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What the heck is Relative Attractiveness and why it matters? - Interview with Richard Hammond of Uncrowd
Today’s interview is with Richard Hammond, co-founder and CEO of Uncrowd, the innovative enterprise SaaS experience analytics platform that helps organisations grow market share by revealing their Relative Attractiveness versus competitors.
Richard joins me today to talk about Friction/Reward, the last three years, how their thinking has evolved, Relative Attractiveness and how RA can help organisations understand their NPS and CSAT outcomes.
This is also the 12th anniversary episode of my podcast.
Richard is a friend of the podcast and a contributor to my latest book, Punk XL.
Disclaimer: I…
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