Latest / The Spiro Podcast: Managing your Real Estate Photography & Videography Business / A Photographer's Streamlined Workflow

Transcript

A Photographer's Streamlined Workflow · The Spiro Podcast: Managing your Real Estate Photography & Videography Business

• 0:00
  Coming up on this episode of The Spiro podcast.
• 0:04
  I never try to blame anything for anyone.
• 0:06
  I always try to blame the process.
• 0:08
  So whenever there's a gap in our business, I don't blame a person,
• 0:12
  I blame the process.
• 0:14
  Welcome to the Spiro podcast.
• 0:16
  Managing your real estate photography and videography business
• 0:21
  with your hosts, Todd Kivimaki
• 0:23
  and Craig Magrum.
• 0:27
  Hi, and welcome to the Spiro
• 0:28
  podcast, Managing your real estate photography and videography Business.
• 0:32
  Spiro is a software platform designed to help you manage
• 0:36
  and grow your day to day business in real estate, visual media.
• 0:41
  I'm your host, Craig Magrum, and welcome to the podcast.
• 0:43
  We're always glad to have you. Glad to be back.
• 0:45
  Was on vacation for, well, for a couple of days anyway
• 0:49
  last week and maybe we'll dive into that.
• 0:51
  But along with me each and most every week,
• 0:54
  co-host and also with Spiro founder and owner Todd Kivimaki.
• 0:58
  Good to be back, Todd.
• 0:59
  Craig, welcome back.
• 1:01
  - It's great to have you back. - Thank you.
• 1:03
  You know, I, I warned all the the listeners last week
• 1:07
  and especially first time listeners, is that if if this is your first time
• 1:10
  tuning in, I'm sorry
• 1:12
  - you are missing the better half of the podcast, - oh for crying out loud.
• 1:16
  Hopefully they came back and they will get you this week.
• 1:19
  You're the one that provides all the great content.
• 1:21
  Well, I mean, I chip in here and there, but no, it's a team effort.
• 1:24
  It's a it's a team effort. Yeah, but it's great to have you back.
• 1:27
  You know, I listen to these things every once in a while just to make sure
• 1:31
  that we're not totally blowing it.
• 1:33
  Yeah, I literally.
• 1:34
  Yeah, I'm like, Oh, my goodness. Todd, why did you say that?
• 1:36
  Or why you talking so fast?
• 1:38
  So I listened to the one, what, Just me last week, and it was so weird.
• 1:43
  I'm like, like I was almost like, like I knew it was me in the opening,
• 1:46
  but I was almost like, jarred because I didn't hear your voice.
• 1:49
  - So it's good to have you back. - Thank you.
• 1:52
  Thank you.
• 1:54
  It was an enjoyable couple of days off.
• 1:56
  Yeah.
• 1:57
  So we could nerd out and I could.
• 1:59
  I could hear what it did, but I don't know if listeners want to hear it,
• 2:03
  but part of me wants to nerd out, you know?
• 2:06
  Well, Craig, where were you?
• 2:10
  For those of you that have not heard this time last year,
• 2:12
  I make this yearly pilgrimage down to the Dayton, Ohio area.
• 2:17
  It's now in Xenia, Ohio, but it was in Dayton for years.
• 2:20
  But it's called Hamvention.
• 2:22
  Hamvention
• 2:23
  Yeah.
• 2:24
  And it's not about not smoking.
• 2:27
  Oh, no, no, no.
• 2:29
  Actually, it's not smoking.
• 2:30
  Me? No, I'm a ham radio operator.
• 2:34
  Maybe some maybe some people have heard of that.
• 2:36
  Literally. Really? That's still around. That's still a thing.
• 2:39
  Yeah. Yeah, it is.
• 2:40
  Yeah. Yearly.
• 2:42
  This is the largest gathering of ham radio operators in the world, Todd.
• 2:46
  Happens every year.
• 2:48
  Like I said, down the Dayton area, and it's on average around 30,000 people
• 2:52
  that show up for those from all over the, all over the world.
• 2:56
  - Wow. - All over the world.
• 2:58
  Yeah, it's fun.
• 2:59
  We get our nerd on, we get our geek on and we have a good time
• 3:03
  looking at all the, you know, all the gear and forums and meeting up with people
• 3:08
  that you've talked to on the air or communicated with on the air.
• 3:10
  You know, it's it's a lot of fun.
• 3:13
  This was like the original social media.
• 3:15
  Exactly.
• 3:16
  You were a pioneer of social media, Craig.
• 3:18
  Like, there you go.
• 3:19
  All of our listeners out there like, what are you talking about?
• 3:21
  Like, so give us give us the 20 or 30 SEC.
• 3:24
  What is ham radio?
• 3:27
  Okay.
• 3:27
  So it's I mean, it's a hobby of sorts, but
• 3:32
  it's just worldwide radio communication.
• 3:34
  It's it's not broadcasting.
• 3:36
  So it's not like a traditional commercial radio station.
• 3:39
  It's point to point communication.
• 3:40
  So, you know, me as a ham radio operator with my gear,
• 3:45
  my radio set up my antenna out in my yard, which is just a 12
• 3:49
  gauge electrical wire, run up a pole with a coaxial running out to it.
• 3:53
  My transmitter and my transceiver here in the in the in the office
• 3:59
  hooked up to the computer.
• 4:00
  You could do voice modes. You could still use Morse code.
• 4:03
  Believe it or not, a lot of a lot of Morse code operators or digital communication.
• 4:07
  So it's basically
• 4:11
  I can text without cell phones or the Internet.
• 4:14
  - It's kind of cool. - Yeah, it is cool. Yeah.
• 4:16
  So unless our listeners are of our age or older or they are preppers,
• 4:22
  they just learn about ham radio for the first time.
• 4:25
  So preppers,
• 4:27
  right?
• 4:27
  I mean, there is that segment of hams.
• 4:30
  Yeah.
• 4:31
  We, we took Well, I won't get into that.
• 4:33
  I don't want to insult anybody.
• 4:36
  It's it's just kind of it's, it's a fun hobby for me.
• 4:39
  I'm just I'm fascinated how an electromagnetic wave
• 4:43
  can encode data in information or voice or whatever.
• 4:47
  Mm hmm.
• 4:47
  And and it could go halfway across the world and be decoded
• 4:50
  on the other side. It's just. It's awesome.
• 4:53
  You know, we take people in Australia and Japan.
• 4:55
  Yeah. Anyway.
• 4:56
  That's cool.
• 4:56
  You know, we take communication for granted. Yeah, we do. Easy.
• 4:59
  It is to communicate. We're like, Well, what?
• 5:00
  You can just hop online and do that.
• 5:03
  But like prior to online, you could not.
• 5:07
  I remember I've haven't done ham radio, Craig, but I do remember the days
• 5:11
  back and, you know, the early infancies of modems.
• 5:14
  So, you know, you're,
• 5:15
  yeah, 16, six or 32 K modem, you'd plug it in and you dial up.
• 5:19
  And I remember there was an app or there was a program
• 5:22
  or a website that you'd go to and you could
• 5:24
  ping someone across the world and you would randomly get someone.
