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How safe is your wedding business? With Liz Sexton · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  You
• 0:00
  want
• 0:00
  to
• 0:00
  make
• 0:00
  sure
• 0:00
  your
• 0:00
  wedding's
• 0:01
  remembered
• 0:01
  for
• 0:01
  all
• 0:02
  the
• 0:02
  right
• 0:02
  reasons.
• 0:02
  Because
• 0:03
  no
• 0:03
  one
• 0:03
  wants
• 0:03
  to
• 0:03
  go
• 0:04
  to
• 0:04
  a
• 0:04
  wedding
• 0:05
  or
• 0:05
  an
• 0:05
  event
• 0:05
  and
• 0:06
  then
• 0:06
  find
• 0:06
  that
• 0:06
  someone
• 0:06
  has
• 0:06
  an
• 0:07
  accident
• 0:07
  or
• 0:07
  something
• 0:08
  collapses
• 0:08
  or,
• 0:09
  you
• 0:09
  know,
• 0:09
  cake
• 0:09
  does
• 0:10
  a
• 0:10
  backflip
• 0:10
  or
• 0:11
  a
• 0:11
  floral
• 0:11
  arch
• 0:12
  falls
• 0:12
  over
• 0:12
  or
• 0:13
  anything
• 0:13
  like
• 0:13
  that
• 0:13
  happens.
• 1:22
  I'm
• 1:22
  Becca
• 1:23
  Pountney,
• 1:23
  wedding
• 1:23
  business
• 1:24
  marketing
• 1:24
  expert,
• 1:25
  speaker
• 1:25
  and
• 1:25
  blogger,
• 1:26
  and
• 1:26
  you're
• 1:26
  listening
• 1:27
  to
• 1:27
  the
• 1:27
  Wedding
• 1:27
  Pros
• 1:27
  who
• 1:28
  Are
• 1:28
  Ready
• 1:28
  to
• 1:28
  Grow
• 1:28
  podcast.
• 1:30
  I'm
• 1:30
  here
• 1:30
  to
• 1:30
  share
• 1:31
  with
• 1:31
  you
• 1:31
  actionable
• 1:31
  tips,
• 1:32
  strategies
• 1:32
  and
• 1:33
  real
• 1:33
  life
• 1:33
  examples
• 1:34
  to
• 1:34
  help
• 1:34
  you
• 1:35
  take
• 1:35
  your
• 1:35
  wedding
• 1:35
  business
• 1:35
  to
• 1:36
  the
• 1:36
  next
• 1:36
  level.
• 1:37
  If
• 1:37
  if
• 1:37
  you
• 1:37
  are
• 1:37
  an
• 1:37
  ambitious
• 1:38
  wedding
• 1:38
  business
• 1:39
  owner
• 1:39
  that
• 1:39
  wants
• 1:39
  to
• 1:40
  take
• 1:40
  your
• 1:40
  passion
• 1:40
  and
• 1:41
  use
• 1:41
  it
• 1:41
  to
• 1:41
  build
• 1:41
  a
• 1:41
  profitable,
• 1:42
  sustainable
• 1:43
  business
• 1:43
  doing
• 1:44
  what
• 1:44
  you
• 1:44
  love,
• 1:44
  then
• 1:44
  you're
• 1:45
  in
• 1:45
  the
• 1:45
  right
• 1:45
  place.
• 1:46
  Let's
• 1:46
  get
• 1:46
  going
• 1:47
  with
• 1:47
  today's
• 1:47
  episode.
• 1:48
  Today
• 1:49
  I'm
• 1:49
  chatting
• 1:49
  with
• 1:49
  Liz
• 1:50
  Sexton,
• 1:50
  owner
• 1:50
  of
• 1:51
  Stress
• 1:51
  Free,
• 1:51
  the
• 1:51
  Venue
• 1:52
  Transformers
• 1:52
  and
• 1:53
  founder
• 1:53
  of
• 1:53
  the
• 1:53
  Venue
• 1:54
  Styling
• 1:54
  Academy.
• 1:55
  With
• 1:55
  over
• 1:55
  30
• 1:55
  years
• 1:56
  experience
• 1:56
  in
• 1:56
  the
• 1:57
  industry,
• 1:57
  Liz
• 1:58
  has
• 1:58
  a
• 1:58
  wealth
• 1:58
  of
• 1:58
  knowledge
• 1:59
  to
• 1:59
  share
• 1:59
  and
• 1:59
  plenty
• 2:00
  of
• 2:00
  stories
• 2:00
  too.
• 2:01
  Liz
• 2:01
  is
• 2:01
  currently
• 2:01
  a
• 2:01
  member
• 2:02
  of
• 2:02
  my
• 2:02
  Wedding
• 2:02
  Pro
• 2:02
  Members
• 2:03
  lounge
• 2:03
  and
• 2:03
  I
• 2:03
  cannot
• 2:04
  wait
• 2:04
  to
• 2:04
  find
• 2:04
  out
• 2:04
  a
• 2:05
  little
• 2:05
  bit
• 2:05
  more
• 2:05
  about
• 2:05
  her
• 2:06
  journey
• 2:06
  to
• 2:06
  this
• 2:06
  point.
• 2:07
  Liz,
• 2:07
  welcome
• 2:07
  to
• 2:08
  the
• 2:08
  podcast.
• 2:08
  Thank
• 2:09
  you
• 2:09
  so
• 2:09
  much
• 2:09
  for
• 2:09
  having
• 2:10
  me.
• 2:10
  I
• 2:10
  love
• 2:10
  your
• 2:10
  podcast.
• 2:11
  I'm
• 2:11
  really
• 2:11
  excited
• 2:12
  to
• 2:12
  be
• 2:12
  here.
• 2:13
  I'm
• 2:13
  very
• 2:13
  excited
• 2:13
  to
• 2:14
  get
• 2:14
  to
• 2:14
  know
• 2:14
  you.
• 2:14
  I
• 2:14
  absolutely
• 2:15
  love
• 2:15
  it
• 2:15
  when
• 2:15
  I
• 2:16
  have
• 2:16
  people
• 2:16
  from
• 2:16
  the
• 2:16
  members
• 2:17
  lounge
• 2:17
  come
• 2:17
  onto
• 2:17
  the
• 2:18
  podcast
• 2:18
  because
• 2:19
  obviously
• 2:19
  I
• 2:19
  know
• 2:20
  a
• 2:20
  bit
• 2:20
  about
• 2:20
  your
• 2:20
  business,
• 2:20
  I
• 2:21
  know
• 2:21
  a
• 2:21
  bit
• 2:21
  about
• 2:21
  you
• 2:21
  over
• 2:21
  the
• 2:22
  last
• 2:22
  couple
• 2:22
  of
• 2:22
  years,
• 2:22
  but
• 2:23
  when
• 2:23
  we
• 2:23
  go
• 2:23
  deep,
• 2:24
  I
• 2:24
  find
• 2:24
  out
• 2:25
  all
• 2:25
  sorts
• 2:25
  of
• 2:25
  things
• 2:25
  that
• 2:26
  I
• 2:26
  didn't
• 2:26
  know
• 2:26
  before.
• 2:26
  So
• 2:26
  I'm
• 2:27
  looking
• 2:27
  forward
• 2:27
  to
• 2:27
  doing
• 2:28
  that
• 2:28
  with
• 2:28
  you
• 2:28
  today.
• 2:28
  So
• 2:29
  that's
• 2:29
  where
• 2:29
  we're
• 2:29
  going
• 2:29
  to
• 2:29
  start
• 2:30
  because
• 2:30
  I
• 2:30
  always
• 2:31
  like
• 2:31
  my
• 2:31
  listeners
• 2:32
  to
• 2:32
  understand
• 2:32
  where
• 2:33
  my
• 2:33
  guests
• 2:33
  have
• 2:33
  come
• 2:33
  from
• 2:34
  to
• 2:34
  this
• 2:34
  point.
• 2:35
  So
• 2:35
  I
• 2:35
  mentioned
• 2:36
  in
• 2:36
  the
• 2:36
  intro,
• 2:36
  you've
• 2:36
  been
• 2:36
  in
• 2:36
  the
• 2:36
  wedding
• 2:37
  industry
• 2:37
  a
• 2:37
  long
• 2:38
  time.
• 2:38
  Did
• 2:39
  you
• 2:39
  have
• 2:39
  a
• 2:39
  career
• 2:40
  before
• 2:40
  you
• 2:40
  were
• 2:40
  in
• 2:41
  the
• 2:41
  wedding
• 2:41
  industry
• 2:41
  or
• 2:42
  have
• 2:42
  you
• 2:42
  always
• 2:43
  worked
• 2:43
  in
• 2:43
  weddings?
• 2:44
  I
• 2:44
  did.
• 2:44
  I
• 2:45
  did
• 2:45
  have
• 2:45
  a
• 2:45
  career
• 2:45
  before.
• 2:46
  It
• 2:47
  was
• 2:47
  1995
• 2:48
  and
• 2:48
  I
• 2:48
  was
• 2:48
  a
• 2:49
  chartered
• 2:49
  accountant.
• 2:49
  Technically
• 2:50
  I
• 2:50
  still
• 2:50
  am.
• 2:51
  And
• 2:51
  I
• 2:51
  was
• 2:51
  working
• 2:51
  in
• 2:51
  the
• 2:52
  city
• 2:52
  as
• 2:52
  a
• 2:52
  project
• 2:52
  manager,
• 2:53
  putting
• 2:53
  controls
• 2:54
  and
• 2:54
  procedures
• 2:54
  in
• 2:55
  place
• 2:55
  in
• 2:55
  big
• 2:55
  financial
• 2:56
  institutions.
• 2:57
  And
• 2:57
  I
• 2:58
  then
• 2:58
  organized
• 2:58
  my
• 2:58
  own
• 2:59
  wedding.
• 2:59
  So
• 2:59
  it's
• 3:00
  very
• 3:00
  similar,
• 3:00
  I
• 3:00
  think,
• 3:00
  probably
• 3:01
  to
• 3:01
  how
• 3:01
  a
• 3:02
  lot
• 3:02
  of
• 3:02
  other
• 3:02
  people
• 3:02
  get
• 3:03
  into
• 3:03
  the
• 3:03
  wedding
• 3:03
  industry.
• 3:04
  I
• 3:05
  was
• 3:05
  used
• 3:05
  to
• 3:05
  my
• 3:06
  projects
• 3:06
  running
• 3:06
  meticulously.
• 3:07
  I'd
• 3:08
  planned
• 3:08
  my
• 3:08
  wedding
• 3:08
  with
• 3:08
  military
• 3:09
  precision,
• 3:10
  and
• 3:10
  then
• 3:10
  I
• 3:10
  had
• 3:11
  so
• 3:11
  many
• 3:11
  things
• 3:11
  go
• 3:11
  wrong
• 3:12
  on
• 3:12
  the
• 3:12
  day
• 3:12
  which
• 3:13
  could
• 3:13
  have
• 3:13
  been
• 3:13
  prevented
• 3:14
  if
• 3:14
  I'd
• 3:14
  had
• 3:15
  another
• 3:15
  me
• 3:15
  there.
• 3:16
  So
• 3:17
  that's
• 3:17
  really
• 3:17
  why
• 3:18
  I
• 3:18
  set
• 3:18
  up
• 3:18
  the
• 3:18
  business.
• 3:19
  I
• 3:19
  started
• 3:19
  off
• 3:19
  as
• 3:20
  a
• 3:20
  wedding
• 3:20
  planner.
• 3:21
  I
• 3:21
  decided
• 3:22
  to
• 3:22
  use
• 3:22
  my
• 3:22
  skills
• 3:23
  to
• 3:23
  prevent
• 3:23
  the
• 3:23
  same
• 3:24
  thing
• 3:24
  from
• 3:24
  happening
• 3:24
  to
• 3:24
  other
• 3:25
  people.
• 3:25
  And
• 3:25
  I'd
• 3:25
  always
• 3:26
  wanted
• 3:26
  my
• 3:26
  own
• 3:26
  business
• 3:27
  as
• 3:27
  well.
• 3:27
  I
• 3:27
  just
• 3:27
  needed
• 3:28
  the
• 3:28
  idea.
• 3:28
  So
• 3:28
  that
• 3:29
  was
• 3:29
  really
• 3:29
  the
• 3:29
  impetus
• 3:30
  that,
• 3:30
  that
• 3:30
  got
• 3:30
  me
• 3:30
  in.
• 3:31
  So
• 3:31
  quite
• 3:31
  a
• 3:31
  change
• 3:32
  from
• 3:32
  being
• 3:32
  a
• 3:32
  chartered
• 3:33
  accountant
• 3:33
  to
• 3:34
  owning
• 3:34
  a
• 3:34
  wedding
• 3:34
  business.
• 3:35
  And
• 3:35
  you
• 3:35
  made
• 3:36
  that
• 3:36
  transition
• 3:36
  sound
• 3:37
  very
• 3:37
  simple.
• 3:38
  I
• 3:38
  was
• 3:38
  a
• 3:38
  chartered
• 3:38
  accountant,
• 3:39
  then
• 3:39
  I
• 3:39
  got
• 3:40
  married,
• 3:40
  planned
• 3:40
  a
• 3:40
  wedding
• 3:41
  and
• 3:41
  then
• 3:41
  I
• 3:41
  had
• 3:41
  a
• 3:41
  wedding
• 3:41
  business.
• 3:42
  But
• 3:42
  I'm
• 3:42
  sure
• 3:42
  it
• 3:42
  was
• 3:42
  probably
• 3:43
  a
• 3:43
  little
• 3:43
  bit
• 3:43
  bumpier
• 3:44
  than
• 3:44
  that.
• 3:44
  Was
• 3:45
  it
• 3:45
  a
• 3:45
  smooth
• 3:45
  transition?
• 3:46
  Did
• 3:46
  you
• 3:46
  just
• 3:46
  quit
• 3:46
  your
• 3:47
  job
• 3:47
  one
• 3:47
  day
• 3:47
  or
• 3:48
  did
• 3:48
  you
• 3:48
  run
• 3:48
  the
• 3:48
  business
• 3:49
  originally
• 3:49
  alongside
• 3:50
  your
• 3:50
  day
• 3:50
  job?
• 3:50
  I
• 3:50
  started
• 3:51
  off
• 3:51
  running
• 3:51
  them
• 3:52
  alongside
• 3:52
  each
• 3:52
  other.
• 3:54
  I.
• 3:55
  It
• 3:55
  was,
• 3:56
  I
• 3:56
  think
• 3:56
  it
• 3:56
  was
• 3:56
  a
• 3:56
  little
• 3:56
  bit
• 3:56
  easier
• 3:57
  than
• 3:57
  it
• 3:57
  is
• 3:57
  if
• 3:57
  you
• 3:58
  start
• 3:58
  a
• 3:58
  business
• 3:58
  now,
• 3:59
  because
• 3:59
  I
• 4:00
  started
• 4:01
  by
• 4:01
  placing
• 4:02
  an
• 4:02
  ad.
• 4:03
  So
• 4:03
  in
• 4:03
  those
• 4:03
  days,
• 4:04
  if
• 4:04
  you're
• 4:04
  organizing
• 4:04
  a
• 4:05
  wedding,
• 4:05
  you
• 4:05
  bought
• 4:05
  a
• 4:05
  wedding
• 4:06
  magazine.
• 4:06
  If
• 4:07
  you
• 4:07
  were
• 4:07
  looking
• 4:07
  for
• 4:07
  supplier,
• 4:08
  you
• 4:08
  looked
• 4:08
  in
• 4:08
  the
• 4:08
  classified
• 4:09
  ads.
• 4:10
  So
• 4:10
  I
• 4:10
  placed
• 4:10
  an
• 4:11
  ad
• 4:11
  in
• 4:11
  a
• 4:11
  wedding
• 4:11
  magazine
• 4:12
  and
• 4:12
  I
• 4:12
  used
• 4:12
  yellow
• 4:13
  pages
• 4:13
  as
• 4:13
  well.
• 4:14
  And
• 4:14
  the
• 4:14
  day
• 4:14
  the
• 4:15
  magazine
• 4:15
  came
• 4:15
  out,
• 4:16
  I
• 4:16
  remember
• 4:16
  I
• 4:17
  came
• 4:17
  home
• 4:17
  from
• 4:17
  work
• 4:18
  and
• 4:18
  the
• 4:18
  answer
• 4:18
  machine
• 4:19
  was
• 4:19
  flashing
• 4:19
  and
• 4:20
  I
• 4:20
  had
• 4:20
  my
• 4:20
  first
• 4:20
  inquiry
• 4:21
  and
• 4:21
  it
• 4:21
  went
• 4:22
  from
• 4:22
  there.
• 4:22
  But
• 4:23
  I
• 4:23
  did
• 4:23
  grow
• 4:23
  it
• 4:24
  quite
• 4:24
  slowly.
• 4:25
  So
• 4:26
  I
• 4:27
  started
• 4:27
  off
• 4:27
  while
• 4:28
  I
• 4:28
  had
• 4:28
  a
• 4:28
  full
• 4:28
  time
• 4:28
  job
• 4:29
  and
• 4:30
  I
• 4:30
  was
• 4:31
  just
• 4:31
  sending
• 4:31
  my
• 4:31
  time
• 4:32
  really,
• 4:32
  so
• 4:32
  I
• 4:32
  didn't
• 4:33
  have
• 4:33
  any
• 4:33
  stock,
• 4:33
  my
• 4:34
  expenses
• 4:34
  weren't
• 4:34
  too
• 4:35
  high
• 4:35
  and
• 4:36
  I
• 4:36
  was
• 4:37
  saving
• 4:37
  every
• 4:37
  penny
• 4:37
  I
• 4:38
  could
• 4:38
  for
• 4:38
  my
• 4:38
  salary
• 4:38
  to
• 4:39
  pay
• 4:39
  for
• 4:39
  my
• 4:39
  business
• 4:39
  expenses,
• 4:40
  which
• 4:40
  were
• 4:41
  things
• 4:41
  like
• 4:41
  printing
• 4:42
  and
• 4:42
  advertising
• 4:42
  and
• 4:43
  telephone,
• 4:43
  things
• 4:44
  like
• 4:44
  that,
• 4:44
  which
• 4:44
  were
• 4:44
  most
• 4:45
  expensive
• 4:45
  in
• 4:45
  those
• 4:45
  days.
• 4:46
  And
• 4:46
  then
• 4:47
  gradually,
• 4:47
  as
• 4:47
  I
• 4:47
  got
• 4:47
  a
• 4:47
  little
• 4:48
  bit
• 4:48
  more
• 4:48
  work,
• 4:48
  I
• 4:48
  started
• 4:49
  going
• 4:49
  part
• 4:49
  time.
• 4:50
  So
• 4:50
  I
• 4:50
  was
• 4:50
  very
• 4:51
  conscious
• 4:51
  really
• 4:52
  of
• 4:53
  starting
• 4:53
  the
• 4:53
  business
• 4:53
  and
• 4:54
  growing
• 4:54
  it
• 4:54
  quite
• 4:54
  slowly.
• 4:56
  And
• 4:57
  then
• 4:58
  after
• 4:59
  the
• 4:59
  first
• 4:59
  five
• 4:59
  years
• 5:00
  in,
• 5:00
  in
• 5:00
  the
• 5:00
  year
• 5:01
  2000,
• 5:01
  my
• 5:01
  husband
• 5:02
  Doug
• 5:02
  joined
• 5:02
  me
• 5:03
  and
• 5:03
  we
• 5:03
  then
• 5:03
  had
• 5:03
  to
• 5:03
  go
• 5:03
  through
• 5:04
  the
• 5:04
  whole
• 5:04
  of
• 5:04
  the
• 5:04
  same
• 5:05
  process
• 5:05
  again.
• 5:05
  He
• 5:05
  then
• 5:06
  went
• 5:06
  from
• 5:06
  working
• 5:07
  full
• 5:07
  time
• 5:08
  to
• 5:08
  joining
• 5:08
  me.
• 5:08
  And
• 5:09
  I
• 5:09
  remember
• 5:09
  we
• 5:09
  sat
• 5:09
  up
• 5:09
  until
• 5:10
  4
• 5:10
  o'clock
• 5:10
  in
• 5:10
  the
• 5:11
  morning
• 5:11
  that
• 5:11
  night
• 5:12
  trying
• 5:12
  to
• 5:12
  decide
• 5:13
  whether
• 5:13
  or
• 5:13
  not
• 5:14
  it
• 5:14
  was
• 5:14
  the
• 5:14
  right
• 5:14
  time
• 5:15
  for
• 5:15
  him
• 5:15
  to
• 5:15
  leave
• 5:15
  his
• 5:15
  job,
• 5:16
  whether
• 5:16
  we
• 5:16
  could
• 5:16
  afford
• 5:17
  it,
• 5:17
  all
• 5:17
  of
• 5:17
  those
• 5:18
  sorts
• 5:18
  of
• 5:18
  things.
• 5:19
  And
• 5:19
  it's
• 5:19
  such
• 5:19
  a
• 5:19
  huge
• 5:20
  thing,
• 5:20
  isn't
• 5:20
  it,
• 5:20
  even
• 5:20
  to
• 5:21
  just
• 5:21
  go
• 5:21
  part
• 5:21
  time
• 5:22
  in
• 5:22
  a
• 5:22
  day
• 5:22
  job.
• 5:23
  Because
• 5:23
  a
• 5:23
  day
• 5:23
  job
• 5:23
  is
• 5:24
  a
• 5:24
  really
• 5:24
  comfortable
• 5:24
  place
• 5:25
  to
• 5:25
  be.
• 5:25
  We
• 5:25
  know
• 5:25
  how
• 5:25
  much
• 5:26
  money's
• 5:26
  coming
• 5:26
  in
• 5:27
  every
• 5:27
  month.
• 5:27
  It
• 5:28
  feels
• 5:28
  very
• 5:28
  secure.
• 5:29
  Do
• 5:29
  you
• 5:29
  remember
• 5:30
  feeling
• 5:31
  nervous
• 5:32
  about
• 5:32
  dropping
• 5:32
  it
• 5:33
  down
• 5:33
  or
• 5:33
  was
• 5:33
  the
• 5:33
  Business
• 5:33
  growing
• 5:34
  so
• 5:34
  fast
• 5:34
  that
• 5:35
  it
• 5:35
  didn't
• 5:35
  matter.
• 5:35
  The
• 5:36
  business
• 5:36
  was
• 5:36
  growing
• 5:36
  very
• 5:37
  fast,
• 5:37
  but
• 5:37
  it
• 5:37
  was
• 5:38
  still,
• 5:38
  it
• 5:38
  was
• 5:38
  still
• 5:38
  absolutely
• 5:39
  nerve
• 5:39
  wracking.
• 5:39
  At
• 5:40
  the
• 5:40
  same
• 5:40
  time,
• 5:41
  I
• 5:41
  think
• 5:42
  I
• 5:42
  am
• 5:43
  naturally
• 5:43
  quite
• 5:43
  risk
• 5:44
  averse
• 5:44
  and
• 5:45
  Doug
• 5:45
  is
• 5:45
  quite
• 5:45
  risk
• 5:46
  averse
• 5:46
  as
• 5:46
  well.
• 5:46
  And
• 5:47
  I
• 5:47
  think
• 5:47
  also
• 5:47
  being
• 5:47
  an
• 5:48
  accountant,
• 5:48
  being
• 5:49
  very
• 5:49
  conscious
• 5:49
  of
• 5:49
  money,
• 5:50
  that
• 5:51
  was
• 5:51
  definitely
• 5:51
  at
• 5:51
  the
• 5:51
  forefront
• 5:52
  of
• 5:52
  my
• 5:52
  mind
• 5:53
  as
• 5:53
  well.
• 5:53
  So,
• 5:53
  yes,
• 5:54
  it
• 5:54
  was
• 5:54
  pretty
• 5:55
  nerve
• 5:55
  wracking.
• 5:55
  And
• 5:56
  you
• 5:56
  mentioned
• 5:56
  that
• 5:56
  originally
• 5:57
  you
• 5:57
  started
• 5:57
  out
• 5:57
  as
• 5:58
  a
• 5:58
  wedding
• 5:58
  planner,
• 5:59
  but
• 5:59
  then
• 6:00
  obviously
• 6:00
  in
• 6:00
  my
• 6:00
  introduction
• 6:01
  I
• 6:01
  talked
• 6:01
  about
• 6:02
  other
• 6:02
  things
• 6:02
  that
• 6:02
  you
• 6:02
  do
• 6:03
  in
• 6:03
  terms
• 6:03
  of
• 6:03
  styling
• 6:03
  and
• 6:04
  things
• 6:04
  like
• 6:04
  that.
• 6:04
  So
• 6:04
  where
• 6:04
  did
• 6:04
  the
• 6:04
  transition
• 6:05
  come?
• 6:06
  Well,
• 6:06
  funny
• 6:07
  enough,
• 6:07
  I
• 6:07
  found
• 6:07
  that
• 6:08
  I
• 6:08
  was
• 6:08
  actually
• 6:08
  styling
• 6:09
  events
• 6:09
  right
• 6:09
  from
• 6:09
  the
• 6:09
  very
• 6:10
  start
• 6:10
  almost,
• 6:11
  because
• 6:11
  when
• 6:12
  I
• 6:12
  was
• 6:12
  planning
• 6:12
  my
• 6:12
  weddings,
• 6:14
  planning
• 6:14
  a
• 6:14
  wedding
• 6:14
  is
• 6:15
  a
• 6:15
  very,
• 6:15
  it's
• 6:16
  a
• 6:16
  very
• 6:16
  visual
• 6:16
  thing.
• 6:17
  Certainly
• 6:17
  when
• 6:17
  I
• 6:17
  was
• 6:17
  selling
• 6:18
  to
• 6:18
  clients
• 6:18
  at
• 6:18
  the
• 6:18
  beginning,
• 6:19
  I
• 6:20
  didn't
• 6:20
  necessarily
• 6:21
  have
• 6:22
  a
• 6:22
  portfolio.
• 6:23
  I
• 6:23
  didn't
• 6:23
  have
• 6:23
  testimonials
• 6:24
  that
• 6:24
  I
• 6:24
  could
• 6:24
  share.
• 6:25
  So
• 6:25
  when
• 6:26
  I
• 6:26
  started
• 6:26
  having
• 6:27
  meetings
• 6:27
  with
• 6:27
  clients
• 6:28
  in
• 6:28
  the
• 6:28
  very
• 6:28
  early
• 6:28
  days,
• 6:29
  I
• 6:29
  used
• 6:30
  all
• 6:30
  of
• 6:30
  these
• 6:30
  aspirational
• 6:31
  images
• 6:31
  which
• 6:32
  I'd
• 6:32
  scanned
• 6:33
  and
• 6:33
  laminated
• 6:34
  from
• 6:34
  American
• 6:35
  magazines,
• 6:35
  American
• 6:36
  books,
• 6:37
  that
• 6:37
  sort
• 6:37
  of
• 6:37
  thing.
