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World Cup Rights Battle Heats Up | Durham News
The U.S. men’s soccer team’s record-breaking TV ratings this summer—30 million viewers for the Belgium loss—have ignited a bidding war for future World Cup broadcast rights. Fox got a steal for the current tournament, but next up in 2030 and 2034, giants like Netflix, Disney, YouTube, Amazon, and Apple are all circling. FIFA is set to launch talks soon, bundling English and Spanish rights together for a massive $1–2 billion per tournament. With live global events still unmatched in audience power, the race is on to capture eyeballs—and the stakes are sky-high for viewers, advertisers, and…
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