Latest / Franchise Conversations with Fexingo: Buying, Running, and Scaling Franchise Businesses
How Franchisees Are Using Subscription Models for Recurring Revenue
Episode 54 of Franchise Conversations with Fexingo explores how franchisees are shifting from one-time transactions to subscription-based revenue. Lucas and Luna break down the mechanics using the example of a mid-sized fitness franchise that introduced a $99 monthly membership with a 12-month lock-in, boosting customer lifetime value by 40 percent. They discuss the trade-offs: higher cash flow stability versus the risk of member churn and the operational changes needed to support billing, cancellation handling, and customer success. The conversation also touches on how subscription models…
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