• 6:38
  So
• 6:38
  a
• 6:39
  lot
• 6:39
  of
• 6:39
  the
• 6:39
  conversation
• 6:40
  that
• 6:40
  we
• 6:40
  were
• 6:41
  having
• 6:41
  in
• 6:41
  the
• 6:41
  early
• 6:41
  days
• 6:42
  was
• 6:42
  very
• 6:42
  much
• 6:42
  about
• 6:42
  the
• 6:43
  style
• 6:43
  of
• 6:43
  the
• 6:43
  wedding.
• 6:43
  And
• 6:44
  I'd
• 6:44
  be
• 6:44
  showing
• 6:44
  them
• 6:45
  images
• 6:45
  of
• 6:45
  what
• 6:46
  they
• 6:46
  could
• 6:46
  achieve
• 6:46
  or
• 6:47
  what
• 6:47
  could
• 6:47
  be
• 6:47
  achieved.
• 6:48
  They'd
• 6:48
  be
• 6:48
  telling
• 6:48
  me
• 6:48
  about
• 6:49
  the
• 6:49
  sorts
• 6:49
  of
• 6:49
  ideas
• 6:49
  they
• 6:50
  had
• 6:50
  in
• 6:50
  mind.
• 6:50
  And
• 6:51
  so
• 6:51
  styling
• 6:52
  really
• 6:52
  became
• 6:52
  part
• 6:53
  and
• 6:53
  parcel
• 6:53
  of
• 6:53
  the
• 6:53
  planning
• 6:54
  services
• 6:54
  at
• 6:55
  the
• 6:55
  same
• 6:55
  time.
• 6:56
  And
• 6:57
  if
• 6:57
  they
• 6:57
  had
• 6:57
  their
• 6:58
  own
• 6:58
  ideas,
• 6:58
  they
• 6:58
  were
• 6:58
  looking
• 6:59
  for
• 6:59
  me
• 6:59
  to
• 6:59
  tie
• 6:59
  those
• 7:00
  ideas
• 7:00
  together.
• 7:01
  And
• 7:01
  I
• 7:01
  was
• 7:01
  bringing
• 7:01
  my
• 7:02
  own
• 7:02
  ideas
• 7:02
  into
• 7:02
  the
• 7:02
  mix
• 7:03
  as
• 7:03
  well.
• 7:04
  So
• 7:05
  it
• 7:06
  was
• 7:06
  a
• 7:06
  very
• 7:06
  natural
• 7:07
  progression
• 7:08
  to
• 7:08
  style
• 7:08
  and
• 7:08
  to
• 7:09
  plan.
• 7:10
  But
• 7:10
  then
• 7:10
  as
• 7:11
  the
• 7:11
  business
• 7:11
  grew,
• 7:12
  we
• 7:12
  then
• 7:12
  identified
• 7:14
  further
• 7:15
  gaps
• 7:15
  in
• 7:15
  the
• 7:16
  market
• 7:16
  and
• 7:17
  further
• 7:17
  needs
• 7:18
  for
• 7:18
  things
• 7:18
  like
• 7:19
  prop
• 7:19
  hire
• 7:20
  and
• 7:20
  for
• 7:20
  event
• 7:21
  production
• 7:21
  and
• 7:22
  things
• 7:22
  like
• 7:22
  that
• 7:23
  which
• 7:23
  were
• 7:24
  specific
• 7:24
  to
• 7:24
  the
• 7:24
  wedding
• 7:25
  industry.
• 7:25
  So
• 7:25
  we
• 7:25
  then
• 7:26
  grew
• 7:27
  in
• 7:27
  a
• 7:27
  slightly
• 7:27
  different
• 7:28
  direction.
• 7:28
  It
• 7:29
  was
• 7:29
  really,
• 7:29
  it
• 7:29
  was
• 7:29
  a
• 7:29
  natural
• 7:30
  evolution
• 7:30
  that
• 7:31
  you
• 7:31
  didn't
• 7:31
  just
• 7:31
  think
• 7:31
  one
• 7:32
  day,
• 7:32
  oh,
• 7:32
  I
• 7:32
  don't
• 7:32
  want
• 7:32
  to
• 7:32
  plan
• 7:32
  anymore,
• 7:33
  I
• 7:33
  want
• 7:33
  to
• 7:33
  style.
• 7:34
  Actually
• 7:34
  it
• 7:34
  was
• 7:34
  kind
• 7:34
  of
• 7:34
  part
• 7:35
  and
• 7:35
  parcel.
• 7:35
  And
• 7:35
  as
• 7:36
  the
• 7:36
  business
• 7:36
  grew
• 7:36
  and
• 7:36
  changed
• 7:37
  direction,
• 7:37
  you
• 7:38
  sort
• 7:38
  of
• 7:38
  floated
• 7:39
  along
• 7:39
  with
• 7:39
  it
• 7:39
  and
• 7:39
  went
• 7:40
  where
• 7:40
  the
• 7:40
  market
• 7:40
  was.
• 7:41
  That's
• 7:41
  right,
• 7:42
  that's
• 7:42
  right.
• 7:42
  You,
• 7:43
  you've
• 7:43
  been
• 7:43
  in
• 7:43
  the
• 7:44
  industry
• 7:44
  a
• 7:44
  long
• 7:44
  time.
• 7:45
  We've
• 7:45
  talked
• 7:45
  about
• 7:45
  that
• 7:45
  in
• 7:45
  the
• 7:46
  intro.
• 7:46
  You've
• 7:46
  been
• 7:46
  around
• 7:47
  in
• 7:47
  the
• 7:47
  industry
• 7:47
  for
• 7:48
  30
• 7:48
  years.
• 7:49
  There'll
• 7:49
  be
• 7:49
  some
• 7:49
  people
• 7:49
  listening
• 7:50
  that
• 7:50
  haven't
• 7:50
  even
• 7:50
  been
• 7:50
  alive
• 7:51
  for
• 7:51
  30
• 7:51
  years
• 7:51
  and
• 7:51
  can't
• 7:52
  even
• 7:52
  imagine
• 7:52
  a
• 7:52
  Day
• 7:53
  where
• 7:53
  they
• 7:53
  have
• 7:53
  to
• 7:54
  turn
• 7:54
  up
• 7:54
  to
• 7:54
  a
• 7:54
  consultation
• 7:55
  with
• 7:55
  a
• 7:55
  laminated
• 7:56
  photo.
• 7:56
  You
• 7:57
  must
• 7:57
  have
• 7:57
  seen
• 7:57
  a
• 7:57
  lot
• 7:58
  of
• 7:58
  change
• 7:58
  in
• 7:58
  the
• 7:58
  way
• 7:58
  the
• 7:59
  industry
• 7:59
  works,
• 7:59
  in
• 7:59
  the
• 8:00
  way
• 8:00
  that
• 8:00
  wedding
• 8:01
  businesses
• 8:01
  work.
• 8:02
  What
• 8:02
  are
• 8:02
  some
• 8:02
  of
• 8:02
  the
• 8:02
  main
• 8:03
  changes
• 8:03
  you
• 8:03
  see
• 8:04
  from
• 8:04
  when
• 8:05
  you
• 8:05
  started
• 8:05
  to
• 8:06
  today?
• 8:06
  I
• 8:06
  think
• 8:07
  certainly
• 8:08
  in
• 8:08
  many
• 8:09
  ways
• 8:09
  it's
• 8:09
  actually
• 8:09
  become
• 8:10
  a
• 8:10
  little
• 8:10
  bit
• 8:10
  more
• 8:10
  complicated
• 8:11
  because
• 8:12
  there
• 8:12
  is
• 8:12
  so
• 8:12
  much
• 8:12
  technology
• 8:13
  involved
• 8:13
  now,
• 8:14
  which
• 8:14
  wasn't
• 8:14
  there
• 8:14
  at
• 8:15
  the
• 8:15
  start.
• 8:16
  So
• 8:16
  things
• 8:16
  were
• 8:17
  a
• 8:17
  lot
• 8:17
  simpler.
• 8:18
  And
• 8:18
  I
• 8:18
  remember
• 8:19
  when
• 8:19
  the
• 8:20
  Internet
• 8:20
  first
• 8:21
  came
• 8:21
  out,
• 8:21
  when
• 8:22
  I
• 8:22
  started
• 8:22
  the
• 8:22
  business,
• 8:22
  I
• 8:23
  had
• 8:23
  an
• 8:23
  answer
• 8:23
  machine.
• 8:24
  And
• 8:24
  in
• 8:24
  fact,
• 8:26
  one
• 8:26
  of
• 8:27
  the
• 8:27
  biggest
• 8:27
  weddings
• 8:28
  or
• 8:28
  one
• 8:28
  of
• 8:28
  the
• 8:29
  biggest
• 8:29
  challenges
• 8:29
  I
• 8:29
  had
• 8:30
  as
• 8:30
  a
• 8:30
  wedding
• 8:30
  in
• 8:30
  the
• 8:31
  early
• 8:31
  days
• 8:31
  was
• 8:31
  actually
• 8:32
  organizing
• 8:32
  a
• 8:32
  wedding
• 8:32
  over
• 8:33
  in
• 8:33
  the
• 8:33
  States.
• 8:34
  I
• 8:34
  organized
• 8:34
  it
• 8:34
  on
• 8:34
  the
• 8:35
  QE2
• 8:35
  in
• 8:35
  New
• 8:35
  York
• 8:36
  Harbour,
• 8:36
  and
• 8:37
  the
• 8:37
  entire
• 8:37
  wedding
• 8:38
  was
• 8:38
  organized
• 8:39
  by
• 8:39
  fax.
• 8:40
  Wow.
• 8:41
  Which
• 8:41
  I
• 8:41
  think
• 8:41
  a
• 8:41
  lot
• 8:41
  of.
• 8:42
  There's
• 8:42
  probably
• 8:42
  listeners
• 8:42
  who
• 8:43
  won't
• 8:43
  even
• 8:43
  know
• 8:43
  what
• 8:43
  a
• 8:43
  fax
• 8:44
  machine
• 8:44
  is,
• 8:44
  but
• 8:45
  the
• 8:45
  whole
• 8:45
  thing
• 8:45
  was
• 8:45
  organized
• 8:46
  by
• 8:46
  fax,
• 8:46
  which
• 8:47
  of
• 8:47
  course
• 8:47
  in
• 8:47
  those
• 8:47
  days
• 8:48
  was
• 8:48
  really
• 8:48
  the
• 8:48
  equivalent
• 8:49
  of
• 8:49
  email,
• 8:49
  I
• 8:49
  guess,
• 8:49
  in
• 8:50
  many
• 8:50
  ways.
• 8:51
  But
• 8:51
  certainly
• 8:51
  technology
• 8:52
  has
• 8:52
  been
• 8:53
  a
• 8:53
  big
• 8:53
  thing.
• 8:53
  We
• 8:53
  certainly
• 8:54
  didn't
• 8:54
  have
• 8:55
  a
• 8:55
  lot
• 8:55
  of
• 8:55
  the
• 8:55
  systems
• 8:56
  that
• 8:56
  we
• 8:56
  have
• 8:56
  now.
• 8:57
  So,
• 8:57
  in
• 8:57
  fact,
• 8:58
  I
• 8:58
  used
• 8:58
  to
• 8:58
  do
• 8:59
  a
• 8:59
  lot
• 8:59
  of
• 8:59
  exhibitions
• 9:00
  and
• 9:01
  I
• 9:01
  did
• 9:01
  a
• 9:01
  lot
• 9:01
  of
• 9:01
  the
• 9:01
  national
• 9:02
  shows.
• 9:02
  There
• 9:02
  were
• 9:03
  a
• 9:03
  lot
• 9:03
  of
• 9:03
  luxury
• 9:03
  shows
• 9:04
  that
• 9:04
  we
• 9:04
  used
• 9:04
  to
• 9:04
  exhibit
• 9:04
  at
• 9:05
  as
• 9:05
  well.
• 9:05
  And
• 9:05
  I
• 9:06
  loved
• 9:06
  it,
• 9:06
  absolutely
• 9:07
  loved
• 9:07
  it.
• 9:07
  But
• 9:07
  I
• 9:07
  remember
• 9:08
  on
• 9:09
  one
• 9:09
  occasion.
• 9:10
  Absolutely
• 9:10
  stupid
• 9:10
  decision.
• 9:11
  But
• 9:11
  on
• 9:11
  one
• 9:12
  occasion
• 9:12
  we
• 9:12
  did
• 9:13
  one
• 9:13
  of
• 9:13
  the
• 9:14
  national
• 9:14
  wedding
• 9:14
  shows,
• 9:15
  which
• 9:15
  lasted
• 9:15
  for
• 9:15
  about
• 9:16
  three
• 9:16
  days,
• 9:16
  and
• 9:16
  then
• 9:17
  back
• 9:17
  to
• 9:17
  back
• 9:17
  we
• 9:18
  did
• 9:18
  a
• 9:18
  show
• 9:18
  called
• 9:18
  Confex,
• 9:19
  which
• 9:19
  is
• 9:20
  a
• 9:20
  big
• 9:20
  corporate
• 9:21
  show
• 9:21
  which
• 9:21
  runs
• 9:21
  at
• 9:21
  the
• 9:22
  same
• 9:22
  time.
• 9:22
  So
• 9:22
  I
• 9:22
  think
• 9:23
  we
• 9:23
  had
• 9:23
  one
• 9:23
  day
• 9:23
  when
• 9:24
  the
• 9:24
  two
• 9:24
  shows
• 9:24
  on
• 9:24
  at
• 9:25
  the
• 9:25
  same
• 9:25
  time
• 9:25
  and
• 9:25
  we
• 9:25
  were
• 9:26
  exhibiting
• 9:26
  for
• 9:26
  about
• 9:26
  five
• 9:27
  days
• 9:27
  in
• 9:27
  total.
• 9:28
  We
• 9:28
  had
• 9:28
  hundreds
• 9:29
  of
• 9:29
  leads,
• 9:29
  had
• 9:30
  some
• 9:30
  fantastic
• 9:30
  leads,
• 9:31
  but
• 9:31
  none
• 9:31
  of
• 9:31
  the
• 9:32
  systems
• 9:32
  were
• 9:32
  there.
• 9:32
  We
• 9:33
  didn't
• 9:33
  have
• 9:34
  email
• 9:34
  systems
• 9:35
  that
• 9:35
  we
• 9:35
  could
• 9:35
  use.
• 9:36
  You
• 9:36
  know,
• 9:36
  we
• 9:36
  couldn't
• 9:36
  just
• 9:36
  automate
• 9:37
  an
• 9:37
  email
• 9:37
  to
• 9:38
  go
• 9:38
  out
• 9:38
  to
• 9:38
  people.
• 9:39
  So
• 9:39
  it
• 9:39
  was
• 9:39
  just
• 9:40
  too
• 9:40
  much.
• 9:40
  We
• 9:40
  just
• 9:40
  couldn't
• 9:41
  cope
• 9:41
  with
• 9:41
  it.
• 9:41
  So
• 9:42
  there's
• 9:42
  a
• 9:42
  lot
• 9:42
  of
• 9:42
  things
• 9:42
  that
• 9:43
  have
• 9:43
  changed,
• 9:43
  I
• 9:43
  think
• 9:44
  from
• 9:44
  a
• 9:44
  technological
• 9:45
  point
• 9:45
  of
• 9:45
  view
• 9:45
  which
• 9:46
  have
• 9:46
  made
• 9:46
  running
• 9:46
  a
• 9:46
  business
• 9:47
  a
• 9:47
  lot
• 9:47
  easier.
• 9:48
  And
• 9:48
  from
• 9:48
  a
• 9:49
  marketing
• 9:49
  point
• 9:49
  of
• 9:49
  view,
• 9:50
  I
• 9:50
  think
• 9:50
  there's
• 9:50
  also
• 9:50
  a
• 9:51
  lot
• 9:51
  more
• 9:51
  noise.
• 9:52
  So
• 9:52
  that
• 9:52
  again,
• 9:53
  makes
• 9:53
  it
• 9:53
  a
• 9:54
  lot
• 9:54
  more
• 9:54
  difficult.
• 9:54
  It's
• 9:55
  very,
• 9:55
  very
• 9:55
  easy.
• 9:56
  And
• 9:56
  I'm
• 9:56
  finding
• 9:57
  that
• 9:57
  with
• 9:57
  marketing
• 9:57
  my
• 9:58
  new
• 9:58
  business
• 9:58
  now,
• 9:59
  it's
• 9:59
  very
• 10:00
  easy
• 10:00
  just
• 10:00
  to
• 10:00
  disappear
• 10:01
  down
• 10:01
  a
• 10:01
  rabbit
• 10:01
  hole
• 10:02
  because
• 10:02
  there's
• 10:02
  just
• 10:03
  so
• 10:03
  many
• 10:03
  different
• 10:03
  things
• 10:04
  that
• 10:04
  you
• 10:04
  feel
• 10:04
  as
• 10:04
  though
• 10:04
  you
• 10:05
  should
• 10:05
  be
• 10:05
  working
• 10:05
  on
• 10:05
  and
• 10:06
  so
• 10:06
  many
• 10:06
  people
• 10:06
  telling
• 10:07
  you
• 10:07
  what
• 10:08
  you
• 10:08
  should
• 10:08
  be
• 10:08
  doing.
• 10:08
  And
• 10:09
  yet
• 10:09
  really
• 10:10
  the
• 10:10
  actual
• 10:10
  principles
• 10:11
  of
• 10:11
  marketing
• 10:11
  haven't
• 10:12
  changed.
• 10:12
  They're
• 10:12
  exactly
• 10:13
  the
• 10:13
  same.
• 10:13
  Yeah,
• 10:14
  it's
• 10:14
  just
• 10:14
  a
• 10:14
  very
• 10:14
  different
• 10:14
  environment
• 10:15
  now.
• 10:15
  It's
• 10:15
  very
• 10:16
  noisy.
• 10:16
  It's
• 10:16
  much
• 10:17
  easier
• 10:17
  route
• 10:17
  to
• 10:17
  market
• 10:18
  for
• 10:18
  people
• 10:18
  to,
• 10:19
  you
• 10:19
  know,
• 10:19
  the
• 10:19
  equivalent
• 10:19
  of
• 10:20
  when
• 10:20
  you
• 10:20
  put
• 10:20
  the
• 10:20
  advert
• 10:21
  in
• 10:21
  the
• 10:21
  magazine
• 10:21
  would
• 10:22
  now
• 10:22
  be
• 10:22
  just
• 10:22
  any
• 10:23
  old
• 10:23
  person
• 10:23
  can
• 10:23
  put
• 10:24
  up
• 10:24
  an
• 10:24
  Instagram
• 10:24
  post.
• 10:25
  And
• 10:25
  it,
• 10:25
  you
• 10:25
  know,
• 10:26
  it's
• 10:26
  so
• 10:27
  much
• 10:27
  easier
• 10:27
  to
• 10:28
  come
• 10:28
  to
• 10:28
  market,
• 10:28
  which
• 10:28
  is
• 10:29
  great
• 10:29
  in
• 10:29
  many
• 10:30
  ways
• 10:30
  because
• 10:30
  it's
• 10:30
  easier
• 10:31
  for
• 10:31
  people
• 10:31
  to
• 10:31
  start
• 10:31
  and
• 10:32
  run
• 10:32
  a
• 10:32
  business,
• 10:32
  but
• 10:32
  it
• 10:33
  also
• 10:33
  means
• 10:33
  that
• 10:33
  competition
• 10:34
  is
• 10:34
  higher
• 10:34
  and
• 10:34
  it's
• 10:35
  much,
• 10:35
  much
• 10:35
  harder
• 10:36
  to
• 10:36
  stand
• 10:36
  out
• 10:37
  because
• 10:37
  you're
• 10:37
  now
• 10:37
  not
• 10:38
  just
• 10:38
  one
• 10:38
  planner
• 10:39
  or
• 10:39
  one
• 10:39
  stylist
• 10:40
  in
• 10:40
  a
• 10:40
  magazine,
• 10:40
  you're
• 10:41
  one
• 10:41
  of
• 10:41
  hundred
• 10:42
  zillion
• 10:43
  clients
• 10:43
  on
• 10:43
  the
• 10:44
  Internet
• 10:44
  all
• 10:44
  over
• 10:44
  the
• 10:44
  world
• 10:45
  that
• 10:45
  people
• 10:45
  can
• 10:45
  look
• 10:45
  at
• 10:46
  and
• 10:46
  engage
• 10:46
  with.
• 10:47
  So
• 10:47
  looking
• 10:47
  back
• 10:47
  over
• 10:47
  the
• 10:48
  last
• 10:48
  30
• 10:48
  years,
• 10:49
  what
• 10:49
  are
• 10:49
  some
• 10:49
  of
• 10:49
  the
• 10:49
  highlights,
• 10:50
  maybe
• 10:50
  some
• 10:50
  of
• 10:51
  the
• 10:51
  best
• 10:51
  events
• 10:51
  you've
• 10:51
  done?
• 10:52
  Some
• 10:52
  of
• 10:52
  the
• 10:52
  things
• 10:52
  you
• 10:52
  look
• 10:53
  back
• 10:53
  and
• 10:53
  you
• 10:53
  think,
• 10:53
  I'm
• 10:54
  really
• 10:54
  proud
• 10:54
  of
• 10:55
  that?
• 10:55
  Well,
• 10:55
  I
• 10:55
  think
• 10:55
  certainly
• 10:56
  the
• 10:56
  highlights
• 10:56
  would
• 10:57
  have
• 10:57
  to
• 10:57
  be
• 10:57
  some
• 10:57
  of
• 10:57
  the,
• 10:58
  some
• 10:58
  of
• 10:58
  the
• 10:58
  biggest
• 10:59
  events
• 10:59
  that,
• 11:00
  that
• 11:00
  we've
• 11:00
  done.
• 11:02
  I
• 11:02
  think
• 11:03
  some,
• 11:03
  some,
• 11:03
  some
• 11:03
  of
• 11:04
  the
• 11:04
  weddings
• 11:04
  we've
• 11:04
  done
• 11:04
  have
• 11:05
  been
• 11:05
  really
• 11:05
  quite
• 11:06
  complex.
• 11:07
  We've
• 11:07
  done
• 11:08
  a
• 11:08
  lot
• 11:08
  of
• 11:08
  weddings
• 11:09
  for
• 11:10
  high
• 11:11
  net
• 11:11
  worth
• 11:11
  individuals,
• 11:12
  we've
• 11:12
  done
• 11:12
  celebrity
• 11:13
  weddings.
• 11:14
  But
• 11:14
  most
• 11:14
  of
• 11:14
  the
• 11:15
  clients
• 11:15
  that
• 11:15
  I
• 11:16
  took
• 11:16
  on
• 11:17
  when
• 11:17
  I
• 11:17
  was
• 11:17
  planning
• 11:18
  were
• 11:19
  people
• 11:19
  who
• 11:19
  were
• 11:20
  CEOs
• 11:20
  and
• 11:21
  directors
• 11:21
  of
• 11:21
  business.
• 11:22
  So
• 11:23
  I'm
• 11:23
  very
• 11:23
  much
• 11:23
  of
• 11:24
  the
• 11:24
  opinion
• 11:24
  that
• 11:24
  people
• 11:24
  buy
• 11:25
  from
• 11:25
  people
• 11:25
  and
• 11:25
  I
• 11:26
  tended
• 11:26
  to
• 11:26
  attract
• 11:26
  people
• 11:27
  who,
• 11:27
  because
• 11:27
  I
• 11:28
  came
• 11:28
  from
• 11:28
  a
• 11:28
  professional
• 11:29
  background
• 11:29
  perhaps,
• 11:30
  and
• 11:31
  I'm
• 11:31
  all
• 11:31
  about
• 11:31
  attention
• 11:32
  to
• 11:32
  detail
• 11:33
  and
• 11:33
  professionalism,
• 11:34
  I
• 11:34
  tended
• 11:34
  to
• 11:34
  attract
• 11:35
  people
• 11:35
  who
• 11:35
  appreciated
• 11:36
  that
• 11:36
  attention
• 11:36
  to
• 11:37
  detail.
• 11:37
  So
• 11:37
  I
• 11:37
  tended
• 11:38
  to
• 11:38
  attract
• 11:39
  those
• 11:39
  sorts
• 11:40
  of
• 11:40
  people,
• 11:40
  people
• 11:40
  who
• 11:41
  were
• 11:41
  senior
• 11:41
  business
• 11:41
  people.
• 11:42
  And
• 11:42
  so
• 11:43
  automatically
• 11:44
  I
• 11:44
  found
• 11:44
  myself
• 11:45
  in
• 11:45
  what
• 11:45
  is
• 11:46
  now
• 11:46
  known,
• 11:46
  I
• 11:46
  guess
• 11:46
  as
• 11:46
  the
• 11:47
  luxury
• 11:47
  wedding
• 11:47
  market
• 11:48
  quite
• 11:48
  early
• 11:48
  on.
• 11:49
  And
• 11:49
  so
• 11:49
  I
• 11:50
  organized
• 11:50
  a
• 11:50
  phenomenal
• 11:51
  wedding
• 11:52
  in
• 11:52
  the
• 11:52
  south
• 11:53
  of
• 11:53
  France.
• 11:53
  We
• 11:54
  had,
• 11:54
  it
• 11:54
  was,
• 11:55
  it
• 11:55
  was
• 11:55
  so
• 11:55
  hot,
• 11:56
  it
• 11:56
  was
• 11:57
  approaching
• 11:57
  40
• 11:57
  degrees.
• 11:59
  We
• 11:59
  had.
• 12:00
  The
• 12:00
  waiting
• 12:01
  staff
• 12:01
  were
• 12:01
  dressed
• 12:02
  as
• 12:02
  18th
• 12:03
  century
• 12:03
  footmen.
• 12:04
  So
• 12:04
  they
• 12:04
  had
• 12:04
  powdered
• 12:05
  wigs,
• 12:05
  they
• 12:05
  had
• 12:06
  breeches
• 12:06
  and
• 12:07
  heavy
• 12:07
  brocade
• 12:08
  jackets
• 12:08
  in
• 12:09
  this
• 12:09
  incredible
• 12:09
  heat.
• 12:10
  And
• 12:11
  it
• 12:11
  was
• 12:12
  the
• 12:12
  most
• 12:12
  stunning
• 12:12
  day.
• 12:13
  And
• 12:13
  then
• 12:13
  the
• 12:13
  following
• 12:14
  day
• 12:14
  we
• 12:14
  had
• 12:15
  to
• 12:15
  organize
• 12:15
  a
• 12:16
  whole
• 12:16
  series
• 12:16
  of
• 12:16
  water
• 12:17
  sports
• 12:17
  for
• 12:17
  all
• 12:18
  of
• 12:18
  the
• 12:18
  guests.
