Latest / The Billionaire Brain® Podcast / Ep160 - Saying YES to Opportunities and Finding Creativity in Times of Adversity with Gemma Sheppard

Transcript

Ep160 - Saying YES to Opportunities and Finding Creativity in Times of Adversity with Gemma Sheppard · The Billionaire Brain® Podcast

• 0:02
  Hey,
• 0:02
  it's
• 0:02
  Dawn
• 0:02
  McGrewer,
• 0:03
  the
• 0:03
  business
• 0:03
  growth.
• 0:03
  Coach,
• 0:04
  and
• 0:04
  welcome
• 0:04
  to
• 0:05
  dawn
• 0:05
  of
• 0:05
  a
• 0:05
  New
• 0:06
  Era,
• 0:06
  the
• 0:06
  podcast
• 0:07
  where
• 0:07
  we
• 0:07
  talk
• 0:07
  all
• 0:08
  things
• 0:08
  health,
• 0:09
  wealth,
• 0:09
  and
• 0:09
  happiness,
• 0:10
  and
• 0:10
  where
• 0:11
  founders
• 0:12
  share
• 0:12
  the
• 0:12
  good
• 0:12
  and
• 0:13
  bad
• 0:13
  and
• 0:13
  ugly
• 0:14
  of
• 0:14
  being
• 0:14
  an
• 0:14
  entrepreneur.
• 0:15
  Welcome
• 0:16
  to
• 0:16
  dawn
• 0:16
  of
• 0:16
  a
• 0:17
  New
• 0:17
  Era
• 0:17
  podcast.
• 0:18
  And
• 0:18
  I
• 0:18
  am
• 0:19
  so
• 0:19
  pleased
• 0:19
  you're
• 0:19
  here.
• 0:20
  And
• 0:20
  we
• 0:20
  were
• 0:20
  just
• 0:21
  talking
• 0:21
  about
• 0:21
  how
• 0:22
  serendipity
• 0:22
  has
• 0:22
  kind
• 0:23
  of
• 0:23
  got
• 0:23
  here,
• 0:23
  because
• 0:24
  I
• 0:24
  actually
• 0:24
  met
• 0:24
  you
• 0:25
  at
• 0:25
  a
• 0:25
  charity
• 0:25
  event
• 0:26
  that
• 0:26
  a
• 0:26
  friend
• 0:27
  of
• 0:27
  mine
• 0:27
  had
• 0:27
  invited
• 0:28
  me
• 0:28
  to.
• 0:29
  Fizz
• 0:29
  and
• 0:29
  Fashion.
• 0:30
  What
• 0:30
  better
• 0:30
  combo?
• 0:31
  Fashion
• 0:32
  and
• 0:32
  Fizz.
• 0:32
  I
• 0:32
  know.
• 0:33
  And.
• 0:33
  And
• 0:33
  also
• 0:34
  for
• 0:34
  Smart
• 0:34
  Works,
• 0:35
  which
• 0:35
  amazing
• 0:36
  charity,
• 0:36
  and
• 0:37
  I
• 0:37
  did
• 0:37
  not
• 0:37
  know
• 0:37
  about
• 0:37
  the
• 0:37
  charity
• 0:38
  before
• 0:38
  that
• 0:38
  event.
• 0:39
  Oh.
• 0:39
  And
• 0:39
  it's
• 0:39
  incredible
• 0:40
  and
• 0:40
  honestly,
• 0:40
  very
• 0:41
  honored
• 0:41
  to
• 0:41
  be
• 0:41
  an
• 0:41
  ambassador.
• 0:42
  Yeah.
• 0:42
  And
• 0:43
  I
• 0:43
  think
• 0:43
  the
• 0:43
  work
• 0:43
  is
• 0:44
  so
• 0:44
  special.
• 0:44
  So
• 0:44
  I
• 0:45
  want
• 0:45
  to,
• 0:45
  first
• 0:45
  of
• 0:46
  all,
• 0:46
  start
• 0:46
  with
• 0:47
  a
• 0:47
  little
• 0:47
  bit
• 0:47
  of
• 0:47
  the
• 0:47
  background
• 0:48
  on
• 0:48
  the
• 0:48
  charity.
• 0:49
  Absolutely.
• 0:50
  Before
• 0:50
  we
• 0:50
  move
• 0:50
  into
• 0:50
  your
• 0:51
  world.
• 0:52
  Well,
• 0:53
  I'd
• 0:53
  actually,
• 0:54
  you
• 0:54
  know,
• 0:54
  for
• 0:55
  me,
• 0:55
  the
• 0:55
  messaging
• 0:56
  behind
• 0:56
  smartworks
• 0:57
  felt
• 0:57
  like
• 0:57
  it
• 0:57
  really
• 0:58
  related
• 0:58
  to
• 0:58
  everything
• 0:58
  I'd
• 0:59
  done
• 0:59
  on
• 0:59
  10
• 0:59
  years
• 0:59
  younger.
• 1:00
  And
• 1:00
  it
• 1:01
  felt
• 1:01
  like
• 1:01
  something
• 1:02
  that
• 1:02
  has
• 1:02
  always
• 1:02
  been
• 1:03
  really
• 1:03
  at
• 1:04
  the
• 1:04
  forefront
• 1:04
  of
• 1:05
  anything
• 1:05
  I've
• 1:05
  ever
• 1:05
  talked
• 1:06
  about
• 1:06
  is
• 1:06
  when
• 1:06
  you
• 1:06
  look
• 1:06
  good,
• 1:07
  you
• 1:07
  feel
• 1:07
  good,
• 1:07
  and
• 1:07
  that
• 1:08
  equals
• 1:08
  confidence.
• 1:08
  It's
• 1:09
  like.
• 1:09
  It's
• 1:09
  just
• 1:09
  a
• 1:10
  mantra.
• 1:10
  It's
• 1:10
  part
• 1:10
  of,
• 1:11
  like,
• 1:11
  what
• 1:12
  I
• 1:12
  feel
• 1:12
  is
• 1:12
  everybody's
• 1:13
  usp.
• 1:13
  And
• 1:14
  I
• 1:14
  think
• 1:14
  that
• 1:15
  nobody
• 1:15
  can
• 1:15
  underestimate
• 1:16
  that.
• 1:17
  When
• 1:17
  you
• 1:18
  are
• 1:18
  found
• 1:18
  in
• 1:19
  a
• 1:19
  position,
• 1:19
  whether
• 1:19
  that's
• 1:20
  through
• 1:20
  maybe
• 1:21
  a
• 1:21
  separation
• 1:22
  or
• 1:22
  you've
• 1:23
  not
• 1:23
  been.
• 1:23
  You've
• 1:23
  been
• 1:23
  made
• 1:23
  redundant
• 1:24
  or
• 1:25
  different
• 1:25
  circumstances
• 1:26
  in
• 1:26
  life,
• 1:28
  it
• 1:28
  can
• 1:28
  be
• 1:28
  incredibly
• 1:29
  intimidating
• 1:29
  for
• 1:29
  women
• 1:30
  to
• 1:30
  get
• 1:30
  back
• 1:30
  into
• 1:30
  the
• 1:30
  workplace.
