The Empirical Empire

Business is Good with Chris Cooper · Jun 26, 2023 · 6m

"If you want to succeed in business, you're going to have to make a lot of mistakes."

That's true. But...

it's not the mistakes themselves that matter.

Many business owners make lots of mistakes, and don't survive them. In fact, that's true for the majority of small businesses.

They make pricing mistakes; they order too much inventory; they shoot for the moon with their restaurant design or gym equipment. Then they run out of money and it kills their business.

The more fragile your business, the more impact a single mistake can make. In a book that I wrote for gym owners ("Start A Gym",) I…