• 12:18
  So
• 12:18
  we
• 12:18
  had
• 12:18
  to
• 12:19
  organize
• 12:19
  four
• 12:19
  luxury
• 12:20
  yachts
• 12:21
  for
• 12:21
  the
• 12:21
  guests
• 12:22
  to
• 12:22
  spend
• 12:23
  the
• 12:23
  day
• 12:23
  on
• 12:23
  with
• 12:23
  all
• 12:24
  of
• 12:24
  the
• 12:24
  various
• 12:24
  water
• 12:24
  sports
• 12:25
  that
• 12:25
  went
• 12:25
  with
• 12:25
  them.
• 12:26
  And
• 12:26
  I
• 12:26
  remember
• 12:27
  for
• 12:27
  that
• 12:27
  particular
• 12:27
  wedding,
• 12:28
  I
• 12:28
  had
• 12:28
  30
• 12:28
  minutes
• 12:29
  in
• 12:29
  bed,
• 12:31
  30
• 12:31
  minutes
• 12:32
  sleep
• 12:32
  between
• 12:32
  the
• 12:33
  two
• 12:33
  days.
• 12:33
  But
• 12:34
  it
• 12:34
  was
• 12:34
  such
• 12:35
  a
• 12:35
  challenge.
• 12:36
  And
• 12:36
  so
• 12:37
  things
• 12:37
  like
• 12:37
  that
• 12:37
  obviously
• 12:38
  stay
• 12:38
  in
• 12:38
  your
• 12:38
  mind
• 12:38
  for
• 12:38
  a
• 12:39
  very,
• 12:39
  very
• 12:39
  long
• 12:39
  time.
• 12:40
  I
• 12:41
  mentioned
• 12:41
  the
• 12:41
  wedding
• 12:41
  on
• 12:41
  the
• 12:42
  QE2
• 12:42
  that
• 12:42
  I
• 12:42
  did
• 12:43
  in
• 12:43
  New
• 12:43
  York
• 12:43
  Harbour.
• 12:44
  That
• 12:44
  was
• 12:44
  a
• 12:44
  real
• 12:44
  highlight.
• 12:45
  Again,
• 12:46
  again,
• 12:47
  it
• 12:47
  was
• 12:47
  the
• 12:47
  challenge
• 12:48
  of
• 12:48
  it.
• 12:48
  And
• 12:48
  it's
• 12:48
  just
• 12:49
  one
• 12:50
  thing
• 12:50
  about
• 12:50
  this
• 12:50
  industry
• 12:51
  which
• 12:51
  I
• 12:51
  love,
• 12:52
  is
• 12:52
  the
• 12:52
  fact
• 12:52
  that
• 12:52
  it's
• 12:53
  just
• 12:53
  so
• 12:53
  fulfilling.
• 12:54
  Every
• 12:55
  event
• 12:55
  is
• 12:55
  different,
• 12:55
  no
• 12:56
  two
• 12:56
  days
• 12:56
  are
• 12:56
  the
• 12:56
  same.
• 12:57
  And
• 12:57
  it's
• 12:58
  the
• 12:58
  joy
• 12:59
  that
• 12:59
  you
• 12:59
  get
• 12:59
  out
• 12:59
  of
• 13:00
  seeing
• 13:00
  people's
• 13:01
  faces
• 13:01
  when
• 13:02
  you're
• 13:02
  planning
• 13:02
  a
• 13:02
  wedding,
• 13:03
  seeing
• 13:04
  people
• 13:04
  coming
• 13:05
  together,
• 13:05
  saying
• 13:06
  their
• 13:06
  vows,
• 13:07
  actually
• 13:07
  having
• 13:08
  that
• 13:08
  best
• 13:08
  day
• 13:08
  of
• 13:08
  their
• 13:09
  life.
• 13:09
  And
• 13:09
  when
• 13:09
  you're
• 13:10
  styling
• 13:10
  a
• 13:10
  wedding,
• 13:11
  it's
• 13:11
  the
• 13:11
  pinch
• 13:11
  me
• 13:12
  moment
• 13:12
  when
• 13:12
  people
• 13:12
  first
• 13:13
  walk
• 13:13
  into
• 13:13
  the
• 13:13
  room
• 13:14
  and
• 13:14
  they
• 13:14
  first
• 13:14
  see
• 13:15
  the
• 13:15
  transformation
• 13:16
  of
• 13:16
  the
• 13:16
  room.
• 13:16
  And
• 13:17
  I
• 13:17
  think
• 13:18
  that
• 13:19
  that's
• 13:19
  the
• 13:19
  sort
• 13:20
  of
• 13:20
  thing,
• 13:20
  even
• 13:20
  after
• 13:20
  30
• 13:21
  years,
• 13:21
  you
• 13:21
  never
• 13:21
  get
• 13:21
  tired
• 13:22
  of
• 13:22
  that.
• 13:22
  That's,
• 13:23
  that's
• 13:23
  what
• 13:23
  makes
• 13:23
  us
• 13:24
  special.
• 13:25
  And
• 13:25
  so
• 13:26
  that's
• 13:26
  really
• 13:26
  sort
• 13:27
  of
• 13:27
  what's
• 13:27
  what
• 13:27
  gives
• 13:27
  you
• 13:28
  the
• 13:28
  highlights
• 13:29
  and
• 13:29
  that's.
• 13:29
  What
• 13:29
  makes
• 13:29
  us
• 13:30
  all
• 13:30
  work
• 13:30
  ourselves
• 13:30
  into
• 13:31
  the
• 13:31
  ground
• 13:31
  and
• 13:31
  have
• 13:31
  30
• 13:32
  minutes
• 13:32
  sleep
• 13:32
  because
• 13:33
  we
• 13:33
  know
• 13:33
  that
• 13:33
  it's
• 13:34
  worth
• 13:34
  it.
• 13:34
  And
• 13:34
  if
• 13:34
  we
• 13:35
  didn't
• 13:35
  enjoy
• 13:35
  it
• 13:35
  and
• 13:36
  we
• 13:36
  didn't
• 13:36
  have
• 13:36
  that
• 13:36
  buzz
• 13:37
  of
• 13:37
  seeing
• 13:37
  the
• 13:37
  couples
• 13:38
  having
• 13:38
  the
• 13:38
  day
• 13:39
  that
• 13:39
  we've
• 13:39
  put
• 13:39
  together
• 13:39
  for
• 13:40
  them,
• 13:40
  we
• 13:40
  wouldn't
• 13:41
  do
• 13:41
  it
• 13:41
  because
• 13:41
  we're
• 13:41
  absolutely
• 13:42
  crazy
• 13:42
  in
• 13:42
  the
• 13:42
  events
• 13:43
  industry.
• 13:43
  We
• 13:43
  work
• 13:44
  very,
• 13:44
  very
• 13:45
  hard,
• 13:45
  but
• 13:45
  the
• 13:45
  rewards
• 13:46
  are
• 13:46
  super
• 13:47
  fulfilling.
• 13:47
  Now
• 13:48
  I
• 13:48
  want
• 13:48
  to
• 13:48
  touch
• 13:48
  on
• 13:49
  something
• 13:49
  you
• 13:49
  said
• 13:49
  because
• 13:49
  I
• 13:49
  know
• 13:50
  there'll
• 13:50
  be
• 13:50
  people
• 13:50
  listening
• 13:50
  and
• 13:51
  thinking,
• 13:51
  wow,
• 13:51
  Liz
• 13:52
  has
• 13:52
  worked
• 13:52
  with
• 13:52
  high
• 13:52
  net
• 13:53
  worth
• 13:53
  individuals
• 13:53
  and
• 13:54
  this
• 13:54
  has
• 13:54
  worked
• 13:54
  with
• 13:54
  a
• 13:54
  list
• 13:55
  celebrities
• 13:55
  and
• 13:55
  that's
• 13:55
  really
• 13:56
  exciting
• 13:56
  and
• 13:56
  I'd
• 13:56
  love
• 13:57
  to
• 13:57
  work
• 13:57
  with
• 13:57
  people
• 13:57
  like
• 13:58
  that.
• 13:58
  Now
• 13:58
  people
• 13:59
  don't
• 13:59
  know
• 13:59
  how
• 13:59
  to
• 14:00
  go
• 14:00
  about
• 14:00
  working
• 14:00
  with
• 14:01
  people
• 14:01
  like
• 14:01
  that,
• 14:01
  so
• 14:02
  obviously
• 14:02
  don't
• 14:02
  give
• 14:02
  us
• 14:02
  any
• 14:03
  names.
• 14:03
  But
• 14:03
  how
• 14:03
  did
• 14:03
  those
• 14:04
  kind
• 14:04
  of
• 14:04
  weddings
• 14:04
  come
• 14:04
  about?
• 14:05
  Was
• 14:05
  it
• 14:05
  word
• 14:05
  of
• 14:05
  mouth?
• 14:06
  Did
• 14:06
  they
• 14:06
  find
• 14:06
  you
• 14:06
  online?
• 14:07
  Do
• 14:07
  you
• 14:07
  remember?
• 14:08
  I
• 14:08
  think,
• 14:08
  I
• 14:08
  think
• 14:08
  it
• 14:09
  was
• 14:09
  just
• 14:09
  the
• 14:09
  ways
• 14:09
  that
• 14:09
  the
• 14:09
  business
• 14:10
  just
• 14:10
  naturally
• 14:10
  grew.
• 14:11
  I
• 14:11
  think
• 14:12
  my
• 14:12
  marketing
• 14:13
  certainly
• 14:13
  in
• 14:13
  the
• 14:13
  early
• 14:13
  days
• 14:14
  was
• 14:14
  a
• 14:14
  bit
• 14:14
  of
• 14:14
  a
• 14:14
  byproduct
• 14:15
  of
• 14:15
  my
• 14:15
  success.
• 14:16
  So
• 14:16
  I
• 14:16
  didn't
• 14:16
  consciously
• 14:17
  market
• 14:18
  the
• 14:18
  business,
• 14:18
  but
• 14:19
  it
• 14:19
  just
• 14:19
  gradually
• 14:19
  evolved
• 14:20
  through
• 14:20
  word
• 14:20
  of
• 14:20
  mouth.
• 14:21
  So
• 14:21
  I
• 14:22
  found
• 14:22
  that
• 14:22
  I
• 14:22
  placed
• 14:23
  that
• 14:23
  first
• 14:23
  advert.
• 14:24
  I
• 14:25
  then
• 14:25
  started
• 14:25
  doing
• 14:26
  weddings.
• 14:27
  From
• 14:27
  the
• 14:27
  adverts
• 14:27
  I
• 14:27
  was
• 14:28
  getting
• 14:28
  people's
• 14:29
  friends.
• 14:29
  Guests
• 14:29
  who
• 14:30
  were
• 14:30
  attending
• 14:30
  the
• 14:30
  weddings
• 14:31
  would
• 14:31
  then
• 14:31
  approach
• 14:32
  me
• 14:32
  for
• 14:32
  their
• 14:32
  weddings.
• 14:33
  Then
• 14:34
  the
• 14:34
  venues
• 14:34
  and
• 14:34
  suppliers
• 14:35
  that
• 14:35
  I
• 14:35
  was
• 14:35
  working
• 14:36
  with
• 14:36
  would
• 14:36
  start
• 14:36
  recommending
• 14:37
  me
• 14:37
  for,
• 14:38
  for
• 14:38
  weddings.
• 14:38
  But
• 14:39
  because,
• 14:39
  because
• 14:40
  there
• 14:40
  weren't
• 14:40
  any
• 14:41
  other
• 14:41
  wedding.
• 14:41
  Well,
• 14:41
  there
• 14:42
  were
• 14:42
  about
• 14:42
  two
• 14:42
  or
• 14:42
  three
• 14:42
  of
• 14:43
  us
• 14:43
  at
• 14:43
  the
• 14:43
  time.
• 14:43
  When
• 14:43
  I
• 14:44
  first
• 14:44
  started
• 14:44
  wedding
• 14:45
  planning
• 14:45
  just
• 14:46
  wasn't
• 14:46
  a
• 14:46
  thing.
• 14:47
  So
• 14:48
  the
• 14:49
  most
• 14:49
  of
• 14:50
  the
• 14:50
  wedding
• 14:50
  planners
• 14:50
  are
• 14:50
  either
• 14:51
  in
• 14:51
  the,
• 14:51
  in
• 14:51
  the
• 14:51
  US
• 14:52
  or
• 14:52
  in
• 14:52
  Scotland.
• 14:53
  And
• 14:53
  there
• 14:54
  were,
• 14:54
  as
• 14:54
  I
• 14:54
  said,
• 14:55
  only
• 14:55
  really
• 14:55
  a
• 14:55
  handful
• 14:56
  of
• 14:56
  them
• 14:56
  in
• 14:56
  England.
• 14:57
  It
• 14:57
  was
• 14:57
  a
• 14:57
  very,
• 14:57
  very
• 14:58
  new
• 14:58
  thing.
• 14:58
  So
• 14:58
  the
• 14:59
  sorts
• 14:59
  of
• 14:59
  people
• 15:00
  that
• 15:00
  were
• 15:01
  attracted
• 15:01
  to
• 15:01
  a
• 15:01
  wedding
• 15:02
  planner
• 15:02
  I
• 15:02
  think
• 15:02
  in
• 15:03
  those
• 15:03
  days
• 15:03
  tended,
• 15:04
  as
• 15:04
  I
• 15:04
  said,
• 15:04
  to
• 15:04
  be
• 15:04
  these
• 15:05
  high
• 15:05
  net
• 15:05
  worth
• 15:05
  individuals,
• 15:06
  people
• 15:06
  who
• 15:06
  were
• 15:07
  more
• 15:07
  senior
• 15:07
  in
• 15:07
  their
• 15:07
  business.
• 15:08
  And
• 15:08
  so
• 15:09
  they
• 15:09
  then
• 15:10
  started
• 15:10
  asking
• 15:11
  me
• 15:11
  to
• 15:11
  do
• 15:11
  other
• 15:12
  types
• 15:12
  of
• 15:12
  events,
• 15:12
  they
• 15:13
  started
• 15:13
  asking
• 15:13
  me
• 15:13
  to
• 15:14
  do
• 15:14
  parties,
• 15:14
  they
• 15:15
  started
• 15:15
  asking
• 15:15
  me
• 15:15
  to
• 15:16
  do
• 15:16
  corporate
• 15:16
  events
• 15:16
  for
• 15:17
  their
• 15:17
  business.
• 15:17
  And
• 15:18
  so
• 15:18
  the
• 15:18
  whole
• 15:18
  thing
• 15:18
  just
• 15:18
  catapulted.
• 15:19
  And
• 15:20
  then
• 15:20
  from
• 15:21
  there
• 15:21
  we
• 15:21
  started
• 15:22
  having
• 15:22
  weddings
• 15:22
  featured
• 15:23
  in
• 15:23
  magazines.
• 15:24
  I
• 15:24
  started
• 15:24
  getting
• 15:25
  approached
• 15:25
  by
• 15:25
  the
• 15:25
  press.
• 15:27
  I've
• 15:28
  been
• 15:28
  featured
• 15:28
  in
• 15:29
  every
• 15:29
  single
• 15:29
  tabloid.
• 15:30
  I
• 15:30
  had
• 15:30
  a
• 15:30
  four
• 15:30
  page
• 15:31
  spread
• 15:31
  in
• 15:31
  the
• 15:31
  Independent,
• 15:32
  I
• 15:32
  was
• 15:33
  interviewed
• 15:33
  on
• 15:33
  Radio
• 15:34
  4,
• 15:34
  I
• 15:35
  was
• 15:35
  on
• 15:35
  television.
• 15:36
  But
• 15:36
  all
• 15:36
  of
• 15:36
  that
• 15:37
  came
• 15:37
  because
• 15:38
  they
• 15:38
  approached
• 15:38
  me.
• 15:39
  It
• 15:39
  wasn't
• 15:39
  me
• 15:40
  actually
• 15:40
  trying
• 15:40
  to
• 15:41
  get
• 15:41
  the
• 15:41
  business
• 15:41
  from
• 15:41
  the
• 15:41
  press.
• 15:42
  So
• 15:42
  I
• 15:42
  think
• 15:42
  in
• 15:43
  terms
• 15:43
  of
• 15:43
  my
• 15:43
  visibility,
• 15:44
  I
• 15:44
  became
• 15:45
  a
• 15:45
  very
• 15:45
  big
• 15:45
  fish
• 15:45
  in
• 15:45
  a
• 15:46
  small
• 15:46
  pond
• 15:46
  quite
• 15:46
  early
• 15:47
  on
• 15:47
  and
• 15:47
  I
• 15:47
  think
• 15:48
  that
• 15:48
  is
• 15:48
  how
• 15:49
  I
• 15:49
  then
• 15:49
  managed
• 15:50
  to
• 15:50
  attract
• 15:50
  the
• 15:50
  celebrities.
• 15:51
  So.
• 15:52
  But
• 15:53
  I
• 15:53
  have
• 15:53
  got
• 15:53
  a
• 15:54
  few
• 15:54
  funny
• 15:54
  stories
• 15:55
  with
• 15:55
  some
• 15:55
  of
• 15:55
  the
• 15:55
  celebrity
• 15:56
  weddings.
• 15:56
  The
• 15:57
  most
• 15:57
  notable
• 15:57
  ones
• 15:58
  is
• 15:58
  that
• 15:58
  we
• 15:59
  had
• 15:59
  one
• 15:59
  wedding
• 16:00
  where
• 16:00
  I
• 16:01
  was
• 16:01
  working
• 16:01
  with
• 16:01
  them
• 16:01
  probably
• 16:01
  for
• 16:02
  about
• 16:02
  a
• 16:02
  year
• 16:02
  or
• 16:02
  so,
• 16:02
  organizing
• 16:03
  the
• 16:03
  wedding
• 16:04
  and
• 16:04
  I
• 16:04
  had
• 16:04
  the
• 16:04
  final
• 16:05
  meeting
• 16:05
  at
• 16:05
  the
• 16:05
  venue
• 16:06
  and
• 16:06
  the
• 16:06
  lady
• 16:07
  who
• 16:07
  was
• 16:07
  running
• 16:08
  the
• 16:08
  events
• 16:08
  at
• 16:08
  the
• 16:08
  venue
• 16:09
  had
• 16:09
  brought
• 16:09
  her
• 16:09
  15
• 16:09
  year
• 16:10
  old
• 16:10
  daughter
• 16:10
  in
• 16:11
  for
• 16:11
  work
• 16:11
  experience.
• 16:12
  And
• 16:12
  I
• 16:12
  got
• 16:12
  home
• 16:13
  and
• 16:13
  I
• 16:13
  had
• 16:13
  a
• 16:13
  call
• 16:14
  from
• 16:14
  the
• 16:14
  lady
• 16:14
  at
• 16:14
  the
• 16:14
  venue
• 16:15
  saying
• 16:15
  we've
• 16:15
  got
• 16:15
  a
• 16:15
  serious
• 16:16
  problem
• 16:16
  here.
• 16:16
  You
• 16:16
  didn't
• 16:17
  tell
• 16:17
  me
• 16:17
  that
• 16:17
  your
• 16:18
  client
• 16:18
  is
• 16:18
  a
• 16:19
  celebrity
• 16:19
  and
• 16:19
  I'm
• 16:19
  so
• 16:20
  sorry,
• 16:20
  I
• 16:20
  had.
• 16:20
  No,
• 16:20
  but
• 16:21
  what
• 16:21
  do
• 16:21
  you
• 16:21
  mean,
• 16:21
  what
• 16:22
  do
• 16:22
  you
• 16:22
  mean
• 16:22
  my
• 16:22
  client's
• 16:22
  a
• 16:23
  celebrity
• 16:23
  and
• 16:23
  it
• 16:23
  was
• 16:23
  a
• 16:24
  member
• 16:24
  of
• 16:24
  a
• 16:24
  boy
• 16:24
  band
• 16:25
  and
• 16:25
  I
• 16:25
  had
• 16:25
  absolutely
• 16:26
  no
• 16:26
  idea.
• 16:27
  They
• 16:27
  hadn't
• 16:27
  told
• 16:28
  me
• 16:28
  they'd
• 16:28
  actually
• 16:28
  changed
• 16:29
  their
• 16:29
  names
• 16:31
  and
• 16:31
  I
• 16:31
  had
• 16:31
  absolutely
• 16:32
  no
• 16:32
  idea.
• 16:33
  And
• 16:33
  then
• 16:33
  funny
• 16:34
  enough,
• 16:34
  a
• 16:34
  little
• 16:34
  bit
• 16:34
  later
• 16:35
  on
• 16:35
  we
• 16:35
  had
• 16:35
  another,
• 16:36
  we
• 16:36
  had
• 16:36
  another
• 16:37
  inquiry
• 16:37
  from
• 16:38
  someone
• 16:38
  who
• 16:38
  was
• 16:38
  also
• 16:39
  a
• 16:39
  member
• 16:39
  of
• 16:39
  another
• 16:39
  boy
• 16:40
  band.
• 16:40
  And
• 16:40
  Doug
• 16:41
  did
• 16:41
  the
• 16:41
  meeting
• 16:42
  because
• 16:42
  he
• 16:42
  used
• 16:42
  to
• 16:42
  do
• 16:43
  the
• 16:43
  sales
• 16:43
  meetings
• 16:44
  by
• 16:44
  that
• 16:44
  point
• 16:44
  and
• 16:45
  he
• 16:45
  had
• 16:45
  a
• 16:45
  meeting
• 16:45
  with
• 16:46
  this,
• 16:46
  this
• 16:46
  chat
• 16:47
  and
• 16:47
  didn't
• 16:47
  know
• 16:48
  who
• 16:48
  he
• 16:48
  was
• 16:48
  and
• 16:48
  we
• 16:48
  didn't
• 16:49
  get
• 16:49
  the
• 16:49
  business
• 16:49
  for
• 16:49
  that
• 16:50
  one.
• 16:50
  And
• 16:50
  I
• 16:50
  think
• 16:50
  it
• 16:50
  was
• 16:51
  because
• 16:51
  he
• 16:51
  didn't
• 16:52
  know
• 16:52
  who
• 16:52
  he
• 16:52
  was
• 16:52
  and
• 16:52
  he
• 16:52
  didn't
• 16:53
  didn't,
• 16:53
  didn't
• 16:53
  recognize
• 16:54
  him.
• 16:55
  That's
• 16:56
  so
• 16:56
  funny.
• 16:56
  But
• 16:56
  the
• 16:56
  thing
• 16:56
  is,
• 16:56
  sometimes
• 16:57
  those
• 16:57
  kind
• 16:57
  of
• 16:57
  clients
• 16:58
  want
• 16:58
  to
• 16:58
  be
• 16:58
  in
• 16:58
  that
• 16:58
  situation.
• 16:59
  That's
• 16:59
  probably
• 16:59
  why
• 17:00
  you
• 17:00
  won
• 17:00
  the
• 17:00
  business.
• 17:01
  Because
• 17:01
  actually
• 17:01
  they
• 17:02
  want
• 17:02
  to
• 17:02
  work
• 17:02
  with
• 17:02
  someone
• 17:03
  that's
• 17:03
  treating
• 17:03
  them
• 17:03
  as
• 17:04
  a
• 17:04
  human.
• 17:04
  They
• 17:04
  don't
• 17:05
  want
• 17:05
  to
• 17:05
  work
• 17:05
  with
• 17:05
  someone
• 17:05
  who's
• 17:06
  some
• 17:06
  mega
• 17:06
  fan
• 17:06
  that's
• 17:07
  going
• 17:07
  to
• 17:07
  be
• 17:07
  trying
• 17:07
  to
• 17:07
  take
• 17:07
  photos
• 17:08
  with
• 17:08
  them
• 17:08
  and
• 17:09
  all
• 17:09
  the
• 17:09
  rest
• 17:09
  of
• 17:09
  it.
• 17:09
  And
• 17:10
  actually
• 17:10
  they
• 17:10
  probably
• 17:11
  appreciated
• 17:11
  that.
• 17:12
  And
• 17:12
  kind
• 17:12
  of
• 17:12
  going
• 17:12
  back
• 17:12
  to
• 17:13
  what
• 17:13
  you
• 17:13
  said
• 17:13
  before,
• 17:14
  I
• 17:14
  think
• 17:14
  yes,
• 17:15
  you
• 17:15
  were.
• 17:15
  It
• 17:15
  was
• 17:15
  a
• 17:16
  different
• 17:16
  time
• 17:16
  and
• 17:16
  there
• 17:16
  were
• 17:16
  less
• 17:17
  people.
• 17:17
  But
• 17:18
  you
• 17:18
  can't
• 17:18
  discount
• 17:19
  the
• 17:19
  work
• 17:19
  that
• 17:20
  you
• 17:20
  put
• 17:20
  in
• 17:20
  that
• 17:21
  allowed
• 17:21
  those
• 17:22
  bigger
• 17:22
  and
• 17:22
  bigger
• 17:22
  and
• 17:23
  bigger
• 17:23
  opportunities
• 17:23
  to
• 17:23
  come.
• 17:24
  Because
• 17:24
  if
• 17:24
  you
• 17:24
  hadn't
• 17:24
  been
• 17:25
  professional,
• 17:25
  if
• 17:25
  you
• 17:25
  hadn't
• 17:26
  have
• 17:26
  done
• 17:26
  a
• 17:26
  good
• 17:26
  job,
• 17:26
  if
• 17:27
  you
• 17:27
  hadn't
• 17:27
  worked,
• 17:27
  wowed
• 17:27
  those
• 17:28
  clients,
• 17:28
  that
• 17:29
  wouldn't
• 17:29
  have
• 17:29
  continued
• 17:30
  to
• 17:30
  happen.
• 17:30
  And
• 17:30
  so
• 17:31
  it
• 17:31
  is
• 17:31
  part
• 17:32
  and
• 17:32
  parcel
• 17:32
  of
• 17:32
  the
• 17:32
  same
• 17:33
  thing.
• 17:33
  And
• 17:33
  I
• 17:33
  think
• 17:33
  that
• 17:33
  is
• 17:34
  one
• 17:34
  thing
• 17:34
  that
• 17:34
  I
• 17:34
  don't
• 17:34
  believe
• 17:35
  has
• 17:35
  changed
• 17:35
  in
• 17:35
  30
• 17:36
  years,
• 17:36
  even
• 17:37
  today.
