Latest / Daily Influence / 754. Building Brands with Purpose: Amanda Garcia on Identity, Leadership & Responsible Influence

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754. Building Brands with Purpose: Amanda Garcia on Identity, Leadership & Responsible Influence · Daily Influence

• 0:10
  [SPEAKER_00]: Welcome to Daily Influence, your daily dose of positive influence.
• 0:14
  [SPEAKER_00]: I'm Brian Smith founder of IA Business Advisors and co-author of the Iain team series.
• 0:19
  [SPEAKER_00]: Each day we share stories and insights to help you find be and build your influence in a positive and responsible way.
• 0:27
  [SPEAKER_01]: And I'm Greg Clino, partner at IA Business Advisors, and co-host of Daily Influence.
• 0:32
  [SPEAKER_01]: Be sure to follow, subscribe, and share Daily Influence with someone who could use a little extra positivity today.
• 0:39
  [SPEAKER_01]: And make us part of your Daily routine, whether it's during your commute, on a walk, or an quiet momentous for you, because you're influenced matters.
• 0:48
  [SPEAKER_01]: Welcome to Daily Influence, where we explore the power of positive and responsible influence in business, leadership, and life.
• 0:56
  [SPEAKER_01]: Today's guest is Amanda Garcia, founder and CEO of ColorWorld Creative, Amanda specializes in helping organizations align their identity, culture, messaging, and growth strategy so their brand becomes more than a logo, it becomes a true driver of long-term impact in revenue.
• 1:16
  [SPEAKER_01]: She's also a passionate advocate for relationship, driven business, intentional culture building, and helping people communicate the unique value they bring to this world.
• 1:26
  [SPEAKER_01]: Beyond her business, Amanda serves on the executive committee of the Elgin Area Chamber Commerce and his vice president of the Gale Fordon Library Board.
• 1:35
  [SPEAKER_01]: where she champions literacy, community access and innovation.
• 1:40
  [SPEAKER_01]: Amanda brings a thoughtful perspective on leadership, branding, motherhood, remote team culture, and what it really means to build something intentionally.
• 1:49
  [SPEAKER_01]: I think our listeners are going to walk away with both inspiration and practical tools they can apply immediately.
• 1:57
  [SPEAKER_01]: Amanda, welcome to Daily Influence.
• 1:59
  [SPEAKER_02]: Thanks Greg, it's so nice to be here.
• 2:01
  [SPEAKER_02]: Thank you for having me.
• 2:02
  [SPEAKER_02]: No pressure.
• 2:03
  [SPEAKER_02]: That was a great introduction.
• 2:04
  [SPEAKER_01]: Amanda, your work centers around helping organizations uncover and align their identity.
• 2:10
  [SPEAKER_01]: But identity work is deeply personal too.
• 2:13
  [SPEAKER_01]: What experiences or moments in your own journey shape the way you think about influence leadership and helping people communicate their values?
• 2:22
  [SPEAKER_02]: Your absolutely right identity is at the it's the most personal thing that you can talk about right your identity and who you are is is you so there you doesn't get much more personal in that and this question is supposed to be like a nice easy start but man I feel like you are asking me about the origin of my life's purpose.
• 2:41
  [SPEAKER_02]: So I'll do my best.
• 2:43
  [SPEAKER_02]: To give you a good answer, I think that I was put on this earth to help people see and understand and communicate their unique value.
• 2:56
  [SPEAKER_02]: That's my favorite thing.
• 2:57
  [SPEAKER_02]: I lose track of time doing it.
• 2:59
  [SPEAKER_02]: And when I say people, I mean in my work, like my clients, yes, but my staff, my vendors partners, but like my friends and my kids, if this is just something that I love to do.
• 3:12
  [SPEAKER_02]: And I was thinking about these questions and advance and how so often our superpower, your superpower, mine, and everybody's so often comes from where, in some time in our life, we were told no.
• 3:28
  [SPEAKER_02]: There's a book that I really have enjoyed called the seven primal questions by Mike Foster.
• 3:33
  [SPEAKER_02]: Have you read that?
• 3:34
  [SPEAKER_02]: You familiar with that one?
