Latest / The SmallBizChat with Melinda Emerson / Hit It & Quit It with Toni Harris Taylor and Michelle Songy

Transcript

Hit It & Quit It with Toni Harris Taylor and Michelle Songy · The SmallBizChat with Melinda Emerson

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  Three, two, one, zero.
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  Ignition.
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  Lift off.
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  Ending small business failure.
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  Welcome to the Small Biz Chat podcast with the number one small business expert, Melinda
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  Emerson.
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  Melinda's goal is to end small business failure, and she'll give you the information
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  you need to succeed and live the life you dream of.
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  Now here's your host, the small biz chat lady herself, Melinda Emerson.
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  Have you subscribed to the small biz chat podcast?
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  Well, it's time.
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  Every Wednesday, we offer listeners bite sized actionable tips to start and grow a successful
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  small business.
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  In just twenty minutes or so a week, you can get a ton of insight and resources to propel
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  your business forward.
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  Be sure to subscribe to the Small Bitch Chat podcast today.
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  Hi, everybody, and welcome to this episode of the Small Biz Chat podcast where we tackle real
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  world challenges of running and growing a successful small business.
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  I'm Melinda Emerson, the Small Biz Lady, America's number one small business expert and
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  your host.
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  And the mission of this show is simple, to end small business failure.
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  Every week, we bring you candid advice, proven strategies, and inspiring stories from top
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  experts and entrepreneurs so that you can build a business that works for you.
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  And if you love what you hear on the Small Biz Chat podcast, please share this episode with a
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  friend or fellow business owner.
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  And don't forget to give us a review on Apple Podcasts wherever you listen to your favorite
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  podcast shows.
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  Here's what we're gonna do.
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  We're gonna do my favorite part of the show.
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  It's called my little panel.
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  We call it hit it, quit it.
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  All right?
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  Now here's what goes on on hit it, quit it.
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  I'm gonna ask each of you the same four questions.
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  Now you're only gonna have thirty seconds to answer.
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  So if Michelle takes your answer, Ms.
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  Stone, you gotta come up with something else.
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  And you cannot be telling me long explanations of why this is answer.
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  I don't care.
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  I just want you to tell me what it is, give me a little sense about it and move on, okay?
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  So
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  now the first question is gonna be easy and Michelle, I'm gonna come to you since you've
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  been on Ice the longest.
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  Is your favorite podcast?
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  Favorite podcast.
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  You are muted, my dear.
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  You gotta let us hear your voice.
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  Sorry about that.
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  Didn't wanna interrupt earlier.
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  Mine, I love the founder's journal by Alex Lieberman if it's like business related and
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  then probably call me daddy if it's non business and I need a brain break.
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  Okay.
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  Listen to celeb interviews.
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  Alright.
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  So I'm like I'm like, call me daddy.
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  Okay.
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  I feel like I need to go listen to
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  feel like I need to go see that one.
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  I need to go listen to that.
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  I don't know what that's about, but it sounds interesting.
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  It's intriguing.
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  Alright.
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  Alright.
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  Tony, what is your favorite podcast?
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  Okay.
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  This is self serving.
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  Drastic Franchise Connectors.
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  It is my video cast on YouTube and social.
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  It really is because I'm introducing more people to franchising that never thought it was
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  possible.
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  Love it, love it, love it.
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  All right, good answer, good answer.
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  All right, second question.
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  Now this one, Toni, I'm gonna come to you first.
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  What is your favorite business app?
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  What is your favorite business app?
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  My favorite business app is the one that goes with my CRM.
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  It's called Lead Connector, it lets me book appointments on the spot.
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  And what is your CRM?
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  I'm just curious.
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  Go HighLevel.
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  Ah, I use Go HighLevel as well.
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  Lead connector.
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  All right.
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  Ms.
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  Michelle, what is your favorite business app?
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  I will say if I have to say my most used business app is probably chat GBT these days.
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  It knows me pretty well by now.
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  So it can help me.
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  Yeah, mine calls me hey, girl, hey, you know, it knows me well.
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  I'm
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  like, hey.
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  Like, she's definitely a woman.
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  I don't know.
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  But she knows she knows more about me.
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  She remembers things that I don't remember.
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  I've told her.
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  The day mine referred to me as sugar, I was like, okay, wait a minute.
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  Hey, sugar.
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  Hey, sugar.
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  I was like, wait, we're getting too much.
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  Too familiar.
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  Now my favorite app, now I use tons of apps like everyone else, but my favorite app that I
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  just learned about is called SpotHero.
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  And SpotHero will help you find a parking space in any major city you go into.
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  What?
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  And if parking is expensive, it's like really cool.
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  Like, if you're looking for a meter on the street, like, I live in Philadelphia, so
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  parking is a problem here.
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  Like and it's also a zillion dollars.
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  So when I'm going downtown or something, hour or two before I go, spothero.com, this is where
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  I'm going.
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  And then when I get closer, I hit it again and it updates it, and it's accurate.
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  Wow.
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  That's pretty cool.
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  Spot hero.
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  Get on this thing.
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  It's amazing.
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  Alright?
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  Alright.
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  Third question.
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  Michelle, I'm coming to you first for this one.
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  What is your favorite old school marketing tip?
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  Back in the day, what did I do marketing?
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  You're not old.
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  That's why you're struggling.
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  I was just thinking the same thing.
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  You're too dumb.
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  Because you are You didn't know what old school That's got me why you don't know.