• 17:37
  And
• 17:37
  I
• 17:37
  was
• 17:37
  talking
• 17:37
  about
• 17:38
  it
• 17:38
  on
• 17:38
  a
• 17:38
  presentation
• 17:39
  I
• 17:39
  did
• 17:39
  just
• 17:40
  yesterday
• 17:40
  that
• 17:40
  actually
• 17:41
  we
• 17:41
  should
• 17:41
  all
• 17:41
  be
• 17:41
  looking
• 17:42
  at
• 17:42
  the
• 17:42
  rooms
• 17:43
  we
• 17:43
  put
• 17:43
  ourselves
• 17:43
  in
• 17:43
  and
• 17:44
  the
• 17:44
  referrals
• 17:44
  should
• 17:45
  be
• 17:45
  a
• 17:45
  big
• 17:45
  part
• 17:45
  of
• 17:45
  our
• 17:45
  marketing
• 17:46
  in
• 17:46
  2025.
• 17:47
  Because
• 17:47
  if
• 17:47
  you
• 17:47
  put
• 17:48
  yourself
• 17:48
  in
• 17:49
  the
• 17:49
  crowd
• 17:49
  with
• 17:49
  the
• 17:50
  right
• 17:50
  people
• 17:50
  and
• 17:50
  you
• 17:50
  get
• 17:50
  some
• 17:51
  of
• 17:51
  those
• 17:51
  kind
• 17:51
  of
• 17:51
  clients,
• 17:52
  then
• 17:52
  they
• 17:52
  will
• 17:53
  naturally
• 17:53
  recommend
• 17:54
  you
• 17:54
  and
• 17:54
  refer
• 17:54
  you
• 17:54
  onto
• 17:55
  other
• 17:55
  people.
• 17:56
  So
• 17:56
  even
• 17:56
  30
• 17:57
  years
• 17:57
  later,
• 17:57
  I
• 17:57
  believe
• 17:58
  that
• 17:58
  word
• 17:58
  of
• 17:58
  mouth
• 17:58
  recommend
• 17:59
  is
• 17:59
  still
• 17:59
  the
• 18:00
  number
• 18:00
  one
• 18:00
  marketing
• 18:01
  technique.
• 18:02
  Now,
• 18:02
  we
• 18:02
  talked
• 18:02
  about
• 18:02
  the
• 18:03
  highs,
• 18:03
  but
• 18:03
  there's
• 18:03
  definitely
• 18:04
  going
• 18:04
  to
• 18:04
  have
• 18:04
  been
• 18:05
  some
• 18:05
  other
• 18:05
  things
• 18:05
  that
• 18:05
  have
• 18:06
  gone
• 18:06
  on
• 18:06
  in
• 18:06
  your
• 18:06
  business.
• 18:06
  I'm
• 18:07
  sure
• 18:07
  for
• 18:07
  30
• 18:07
  years
• 18:08
  it
• 18:08
  hasn't
• 18:08
  always
• 18:09
  been
• 18:09
  plain
• 18:09
  sailing.
• 18:10
  I've
• 18:10
  been
• 18:10
  in
• 18:10
  the
• 18:10
  industry
• 18:11
  since
• 18:11
  2016
• 18:12
  and
• 18:13
  even
• 18:13
  when
• 18:13
  I
• 18:13
  look
• 18:13
  back
• 18:13
  over
• 18:14
  those
• 18:14
  years,
• 18:15
  I
• 18:15
  can
• 18:15
  see
• 18:15
  highs
• 18:15
  and
• 18:16
  lows
• 18:16
  in
• 18:16
  my
• 18:16
  life.
• 18:16
  I've
• 18:17
  seen
• 18:17
  times
• 18:17
  when
• 18:17
  I've
• 18:17
  had
• 18:17
  very
• 18:18
  small
• 18:18
  children,
• 18:19
  you
• 18:19
  know,
• 18:19
  times
• 18:19
  when
• 18:19
  I've
• 18:19
  been
• 18:20
  really
• 18:20
  down
• 18:20
  and
• 18:20
  had
• 18:20
  to
• 18:21
  appear
• 18:21
  really
• 18:21
  upbeat.
• 18:22
  So
• 18:22
  I
• 18:22
  can
• 18:22
  only
• 18:22
  imagine
• 18:23
  that
• 18:23
  over
• 18:23
  a
• 18:24
  30
• 18:24
  year
• 18:24
  span,
• 18:25
  there's
• 18:25
  been
• 18:25
  some
• 18:26
  moments
• 18:26
  that
• 18:27
  have
• 18:27
  maybe
• 18:27
  been
• 18:27
  a
• 18:27
  bit
• 18:27
  more
• 18:28
  of
• 18:28
  a
• 18:28
  struggle.
• 18:28
  And
• 18:28
  it
• 18:28
  hasn't
• 18:29
  all
• 18:29
  been
• 18:29
  plain
• 18:29
  sailing.
• 18:30
  So
• 18:30
  just
• 18:30
  share
• 18:31
  maybe
• 18:31
  some
• 18:31
  of
• 18:32
  those
• 18:32
  with
• 18:32
  us.
• 18:33
  There
• 18:33
  have
• 18:33
  been
• 18:34
  some
• 18:34
  challenges
• 18:34
  and
• 18:35
  I
• 18:35
  think
• 18:35
  right
• 18:35
  at
• 18:35
  the
• 18:35
  very
• 18:36
  start,
• 18:36
  as
• 18:37
  I
• 18:37
  mentioned,
• 18:37
  wedding
• 18:38
  planning
• 18:38
  was
• 18:38
  a
• 18:38
  very
• 18:38
  new
• 18:39
  thing
• 18:39
  in
• 18:39
  England.
• 18:40
  So
• 18:40
  at
• 18:40
  the
• 18:40
  very
• 18:41
  start,
• 18:41
  we
• 18:41
  did
• 18:42
  have
• 18:42
  quite
• 18:42
  a
• 18:42
  lot
• 18:42
  of
• 18:42
  opposition
• 18:43
  to
• 18:44
  being
• 18:44
  a
• 18:44
  wedding
• 18:44
  planner.
• 18:45
  I
• 18:45
  think
• 18:45
  a
• 18:45
  lot
• 18:45
  of
• 18:45
  people,
• 18:46
  particularly
• 18:47
  the
• 18:47
  event
• 18:48
  planners
• 18:48
  at
• 18:48
  the
• 18:48
  venues
• 18:49
  and
• 18:49
  the
• 18:49
  registrars
• 18:50
  maybe
• 18:50
  found
• 18:51
  felt
• 18:51
  felt
• 18:52
  that
• 18:52
  we
• 18:52
  were
• 18:52
  a
• 18:52
  little
• 18:53
  bit
• 18:53
  of
• 18:53
  a
• 18:53
  threat.
• 18:53
  I
• 18:53
  think
• 18:54
  they
• 18:54
  felt
• 18:54
  that
• 18:54
  we
• 18:54
  were
• 18:55
  trying
• 18:56
  to
• 18:56
  tell
• 18:56
  them
• 18:57
  how
• 18:57
  to
• 18:57
  do
• 18:57
  their
• 18:57
  job
• 18:57
  and
• 18:58
  that
• 18:58
  we
• 18:58
  were
• 18:58
  there
• 18:58
  because
• 18:58
  we
• 18:59
  didn't
• 18:59
  think
• 18:59
  they
• 18:59
  were
• 18:59
  doing
• 18:59
  their
• 19:00
  job
• 19:00
  properly.
• 19:00
  So
• 19:01
  at
• 19:01
  the
• 19:01
  start,
• 19:01
  there
• 19:01
  was
• 19:01
  quite
• 19:01
  a
• 19:02
  lot
• 19:02
  of
• 19:02
  education
• 19:02
  needed
• 19:03
  and
• 19:03
  we
• 19:04
  had
• 19:04
  to
• 19:04
  really
• 19:04
  sell
• 19:04
  the
• 19:05
  benefits
• 19:05
  of
• 19:06
  planning
• 19:07
  and
• 19:07
  what
• 19:08
  the
• 19:08
  wedding
• 19:08
  planner
• 19:09
  could
• 19:09
  actually
• 19:09
  offer
• 19:09
  them.
• 19:10
  And
• 19:11
  I
• 19:11
  think
• 19:11
  that's
• 19:12
  certainly
• 19:12
  changed
• 19:12
  in
• 19:12
  the
• 19:12
  market
• 19:13
  now.
• 19:13
  I
• 19:13
  think
• 19:13
  there's
• 19:14
  still
• 19:14
  perhaps
• 19:15
  a
• 19:15
  little
• 19:15
  bit
• 19:15
  of
• 19:15
  that.
• 19:15
  Sometimes
• 19:16
  people
• 19:16
  don't
• 19:16
  always
• 19:17
  understand
• 19:17
  the
• 19:18
  difference
• 19:18
  between
• 19:19
  a
• 19:20
  planner
• 19:20
  at
• 19:20
  a
• 19:20
  venue
• 19:21
  and
• 19:22
  an
• 19:22
  external
• 19:23
  independent
• 19:23
  planner.
• 19:24
  So
• 19:25
  there
• 19:25
  are
• 19:25
  a
• 19:25
  few
• 19:25
  challenges
• 19:26
  like
• 19:26
  that
• 19:26
  at
• 19:26
  the
• 19:26
  start.
• 19:26
  Start.
• 19:27
  We
• 19:27
  also
• 19:27
  had
• 19:27
  financial
• 19:28
  challenges.
• 19:29
  So
• 19:29
  I
• 19:29
  remember
• 19:29
  I
• 19:30
  had
• 19:30
  from
• 19:31
  my
• 19:31
  accounting
• 19:31
  days,
• 19:32
  I
• 19:32
  had
• 19:32
  a
• 19:33
  little
• 19:33
  MX5,
• 19:34
  which
• 19:34
  I
• 19:34
  absolutely
• 19:35
  loved,
• 19:36
  and
• 19:36
  I
• 19:36
  had
• 19:36
  to
• 19:37
  sell
• 19:37
  it
• 19:37
  because
• 19:37
  I
• 19:38
  had
• 19:38
  a
• 19:38
  particularly
• 19:39
  big
• 19:39
  bad
• 19:39
  debt.
• 19:40
  So
• 19:40
  in
• 19:41
  this
• 19:41
  particular
• 19:41
  instance,
• 19:42
  it
• 19:42
  was
• 19:42
  a
• 19:42
  client
• 19:43
  who
• 19:43
  had
• 19:43
  decided
• 19:44
  to
• 19:44
  put
• 19:44
  the
• 19:44
  cost
• 19:44
  of
• 19:44
  their
• 19:44
  wedding
• 19:45
  through
• 19:45
  their
• 19:45
  business,
• 19:46
  and
• 19:46
  then
• 19:46
  they
• 19:47
  wound
• 19:47
  up
• 19:47
  their
• 19:47
  business
• 19:48
  within
• 19:48
  a
• 19:48
  few
• 19:48
  days
• 19:49
  of
• 19:49
  having
• 19:49
  the
• 19:49
  wedding.
• 19:50
  So
• 19:50
  we
• 19:51
  lost
• 19:51
  quite
• 19:52
  a
• 19:52
  chunk
• 19:52
  of
• 19:52
  money
• 19:53
  at
• 19:53
  that
• 19:53
  point,
• 19:54
  and
• 19:54
  I
• 19:54
  ended
• 19:54
  up
• 19:55
  selling
• 19:55
  my
• 19:55
  car
• 19:55
  at
• 19:56
  that
• 19:56
  point
• 19:56
  to
• 19:57
  pay
• 19:57
  the
• 19:57
  bills.
• 19:58
  And
• 19:59
  again,
• 19:59
  all
• 19:59
  of
• 19:59
  these
• 19:59
  things
• 20:00
  teach
• 20:00
  you
• 20:00
  lessons.
• 20:01
  So
• 20:01
  when
• 20:01
  we
• 20:02
  were
• 20:02
  planning,
• 20:02
  I
• 20:02
  seem
• 20:03
  to
• 20:03
  think
• 20:03
  we
• 20:03
  used
• 20:03
  to
• 20:04
  take.
• 20:05
  We
• 20:05
  used
• 20:05
  to
• 20:05
  have
• 20:05
  payments
• 20:06
  in
• 20:06
  instalments.
• 20:07
  We
• 20:07
  had
• 20:07
  80%
• 20:08
  of
• 20:08
  the
• 20:08
  payment
• 20:08
  up
• 20:08
  front,
• 20:09
  20%
• 20:09
  of
• 20:09
  the
• 20:09
  payments
• 20:10
  left
• 20:10
  until
• 20:10
  afterwards.
• 20:12
  Now
• 20:12
  that
• 20:13
  we're
• 20:13
  styling,
• 20:14
  and
• 20:14
  in
• 20:15
  fact,
• 20:15
  in
• 20:15
  all
• 20:15
  of
• 20:15
  the
• 20:15
  different
• 20:15
  types
• 20:16
  of
• 20:16
  business
• 20:16
  we
• 20:16
  do,
• 20:17
  we
• 20:17
  do
• 20:17
  still
• 20:17
  do
• 20:17
  a
• 20:17
  little
• 20:17
  bit
• 20:17
  of
• 20:18
  planning.
• 20:18
  We
• 20:19
  don't
• 20:19
  give
• 20:19
  credit,
• 20:20
  we
• 20:20
  don't
• 20:20
  need
• 20:20
  to
• 20:21
  give
• 20:21
  credit.
• 20:22
  And
• 20:22
  we're
• 20:22
  very
• 20:22
  lucky
• 20:23
  in
• 20:23
  that
• 20:23
  respect.
• 20:23
  I
• 20:24
  think
• 20:24
  that
• 20:24
  we
• 20:24
  have
• 20:25
  built
• 20:25
  a
• 20:25
  business
• 20:25
  that
• 20:26
  means
• 20:26
  that
• 20:26
  we
• 20:27
  don't
• 20:27
  need
• 20:27
  to
• 20:27
  give
• 20:27
  credit.
• 20:27
  But
• 20:28
  certainly
• 20:28
  things
• 20:28
  like
• 20:28
  bad
• 20:29
  debts
• 20:29
  is
• 20:30
  something
• 20:30
  which.
• 20:30
  I
• 20:30
  know
• 20:31
  lots
• 20:31
  of
• 20:31
  businesses
• 20:32
  suffer
• 20:32
  from
• 20:32
  that.
• 20:33
  And
• 20:35
  it's
• 20:35
  something
• 20:35
  which,
• 20:36
  if
• 20:36
  you
• 20:36
  can
• 20:36
  get
• 20:36
  around
• 20:37
  having
• 20:37
  a
• 20:37
  payment
• 20:38
  plan
• 20:38
  or
• 20:39
  having
• 20:39
  scheduled
• 20:40
  payments
• 20:40
  or
• 20:41
  not
• 20:41
  giving
• 20:42
  credit
• 20:42
  at
• 20:42
  all,
• 20:43
  then
• 20:43
  I
• 20:43
  think
• 20:44
  that's
• 20:44
  a
• 20:44
  really
• 20:45
  good
• 20:45
  lesson
• 20:45
  to
• 20:45
  be
• 20:45
  learned.
• 20:46
  And
• 20:46
  then,
• 20:46
  of
• 20:46
  course,
• 20:46
  we
• 20:47
  have
• 20:47
  things
• 20:47
  like
• 20:47
  health,
• 20:48
  we
• 20:48
  have
• 20:49
  life
• 20:49
  events,
• 20:50
  other
• 20:50
  bits
• 20:50
  and
• 20:51
  pieces
• 20:51
  which
• 20:51
  affect
• 20:52
  us.
• 20:52
  We've
• 20:53
  had
• 20:53
  the
• 20:53
  usual
• 20:54
  sort
• 20:54
  of
• 20:54
  history
• 20:54
  of
• 20:55
  health
• 20:55
  events.
• 20:56
  We've
• 20:56
  had
• 20:57
  broken
• 20:58
  legs,
• 20:58
  and
• 20:58
  I
• 20:59
  had
• 20:59
  a
• 20:59
  workplace
• 20:59
  accident
• 21:00
  with
• 21:00
  my
• 21:00
  thumb
• 21:01
  where
• 21:01
  I
• 21:01
  wasn't
• 21:01
  able
• 21:01
  to
• 21:02
  drive
• 21:02
  for
• 21:02
  a
• 21:03
  little
• 21:03
  bit
• 21:03
  of
• 21:03
  time.
• 21:03
  And
• 21:04
  when
• 21:04
  you're
• 21:04
  styling,
• 21:05
  one
• 21:05
  of
• 21:05
  the
• 21:05
  big
• 21:05
  parts
• 21:06
  of
• 21:06
  your
• 21:06
  business
• 21:06
  really
• 21:07
  is
• 21:07
  being
• 21:07
  a
• 21:07
  delivery
• 21:08
  driver
• 21:08
  in
• 21:08
  many
• 21:08
  ways.
• 21:08
  You
• 21:09
  know,
• 21:09
  you're
• 21:09
  going
• 21:09
  out
• 21:09
  to
• 21:09
  different
• 21:10
  events,
• 21:10
  you've
• 21:10
  got
• 21:10
  to
• 21:11
  be
• 21:11
  able
• 21:11
  to
• 21:11
  get
• 21:12
  here,
• 21:12
  there
• 21:12
  and
• 21:12
  everywhere.
• 21:13
  And
• 21:13
  so
• 21:13
  that
• 21:14
  sort
• 21:14
  of
• 21:14
  thing
• 21:14
  was
• 21:14
  a
• 21:14
  challenge.
• 21:15
  And
• 21:16
  then
• 21:16
  about
• 21:16
  12
• 21:16
  years
• 21:17
  ago,
• 21:17
  I
• 21:17
  had
• 21:18
  breast
• 21:18
  cancer.
• 21:18
  And
• 21:19
  the
• 21:19
  funny
• 21:19
  thing
• 21:20
  was,
• 21:20
  was
• 21:20
  that
• 21:21
  two
• 21:21
  weeks
• 21:21
  after
• 21:21
  I
• 21:22
  was
• 21:22
  diagnosed
• 21:22
  with
• 21:22
  breast
• 21:23
  cancer,
• 21:23
  I
• 21:23
  fractured
• 21:24
  my
• 21:24
  heel.
• 21:25
  So
• 21:25
  I
• 21:25
  actually
• 21:25
  cracked
• 21:25
  my
• 21:26
  heel
• 21:26
  bone.
• 21:26
  So
• 21:27
  I
• 21:27
  was
• 21:27
  going
• 21:27
  through
• 21:28
  cancer
• 21:28
  treatment
• 21:29
  with
• 21:29
  my
• 21:29
  leg
• 21:29
  implants.
• 21:31
  Wow.
• 21:31
  So
• 21:31
  it
• 21:31
  was
• 21:32
  a
• 21:32
  bit
• 21:32
  of
• 21:32
  a
• 21:32
  double
• 21:32
  whammy.
• 21:33
  So
• 21:33
  again,
• 21:33
  I
• 21:34
  couldn't
• 21:34
  drive
• 21:34
  at
• 21:35
  the
• 21:35
  time.
• 21:35
  I
• 21:36
  was
• 21:36
  going
• 21:36
  to
• 21:36
  radiotherapy.
• 21:38
  I
• 21:38
  can't
• 21:38
  remember
• 21:38
  even
• 21:39
  now
• 21:39
  how
• 21:39
  frequently
• 21:40
  I
• 21:40
  was.
• 21:40
  I
• 21:40
  think.
• 21:40
  I
• 21:40
  seem
• 21:40
  to
• 21:41
  think
• 21:41
  it
• 21:41
  was
• 21:41
  every
• 21:41
  day
• 21:41
  or
• 21:42
  every
• 21:42
  other
• 21:42
  day,
• 21:42
  something
• 21:43
  like
• 21:43
  that.
• 21:44
  So
• 21:45
  having
• 21:46
  built
• 21:46
  up
• 21:46
  a
• 21:46
  business
• 21:47
  where
• 21:47
  we
• 21:47
  had,
• 21:48
  well,
• 21:48
  firstly,
• 21:49
  a
• 21:49
  financial
• 21:49
  buffer,
• 21:50
  because
• 21:50
  I
• 21:50
  think
• 21:51
  that
• 21:51
  is
• 21:51
  very
• 21:52
  important,
• 21:52
  and
• 21:52
  again,
• 21:53
  that
• 21:53
  goes
• 21:53
  back
• 21:53
  to
• 21:53
  my
• 21:53
  accounting
• 21:54
  days,
• 21:54
  is
• 21:54
  making
• 21:55
  sure
• 21:55
  that
• 21:55
  we
• 21:55
  always
• 21:56
  keep
• 21:56
  a
• 21:56
  financial
• 21:56
  buffer
• 21:57
  there,
• 21:57
  if
• 21:57
  we're
• 21:57
  possibly
• 21:58
  able
• 21:58
  to.
• 21:59
  But
• 21:59
  also
• 21:59
  having
• 22:00
  built
• 22:00
  up
• 22:01
  contacts
• 22:01
  and
• 22:02
  having
• 22:02
  a
• 22:03
  support
• 22:03
  network,
• 22:03
  whether
• 22:04
  it's
• 22:04
  a
• 22:04
  support
• 22:05
  network
• 22:05
  through
• 22:05
  family
• 22:05
  and
• 22:06
  friends
• 22:06
  or
• 22:06
  whether
• 22:07
  it's
• 22:07
  through
• 22:07
  other
• 22:07
  contacts
• 22:08
  in
• 22:08
  the
• 22:08
  industry.
• 22:09
  In
• 22:09
  my
• 22:09
  case,
• 22:10
  we've
• 22:10
  employed
• 22:11
  so
• 22:11
  many
• 22:11
  people
• 22:12
  over
• 22:12
  the
• 22:12
  years.
• 22:13
  They're
• 22:14
  my
• 22:14
  family.
• 22:14
  And
• 22:15
  so
• 22:15
  we
• 22:16
  always,
• 22:16
  if
• 22:17
  we
• 22:17
  ever
• 22:17
  needed
• 22:18
  anyone
• 22:19
  in
• 22:19
  an
• 22:19
  emergency,
• 22:20
  we
• 22:20
  know
• 22:20
  that
• 22:21
  we've
• 22:21
  got
• 22:21
  this
• 22:21
  whole
• 22:21
  group
• 22:22
  of
• 22:22
  people
• 22:23
  that
• 22:23
  know
• 22:23
  how
• 22:23
  we
• 22:24
  work.
• 22:24
  They
• 22:24
  understand
• 22:25
  the
• 22:25
  wedding
• 22:26
  industry,
• 22:26
  they
• 22:26
  understand
• 22:27
  how
• 22:27
  important
• 22:28
  it
• 22:28
  is
• 22:28
  that
• 22:29
  everything
• 22:29
  is
• 22:29
  right
• 22:29
  first
• 22:30
  time,
• 22:30
  that
• 22:31
  these
• 22:31
  are
• 22:31
  timed
• 22:31
  events,
• 22:32
  that
• 22:33
  there's
• 22:33
  only
• 22:33
  one
• 22:33
  shot
• 22:34
  at
• 22:34
  it
• 22:34
  and
• 22:35
  we
• 22:35
  can't
• 22:35
  just
• 22:36
  not
• 22:36
  turn
• 22:36
  up.
• 22:36
  We
• 22:37
  can't
• 22:37
  just
• 22:37
  postpone
• 22:37
  the
• 22:37
  event
• 22:38
  because
• 22:38
  we're
• 22:38
  ill.
• 22:39
  So
• 22:39
  having
• 22:40
  that
• 22:40
  support
• 22:40
  network
• 22:41
  of
• 22:41
  people
• 22:42
  who
• 22:42
  understand
• 22:43
  us
• 22:43
  and
• 22:43
  understand
• 22:44
  the
• 22:44
  industry
• 22:45
  and
• 22:45
  understand
• 22:45
  our
• 22:46
  business,
• 22:46
  I
• 22:46
  think
• 22:46
  is
• 22:47
  really,
• 22:47
  really
• 22:47
  important.
• 22:48
  And
• 22:48
  that
• 22:48
  certainly
• 22:49
  helped
• 22:49
  us
• 22:49
  get
• 22:49
  over
• 22:49
  some
• 22:50
  of
• 22:50
  challenges.
• 22:51
  It's
• 22:51
  so
• 22:52
  important
• 22:52
  to
• 22:52
  have
• 22:52
  a
• 22:52
  community.
• 22:52
  And
• 22:53
  I
• 22:53
  think
• 22:53
  sometimes
• 22:53
  we
• 22:53
  don't
• 22:54
  realize
• 22:54
  that,
• 22:54
  especially
• 22:54
  when
• 22:55
  people
• 22:55
  are
• 22:55
  starting
• 22:55
  out
• 22:56
  and
• 22:56
  they
• 22:56
  think
• 22:56
  they've
• 22:56
  got
• 22:56
  to
• 22:56
  be
• 22:56
  very
• 22:57
  insular.
• 22:57
  They
• 22:57
  don't
• 22:57
  want
• 22:57
  anyone
• 22:58
  to
• 22:58
  copy
• 22:58
  their
• 22:58
  ideas,
• 22:59
  they
• 22:59
  don't
• 22:59
  want
• 22:59
  to
• 22:59
  share
• 22:59
  their
• 23:00
  stories.
• 23:00
  They
• 23:00
  don't
• 23:00
  want
• 23:01
  to
• 23:01
  tell
• 23:01
  people
• 23:01
  how
• 23:01
  things
• 23:02
  work.
• 23:02
  But
• 23:02
  actually,
• 23:02
  I
• 23:03
  think
• 23:03
  it's
• 23:03
  almost
• 23:03
  impossible
• 23:04
  to
• 23:04
  go
• 23:05
  through
• 23:05
  business
• 23:05
  without
• 23:05
  a
• 23:05
  challenge,
• 23:06
  especially
• 23:06
  as
• 23:06
  an
• 23:07
  entrepreneur.
• 23:07
  And
• 23:08
  it's
• 23:08
  so
• 23:08
  important
• 23:09
  to
• 23:09
  have
• 23:09
  those
• 23:09
  people
• 23:09
  around
• 23:10
  us
• 23:10
  who
• 23:10
  understand
• 23:10
  and
• 23:11
  like
• 23:11
  you
• 23:11
  said,
• 23:11
  if
• 23:12
  possible,
• 23:12
  some
• 23:12
  kind
• 23:12
  of
• 23:13
  financial
• 23:13
  buffer
• 23:13
  in
• 23:14
  place.
• 23:14
  I
• 23:14
  think
• 23:14
  a
• 23:15
  lot
• 23:15
  of
• 23:15
  people
• 23:15
  learned
• 23:15
  that
• 23:15
  lesson
• 23:16
  in
• 23:16
  recent
• 23:16
  history
• 23:17
  when
• 23:17
  in
• 23:18
  2020,
• 23:18
  weddings
• 23:19
  disappeared
• 23:19
  overnight.
• 23:20
  And
• 23:20
  I
• 23:20
  know
• 23:20
  that
• 23:21
  that
• 23:21
  was
• 23:21
  a
• 23:21
  big
• 23:21
  life
• 23:21
  event
• 23:22
  and
• 23:22
  it
• 23:22
  affected
• 23:22
  all
• 23:22
  of
• 23:22
  us
• 23:23
  at
• 23:23
  the
• 23:23
  same
• 23:23
  time,
• 23:23
  but
• 23:23
  actually,
• 23:24
  any
• 23:24
  of
• 23:24
  us
• 23:24
  could
• 23:24
  fall
• 23:24
  over
• 23:25
  and
• 23:25
  break
• 23:25
  our
• 23:25
  leg
• 23:26
  tomorrow.