• 3:36
  [SPEAKER_02]: No.
• 3:37
  [SPEAKER_02]: It's great.
• 3:43
  [SPEAKER_02]: The concept is that there are seven primal questions that each one of us, we have one, one primal question that we spend our energy trying to get the answer to, yes, for whoever we're talking with.
• 3:56
  [SPEAKER_02]: And when it's answered, no, it sends us into a primal response.
• 4:01
  [SPEAKER_02]: So this is like, if I were to answer your question, no, it's the thing, or your family, if they were to say, no, to your primal question.
• 4:10
  [SPEAKER_02]: you would do the thing that is erratic or irrational.
• 4:14
  [SPEAKER_02]: And just do anything you can to get that answer to yes.
• 4:17
  [SPEAKER_02]: So some of the examples aren't they're very, very basic.
• 4:20
  [SPEAKER_02]: Am I safe?
• 4:21
  [SPEAKER_02]: Yes.
• 4:21
  [SPEAKER_02]: Okay, everything is good.
• 4:22
  [SPEAKER_02]: Am I secure?
• 4:23
  [SPEAKER_02]: Am I loved?
• 4:25
  [SPEAKER_02]: Am I wanted?
• 4:26
  [SPEAKER_02]: Am I successful?
• 4:28
  [SPEAKER_02]: Am I good enough?
• 4:29
  [SPEAKER_02]: Do I have a purpose?
• 4:31
  [SPEAKER_02]: When those questions are answered, yes, when you're one question is answered, yes, everything is good and when it's to know, you gotta do everything you can to turn it around.
• 4:38
  [SPEAKER_02]: So my theory is that my primal question is, am I enough?
• 4:45
  [SPEAKER_02]: And that is why I think my superpower is helping other people see that they are enough and that they have,
• 4:56
  [SPEAKER_02]: unique value that makes the world better.
• 4:59
  [SPEAKER_02]: And one of my favorite things in the world is working with people.
• 5:04
  [SPEAKER_02]: And helping them to see what's possible, like when they come alive because they see for the first time or they have an idea or they understand this thing that they never thought of as an asset is this amazing asset look what you can do with this and see how how amazing this is and how much potential there is and like imagine what we can do together with this and that is why that's that's I think where it comes from.
• 5:30
  [SPEAKER_02]: So, that experience, I grew up in a pretty conservative evangelical household as a kid where where value or worth was not necessarily a given.
• 5:42
  [SPEAKER_02]: Anybody who grew up in the church might be aware of that.
• 5:44
  [SPEAKER_02]: And so, later in life, I had to accept my own worth and value.
• 5:49
  [SPEAKER_02]: And it's still something that, I mean, I think we all at some point.
• 5:54
  [SPEAKER_02]: wonder what, well, what am I worth and what is my value and why am I here?
• 5:58
  [SPEAKER_02]: So the very thing that I struggle with is the thing that I love to offer to other people.
• 6:03
  [SPEAKER_02]: So anyway, that's my deep past childhood answer, but my more career-focused answer to this question is that I used to work before I started my company 10 years ago, we're celebrating 10 years this June, actually.
• 6:16
  [SPEAKER_02]: Um, I worked at a non-profit and door development and the company culture that I was pretty toxic and the leadership was just jointed and unhealthy and um, I got to live that every day which was uh, not great, but um, around the, well, and around the same time I was diagnosed with an autoimmune disease.
• 6:38
  [SPEAKER_02]: And so I was living this dysfunction in the workplace and also learning about this dysfunction in my body and I started learning about what it means to live in whole body health.
• 6:51
  [SPEAKER_02]: mind, body, spirit.
• 6:54
  [SPEAKER_02]: We have to make sure that we have all these different things in order all of the time to be healthy, which is impossible, but we do our best.
• 7:00
  [SPEAKER_02]: And I started thinking about the correlation between whole body health and whole business health or whole organizational health.
• 7:09
  [SPEAKER_02]: And what it would take for an organization, what would it be like if we looked at an organization from talked about them into out.
• 7:18
  [SPEAKER_02]: as what would it be for that organization to be optimized for health?
