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Latest / Solopreneur Sessions with Fexingo: One-Person Businesses, Freelancing, and Independent Work

How a Solopreneur Built a Business with Zero Email

In this episode, Lucas and Luna explore how solopreneur Marie Laurent built a $120,000 per year coaching business without ever using email marketing. Marie relied entirely on a combination of a public Notion knowledge base, a Twitter (X) community, and a simple calendly link. Lucas breaks down the numbers: zero email list, zero newsletter, zero autoresponders — yet consistent monthly revenue from referrals and organic discovery. Luna challenges the conventional wisdom that 'the money is in the list,' and they discuss the hidden costs of email marketing for solo operators. They also…

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