Latest / Wedding Pros who are ready to grow - with Becca Pountney / How to use Facebook groups to grow your wedding business!

Transcript

How to use Facebook groups to grow your wedding business! · Wedding Pros who are ready to grow - with Becca Pountney

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Love it, or loathe it, Facebook is still a great place for you to build
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your network, you can access multiple communities for couples and wedding
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pros in just a couple of clicks.
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But in my experience, most of you are not using these
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communities to your full advantage.
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So in today's episode, I'm going to be sharing my insider tips to help you
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and your business get noticed online.
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I'm Becca Pountney wedding, business, marketing, expert, speaker, and blogger.
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And you're listening to the wedding pros who are ready to grow podcast.
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I'm here to share with you actionable tips, strategies, and real life
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examples to help you take your wedding business to the next level.
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If you are an ambitious wedding business owner that wants to take your passion
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and use it to build a profitable, sustainable business, doing what you
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love, then you're in the right place.
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Let's get going with today's episode.
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As the owner of multiple communities on Facebook.
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I see people joining my groups almost every single day, but only a few of them
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actually use them to their full advantage.
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And only a few of you actually make a difference to your wedding
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business by using those groups.
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I want that to change because these are great resources
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for you to grow your wedding.
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So today I'm going to be sharing with you three different types of groups on
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Facebook that you can use and access, what the pros and cons are of all of
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them and how you can better use them to grow your wedding business and
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get in front of the right audience.
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So let's get straight into it and talk about the three different
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communities that are available.
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Now, most of you will be part of some Facebook communities.
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In fact, you may even be part of mine.
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They're very easy to find you just search for groups on Facebook and you can find
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a group for almost anything I'm in all sorts of groups on Facebook groups, for
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people who love musical theater groups, for people planning trips to Disney,
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and of course, wedding communities as.
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The three types of groups that we're going to talk about today are these
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first of all, those couple communities.
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So these are the groups which are designed for couples who
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are planning their wedding.
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These are potential clients.
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So the kind of groups where it's brides getting married in
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Hertfordshire or brides to be 2022.
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The idea of these communities is that brides and grooms can talk to
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each other and get help planning their wedding or find suppliers.
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The second kind of group is those free communities.
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So you may be part of mine is called wedding pros who are ready
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to grow, and it's a completely free community for wedding professionals.
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Like you, who can come on there, meet each other talk and get
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some help growing their business.
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The third type of community we're going to talk about is
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a more private paid community.
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I have one of these as well, and maybe your're part of it.
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My wedding pro member's lounge is a paid community for wedding professionals where
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there's a smaller but more quality-based, uh, network of supplies to network with.
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And other additional benefits that we'll talk about more later.
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So we're going to talk through each of these groups and how you can
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make the most of being part of them.
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The first set of groups we're going to talk about today
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is those couple communities.
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And if I'm honest, these are my least favorite groups out of all of them.
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However, they're kind of a little bit helpful.
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And so I'm going to talk about where you can make the most out of them.
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They're going to be more useful to you if you're starting out probably rather
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than if you're more established, but take a listen and see whether these
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groups are right for you or not.
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So let's start with the pros and the cons.
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So the pros of these groups is well you're right in front
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of the right kinds of people.
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So people say to me all the time that they want to get in front of more
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couples, how do they find more couples to get in front of rather than just other
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suppliers, and here is a place where couples are hanging out all of the time.
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So that's a great reason to use them.
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The other great thing about them is they're free to access,
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so you're not going to lose anything by being part of them.
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It's a little bit of free advertising and you never know what might come of it.
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However, the cons may outweigh the pros.
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So for most of you, these people in these.
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Probably are not your ideal client.
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They often are, um, price hunting or looking for cheap offers and deals, which
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most of you probably aren't looking to do.
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And actually they can get quite annoying.
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They can be very spammy.
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Uh, most of the couples don't want to talk to each other, so they're
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just there for the information.
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So there's not much of a sense of community.
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And quite often in these groups, you'll just find streams and
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streams and streams of suppliers.
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Advertising themselves.
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And they can come across looking a little bit desperate, however,
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it is the right kind of community.
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So how can we make the most of these groups if we're part of them?
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Well, first up, find some to join in your local area, search for
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your county search for your town.
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Look for the word wedding.
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They're probably more useful to you than joining some of the UK massive groups.
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The second thing you need to do.