• 7:23
  [SPEAKER_02]: It's optimal health.
• 7:25
  [SPEAKER_02]: And I started drawing these correlations between the two and thinking, while we have to be learning and we have to be doing things that are tactile with our hands that are making a difference.
• 7:35
  [SPEAKER_02]: And we have to be experiencing joy and we have to be listening.
• 7:40
  [SPEAKER_02]: And so this very, very personal experience of this health journey that I've been on in the
• 7:47
  [SPEAKER_02]: Um, tied to this work experience that was pretty unhealthy was what inspired me to, uh, do what I do now ultimately, um, which is this deep identity work of bringing organizations into alignment from top to bottom and to out.
• 8:04
  [SPEAKER_02]: how it matters, which what is it that you want?
• 8:08
  [SPEAKER_02]: Your mission, your vision, your values, the things that motivate you on drive you from your leadership to the person who answers the phone, from your internal tech stack to the way that you'd put your marketing messaging out to the world.
• 8:19
  [SPEAKER_02]: All of these things that they are in alignment and they are optimized for health work becomes less worky and more fulfilling.
• 8:31
  [SPEAKER_02]: Um, so that's what I do for others now.
• 8:34
  [SPEAKER_02]: And I think that ultimately where it comes from is both of those things like my, my, my super power, my primal question and, um, an unhealthy work environment that blossomed into something that is much better now.
• 8:49
  [SPEAKER_01]: I love that connection between optimal health with personal and organizational because so many people build externally before they've done the internal work and that internal work is so important to do.
• 9:03
  [SPEAKER_02]: I completely agree.
• 9:04
  [SPEAKER_02]: I don't think that you can do the external work or the external work doesn't have as much value if you don't do the internal work first.
• 9:09
  [SPEAKER_02]: That's where they, yes, I completely agree.
• 9:12
  [SPEAKER_02]: Yes.
• 9:13
  [SPEAKER_01]: Yeah.
• 9:13
  [SPEAKER_01]: And you, you shared that one of your passions is helping people come alive when they finally understand their unique value.
• 9:21
  [SPEAKER_01]: Can you share a specific moment where you saw that transformation happen for a client or a team member or an organization and what we can learn from that experience?
• 9:31
  [SPEAKER_02]: I love this question because I just get to tell you about how awesome some people are that I know my the first person who came to mind is my client who is also now become my friend her name is Sark Saikar Herba and she is the founder of Blue Rock healthcare training and we were working with her for a couple of years and she was referred to me for somebody to put a website together for her but from we met we had a phone call and
• 9:57
  [SPEAKER_02]: And I started asking about her self and what is it that she was wanting to do and she had started this school to train certified nursing assistance.
• 10:07
  [SPEAKER_02]: She started this school and she wanted to get more students in the world, which of course everyone wants to grow their business.
• 10:13
  [SPEAKER_02]: We want to get more leads, we want to get more donations, whatever it is.
• 10:17
  [SPEAKER_02]: And so we started talking about what that meant and we started talking about the internal work like not the website, like what is that?
• 10:24
  [SPEAKER_02]: What is motivating you, why do you want to do this and and what is it tell me about your passion for this and she does she has so much passion for this.
• 10:32
  [SPEAKER_02]: So instead of starting with the website, I recommended that we start with her messaging first because she was so unique her unique value was so different from other other schools or other programs within schools where you could get your DNA license.
• 10:49
  [SPEAKER_02]: So we did this wonderful experience of crafting her her messaging, then we built the website.
• 10:55
  [SPEAKER_02]: And she started getting more and more inquiries and more and more five-star Google reviews.
• 11:01
  [SPEAKER_02]: And then we optimize to the sites that she can start receiving payments and just registrations through the website.
• 11:10
  [SPEAKER_02]: And she started seeing enrollments go up and up and up.
• 11:13
  [SPEAKER_02]: And then we layered on an email marketing just a drip funnel.
• 11:19
  [SPEAKER_02]: And then we realized that her positioning, but it took all of these steps of these tactical things.
• 11:26
  [SPEAKER_02]: So the order that this happens, I think, is different for everyone and has to emerge.