• 1:31
  And
• 1:32
  I
• 1:32
  think
• 1:32
  it's
• 1:32
  become
• 1:33
  very
• 1:33
  apparent
• 1:34
  because
• 1:34
  not
• 1:34
  only
• 1:35
  for
• 1:36
  some
• 1:36
  people
• 1:36
  who
• 1:36
  have
• 1:36
  chosen
• 1:37
  to
• 1:37
  take
• 1:37
  time
• 1:37
  out,
• 1:38
  coming
• 1:38
  back
• 1:38
  into
• 1:39
  the
• 1:39
  workplace
• 1:39
  with
• 1:40
  the
• 1:40
  algorithm,
• 1:41
  doing
• 1:41
  a
• 1:41
  cv,
• 1:42
  you
• 1:42
  know,
• 1:42
  interview
• 1:43
  techniques,
• 1:43
  it
• 1:43
  can
• 1:44
  be
• 1:44
  so
• 1:44
  overwhelming.
• 1:45
  And
• 1:45
  so
• 1:46
  there
• 1:46
  was
• 1:47
  many
• 1:47
  aspects
• 1:48
  about
• 1:48
  SmartWorks
• 1:49
  that
• 1:50
  I
• 1:50
  just
• 1:50
  loved.
• 1:51
  And
• 1:51
  then
• 1:52
  I
• 1:52
  felt
• 1:53
  like
• 1:53
  my
• 1:53
  voice
• 1:54
  could
• 1:54
  also
• 1:54
  help
• 1:55
  just
• 1:55
  raise
• 1:55
  the.
• 1:56
  The
• 1:56
  profile.
• 1:57
  And
• 1:57
  it
• 1:58
  felt
• 1:58
  like
• 1:58
  I've
• 1:58
  got
• 1:59
  connections
• 1:59
  in
• 1:59
  the
• 1:59
  fashion
• 2:00
  world
• 2:00
  and
• 2:00
  they
• 2:00
  do
• 2:01
  an
• 2:01
  amazing
• 2:01
  job.
• 2:02
  And
• 2:02
  it's
• 2:03
  a.
• 2:03
  You
• 2:03
  know,
• 2:03
  something
• 2:04
  that
• 2:04
  I
• 2:04
  also
• 2:05
  felt
• 2:05
  strongly
• 2:05
  about
• 2:06
  was
• 2:06
  that
• 2:06
  this
• 2:07
  is
• 2:07
  a
• 2:07
  charity,
• 2:08
  but
• 2:08
  it's
• 2:09
  actually
• 2:09
  a
• 2:09
  service
• 2:10
  for
• 2:10
  everyone.
• 2:11
  And
• 2:11
  I
• 2:12
  think
• 2:12
  there
• 2:12
  is
• 2:12
  a
• 2:13
  lot
• 2:13
  of
• 2:13
  stigma
• 2:13
  in
• 2:13
  the
• 2:14
  UK
• 2:14
  about,
• 2:14
  I'm
• 2:15
  not
• 2:15
  a
• 2:15
  charity
• 2:15
  case.
• 2:16
  That's
• 2:16
  not
• 2:16
  what
• 2:16
  this
• 2:16
  is
• 2:16
  about.
• 2:17
  And
• 2:17
  I
• 2:17
  really
• 2:18
  felt
• 2:19
  very
• 2:19
  honored
• 2:20
  when
• 2:20
  they
• 2:20
  asked
• 2:20
  if
• 2:20
  I'd
• 2:21
  like
• 2:21
  to
• 2:21
  become
• 2:21
  an
• 2:21
  ambassador
• 2:22
  because
• 2:22
  it
• 2:22
  was
• 2:22
  something
• 2:22
  I
• 2:23
  had
• 2:23
  been
• 2:23
  supporting
• 2:24
  and
• 2:24
  actively
• 2:26
  trying
• 2:26
  to
• 2:26
  raise
• 2:26
  awareness.
• 2:27
  I'd
• 2:27
  written
• 2:27
  an
• 2:27
  article
• 2:28
  for
• 2:28
  my
• 2:28
  paper
• 2:29
  and
• 2:30
  been
• 2:30
  talking
• 2:30
  openly
• 2:31
  on
• 2:31
  socials
• 2:31
  about
• 2:32
  it
• 2:33
  and
• 2:33
  it
• 2:34
  just
• 2:34
  felt
• 2:34
  like
• 2:34
  such
• 2:35
  a
• 2:35
  natural
• 2:36
  next
• 2:36
  step.
• 2:37
  And
• 2:37
  so
• 2:38
  I've
• 2:38
  really
• 2:38
  enjoyed
• 2:39
  embracing
• 2:39
  that.
• 2:40
  And
• 2:41
  it
• 2:41
  felt
• 2:41
  like
• 2:42
  everything
• 2:43
  I've
• 2:43
  ever
• 2:43
  done
• 2:43
  in
• 2:43
  my
• 2:44
  career
• 2:44
  has
• 2:45
  gone
• 2:45
  full
• 2:45
  circle
• 2:46
  and
• 2:46
  it
• 2:46
  felt
• 2:46
  like
• 2:46
  it
• 2:47
  just
• 2:47
  made
• 2:47
  sense.
• 2:48
  Yeah,
• 2:48
  I
• 2:48
  love
• 2:48
  it.
• 2:49
  And
• 2:49
  I
• 2:49
  think
• 2:49
  one
• 2:50
  of
• 2:50
  the
• 2:50
  most
• 2:50
  powerful
• 2:51
  things
• 2:51
  when
• 2:52
  I
• 2:52
  was
• 2:52
  at
• 2:52
  the
• 2:52
  event
• 2:53
  was,
• 2:53
  was
• 2:53
  you
• 2:54
  and
• 2:54
  Michelle.
• 2:54
  Michelle
• 2:55
  was
• 2:55
  on
• 2:55
  the
• 2:55
  podcast
• 2:55
  the
• 2:55
  other
• 2:56
  week,
• 2:56
  were
• 2:56
  chatting
• 2:57
  away
• 2:57
  and
• 2:58
  the
• 2:59
  conversation
• 3:00
  was
• 3:00
  still
• 3:01
  the
• 3:01
  same
• 3:02
  with
• 3:02
  you
• 3:02
  as
• 3:02
  the
• 3:03
  host,
• 3:03
  as
• 3:04
  the
• 3:04
  ladies
• 3:04
  who
• 3:04
  were
• 3:04
  speaking.
• 3:05
  And
• 3:05
  it
• 3:05
  was
• 3:05
  all
• 3:05
  about
• 3:06
  the
• 3:06
  confidence,
• 3:07
  the
• 3:07
  dress
• 3:07
  code,
• 3:07
  the
• 3:08
  societal
• 3:08
  stigmas
• 3:09
  and
• 3:09
  dismantling
• 3:10
  some
• 3:10
  of
• 3:10
  that
• 3:10
  and
• 3:11
  really
• 3:11
  kind
• 3:12
  of
• 3:12
  elevating
• 3:13
  women
• 3:13
  back
• 3:14
  into
• 3:14
  a
• 3:14
  power
• 3:14
  situation.