• 5:28
  And I do remember the excitement of like it ringing and somebody picking up
• 5:31
  and a voice from I don't know where,
• 5:35
  but I had an accent that I didn't really understand, like answer.
• 5:38
  I'm just like, who?
• 5:40
  Like, Whoa, this is so neat. So yeah,
• 5:44
  Yeah.
• 5:44
  Well, I'm glad you got away.
• 5:46
  Yeah, I say we're boring people by now.
• 5:48
  Let's. Let's move on.
• 5:50
  I find it interesting.
• 5:51
  I think it's fun, but
• 5:53
  it's good to be back, so.
• 5:55
  All right, well, last week, you dove
• 5:58
  into a very exciting topic of bookkeeping.
• 6:01
  And that's an important thing that I've done.
• 6:04
  Yeah, Yeah.
• 6:06
  Insurance.
• 6:06
  You still need to cover insurance and insurance.
• 6:09
  Yeah, we did one way back, but we need to have that again.
• 6:11
  Those are things like,
• 6:12
  remember all you are the owner of your business last week for finances.
• 6:15
  You're the cfo of your business, right?
• 6:17
  You're the h.r. Of your business.
• 6:19
  You're the ceo of your business.
• 6:21
  You need to protect it, too.
• 6:22
  Part of that is finances, right?
• 6:24
  Right.
• 6:25
  Well, before we get into this week's topic,
• 6:27
  i love seeing the,
• 6:29
  you know, emails come in from listeners and viewers
• 6:32
  seeing the youtube comments and you you had a couple of comments
• 6:36
  that came in that you wanted to share, right?
• 6:38
  I did, yeah.
• 6:39
  Just a few testimonials here that I like to share from some of our users.
• 6:43
  There are.
• 6:44
  So I'm going to here's Louis, I will read.
• 6:46
  He says Spiro is truly the best software
• 6:49
  out there and offers tons of features, resources and materials which allow me
• 6:53
  to have everything I needed in one place at a crucial time in my business.
• 6:57
  Yeah, that's awesome.
• 6:58
  Spiro saved me hours of time and has allowed my business to grow quickly.
• 7:02
  I look forward to all the future updates and features.
• 7:06
  I am confident that Spiro will be the leading software
• 7:09
  for the real estate, photography industry and other industries as well.
• 7:13
  So thank you Luis, for that.
• 7:14
  - Appreciate that - Elena said.
• 7:16
  One of my clients
• 7:17
  that usually has something negative to say about everything.
• 7:21
  Actually, complimented the marketing kits when I deliver the media.
• 7:26
  - All right - so I want to pass this along.
• 7:29
  he liked the media kids had nothing negative to say.
• 7:31
  Kind of a miracle.
• 7:33
  - Thank you, Elena. - It's funny.
• 7:36
  I know people like that, though.
• 7:37
  I get that.
• 7:38
  Yes, I yeah.
• 7:40
  Herb said, Dang, son, you guys are smashing it out of the park.
• 7:44
  Thanks, Herb.
• 7:46
  Joshua said, coming from a real estate team
• 7:50
  hyper focused on systems and processes, Spiro is an absolute breath of fresh air.
• 7:55
  I truly appreciate all of your hard work for the continuation of knowledge
• 7:57
  and experience.
• 7:58
  It's made the transition
• 7:59
  into opening my own business so much smoother and actionable.
• 8:02
  For those of you that don't know Joshua.
• 8:04
  He went from a realtor to a real estate photographer.
• 8:07
  Yeah. That's what you. That's what you're all about, Todd.
• 8:10
  - Systems and processes, - systems and processes.
• 8:13
  You know, if you're going to do it a thousand times a year or 12,000 times
• 8:17
  or 100,000 times a year, let's just create a system for us, streamline it.
• 8:21
  And that's what we spent 20 years doing inside of Spiro.
• 8:25
  Right, Right. So, well, cool.
• 8:27
  Awesome feedback. Yeah.
• 8:29
  Thank you all for sending that in and reaching out.
• 8:31
  We love to hear that.
• 8:32
  We don't mind hearing the bad either.
• 8:34
  Chat with us, you know, if you are
• 8:36
  if you have a question, if you have feedback, please let us know.
• 8:39
  That makes us better.
• 8:40
  We love hearing you know, we're still humans.
• 8:43
  We we love hearing the great as well.
• 8:45
  I shared this link last week.
• 8:47
  If you do have feedback, we do have a board now online
• 8:51
  where you can post a suggestion for a future update.
• 8:56
  The other cool thing is yeah, if someone else posted this suggestion
• 9:00
  that you want or you can read other suggestions, you can upvote it as well.
• 9:03
  So we will work on the suggestions.
• 9:07
  With the highest number of votes or those of you that want the most of you
• 9:12
  what you want. Wait a minute. Let me try that again.
• 9:17
  Speaking about communication.
• 9:18
  Holy cow.
• 9:19
  Jeez, I'll are.
• 9:22
  We will work on the highest priority that you as a community want
• 9:26
  all Spiro users.
• 9:27
  So I'll give you a website here.
• 9:28
  We'll put it in the notes as well.
• 9:30
  But at spiromedia.featurebase.app
• 9:35
  So we'll link it below but you can go on there.
• 9:37
  You can also see the roadmap of what's coming and also
• 9:40
  the Changelog of what we have done in the past.
• 9:44
  That'll work.
• 9:45
  That'll work.
• 9:45
  What's that website one more time, just so people get it.
• 9:48
  That is spiromedia.featurebase.app
• 9:53
  Got it. All right.
• 9:55
  Like I said, we'll put that here on the screen
• 9:57
  and we'll make sure that's in the show notes for you as well.
• 10:00
  Yeah. All ready.
• 10:02
  Well, anything else we want to hit before we dive into this week's topic?
• 10:05
  One more quick thing.
• 10:06
  This is a side I see this question a lot
• 10:08
  and they ask about I see an editor question a lot.
• 10:13
  A lot of you are.
• 10:14
  I understand it's can we get consistent editors?
• 10:16
  How do we get the quality we want?
• 10:19
  And, you know, when you do a test, typically with a with an editing team
• 10:23
  or an editor, the test that sent back looks beautiful, right?
• 10:26
  And then maybe a month later or six months later,
• 10:29
  maybe one week later, it looks completely different.
• 10:31
  So there's you know, those are the struggles
• 10:34
  of having an editing team and the turnaround time in the process.
• 10:38
  I would like to mention, though,
• 10:39
  that we do have an editing team, so we have created that.
• 10:43
  So at Wow we created our own editing team called Creo,
• 10:47
  it's in Kosovo, but I am just a minority owner in it.
• 10:51
  Lobban and Shend over and in Kosovo are the majority owners of it,
• 10:56
  and we send a ton of jobs to them for our company.
• 11:00
  Wow video tours now they have expanded and they are able
• 11:04
  to service other real estate companies as well.
• 11:07
  So if you are looking for an editor,
• 11:11
  they can do
• 11:12
  your editing and they will integrate completely in the Spiro.
• 11:16
  They know the system really well.
• 11:18
  So if you want to streamline your editing process,
• 11:21
  we're going to talk about some of that today.