• 11:30
  [SPEAKER_02]: What we have to be aware of all of it.
• 11:32
  [SPEAKER_02]: So then we finally finally got to this point where we understood, oh,
• 11:37
  [SPEAKER_02]: This is it.
• 11:38
  [SPEAKER_02]: This is it.
• 11:39
  [SPEAKER_02]: This is your, this is your, your, the crux of where you are, you have this unique value that nobody else has, because we realize that all of these other C&A programs and schools were largely marketing to nurses who had been in their career for a long time and wanted to go back to get this particular certification, but side card loves to work with high school students.
• 12:03
  [SPEAKER_02]: She loves to work with kids where still in school trying to figure out what they want to do.
• 12:07
  [SPEAKER_02]: And she loves to work with them when they are dumb at high school and trying to figure out what they want to do for college.
• 12:12
  [SPEAKER_02]: And she wants to feel that gap and pull them into this to get their toes in the healthcare field.
• 12:18
  [SPEAKER_02]: Where these other programs don't cater to that particular demographic.
• 12:22
  [SPEAKER_02]: So then we started working on her, well, okay, this is what we want to work with and how we can front of that audience and how who are the gatekeepers there.
• 12:31
  [SPEAKER_02]: And the doors just started opening and opening and opening because all of the schools, the high schools were like, we've been looking for this.
• 12:37
  [SPEAKER_02]: This would be so great.
• 12:38
  [SPEAKER_02]: How can we partner with you?
• 12:39
  [SPEAKER_02]: And then we started working on her visual brands and bringing it all into alignment in this power of a way and she absolutely crushed her revenue goals last year.
• 12:49
  [SPEAKER_02]: She's going to crush them again this year.
• 12:51
  [SPEAKER_02]: And on the phone with her just the other day, she was talking about, she was just sort of pondering and saying how how she looks at all of this that we've done in this business that she's building and how she's so grateful that she gets to be a part of other people's journeys
• 13:09
  [SPEAKER_02]: and how amazing it is to help these people make their dreams come true.
• 13:16
  [SPEAKER_02]: And it just gives me chills because I got to be a part of her dream coming true, which makes other people's dreams come true.
• 13:24
  [SPEAKER_02]: And that ripple effect is truly what gives my life meaning.
• 13:28
  [SPEAKER_02]: So that's one example of like watching this person come alive through this long process.
• 13:34
  [SPEAKER_02]: And there are, I have
• 13:36
  [SPEAKER_02]: other stories that I can tell.
• 13:38
  [SPEAKER_02]: And with nonprofits in particular, I love to work with nonprofits because, and well, can I tell you, which is one really fast one to a couple of months ago, we did a deep dive identity diagnostic session with facing forward to end homelessness in Chicago, which is a phenomenal organization that does long-term support of housing in the city.
• 14:00
  [SPEAKER_02]: And it was a board exercise to bring organizational leadership and staff and board together to do some real deep deep dive work on the organization's identity and direction setting and vision casting and when they all sitting around that room clicked into sync, I, that is my favorite thing.
• 14:24
  [SPEAKER_02]: They started having ideas that they never thought it before.
• 14:27
  [SPEAKER_02]: They were clearly inspired, motivated.
• 14:30
  [SPEAKER_02]: Everybody wanted to stay late.
• 14:32
  [SPEAKER_02]: Everybody wanted to get right to work.
• 14:33
  [SPEAKER_02]: Just the energy that comes from that, that unification of ideas, that alignment.
• 14:40
  [SPEAKER_02]: Again, that's another great example that I just love to that project.
• 14:45
  [SPEAKER_02]: I love working with them.
• 14:46
  [SPEAKER_02]: So I'll stop there.
• 14:47
  [SPEAKER_02]: But clearly, I love what I do in this way.
• 14:51
  [SPEAKER_02]: It's very meaningful.
• 14:53
  [SPEAKER_01]: two beautiful stories of having a positive influence and the influence that you have on your clients just rippled out to their clients or the recipients of the services.
• 15:04
  [SPEAKER_02]: Yes, they do it.
• 15:06
  [SPEAKER_02]: They, they are the influence.
