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How to Optimize Your Marketing Investments for Peak Performance (Episode 4 of 5)
How do you optimize your marketing spend without spending more?
In Episode 4 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency’s Fractional CMO services, to explain how data-backed decision-making leads to better performance without increasing your budget.
You’ll learn:
* How to spot underperforming keywords and reinvest in what’s working
* The importance of statistical significance before making campaign changes
* Why small tweaks in ad copy can drive 25% or more lift in performance
* How to avoid the biggest…
The skinny
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