• 11:22
  Not editing, but we're going to talk about streamline your process
• 11:25
  you can reach out to Labden
• 11:28
  you can find him at creo
• 11:31
  creollc.net
• 11:35
  So creo creollc.net.
• 11:38
  Feel free to reach out to them.
• 11:40
  You'll have a real call.
• 11:41
  He'll get you on Skype or Zoom.
• 11:43
  He's a fantastic individual.
• 11:46
  Like I said, he I'm a minority owner.
• 11:47
  I'm a partner with him and Shend.
• 11:49
  But it's a great option for you.
• 11:51
  No pressure to try it, but I know we have other Spiro users
• 11:55
  and other non Spiro users using them as well.
• 11:57
  And they have expanded their capacity.
• 12:00
  Very cool.
• 12:01
  Good job.
• 12:02
  Well, again on the screen and I'll put that
• 12:04
  in the show notes for you as well if you're interested in checking that out.
• 12:08
  Correct.
• 12:09
  All right.
• 12:10
  Well, talking about processes.
• 12:13
  Yeah.
• 12:14
  And how important that is to your business,
• 12:17
  having a streamlined process, something that's repeatable,
• 12:21
  the motion that you go through every day to keep things consistent and predictable.
• 12:26
  And I mean, there's always going to be wrenches
• 12:28
  that get thrown into your process, right?
• 12:29
  That's just life.
• 12:31
  That unexpected phone call from a realtor that just upends the whole day
• 12:35
  or say a camera going down in the middle of your day and you didn't have a backup.
• 12:39
  There's always things. But if you can have
• 12:43
  a streamlined process for most functions in your business,
• 12:47
  you're going to find that it makes things efficient, profitable and repeatable.
• 12:51
  So let's dive into that this week.
• 12:54
  Todd What what specifically did you want to dive into on processes?
• 12:59
  Yes, I want to keep the same kind of day in the life.
• 13:02
  You know, we understand what you are doing every day
• 13:05
  because we we have done it or we are still doing it.
• 13:08
  So Craig, we talk about this a lot.
• 13:11
  So Craig is an employee of Wow video tours and he not only does business
• 13:15
  development in his market, but he also does the does the photo and video
• 13:21
  when when needed and a lot of it and as he grows the market in our goals
• 13:26
  the transition to get him into shooting less and building more relationships.
• 13:31
  But regardless he is out shooting every day.
• 13:34
  So I want to stick to the day in the life.
• 13:36
  Have gotten really good feedback on that and hopefully you can get
• 13:39
  some little nuggets in here of how to streamline.
• 13:43
  But one important thing is, is once you get the jobs in
• 13:47
  and there's lots of jobs coming in, you need to fulfill the jobs.
• 13:51
  And like Craig mentioned, having this streamlined, repeatable process
• 13:57
  will ensure consistency.
• 14:01
  Quality will ensure that expectations are set and met.
• 14:07
  Expectations are so important
• 14:09
  in any process at any business
• 14:13
  and we've developed a streamlined process.
• 14:15
  So I want to start from that fact of
• 14:17
  we've got a packed schedule and we've got a lot of things coming in.
• 14:21
  And Craig, I want to start this process with the night before.
• 14:26
  So you have shoots tomorrow and I want you all out there
• 14:30
  that are listening right now to kind of think
• 14:32
  about what your process is and are there gaps anywhere?
• 14:36
  Is there anywhere that you can improve the process?
• 14:39
  And if so, take a couple of things, make some changes
• 14:44
  and make that process better.
• 14:47
  So in talking about communication and expectations,
• 14:50
  there's a couple of things that have to happen for the day to go off.
• 14:53
  Okay, Tomorrow. So one of those things is
• 14:59
  it's one of your two largest pain points as a photographer.
• 15:02
  So it's not the driving you do.
• 15:05
  What's the number two pain point you have as a photographer, Craig,
• 15:08
  When you're out shooting houses?
• 15:11
  Well, Todd, I would have to say
• 15:14
  by far home readiness,
• 15:16
  the client, the seller not being ready
• 15:19
  for the professional shoot that's been scheduled for them.
• 15:22
  You'll walk in the house is not quite ready
• 15:26
  and then you got to wait for them to try and move things and hide things or clean
• 15:30
  or and you just you don't have time for that in your shoot day.
• 15:33
  I might have four or five.
• 15:35
  Six shoots stacked up in a day, and I can't wait for that
• 15:39
  seller to be cleaning and moving.
• 15:42
  So yeah, that's what I would say is, is home readiness
• 15:45
  So that's the same of what we hear.
• 15:47
  Craig And that's I think the general consensus out there
• 15:51
  is there's nothing worse than to drive all of those miles
• 15:55
  and spend that time to get to a property to just want to do your job
• 15:59
  and you can't do your job right.
• 16:02
  And even if you try to do your job, you are set up for almost failure
• 16:08
  because you're so focused
• 16:11
  on getting the house ready or waiting for the homeowner to move things
• 16:14
  and am I going to be late to my next appointment?
• 16:16
  And do I need to alert somebody
• 16:17
  that you probably just end up forgetting to shoot something, you know?
• 16:21
  Oh, I forgot the master bathroom. Well, how do you forget?
• 16:24
  Or you forget that because you were taking around this rat race
• 16:27
  of try to clean things up, herd seven cats and sweep the floor at the same time.
• 16:30
  Can you start upstairs or start in the basement
• 16:33
  and that your order gets through?
• 16:34
  Yeah, yeah, yeah.
• 16:36
  So the ways that we combat that as a software
• 16:40
  and as a real estate media business is we send text messages.
• 16:44
  I mean, we just talked about communication, right, with the house now.
• 16:47
  Well, there's no ham radio involved.
• 16:50
  We do not send a point to point
• 16:54
  signals to the homeowners.
• 16:56
  We've updated it a little bit.
• 16:58
  So it would be good to imagine you get a list of like
• 17:01
  a thousand like point to point you need to do for tomorrow.
• 17:04
  Of all the subscribers
• 17:05
  say be listening on 146.52 megahertz at this time.
• 17:10
  I'm gonna send you.
• 17:12
  Sorry. Okay.
• 17:13
  Oh, I love it.
• 17:15
  So so we've upgraded that process and any
• 17:19
  any subscriber on the order will receive a text message.
• 17:24
  So you're used to this, right?
• 17:26
  Domino's does this.
• 17:27
  They're kind of the ones that premiere the pizza tracker.
• 17:30
  But my chiropractor does this.
• 17:32
  My doctor does this when I have an appointment.
• 17:34
  An appointment with my accountant the other day,
• 17:35
  I got a text message reminder because time is money, okay?
• 17:41
  So the
• 17:42
  system will automatically send those reminders out the day before.
• 17:46
  And you know what?
• 17:47
  We put in those reminders.
• 17:49
  A getting ready guide.
• 17:51
  Oh, my goodness.
• 17:52
  Can you even believe it.
• 17:55
  It's like.
• 17:55
  But wait, there's more. Right. And you know what happens
• 17:58
  when the homeowner gets the getting ready guide?
• 18:01
  They mumble under their breath
• 18:02
  at the photographer and all the work that they have to do.