• 15:07
  [SPEAKER_02]: I really just feel like I get to be, I get to witness it.
• 15:10
  [SPEAKER_01]: But you built and led a growing company while navigating motherhood, rapid life changes, and the realities of leading a fully remote team.
• 15:20
  [SPEAKER_01]: What did those seasons teach you about priorities, resilience, and intentional leadership, and how did they change the way you define to success?
• 15:28
  [SPEAKER_02]: I wondered if you straxored that question intentionally because you named, of course you did,
• 15:38
  [SPEAKER_02]: priorities resilience and intentional leadership because motherhood and major changes and the remote team have taught me things about priorities resilience and intentional leadership, but specifically motherhood.
• 15:53
  [SPEAKER_02]: taught me about priorities and life changes that were unpredictable taught me about resilience and leading a remote team absolutely has taught me about intentional leadership.
• 16:03
  [SPEAKER_02]: So it was a beautifully structured question but I'm proud to see you as very good and it caused me to think about this in correlation.
• 16:13
  [SPEAKER_02]: But I accidentally had two babies during the COVID pandemic.
• 16:20
  [SPEAKER_02]: I had my
• 16:24
  [SPEAKER_02]: which was not the best.
• 16:27
  [SPEAKER_02]: It was the difficult time.
• 16:28
  [SPEAKER_02]: It was very isolating and anybody who's been a parent understands this sleep deprivation might come from it and difficult.
• 16:38
  [SPEAKER_02]: It is the first time around, especially it was for me and it was very lonely and especially isolating just because of COVID and it was a really scary time to bring a new person into this world that felt unhinged and it forced me.
• 16:55
  [SPEAKER_02]: There's nothing like having anyone that forces you to prioritize because
• 17:00
  [SPEAKER_02]: you have to sleep and you have to eat, but you have to take care of this baby.
• 17:04
  [SPEAKER_02]: And if you are also trying to run a business and manage a team and clients and the world is shut down, it makes priorities.
• 17:13
  [SPEAKER_02]: So crystal clear because you have no option.
• 17:15
  [SPEAKER_02]: You've got no margin, you've got no wiggle room.
• 17:19
  [SPEAKER_02]: And ultimately everything at that time felt like it was the most important that it was a terrible time.
• 17:24
  [SPEAKER_02]: It was very, very dark.
• 17:25
  [SPEAKER_02]: I actually hate that because it was supposed to be this beautiful joyful time of having a new baby that was just so, so darkly overshadowed by never having enough time and always being stressed and not knowing what was going to happen next and
• 17:41
  [SPEAKER_02]: But I had never in my life felt more clear on what my priorities are.
• 17:46
  [SPEAKER_02]: And since those babies were born, it was becoming increasingly clear over the last six years.
• 17:55
  [SPEAKER_02]: My son turned six this Friday, so I'm six year anniversary of that time in my life.
• 18:02
  [SPEAKER_02]: That
• 18:03
  [SPEAKER_02]: They are my priority and and my business was my first baby, but they are my children, my family, it's my top priority.
• 18:11
  [SPEAKER_02]: So what does that mean when my business is also so so important to me and my team and my clients, how do we do that?
• 18:17
  [SPEAKER_02]: Well, it's really clarifying when you have a 40 year old who is coming up to you and needing something, what do you choose to choose to be on the collar?
• 18:26
  [SPEAKER_02]: You choose to take care of the kid.
• 18:27
  [SPEAKER_02]: And so anyway, that made priorities easier.
• 18:31
  [SPEAKER_02]: Those life changes too, I mean, particularly COVID and having a baby, my husband lost his job right at the beginning of the pandemic because the business closed.
• 18:40
  [SPEAKER_02]: And when the business closed, we lost our health insurance, and that was 30 days before the baby came.
• 18:45
  [SPEAKER_02]: So we had to figure out how to figure out all of that.
• 18:48
  [SPEAKER_02]: The same event, we figured it out, and we got through it, and then, you know, it was still a pandemic, and then my daughter got surprised us.
• 18:56
  [SPEAKER_02]: And at the same time that I told my staff that I was going to have another baby, my creative director at the time told me she was resigning.