• 23:26
  And
• 23:26
  it
• 23:27
  essentially
• 23:27
  could
• 23:27
  have
• 23:27
  a
• 23:28
  very
• 23:28
  similar
• 23:28
  impact
• 23:29
  in
• 23:29
  that
• 23:29
  you
• 23:29
  suddenly
• 23:29
  can't
• 23:30
  do
• 23:30
  anything
• 23:30
  and
• 23:30
  you
• 23:30
  need
• 23:31
  that
• 23:31
  help.
• 23:31
  So
• 23:32
  I
• 23:32
  think
• 23:32
  absolutely.
• 23:33
  So
• 23:33
  important
• 23:33
  to
• 23:34
  have
• 23:34
  a
• 23:34
  community
• 23:34
  around
• 23:34
  you.
• 23:35
  And
• 23:35
  also
• 23:35
  I
• 23:35
  think
• 23:35
  it's
• 23:35
  important
• 23:36
  to
• 23:36
  be
• 23:36
  willing
• 23:37
  to
• 23:37
  be
• 23:37
  vulnerable
• 23:37
  in
• 23:37
  those
• 23:38
  situations
• 23:38
  because
• 23:38
  sometimes
• 23:39
  pride
• 23:39
  can
• 23:39
  get
• 23:39
  the
• 23:40
  better
• 23:40
  of
• 23:40
  us.
• 23:40
  I
• 23:40
  don't
• 23:40
  know
• 23:41
  if
• 23:41
  that's
• 23:41
  the
• 23:41
  same
• 23:41
  with
• 23:41
  you.
• 23:42
  And
• 23:42
  we
• 23:42
  think,
• 23:42
  oh,
• 23:42
  we've
• 23:43
  got
• 23:43
  to
• 23:43
  do
• 23:43
  it
• 23:43
  all
• 23:43
  ourselves
• 23:43
  and
• 23:44
  we
• 23:44
  can't
• 23:44
  let
• 23:44
  our
• 23:44
  guard
• 23:44
  down
• 23:45
  and
• 23:45
  we
• 23:45
  don't
• 23:45
  want
• 23:45
  to
• 23:45
  let
• 23:45
  people
• 23:46
  know
• 23:46
  that
• 23:46
  we're
• 23:46
  struggling.
• 23:47
  But
• 23:47
  actually
• 23:47
  when
• 23:47
  we're
• 23:48
  a
• 23:48
  little
• 23:48
  bit
• 23:48
  vulnerable
• 23:48
  and
• 23:49
  say,
• 23:49
  actually
• 23:49
  we
• 23:50
  need
• 23:50
  a
• 23:50
  little
• 23:50
  bit
• 23:50
  help
• 23:50
  here,
• 23:51
  people
• 23:51
  will
• 23:51
  step
• 23:51
  up.
• 23:52
  Yeah,
• 23:52
  absolutely.
• 23:53
  Absolutely.
• 23:54
  And
• 23:54
  again,
• 23:54
  I
• 23:54
  mean,
• 23:54
  as
• 23:55
  you
• 23:55
  said,
• 23:55
  Covid
• 23:55
  was
• 23:55
  a
• 23:55
  really
• 23:56
  good
• 23:56
  example
• 23:56
  of
• 23:56
  that
• 23:57
  as
• 23:57
  well.
• 23:57
  Now,
• 23:58
  you
• 23:58
  said
• 23:58
  right
• 23:59
  towards
• 23:59
  the
• 23:59
  beginning
• 23:59
  of
• 23:59
  the
• 24:00
  interview
• 24:00
  that
• 24:00
  Doug
• 24:01
  came
• 24:01
  into
• 24:01
  your
• 24:01
  business.
• 24:02
  And
• 24:02
  so
• 24:03
  for
• 24:03
  a
• 24:03
  number
• 24:04
  of
• 24:04
  years
• 24:04
  you
• 24:04
  have
• 24:04
  worked
• 24:05
  alongside
• 24:06
  your
• 24:07
  partner
• 24:07
  in
• 24:07
  the
• 24:07
  business.
• 24:08
  And
• 24:08
  I
• 24:09
  don't
• 24:09
  think
• 24:09
  I
• 24:09
  could
• 24:09
  do
• 24:09
  that.
• 24:10
  I'm
• 24:10
  going
• 24:10
  to
• 24:10
  be
• 24:10
  totally
• 24:10
  honest.
• 24:11
  I
• 24:11
  don't
• 24:11
  think
• 24:12
  me
• 24:12
  and
• 24:12
  my
• 24:12
  husband
• 24:12
  could
• 24:13
  work
• 24:13
  together
• 24:13
  at
• 24:14
  all.
• 24:14
  Although
• 24:14
  he
• 24:15
  does
• 24:15
  help
• 24:15
  me
• 24:15
  in
• 24:15
  the
• 24:15
  background
• 24:16
  sometimes.
• 24:16
  We
• 24:16
  are
• 24:16
  quite
• 24:17
  different
• 24:17
  personality
• 24:18
  wise.
• 24:18
  So
• 24:18
  he's
• 24:18
  the
• 24:18
  sensible
• 24:19
  one
• 24:19
  and
• 24:19
  he
• 24:19
  brings
• 24:19
  me
• 24:20
  back
• 24:20
  down
• 24:20
  to
• 24:20
  earth.
• 24:21
  So
• 24:21
  how
• 24:21
  have
• 24:21
  you
• 24:22
  found
• 24:22
  working
• 24:23
  and
• 24:23
  being
• 24:24
  in
• 24:24
  a
• 24:24
  relationship
• 24:24
  at
• 24:25
  the
• 24:25
  same
• 24:25
  time?
• 24:25
  And
• 24:26
  I'm
• 24:26
  guessing
• 24:26
  things
• 24:26
  are
• 24:27
  still
• 24:27
  rosy?
• 24:27
  Well,
• 24:28
  We've
• 24:28
  got
• 24:28
  our
• 24:28
  30th
• 24:28
  wedding
• 24:29
  anniversary
• 24:29
  coming
• 24:29
  up
• 24:30
  this
• 24:30
  June,
• 24:31
  so
• 24:32
  we're
• 24:32
  obviously,
• 24:32
  we're
• 24:32
  obviously
• 24:33
  doing
• 24:33
  something
• 24:33
  right.
• 24:34
  But
• 24:34
  yeah,
• 24:35
  we've
• 24:35
  worked
• 24:35
  together
• 24:36
  again.
• 24:36
  Doug
• 24:36
  was
• 24:37
  in
• 24:37
  the
• 24:37
  background
• 24:37
  for
• 24:37
  the
• 24:37
  first
• 24:38
  five
• 24:38
  years
• 24:38
  and
• 24:38
  then
• 24:38
  we've
• 24:39
  worked
• 24:39
  together
• 24:39
  for
• 24:40
  25
• 24:40
  years
• 24:41
  and
• 24:41
  we
• 24:42
  are
• 24:42
  polar
• 24:42
  opposites.
• 24:43
  We've
• 24:43
  got
• 24:43
  completely
• 24:44
  different
• 24:44
  skill
• 24:44
  sets.
• 24:45
  Doug,
• 24:46
  he
• 24:46
  trained
• 24:46
  as
• 24:47
  a
• 24:47
  designer
• 24:47
  and
• 24:47
  an
• 24:47
  engineer
• 24:48
  and
• 24:48
  also
• 24:48
  as
• 24:49
  a
• 24:49
  teacher.
• 24:49
  So
• 24:50
  he's
• 24:50
  got
• 24:50
  a
• 24:50
  very
• 24:50
  different
• 24:50
  skill
• 24:51
  set
• 24:51
  to
• 24:51
  mine.
• 24:52
  And
• 24:52
  the
• 24:52
  way
• 24:52
  it
• 24:52
  works
• 24:52
  for
• 24:53
  us
• 24:53
  is
• 24:53
  that
• 24:54
  we
• 24:54
  don't,
• 24:54
  we
• 24:54
  don't
• 24:55
  go
• 24:55
  into
• 24:55
  each
• 24:55
  other's
• 24:56
  territory.
• 24:56
  So
• 24:57
  we
• 24:57
  have
• 24:57
  very
• 24:57
  different.
• 24:58
  We
• 24:59
  deal
• 24:59
  with
• 24:59
  very
• 24:59
  different
• 24:59
  sides
• 25:00
  of
• 25:00
  the
• 25:00
  business
• 25:00
  and
• 25:01
  woe
• 25:01
  betide
• 25:02
  either
• 25:02
  of
• 25:02
  us
• 25:02
  if
• 25:03
  we
• 25:03
  tread
• 25:03
  on
• 25:04
  each
• 25:04
  other's
• 25:04
  toes.
• 25:05
  So
• 25:05
  I
• 25:05
  don't
• 25:05
  get
• 25:06
  involved
• 25:06
  in
• 25:06
  any
• 25:06
  of
• 25:06
  the
• 25:06
  engineering
• 25:07
  and
• 25:07
  mechanical
• 25:08
  and
• 25:08
  design
• 25:09
  side
• 25:09
  of
• 25:09
  things,
• 25:09
  which
• 25:10
  is
• 25:10
  Doug's
• 25:10
  specialty.
• 25:11
  And
• 25:11
  he
• 25:11
  doesn't
• 25:12
  get
• 25:12
  involved
• 25:12
  in
• 25:13
  any
• 25:13
  of
• 25:13
  the
• 25:13
  organizational
• 25:14
  sides,
• 25:15
  the
• 25:15
  logistics
• 25:16
  or
• 25:16
  the
• 25:16
  finances.
• 25:17
  That's.
• 25:17
  That's
• 25:18
  my
• 25:18
  baby.
• 25:18
  So
• 25:18
  that
• 25:19
  works
• 25:19
  very,
• 25:19
  very
• 25:20
  well.
• 25:20
  You
• 25:20
  found
• 25:21
  a
• 25:21
  way
• 25:21
  to
• 25:21
  make
• 25:21
  it
• 25:22
  work
• 25:22
  in
• 25:22
  harmony
• 25:23
  together.
• 25:23
  I
• 25:23
  think
• 25:23
  that
• 25:24
  can
• 25:24
  be
• 25:24
  the
• 25:24
  same
• 25:24
  whether
• 25:24
  you
• 25:24
  work
• 25:25
  with
• 25:25
  a
• 25:25
  partner,
• 25:26
  as
• 25:26
  in
• 25:26
  a
• 25:26
  romantic
• 25:27
  partner
• 25:27
  or
• 25:27
  a
• 25:27
  family
• 25:28
  member
• 25:28
  or
• 25:28
  even
• 25:29
  a
• 25:29
  friend.
• 25:29
  I
• 25:29
  think
• 25:29
  it
• 25:29
  is
• 25:29
  Important
• 25:30
  to
• 25:30
  get
• 25:30
  those
• 25:30
  boundaries,
• 25:31
  because
• 25:31
  when
• 25:31
  I
• 25:31
  see
• 25:31
  it
• 25:31
  going
• 25:32
  wrong
• 25:32
  is
• 25:32
  when
• 25:32
  those
• 25:33
  responsibilities
• 25:33
  are
• 25:34
  either
• 25:34
  uneven
• 25:35
  or
• 25:35
  everyone's
• 25:35
  trying
• 25:36
  to
• 25:36
  do
• 25:36
  the
• 25:36
  same
• 25:36
  thing.
• 25:36
  Because
• 25:37
  you
• 25:37
  can
• 25:37
  see.
• 25:37
  See
• 25:37
  the
• 25:38
  resentment
• 25:38
  building
• 25:39
  between
• 25:39
  people
• 25:39
  where
• 25:39
  they.
• 25:40
  One
• 25:40
  feels,
• 25:40
  I'm
• 25:41
  doing
• 25:41
  more
• 25:41
  than
• 25:41
  you
• 25:41
  or
• 25:42
  you're
• 25:42
  not
• 25:42
  doing
• 25:42
  this
• 25:42
  as
• 25:42
  well
• 25:43
  as
• 25:43
  me.
• 25:43
  Have
• 25:43
  you
• 25:43
  had
• 25:43
  any
• 25:44
  of
• 25:44
  those
• 25:44
  moments
• 25:44
  over
• 25:44
  the
• 25:45
  years,
• 25:45
  or
• 25:45
  is
• 25:45
  it
• 25:45
  pretty
• 25:46
  much
• 25:46
  been
• 25:46
  okay
• 25:46
  because
• 25:47
  you
• 25:47
  stayed
• 25:47
  in
• 25:47
  your
• 25:47
  own
• 25:47
  lane?
• 25:48
  It's
• 25:48
  been
• 25:48
  okay.
• 25:49
  I
• 25:49
  think
• 25:49
  that
• 25:49
  there's
• 25:50
  also
• 25:50
  benefits
• 25:51
  as
• 25:51
  well.
• 25:51
  There's
• 25:51
  so
• 25:52
  many
• 25:52
  benefits
• 25:52
  to
• 25:52
  having
• 25:53
  a
• 25:53
  business
• 25:53
  partner,
• 25:54
  whether
• 25:54
  it
• 25:54
  is,
• 25:54
  as
• 25:54
  you
• 25:55
  say,
• 25:55
  whether
• 25:55
  it
• 25:55
  is
• 25:55
  a
• 25:56
  husband
• 25:56
  or
• 25:56
  a.
• 25:56
  Or
• 25:57
  a
• 25:57
  wife
• 25:57
  or
• 25:57
  whether
• 25:57
  it
• 25:58
  is
• 26:00
  a
• 26:00
  colleague
• 26:00
  in
• 26:01
  the
• 26:01
  industry.
• 26:02
  I
• 26:02
  think
• 26:02
  one
• 26:02
  of
• 26:03
  the
• 26:03
  things
• 26:03
  which
• 26:03
  I'm
• 26:04
  really
• 26:04
  passionate
• 26:04
  about
• 26:05
  is
• 26:06
  processes
• 26:06
  and
• 26:06
  controls.
• 26:07
  And
• 26:07
  again,
• 26:07
  that
• 26:07
  comes
• 26:07
  back
• 26:08
  from
• 26:08
  my
• 26:08
  accounting
• 26:08
  background
• 26:09
  and
• 26:09
  the
• 26:09
  work
• 26:09
  that
• 26:09
  I
• 26:09
  was
• 26:10
  doing
• 26:10
  before
• 26:10
  I
• 26:10
  started
• 26:11
  doing
• 26:11
  this.
• 26:11
  But
• 26:11
  I
• 26:11
  think,
• 26:12
  particularly
• 26:12
  in
• 26:12
  the
• 26:12
  wedding
• 26:13
  industry,
• 26:13
  where,
• 26:14
  as
• 26:14
  I
• 26:14
  said
• 26:15
  before,
• 26:15
  these
• 26:16
  events
• 26:16
  have
• 26:16
  to
• 26:16
  be
• 26:16
  right.
• 26:17
  It's
• 26:17
  about
• 26:17
  having
• 26:18
  the
• 26:18
  procedures
• 26:18
  and
• 26:19
  the
• 26:19
  controls
• 26:19
  and
• 26:19
  the
• 26:19
  checks
• 26:20
  to
• 26:20
  make
• 26:20
  sure
• 26:20
  that
• 26:20
  we
• 26:20
  don't
• 26:21
  make
• 26:21
  mistakes.
• 26:21
  And
• 26:22
  having
• 26:22
  a
• 26:22
  second
• 26:23
  person,
• 26:23
  having
• 26:23
  a
• 26:24
  business
• 26:24
  partner,
• 26:25
  even
• 26:25
  just
• 26:25
  having
• 26:25
  a
• 26:25
  team
• 26:26
  member
• 26:26
  and
• 26:26
  being
• 26:26
  able
• 26:27
  to
• 26:27
  use
• 26:27
  those
• 26:27
  persons
• 26:28
  for
• 26:28
  those.
• 26:28
  For
• 26:29
  those
• 26:29
  checks
• 26:29
  and
• 26:29
  balances
• 26:30
  really
• 26:30
  has
• 26:31
  really
• 26:31
  helped
• 26:31
  us
• 26:32
  tremendously.
• 26:33
  So
• 26:33
  even
• 26:33
  though
• 26:34
  we
• 26:34
  have
• 26:34
  our
• 26:34
  own.
• 26:35
  Our
• 26:35
  own
• 26:35
  roles.
• 26:36
  Doug,
• 26:36
  for
• 26:36
  example,
• 26:37
  does
• 26:37
  all
• 26:37
  the
• 26:37
  sales
• 26:37
  now.
• 26:38
  So
• 26:38
  for
• 26:39
  years,
• 26:39
  because
• 26:39
  he
• 26:39
  was
• 26:40
  trained
• 26:40
  as
• 26:40
  a
• 26:40
  salesman
• 26:40
  for
• 26:41
  many
• 26:41
  years,
• 26:41
  that's
• 26:41
  what
• 26:42
  he
• 26:42
  did.
• 26:42
  So
• 26:42
  he
• 26:42
  has
• 26:42
  the
• 26:43
  calls
• 26:43
  with
• 26:43
  the
• 26:43
  clients
• 26:43
  and
• 26:44
  sales.
• 26:44
  He
• 26:44
  then
• 26:45
  writes
• 26:45
  the
• 26:45
  proposals,
• 26:46
  and
• 26:46
  I
• 26:46
  then
• 26:46
  check
• 26:46
  the
• 26:47
  proposal
• 26:47
  before
• 26:47
  it
• 26:47
  goes
• 26:48
  out.
• 26:48
  If
• 26:48
  we're
• 26:48
  doing
• 26:49
  an
• 26:49
  event,
• 26:49
  we
• 26:49
  have
• 26:50
  our.
• 26:50
  I
• 26:50
  do
• 26:50
  the
• 26:50
  takes
• 26:51
  list.
• 26:51
  So
• 26:51
  I
• 26:51
  list
• 26:52
  down
• 26:52
  what
• 26:52
  needs
• 26:52
  to
• 26:52
  go
• 26:52
  for
• 26:53
  the
• 26:53
  event.
• 26:53
  He
• 26:53
  checks
• 26:54
  it.
• 26:54
  One
• 26:54
  of
• 26:54
  us
• 26:54
  loads
• 26:55
  of
• 26:55
  hand,
• 26:55
  the
• 26:55
  other
• 26:55
  one
• 26:55
  checks
• 26:56
  it.
• 26:56
  When
• 26:56
  we
• 26:56
  do
• 26:57
  an
• 26:57
  event,
• 26:57
  whoever's
• 26:58
  there,
• 26:58
  whether
• 26:58
  it's
• 26:59
  one
• 26:59
  of
• 26:59
  us
• 26:59
  with
• 26:59
  a
• 27:00
  team
• 27:00
  member
• 27:01
  or
• 27:01
  whoever's
• 27:01
  there,
• 27:02
  we
• 27:02
  do
• 27:02
  the
• 27:02
  event.
• 27:03
  We
• 27:03
  then
• 27:03
  go
• 27:03
  back
• 27:03
  to
• 27:03
  the
• 27:03
  contract.
• 27:04
  We
• 27:04
  tick
• 27:04
  over,
• 27:04
  putting
• 27:05
  off.
• 27:05
  Yes,
• 27:05
  we've
• 27:05
  done
• 27:05
  it.
• 27:06
  Take
• 27:06
  photos
• 27:06
  to
• 27:07
  prove
• 27:07
  it.
• 27:07
  It's
• 27:07
  all
• 27:08
  of
• 27:08
  those
• 27:08
  things.
• 27:08
  And
• 27:08
  certainly
• 27:09
  having
• 27:09
  someone
• 27:10
  else
• 27:10
  in
• 27:10
  the
• 27:10
  business
• 27:11
  who
• 27:11
  can.
• 27:11
  Who
• 27:11
  can
• 27:12
  help
• 27:12
  you
• 27:12
  provide
• 27:13
  those
• 27:13
  checks
• 27:13
  and
• 27:14
  balances.
• 27:15
  At
• 27:15
  the
• 27:15
  beginning,
• 27:16
  I
• 27:16
  was
• 27:16
  doing
• 27:16
  that
• 27:16
  on
• 27:16
  my
• 27:17
  own,
• 27:17
  and
• 27:17
  it's
• 27:17
  much
• 27:18
  more
• 27:18
  difficult.
• 27:18
  So
• 27:19
  there's
• 27:19
  definitely
• 27:19
  benefits
• 27:20
  there
• 27:20
  to
• 27:20
  having
• 27:20
  a.
• 27:21
  To
• 27:21
  having
• 27:21
  a
• 27:21
  partner.
• 27:22
  And
• 27:22
  so
• 27:22
  it
• 27:22
  can
• 27:22
  work
• 27:23
  very,
• 27:23
  very
• 27:23
  well.
• 27:24
  Absolutely.
• 27:24
  I'm
• 27:24
  sure
• 27:24
  there'll
• 27:25
  be
• 27:25
  people
• 27:25
  listening
• 27:25
  to
• 27:25
  this
• 27:25
  who
• 27:26
  will
• 27:26
  take
• 27:26
  encouragement
• 27:27
  from
• 27:27
  that,
• 27:27
  especially
• 27:28
  if
• 27:28
  they
• 27:28
  are
• 27:28
  in
• 27:29
  their
• 27:29
  business
• 27:29
  with
• 27:30
  a
• 27:30
  romantic
• 27:31
  partner,
• 27:31
  that
• 27:31
  it's
• 27:31
  okay
• 27:32
  and
• 27:32
  you
• 27:32
  can
• 27:33
  make
• 27:33
  it
• 27:33
  to
• 27:33
  a
• 27:33
  30
• 27:34
  year
• 27:34
  anniversary
• 27:35
  and
• 27:35
  still
• 27:36
  be
• 27:36
  happy
• 27:36
  and
• 27:36
  a
• 27:37
  successful
• 27:37
  business
• 27:37
  at
• 27:38
  the
• 27:38
  end
• 27:38
  of
• 27:38
  it.
• 27:38
  Now,
• 27:38
  I
• 27:39
  know
• 27:39
  that
• 27:39
  you,
• 27:39
  between
• 27:39
  you
• 27:40
  have
• 27:40
  built
• 27:40
  an
• 27:40
  incredibly
• 27:41
  successful
• 27:41
  business,
• 27:42
  you've
• 27:42
  done
• 27:42
  some
• 27:42
  amazing
• 27:43
  things,
• 27:43
  but
• 27:43
  in
• 27:43
  recent
• 27:44
  history,
• 27:44
  you've
• 27:44
  decided
• 27:45
  to
• 27:45
  kind
• 27:45
  of
• 27:45
  go
• 27:46
  at
• 27:46
  it
• 27:46
  again
• 27:46
  and
• 27:47
  take
• 27:47
  the
• 27:47
  business
• 27:47
  in
• 27:47
  a
• 27:47
  slightly
• 27:48
  different
• 27:48
  direction
• 27:49
  on
• 27:49
  top
• 27:49
  of
• 27:49
  that,
• 27:50
  by
• 27:50
  starting
• 27:50
  to
• 27:51
  help
• 27:51
  others
• 27:51
  who
• 27:52
  want
• 27:52
  to
• 27:52
  get
• 27:53
  into
• 27:53
  the
• 27:53
  industry
• 27:53
  and
• 27:54
  become
• 27:54
  venue
• 27:55
  stylists
• 27:55
  themselves.
• 27:56
  So
• 27:57
  what
• 27:57
  was
• 27:57
  the
• 27:58
  kind
• 27:58
  of
• 27:58
  catalyst
• 27:59
  that
• 27:59
  made
• 27:59
  you
• 27:59
  think,
• 27:59
  actually,
• 28:00
  I'd
• 28:00
  like
• 28:00
  to
• 28:00
  help
• 28:00
  other
• 28:01
  people
• 28:01
  do
• 28:01
  this
• 28:01
  as
• 28:01
  well?
• 28:02
  I
• 28:02
  think
• 28:02
  there's
• 28:02
  a
• 28:02
  couple
• 28:02
  of
• 28:03
  things
• 28:03
  really.
• 28:03
  And
• 28:03
  again,
• 28:04
  it's,
• 28:04
  it's
• 28:04
  the
• 28:05
  same
• 28:05
  reason
• 28:05
  that
• 28:06
  I
• 28:06
  set
• 28:06
  up
• 28:06
  the
• 28:06
  planning
• 28:07
  business
• 28:07
  to
• 28:08
  start
• 28:08
  with
• 28:08
  and
• 28:08
  same
• 28:09
  reason
• 28:09
  that
• 28:09
  we
• 28:09
  went
• 28:09
  into
• 28:09
  the
• 28:10
  venue
• 28:10
  styling
• 28:10
  business
• 28:11
  is
• 28:11
  because
• 28:11
  I
• 28:11
  identified
• 28:12
  a
• 28:12
  need
• 28:12
  or
• 28:13
  because
• 28:13
  we
• 28:13
  identified
• 28:14
  a
• 28:14
  need.
• 28:14
  So
• 28:15
  there's
• 28:15
  a
• 28:15
  couple
• 28:15
  of
• 28:16
  things,
• 28:16
  really.
• 28:16
  The
• 28:16
  first
• 28:17
  thing
• 28:17
  is
• 28:17
  there
• 28:18
  is
• 28:18
  so
• 28:18
  much
• 28:18
  demand
• 28:19
  out
• 28:19
  there
• 28:19
  for
• 28:19
  venue
• 28:20
  styling.
• 28:20
  So
• 28:21
  we've,
• 28:21
  we're
• 28:21
  very
• 28:22
  comfortable
• 28:22
  with
• 28:22
  where
• 28:23
  our
• 28:23
  business
• 28:23
  is
• 28:23
  at
• 28:23
  the
• 28:24
  moment
• 28:24
  and
• 28:24
  we've
• 28:24
  chosen
• 28:25
  to
• 28:25
  grow
• 28:25
  it
• 28:25
  to
• 28:26
  a
• 28:26
  certain
• 28:26
  size,
• 28:27
  which
• 28:27
  fits
• 28:27
  with
• 28:27
  our
• 28:28
  lifestyle,
• 28:28
  it
• 28:28
  fits
• 28:29
  with
• 28:29
  our
• 28:29
  age,
• 28:30
  it
• 28:30
  fits
• 28:30
  with
• 28:30
  the
• 28:30
  fact
• 28:30
  that
• 28:31
  we
• 28:31
  have
• 28:31
  hobbies
• 28:31
  and
• 28:31
  there's,
• 28:32
  there's
• 28:32
  other
• 28:32
  things
• 28:32
  that
• 28:32
  we
• 28:33
  now
• 28:33
  want
• 28:33
  to
• 28:33
  do
• 28:33
  and
• 28:34
  it
• 28:34
  fits
• 28:34
  with
• 28:35
  what
• 28:35
  our
• 28:35
  financial
• 28:35
  needs
• 28:36
  are.