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As soon as you have joined the group is to read the rules.
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So you don't break any rules and then turn your notifications to off.
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Like I said, these groups can become very irritating very quickly, and
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actually you don't need to be seeing all of the posts all of the time,
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these groups aren't useful to you in terms of growing your business.
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I'll talk about why they're useful in a minute.
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So you don't need to see all the posts of people all the time.
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Looking for photographers, florists, cheap deals on whatever
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it is that they're doing.
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Or more likely, just lots and lots of suppliers spamming the
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group with their own offers.
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Turn your notifications to off.
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You don't need the noise in your life.
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You don't need the spam, switch them off now.
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So why would we want to be using these.
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Well, what I don't want to see you doing is posting and being
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one of those spammy suppliers.
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You don't need to constantly post in the group looking for couples.
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If anything, it can make your peer a little bit desperate.
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And like I've already said for most of you, your ideal couple are
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probably not hanging out in this.
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However, there are other things you can do in these groups to really get noticed.
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So instead of posting spammy offers post useful information that might
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resonate with an ideal client.
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If you write blog posts, for example, why not share some of your helpful
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tip blog posts in these groups?
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If there are genuine couples in the group looking to get married, the blog
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post is going to be much more useful to them than any kind of sales post.
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You can also use these groups to share tips, tips, and advice
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in your area of expertise.
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This positions you as an expert and shows people, you know
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what you're talking about.
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If you see couples asking questions in the group and it's about something, you
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know, the answer to then reply to their questions and show that you're the expert.
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Maybe even say, if you want to ask me more questions, you can find me on
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Instagram or here's my email address.
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I'm happy to speak with you.
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This could lead to more of a.
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The other way you can use these groups is if you have a very basic offer,
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most people in these groups, like I said, are looking for a bargain,
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they're not looking for a bespoke item.
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They don't have huge budgets to spend.
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However, if you have a very basic offer that you offer, maybe in the
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winter or the off season, perhaps a simple version of one of the products
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that you offer, you could share.
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In that group, maybe once a month or something like that, but you don't want to
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be offering your bespoke services in there because chances are no one's interested
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and you're just wasting your time.
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We don't want to be putting loads of sales posts into these groups.
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If you want to stand out from the crowd, share blog posts, share tips because
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not many other people are doing that.
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And that's much more useful to those couples than just getting bombarded with.
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Now the other thing I want to say to you is try and avoid promoting yourself in
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these groups, but to promote other people.
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Now, this may seem a bit counter intuitive, but we've all seen those
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posts where someone, some poor bride or groom posts in the group to say,
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I'm getting married on the 22nd of July, 2023, and I need a photographer.
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Is anyone available?
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Now what happens is all of a sudden, every photographer from up and
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down the land starts posting and commenting and basically advertising
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themselves and their services.
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Pick me, pick me, pick me.
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Not only is that massively overwhelming for the couple who probably are not doing
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their due diligence, if that's how they're looking for a supplier, but also it just
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makes you look a little bit desperate.
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If you're just jumping on the back of any single person.
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That's asking that question in the group.
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What is much more effective in these groups is when
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somebody else is tagging you.
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So if someone's asking in a group for a videographer or a cake maker, and you're
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not tagging yourself, but other people in the industry are saying, you absolutely
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need to use this person, or you should definitely check out this person is so
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much better than when you tag yourself.
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Now, how do we achieve this?
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Well, it's kind of organic is going to come out of the other things we're going
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to talk about today, but you can also get in the habit of tagging your own supply
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friends so that when they see a post that is relevant to you, they'll take you back.
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So for example, if you're a photographer and you see someone looking for
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a cake, Share the cake makers that you like working with on the
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thread, they'll be thankful for it.
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Tell them that you've done it.
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If they're not in the group, screenshot it and show them so that when someone
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in that groups now looking for a photographer, they're likely to tag
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you back and it looks so much more impressive under one of those threads.
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When other people are all recommending the same person, rather than all
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the people saying, pick me, pick me and recommending them themselves.
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So to recap, if you're going to join these free groups on Facebook,
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join them, check the rules, and then turn the notifications off.
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So you don't get bombarded with spam, try and avoid just sales posts
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actually post something that's useful to the couples in that community.
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Blog posts with helpful advice, share tips or reply to people and
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offer them help and advice, and then give them a call to action come
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to your Instagram or your website.
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Perhaps you've got a lead magnet that you could share with them
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that answers their question.