• 19:03
  [SPEAKER_02]: So that it was just what do we do?
• 19:05
  [SPEAKER_02]: Wait, again, we have our priorities set, but now,
• 19:09
  [SPEAKER_02]: do we want to keep doing this?
• 19:10
  [SPEAKER_02]: Like hold on, we have to take a step back and assess what is it that we do we want to push through this, do we want to stop?
• 19:19
  [SPEAKER_02]: And so having the priorities clear helps I think with resilience, if you don't have those priorities clear, why bother being resilient?
• 19:28
  [SPEAKER_02]: What is that?
• 19:29
  [SPEAKER_02]: And I mean, not to keep bringing this back to identity alignments, but the
• 19:38
  [SPEAKER_02]: And they are your motivations and the reason for being strong and being resilient and being courageous.
• 19:47
  [SPEAKER_02]: And so clarifying those priorities, I think feeds into the resilience.
• 19:53
  [SPEAKER_02]: And then the remote team part of this, the one thing I'd say about that is I have learned that you cannot lead a remote team passively.
• 20:04
  [SPEAKER_02]: And if you, if you have any desire to build a healthy company culture with people in multiple cities who see each other twice a year, you can't, there were requires so much intention and so much,
• 20:33
  [SPEAKER_02]: And between some health issues and maternity leaves, I have the most amazing team in the whole world.
• 20:40
  [SPEAKER_02]: They're absolutely incredible people who are self-motivated and resilient and who I trust with everything.
• 20:48
  [SPEAKER_02]: And if I didn't have them, I would be really big trouble.
• 20:51
  [SPEAKER_02]: But then I run the risk of taking them for granted and I'm very, very keenly aware of that.
• 20:57
  [SPEAKER_02]: Because it's like, you know how far,
• 21:01
  [SPEAKER_02]: just thank you goes when you say thank you.
• 21:04
  [SPEAKER_02]: I think it's so easy if you're just on Slack to forget this is so important to say thank you just an emphasis specific things to say thank you for getting that out the door or thank you for handling that ridiculously detailed document.
• 21:18
  [SPEAKER_02]: And and it means more intention for things like birthdays because you can't just pick up a box of donuts and bring it into the office, it means you got to think ahead enough to make sure that they get a little something in the mail on that day, you know, and it means it means for us for our team.
• 21:34
  [SPEAKER_02]: When we're on a call like this with our video on we always have our video on culture so that we can see each other's faces.
• 21:40
  [SPEAKER_02]: That's really important for communication and everything else is closed because we have to focus on each other because this is this is the time we have we don't have water cooler time we have this time so it that again makes the priorities clear and it demands really high levels of trust and.
• 22:00
  [SPEAKER_02]: So anyway, there's a lot of intention.
• 22:01
  [SPEAKER_02]: I think that goes into that.
• 22:02
  [SPEAKER_02]: And my team leads me in that, I think, as much as I have led them, it's really a group effort.
• 22:07
  [SPEAKER_02]: And I am so fortunate to have them.
• 22:10
  [SPEAKER_02]: So that's another long answer to your really well-structured question.
• 22:15
  [SPEAKER_01]: Thank you.
• 22:16
  [SPEAKER_01]: I think a lot of us can relate to all levels of that.
• 22:20
  [SPEAKER_01]: What you shared is so, so true about our priorities and our resilience and truly having that intentional leadership.
• 22:28
  [SPEAKER_01]: Amanda, if you could challenge our listeners to take one intentional action this week to become a more positive and responsible influence whether in their business in leadership or community.
• 22:39
  [SPEAKER_01]: What would you encourage them to do and why does that action matter?
• 22:44
  [SPEAKER_02]: The first is to bring it back to the super power conversation because if I was trying to imagine somebody driving to work or walking back from the bus stop listening to this.
• 22:56
  [SPEAKER_02]: podcast and what would be something that they could do in this moment right now.
• 23:02
  [SPEAKER_02]: So to not add to the to do list because we already have it to do list that's too long.
• 23:06
  [SPEAKER_02]: So what would something that would be a be easy, it would be a simple thing to do that would maybe even be fun.