• 28:36
  And
• 28:37
  so
• 28:37
  consequently,
• 28:38
  we're
• 28:38
  limited
• 28:39
  in
• 28:39
  terms
• 28:39
  of
• 28:40
  the
• 28:40
  number
• 28:40
  of
• 28:40
  inquiries
• 28:41
  we
• 28:41
  can
• 28:41
  deal
• 28:41
  with
• 28:41
  and
• 28:41
  we're
• 28:42
  turning
• 28:42
  enquiries
• 28:42
  away
• 28:43
  every
• 28:43
  single
• 28:43
  day.
• 28:44
  It's
• 28:44
  also
• 28:45
  the
• 28:45
  fact
• 28:45
  that
• 28:45
  some
• 28:45
  of
• 28:46
  them
• 28:46
  might
• 28:46
  be
• 28:46
  in
• 28:46
  the
• 28:46
  wrong
• 28:46
  geographical
• 28:47
  area.
• 28:47
  Some
• 28:48
  of
• 28:48
  them
• 28:48
  may
• 28:48
  not
• 28:48
  have
• 28:48
  the
• 28:48
  budget
• 28:49
  for
• 28:49
  our
• 28:49
  minimum
• 28:49
  spend
• 28:50
  and
• 28:50
  there
• 28:50
  are
• 28:51
  very,
• 28:51
  very
• 28:51
  few
• 28:51
  businesses
• 28:52
  that
• 28:52
  do
• 28:52
  exactly
• 28:53
  what
• 28:53
  we
• 28:53
  do
• 28:54
  and
• 28:54
  we'd
• 28:54
  like
• 28:54
  to
• 28:54
  change
• 28:55
  that.
• 28:55
  And
• 28:55
  then
• 28:55
  the
• 28:56
  second
• 28:56
  reason
• 28:57
  is
• 28:57
  that
• 28:57
  I
• 28:58
  see
• 28:58
  so
• 28:58
  many,
• 28:59
  I
• 28:59
  see
• 28:59
  so
• 28:59
  many
• 29:00
  pictures
• 29:00
  on
• 29:01
  Instagram
• 29:01
  and
• 29:01
  on
• 29:01
  Google
• 29:02
  Images.
• 29:02
  This
• 29:02
  is
• 29:02
  going
• 29:03
  to
• 29:03
  sound
• 29:03
  terrible,
• 29:03
  but
• 29:03
  bear
• 29:04
  with
• 29:04
  me.
• 29:04
  I
• 29:04
  see
• 29:04
  so
• 29:04
  many
• 29:05
  images
• 29:05
  which
• 29:05
  make
• 29:05
  me
• 29:06
  cringe.
• 29:06
  They
• 29:07
  look
• 29:07
  amazing,
• 29:07
  absolutely
• 29:08
  fantastic.
• 29:09
  But
• 29:09
  I
• 29:09
  see
• 29:10
  things
• 29:10
  which
• 29:11
  I
• 29:11
  think
• 29:11
  are
• 29:11
  accidents
• 29:12
  waiting
• 29:12
  to
• 29:12
  happen.
• 29:13
  And
• 29:13
  one
• 29:13
  of
• 29:13
  the
• 29:14
  things,
• 29:14
  because
• 29:14
  we've
• 29:15
  worked
• 29:15
  as
• 29:15
  planners
• 29:16
  and
• 29:16
  we've
• 29:16
  also
• 29:17
  worked
• 29:17
  as
• 29:17
  suppliers
• 29:17
  out
• 29:18
  at
• 29:18
  events,
• 29:18
  we've
• 29:19
  seen
• 29:19
  so
• 29:19
  many
• 29:20
  workplace
• 29:20
  accidents,
• 29:21
  we've
• 29:21
  seen
• 29:22
  things
• 29:22
  which
• 29:22
  have
• 29:23
  gone
• 29:23
  wrong
• 29:23
  or
• 29:24
  which
• 29:24
  could
• 29:24
  have
• 29:25
  gone
• 29:25
  wrong
• 29:25
  because
• 29:25
  they
• 29:25
  haven't
• 29:26
  been
• 29:26
  done
• 29:26
  safely.
• 29:27
  And
• 29:27
  again,
• 29:27
  just
• 29:27
  as
• 29:28
  processes
• 29:28
  and
• 29:28
  controls
• 29:29
  are
• 29:29
  important
• 29:29
  in
• 29:29
  running
• 29:30
  a
• 29:30
  business,
• 29:30
  it's
• 29:31
  also
• 29:31
  really
• 29:31
  important
• 29:32
  to
• 29:32
  make
• 29:33
  sure
• 29:33
  that
• 29:33
  if
• 29:33
  you're
• 29:34
  styling
• 29:34
  something
• 29:34
  and
• 29:35
  you're
• 29:35
  setting
• 29:35
  something
• 29:36
  up,
• 29:36
  that
• 29:36
  it's
• 29:36
  done
• 29:36
  safely.
• 29:37
  And
• 29:37
  so
• 29:38
  that's
• 29:38
  the
• 29:38
  other
• 29:39
  reason
• 29:39
  really
• 29:39
  that
• 29:40
  we
• 29:40
  want
• 29:40
  to
• 29:40
  do
• 29:40
  this,
• 29:41
  we
• 29:41
  want
• 29:41
  to
• 29:42
  educate
• 29:42
  people,
• 29:43
  I
• 29:43
  think,
• 29:43
  in
• 29:43
  the
• 29:44
  industry
• 29:44
  about
• 29:45
  the
• 29:45
  health
• 29:45
  and
• 29:45
  safety
• 29:46
  aspects.
• 29:46
  Because
• 29:47
  when
• 29:47
  I'm
• 29:47
  talking
• 29:48
  to
• 29:48
  people
• 29:48
  about
• 29:48
  setting
• 29:49
  up
• 29:49
  a
• 29:49
  business,
• 29:50
  one
• 29:50
  of
• 29:50
  the
• 29:50
  things
• 29:50
  that
• 29:51
  I
• 29:51
  say
• 29:51
  to
• 29:51
  them
• 29:51
  to
• 29:52
  look
• 29:52
  at
• 29:52
  first
• 29:52
  as
• 29:53
  a
• 29:53
  very,
• 29:53
  very
• 29:53
  first
• 29:54
  thing
• 29:54
  is
• 29:54
  health
• 29:54
  and
• 29:54
  safety
• 29:55
  and
• 29:56
  business
• 29:56
  compliance.
• 29:57
  And
• 29:57
  there
• 29:57
  aren't
• 29:58
  many
• 29:58
  people
• 29:58
  who
• 29:59
  teach
• 29:59
  people
• 29:59
  how
• 30:00
  to
• 30:00
  set
• 30:00
  up
• 30:00
  a
• 30:00
  business
• 30:01
  who
• 30:01
  address
• 30:01
  those
• 30:02
  things
• 30:02
  first.
• 30:02
  But
• 30:03
  to
• 30:03
  me,
• 30:03
  they're
• 30:04
  really,
• 30:04
  really
• 30:04
  important.
• 30:05
  And
• 30:05
  obviously
• 30:06
  you
• 30:06
  want,
• 30:06
  everyone
• 30:06
  wants
• 30:07
  to
• 30:07
  be
• 30:07
  safe
• 30:07
  in
• 30:07
  an
• 30:07
  event
• 30:08
  if
• 30:08
  they're
• 30:08
  having
• 30:08
  a
• 30:08
  wedding.
• 30:09
  And
• 30:09
  in
• 30:09
  fact,
• 30:10
  funnily
• 30:10
  enough,
• 30:10
  when
• 30:10
  I,
• 30:10
  when
• 30:11
  I
• 30:11
  set
• 30:11
  up
• 30:11
  my
• 30:11
  business
• 30:12
  30
• 30:12
  years
• 30:12
  ago,
• 30:12
  one
• 30:13
  of
• 30:13
  my
• 30:13
  little
• 30:13
  strap
• 30:13
  lines
• 30:14
  was
• 30:14
  that
• 30:14
  you
• 30:14
  want
• 30:14
  to
• 30:15
  make
• 30:15
  sure
• 30:15
  your
• 30:15
  wedding's
• 30:16
  remembered
• 30:16
  for
• 30:16
  all
• 30:16
  the
• 30:16
  right
• 30:17
  reasons.
• 30:17
  And
• 30:17
  the
• 30:18
  same
• 30:18
  thing
• 30:18
  applies
• 30:19
  to
• 30:19
  the
• 30:19
  new
• 30:20
  business
• 30:20
  of
• 30:20
  any
• 30:20
  styling
• 30:21
  academy,
• 30:21
  because
• 30:21
  no
• 30:22
  one
• 30:22
  wants
• 30:22
  to
• 30:22
  go
• 30:23
  to
• 30:23
  a
• 30:23
  wedding
• 30:23
  or
• 30:24
  an
• 30:24
  event
• 30:24
  and
• 30:24
  then
• 30:25
  find
• 30:25
  that
• 30:25
  someone
• 30:25
  has
• 30:25
  an
• 30:26
  accident
• 30:26
  or
• 30:26
  something
• 30:27
  collapses
• 30:27
  or,
• 30:28
  you
• 30:28
  know,
• 30:28
  cake
• 30:28
  does
• 30:29
  a
• 30:29
  backflip
• 30:29
  or
• 30:30
  a
• 30:30
  floral
• 30:30
  arch
• 30:31
  falls
• 30:31
  over
• 30:31
  or
• 30:32
  anything
• 30:32
  like
• 30:32
  that
• 30:32
  happens.
• 30:33
  So
• 30:33
  with
• 30:34
  Doug's
• 30:34
  engineering
• 30:35
  and
• 30:35
  mechanics
• 30:36
  background
• 30:37
  and
• 30:37
  with
• 30:38
  our
• 30:38
  experience
• 30:38
  with
• 30:38
  the
• 30:38
  wedding
• 30:39
  industry,
• 30:39
  there
• 30:39
  is
• 30:40
  so
• 30:40
  much
• 30:40
  that
• 30:40
  we
• 30:41
  can
• 30:41
  bring
• 30:41
  to
• 30:42
  the
• 30:42
  table
• 30:42
  to
• 30:43
  try
• 30:43
  to
• 30:44
  help
• 30:44
  people
• 30:44
  to
• 30:44
  elevate
• 30:45
  their
• 30:45
  offerings
• 30:46
  and
• 30:46
  to
• 30:46
  make
• 30:46
  sure
• 30:46
  that
• 30:47
  everything
• 30:47
  that
• 30:47
  they're
• 30:47
  doing
• 30:48
  is,
• 30:48
  doesn't
• 30:48
  just
• 30:48
  look
• 30:49
  amazing,
• 30:49
  but
• 30:49
  it's
• 30:50
  actually
• 30:50
  safe
• 30:50
  as
• 30:50
  well.
• 30:51
  And
• 30:51
  they're
• 30:51
  probably
• 30:52
  immediately
• 30:52
  thinking,
• 30:53
  yikes,
• 30:53
  this
• 30:53
  sounds
• 30:54
  scary
• 30:54
  because
• 30:54
  ultimately
• 30:55
  people
• 30:55
  think,
• 30:56
  oh,
• 30:56
  I
• 30:56
  just
• 30:56
  want
• 30:56
  to
• 30:56
  do
• 30:56
  something
• 30:57
  pretty.
• 30:57
  I
• 30:57
  just
• 30:57
  want
• 30:58
  to
• 30:58
  do,
• 30:58
  you
• 30:58
  know,
• 30:58
  the
• 30:58
  marketing,
• 30:59
  I
• 30:59
  want
• 30:59
  to
• 30:59
  do
• 30:59
  the
• 30:59
  social
• 31:00
  media.
• 31:00
  That's
• 31:00
  the
• 31:00
  easy
• 31:00
  bit.
• 31:01
  The
• 31:01
  compliance
• 31:01
  bit
• 31:02
  doesn't
• 31:02
  sound
• 31:02
  fun.
• 31:02
  The
• 31:02
  health
• 31:03
  and
• 31:03
  safety
• 31:03
  doesn't
• 31:03
  sound
• 31:03
  fun.
• 31:04
  But
• 31:04
  ultimately
• 31:05
  that
• 31:05
  is
• 31:05
  essential
• 31:06
  because
• 31:06
  when
• 31:07
  something
• 31:07
  goes
• 31:07
  wrong,
• 31:07
  it's
• 31:08
  too
• 31:08
  late.
• 31:08
  So
• 31:09
  give
• 31:09
  us
• 31:09
  some
• 31:09
  examples.
• 31:10
  Maybe
• 31:10
  some
• 31:11
  things
• 31:11
  you've
• 31:11
  seen.
• 31:11
  Don't
• 31:11
  give
• 31:11
  us
• 31:12
  any
• 31:12
  business
• 31:12
  names,
• 31:13
  but
• 31:13
  when
• 31:13
  you
• 31:13
  see
• 31:14
  stylists
• 31:14
  making
• 31:14
  mistakes
• 31:15
  and
• 31:15
  you
• 31:15
  look
• 31:15
  online
• 31:15
  and
• 31:16
  you
• 31:16
  think,
• 31:16
  ah,
• 31:16
  what
• 31:17
  are
• 31:17
  the
• 31:17
  kind
• 31:17
  of
• 31:17
  things
• 31:18
  you're
• 31:18
  seeing
• 31:18
  that
• 31:18
  you're
• 31:19
  trying
• 31:19
  to
• 31:19
  think,
• 31:19
  please
• 31:20
  avoid
• 31:20
  doing
• 31:20
  that?
• 31:20
  I
• 31:20
  think
• 31:21
  one
• 31:21
  of
• 31:21
  the
• 31:21
  main
• 31:21
  things
• 31:22
  is
• 31:22
  having
• 31:22
  things
• 31:22
  which
• 31:22
  are
• 31:23
  top
• 31:23
  heavy.
• 31:24
  So
• 31:24
  we've
• 31:25
  some
• 31:25
  of
• 31:25
  these
• 31:25
  things
• 31:26
  hark
• 31:26
  back
• 31:27
  sort
• 31:27
  of
• 31:27
  20,
• 31:27
  30
• 31:28
  years.
• 31:28
  But,
• 31:28
  you
• 31:28
  know,
• 31:29
  we,
• 31:29
  we've
• 31:29
  been
• 31:29
  at
• 31:29
  events
• 31:30
  where
• 31:30
  we've
• 31:30
  seen
• 31:30
  table
• 31:31
  centers
• 31:31
  come
• 31:31
  in
• 31:31
  and
• 31:31
  you've
• 31:32
  got
• 31:32
  a,
• 31:33
  a
• 31:33
  big
• 31:34
  floral
• 31:34
  arrangement
• 31:35
  resting
• 31:35
  on
• 31:35
  a
• 31:35
  glass
• 31:36
  vase.
• 31:36
  And
• 31:37
  the
• 31:37
  glass
• 31:37
  vase
• 31:38
  isn't
• 31:38
  strong
• 31:38
  enough
• 31:39
  to
• 31:39
  hold
• 31:39
  the
• 31:40
  floral
• 31:40
  arrangement.
• 31:41
  So
• 31:41
  there's
• 31:41
  quite
• 31:42
  a
• 31:42
  few
• 31:42
  things
• 31:42
  like
• 31:42
  that.
• 31:43
  One
• 31:44
  of
• 31:44
  the
• 31:44
  most
• 31:44
  recent
• 31:45
  accidents
• 31:46
  that
• 31:46
  we
• 31:46
  saw
• 31:47
  was
• 31:47
  when
• 31:47
  we
• 31:47
  were
• 31:47
  actually
• 31:48
  driving
• 31:48
  up
• 31:48
  to
• 31:48
  an
• 31:49
  event
• 31:49
  to
• 31:49
  decorate
• 31:50
  the
• 31:50
  venue.
• 31:50
  And
• 31:51
  we
• 31:51
  parked
• 31:51
  up
• 31:51
  and
• 31:52
  there
• 31:52
  was
• 31:52
  a
• 31:52
  big
• 31:52
  floral
• 31:53
  arch.
• 31:53
  By
• 31:54
  the
• 31:54
  way,
• 31:54
  these
• 31:54
  things
• 31:54
  don't
• 31:55
  just
• 31:55
  happen
• 31:55
  to
• 31:55
  florists,
• 31:55
  they
• 31:56
  happen
• 31:56
  to
• 31:56
  every
• 31:56
  single
• 31:57
  aspect
• 31:57
  of
• 31:58
  the
• 31:58
  industry.
• 31:58
  But
• 31:59
  there
• 31:59
  was
• 31:59
  this
• 31:59
  big
• 31:59
  arch
• 32:00
  that
• 32:00
  had
• 32:00
  been
• 32:00
  decorated
• 32:01
  and
• 32:01
  it
• 32:01
  hadn't
• 32:01
  been
• 32:01
  tied
• 32:02
  off,
• 32:02
  so
• 32:02
  it
• 32:03
  toppled
• 32:03
  over
• 32:03
  and
• 32:04
  it
• 32:04
  actually
• 32:04
  crushed
• 32:04
  the
• 32:05
  bonnet
• 32:05
  of
• 32:05
  our
• 32:05
  van.
• 32:06
  So,
• 32:06
  yeah,
• 32:07
  so,
• 32:07
  so
• 32:08
  we've,
• 32:08
  we've
• 32:08
  seen,
• 32:08
  we've
• 32:09
  seen
• 32:09
  lots
• 32:09
  of
• 32:09
  different
• 32:10
  things.
• 32:10
  Lots
• 32:10
  of
• 32:11
  different
• 32:11
  things.
• 32:11
  But
• 32:11
  again,
• 32:11
  it's
• 32:12
  about
• 32:12
  having
• 32:12
  the
• 32:12
  right
• 32:12
  ppe.
• 32:13
  I
• 32:13
  mean
• 32:13
  I,
• 32:14
  I
• 32:14
  actually
• 32:14
  have.
• 32:15
  No
• 32:15
  one
• 32:16
  will
• 32:16
  be
• 32:16
  able
• 32:16
  to
• 32:16
  see
• 32:16
  it
• 32:16
  and
• 32:17
  you
• 32:17
  know,
• 32:17
  because,
• 32:18
  because
• 32:18
  this
• 32:19
  is
• 32:19
  a
• 32:19
  podcast,
• 32:20
  but
• 32:20
  I
• 32:20
  actually
• 32:20
  have
• 32:21
  a
• 32:21
  deformed
• 32:22
  sum
• 32:22
  and
• 32:23
  that
• 32:23
  happened
• 32:23
  as
• 32:23
  a
• 32:23
  workplace
• 32:24
  accident
• 32:24
  and
• 32:25
  I
• 32:25
  know
• 32:25
  a
• 32:25
  lot
• 32:25
  of
• 32:25
  people
• 32:26
  in
• 32:26
  this
• 32:26
  industry
• 32:27
  who
• 32:27
  have
• 32:28
  had
• 32:28
  workplace
• 32:28
  accidents.
• 32:29
  And
• 32:30
  in
• 32:30
  my
• 32:30
  case,
• 32:30
  we
• 32:31
  were
• 32:31
  doing
• 32:32
  table
• 32:32
  centres
• 32:33
  with
• 32:33
  vases.
• 32:33
  We
• 32:34
  were
• 32:34
  doing
• 32:34
  80
• 32:34
  table
• 32:34
  centres
• 32:35
  for
• 32:35
  a
• 32:36
  corporate
• 32:36
  event
• 32:36
  and
• 32:37
  I
• 32:37
  was
• 32:37
  washing
• 32:37
  these
• 32:38
  vases.
• 32:38
  I
• 32:38
  was
• 32:39
  on
• 32:39
  about
• 32:39
  vase
• 32:39
  number
• 32:39
  18.
• 32:40
  I
• 32:40
  had
• 32:40
  my
• 32:40
  rubber
• 32:41
  gloves
• 32:41
  on
• 32:41
  and
• 32:42
  this
• 32:43
  vase
• 32:43
  just
• 32:44
  broke
• 32:44
  in
• 32:44
  the
• 32:44
  middle
• 32:45
  and
• 32:46
  it
• 32:46
  verged.
• 32:47
  I've
• 32:47
  actually
• 32:47
  lost
• 32:47
  my,
• 32:48
  almost
• 32:48
  lost
• 32:48
  my
• 32:48
  thumb.
• 32:49
  I
• 32:49
  didn't.
• 32:49
  But
• 32:50
  I'm
• 32:50
  now
• 32:50
  left
• 32:50
  with
• 32:51
  a
• 32:51
  thumb
• 32:51
  which
• 32:52
  hasn't
• 32:52
  got
• 32:52
  the
• 32:52
  use
• 32:52
  that
• 32:53
  I
• 32:53
  should
• 32:53
  have
• 32:53
  had.
• 32:54
  And
• 32:55
  so
• 32:56
  when
• 32:57
  we
• 32:57
  go
• 32:57
  to
• 32:58
  venues
• 32:58
  and
• 32:58
  we
• 32:59
  see
• 32:59
  people
• 32:59
  clearing
• 33:00
  away
• 33:00
  at
• 33:00
  the
• 33:00
  end
• 33:00
  of
• 33:00
  the
• 33:00
  evening
• 33:01
  and
• 33:01
  see
• 33:01
  all
• 33:01
  of
• 33:01
  the
• 33:03
  waiting
• 33:03
  staff
• 33:04
  picking
• 33:04
  up
• 33:04
  the
• 33:04
  table
• 33:04
  centres,
• 33:05
  taking
• 33:05
  them
• 33:05
  off
• 33:05
  the
• 33:06
  tables,
• 33:06
  putting
• 33:06
  them
• 33:06
  all
• 33:07
  at
• 33:07
  the
• 33:07
  table
• 33:07
  at
• 33:07
  the
• 33:07
  end,
• 33:08
  very,
• 33:08
  very
• 33:08
  rarely
• 33:09
  do
• 33:09
  you
• 33:10
  see
• 33:10
  people
• 33:10
  either
• 33:11
  actually
• 33:11
  holding
• 33:12
  things
• 33:12
  properly
• 33:13
  or
• 33:14
  wearing
• 33:14
  the
• 33:14
  right
• 33:14
  ppe.
• 33:15
  So
• 33:15
  for
• 33:15
  example,
• 33:16
  if
• 33:16
  we're
• 33:16
  handling
• 33:17
  glassware
• 33:17
  now,
• 33:17
  you
• 33:17
  can
• 33:17
  get
• 33:18
  glass
• 33:18
  gloves
• 33:18
  and
• 33:19
  they've
• 33:19
  got
• 33:19
  sort
• 33:20
  of
• 33:20
  metal
• 33:20
  mesh
• 33:21
  inside
• 33:21
  them
• 33:22
  and
• 33:22
  they're
• 33:22
  specifically
• 33:23
  designed
• 33:23
  for
• 33:24
  handling
• 33:24
  glassware.
• 33:25
  But
• 33:25
  I
• 33:25
  think
• 33:25
  there's
• 33:26
  so
• 33:26
  many
• 33:26
  things
• 33:26
  like
• 33:27
  that.
• 33:27
  I
• 33:27
  think
• 33:27
  there's
• 33:27
  also
• 33:28
  the
• 33:28
  fact
• 33:29
  that
• 33:29
  with,
• 33:30
  with
• 33:30
  fabrics,
• 33:31
  for
• 33:31
  example,
• 33:31
  I
• 33:32
  think
• 33:32
  there's,
• 33:32
  there's
• 33:32
  a
• 33:32
  lot
• 33:33
  of
• 33:33
  people
• 33:33
  who
• 33:33
  maybe
• 33:33
  don't
• 33:34
  realize
• 33:35
  that
• 33:36
  you
• 33:36
  can
• 33:36
  get
• 33:36
  things
• 33:36
  like
• 33:36
  flame
• 33:37
  retardant
• 33:37
  fabrics.
• 33:38
  So
• 33:38
  if
• 33:38
  you're
• 33:39
  draping
• 33:39
  that,
• 33:40
  to
• 33:40
  be
• 33:40
  fair,
• 33:41
  there's
• 33:41
  a
• 33:41
  lot
• 33:41
  of
• 33:41
  companies
• 33:42
  now,
• 33:42
  a
• 33:42
  lot
• 33:42
  of
• 33:42
  the
• 33:43
  cheaper
• 33:44
  online
• 33:44
  companies
• 33:45
  which
• 33:45
  do
• 33:45
  pre
• 33:46
  made
• 33:46
  wedding
• 33:46
  backdrops
• 33:47
  and
• 33:47
  things
• 33:47
  like
• 33:47
  that,
• 33:48
  a
• 33:48
  lot
• 33:48
  of
• 33:48
  those
• 33:48
  are
• 33:48
  flame
• 33:49
  retardant.
• 33:50
  But
• 33:50
  it's
• 33:50
  actually
• 33:50
  understanding
• 33:52
  that
• 33:52
  these
• 33:52
  things
• 33:52
  exist
• 33:53
  and
• 33:53
  that
• 33:54
  it's
• 33:54
  important
• 33:55
  if
• 33:55
  you're,
• 33:55
  if
• 33:55
  you're
• 33:56
  using
• 33:56
  these
• 33:56
  sorts
• 33:56
  of
• 33:56
  suppliers
• 33:57
  to
• 33:57
  think
• 33:57
  about
• 33:58
  things
• 33:58
  like
• 33:58
  flame
• 33:58
  retardancy.
• 33:59
  And
• 34:00
  going
• 34:00
  back
• 34:00
  to
• 34:01
  what
• 34:01
  we
• 34:01
  said
• 34:01
  ages
• 34:01
  ago
• 34:01
  in
• 34:02
  this
• 34:02
  conversation
• 34:03
  about
• 34:03
  working
• 34:03
  with
• 34:04
  top
• 34:04
  people
• 34:04
  and
• 34:04
  celebrities
• 34:05
  and
• 34:05
  things
• 34:05
  like
• 34:05
  that
• 34:06
  like,
• 34:06
  they
• 34:06
  would
• 34:07
  expect
• 34:07
  you
• 34:08
  to
• 34:08
  have
• 34:09
  these
• 34:09
  things
• 34:09
  in
• 34:09
  place.
• 34:10
  They
• 34:10
  would
• 34:10
  expect
• 34:10
  and
• 34:11
  you
• 34:11
  should
• 34:11
  be
• 34:11
  talking
• 34:12
  about
• 34:12
  that.
• 34:12
  So
• 34:12
  if
• 34:12
  you
• 34:12
  are
• 34:13
  someone
• 34:13
  that
• 34:13
  takes
• 34:13
  this
• 34:13
  seriously,
• 34:14
  that
• 34:14
  should
• 34:14
  be
• 34:15
  part
• 34:15
  of
• 34:15
  your
• 34:15
  marketing
• 34:16
  that,
• 34:16
  you
• 34:16
  know,
• 34:16
  we
• 34:17
  only
• 34:17
  use
• 34:17
  flame
• 34:18
  resistant
• 34:18
  materials.
