Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#856: CRMC Keynote Speaker Kaihan Krippendorff on making sure your brand is a disruptor not disrupted
When you look at your five-year strategic plan, how much of it is dedicated to defending your current market share versus actively making it obsolete?
Agility requires more than just reacting quickly to market shifts; it demands the foresight and structure to initiate those shifts yourself.
This episode is brought to by CRMC. Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more about CRMC 2026, June 1-3 in Frisco Texas at www.thecrmc.com
Today, we're going to talk about the accelerating pace of change being driven by forces…
The skinny
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