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Why Most Entrepreneurs Fail: Sevan Marian on the Cash Flow Trap
Most entrepreneurs obsess over building the perfect product — and ignore the numbers that actually keep their business alive. Sevan Marian, Co-Founder and CEO of Fleet, explains why focusing on margin and cash flow from day one is the difference between scaling to €100M and shutting down after three months.
Sevan built Fleet from €5,000 to a €100M valuation without raising VC, using an asset-light financial model inspired by Amazon's playbook: cash flow positive, zero inventory, and contracts sold to banks upfront. He shares how most first-time founders make the fatal mistake of chasing…
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