• 3:15
  And
• 3:16
  I
• 3:16
  love
• 3:16
  what
• 3:16
  you
• 3:16
  say
• 3:16
  about
• 3:17
  the
• 3:17
  fact
• 3:17
  that
• 3:17
  it's
• 3:17
  not
• 3:18
  just
• 3:18
  a
• 3:18
  charity,
• 3:19
  it's
• 3:19
  for
• 3:19
  everyone
• 3:20
  because
• 3:20
  there
• 3:20
  was
• 3:21
  a
• 3:21
  woman
• 3:21
  who
• 3:21
  spoke
• 3:21
  that
• 3:22
  day.
• 3:22
  Oh,
• 3:22
  it
• 3:22
  was
• 3:23
  amazing.
• 3:23
  Oh,
• 3:23
  and
• 3:24
  you
• 3:24
  know,
• 3:24
  she'd
• 3:25
  gone
• 3:25
  and
• 3:25
  had
• 3:26
  like
• 3:26
  loads
• 3:27
  and
• 3:27
  loads
• 3:27
  of
• 3:27
  interviews
• 3:28
  and
• 3:28
  that
• 3:28
  must
• 3:28
  be
• 3:28
  so
• 3:29
  soul
• 3:29
  destroying.
• 3:30
  And
• 3:30
  she
• 3:30
  went
• 3:30
  in
• 3:31
  and
• 3:31
  she
• 3:31
  had
• 3:32
  the
• 3:32
  stylist
• 3:32
  and
• 3:33
  then
• 3:33
  she
• 3:33
  did
• 3:33
  the
• 3:33
  coaching
• 3:34
  and
• 3:34
  then
• 3:34
  she
• 3:35
  went
• 3:35
  and
• 3:35
  smashed
• 3:36
  her
• 3:36
  next
• 3:36
  interview
• 3:36
  and
• 3:37
  got
• 3:37
  the
• 3:37
  job.
• 3:37
  And
• 3:38
  also
• 3:38
  I
• 3:38
  think
• 3:38
  she
• 3:39
  also
• 3:39
  said,
• 3:39
  you
• 3:39
  know,
• 3:39
  sometimes
• 3:40
  having
• 3:40
  another
• 3:40
  set
• 3:40
  of
• 3:41
  eyes
• 3:41
  on
• 3:41
  you,
• 3:41
  we
• 3:42
  all
• 3:42
  think
• 3:42
  we've
• 3:42
  got
• 3:43
  our
• 3:43
  looks
• 3:43
  together,
• 3:44
  but
• 3:44
  sometimes
• 3:44
  somebody
• 3:44
  else
• 3:45
  just
• 3:45
  saying,
• 3:45
  how
• 3:45
  about
• 3:45
  we
• 3:46
  just
• 3:46
  try
• 3:46
  this?
• 3:47
  And
• 3:47
  as
• 3:47
  she
• 3:48
  said
• 3:48
  that
• 3:49
  soul
• 3:49
  destroying
• 3:50
  aspect
• 3:50
  at
• 3:51
  a
• 3:51
  time
• 3:51
  that
• 3:51
  you're
• 3:51
  already
• 3:52
  vulnerable
• 3:53
  and
• 3:53
  you've
• 3:53
  got
• 3:54
  the
• 3:54
  fear
• 3:54
  factor.
• 3:54
  She'd
• 3:55
  got
• 3:55
  her
• 3:55
  daughter,
• 3:56
  she'd
• 3:56
  got
• 3:56
  bills
• 3:57
  to
• 3:57
  pay
• 3:57
  and
• 3:57
  she
• 3:57
  was
• 3:58
  in
• 3:58
  a
• 3:58
  very
• 3:59
  vulnerable
• 3:59
  state.
• 4:00
  I
• 4:00
  don't
• 4:00
  think
• 4:00
  anybody
• 4:01
  can
• 4:01
  underestimate.
• 4:02
  And
• 4:02
  I
• 4:03
  think
• 4:03
  that
• 4:03
  for
• 4:04
  me,
• 4:04
  she
• 4:04
  was
• 4:05
  an
• 4:05
  incredible
• 4:05
  spokesperson
• 4:06
  that
• 4:07
  day
• 4:07
  because
• 4:08
  also
• 4:08
  I
• 4:08
  think
• 4:09
  again,
• 4:09
  she
• 4:10
  broke
• 4:10
  down
• 4:10
  complete
• 4:11
  stigmas
• 4:12
  and
• 4:12
  she
• 4:13
  was
• 4:13
  very
• 4:13
  honest.
• 4:14
  And
• 4:14
  I
• 4:15
  think
• 4:15
  that
• 4:15
  that
• 4:15
  is
• 4:16
  something
• 4:16
  that
• 4:16
  can
• 4:17
  be
• 4:17
  really
• 4:17
  empowering
• 4:19
  and
• 4:19
  also
• 4:19
  encourage
• 4:20
  other
• 4:20
  people
• 4:20
  to
• 4:21
  try
• 4:21
  the
• 4:21
  service
• 4:22
  because
• 4:22
  it's
• 4:23
  a
• 4:23
  service
• 4:23
  that's
• 4:23
  nationwide.
• 4:24
  And
• 4:25
  I
• 4:25
  think
• 4:25
  that
• 4:26
  for
• 4:26
  any
• 4:26
  brands
• 4:26
  that
• 4:27
  are
• 4:27
  listening
• 4:27
  to
• 4:27
  this,
• 4:28
  you
• 4:28
  know,
• 4:28
  old
• 4:29
  stock,
• 4:29
  it's
• 4:29
  such
• 4:29
  a
• 4:30
  wonderful
• 4:30
  way
• 4:30
  to
• 4:30
  keep
• 4:31
  fashion
• 4:31
  moving.
• 4:31
  If
• 4:32
  you've
• 4:32
  got
• 4:32
  pieces
• 4:32
  in
• 4:33
  your
• 4:33
  wardrobe,
• 4:33
  we
• 4:33
  all
• 4:33
  have
• 4:34
  clear
• 4:34
  outs,
• 4:34
  it's
• 4:35
  a
• 4:35
  great
• 4:35
  service.
• 4:36
  And
• 4:36
  then
• 4:36
  on
• 4:36
  this
• 4:36
  kind
• 4:37
  of
• 4:37
  subside
• 4:37
  of
• 4:37
  that,
• 4:38
  they
• 4:38
  have
• 4:38
  a
• 4:38
  lot
• 4:38
  of
• 4:38
  incredible
• 4:39
  brands,
• 4:39
  donate
• 4:40
  pieces
• 4:40
  that
• 4:41
  aren't
• 4:41
  necessarily
• 4:41
  for
• 4:42
  going
• 4:42
  to
• 4:42
  work
• 4:42
  and
• 4:42
  then
• 4:43
  we
• 4:43
  host
• 4:43
  amazing
• 4:44
  auctions.
