Latest / Ecommerce Playbook: Numbers, Struggles & Growth
The Modern Media Playbook
In this episode of the podcast, Taylor and Luke take you inside the system Common Thread Collective has built to define what modern media management really looks like in 2025.
Media buying has evolved - incrementality, experimentation, MMM, and FP&A can’t live in silos anymore. Taylor and Luke break down how to turn these complex ideas into one cohesive, profit-first workflow that drives real business results.
You’ll learn:
Why data integrity is the foundation of profitable decision-making
How to set smarter budgets with the Spending Power Model
How to allocate across channels using…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.