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Share that in there, if it is within the group rules and try
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not to promote yourself, it's so much more impressive when other
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people are tagging you on threads.
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So if you see people looking for suppliers, get into the habit of
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tagging your supplier friends, because I promise you they'll start to return the.
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The second group we're going to talk about today is the one that probably
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most of you are already part of.
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And if you're not already part of my free community wedding pros who are
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ready to grow on Facebook, go ahead and join it right now because it's a great
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resource and you get access to me as well.
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Most of you will be part of some or maybe many of these groups.
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So let's go through the pros and cons of these free wedding pro communitys.
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The first pro is once again, that it's a free to access.
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Most of these communities are free.
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You can just join them and answer the questions.
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As long as you are a wedding business and keep to the rules, you can
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be part of them free of charge.
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They also give you access to usually a fairly large amount of
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people in the wedding industry.
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Again, sometimes you can find them by county or by country, or perhaps they are
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even world wide, you can also get some free tips and advice in these groups.
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Big wedding experts like me, or like Kelly Mortimer, uh, all sorts of different
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people have these groups and you can get a little bit of access and a taster
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of what they're like to work with.
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Now.
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What are the cons of being part of these groups?
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Well, the first con is that they are large so it does make having
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any kind of community within the group, quite difficult.
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People join them to make connections, but then there's so many people
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in there and so many posts and so many different things.
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It's actually quite hard to make genuine connections.
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Although I am going to give you some tips and advice about how to do that.
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Also in these groups have a real mixture of people.
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Some people join them because they're just starting out in the industry.
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Some people join them because they're brand new.
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Some people join them as students because they're dreaming
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about being a wedding planner.
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Some people in these groups are really well established.
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Some people want to take their businesses.
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Seriously.
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Some people just want to offer stuff for free.
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So you have a real range of people, and it's quite hard to
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know which of those people are the most beneficial to connect with.
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So you have to do a little bit more work.
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But, like I said, they're great spaces and I definitely recommend being part of them.
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I would recommend limiting how many are part of it can be quite
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overwhelming if you're in loads of them.
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So join one, see if you like the vibe of it, take a look at the leader,
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find out who they are, what their credentials are and whether they're
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worth listening to and whether or not you like the vibe of the group.
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These groups can be wildly different depending on who's leading them
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and how the culture of the group and the community is, for me.
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I like my communitys to be positive spaces, to be places where people
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can feel very welcome and can ask their questions and not feel stupid.
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I have been part of some wedding communities where people can be quite
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nasty to each other in the comments, or quite rude to people who are starting out.
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And I absolutely don't tolerate that.
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So when you join these free groups, if you don't like the vibe of the
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group, that's absolutely fine.
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It's free.
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Just leave it and find another one that you've get on with better.
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Don't feel like you've got to stick around in all of them is better
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to just have a few that you engage with regularly rather than being
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part of loads and loads of them.
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So once you found the group that you like, how on earth do you engage with it?
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And how do you make the most of it for your business?
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The first thing to do is to make sure you read the group rules.
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I cannot tell you how many times people join my group and then
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start posting spam in it because they think it's a couples group.
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Even though it's got the word wedding pros in the.
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That is the fastest way to get evicted from a group or to just
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frustrate the other group members.
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So make sure you're reading the rules.
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What can you do in that group?
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And what can't you do in the group?
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Some groups won't allow links.
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For example, others will, some groups won't allow you to go live.
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Others will so make sure you're taking a look at the group rules and sticking
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to them because you want to make a good impression on the group leader
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and the other people in the community.
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So if you break the rules, as soon as you join well, it's probably
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not going to work out so well.
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The second thing is as long as it's within the rules on the whole is a
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really good idea to make an intro post.
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As soon as you join the group, you can't do promotional
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posts in groups on the whole.
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However, when you first join a community, there's that little
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window of opportunity to say, Hey, I've just joined this community.
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I'm really excited to be here.
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This is who I am.
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I'd love to connect with some of you.
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Thank you to whoever owns the group for letting me be part of it.
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Tell me how I can make the most of being in this group or something like that.
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You have a short window of opportunity to do that.
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If you wait a few weeks, then it suddenly looks a bit spammy.
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However, if you're genuinely excited, you've just joined the group.
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It's a great opportunity to introduce yourselves and make yourself visible to.