• 34:19
  We
• 34:19
  do
• 34:19
  this,
• 34:19
  we
• 34:20
  do
• 34:20
  that.
• 34:20
  This
• 34:20
  is
• 34:20
  our
• 34:20
  pp,
• 34:21
  we
• 34:21
  handle
• 34:21
  with
• 34:22
  glassware
• 34:22
  because
• 34:22
  they
• 34:22
  will
• 34:23
  see
• 34:23
  that
• 34:23
  and
• 34:23
  they
• 34:23
  will
• 34:23
  realize
• 34:24
  you're
• 34:24
  serious
• 34:24
  about
• 34:24
  what
• 34:25
  you
• 34:25
  do.
• 34:25
  And
• 34:25
  the
• 34:25
  last
• 34:26
  thing
• 34:26
  they
• 34:26
  want
• 34:26
  is
• 34:26
  a
• 34:27
  wedding
• 34:27
  that's
• 34:27
  going
• 34:27
  to
• 34:28
  be
• 34:28
  in
• 34:28
  the
• 34:28
  okay
• 34:29
  magazine
• 34:29
  where
• 34:29
  a
• 34:30
  guest
• 34:30
  gets
• 34:30
  injured
• 34:31
  or
• 34:31
  something
• 34:31
  catches
• 34:31
  on
• 34:32
  fire.
• 34:32
  Okay.
• 34:33
  We've
• 34:33
  talked
• 34:33
  about
• 34:34
  mistakes
• 34:34
  that
• 34:34
  you
• 34:35
  see
• 34:35
  people
• 34:35
  making.
• 34:35
  I
• 34:36
  think
• 34:36
  the
• 34:36
  other
• 34:36
  thing
• 34:36
  that
• 34:36
  I
• 34:37
  find
• 34:37
  hard
• 34:38
  in
• 34:38
  the
• 34:38
  styling
• 34:39
  area
• 34:39
  particularly,
• 34:39
  and
• 34:40
  I'm,
• 34:40
  I'm
• 34:40
  interested
• 34:40
  in
• 34:41
  your
• 34:41
  opinion
• 34:41
  on
• 34:41
  this,
• 34:41
  is
• 34:42
  I
• 34:42
  think
• 34:42
  when
• 34:42
  it
• 34:42
  comes
• 34:42
  to
• 34:42
  venue
• 34:43
  styling,
• 34:43
  the
• 34:43
  actual
• 34:44
  styles
• 34:44
  are
• 34:44
  changing
• 34:45
  all
• 34:45
  of
• 34:45
  the
• 34:45
  time.
• 34:46
  And
• 34:46
  so
• 34:46
  sometimes
• 34:46
  I
• 34:46
  think
• 34:47
  it's
• 34:47
  hard
• 34:47
  for
• 34:47
  the
• 34:47
  stylist
• 34:48
  to
• 34:48
  keep
• 34:48
  up
• 34:48
  because
• 34:48
  they
• 34:49
  may
• 34:49
  go
• 34:49
  and
• 34:49
  invest
• 34:49
  in
• 34:49
  loads
• 34:50
  of
• 34:50
  props.
• 34:50
  Mason
• 34:51
  jars
• 34:51
  were
• 34:51
  a
• 34:51
  thing
• 34:52
  and
• 34:52
  then
• 34:52
  all
• 34:52
  of
• 34:52
  a
• 34:52
  sudden
• 34:53
  mason
• 34:53
  jars
• 34:53
  aren't
• 34:53
  in
• 34:54
  fashion
• 34:54
  anymore
• 34:54
  and
• 34:54
  you've
• 34:54
  got
• 34:55
  to
• 34:55
  go
• 34:55
  and
• 34:55
  invest
• 34:55
  in
• 34:55
  something
• 34:56
  else.
• 34:56
  So
• 34:56
  do
• 34:56
  you
• 34:56
  have
• 34:56
  any
• 34:57
  tips
• 34:57
  or
• 34:57
  advice
• 34:58
  on
• 34:58
  how
• 34:59
  you
• 34:59
  help
• 34:59
  your
• 35:00
  businesses
• 35:00
  so
• 35:01
  that
• 35:01
  they
• 35:01
  can
• 35:01
  stay
• 35:02
  on
• 35:02
  top
• 35:02
  of
• 35:02
  the
• 35:02
  trends
• 35:03
  without
• 35:03
  costing
• 35:04
  themselves
• 35:04
  a
• 35:04
  fortune
• 35:04
  and
• 35:05
  having
• 35:05
  to
• 35:05
  keep
• 35:05
  going
• 35:05
  out
• 35:05
  and
• 35:06
  buying
• 35:06
  new
• 35:06
  stuff?
• 35:06
  Definitely,
• 35:07
  I
• 35:07
  think.
• 35:07
  And
• 35:08
  again,
• 35:08
  we've,
• 35:08
  we've
• 35:09
  definitely
• 35:09
  learned
• 35:09
  from
• 35:09
  our
• 35:09
  mistakes
• 35:10
  over
• 35:10
  the
• 35:10
  years.
• 35:11
  But
• 35:11
  funny
• 35:11
  enough,
• 35:11
  some
• 35:12
  of
• 35:12
  the
• 35:12
  first
• 35:12
  items
• 35:13
  of
• 35:13
  kit
• 35:14
  that
• 35:14
  we
• 35:14
  bought
• 35:15
  are
• 35:15
  still
• 35:15
  some
• 35:15
  of
• 35:15
  the
• 35:15
  items
• 35:16
  and
• 35:16
  kit
• 35:16
  that
• 35:16
  we've
• 35:16
  got
• 35:16
  now.
• 35:17
  So
• 35:17
  I
• 35:17
  think
• 35:17
  one
• 35:18
  of
• 35:18
  the
• 35:18
  first
• 35:18
  things
• 35:18
  I
• 35:19
  suggest
• 35:19
  is
• 35:19
  to
• 35:19
  make
• 35:20
  sure
• 35:20
  that
• 35:20
  people
• 35:21
  buy
• 35:21
  things
• 35:21
  which
• 35:21
  are
• 35:22
  quality,
• 35:22
  quality
• 35:23
  pieces
• 35:23
  as
• 35:24
  opposed
• 35:24
  to
• 35:24
  things
• 35:24
  which
• 35:25
  aren't
• 35:25
  quality
• 35:26
  pieces
• 35:26
  so
• 35:26
  that
• 35:27
  they
• 35:27
  last
• 35:27
  and,
• 35:28
  but
• 35:28
  not
• 35:28
  only
• 35:29
  so
• 35:29
  they
• 35:29
  last
• 35:29
  so
• 35:29
  that
• 35:30
  they
• 35:30
  can
• 35:30
  be
• 35:30
  cleaned
• 35:30
  and
• 35:31
  so
• 35:31
  they
• 35:31
  can
• 35:31
  be
• 35:31
  maintained.
• 35:32
  So
• 35:33
  we've
• 35:33
  actually,
• 35:34
  we
• 35:34
  spent
• 35:34
  quite
• 35:35
  a
• 35:35
  lot
• 35:35
  of
• 35:35
  time
• 35:35
  if
• 35:35
  we're
• 35:36
  looking
• 35:36
  at
• 35:36
  the
• 35:36
  right
• 35:36
  pieces
• 35:37
  to
• 35:37
  buy,
• 35:37
  to
• 35:37
  buy
• 35:38
  things
• 35:38
  which
• 35:40
  can
• 35:40
  actually
• 35:40
  be
• 35:41
  transported
• 35:41
  properly
• 35:42
  and
• 35:42
  can
• 35:42
  be
• 35:42
  stored
• 35:42
  properly.
• 35:43
  So
• 35:43
  for
• 35:44
  example,
• 35:44
  if
• 35:44
  you're
• 35:44
  buying
• 35:44
  something
• 35:45
  like
• 35:45
  a
• 35:45
  candelabra,
• 35:46
  not
• 35:46
  all
• 35:46
  of
• 35:46
  them
• 35:47
  are.
• 35:47
  Well,
• 35:48
  basically
• 35:49
  they're
• 35:49
  not
• 35:49
  designed
• 35:50
  to
• 35:50
  be
• 35:50
  taken
• 35:51
  apart
• 35:51
  and
• 35:51
  put
• 35:51
  back
• 35:52
  together
• 35:52
  again.
• 35:52
  Taken
• 35:52
  apart,
• 35:53
  put
• 35:53
  back
• 35:53
  together
• 35:53
  again,
• 35:54
  collapsed,
• 35:54
  opened
• 35:55
  out,
• 35:55
  all
• 35:56
  of
• 35:56
  those
• 35:56
  things.
• 35:56
  So
• 35:57
  it's
• 35:57
  thinking
• 35:57
  about
• 35:58
  sort
• 35:58
  of
• 35:58
  where
• 35:59
  the
• 35:59
  weak
• 35:59
  spots
• 35:59
  are,
• 36:00
  finding
• 36:00
  something
• 36:01
  which
• 36:01
  is
• 36:01
  made
• 36:01
  in
• 36:02
  a
• 36:02
  decent
• 36:02
  way
• 36:03
  so
• 36:03
  that
• 36:03
  it's
• 36:03
  going
• 36:03
  to
• 36:04
  last
• 36:04
  if
• 36:04
  you're
• 36:04
  going
• 36:04
  to
• 36:04
  be
• 36:04
  taking
• 36:05
  it
• 36:05
  apart
• 36:05
  and
• 36:05
  putting
• 36:05
  it
• 36:06
  back
• 36:06
  together
• 36:06
  again
• 36:07
  rather
• 36:07
  than
• 36:07
  buying
• 36:08
  something
• 36:08
  which
• 36:08
  is
• 36:09
  maybe
• 36:09
  a
• 36:09
  little
• 36:09
  bit
• 36:09
  more
• 36:09
  flimsy.
• 36:11
  We've
• 36:11
  also
• 36:12
  bought
• 36:12
  a
• 36:13
  lot
• 36:13
  of
• 36:13
  classic
• 36:14
  pieces
• 36:14
  and
• 36:14
  pieces
• 36:15
  which
• 36:15
  can
• 36:15
  be
• 36:16
  reused
• 36:16
  or
• 36:16
  repurposed
• 36:17
  for
• 36:17
  other
• 36:17
  themes.
• 36:18
  So,
• 36:18
  for
• 36:18
  example,
• 36:19
  we
• 36:20
  have
• 36:20
  some
• 36:21
  vintage
• 36:22
  style
• 36:22
  lanterns,
• 36:22
  which,
• 36:23
  again,
• 36:23
  we've
• 36:23
  had
• 36:23
  for
• 36:24
  years
• 36:24
  and
• 36:24
  years
• 36:24
  in
• 36:24
  our
• 36:24
  styling
• 36:25
  business.
• 36:25
  They're
• 36:25
  a
• 36:26
  lovely
• 36:27
  sort
• 36:27
  of
• 36:27
  cream
• 36:28
  color.
• 36:28
  We've
• 36:28
  actually
• 36:28
  got
• 36:29
  a
• 36:29
  lot
• 36:29
  of
• 36:29
  other
• 36:29
  things
• 36:29
  in
• 36:30
  the
• 36:30
  same
• 36:30
  sort
• 36:30
  of
• 36:30
  color.
• 36:31
  So
• 36:31
  in
• 36:32
  terms
• 36:32
  of
• 36:32
  being
• 36:32
  able
• 36:32
  to
• 36:33
  package
• 36:33
  them
• 36:33
  or
• 36:34
  have
• 36:34
  them
• 36:34
  to
• 36:34
  pair
• 36:35
  with
• 36:35
  other
• 36:35
  items
• 36:36
  to
• 36:36
  elevate
• 36:36
  your
• 36:37
  offering,
• 36:37
  they
• 36:37
  work
• 36:38
  really,
• 36:38
  really
• 36:38
  well
• 36:38
  with
• 36:38
  lots
• 36:39
  of
• 36:39
  different
• 36:39
  things
• 36:39
  we
• 36:39
  do.
• 36:40
  And
• 36:40
  we
• 36:40
  have
• 36:40
  kit
• 36:41
  which
• 36:41
  can
• 36:41
  be
• 36:41
  worked
• 36:41
  for,
• 36:42
  it
• 36:42
  can
• 36:42
  be
• 36:42
  used
• 36:42
  for
• 36:43
  different
• 36:43
  themes.
• 36:43
  So
• 36:44
  it
• 36:44
  can
• 36:44
  be
• 36:44
  used
• 36:44
  for
• 36:44
  a
• 36:44
  rustic
• 36:45
  theme
• 36:45
  or
• 36:45
  it
• 36:45
  can
• 36:45
  be
• 36:46
  used
• 36:46
  for.
• 36:47
  We've
• 36:47
  done
• 36:47
  things
• 36:47
  like
• 36:47
  Harry
• 36:48
  Potter
• 36:48
  themes.
• 36:48
  You
• 36:49
  know,
• 36:49
  we've
• 36:49
  done
• 36:51
  a
• 36:51
  woodland
• 36:52
  theme.
• 36:53
  There
• 36:53
  are
• 36:53
  certain
• 36:53
  items
• 36:54
  of
• 36:54
  stock
• 36:54
  which
• 36:54
  work
• 36:55
  in
• 36:55
  all
• 36:55
  of
• 36:55
  those
• 36:55
  different
• 36:56
  settings.
• 36:56
  So
• 36:56
  it's
• 36:56
  just
• 36:57
  trying
• 36:57
  to
• 36:57
  think
• 36:57
  about
• 36:58
  how.
• 36:58
  What
• 36:59
  sort
• 36:59
  of
• 36:59
  longevity
• 37:00
  your
• 37:00
  stock
• 37:00
  is
• 37:00
  going
• 37:00
  to
• 37:00
  have
• 37:01
  in
• 37:01
  terms
• 37:01
  of
• 37:01
  how
• 37:01
  long
• 37:01
  it's
• 37:02
  going
• 37:02
  to
• 37:02
  last
• 37:02
  and
• 37:03
  how
• 37:03
  long
• 37:03
  it's
• 37:04
  actually
• 37:04
  going
• 37:04
  to
• 37:05
  fit
• 37:05
  with
• 37:05
  the.
• 37:06
  The
• 37:06
  current
• 37:06
  styles
• 37:07
  and
• 37:07
  current
• 37:07
  trends.
• 37:08
  What
• 37:08
  about
• 37:08
  storage?
• 37:09
  Because
• 37:09
  that's
• 37:09
  the
• 37:09
  other
• 37:09
  challenge
• 37:10
  people
• 37:10
  have,
• 37:10
  especially
• 37:11
  when
• 37:11
  they
• 37:11
  start
• 37:11
  out
• 37:11
  and
• 37:12
  they're
• 37:12
  trying
• 37:12
  to
• 37:12
  work
• 37:13
  from
• 37:13
  home
• 37:13
  and
• 37:13
  then
• 37:13
  they
• 37:13
  suddenly
• 37:14
  have
• 37:14
  all
• 37:14
  this
• 37:14
  kit.
• 37:14
  So
• 37:15
  did
• 37:15
  you
• 37:16
  pay
• 37:16
  for
• 37:16
  storage
• 37:17
  early
• 37:17
  on?
• 37:17
  Do
• 37:17
  you
• 37:17
  have
• 37:18
  a
• 37:18
  big
• 37:18
  storage
• 37:18
  unit
• 37:18
  now?
• 37:19
  Where
• 37:19
  do
• 37:19
  you
• 37:19
  store
• 37:19
  all
• 37:20
  of
• 37:20
  this
• 37:20
  stuff
• 37:20
  you're
• 37:20
  talking
• 37:20
  about?
• 37:21
  Yes,
• 37:21
  we've.
• 37:22
  We've
• 37:22
  tried
• 37:22
  everything
• 37:22
  in
• 37:23
  terms
• 37:23
  of
• 37:23
  storage.
• 37:24
  So
• 37:24
  we
• 37:25
  started
• 37:25
  off
• 37:25
  by
• 37:25
  hiring
• 37:26
  a
• 37:26
  garage
• 37:27
  from
• 37:27
  someone.
• 37:27
  We
• 37:28
  then
• 37:28
  hired
• 37:28
  workshops,
• 37:29
  shops,
• 37:29
  we've
• 37:29
  hired
• 37:30
  containers,
• 37:30
  we've
• 37:31
  hired
• 37:31
  farm
• 37:32
  buildings.
• 37:32
  And
• 37:33
  in
• 37:33
  fact,
• 37:33
  now
• 37:33
  we
• 37:34
  have
• 37:34
  a.
• 37:34
  We
• 37:34
  have
• 37:34
  a
• 37:34
  big
• 37:35
  barn.
• 37:35
  So
• 37:35
  we
• 37:35
  have
• 37:35
  a
• 37:36
  big
• 37:36
  barn
• 37:36
  farm
• 37:36
  building
• 37:37
  and
• 37:37
  we
• 37:37
  have
• 37:37
  one
• 37:37
  container.
• 37:38
  But
• 37:38
  we
• 37:38
  did
• 37:38
  have
• 37:39
  a
• 37:39
  whole
• 37:39
  series
• 37:39
  of
• 37:40
  different
• 37:40
  premises
• 37:41
  and
• 37:41
  different
• 37:41
  places
• 37:42
  at
• 37:42
  one
• 37:42
  time.
• 37:42
  And
• 37:42
  so
• 37:43
  that's
• 37:43
  another
• 37:43
  important
• 37:44
  factor
• 37:44
  for
• 37:44
  stylists
• 37:44
  to
• 37:44
  think
• 37:45
  about
• 37:45
  right
• 37:45
  from
• 37:45
  the
• 37:46
  start
• 37:46
  is
• 37:46
  that
• 37:46
  you
• 37:46
  need
• 37:47
  to
• 37:47
  have
• 37:47
  budget
• 37:47
  for
• 37:48
  some
• 37:48
  kind
• 37:48
  of
• 37:48
  storage
• 37:48
  because
• 37:49
  you're
• 37:49
  very
• 37:49
  quickly,
• 37:50
  unless
• 37:50
  you've
• 37:50
  got
• 37:50
  a
• 37:50
  huge
• 37:51
  house
• 37:51
  with
• 37:51
  a
• 37:51
  lot
• 37:51
  of
• 37:51
  land,
• 37:52
  you're
• 37:52
  very
• 37:52
  quickly
• 37:53
  going
• 37:53
  to
• 37:53
  outgrow
• 37:53
  that
• 37:54
  spare
• 37:54
  room
• 37:54
  or
• 37:55
  that
• 37:55
  garage
• 37:55
  you've
• 37:55
  got.
• 37:56
  And
• 37:56
  if
• 37:56
  you're
• 37:56
  not
• 37:56
  charging
• 37:57
  appropriately
• 37:58
  to
• 37:58
  the
• 37:58
  clients,
• 37:59
  then
• 37:59
  you're
• 37:59
  not
• 37:59
  going
• 37:59
  to
• 37:59
  be
• 38:00
  able
• 38:00
  to
• 38:00
  afford
• 38:00
  to
• 38:00
  run
• 38:00
  the
• 38:00
  business
• 38:01
  because
• 38:01
  you've
• 38:01
  got
• 38:01
  to
• 38:01
  factor
• 38:02
  these
• 38:02
  costs
• 38:03
  in.
• 38:03
  What
• 38:03
  I'm
• 38:03
  hearing,
• 38:04
  Liz,
• 38:04
  what
• 38:04
  I'm
• 38:04
  hearing
• 38:05
  is
• 38:05
  if
• 38:05
  you're
• 38:05
  a
• 38:05
  venue
• 38:06
  stylist,
• 38:06
  you
• 38:07
  absolutely
• 38:07
  should
• 38:07
  be
• 38:08
  working
• 38:08
  with
• 38:08
  Liz
• 38:09
  because
• 38:09
  she
• 38:10
  is
• 38:10
  going
• 38:10
  to
• 38:10
  make
• 38:11
  you
• 38:11
  think
• 38:11
  about
• 38:11
  these
• 38:11
  things
• 38:12
  that
• 38:12
  you
• 38:12
  may
• 38:12
  not
• 38:13
  be
• 38:13
  thinking
• 38:13
  about
• 38:13
  and
• 38:14
  will
• 38:14
  help
• 38:14
  you
• 38:14
  elevate
• 38:15
  a
• 38:15
  business
• 38:15
  from
• 38:16
  being
• 38:16
  just
• 38:16
  a
• 38:16
  hobby
• 38:16
  that
• 38:16
  you're
• 38:17
  running
• 38:17
  from
• 38:17
  your
• 38:17
  garage
• 38:17
  to
• 38:18
  actually
• 38:18
  thinking
• 38:18
  seriously
• 38:19
  about
• 38:19
  some
• 38:19
  of
• 38:19
  these
• 38:20
  big
• 38:20
  things,
• 38:20
  the
• 38:20
  health
• 38:21
  and
• 38:21
  safety,
• 38:22
  the
• 38:22
  storage,
• 38:22
  the
• 38:23
  things
• 38:23
  that
• 38:23
  you
• 38:23
  might
• 38:23
  not
• 38:24
  think
• 38:24
  about,
• 38:24
  not
• 38:24
  the
• 38:24
  things
• 38:25
  I
• 38:25
  teach,
• 38:25
  which
• 38:25
  are
• 38:25
  the
• 38:26
  marketing
• 38:26
  and
• 38:26
  the,
• 38:26
  you
• 38:27
  know,
• 38:27
  the
• 38:27
  shiny
• 38:27
  stuff,
• 38:28
  that's
• 38:28
  one
• 38:28
  thing.
• 38:28
  But
• 38:28
  actually
• 38:29
  these
• 38:29
  other
• 38:29
  things
• 38:30
  are,
• 38:30
  are
• 38:30
  incredibly
• 38:30
  important.
• 38:31
  And
• 38:31
  whether
• 38:31
  you're
• 38:31
  a
• 38:31
  cake
• 38:32
  maker,
• 38:32
  you
• 38:32
  should
• 38:32
  understand
• 38:33
  all
• 38:33
  of
• 38:33
  the
• 38:33
  health
• 38:34
  and
• 38:34
  safety
• 38:34
  around
• 38:34
  that.
• 38:35
  You're
• 38:35
  a
• 38:35
  venue
• 38:35
  stylist,
• 38:35
  you
• 38:36
  should
• 38:36
  understand
• 38:36
  that.
• 38:36
  And
• 38:37
  that's
• 38:37
  why
• 38:37
  it's
• 38:37
  so
• 38:38
  important
• 38:38
  to
• 38:38
  get
• 38:38
  the
• 38:38
  right
• 38:38
  education
• 38:39
  and
• 38:39
  to
• 38:39
  learn
• 38:40
  from
• 38:40
  people
• 38:40
  that
• 38:40
  have
• 38:41
  gone
• 38:41
  before
• 38:41
  you
• 38:41
  and
• 38:41
  have
• 38:42
  made
• 38:42
  those
• 38:42
  mistakes.
• 38:43
  Now,
• 38:43
  on
• 38:43
  the
• 38:44
  concept
• 38:44
  of
• 38:44
  education
• 38:45
  is.
• 38:45
  That's
• 38:45
  one
• 38:45
  of
• 38:45
  my
• 38:46
  final
• 38:46
  things
• 38:46
  I
• 38:46
  wanted
• 38:46
  to
• 38:46
  ask
• 38:47
  you
• 38:47
  about
• 38:47
  because
• 38:47
  as
• 38:48
  people
• 38:48
  will
• 38:48
  have
• 38:48
  heard
• 38:48
  all
• 38:49
  the
• 38:49
  way
• 38:49
  through
• 38:49
  this,
• 38:49
  you
• 38:49
  have
• 38:50
  a
• 38:50
  huge
• 38:50
  amount
• 38:50
  of
• 38:50
  experience,
• 38:51
  you've
• 38:51
  done
• 38:51
  a
• 38:51
  lot
• 38:52
  of
• 38:52
  stuff.
• 38:52
  But
• 38:52
  I
• 38:52
  know
• 38:53
  because
• 38:53
  I
• 38:53
  said
• 38:53
  at
• 38:53
  the
• 38:53
  beginning,
• 38:54
  you're
• 38:54
  inside
• 38:54
  my
• 38:54
  Wedding
• 38:55
  Pro
• 38:55
  member
• 38:55
  sound,
• 38:56
  you
• 38:56
  still
• 38:57
  value
• 38:57
  education.
• 38:58
  And
• 38:58
  there
• 38:59
  would
• 38:59
  be
• 38:59
  a
• 38:59
  lot
• 38:59
  of
• 38:59
  people
• 38:59
  that
• 38:59
  think,
• 39:00
  well,
• 39:00
  if
• 39:00
  you've
• 39:00
  been
• 39:00
  in
• 39:00
  the
• 39:00
  industry
• 39:01
  30
• 39:01
  years,
• 39:01
  you
• 39:01
  probably
• 39:01
  don't
• 39:02
  need
• 39:02
  to
• 39:02
  do
• 39:02
  that
• 39:02
  anymore.
• 39:03
  Like
• 39:03
  why,
• 39:03
  why
• 39:03
  are
• 39:03
  you
• 39:03
  having
• 39:04
  to
• 39:04
  do
• 39:04
  that?
• 39:04
  So
• 39:05
  why
• 39:05
  is
• 39:05
  it
• 39:05
  that
• 39:05
  you
• 39:05
  still
• 39:06
  put
• 39:06
  a
• 39:06
  value
• 39:07
  on
• 39:07
  education?
• 39:08
  I
• 39:08
  think
• 39:08
  because
• 39:09
  things
• 39:09
  are
• 39:09
  changing
• 39:10
  all
• 39:10
  the
• 39:10
  time
• 39:10
  and
• 39:11
  so
• 39:11
  we
• 39:11
  have
• 39:11
  to
• 39:11
  keep
• 39:12
  learning
• 39:12
  all
• 39:12
  the
• 39:12
  time.
• 39:13
  And
• 39:13
  if
• 39:14
  I
• 39:14
  think
• 39:14
  of
• 39:14
  some
• 39:14
  of
• 39:15
  some
• 39:15
  of
• 39:15
  the
• 39:15
  things
• 39:16
  that
• 39:16
  have
• 39:16
  happened
• 39:17
  while
• 39:17
  I've
• 39:18
  been
• 39:18
  running
• 39:18
  my
• 39:18
  business
• 39:19
  and
• 39:19
  for
• 39:20
  example,
• 39:20
  websites,
• 39:21
  I
• 39:21
  mean
• 39:21
  I've,
• 39:21
  I've
• 39:21
  always
• 39:22
  built
• 39:22
  my
• 39:22
  own
• 39:22
  website,
• 39:23
  but
• 39:23
  technology's
• 39:24
  changed.