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  I just remember
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  old Martin, that's more sales is like walking door to door and getting people to sign up
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  before you called them and emailed them and marketing swag, just like so much marketing and
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  brand swag we used to have, but I need
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  to And marketing brand swag is a perfectly good answer.
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  Yeah, yep.
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  So we'll take that.
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  All right, Ms.
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  Tony, what is your favorite old school marketing tip?
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  Networking, in person, good old in person networking.
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  So many people have started to rely only hiding behind the computer, thinking they're gonna
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  post and make money.
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  And for the average bear, you gotta show up.
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  And so I'm going to the, what we talked about, networking.
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  It's old school, but it still works.
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  I love it.
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  I love it.
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  I love it.
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  And I'm gonna give you guys mine.
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  So I had an amazing salesperson that worked for me years ago.
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  Her name was Diana Garrett.
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  And Diana used to always say magic happens over the phone.
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  She said, pick up the phone and call somebody because if they can hear your enthusiasm over
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  the phone, they can get invested in hearing what you have to say.
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  Correct.
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  So that is my favorite old school marketing tip.
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  All right, ladies, last question.
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  And Ms.
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  Tony, I'm gonna start with you.
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  What is the best business book you have ever read?
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  You know what?
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  I pulled it up on Audible this morning and there's a lot of business.
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  I would try to read it or audible them now,
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  new school.
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  But this one really, it was hilarious and had great nuggets.
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  Who Better Than You?
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  The Art of Healthy Arrogance and Dreaming Big by Will Packer.
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  Okay.
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  You know Will Packer?
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  I do know who Will Packer is.
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  I don't know him.
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  I haven't heard that book because he brings in his superstar, Kevin Hart, Regina Hall, Carmelo
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  Anthony, all of them have voices in this book.
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  It's hilarious, but has amazing nuggets.
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  So it's on my mind.
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  So I wanted to share that.
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  You know what?
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  That's a good one.
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  I haven't read it yet, but I saw an interview that he gave.
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  I listened to an interview he gave on NPR a couple months ago, and I was like, I really
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  wanna get that book and I just didn't do it.
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  So now you're gonna make me do it.
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  All right, Ms.
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  Michelle, what is the best business book you ever read?
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  Traction.
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  I read it a year and a half ago.
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  Over Christmas break, remember and I came in early twenty twenty four.
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  And I implemented it my whole company within a month.
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  And it just helped me stay organized.
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  And I think I've tried so many like organizational operational books that help you
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  with like, okay, ours and things things.
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  But I think there were some pieces I had to figure out before just making like, ours for my
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  company, and really talking about the branding and the mission and your vision for three ten
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  years and things like that and working it back.
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  And we just like last year, yeah, we had a great year when that was implemented.
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  And it just spoke to me, it was like easy to comprehend.
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  And I just really connected to it.
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  And, yeah, that that really just helped me, like, keep on top of my company and allowed me,
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  like, go on maternity leave and not, like, actually, my company could still operate
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  without me.
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  That's a beautiful, beautiful, beautiful thing.
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  My favorite business book is 10x is Easier Than 2x by Dan Sullivan.
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  You know what?
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  I have both of those here.
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  I love that And I actually read it, and then I listened to the audio of it.
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  And the audio of it is good because he has a younger co writer who like, they have like
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  these conversations in between the chapters and Dan's just dropping so many pearls.
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  I mean, it's like the audio is better than the actual book and the book is amazing.
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  But listening to him talk about his rationale for some of the things he teaches, I mean, I
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  just hope I one day actually get a chance to meet him and give him a hug in person because
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  he completely, like when you read a book that makes you think differently, that is a book
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  that has been successful.
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  So that is my favorite book.
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  So I wanna thank both of you ladies, Michelle Sange from presshook.com, Ms.
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  Toni Harris Taylor, look her up at tonitarristaylor.com.
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  These are amazing business women and great resources.
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  If you're interested in network, if you're interested in franchises, you're interested in
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  joining a networking franchise, Miss Toni Taylor is your resource.
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  And certainly if you are looking for an affordable way to get some PR help to get your
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  business out there, you gotta check out Press Hook.
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  It's a great business.
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  I like it.
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  And you guys know I don't fool with people I wouldn't use and don't use.
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  So you guys know if she's on here, she's got a great product.
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  And thank you all so much for listening to the Small Biz Chat podcast.
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  I'm Melinda Emerson, the Small Biz Lady, your host.
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  And I just wanna invite you, if any of you are struggling with sales in your business, please
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  head over to smallbizladyuniversity.com.
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  Our Sales Accelerator Bootcamp is the last course you're gonna need on learning how to
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  sell.
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  We walk you through lead gen, qualifying leads, developing your sales process, actually
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  closing, actual closing, right?
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  We also give you tons of other resources for how to hire your tech stack, how to build those
• 11:31
  sales funnels, and all importantly, how to hire sales support.
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  So if you are struggling with your sales, please head over to smallbizladyuniversity.com
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  and sign up for our Sales Accelerator Bootcamp.
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  It is gonna change your business and your life, I guarantee it.
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  All right, thank you so much for joining me for this episode of the Small Biz Chat podcast.
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  And I will leave you with this, You never lose in business.
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  Either you win or you learn.
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  God bless everybody.
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  Thanks for listening to the Small Biz Chat podcast with Melinda Emerson.
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  Subscribe to this podcast wherever you listen to podcasts, and join us next Wednesday for
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  more fantastic information and interviews.
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  You can find more sources and small business success strategies by visiting Melinda's
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  website, succeedasyourownboss.com.
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  Thanks again for listening, and we'll see you next week.