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People tell people what you do, who you are, where you're based and the kind of
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people you're looking to connect with.
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And I promise you not many people do this.
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I'm an owner of many of these groups and people join them
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and then they just stay silent.
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It will really stand out.
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If you do the intro post, when you first join, the second tip for you is
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when you're part of these communities is just, don't be invisible.
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Just because you're in there showing up, looking at things doesn't mean
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anyone else knows you're there.
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If you join the community and never say anything, you're effectively invisible.
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Now that may be fine if you're just there to try and soak
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up some of the free advice.
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But if you genuinely want to build community, build a
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network, find people that you.
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Uh, have to promote you or to work with or to work with on styled shoots.
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Then you've got to show up.
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You cannot be invisible.
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Being invisible is never commenting, never posting, never replying to
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comments, never showing up to live videos.
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And just being a lurker is very easy for us to just lurk around and not actually
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do anything proactive, but it's not going to benefit your business to be that way.
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So what can we do to be proactive and to start showing up?
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So people start to notice us while the basic way is to ask questions, use the
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group to ask questions, ask questions that seem really obvious to you, but
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you just need a bit of help with ask questions about where people are based.
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Ask questions about who might be based locally to you perhaps say I'm based.
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Hampshire.
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And I'd love to meet up with some people.
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Is anyone based there and want to go for a coffee, give people a reason to respond
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to you and to notice you ask questions, no question is too silly in my group.
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I always say that because I want it to be a safe space where you can ask
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anything if you're brand new and you don't know where to get a contract from
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asking the group, because I guarantee there'll be someone with more experience
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who can help you out with that kind of.
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If you're looking to open a new bank account or use a new piece of
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software and want some feedback on it, asking the group, because there
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may be people who've already used it.
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And by showing up and asking questions, you are starting to become visible.
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People are starting to see who you are and to recognize your face.
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And it's going to be much easier for you to then carry on building
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connections with those people.
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The second way you can stop being invisible is to answer
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people's questions in the group.
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So if you see people asking questions and you know the answer
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to them again, don't stay silent.
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Don't wait for someone else to answer it.
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But just say, in my opinion, X, Y, Z or I use this piece
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of software and this is why.
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Or I used to use that.
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I didn't really get on with it very well, but now I use that, however,
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please try and be polite, be responsible.
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So don't answer questions.
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You don't know the answer to and be real, be human, be kind.
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I've seen people answer questions in a really kind of condescending way.
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Thankfully not in my groups because I'm very protective about my community.
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Just because you think a question silly doesn't mean that you
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should answer it in a rude tone.
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Be kind.
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If you want to build connections, you've got to be kind to people.
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You've got to help people out, but go ahead and answer questions because it
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helps your face to become visible and it shows, you know, what you're talking
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about and that you're worth connecting.
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The next piece of advice I have for you is to start taking some
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of these conversations offline.
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And by offline, I don't mean off the internet.
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I mean, out of the groups.
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So for example, why not drop into someone's DMS on Instagram?
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If you've been chatting to them over some comments, just say like, oh, it was
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great to chat with you on Becca's group.
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Um, I know you wanted some help with contracts.
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Here's the contact that I use.
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It'd be great to connect with you and start having a more in-depth conversation.
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Or perhaps try and meet someone for coffee or go to a networking event and meet
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them there, carry on those conversations.
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If you want to build true lasting relationships that can lead to
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promoting each other, working together on styled shoots.
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or just having a great industry friend, you have to start taking
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some of these conversations offline.
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Now I mentioned Instagram DMS because we all know that Facebook
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DMS are just a nightmare.
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Messages go into my messenger that I don't find for weeks because they just seem
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to disappear off the face of the earth.
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Whereas on Instagram, they definitely seem to pop up more frequently.
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So if you're looking to connect with someone and take that conversation
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offline, then why not drop into their DMS?
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The final tip I have for you is to make sure your personal profile is up
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to date with your business details.
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Often we join these groups as our personal account, which I absolutely think you
18:54
should be doing, not your business.
18:56
And then we start answering questions and commenting, showing
18:59
up on those conversations and people want to know who we are.
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So what do they do?
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They click through to our personal profile, to kind of stalk us
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and to look at who we are.
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I have lost count of the amount of you that do not have your business details on
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your personal profile, visible to people.
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So when they click on you, they have no idea who you are and what you do,
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make sure your profile is updated.