• 39:24
  So
• 39:25
  when
• 39:25
  the
• 39:25
  web
• 39:26
  first
• 39:26
  became
• 39:26
  a
• 39:26
  thing
• 39:27
  and
• 39:27
  I
• 39:27
  first
• 39:27
  had
• 39:27
  to
• 39:28
  have
• 39:28
  a
• 39:28
  website,
• 39:28
  I
• 39:29
  think
• 39:29
  there
• 39:29
  was
• 39:29
  a
• 39:29
  program
• 39:30
  called
• 39:30
  Microsoft
• 39:31
  Frontpage
• 39:31
  which
• 39:31
  I
• 39:32
  used,
• 39:32
  and
• 39:32
  it
• 39:32
  was
• 39:32
  just
• 39:32
  a
• 39:32
  simple
• 39:33
  one
• 39:33
  page
• 39:33
  website.
• 39:34
  I'm
• 39:34
  now
• 39:34
  writing
• 39:35
  my
• 39:35
  websites
• 39:35
  in
• 39:35
  WordPress.
• 39:36
  So
• 39:36
  I've
• 39:37
  taken
• 39:37
  it
• 39:37
  upon
• 39:37
  myself
• 39:38
  to
• 39:38
  learn
• 39:39
  and
• 39:39
  to
• 39:39
  move
• 39:39
  with
• 39:39
  the
• 39:39
  times
• 39:40
  so
• 39:40
  that
• 39:41
  I
• 39:41
  can
• 39:41
  actually
• 39:41
  do
• 39:41
  that.
• 39:42
  And
• 39:42
  similarly,
• 39:43
  when
• 39:43
  things
• 39:43
  like
• 39:43
  workplace
• 39:44
  pensions
• 39:44
  came
• 39:44
  in
• 39:44
  and
• 39:45
  I
• 39:45
  started
• 39:46
  having
• 39:46
  to
• 39:46
  think
• 39:46
  about
• 39:46
  pensions
• 39:47
  for
• 39:47
  my
• 39:47
  staff,
• 39:48
  I
• 39:48
  read
• 39:48
  up
• 39:48
  a
• 39:48
  page
• 39:48
  about
• 39:49
  it,
• 39:49
  I
• 39:49
  looked
• 39:49
  at
• 39:49
  all
• 39:49
  the
• 39:50
  different
• 39:50
  pension
• 39:50
  schemes
• 39:50
  that
• 39:51
  were
• 39:51
  available.
• 39:52
  I
• 39:52
  made
• 39:53
  sure
• 39:53
  that
• 39:53
  I
• 39:53
  actually
• 39:53
  had
• 39:54
  the
• 39:54
  knowledge
• 39:54
  so
• 39:54
  that
• 39:54
  I
• 39:55
  can
• 39:55
  make
• 39:55
  the
• 39:55
  right
• 39:55
  decisions.
• 39:56
  And
• 39:56
  I
• 39:56
  think
• 39:56
  that
• 39:57
  is
• 39:57
  a
• 39:58
  lot
• 39:58
  of
• 39:58
  it.
• 39:58
  I
• 39:58
  think
• 39:58
  it's
• 39:59
  about
• 39:59
  if
• 40:00
  you're
• 40:00
  running
• 40:00
  a
• 40:00
  business,
• 40:00
  I
• 40:01
  think
• 40:01
  it's
• 40:02
  great
• 40:02
  to
• 40:02
  be
• 40:02
  able
• 40:02
  to
• 40:03
  outsource.
• 40:03
  And
• 40:04
  it's
• 40:04
  all
• 40:04
  well
• 40:05
  and
• 40:05
  good,
• 40:05
  there's
• 40:05
  a
• 40:06
  lot
• 40:06
  of
• 40:06
  things
• 40:06
  you
• 40:06
  can
• 40:06
  outsource,
• 40:07
  but
• 40:07
  I
• 40:07
  think
• 40:08
  if
• 40:08
  you're
• 40:08
  serious
• 40:08
  about
• 40:09
  your
• 40:09
  business.
• 40:10
  I
• 40:10
  think
• 40:10
  you
• 40:10
  need
• 40:10
  to
• 40:11
  have
• 40:12
  a
• 40:12
  certain
• 40:12
  understanding
• 40:13
  of
• 40:14
  each
• 40:14
  aspect
• 40:14
  of
• 40:14
  your
• 40:14
  business
• 40:15
  because
• 40:15
  without
• 40:16
  that
• 40:16
  you
• 40:16
  can't
• 40:17
  decide
• 40:17
  who
• 40:17
  to
• 40:18
  outsource
• 40:18
  to,
• 40:18
  what
• 40:19
  to
• 40:19
  outsource,
• 40:20
  whether
• 40:20
  you're
• 40:20
  going
• 40:20
  value
• 40:20
  for
• 40:21
  money,
• 40:21
  whether
• 40:21
  they're
• 40:21
  doing
• 40:21
  a
• 40:22
  good
• 40:22
  job,
• 40:22
  all
• 40:22
  of
• 40:22
  those
• 40:23
  bits
• 40:23
  and
• 40:23
  pieces.
• 40:23
  So
• 40:23
  I
• 40:24
  think
• 40:24
  it's,
• 40:24
  it's
• 40:24
  imperative
• 40:25
  that
• 40:25
  you
• 40:25
  carry
• 40:26
  on
• 40:26
  learning.
• 40:26
  I
• 40:26
  totally
• 40:27
  agree
• 40:27
  with
• 40:27
  you,
• 40:27
  especially
• 40:28
  with
• 40:28
  the
• 40:28
  outsourcing
• 40:28
  thing.
• 40:29
  And
• 40:29
  that's
• 40:29
  something
• 40:29
  I'm
• 40:30
  very,
• 40:30
  very
• 40:31
  keen
• 40:31
  on
• 40:31
  is
• 40:31
  I'm,
• 40:31
  I'm
• 40:32
  thinking,
• 40:32
  well,
• 40:32
  don't
• 40:32
  just
• 40:32
  hand
• 40:33
  this
• 40:33
  over
• 40:33
  without
• 40:33
  having
• 40:34
  any
• 40:34
  understanding.
• 40:35
  Even
• 40:35
  if
• 40:35
  you
• 40:35
  don't
• 40:35
  want
• 40:36
  to
• 40:36
  do
• 40:36
  it
• 40:36
  yourself,
• 40:36
  have
• 40:37
  a
• 40:37
  basic
• 40:38
  understanding
• 40:38
  because
• 40:39
  otherwise
• 40:39
  they
• 40:39
  could
• 40:39
  take
• 40:39
  something
• 40:40
  off
• 40:40
  in
• 40:40
  a
• 40:40
  totally
• 40:40
  different
• 40:40
  direction
• 40:41
  or
• 40:41
  break
• 40:41
  something
• 40:42
  and
• 40:42
  you
• 40:42
  won't
• 40:42
  understand.
• 40:43
  So
• 40:44
  absolutely
• 40:44
  you
• 40:45
  should
• 40:45
  have
• 40:45
  some
• 40:45
  knowledge
• 40:46
  on
• 40:46
  a
• 40:46
  topic,
• 40:46
  even
• 40:47
  if
• 40:47
  it's
• 40:47
  not
• 40:47
  something
• 40:48
  you
• 40:48
  want
• 40:48
  to
• 40:48
  actively
• 40:49
  engage
• 40:49
  with
• 40:49
  day
• 40:49
  to
• 40:49
  day
• 40:50
  life.
• 40:50
  Like
• 40:50
  for
• 40:50
  example,
• 40:51
  accountancy
• 40:52
  for
• 40:52
  me,
• 40:52
  not
• 40:52
  something
• 40:53
  I
• 40:53
  want
• 40:53
  to
• 40:53
  be
• 40:53
  doing.
• 40:53
  I
• 40:54
  have
• 40:54
  an
• 40:54
  accountant
• 40:54
  but
• 40:55
  I
• 40:55
  do
• 40:55
  want
• 40:55
  to
• 40:55
  understand
• 40:56
  what
• 40:56
  she's
• 40:56
  doing
• 40:57
  and
• 40:57
  why
• 40:57
  she's
• 40:57
  doing
• 40:57
  it
• 40:58
  and
• 40:58
  ask
• 40:58
  those
• 40:59
  questions
• 40:59
  so
• 40:59
  that
• 40:59
  I
• 41:00
  know
• 41:00
  that
• 41:00
  number
• 41:00
  one,
• 41:01
  I'm
• 41:01
  getting
• 41:01
  a
• 41:01
  good
• 41:01
  accountant
• 41:02
  and
• 41:02
  they're
• 41:03
  doing
• 41:03
  a
• 41:03
  good
• 41:03
  thing.
• 41:03
  But
• 41:03
  number
• 41:03
  two,
• 41:04
  so
• 41:04
  I
• 41:04
  can
• 41:04
  also
• 41:04
  learn
• 41:05
  myself
• 41:05
  and
• 41:06
  ensure
• 41:06
  that
• 41:06
  I'm
• 41:06
  doing
• 41:07
  things
• 41:07
  to
• 41:07
  help
• 41:07
  that
• 41:07
  work
• 41:08
  smoothly.
• 41:08
  So
• 41:08
  100
• 41:09
  agree
• 41:10
  with
• 41:10
  you.
• 41:10
  If
• 41:10
  you're
• 41:10
  listening
• 41:10
  to
• 41:10
  this
• 41:11
  and
• 41:11
  you're
• 41:11
  thinking
• 41:11
  of
• 41:11
  outsourcing,
• 41:12
  it's
• 41:12
  an
• 41:12
  amazing
• 41:12
  thing
• 41:13
  to
• 41:13
  do.
• 41:13
  You
• 41:13
  have
• 41:13
  to
• 41:13
  do
• 41:13
  it
• 41:13
  if
• 41:14
  you
• 41:14
  want
• 41:14
  to
• 41:14
  grow
• 41:14
  your
• 41:14
  business,
• 41:15
  but
• 41:15
  don't
• 41:15
  think
• 41:16
  that
• 41:16
  that
• 41:16
  means
• 41:16
  you
• 41:16
  can
• 41:17
  get
• 41:17
  away
• 41:17
  with
• 41:17
  not
• 41:17
  understanding
• 41:18
  it
• 41:18
  at
• 41:18
  all.
• 41:18
  You
• 41:18
  should
• 41:19
  have
• 41:19
  have
• 41:19
  some
• 41:19
  basic
• 41:20
  level
• 41:20
  of
• 41:20
  understanding
• 41:21
  to
• 41:21
  ensure
• 41:21
  that
• 41:21
  person
• 41:22
  is
• 41:22
  doing
• 41:22
  a
• 41:22
  good
• 41:22
  job
• 41:23
  for
• 41:23
  you.
• 41:23
  Liz,
• 41:23
  this
• 41:23
  has
• 41:23
  been
• 41:24
  such
• 41:24
  a
• 41:24
  great
• 41:24
  conversation.
• 41:25
  We're
• 41:25
  gonna
• 41:25
  have
• 41:25
  to
• 41:25
  round
• 41:26
  it
• 41:26
  up
• 41:26
  otherwise
• 41:26
  I
• 41:26
  would
• 41:26
  be
• 41:27
  chatting
• 41:27
  to
• 41:27
  you
• 41:27
  all
• 41:28
  day.
• 41:28
  It's
• 41:28
  been
• 41:28
  great
• 41:28
  to
• 41:29
  hear
• 41:29
  all
• 41:29
  about
• 41:29
  your
• 41:29
  story
• 41:30
  and
• 41:30
  to
• 41:30
  learn
• 41:31
  from
• 41:31
  you,
• 41:32
  especially
• 41:32
  if
• 41:32
  there's
• 41:32
  venue
• 41:33
  Siders
• 41:33
  listening.
• 41:33
  I'm
• 41:33
  sure
• 41:33
  they'll
• 41:34
  have
• 41:34
  had
• 41:34
  loads
• 41:34
  of
• 41:34
  stuff
• 41:34
  to
• 41:35
  take
• 41:35
  away
• 41:35
  from
• 41:35
  this
• 41:35
  episode.
• 41:36
  But
• 41:36
  I
• 41:36
  always
• 41:36
  end
• 41:37
  my
• 41:37
  episodes
• 41:37
  with
• 41:37
  the
• 41:38
  same
• 41:38
  question,
• 41:38
  which
• 41:38
  you'll
• 41:39
  know
• 41:39
  because
• 41:39
  you
• 41:39
  listen
• 41:40
  yourself
• 41:40
  and
• 41:41
  it's
• 41:41
  this.
• 41:41
  What's
• 41:41
  one
• 41:41
  thing
• 41:42
  you
• 41:42
  wish
• 41:42
  you'd
• 41:42
  known
• 41:42
  sooner
• 41:43
  in
• 41:43
  your
• 41:43
  own
• 41:44
  business?
• 41:44
  I
• 41:44
  think
• 41:44
  with
• 41:45
  me
• 41:45
  it
• 41:46
  is
• 41:46
  to
• 41:46
  trust
• 41:46
  your
• 41:47
  gut.
• 41:47
  I
• 41:48
  think
• 41:48
  it's
• 41:48
  being
• 41:49
  prepared
• 41:49
  to
• 41:49
  say
• 41:49
  no
• 41:50
  or
• 41:50
  to
• 41:50
  walk
• 41:50
  away
• 41:51
  if
• 41:51
  something
• 41:51
  doesn't
• 41:51
  feel
• 41:52
  right.
• 41:52
  I
• 41:52
  think
• 41:52
  we've
• 41:53
  all
• 41:53
  taken
• 41:53
  on
• 41:53
  clients
• 41:54
  who
• 41:54
  we
• 41:54
  haven't
• 41:54
  necessarily
• 41:55
  gelled
• 41:55
  with
• 41:55
  or
• 41:56
  which
• 41:56
  just
• 41:56
  doesn't
• 41:56
  feel
• 41:57
  right.
• 41:57
  And
• 41:58
  the
• 41:58
  wedding
• 41:58
  industry,
• 41:58
  as
• 41:59
  I
• 41:59
  said
• 41:59
  before,
• 41:59
  is
• 41:59
  very,
• 42:00
  very
• 42:00
  unique.
• 42:01
  There's
• 42:01
  so
• 42:01
  much
• 42:01
  emotion
• 42:02
  involved
• 42:02
  and
• 42:02
  it's
• 42:03
  such
• 42:03
  a
• 42:03
  personal
• 42:03
  thing.
• 42:04
  So
• 42:04
  I
• 42:04
  think
• 42:04
  it's
• 42:05
  really
• 42:05
  important
• 42:05
  to
• 42:06
  be
• 42:06
  on
• 42:06
  the
• 42:06
  same
• 42:06
  wavelength
• 42:07
  as
• 42:07
  your
• 42:07
  client.
• 42:08
  And
• 42:08
  if
• 42:08
  a
• 42:09
  relationship's
• 42:09
  going
• 42:09
  to
• 42:10
  work,
• 42:10
  but
• 42:11
  it's
• 42:11
  with
• 42:11
  every
• 42:12
  business
• 42:12
  decision.
• 42:12
  I
• 42:13
  mean,
• 42:13
  if
• 42:13
  I'm
• 42:14
  pricing
• 42:14
  a
• 42:14
  big
• 42:14
  event,
• 42:15
  for
• 42:15
  example,
• 42:15
  then
• 42:16
  quite
• 42:16
  often
• 42:17
  I'll
• 42:17
  price
• 42:17
  it.
• 42:18
  I'll
• 42:18
  then
• 42:18
  go
• 42:18
  back
• 42:18
  and
• 42:19
  I'll
• 42:19
  look
• 42:19
  at
• 42:19
  it
• 42:19
  a
• 42:19
  couple
• 42:20
  of
• 42:20
  hours
• 42:20
  later
• 42:20
  and
• 42:20
  think,
• 42:20
  does
• 42:20
  that
• 42:21
  feel
• 42:21
  right?
• 42:21
  And
• 42:21
  I
• 42:21
  might
• 42:22
  even
• 42:22
  sleep
• 42:22
  on
• 42:22
  it
• 42:22
  and
• 42:22
  I'll
• 42:23
  wait
• 42:23
  until
• 42:23
  the
• 42:23
  next
• 42:23
  morning.
• 42:24
  Because
• 42:25
  so
• 42:25
  much,
• 42:25
  I
• 42:25
  think,
• 42:25
  comes
• 42:26
  down
• 42:26
  to
• 42:26
  gut
• 42:26
  feeling
• 42:27
  business,
• 42:27
  I
• 42:27
  think,
• 42:28
  you
• 42:28
  know,
• 42:28
  as
• 42:29
  to
• 42:29
  whether
• 42:29
  or
• 42:29
  not
• 42:29
  you're
• 42:29
  making
• 42:30
  the
• 42:30
  right
• 42:30
  decision
• 42:30
  about
• 42:31
  something.
• 42:31
  Yeah,
• 42:32
  absolutely.
• 42:32
  I
• 42:32
  agree.
• 42:33
  And
• 42:33
  sometimes
• 42:34
  sleeping
• 42:34
  on
• 42:34
  a
• 42:34
  decision
• 42:34
  is
• 42:35
  the
• 42:35
  best
• 42:35
  thing
• 42:35
  you
• 42:36
  can
• 42:36
  do.
• 42:36
  Liz,
• 42:37
  thank
• 42:37
  you
• 42:37
  so
• 42:37
  much
• 42:38
  for
• 42:38
  your
• 42:38
  time.
• 42:38
  Now,
• 42:39
  I
• 42:39
  believe
• 42:39
  you've
• 42:39
  actually
• 42:39
  got
• 42:40
  something.
• 42:40
  If
• 42:40
  there's
• 42:40
  any
• 42:40
  venue
• 42:41
  stylists
• 42:41
  listening
• 42:42
  to
• 42:42
  help
• 42:42
  them
• 42:43
  out.
• 42:43
  So
• 42:43
  if
• 42:43
  you
• 42:43
  are
• 42:43
  listening
• 42:44
  and
• 42:44
  you
• 42:44
  are
• 42:44
  a
• 42:44
  venue
• 42:45
  stylist,
• 42:45
  Liz
• 42:45
  has
• 42:46
  got
• 42:46
  a
• 42:46
  resource
• 42:46
  for
• 42:47
  you.
• 42:47
  It's.
• 42:47
  It's
• 42:47
  30
• 42:48
  tips
• 42:48
  that
• 42:48
  she
• 42:48
  wants
• 42:49
  you
• 42:49
  to
• 42:49
  know
• 42:49
  as
• 42:49
  a
• 42:49
  wedding
• 42:50
  stylist.
• 42:50
  And
• 42:50
  as
• 42:50
  you've
• 42:51
  heard
• 42:51
  from
• 42:51
  this
• 42:51
  conversation,
• 42:52
  her
• 42:52
  tips
• 42:52
  are
• 42:52
  gold.
• 42:53
  So
• 42:53
  you're
• 42:53
  absolutely
• 42:53
  going
• 42:53
  to
• 42:53
  want
• 42:54
  this.
• 42:54
  And
• 42:54
  even
• 42:54
  better,
• 42:54
  you
• 42:55
  don't
• 42:55
  even
• 42:55
  have
• 42:55
  to
• 42:55
  give
• 42:55
  her
• 42:55
  an
• 42:55
  email
• 42:56
  address
• 42:56
  to
• 42:56
  get
• 42:56
  it.
• 42:57
  So
• 42:57
  all
• 42:57
  they've
• 42:57
  got
• 42:57
  to
• 42:57
  do,
• 42:58
  Liz,
• 42:58
  is
• 42:58
  find
• 42:58
  you
• 42:58
  on
• 42:59
  Instagram,
• 42:59
  send
• 43:00
  you
• 43:00
  a
• 43:00
  dm,
• 43:00
  tell
• 43:00
  them,
• 43:01
  tell
• 43:01
  you
• 43:01
  that
• 43:01
  they've
• 43:01
  heard
• 43:02
  you
• 43:02
  on
• 43:02
  my
• 43:02
  podcast
• 43:02
  and
• 43:03
  they'd
• 43:03
  love
• 43:03
  the
• 43:03
  resource
• 43:04
  and
• 43:04
  you're
• 43:04
  going
• 43:04
  to
• 43:04
  send
• 43:05
  it
• 43:05
  to
• 43:05
  them.
• 43:05
  So
• 43:05
  what
• 43:06
  Instagram
• 43:06
  handle
• 43:06
  do
• 43:07
  they
• 43:07
  need
• 43:07
  to
• 43:07
  find
• 43:07
  you
• 43:07
  at
• 43:08
  if
• 43:08
  they
• 43:08
  want
• 43:08
  to
• 43:08
  do
• 43:08
  that?
• 43:08
  Right.
• 43:09
  Okay.
• 43:09
  Our
• 43:09
  Instagram
• 43:10
  is
• 43:10
  VenusSteining
• 43:11
  Academy.
• 43:12
  And
• 43:12
  if
• 43:12
  they'd
• 43:12
  like
• 43:12
  to
• 43:13
  find
• 43:13
  out
• 43:13
  more
• 43:13
  information
• 43:14
  about
• 43:14
  the
• 43:14
  venue,
• 43:15
  sign
• 43:15
  the
• 43:15
  venue
• 43:15
  Styling
• 43:16
  Academy
• 43:16
  itself.
• 43:17
  The
• 43:17
  website
• 43:17
  is
• 43:17
  venuestylingacademy.co.uk.
• 43:20
  Fantastic.
• 43:20
  And
• 43:21
  I
• 43:21
  believe
• 43:21
  you
• 43:21
  still
• 43:22
  have
• 43:22
  your
• 43:22
  other
• 43:23
  business
• 43:23
  going
• 43:23
  as
• 43:23
  well,
• 43:24
  don't
• 43:24
  you?
• 43:24
  So
• 43:24
  if
• 43:24
  there's
• 43:24
  other
• 43:25
  suppliers
• 43:25
  listening
• 43:25
  that
• 43:26
  are
• 43:26
  interested
• 43:26
  in
• 43:27
  venue
• 43:27
  styling
• 43:27
  for
• 43:28
  their
• 43:28
  clients,
• 43:28
  where's
• 43:29
  the
• 43:29
  best
• 43:29
  place
• 43:29
  for
• 43:29
  those
• 43:29
  people
• 43:30
  to
• 43:30
  contact
• 43:30
  you?
• 43:30
  Yep,
• 43:31
  we
• 43:31
  are
• 43:31
  stressfreehire.com
• 43:33
  amazing.
• 43:33
  I'll
• 43:33
  make
• 43:34
  sure
• 43:34
  all
• 43:34
  of
• 43:34
  those
• 43:34
  links
• 43:35
  are
• 43:35
  in
• 43:35
  the
• 43:35
  show
• 43:35
  notes.
• 43:36
  But
• 43:36
  if
• 43:36
  you
• 43:36
  are
• 43:36
  a
• 43:36
  venue
• 43:36
  stylist
• 43:37
  or
• 43:37
  a
• 43:37
  wannabe
• 43:37
  venue
• 43:38
  stylist,
• 43:38
  or
• 43:38
  maybe
• 43:39
  you're
• 43:39
  thinking
• 43:39
  of
• 43:39
  adding
• 43:39
  some
• 43:40
  of
• 43:40
  these
• 43:40
  styling
• 43:40
  elements
• 43:41
  into
• 43:41
  your
• 43:41
  business,
• 43:41
  this
• 43:42
  reach
• 43:42
  out
• 43:42
  to
• 43:42
  Liz,
• 43:43
  find
• 43:43
  her
• 43:43
  on
• 43:43
  Instagram,
• 43:44
  drop
• 43:44
  her
• 43:44
  a
• 43:44
  message
• 43:44
  say
• 43:45
  you
• 43:45
  heard
• 43:45
  her
• 43:45
  here
• 43:45
  and
• 43:46
  she
• 43:46
  will
• 43:46
  send
• 43:46
  you
• 43:46
  those
• 43:46
  resources,
• 43:47
  and
• 43:47
  I
• 43:47
  have
• 43:47
  no
• 43:48
  doubt
• 43:48
  they
• 43:48
  will
• 43:48
  be
• 43:48
  gold.
• 43:49
  Liz,
• 43:49
  thank
• 43:49
  you
• 43:50
  for
• 43:50
  your
• 43:50
  time.
• 43:50
  I
• 43:50
  hope
• 43:50
  to
• 43:51
  see
• 43:51
  you
• 43:51
  in
• 43:51
  person
• 43:51
  somewhere
• 43:52
  very
• 43:52
  soon.
• 43:53
  Thank
• 43:53
  you,
• 43:53
  Becca.
• 43:53
  It's
• 43:53
  been
• 43:54
  brilliant.
• 43:54
  Really
• 43:54
  enjoyed
• 43:55
  it.
• 43:55
  Thank
• 43:55
  you.
• 43:56
  What
• 43:56
  a
• 43:56
  fascinating
• 43:56
  conversation
• 43:57
  that
• 43:57
  was
• 43:58
  with
• 43:58
  Liz.
• 43:58
  Whether
• 43:58
  you're
• 43:59
  in
• 43:59
  the
• 43:59
  styling
• 44:00
  industry
• 44:00
  or
• 44:00
  not.
• 44:00
  I
• 44:01
  know
• 44:01
  there
• 44:01
  will
• 44:01
  have
• 44:01
  been
• 44:01
  things
• 44:02
  that
• 44:02
  you
• 44:02
  take
• 44:02
  away
• 44:03
  from
• 44:03
  this
• 44:03
  episode,
• 44:04
  and
• 44:04
  I
• 44:04
  think
• 44:04
  particularly
• 44:05
  two
• 44:05
  big
• 44:05
  themes
• 44:06
  for
• 44:06
  me
• 44:06
  is
• 44:06
  remembering
• 44:07
  even
• 44:07
  30
• 44:08
  years
• 44:08
  on,
• 44:08
  the
• 44:08
  importance
• 44:09
  of
• 44:09
  referrals
• 44:09
  and
• 44:10
  recommendations.
• 44:10
  And
• 44:11
  number
• 44:11
  two,
• 44:11
  whether
• 44:11
  you're
• 44:12
  a
• 44:12
  stylist
• 44:12
  or
• 44:12
  a
• 44:12
  different
• 44:13
  category
• 44:13
  of
• 44:13
  vendor,
• 44:14
  are
• 44:14
  you
• 44:14
  thinking
• 44:14
  seriously
• 44:15
  about
• 44:15
  that
• 44:15
  health
• 44:15
  and
• 44:15
  safety
• 44:16
  stuff
• 44:16
  or
• 44:16
  is
• 44:16
  that
• 44:16
  the
• 44:16
  wake
• 44:17
  up
• 44:17
  call?
• 44:17
  You
• 44:17
  need
• 44:17
  to
• 44:17
  remember
• 44:18
  it.
• 44:18
  I'll
• 44:18
  see
• 44:18
  you
• 44:18
  all
• 44:19
  next
• 44:19
  time.