• 4:45
  We
• 4:45
  have
• 4:45
  incredible
• 4:45
  sal
• 4:46
  which
• 4:46
  helps
• 4:46
  fund
• 4:47
  the
• 4:47
  centre.
• 4:48
  So
• 4:48
  I
• 4:49
  can
• 4:49
  honestly
• 4:50
  say
• 4:50
  it's
• 4:50
  been
• 4:51
  a
• 4:51
  real
• 4:52
  revelation.
• 4:53
  And
• 4:53
  we've
• 4:53
  got
• 4:54
  the
• 4:54
  10
• 4:54
  year
• 4:54
  anniversary
• 4:55
  coming
• 4:55
  up.
• 4:55
  I'm
• 4:55
  sure
• 4:56
  you're
• 4:56
  going
• 4:56
  to
• 4:56
  be
• 4:56
  there.
• 4:56
  Absolutely.
• 4:57
  And
• 4:57
  so
• 4:57
  I'm
• 4:58
  really
• 4:58
  looking
• 4:58
  forward
• 4:58
  to
• 4:58
  that.
• 4:58
  And
• 4:59
  I
• 4:59
  think
• 4:59
  tickets
• 4:59
  go
• 4:59
  on
• 4:59
  sale
• 5:00
  this
• 5:00
  week,
• 5:00
  so
• 5:01
  that's
• 5:01
  great.
• 5:02
  Yeah.
• 5:02
  I
• 5:03
  think
• 5:03
  one
• 5:03
  of
• 5:03
  the
• 5:03
  magical
• 5:04
  things
• 5:04
  with
• 5:05
  the
• 5:05
  charity
• 5:05
  is
• 5:06
  that
• 5:06
  obviously
• 5:06
  it
• 5:06
  ties
• 5:07
  in
• 5:07
  with
• 5:07
  what
• 5:07
  you
• 5:07
  do.
• 5:08
  And,
• 5:08
  you
• 5:08
  know,
• 5:09
  I
• 5:09
  remember
• 5:09
  watching
• 5:10
  you
• 5:10
  on
• 5:10
  10
• 5:10
  years
• 5:10
  younger,
• 5:11
  and
• 5:11
  style
• 5:12
  and
• 5:12
  fashion
• 5:12
  has
• 5:12
  always
• 5:13
  been
• 5:13
  something
• 5:13
  that
• 5:13
  I
• 5:13
  was
• 5:13
  really
• 5:14
  passionate
• 5:14
  about.
• 5:14
  And
• 5:15
  I
• 5:15
  think
• 5:15
  women
• 5:16
  sometimes
• 5:16
  lose
• 5:16
  their
• 5:17
  identity.
• 5:17
  Yeah.
• 5:18
  And
• 5:18
  a
• 5:18
  lot
• 5:18
  of
• 5:18
  the
• 5:18
  female
• 5:19
  founders
• 5:19
  I
• 5:19
  work
• 5:20
  with,
• 5:20
  they've
• 5:20
  come
• 5:21
  out
• 5:21
  of
• 5:21
  corporate
• 5:21
  like
• 5:22
  the
• 5:22
  lady
• 5:22
  we
• 5:22
  saw
• 5:22
  at
• 5:22
  smartworks.
• 5:23
  They've
• 5:24
  had
• 5:25
  babies,
• 5:25
  they've
• 5:25
  been
• 5:26
  out
• 5:26
  of
• 5:26
  careers
• 5:26
  for
• 5:26
  a
• 5:27
  time,
• 5:27
  and
• 5:27
  then
• 5:27
  they
• 5:27
  come
• 5:27
  back
• 5:27
  into
• 5:28
  work,
• 5:28
  and
• 5:28
  it's
• 5:29
  almost
• 5:29
  like
• 5:29
  refining
• 5:30
  their
• 5:30
  purpose,
• 5:30
  but
• 5:31
  their
• 5:31
  identity.
• 5:32
  What's
• 5:32
  your
• 5:32
  advice
• 5:33
  for
• 5:33
  women
• 5:34
  in
• 5:34
  business
• 5:35
  and
• 5:35
  rediscovering
• 5:36
  their
• 5:36
  sort
• 5:37
  of
• 5:37
  identity
• 5:38
  in
• 5:38
  clothing?
• 5:39
  Do
• 5:39
  you
• 5:39
  know,
• 5:39
  I
• 5:39
  think
• 5:39
  it's
• 5:40
  a
• 5:40
  really
• 5:40
  good
• 5:40
  question.
• 5:41
  And
• 5:41
  I
• 5:41
  think
• 5:41
  there's
• 5:41
  actually
• 5:42
  been
• 5:42
  a
• 5:42
  huge
• 5:42
  shift
• 5:43
  since
• 5:43
  Pandemic.
• 5:44
  I
• 5:45
  think
• 5:45
  everybody's
• 5:45
  dressing
• 5:46
  differently
• 5:46
  now.
• 5:46
  You
• 5:47
  know,
• 5:47
  the
• 5:47
  days
• 5:47
  of
• 5:48
  me
• 5:48
  being
• 5:48
  in
• 5:49
  London
• 5:49
  suited
• 5:50
  and
• 5:50
  booted
• 5:50
  in
• 5:51
  very
• 5:51
  tailored
• 5:51
  suits,
• 5:52
  of
• 5:53
  course
• 5:53
  that
• 5:53
  still
• 5:53
  exists.
• 5:54
  It'd
• 5:54
  be
• 5:54
  wrong
• 5:55
  to
• 5:55
  say
• 5:55
  it
• 5:55
  doesn't,
• 5:55
  but
• 5:56
  the
• 5:56
  nature
• 5:57
  of
• 5:57
  how
• 5:57
  we're
• 5:57
  dressing
• 5:58
  is
• 5:58
  much
• 5:58
  more
• 5:58
  eclectic.
• 5:59
  And
• 5:59
  there's
• 5:59
  much
• 5:59
  more
• 6:00
  elasticated
• 6:00
  waistbands.
• 6:01
  I've
• 6:01
  got
• 6:02
  some
• 6:02
  on
• 6:02
  today.
• 6:03
  I
• 6:03
  just
• 6:03
  think
• 6:04
  that
• 6:04
  comfort
• 6:05
  is
• 6:05
  still
• 6:05
  a
• 6:05
  factor,
• 6:05
  and
• 6:06
  that
• 6:06
  doesn't
• 6:06
  stop
• 6:06
  glamour.
• 6:07
  You
• 6:07
  know,
• 6:07
  I
• 6:08
  think
• 6:08
  it's
• 6:08
  about.
• 6:09
  A
• 6:09
  lot
• 6:09
  of
• 6:09
  people
• 6:10
  are
• 6:10
  still
• 6:10
  working
• 6:10
  from
• 6:10
  home
• 6:11
  part
• 6:11
  time.