• 18:05
  Yeah, but they do it
• 18:08
  most of the time.
• 18:10
  Yeah. Yeah.
• 18:11
  It's not a perfect process, but I think put yourself in their shoes
• 18:15
  and you've probably sold a house before.
• 18:18
  Those of you that have,
• 18:20
  you're selling the largest investment of your life.
• 18:22
  You know, if you get a list that says you should do these things
• 18:25
  - to make your house look great - do it.
• 18:28
  Do it. Yeah.
• 18:30
  So and we actually have examples
• 18:33
  of when Ryan, our head trainer, was out.
• 18:36
  He was in Charlotte and he had a couple of I don't think the appointments
• 18:40
  were back to back, but they're in the same day walks into the first appointment
• 18:43
  house is nowhere near ready nowhere near ready
• 18:48
  and the homeowner said, you know, it'd be really great
• 18:52
  if you guys gave me like an idea, a list of items I should do
• 18:57
  before you guys get here so I know what you want me to do.
• 19:02
  You know, Ryan turns them, beats his head on the wall.
• 19:05
  You're not literally.
• 19:07
  But this lightbulb goes off.
• 19:08
  He's like, Oh, well, yeah, we.
• 19:10
  Well, we.
• 19:11
  I mean, what is he supposed to say? Oh, we gave it to your.
• 19:13
  We gave it to your realtor.
• 19:14
  Your realtors are real, you know what dropped the ball?
• 19:18
  You can't say that.
• 19:19
  And then he goes to a house the same day and I'm not even kidding you.
• 19:22
  And he walks in and it's great. Perfect.
• 19:25
  And you know what information he got back from the homeowner?
• 19:28
  I said, Hey, that sheet you sent me, that sheet I got from my realtor
• 19:31
  was really helpful and the house was perfect.
• 19:34
  So at that point we were like, Hey, like, we know how busy realtors are.
• 19:39
  It's not a fault of the realtor.
• 19:40
  I never try to blame anything for anyone.
• 19:42
  I always try to blame the process.
• 19:44
  So whenever there's a gap in our business, I don't blame a person,
• 19:48
  I blame the process.
• 19:49
  So the process of giving our getting ready sheet
• 19:53
  to the realtor was flawed because realtors are busy.
• 19:59
  If we want the
• 20:00
  homeowner to have the getting ready sheet, let's send it directly to the homeowner.
• 20:04
  Boom Update was done in Spiro.
• 20:06
  Add a homeowner to an order.
• 20:08
  We will text message them reminders and you're getting ready guide
• 20:13
  Todd, I really I want to repeat that because that just jumped out to me.
• 20:17
  Don't blame the person.
• 20:19
  Blame the process.
• 20:21
  It's you want to destroy a business relationship, point a finger at a person.
• 20:25
  You want to improve the relationship and make your business better.
• 20:28
  Look at the process to avert the issue that you just faced.
• 20:31
  I like that. That was good.
• 20:34
  You know, I can't take credit for that.
• 20:35
  One of my coaches, I believe Dennis Dennis, told me that I had a
• 20:39
  I had this whole I was
• 20:41
  I was on a coaching call with him and I was just convinced that I was right.
• 20:44
  You know, I'm proud to have my chest out, that I was right and
• 20:48
  and he set me completely straight
• 20:51
  that the process was flawed,
• 20:55
  that this employee, they were just following what they knew.
• 20:59
  They had never given any sign that they would
• 21:04
  do something behind my back or do something incorrectly
• 21:06
  or not want to have the best intentions for the company.
• 21:09
  And he was 100% right.
• 21:11
  I have lives tried to live by that eversince of
• 21:15
  just don't blame people, blame the process.
• 21:20
  I like that.
• 21:21
  Okay. Sorry to interrupt.
• 21:23
  Just not one of the things.
• 21:24
  Yeah. No, that's a thank you for that.
• 21:27
  So that process is done for you.
• 21:29
  Put your homeowners on the order and you say, Well, Todd,
• 21:32
  how do I get my agents to know that they can add a homeowner?
• 21:36
  You just tell them We talked about newsletters, we talked
• 21:39
  about communication.
• 21:40
  It's not going to be a 100%.
• 21:43
  You're not going to tell them once and they're not going to remember.
• 21:46
  You're going to have to actively work at communicating.
• 21:50
  It's not hard,
• 21:51
  but you're not going to do it one time and expect it all to be done right.
• 21:55
  So always communicate.
• 21:57
  And this is a selling point for your company.
• 22:02
  Hey, realtors, we've made it so easy for you.
• 22:04
  We know how busy you are.
• 22:07
  We know you're managing a thousand things a day.
• 22:10
  We want to help you make sure houses look beautiful
• 22:14
  for our photo and video services.
• 22:17
  We now allow you to add your homeowners onto the order.
• 22:22
  Here's how you do it.
• 22:23
  On step three, click Add a homeowner Enter in the homeowner's
• 22:27
  name and cell phone number. Click Save.
• 22:30
  Now we will automatically send text message reminders to your homeowners.
• 22:36
  You know, just do something like that.
• 22:38
  You can type it.
• 22:38
  You can tell them that you can create a video and send it all to them.
• 22:42
  You get creative. You're more creative than I.
• 22:44
  That's the messaging
• 22:45
  I would give them to sell that you have upgraded your services,
• 22:49
  you've upgraded your systems and you're making their life easier.
• 22:53
  They love that.
• 22:55
  Yeah.
• 22:56
  And you see it firsthand, right, Craig?
• 22:57
  I mean, you're still out there every day and you see this in action.
• 23:00
  Yeah, Yeah.
• 23:01
  When I do a presentation at the office
• 23:03
  and I show that feature or show the marketing tool kit and
• 23:06
  how that's integrated into their system, their eyes just light up.
• 23:09
  So the night before your all subscribers,
• 23:13
  this could be the agent as well, because it's an agent.
• 23:15
  Need agents need reminders.
• 23:17
  They get this text message reminder link to the generator website.
• 23:20
  So you know that they are at least have been pinged
• 23:25
  before the night before the appointment.
• 23:28
  So the other night before the appointment.
• 23:30
  So, Craig, what's your night before the appointment procedure?
• 23:33
  Yeah.
• 23:34
  So I always I like to log into Spiro’s photographer portal so
• 23:40
  you know, the agents can order on their portal,
• 23:42
  but the photographers have their own portal through Spiro.
• 23:45
  So the night before, I usually I get a slack notification
• 23:49
  that is integrated with Spiro that tells me how many appointments
• 23:53
  I have the next day.
• 23:54
  What I like to do is I log into the photographer portal
• 23:56
  and look at that more in detail because the photographer portal
• 24:00
  has, you know, the number of photo jobs, the number of video jobs, drone jobs.
• 24:05
  It lists out all the different services and how many
• 24:08
  how many of those types of services I have.
• 24:10
  So I know to plan what equipment I need, how many batteries I need.
• 24:16
  Though honestly, more and more,
• 24:18
  I carry most of my gear with me all the time, regardless, you know.
• 24:22
  So say I have a day where I don't have any drone jobs.