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Your personal profile should be updated with who you are, what you do, links
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to your Facebook group links to your community, links to your Instagram links
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to your website, so that if someone's curious and comes across you in the
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group and wants to connect with you or work with you, they can just click
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on your face, go to your profile.
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Then head over to your business website or your Instagram page, if
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you haven't updated your personal profile, go ahead and do that.
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Now, before you start being really visible in these groups, because it's kind of
19:47
hampering how successful you can be if you don't have this information updated and
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it will literally take you three minutes.
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So go ahead, get that updated and start showing up in the free groups.
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And like I said, if you're not yet part of mine, wedding pros who are ready to grow.
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Do come along?
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Show up is a safe space to be where you can be vulnerable.
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Ask questions, answer questions, and make industry.
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We've talked about those bride and groom, Facebook groups.
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We talked about the free communities for wedding pros on Facebook, which now
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brings me on to the third category of group that I want to talk to you about.
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And that's paid for membership communities.
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Now, these paid for communities for wedding professionals are
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usually not just on Facebook.
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So you'll have a Facebook group community, but you will also have
20:30
more of a membership community or members portal that you can.
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As well, however, I think the Facebook group or wherever your group is meeting
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is a place where you're going to build the most genuine connections, which is
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why I'm talking about that here today.
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Now, what are the pros and cons of these membership communities?
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Well, the pros is definitely that they're much smaller communities
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full of committed people.
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I see that in my own members' lounge.
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If I look at my members lounge group versus my free group, guess
21:00
what everyone's showing up and being real and sharing their
21:03
questions in the membership space.
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Why?
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Because it's a smaller group of really committed people.
21:09
Whereas the free group has people from all over the spectrum.
21:13
Brand-new or, or not really interested in business or just a
21:16
hobby or just dipping their toe in.
21:18
If you're paying to be part of a membership community, it
21:21
shows that you're really serious about growing your business.
21:23
Therefore, the quality of people within that group is much, much higher.
21:28
They're really committed and they're all there for the same reason that
21:31
they want to build genuine connections.
21:33
So it's a great place to get started.
21:36
The second pro is that you get really high quality business training.
21:39
You will find sporadic business training in these free communities,
21:43
but it is just that, it's sporadic.
21:45
I will occasionally do training videos or little tips and hints
21:48
in my free Facebook group.
21:50
But if you want the full training, the guest experts the full
21:54
information about how to make reels or how to do email marketing.
21:58
Be at wedding shows, then that's where you're going to be in the paid community
22:02
to get that it's a higher quality level of training on a regular basis.
22:07
And the other pro of these is that you get really good access to the group leader.
22:11
If I have a member of my group, I will go above and beyond to do as much as I can
22:16
to help them in their wedding business.
22:17
Whereas if they're just in my free.
22:19
I just don't have the time, energy or resource to give them the kind of
22:23
attention I want to, so I'm much more likely to work closely with my members
22:28
than I am to people in my free group, just because they're committed and they're
22:31
there to be helped and I'm there to serve.
22:34
What are the cons of these groups then?
22:36
Well, obviously the biggest con is that it's not free.
22:39
The other groups I've mentioned so far today are free, but like anything,
22:43
if you want really good quality service, you've got to pay for it.
22:46
We can't expect to get everything for free all of the time.
22:49
So the con of being part of the membership.
22:51
Is that you have to pay for it and they can range my membership community is
22:55
20 pounds a month, but they could be anywhere from 10 pounds a month, right
22:58
up to a hundred pounds a month, depending on who the group leader is, what you get
23:02
from being part of the group and what kind of client you're trying to attract.
23:08
If you're part of one of these paid communities, then how
23:10
do you make the most of it?
23:11
How do you make sure you're making the most of that investment?
23:13
Because now you are putting money on the line.
23:15
You want to make sure you're getting a good return on investment.
23:18
Now, the first thing to note is actually these groups could
23:21
be very, very affordable.
23:22
20 pounds a month may feel like a big amount of money.
23:25
But when you think about that, that's five pounds a week, which is kind of
23:28
only a bit more than you might pay on a coffee in a week and you get really
23:32
good quality training and access to professionals and most importantly, a
23:36
place to build contacts and ask each other for really high quality advice.
23:41
There's nothing more lonely than being in the wedding industry or owning
23:44
your own business and just being on your own all the time, your friends
23:48
and the family don't really get it.
23:49
They don't know the ins and outs of the industry.