• 23:15
  [SPEAKER_02]: It would be to think about your superpower.
• 23:18
  [SPEAKER_02]: And what is it?
• 23:19
  [SPEAKER_02]: And to be intentional about paying attention to yourself, like what is the influence that you are making and what are the compliments you regularly get and where are the areas of work that you get into a flow and lose track of time?
• 23:34
  [SPEAKER_02]: What is it that you do without thinking or without trying that makes the world better place?
• 23:39
  [SPEAKER_02]: That's your superpower.
• 23:41
  [SPEAKER_02]: And if you, I find that if, again, identity, this is the thing here, if you, if you can name the superpower and claim it as part of your identity,
• 23:53
  [SPEAKER_02]: Then I think it compounds, you can once you see it and name it and understand it and do it more and more and more than that ripple effect happens naturally and the people around you feel it and I think it is an indicator of being in a healthy place.
• 24:10
  [SPEAKER_02]: So that's one thing is to just think about how great you are and what that's your power is and so that's the first thing.
• 24:18
  [SPEAKER_02]: And the other thing I'll add just to name something I've been thinking about a lot lately is this concept of abundance, we talk a lot about a scarcity mindset versus an abundant mindset and mutual flourishing.
• 24:37
  [SPEAKER_02]: Um, so a book that I absolutely love and recommend is called The Service Sparing by Robin Wall Kimmer, um, she also wrote the book Braiding Sweet Grass, if you've read that one.
• 24:48
  [SPEAKER_02]: And she is a botanist who was asked to write a book about the economy because of her unique perspective of the world.
• 24:57
  [SPEAKER_02]: And I find it deeply inspiring, um, resonated very much with me, um,
• 25:05
  [SPEAKER_02]: Because she refrains the world if we were to think of it instead of an economy of more and less to think of an economy of mutual flourishing and because she is native, she's a Native American person.
• 25:21
  [SPEAKER_02]: She calls back to a lot of old heritage and old ways of doing things traditional ways of doing things in her culture, which is just beautiful to think about.
• 25:34
  [SPEAKER_02]: of mutual abundance of flourishing, gratitude and kindness are the currency and they are endlessly renewable.
• 25:45
  [SPEAKER_02]: So if we were to intentionally step into this mutual flourishing economy and use
• 26:04
  [SPEAKER_02]: So little things even practical things like like you know any if you if you if you garden do garden do garden ever have you ever planted zucchini and just had it coming out of your ears and like like it accidentally overnight gross to be the size of this small child.
• 26:22
  [SPEAKER_02]: You just got to get rid of that stuff so you know, they start popping up on people's door steps.
• 26:28
  [SPEAKER_02]: You just like drop them and run.
• 26:29
  [SPEAKER_02]: I've had them appear in my car.
• 26:31
  [SPEAKER_02]: If I leave the window down too long, you know, or tomatoes or cucumbers, that abundance.
• 26:36
  [SPEAKER_02]: and then sharing it is a way that we live in a mutually abundant economy or this service fairy economy.
• 26:44
  [SPEAKER_02]: I love little free libraries, the little boxes that have to take one lead one books, that's another example, it's another free thing we can do.
• 26:53
  [SPEAKER_02]: This very personal for me, because I have those two little kids I mentioned, I do not know what to do about child care
• 27:02
  [SPEAKER_02]: We're doing kids swaps with a cousin and a friend and we're sharing free babysitting.
• 27:07
  [SPEAKER_02]: So I'm going to have six kids once a week and they're going to have six kids once a week.
• 27:10
  [SPEAKER_02]: And it's going to be a party.
• 27:12
  [SPEAKER_02]: It's going to be fun.
• 27:12
  [SPEAKER_02]: But this is how we're going to do it.
• 27:14
  [SPEAKER_02]: We're going to do it together.
• 27:15
  [SPEAKER_02]: We are this village raising our kids.
• 27:20
  [SPEAKER_02]: So there's a very poignant, intentional way of living with a mindset of abundance and gratitude and kindness, creating these ripple effects of flourishing together, I think that that would be, I would invite the listener to look around the world as it is right now with.