• 24:26
  I could leave the drone at home just figuring out, well,
• 24:30
  you know, nobody's order drone. I can leave at home.
• 24:32
  But what if I get to the property and I didn't realize that it had water on it
• 24:37
  or it just had a really nice backyard that I think would benefit from drone.
• 24:43
  What in the agent happens to be there?
• 24:46
  I'll talk with.
• 24:46
  I'm not in front of the client, not in front of the seller.
• 24:50
  Don't ever try and upsell in front of the seller
• 24:53
  because then it puts the agent in a really awkward position. Yes.
• 24:58
  You'll never shoot for that
• 24:59
  agent again if you pull a solid stunt like that.
• 25:02
  But I may suggest, you know, when the when the sellers out of earshot, hey,
• 25:07
  I think this property could really benefit from drone and, you know, no pressure.
• 25:11
  Just here's what the why
• 25:12
  but I thought I'd mention it, and sometimes they'll go for it,
• 25:15
  sometimes they don't.
• 25:16
  Well, if I had brought my drone with me, even though the portal said
• 25:19
  I didn't have any drone jobs, I've missed an upsell opportunity.
• 25:23
  But all that to say it's it's
• 25:26
  a good kind of baseline of the minimum
• 25:29
  of what you need to take with you for that next days jobs.
• 25:33
  I look at special notes on each of those jobs.
• 25:36
  So do I need to be aware of something special like that?
• 25:39
  Later today I've got a photo only shoot that the seller has requested.
• 25:43
  I not shoot the back of the house because they haven't power washed it.
• 25:47
  I need to know that before the night before
• 25:49
  and just have all my ducks in a row.
• 25:51
  So looking at special notes,
• 25:54
  looking at
• 25:55
  where each of those those shoots are is I've got the addresses.
• 25:59
  It's just it's just a really handy checklist to mentally
• 26:02
  go through and be prepared the night before.
• 26:06
  And I don't have to rush in the morning trying to make sure
• 26:08
  I've got all my ducks in a row.
• 26:10
  Yeah, that I think that's really smart.
• 26:13
  Craig There's something about our brains
• 26:16
  and putting things in the night before and putting things in our brain.
• 26:20
  Excuse me, I didn't say that very well, but I was on a coaching call yesterday
• 26:24
  and with a coach, so I wasn't, I wasn't doing any coaching,
• 26:28
  but I was getting coached and they,
• 26:31
  this coach talked about
• 26:34
  the day, the day before.
• 26:37
  Before you end your day, you write down
• 26:40
  your top three goals for the next day.
• 26:45
  And the interesting thing is, is that our brains
• 26:47
  will begin to process those even subconsciously.
• 26:50
  Yeah.
• 26:51
  And if you put it in your brain, your brain does something with it.
• 26:55
  So I think that's really smart, Craig.
• 26:57
  With just scanning it real quick now, Craig, how long does this take?
• 27:00
  Because remember, we're super busy.
• 27:02
  Like, are you saying I have to spend an hour in that?
• 27:04
  You call it the photographer portal?
• 27:06
  Yeah, No, I mean, top 5 minutes.
• 27:09
  - It doesn't. - This is quick. Okay. Yeah, Yeah.
• 27:12
  I mean, I, you know, I'll look at the portal
• 27:16
  and that takes 5 minutes tops, at least for me.
• 27:20
  I just. I need to know what's happening.
• 27:22
  Quick glance.
• 27:23
  yeah. 5 minutes, tops, Todd.
• 27:25
  I mean, it doesn't. It doesn't take super long.
• 27:27
  I just.
• 27:27
  I'd like to go through all the notes and just make sure
• 27:30
  I know what services are going, you know, going to happen that next day.
• 27:35
  Honestly, I probably spend more time making sure
• 27:37
  that I've got my batteries charged,
• 27:41
  got my gear put together, that I have the memory
• 27:44
  cards and my drone and my camera.
• 27:48
  Yeah,
• 27:49
  just get my gear ready then for the next day as well
• 27:51
  so that I can just pick it up and grab it that next morning.
• 27:54
  I'm not rushing around and it doesn't take long.
• 27:58
  Yeah, that's good. That's good.
• 27:59
  So you were reminded in Slack, if you have Slack integrated
• 28:03
  and then you can go to the photographer portal, there's all your information.
• 28:07
  Craig, let me ask you a question.
• 28:09
  So this is more not the business side, but it can relate to the business side.
• 28:13
  You talked about charging batteries.
• 28:16
  So for your drone, how many batteries? Well,
• 28:19
  if I'm just going to get my drone right now, how many batteries should I buy?
• 28:24
  I would say three just to be safe.
• 28:27
  I mean, I've got the Mavic Pro two, you know, on a day
• 28:30
  that the wind isn't horrible, I might get 20 22 minutes of flight time.
• 28:35
  Okay.
• 28:35
  And, you know, say you have three aerial silvers.
• 28:39
  It might take ten, 15 minutes to shoot each of those.
• 28:42
  I don't know.
• 28:42
  I just three, three minimum just to be safe.
• 28:45
  If you ever really windy day that's going to drain your motors faster.
• 28:48
  I actually carry four batteries with me now,
• 28:51
  - but I would say three safe - Mavic two pro
• 28:57
  three batteries and they do make pack is that called the fly
• 29:01
  - more pack is that what that is or do they - Yeah something like that.
• 29:04
  I mean the Magic Pro two is kind of old now.
• 29:07
  There's, I mean, there's newer drones out there,
• 29:08
  but that drone still works really well for me.
• 29:11
  Perfect. Okay, great.
• 29:13
  What about camera batteries?
• 29:16
  I carry six with me.
• 29:17
  Six of them. Yeah.
• 29:19
  And what I'm noticing is that the older the batteries get, the less charge
• 29:23
  they hold.
• 29:24
  I'm actually probably due to replace it, probably three of them.
• 29:28
  So thank you for the reminder on that. Yeah.
• 29:31
  Well, let me ask you this,
• 29:32
  because this is the way we did it back when I was shooting.
• 29:35
  Do you buy OEM name brand batteries or do you buy the off brand batteries?
• 29:39
  I would suggest the OEM, they seem to work better
• 29:42
  longer, but I do have some off brand as well.
• 29:45
  Yeah, we found the same thing.
• 29:47
  I typically would just buy the off brand because I'm cheap and then
• 29:51
  it's kind of funny because I'd go look at Ryan's bag and this is when we shot Canon
• 29:54
  and like he'd have all the OEM canon batteries.
• 29:57
  It's almost like you open that sucker up and you see seven OEM batteries like this,
• 30:01
  like, oh, like, where do you get all the canon batteries at?
• 30:04
  Like, I got these, I got these cheap, like no brand that no name batteries.
• 30:08
  So you decide what will work best for you.
• 30:11
  You'll spend a lot more buying
• 30:12
  your name, brand batteries, your camera, your OEM batteries.
• 30:16
  But they do last better.
• 30:17
  Yeah. Great. Okay, What about.
• 30:19
  Sorry, Go ahead.
• 30:21
  No, I was just say the battery question's an interesting one
• 30:23
  because we just made a change at wow.
• 30:25
  Video tours using a different camera set up for our videos than our photos.