23:51
So having a really good community of people that you can ask when you
23:54
get stuck or, you know, are there to support you or cheer you on when
23:58
you're doing something new is really, really vital to help you grow your.
24:02
So how can we make the most of it?
24:03
Well, the first thing is to do that introduction posts, like I talked
24:07
about before, and this is even more crucial in the membership.
24:11
I would encourage anyone who joins my membership community to do exactly this.
24:15
And again, I see a lot of people not making the most of it.
24:18
I had a new member the other day who was absolutely refreshing in the way
24:22
that he introduced himself to the group.
24:24
And he got loads out of it because lots of people are replying to him.
24:28
And then he was replying back to them and engaging with the community.
24:31
So he'd only been part of the community a few minutes and he'd
24:34
already started building connections.
24:36
Why?
24:36
Because he made the most of that introduction post.
24:39
Building real relationships with the people in the community,
24:42
following them on Instagram.
24:44
And I guarantee they will remember him now because he really interacted
24:47
with them on a personal detail.
24:49
So do make sure you do go ahead and put an introduction post into the group as
24:53
soon as you join, or if the group leader introduces you, make sure you're then
24:57
introducing yourself underneath their post and replying to the comments and
25:00
talking to people who say hello to.
25:04
Secondly, if you're in a membership community, ask all the questions.
25:10
The whole point of being in this community is so that you can get
25:12
help in growing your business.
25:14
So don't be embarrassed.
25:15
Don't be shy.
25:16
Ask the questions.
25:17
That's why you're there.
25:18
That's why everyone else is there.
25:19
We're there to learn and to grow.
25:22
So whatever question you've got, make sure you are asking the question just
25:26
like in the free group, but I guarantee you'll get a much better quality of
25:29
response in the membership community.
25:31
Why?
25:32
Because it's full of those people are really committed to being there
25:34
and wanting to make good connections.
25:37
The next thing in these groups is they're really safe spaces to be very vulnerable.
25:42
Now we don't like being vulnerable.
25:44
We like to pretend that everything's fine, but actually we can get the most out
25:47
of these spaces when we are vulnerable.
25:50
When we say we're struggling with something, when we say we're not
25:52
sure how to do something, when we've got a really difficult client.
25:56
Uh, subtly talk about it so we can get some help in how to deal with it.
26:00
So we have the confidence to deal with some of these issues
26:03
in a professional way, but with professional help, so do be vulnerable.
26:07
If you're struggling with something, that's the time to really utilize
26:11
these groups and memberships to get the help and support and encouragement.
26:15
Absolutely need.
26:16
And it's a much safer space to do it in these paid for communities, because
26:20
like I said, everyone's there for one reason it's a much smaller group
26:23
of people in the group is not full of hundreds of other people as well.
26:26
So it's a great place to be.
26:30
The next tip I have for you is to make the most of the training.
26:33
There is some really high level training.
26:35
If you look in my wedding pro members group, I have high-level
26:38
experts every single month.
26:40
And the great thing about these membership communities is it allows
26:43
you to access really great levels of training for a really affordable price.
26:47
Why?
26:48
Because.
26:49
Benefit from my connections in the industry.
26:52
And from the fact that there's lots of you putting into that group to make it work.
26:56
So for a small, monthly fee, you get access to trainers that would usually
27:00
spend or charge you hundreds of pounds to go on their courses and to access them.
27:05
But through your connection with me, you get access to them and they are
27:09
real people that you can interact with.
27:11
So make sure you're putting those dates in your diary, turning up.
27:15
Asking the questions to those leaders, you can get your personal questions
27:19
answered within the community because it's a small group of people.
27:23
So make sure you're making the most of those training sessions showing up
27:26
to them or putting them in your diary and rewatching them at a later date.
27:31
You also get access to whole libraries of previous training sessions as well.
27:35
So do make the most of those before you go ahead and buy other
27:38
courses, because there may be a session in there that can help you.
27:41
So if you're stuck with something like email marketing, accounting, Instagram
27:45
reels, Facebook advertising, SEO, Google keywords, Google analytics.
27:50
Well, ask your group leader, or go into your member's portal and see if there's
27:54
already a training session on it.
27:55
That's part of your membership and therefore free for you to access.
27:59
Don't go ahead and stop buying additional training when you've
28:01
got access to all of this training as part of your membership price.
28:05
And if you're in my community, one thing I always say is if there's something
28:09
you need training on, tell me about it.