• 6:12
  There's
• 6:12
  a
• 6:12
  hybrid,
• 6:13
  so
• 6:14
  there's
• 6:14
  more
• 6:14
  desktop
• 6:14
  dressing.
• 6:15
  There's
• 6:15
  still
• 6:16
  this
• 6:16
  element
• 6:17
  which
• 6:17
  is,
• 6:18
  I
• 6:18
  think,
• 6:18
  that
• 6:18
  people
• 6:19
  are
• 6:19
  more
• 6:19
  conscious
• 6:19
  of
• 6:20
  their
• 6:20
  spend,
• 6:20
  and
• 6:21
  so
• 6:21
  they
• 6:22
  want
• 6:22
  to
• 6:22
  know
• 6:22
  that
• 6:22
  what
• 6:23
  they're
• 6:23
  purchasing
• 6:23
  is
• 6:23
  also
• 6:24
  going
• 6:24
  to
• 6:24
  work
• 6:24
  for
• 6:24
  their
• 6:24
  private
• 6:25
  lives,
• 6:25
  not
• 6:25
  just
• 6:25
  their
• 6:26
  work
• 6:26
  wardrobe.
• 6:27
  And
• 6:27
  I
• 6:27
  think
• 6:27
  that's
• 6:28
  the
• 6:28
  big
• 6:28
  shift
• 6:29
  in
• 6:29
  terms
• 6:29
  of
• 6:29
  advice.
• 6:30
  You
• 6:30
  know,
• 6:31
  the
• 6:31
  one
• 6:31
  thing
• 6:31
  I
• 6:31
  always
• 6:32
  say
• 6:32
  is
• 6:32
  that,
• 6:32
  you
• 6:33
  know,
• 6:33
  we
• 6:33
  all
• 6:33
  sit
• 6:34
  with
• 6:34
  plenty
• 6:35
  of
• 6:35
  clothes
• 6:35
  in
• 6:35
  our
• 6:35
  wardrobes,
• 6:36
  and
• 6:37
  I
• 6:37
  think
• 6:37
  we
• 6:37
  become
• 6:38
  a
• 6:38
  little
• 6:38
  bit
• 6:38
  that,
• 6:39
  oh,
• 6:39
  I've
• 6:39
  got
• 6:39
  nothing
• 6:39
  to
• 6:40
  wear.
• 6:40
  The
• 6:40
  reality
• 6:40
  is
• 6:41
  we
• 6:41
  have.
• 6:41
  It's
• 6:41
  about
• 6:42
  being
• 6:42
  really
• 6:42
  organized
• 6:43
  about
• 6:43
  the
• 6:43
  wardrobe.
• 6:43
  And
• 6:44
  I
• 6:44
  am
• 6:44
  a
• 6:44
  massive
• 6:45
  fan
• 6:45
  of
• 6:45
  really
• 6:46
  putting
• 6:46
  things
• 6:46
  when
• 6:47
  I'm
• 6:47
  with
• 6:47
  clients,
• 6:47
  whether
• 6:47
  they're
• 6:48
  celebrity
• 6:49
  or
• 6:49
  private
• 6:49
  clients,
• 6:50
  it's
• 6:50
  about
• 6:51
  organizing
• 6:51
  the
• 6:52
  wardrobes.
• 6:52
  And
• 6:52
  I
• 6:52
  think
• 6:52
  that's
• 6:53
  a
• 6:53
  big
• 6:53
  factor
• 6:54
  because
• 6:54
  it
• 6:54
  really
• 6:54
  helps
• 6:55
  clarity
• 6:56
  and
• 6:56
  clarify
• 6:57
  what
• 6:58
  you
• 6:58
  need
• 6:59
  and
• 6:59
  what
• 6:59
  fits
• 7:00
  still
• 7:00
  what
• 7:01
  you
• 7:01
  no
• 7:01
  longer
• 7:01
  wear.
• 7:02
  I'm
• 7:02
  a
• 7:03
  massive
• 7:03
  fan
• 7:03
  of
• 7:03
  Vinted.
• 7:04
  I'm
• 7:04
  constantly
• 7:05
  getting
• 7:05
  my
• 7:05
  kids
• 7:06
  to
• 7:06
  sell
• 7:06
  things.
• 7:06
  In
• 7:06
  fact,
• 7:06
  these
• 7:07
  trousers
• 7:07
  were
• 7:07
  in
• 7:07
  my
• 7:07
  son's
• 7:08
  bag.
• 7:08
  I
• 7:08
  was
• 7:08
  like,
• 7:08
  no,
• 7:09
  I
• 7:09
  want
• 7:09
  them.
• 7:10
  So
• 7:10
  you
• 7:10
  know,
• 7:10
  it's
• 7:10
  about
• 7:11
  making
• 7:11
  things
• 7:11
  work.
• 7:12
  So
• 7:12
  I
• 7:12
  always
• 7:12
  say
• 7:13
  every,
• 7:14
  I
• 7:14
  mean,
• 7:14
  every
• 7:15
  season.
• 7:15
  So
• 7:15
  I
• 7:16
  kind
• 7:16
  of
• 7:16
  split
• 7:16
  it
• 7:16
  into
• 7:17
  kind
• 7:17
  of
• 7:17
  the
• 7:17
  winter
• 7:18
  and
• 7:18
  the
• 7:18
  summer
• 7:19
  because
• 7:19
  I
• 7:19
  think,
• 7:19
  you
• 7:19
  know,
• 7:20
  here
• 7:20
  in
• 7:20
  the
• 7:20
  UK
• 7:20
  we
• 7:21
  do
• 7:21
  need
• 7:21
  a
• 7:21
  little
• 7:22
  bit
• 7:22
  of
• 7:22
  a
• 7:22
  hybrid.
• 7:23
  But,
• 7:23
  you
• 7:23
  know,
• 7:23
  at
• 7:24
  least
• 7:24
  twice
• 7:24
  a
• 7:25
  year
• 7:25
  I
• 7:25
  do
• 7:25
  a
• 7:25
  good
• 7:26
  clear
• 7:26
  out.
• 7:26
  I
• 7:27
  organize.
• 7:27
  And
• 7:27
  if
• 7:27
  you've
• 7:27
  not
• 7:28
  worn
• 7:28
  it,
• 7:28
  the
• 7:28
  reality
• 7:29
  is
• 7:29
  you're
• 7:29
  not
• 7:29
  going
• 7:30
  to.
• 7:30
  So
• 7:31
  get
• 7:31
  organized,
• 7:32
  put
• 7:32
  it
• 7:32
  into
• 7:33
  orgasr.
• 7:33
  And
• 7:34
  I
• 7:34
  always
• 7:34
  work
• 7:35
  a
• 7:35
  week
• 7:35
  ahead.
• 7:35
  So
• 7:36
  I
• 7:36
  look
• 7:36
  at
• 7:36
  my
• 7:36
  diary,
• 7:36
  I
• 7:36
  know
• 7:37
  what
• 7:37
  I've
• 7:37
  got
• 7:37
  coming
• 7:37
  up.
