Spotlight Series | In DTC Commerce, It's Better To Be Lucky Than Good
Lucky Co-Founders Sneh Parmar and Nafis Azad discuss the new way DTC brands are "going direct" through social media with leading companies like Sephora and Walgreens.
In this podcast, Chris and Anne go deep with Sneh and Nafis on:
– The gap (and sometimes duplicative efforts) between brands and retailers in reaching customers on TikTok and Instagram
– The new wholesale-like channel that is about to emerge to help brands and retailers collaboratively attack DTC social media commerce via technology
– The value of shared first-party data transparency across brands and retailers within this new…
The skinny
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