28:11
And I will go ahead and find the best experts for you.
28:14
Bring them into the group again, using my connections.
28:16
So you get access to that training for free as part of your.
28:20
If you don't ask, you don't get.
28:22
And whenever someone asks in my group, I will always do my best to find a
28:26
great expert, to bring in, to talk to them about whatever subject it is.
28:30
The other great thing about showing up to that training is that you're
28:33
always getting up-to-date training things like Instagram and Facebook
28:37
and SEO change all of the time.
28:39
So every few months you can get a new expert into one of those membership
28:42
communities and you can make sure you have the latest information.
28:48
The next thing you need to be doing.
28:49
If you're part of these membership communities is showing up and commenting.
28:53
If you're watching the weekly live videos or you're watching the
28:55
training, don't watch them in silence.
28:58
Make sure you're interacting, commenting, talking to each other.
29:01
So people start to recognize your name.
29:03
Although we're online when we're all watching the same video at the same time
29:06
and talking to each other, we start to feel like we're building relationships
29:10
with people and we start to remember them.
29:12
So interact in the comments, reply to other people's comments, be friendly,
29:15
say hello to each other, help people out and answer their questions.
29:19
This is a sure fire way to stand out and to start being noticed.
29:23
If you never show up and you never comment, no one's ever
29:25
going to know you exist.
29:27
The final thing I want you to do if you're part of these membership
29:30
communities or part of mine is to make sure you're looking for
29:33
opportunities to help other people out.
29:35
We love to help other people out.
29:37
And when other people help us out, we want to then help them in return.
29:42
So if you see people asking questions or feeling vulnerable, or being stuck
29:45
with something, Offered to help them.
29:48
And again, in the paid for membership communities, you know, that
29:50
everyone's there for the right reason.
29:52
And therefore it's a less scary prospect to offer to help because they're not
29:55
going to bite your head off they're there because they want the help.
29:58
So go ahead and offer them help.
30:00
You can share resources with them.
30:02
You can share ideas with them.
30:04
You can offer to jump on a call with them and, and walk them
30:07
through something and guess what?
30:09
You'll build a relationship with them so that then they will want to start
30:12
recommending you to other people.
30:14
And this is when we go full circle.
30:16
Remember right back when I talked about those free bride and groom wedding
30:19
communities, and how you want other people to be commenting your name
30:22
rather than talking about yourself.
30:24
Well, this is how it happens.
30:26
I see this happen all the time with my membership groups.
30:29
They're all in the membership together.
30:30
They start to get to know each other and they know what each other does.
30:34
And then when those posts come up in those bride and groom's communities, guess what?
30:38
They're all promoting each other because they're all part of the same community.
30:44
Whichever groups you're part of on Facebook, whether it's the bride and
30:47
groom groups, the free groups, or the pay for membership community, it's
30:51
really important that you don't be invisible and you make the, most of the
30:54
opportunities start implementing some of these ideas that I shared with you,
30:58
whether it's the introduction post.
31:00
Asking a question, being vulnerable, even going live in the group and talking
31:04
about something, talk about an experience you've had and how it can help other
31:07
people start taking those conversations, offline, meet people for coffee.
31:11
That's how you're going to get the most of these communities.
31:14
If you're interested in being part of my paid for for membership community,
31:18
the wedding pro members lounge, I would absolutely love to have you.
31:21
So I've created a special offer just for you, the podcast listeners.
31:24
If you go to the link in the show notes and use the code podcast, you can try
31:30
the one month for free for one pound.
31:32
That means you can see if you like the community.
31:34
See what I'm talking about and for just one pound.
31:36
You can access all of those trainings as well.
31:40
So go ahead, go to the show notes and use the code podcast to get that special.
31:45
If you've enjoyed the tips in today's episode, why not go
31:48
ahead and share it with a wedding industry, friend, or colleague.
31:50
So it helps them out too.
31:52
And if you love the show, please go and help me out by rating or reviewing it.
31:57
I'll see you.
31:57
Next time.
32:01
One thing I love about the wedding industry is the other amazing
32:03
people you get to work with.
32:05
If you want to meet like-minded wedding pros, just like you, then
32:09
why not join my free Facebook?
32:11
Wedding pros who are ready to grow.
32:12
Come to meet some new connections, hang out with me and hopefully learn some new
32:16
things too just search for us on Facebook.