• 7:38
  I
• 7:38
  kind
• 7:38
  of
• 7:38
  play
• 7:38
  dress
• 7:39
  up
• 7:39
  in
• 7:39
  my
• 7:39
  wardrobe.
• 7:40
  I
• 7:40
  enjoy
• 7:40
  creating
• 7:41
  outfits
• 7:42
  and
• 7:42
  I
• 7:42
  think
• 7:42
  that
• 7:43
  way
• 7:43
  you
• 7:43
  actually,
• 7:43
  because
• 7:44
  you're
• 7:44
  hanging
• 7:44
  a
• 7:45
  complete
• 7:45
  outfit,
• 7:46
  you
• 7:46
  utilize
• 7:47
  so
• 7:47
  much
• 7:47
  more
• 7:47
  of
• 7:47
  your
• 7:48
  wardrobe,
• 7:48
  but
• 7:48
  you
• 7:48
  very
• 7:48
  quickly
• 7:49
  identify
• 7:50
  when
• 7:50
  you're
• 7:50
  missing
• 7:51
  something.
• 7:52
  And
• 7:52
  I
• 7:52
  think
• 7:52
  it's
• 7:53
  a
• 7:53
  great
• 7:53
  way
• 7:53
  to
• 7:53
  kind
• 7:54
  of
• 7:54
  be,
• 7:55
  you
• 7:55
  know,
• 7:55
  thoroughly
• 7:56
  across
• 7:56
  the
• 7:56
  whole
• 7:57
  capacity
• 7:58
  of
• 7:59
  capabilities
• 7:59
  within
• 8:00
  your
• 8:00
  wardrobe.
• 8:01
  I
• 8:01
  love
• 8:01
  it
• 8:01
  because
• 8:02
  I've
• 8:02
  started
• 8:03
  only
• 8:03
  in
• 8:03
  recent
• 8:04
  years,
• 8:05
  really
• 8:05
  trying
• 8:05
  to
• 8:05
  organize
• 8:06
  what
• 8:06
  I'm
• 8:06
  wearing
• 8:06
  in
• 8:07
  advance.
• 8:07
  Yeah.
• 8:07
  Whereas
• 8:08
  honestly,
• 8:08
  when
• 8:08
  it's
• 8:09
  a
• 8:09
  game
• 8:09
  changer,
• 8:10
  I
• 8:10
  was
• 8:10
  working
• 8:10
  in
• 8:10
  London,
• 8:11
  I
• 8:11
  was
• 8:11
  getting
• 8:11
  half
• 8:11
  four.
• 8:12
  I
• 8:12
  mean,
• 8:12
  like,
• 8:12
  I
• 8:13
  didn't
• 8:13
  even
• 8:13
  know
• 8:13
  what
• 8:13
  was
• 8:13
  in
• 8:13
  my
• 8:14
  bag.
• 8:14
  No,
• 8:14
  Like
• 8:14
  I
• 8:15
  was
• 8:15
  just
• 8:15
  packing
• 8:15
  and
• 8:15
  yeah,
• 8:16
  I
• 8:16
  just
• 8:16
  felt
• 8:16
  like
• 8:17
  every
• 8:17
  suitcase
• 8:17
  was
• 8:17
  unpacked,
• 8:18
  repacked
• 8:18
  and
• 8:19
  everything.
• 8:19
  And,
• 8:19
  and
• 8:20
  the
• 8:20
  way
• 8:20
  that
• 8:20
  I
• 8:20
  feel
• 8:21
  now,
• 8:21
  I
• 8:22
  way
• 8:22
  more
• 8:22
  in
• 8:22
  control.
• 8:23
  But
• 8:23
  also
• 8:23
  I'm
• 8:24
  actually
• 8:24
  enjoying
• 8:25
  the
• 8:25
  dressing.
• 8:25
  Experience
• 8:26
  much
• 8:26
  more
• 8:26
  so.
• 8:27
  And
• 8:27
  you,
• 8:27
  you
• 8:28
  end
• 8:28
  up
• 8:28
  being
• 8:29
  much
• 8:29
  more
• 8:29
  conscious
• 8:30
  about
• 8:31
  the
• 8:31
  complete
• 8:32
  look.
• 8:33
  So
• 8:33
  I
• 8:33
  go
• 8:33
  down
• 8:33
  as
• 8:34
  far
• 8:34
  as
• 8:34
  my
• 8:34
  underwear
• 8:35
  and
• 8:35
  I
• 8:35
  have
• 8:35
  everything,
• 8:36
  my
• 8:36
  shoes,
• 8:36
  I
• 8:37
  have
• 8:37
  a
• 8:37
  runner
• 8:37
  rail
• 8:38
  just
• 8:38
  for
• 8:38
  the
• 8:38
  week
• 8:38
  ahead.
• 8:39
  And
• 8:39
  then
• 8:40
  I
• 8:40
  put
• 8:40
  it
• 8:40
  all
• 8:40
  back,
• 8:40
  whether
• 8:41
  it
• 8:41
  goes
• 8:41
  to
• 8:41
  dry
• 8:41
  cleaning
• 8:41
  or
• 8:42
  laundry
• 8:42
  or
• 8:42
  whatever,
• 8:42
  and
• 8:43
  then
• 8:43
  it
• 8:43
  goes
• 8:43
  back
• 8:43
  into
• 8:43
  the
• 8:43
  wardrobe.
• 8:44
  But
• 8:44
  this
• 8:44
  way,
• 8:45
  because
• 8:45
  you're
• 8:45
  always
• 8:45
  working,
• 8:46
  you're
• 8:46
  utilizing
• 8:47
  the
• 8:47
  whole
• 8:47
  of
• 8:48
  your
• 8:48
  wardrobe.
• 8:49
  And
• 8:49
  I
• 8:49
  think
• 8:50
  it's,
• 8:50
  as
• 8:50
  you
• 8:50
  say,
• 8:50
  it's,
• 8:51
  you're
• 8:51
  empowered
• 8:52
  by
• 8:52
  it,
• 8:52
  it's
• 8:53
  massively
• 8:53
  time
• 8:54
  saving,
• 8:55
  but
• 8:55
  you
• 8:55
  also
• 8:56
  enjoy
• 8:56
  it
• 8:57
  so
• 8:57
  much
• 8:57
  more.
• 8:58
  And
• 8:59
  when
• 8:59
  you
• 8:59
  think
• 8:59
  about
• 9:00
  your
• 9:00
  career,
• 9:00
  obviously
• 9:01
  a
• 9:02
  lot
• 9:02
  of
• 9:02
  people
• 9:02
  will
• 9:02
  remember
• 9:03
  10
• 9:03
  years
• 9:03
  young.
• 9:03
  Yeah.
