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Arena with Maurice Brosnan - Influencers and the GAA

Influencers are becoming the GAA’s newest force. But why were so many social media stars invited to the All-Stars and what is the strategy behind it?

Arena is a new podcast from the Irish Examiner with a weekly feature-style reflection on Irish sport. On this episode, we’re joined by content creator Caolán Ward to unpack what this shift means for the future of the game and its audience.

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