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Hit Makers by Derek Thompson - Book Summary
“Why Hits Are Engineered, Not Accidents”
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Title: Hit Makers
Author: Derek Thompson
Category: Economics & Global Markets, Culture & Society, Sales, Branding & Marketing
Why do some songs, movies, and products become massive hits while thousands of equally good ones vanish without a trace?
Sam and Sophie walk through Derek Thompson's Hit Makers, starting with the MAYA principle — Most Advanced Yet Acceptable — and why sequels, reboots, and the iPhone home…
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