• 30:31
  And I used to go through the batteries a lot faster shooting
• 30:34
  both the photos and the video on the same camera.
• 30:36
  Now that I'm photos only on on my Sony, I don't go through the batteries as fast.
• 30:41
  So do I need to carry six?
• 30:43
  Probably not.
• 30:43
  But I mean, more is better, right?
• 30:47
  I agree.
• 30:48
  Yeah.
• 30:49
  When you're out there and this is your business, I. Yes.
• 30:51
  100 percent
• 30:52
  because you're not you're not driving to any store and getting those right.
• 30:56
  You know, maybe if you shoot a
• 30:58
  I don't know there's best buys out there that you might get, you'll get it.
• 31:01
  You can probably buy a drone out.
• 31:03
  There are drone battery.
• 31:05
  The camera batteries are kind of hit or miss at some of your electronics stores.
• 31:09
  Yeah. Okay, great.
• 31:10
  What about okay, so we've gone to a different
• 31:13
  So you're shooting photos on a camera and then video on a on a different camera.
• 31:18
  What?
• 31:18
  What did we make a change there?
• 31:20
  Yeah.
• 31:20
  So we're shooting on the 14 and 15 pros.
• 31:24
  Okay. Yes.
• 31:25
  Yeah.
• 31:25
  That the iPhones and man the image quality it's world the difference
• 31:31
  - from from our Sony's at least my Sony - Yeah for video
• 31:36
  For video yeah.
• 31:37
  Mm hmm Yeah. Yeah.
• 31:38
  But we just really love the processing especially of the windows, the HDR
• 31:42
  that the iPhone does.
• 31:43
  So and we just run all that footage straight to the merge fleet
• 31:47
  and we don't color corrected anymore.
• 31:49
  It's incredible.
• 31:51
  And you know, it's it works really well for us.
• 31:54
  Yeah.
• 31:55
  Especially for the scale that we're shooting at.
• 31:58
  I mean, we're shooting a lot of videos every day
• 32:01
  and I know there's, there's some very artistic videographers out there
• 32:04
  that do beautiful work that might kind of look down on the iPhone,
• 32:09
  but they're more the boutique type of videographers
• 32:12
  that just do some really high end luxury type work.
• 32:15
  And that's great. That's a great process for you.
• 32:18
  I think every there's different segments of of the market that we serve.
• 32:22
  And you can have different tools for for different segments of that
• 32:26
  that market.
• 32:27
  Yeah, well said. Well said.
• 32:30
  What about stabilization?
• 32:32
  Gimbal Yeah.
• 32:34
  So DJI, Osmo
• 32:37
  Osmo has what?
• 32:39
  I just blanked out on the name of it.
• 32:41
  It's a DJI gimbal that holds made for made for the made
• 32:44
  for the iPhone or made for a Phone. Yeah. Great. Yeah.
• 32:47
  And then does that charge, does that have an external battery?
• 32:51
  Has to have internal. How do you do with that. Yeah internal.
• 32:53
  So I make sure that that's that's charged.
• 32:55
  You know sometimes you might get that
• 32:56
  yellow battery indicator, you're getting low.
• 32:59
  Make sure you plug that in as soon as you get home that that's what I do.
• 33:02
  As soon as I get home from my day shoot, I'm already changing up my batteries
• 33:06
  and charging them that.
• 33:07
  That's the first thing I do so that I'm not caught flat footed that next morning
• 33:11
  because I forgot to do it later in the evening.
• 33:13
  It's the first thing I do check.
• 33:14
  But, you know, throw, pull my batteries out, put them on the Chargers.
• 33:18
  I know I'm good for the next day.
• 33:20
  Okay.
• 33:20
  Just the business impact of not being prepared or not having enough batteries.
• 33:25
  That's embarrassing.
• 33:27
  I just.
• 33:27
  I don't want our business to be embarrassed by me not being prepped
• 33:31
  and following a system to avoid that.
• 33:35
  Mm. Yeah. Well said.
• 33:37
  Now, will that
• 33:39
  gimbal?
• 33:40
  So say you have five videos in a day, Will that lasts the whole day.
• 33:45
  It has me now just to be
• 33:47
  even if I don't have that yellow battery indicator shooting five videos
• 33:51
  in one day,
• 33:51
  I'm still going to plug that gimbal in at the end of the day, just to make sure
• 33:55
  I'm good for them.
• 33:55
  Is that is that usb-c?
• 33:57
  Like, could you charge me in your car if you okay, so you have your car,
• 34:00
  which I, I have done that.
• 34:02
  I have plugged it in in the car, you know, say I've got five shoots in a day
• 34:06
  and at the end of the fourth shoot, I get that yellow battery indicator.
• 34:10
  Mm hmm.
• 34:10
  I don't know exactly what the percentages of the battery that's left.
• 34:14
  So I plug it in on my drive to that fifth shoot, just,
• 34:18
  you know, just to get a little extra juice for that, that last shoot,
• 34:22
  just to make sure I'm not running out and I've never had a problem.
• 34:25
  Electronic seem to do can do some weird
• 34:28
  things when batteries get low, especially those motors on those gumballs.
• 34:32
  If the voltage isn't consistent, you could get just some weird choppiness.
• 34:36
  So but that's nice said that you know usb-c right into the car right.
• 34:41
  What about.
• 34:41
  Sorry I'm just I'm this is impromptu, but I think it's I think it's valuable.
• 34:45
  What about cards? What do you have?
• 34:48
  Do you have one card?
• 34:49
  Do you have what is our card? See?
• 34:51
  SD card strategy or memory card strategy?
• 34:54
  Yeah. We have a different card for every day of the week.
• 34:57
  So, you know, Monday I'm using a monday card.
• 34:59
  Tuesday.
• 35:00
  I mean, it's pretty self-explanatory, but I'm carrying multiple SD cards
• 35:05
  for every day of the week and even say SD cards fail.
• 35:10
  Right? They can. They could fail.
• 35:11
  They can get corrupted by carrying the extra days cards with you.
• 35:15
  You've always got backup cards.
• 35:17
  I've read stories on the Facebook groups of that happening where a card went bad
• 35:22
  or, you know, something happened and they were only carrying one cards
• 35:27
  carry backups, carry backups, people
• 35:30
  first cheap as those things are really all this equipment
• 35:34
  even though some of it has a a larger price tag on.
• 35:37
  It's all pretty cheap equipment.
• 35:39
  And I remember
• 35:40
  buying big video equipment back in the day like it was expensive and heavy.
• 35:44
  And so yeah, protect yourself.
• 35:47
  Let me just so you said you have a
• 35:49
  like you're literally labeling those cards Monday.
• 35:52
  You're writing Tuesday on a card.
• 35:54
  Oh, interesting.
• 35:55
  And then you're using that card on the day and then so
• 35:58
  you have five, six, seven cards, right?
• 36:02
  And that's the what's the what's the reasoning behind that, Craig?
• 36:06
  Well, it's an insurance policy.
• 36:07
  You know, see, something happens when you upload those images.
• 36:11
  They get corrupted in Dropbox or Dropbox, has some fatal error
• 36:15
  or Vimeo loses all your videos
• 36:18
  or something in that prior week.
