003 - Looking at Today's Picture Book Market with Adria Goetz

12 x 12 Picture Book Podcast · Jan 22, 2026 · 35m

Join the fun as Julie Hedlund interviews our first-ever podcast guest: agent Adria Goetz of KT Literary!

What you'll discover:

How Adria became an agent

What editors are looking for (and NOT looking for) in today's market

The importance of market entry points and hooks

The top 3 booksellers in the United States

How to make your work stand out in a tough market

Why Adria keeps coming back to 12 x 12 as a Featured Agent

What it's like getting submissions in your inbox

How agents view submissions with AI components

Picture books Adria loves right now

Books mentioned in this episode:

The Princess…