Latest / Event Industry News Podcast
Perfect Conversion
Ed Tranter, Managing Director at 73 Media/industry spokesperson, had to wholly rethink a launch event, the grassroots’ focused Rugby Show, in the eye of the COVID-19 pandemic.
In this episode, Ed takes on an odds-defying journey - from the theory of Ricoh Arena, Coventry, where the show floor would have featured half a rugby pitch, to the reality of the virtual world.
Back to the drawing board, Ed and team focused on the nascent Rugby Show’s strengths: mission, brand, reach, influencers et al.
With 95 per cent of the content delivered live, realising 73 Media’s strengths and working with…
The skinny
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