Latest / Fitness Business Podcast: Leadership, Innovation, and Profit
Mastering Gym Marketing & Management through Authentic Branding: Kim Gouch, Dan Young & Dr. Patrick Porter: Episode 545
In this episode of the Fitness Business Podcast, host Justin 'JT' Tamsett engages with Kim Gouch, Chief Brand Officer at Retro Fitness, to dive into effective gym marketing and management by building an authentic brand. Kim emphasizes how understanding current fitness industry trends and fostering internal brand evangelists is crucial for a cohesive message, demonstrating how Retro Fitness uses its core mantra, "Get Real," across all communications—from social media marketing for gyms to broader gym advertising. While the episode champions a long-game approach to branding, it provides…
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