Latest / Ecommerce Playbook: Numbers, Struggles & Growth
Your Unsold Inventory Is Costing You More Than You Think
Most ecommerce brands head into Q4 carrying too much inventory and not enough cash, and those two problems are directly connected. In this episode, Richard Gaffin sits down with Anmar Anmar Abdul Jawad, Director of Profit Engineering at CTC, to walk through the Cashmas in July framework, a four-step process for liquidating slow-moving inventory in Q3 so your brand has the capital and focus it needs to win in Q4.
What we cover:
Why brands fall into either an execution gap or a strategy gap with inventory
The real cost of holding inventory, including storage fees and opportunity cost on cash…
The skinny
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