Phone a Friend: Becky Pierson Davidson on Strategy Calls, Sales Blitzes, and Claiming Goals Publicly

Sell Well: Helping Agencies Close More Deals and Grow Revenue · May 12, 2026 · 18m · transcript

This week I'm phoning a friend.

Becky Pierson Davidson runs Affinity, a boutique agency building memberships and community products. She's also one of my coaching clients. Becky's the reason this podcast exists in the first place, so I had to have her on.

Here's what I wanted to dig into with her. Most sales calls that go sideways aren't a delivery problem, they're a customer journey problem. There's a missing step between "nice to meet you" and "here's a $5,000 proposal," and that's where deals quietly die. That's exactly what we worked on together, and her close rate tells the story.

I also…