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How Rice-A-Roni Became The San Francisco Treat

There was a time when you couldn't go too long watching television without seeing a commercial for Rice-A-Roni. Many featured images of San Francisco, and ended with a catchy jingle — "Rice-A-Roni. The San Francisco Treat!"

Bay Curious listener Kent Barnes has wondered if that advertising slogan is true. Was Rice-A-Roni actually created here in the Bay Area?

Additional Resources

Hear the full story on The Kitchen Sisters website

Mrs. Captanian's Rice Pilaf Recipe on BayCurious.org

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Original story produced by Nikki…

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