• 9:04
  I
• 9:04
  mean,
• 9:04
  it
• 9:04
  was
• 9:04
  an
• 9:04
  amazing
• 9:05
  program
• 9:05
  and
• 9:05
  I
• 9:05
  think
• 9:06
  it
• 9:06
  really
• 9:06
  did
• 9:07
  open
• 9:07
  up
• 9:08
  a
• 9:08
  lot
• 9:08
  of
• 9:08
  the
• 9:08
  stigmas
• 9:09
  where
• 9:09
  people
• 9:10
  were
• 9:11
  prepared
• 9:11
  to
• 9:11
  actually
• 9:12
  kind
• 9:12
  of
• 9:12
  go
• 9:12
  and
• 9:13
  be
• 9:13
  critiqued
• 9:14
  over
• 9:14
  what
• 9:14
  they
• 9:14
  wanted
• 9:14
  because
• 9:15
  they
• 9:15
  wanted
• 9:15
  a
• 9:16
  new
• 9:16
  look
• 9:16
  and
• 9:16
  a
• 9:16
  new
• 9:17
  feeling.
• 9:18
  So
• 9:18
  what
• 9:19
  was
• 9:19
  your
• 9:19
  career
• 9:19
  like?
• 9:20
  How
• 9:20
  did
• 9:20
  you
• 9:20
  even
• 9:20
  get
• 9:20
  into
• 9:21
  that?
• 9:21
  Every
• 9:21
  step
• 9:21
  of
• 9:22
  my
• 9:22
  career,
• 9:22
  I've
• 9:22
  never
• 9:23
  actually
• 9:23
  planned
• 9:23
  it.
• 9:24
  And
• 9:24
  I
• 9:25
  can
• 9:25
  wholeheartedly
• 9:25
  sit
• 9:26
  here
• 9:26
  and
• 9:26
  say,
• 9:26
  I've
• 9:26
  just
• 9:27
  always
• 9:27
  walked
• 9:27
  through
• 9:27
  doors
• 9:27
  of
• 9:28
  opportunity.
• 9:29
  You
• 9:29
  know,
• 9:29
  I
• 9:29
  think
• 9:29
  you
• 9:30
  make
• 9:30
  your
• 9:30
  opportunities
• 9:31
  and
• 9:31
  you
• 9:31
  make
• 9:32
  your
• 9:32
  luck.
• 9:32
  But
• 9:33
  at
• 9:33
  the
• 9:33
  same
• 9:33
  point,
• 9:34
  I'd
• 9:34
  never
• 9:34
  kind
• 9:35
  of
• 9:35
  set
• 9:35
  out
• 9:35
  with
• 9:35
  this
• 9:35
  kind
• 9:36
  of
• 9:36
  plan.
• 9:37
  But
• 9:37
  the.
• 9:37
  One
• 9:38
  of
• 9:38
  the
• 9:38
  producers
• 9:38
  of
• 9:38
  the
• 9:38
  show,
• 9:39
  I'd
• 9:39
  been
• 9:39
  offered
• 9:39
  another
• 9:40
  show
• 9:40
  with
• 9:41
  another
• 9:41
  channel,
• 9:42
  but
• 9:42
  it
• 9:43
  felt
• 9:44
  when
• 9:44
  I
• 9:44
  went
• 9:44
  for
• 9:44
  the
• 9:44
  audition,
• 9:45
  it
• 9:45
  was
• 9:45
  slightly
• 9:45
  scripted
• 9:46
  and
• 9:46
  I
• 9:47
  didn't
• 9:47
  like
• 9:47
  the
• 9:47
  fact
• 9:47
  that
• 9:48
  I
• 9:48
  felt
• 9:48
  I
• 9:49
  was
• 9:49
  out
• 9:49
  of
• 9:49
  control
• 9:49
  with
• 9:50
  what
• 9:50
  I
• 9:50
  was
• 9:50
  going
• 9:50
  to
• 9:50
  say.
• 9:51
  And
• 9:52
  so
• 9:52
  it
• 9:52
  wasn't
• 9:52
  for
• 9:52
  me.
• 9:53
  And
• 9:53
  then
• 9:53
  one
• 9:53
  of
• 9:53
  the
• 9:54
  producers,
• 9:54
  I'd
• 9:54
  done
• 9:54
  a
• 9:55
  TV
• 9:55
  show,
• 9:55
  probably,
• 9:56
  I
• 9:56
  want
• 9:57
  to
• 9:57
  say,
• 9:57
  10
• 9:57
  years
• 9:57
  prior,
• 9:58
  and
• 9:59
  she
• 9:59
  had
• 9:59
  been
• 10:00
  one
• 10:00
  of
• 10:00
  the
• 10:00
  producers
• 10:00
  on
• 10:01
  that,
• 10:01
  and
• 10:01
  she
• 10:01
  rang
• 10:01
  me,
• 10:01
  she
• 10:01
  was
• 10:02
  like,
• 10:02
  hey,
• 10:02
  Gemma,
• 10:02
  do
• 10:02
  you
• 10:02
  remember
• 10:03
  me?
• 10:03
  Like,
• 10:03
  I'm
• 10:03
  doing
• 10:03
  a
• 10:03
  new
• 10:04
  TV
• 10:04
  show.
• 10:04
  It's
• 10:05
  a
• 10:05
  format,
• 10:05
  we'd
• 10:06
  love
• 10:06
  you
• 10:06
  to
• 10:06
  be
• 10:06
  involved.
• 10:07
  And
• 10:08
  so
• 10:08
  I
• 10:09
  kind
• 10:09
  of
• 10:09
  went
• 10:09
  with
• 10:09
  a
• 10:09
  little
• 10:10
  bit
• 10:10
  of
• 10:10
  nervousness
• 10:11
  because
• 10:11
  I
• 10:11
  think
• 10:11
  when
• 10:11
  you're
• 10:12
  actually
• 10:12
  a
• 10:12
  stylist,
• 10:14
  there
• 10:14
  is
• 10:14
  that
• 10:15
  side
• 10:15
  that
• 10:15
  I
• 10:15
  was
• 10:15
  like,
• 10:16
  I
• 10:16
  want
• 10:16
  this
• 10:16
  to
• 10:16
  be
• 10:16
  a
• 10:17
  true
• 10:17
  reflection
• 10:17
  of
• 10:18
  who
• 10:18
  I
• 10:18
  am
• 10:18
  and
• 10:19
  how
• 10:19
  I
• 10:19
  am.
• 10:20
  And,
• 10:20
  you
• 10:20
  know,
• 10:21
  it
• 10:21
  was
• 10:21
  the
• 10:21
  first
• 10:22
  time
• 10:22
  in
• 10:22
  my
• 10:22
  career
• 10:22
  that
• 10:23
  I
• 10:23
  actually
• 10:23
  got
• 10:23
  trolled
• 10:24
  a
• 10:24
  little
• 10:24
  bit,
• 10:24
  which
• 10:25
  was
• 10:25
  really
• 10:25
  tough
• 10:26
  because
• 10:27
  I'm
• 10:27
  not
• 10:27
  in
• 10:27
  control
• 10:28
  of
• 10:28
  the
• 10:28
  edit.
• 10:28
  And
• 10:29
  there
• 10:29
  was
• 10:29
  lots
• 10:30
  that
• 10:30
  you
• 10:30
  didn't
• 10:30
  see
• 10:31
  on
• 10:31
  the
• 10:31
  show.
