Latest / Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth
190: How to balance selling what the product does now & selling the big vision
Cybersecurity startups must balance selling their product's current capabilities with their powerful, inspiring vision without misleading prospects.
When you get it right, you will inspire the right people to want to work with you, with complete transparency about what you can deliver for them right now.
In this episode, you will learn the following:
1. How can you get the balance right between selling what your product can do right now and what your big vision is
2. How can you inspire early adopters to join you on your journey without being misleading
3. How can you use philosophical…
The skinny
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