• 27:43
  [SPEAKER_02]: eyes that are keeping a keen eye out for those areas of mutual flourishing and abundance because I think they bring joy and joy fuels resilience and those are being the two things think about your superpower and step into an economy of abundance.
• 28:03
  [SPEAKER_01]: I love that.
• 28:03
  [SPEAKER_01]: That's great advice.
• 28:05
  [SPEAKER_01]: Thank you so much.
• 28:06
  [SPEAKER_01]: My, my thing is L.O.
• 28:07
  [SPEAKER_01]: plants.
• 28:08
  [SPEAKER_01]: And I have this one L.O.
• 28:10
  [SPEAKER_01]: plant that my mother and law gave me years ago.
• 28:12
  [SPEAKER_01]: And I don't have a green thumb.
• 28:15
  [SPEAKER_01]: However, L.O.
• 28:16
  [SPEAKER_01]: plants grow very well in my care.
• 28:19
  [SPEAKER_01]: And I keep splitting them and splitting them.
• 28:21
  [SPEAKER_01]: And I've probably given away over 50 to 60 L. plants.
• 28:25
  [SPEAKER_01]: And I have them here in my office.
• 28:27
  [SPEAKER_01]: And I anytime people come in, I give them.
• 28:29
  [SPEAKER_01]: So,
• 28:30
  [SPEAKER_01]: The allow plants I love spreading love that way, but I do agree.
• 28:32
  [SPEAKER_01]: I love that use of the currency.
• 28:35
  [SPEAKER_01]: is gratitude and kindness because it goes so far.
• 28:40
  [SPEAKER_01]: Well, Amanda, this conversation was such a powerful reminder that influence is not just about visibility, it's about alignment and intention and helping people recognize the value that they already carry inside.
• 28:53
  [SPEAKER_01]: And you know, with Stutot, it's me today is that strong brands and strong teams and strong communities are built the same way through trust, clarity, relationships,
• 29:05
  [SPEAKER_01]: starting internally.
• 29:07
  [SPEAKER_01]: Thank you for joining us and sharing your stories and advice.
• 29:11
  [SPEAKER_01]: If our listeners want to get in touch with you, what is the best way to do so?
• 29:15
  [SPEAKER_02]: Thank you, email me at Amanda at colorwordcreative.com or find me on LinkedIn or give me a call.
• 29:23
  [SPEAKER_02]: Any of those are absolutely welcome in time.
• 29:27
  [SPEAKER_01]: We'll put that information in the show notes for our listeners.
• 29:29
  [SPEAKER_01]: Amanda, thank you so much for joining us.
• 29:32
  [SPEAKER_01]: I'm so grateful for you.
• 29:33
  [SPEAKER_02]: Absolutely.
• 29:34
  [SPEAKER_02]: My pleasure.
• 29:34
  [SPEAKER_02]: Thank you for having me and please have a beautiful rest of your afternoon.
• 29:38
  [SPEAKER_01]: Thank you.
• 29:39
  [SPEAKER_01]: You as well and to our listeners, thank you for joining us on daily influence.
• 29:44
  [SPEAKER_01]: I hope today's conversation brought you insight and inspiration.
• 29:48
  [SPEAKER_01]: If it's spoke to you, share it with someone who could use a little positivity today.
• 29:52
  [SPEAKER_01]: I want to encourage you to take one intentional action today, whether that's strengthening a relationship, clarifying your purpose,
• 30:02
  [SPEAKER_01]: unfiguring at what your superpower is, encouraging someone on your team, or simply pausing to reflect on what, whether your actions align with the impact you want to create, because influence isn't accidental.
• 30:14
  [SPEAKER_01]: It's something we cultivate every day.
• 30:17
  [SPEAKER_01]: Thanks for joining us on daily influence.
• 30:18
  [SPEAKER_01]: Remember small actions create big impact.
• 30:21
  [SPEAKER_01]: Keep showing up, leading, and growing one day to time.
• 30:24
  [SPEAKER_01]: Until next time, stay inspired and keep having a positive, responsible influence.
• 30:29
  [SPEAKER_01]: Bye,