• 36:21
  Yeah, you can go back to that card.
• 36:23
  At least you have at least a week's backup where I can see
• 36:27
  something on Tuesday's shoot got screwed up online.
• 36:31
  Well, I still have the raw files that can go back to on that Tuesday SD card, so.
• 36:36
  Okay, so if once you import on your computer
• 36:40
  and you get those online and they corrupt or maybe say you forget,
• 36:44
  you didn't select all of them
• 36:46
  and you realize you can pull all of your media off the card.
• 36:50
  So you're saying if I were to shoot on that card
• 36:52
  the next day, I've deleted all of those in format active.
• 36:56
  Yeah.
• 36:57
  Now that if I have if I use a different card
• 37:01
  the next day I have five, six, seven days until I overwrite that media.
• 37:06
  So I'm almost I'm a week out from that shoot.
• 37:09
  Oh, that's great.
• 37:10
  So a nice safety net there.
• 37:12
  Yeah.
• 37:13
  Thankfully you don't need that most, you know, most times.
• 37:17
  But that one day where something happens to be able to go back
• 37:21
  and still have that prior week's, you know, shoots, that's a good thing.
• 37:25
  Yeah. No, that's great.
• 37:26
  That's great.
• 37:27
  Okay, so let's just touch on real quick since we're here and we'll wrap it up.
• 37:31
  We'll wrap up the equipment part, but 3D Systems, what do you have?
• 37:35
  What do we do?
• 37:37
  Yeah.
• 37:37
  So for the 3D shoots, I carry a Ricoh Theta Z.
• 37:43
  So the Z, the Z line.
• 37:45
  Yeah. Okay.
• 37:47
  Very small, very light, very compact.
• 37:49
  I mean, those big Matterport cameras, I mean, they do a great job, but
• 37:52
  man, are they big and bulky to have to track around.
• 37:56
  We don't do a ton of 3D scans,
• 37:59
  so if I see that I have one the next day, I just double check the battery level
• 38:04
  because those things can slowly drain over time and I just make sure that
• 38:07
  I plug that in as well and make sure that that,
• 38:11
  you know, that theta is ready to go for the next day.
• 38:14
  Great.
• 38:14
  And another great reason why we put the number of service jobs
• 38:18
  you have for the next day,
• 38:20
  because if you don't shoot a lot of something that pops up,
• 38:23
  then, oh, goodness, like, oh, I better make sure it's charged.
• 38:26
  Right.
• 38:27
  Another thing, let me go to something.
• 38:30
  Yeah, Yeah.
• 38:31
  So those theta Z cameras drain quick.
• 38:34
  So you have three shoots in a day.
• 38:37
  The nice thing also usb-c on that.
• 38:39
  So you could, you can charge in the car as well, bring an extra plug with you,
• 38:44
  you know, so you, you shoot the, the 3D scan first
• 38:47
  before you do your photos and video, shoot that first, plug it in in the house.
• 38:51
  Don't forget to unplug it and take it with you.
• 38:54
  But it just that Usb-C is nice to charge either
• 38:57
  at a house or in a car on your way to your next shoot.
• 39:01
  Oh great.
• 39:02
  So that so remember to throw so the usb-c
• 39:05
  to a to a 110 the the plug in to the house.
• 39:08
  You're saying just make sure you throw one or two of those.
• 39:10
  Yeah. Yeah.
• 39:11
  There's nothing worse than not having that thing
• 39:13
  And you're like you're looking at the wall and you're like,
• 39:16
  I could plug in there, but I only have USB.
• 39:18
  Like, you just need that stupid little thing.
• 39:21
  Like my kids stole it to charge their darn device.
• 39:24
  Yes, That's real life.
• 39:29
  Zeke.
• 39:30
  Yeah.
• 39:30
  What do you what do you do with the plug at.
• 39:34
  I love it.
• 39:36
  or my wife, but I'm not going to go there.
• 39:39
  Yeah.
• 39:40
  Smart, smart wall. Learn from that.
• 39:43
  Okay, To wrap it up.
• 39:44
  So another thing we we do somewhat frequently, but not a lot.
• 39:49
  Audio agent on camera.
• 39:51
  What do we use for my packs?
• 39:54
  Well, that's kind of been shifting.
• 39:57
  There's been the traditional Mic pack and know lapel mic.
• 40:01
  I carried a dual pack the comica brand
• 40:06
  which was different than what most Wow did, but that was
• 40:08
  I got that back when I was on my own, got a really good deal.
• 40:13
  But lately we've switched over to those DJI.
• 40:18
  I just blanked out on the name.
• 40:20
  They're kind of a self-contained module and you've got a receiver.
• 40:24
  I just totally blanked out.
• 40:25
  I'm embarrassed. It's made by DJI.
• 40:29
  Is that the go Mike? Now,
• 40:31
  - I forget - yeah, if you type in DJI mic it is.
• 40:37
  I'm just searching here quickly.
• 40:38
  Craig I came by the name of it, but it's got one receiver and two
• 40:42
  we buy the two or the two way.
• 40:47
  Which am I going to got the transmitter, the receiver, that's the transmitter.
• 40:51
  And then it's got two transmitter and one receiver. Yeah.
• 40:53
  So you can mike two people.
• 40:55
  So if you want to have two agents because you'll get this,
• 40:57
  sometimes a lot of times you'll just have one agent speaking,
• 41:00
  but sometimes you have a team and hey, can I have two people?
• 41:03
  Well, you can't share one, Mic. We've tried it.
• 41:06
  And even if you point it towards the other agent, it just doesn't sound good.
• 41:10
  So spend a little more money, get the two transmitters
• 41:13
  so you can clip it on both and ask Craig, do we do we just clip it on
• 41:17
  or do we do a lapel mike? What do we do for that?
• 41:20
  It's a self-contained thing.
• 41:21
  So it's got it's got both a clip and a magnet.
• 41:24
  Okay. You can you can secure it with.
• 41:27
  But what I really like is the receiver.
• 41:28
  You can actually plug right into your iPhone.
• 41:31
  And if you balance it right on the gimbal,
• 41:33
  the gimbal can actually take on that additional weight.
• 41:37
  And it's just it's so, so easy
• 41:40
  compared to the old Mic pack and, you know, wire
• 41:43
  and have to wire people up that DJI mic set up is really slick.
• 41:48
  Yeah.
• 41:49
  You know, maybe what we should do, Craig, is have Ryan on
• 41:52
  because that's the main bulk of the equipment.
• 41:54
  But honestly, there's probably five,
• 41:55
  six, seven different accessories that we put on it on the Gimbal
• 41:59
  so that the magnetic little bass we put on weight at the bottom, the better
• 42:04
  to better balance the gimbal.
• 42:06
  We have a strap where we can because now if you're managing camera and
• 42:12
  gimbal plus iPhone, you've got more equipment
• 42:14
  and there's there's probably four or five six different accessories
• 42:18
  that Ryan has tried.
• 42:19
  Like literally give him a hard time
• 42:21
  because we get accessories shipped in every day.
• 42:23
  Like he almost looks like
• 42:24
  he has a store in his office, like I'm just another accessory.
