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“If You Don’t Map It, You’ll Drift” – Why Every Business Needs a Strategic Plan
In this first episode of the Strategy Sessions series, Ashley Carlson and Nichole Hughes introduce the concept of strategic mapping and why it’s essential for sustainable business growth.
They challenge a common misconception: most business owners don’t struggle because they lack ambition—they struggle because they lack a clear, actionable plan. Ashley and Nichole unpack how operating without direction can lead to burnout, constant pivots, and “shiny object syndrome,” ultimately slowing true progress.
The conversation breaks down what strategic mapping actually is, what a strategic plan is…
The skinny
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