• 42:27
  But he tries many of them because we we want to field test these
• 42:31
  to make sure that it's efficient.
• 42:32
  Again, we love a streamlined process.
• 42:36
  We want to look professional more and more in the field,
• 42:39
  and we want to make sure that we have the gear ready to work to do what we need
• 42:43
  so we can service the client, give them great media, move on to the next shoot.
• 42:46
  maybe we'll cue Ryan up here to come so that we can show you
• 42:48
  all the little accessories that he spent hours and hours
• 42:51
  kind of field testing and getting out to our team, right?
• 42:54
  Yeah, that'd be a great episode.
• 42:56
  Yeah, that would be geeky.
• 42:58
  So look it on gear.
• 43:00
  Yeah, that's fun.
• 43:01
  We have never actually done that.
• 43:03
  This is the most we've ever talked about, like the the gear side of it,
• 43:07
  but it does tie into the business side because if you don't have the gear and
• 43:10
  if you're not streamlined with the gear, it could be a gap in your business.
• 43:15
  Yeah. And it could prevent you from growth.
• 43:18
  And knowing that you don't have to spend a ton of money
• 43:22
  on top line equipment to do real estate, video and photo,
• 43:28
  you don't
• 43:29
  you don't.
• 43:30
  If you are out there searching the forums of the groups
• 43:34
  for the next great camera, body or lens, that is not the problem.
• 43:40
  Why your business is not growing.
• 43:42
  That's not the problem of this. You know of you not growing.
• 43:44
  Are you not getting business right? It's not.
• 43:47
  That might be tough to hear, but it is not, y'all.
• 43:50
  We use Sony a six something thousand
• 43:54
  63, 64, 65,000 bodies.
• 43:57
  We use the Sony lens a little bit better of a lens.
• 44:01
  We use iPhones for our videos, guys.
• 44:03
  We're going to shoot 12 to 15000 this year.
• 44:06
  And we are growing like crazy.
• 44:08
  Now. We understand what our client wants.
• 44:10
  And like Craig mentioned, I understand some of you are in a market
• 44:13
  where you have
• 44:13
  got to go completely extreme and you got to push the boundaries of everything.
• 44:17
  That's not a whole lot of markets in the country.
• 44:20
  So don't let you don't kid yourself thinking that you have to go, right.
• 44:24
  Okay.
• 44:26
  We have found success with it.
• 44:28
  It's not the gear. The gear is not the problem.
• 44:31
  So streamline it,
• 44:33
  get it, and then just look at how you can build relationships.
• 44:36
  Exactly.
• 44:38
  Cool.
• 44:39
  Well, great, Craig.
• 44:40
  Well, you know, we are approaching the end of our time with you all today.
• 44:46
  We took a little tangent with you, so I'm sorry for that,
• 44:49
  but I hope it was valuable for you to understand
• 44:52
  what gear we use and we just don't pick it and use it.
• 44:55
  Trust me, we try gear all the time.
• 44:59
  All the time.
• 45:00
  We have it shipped in, we try it, we put it through its test.
• 45:04
  We try different brands, we try everything.
• 45:08
  And we have two people devoted.
• 45:10
  We have two employees devoted to this at our business.
• 45:13
  So there's hopefully some value in there today,
• 45:16
  kind of a set it and forget it kind of mentality
• 45:19
  that we've put it through its paces and we know it works.
• 45:22
  But any last minute thoughts on how you prep
• 45:25
  for your shoot the night before Craig needs to get ready?
• 45:29
  Boy, I mean, just having that photographer portal
• 45:33
  in that summary of the next day with being able to look at, you know,
• 45:37
  the notes from the agent on anything specific
• 45:39
  that needs to be done, it's just
• 45:43
  it allows me to go to sleep at peace.
• 45:46
  I've already I already know what the next day's going to look like. And
• 45:49
  I know I don't need to wake up stressed about, okay, what what do I need to do?
• 45:54
  I've already got all the details.
• 45:55
  I already know what my plan is.
• 45:57
  I can go to bed, get a good night's rest, and just be ready for the next day.
• 46:01
  So just having that that portal through Spiro for the photographers
• 46:05
  portal to be able to help me mentally prepare for the next day, it's just.
• 46:09
  It's a game changer.
• 46:10
  I just, I don't need to stress about things.
• 46:14
  Yeah, well, that's great to hear.
• 46:15
  So next week, y'all,
• 46:17
  what we're going to do, we'll we'll make this a two part series
• 46:20
  and we will talk about how the photographer portal is.
• 46:22
  You're in field guide the day of.
• 46:25
  So we talked about the night before setting yourself up for success.
• 46:28
  Next week we'll transition into the day of
• 46:31
  So we will share with you all the tips and tricks how we not only use the portal
• 46:36
  but tips and tricks that we've picked up along the way of how to
• 46:42
  get through your day
• 46:42
  successfully and how to deal with some difficult conversations.
• 46:46
  How do you tell What if the House isn't ready?
• 46:49
  What if you have?
• 46:51
  What if you set off an alarm at a house?
• 46:52
  What if you can't get in?
• 46:54
  So we'll cover some of those things and we'll let you know how we deal
• 46:57
  with those and how we've streamlined that for success in our business.
• 47:01
  I've never set off an alarm before accidentally.
• 47:04
  Todd, I don't know what you're talking about.
• 47:06
  Yeah, me neither.
• 47:07
  I've, you know, I've never opened the door and then just,
• 47:11
  you know, anyways, get to that next week.
• 47:13
  Yeah.
• 47:14
  My ears are still bleeding from those occurrences when I do it, right.
• 47:18
  All right, guys, thanks for tuning in this week.
• 47:21
  Hopefully you found some value in this
• 47:22
  and talking about processes and how that can impact
• 47:24
  and make your business more efficient and just give you a peace of mind
• 47:29
  that we just appreciate you tune in if you have any questions, or ideas
• 47:34
  on topics that you want to see addressed on the business side of real estate,
• 47:38
  photography and videography, please, by all means, let us know.
• 47:41
  You can drop us an email.
• 47:42
  hello@spiro.media.
• 47:45
  If you'd like to find out more information on Spiro, visit the website website.
• 47:50
  Spit it out. Your communicator Craig
• 47:53
  Just spiro.media.
• 47:56
  We've got a great knowledge base that answers all sorts of questions
• 47:58
  about the software there and how to do things.
• 48:01
  So if you're looking for tutorials, check out the knowledge base
• 48:04
  at our website as well.
• 48:05
  And yeah, we just appreciate.
• 48:07
  It's glad to be back with you, Todd, and looking forward to next week.
• 48:12
  So in the meantime,
• 48:13
  make sure that you take some time to be thankful for the things that you've been
• 48:16
  blessed with in your life and make sure you take a breath this week.
• 48:19
  Have a good one.
• 48:20
  Take care.
• 48:21
  Thank you for joining us for the Spiro podcast,
• 48:24
  managing your real estate photography and videography business.
• 48:27
  This is a production of Spiro and wow video tours.
• 48:31
  You can find out more about Spiro
• 48:33
  is real estate, media, business management software at our Web site.
• 48:37
  spiro.media