• 10:32
  You
• 10:32
  know,
• 10:32
  you
• 10:33
  spend
• 10:33
  a
• 10:33
  large
• 10:34
  portion
• 10:34
  of
• 10:34
  time
• 10:34
  with
• 10:34
  people
• 10:35
  and
• 10:35
  then
• 10:35
  it's
• 10:35
  edited
• 10:36
  down
• 10:36
  maybe
• 10:36
  to
• 10:36
  three
• 10:37
  to
• 10:37
  five
• 10:37
  minutes
• 10:38
  maximum
• 10:39
  and
• 10:40
  post
• 10:40
  the
• 10:40
  show.
• 10:40
  I'd
• 10:41
  get
• 10:41
  these,
• 10:41
  like,
• 10:41
  scathing
• 10:42
  comments
• 10:43
  that
• 10:43
  were
• 10:43
  like.
• 10:44
  And
• 10:44
  then
• 10:45
  sometimes
• 10:45
  I
• 10:45
  think
• 10:46
  as
• 10:46
  well,
• 10:46
  on
• 10:46
  occasions,
• 10:47
  I
• 10:47
  didn't
• 10:47
  not
• 10:48
  agree.
• 10:49
  But
• 10:50
  within
• 10:50
  the
• 10:50
  format
• 10:51
  of
• 10:51
  the
• 10:51
  show,
• 10:51
  there
• 10:52
  was
• 10:52
  a
• 10:52
  lot
• 10:52
  of
• 10:52
  things
• 10:52
  to
• 10:53
  cover
• 10:53
  from,
• 10:54
  you
• 10:54
  know,
• 10:54
  the
• 10:54
  hair,
• 10:55
  the
• 10:55
  makeup,
• 10:56
  the
• 10:57
  cosmetic
• 10:57
  side,
• 10:58
  the
• 10:58
  fashion,
• 11:00
  also
• 11:00
  Cherry's
• 11:01
  kind
• 11:01
  of
• 11:01
  approach
• 11:02
  to
• 11:02
  being
• 11:02
  able
• 11:03
  to
• 11:03
  understand
• 11:04
  their
• 11:04
  backstory.
• 11:05
  And
• 11:05
  that's
• 11:06
  all
• 11:06
  got
• 11:06
  to
• 11:06
  be
• 11:06
  fitted
• 11:07
  in.
• 11:07
  And
• 11:07
  so
• 11:07
  there's
• 11:07
  only
• 11:08
  so
• 11:08
  much
• 11:08
  that
• 11:09
  can
• 11:09
  happen.
• 11:09
  And
• 11:10
  so
• 11:10
  that
• 11:10
  felt
• 11:10
  quite
• 11:11
  harsh.
• 11:11
  And
• 11:12
  even
• 11:12
  though
• 11:12
  there
• 11:12
  would
• 11:12
  be
• 11:12
  a
• 11:13
  sea
• 11:13
  of
• 11:13
  positivity,
• 11:14
  my
• 11:14
  mum
• 11:15
  would
• 11:15
  say
• 11:15
  to
• 11:15
  me,
• 11:15
  you
• 11:15
  know,
• 11:15
  Gemma,
• 11:16
  why
• 11:16
  does
• 11:16
  it.
• 11:16
  I
• 11:16
  would
• 11:16
  say,
• 11:17
  but
• 11:17
  it
• 11:17
  feels
• 11:17
  so
• 11:17
  harsh.
• 11:18
  And
• 11:18
  I
• 11:18
  wasn't
• 11:18
  afraid
• 11:18
  to,
• 11:19
  you
• 11:19
  know,
• 11:19
  very
• 11:19
  gently
• 11:20
  and
• 11:20
  politely
• 11:20
  reply
• 11:21
  and
• 11:21
  say,
• 11:22
  hey,
• 11:22
  you
• 11:22
  know,
• 11:22
  in
• 11:22
  a
• 11:22
  world
• 11:23
  of
• 11:23
  hashtag,
• 11:23
  be
• 11:23
  kind,
• 11:24
  I'm
• 11:24
  a
• 11:24
  human
• 11:24
  at
• 11:24
  the
• 11:25
  end
• 11:25
  of
• 11:25
  this,
• 11:25
  I
• 11:26
  truly
• 11:26
  believe
• 11:27
  a
• 11:27
  lot
• 11:27
  of
• 11:28
  what
• 11:28
  we
• 11:29
  were
• 11:29
  showing
• 11:29
  wasn't
• 11:30
  necessarily
• 11:30
  always
• 11:31
  shown
• 11:31
  also
• 11:32
  the
• 11:32
  context
• 11:33
  of
• 11:33
  what
• 11:33
  maybe
• 11:34
  they
• 11:34
  were
• 11:34
  looking
• 11:34
  for,
• 11:34
  I.
• 11:35
  E.
• 11:35
  We're
• 11:35
  going
• 11:35
  on
• 11:36
  a
• 11:36
  cruise
• 11:36
  or
• 11:36
  I'm
• 11:37
  going
• 11:37
  to
• 11:37
  a
• 11:37
  wedding
• 11:38
  or
• 11:38
  I'm,
• 11:38
  you
• 11:39
  know,
• 11:39
  wasn't
• 11:40
  Necessarily
• 11:40
  always
• 11:40
  told.
• 11:41
  So
• 11:41
  I
• 11:42
  think
• 11:42
  the
• 11:42
  premise
• 11:43
  of
• 11:43
  the
• 11:43
  show
• 11:43
  for
• 11:43
  me
• 11:44
  was
• 11:44
  that
• 11:44
  ultimately
• 11:45
  it
• 11:46
  was
• 11:46
  everybody's
• 11:46
  opportunity
• 11:47
  to
• 11:47
  set
• 11:48
  a
• 11:48
  new
• 11:49
  goal
• 11:49
  for
• 11:50
  themselves.
• 11:50
  A
• 11:51
  new
• 11:51
  line
• 11:51
  where
• 11:52
  you
• 11:52
  say,
• 11:52
  tomorrow
• 11:53
  I'm
• 11:53
  starting
• 11:53
  a
• 11:54
  new
• 11:54
  life.
• 11:55
  Tomorrow's
• 11:55
  my,
• 11:56
  my
• 11:56
  second
• 11:57
  go
• 11:57
  at
• 11:57
  this.
• 11:58
  And
• 11:58
  sometimes
• 11:59
  the
• 11:59
  vulnerability
• 12:00
  behind
• 12:01
  the
• 12:01
  individuals
• 12:02
  was
• 12:02
  so
• 12:03
  intense
• 12:05
  that
• 12:05
  I
• 12:05
  think
• 12:06
  I
• 12:06
  felt
• 12:06
  so
• 12:06
  emotional
• 12:07
  about
• 12:08
  it
• 12:08
  because,
• 12:09
  because
• 12:09
  actually
• 12:10
  it
• 12:10
  gave
• 12:10
  people
• 12:11
  an
• 12:11
  opportunity
• 12:11
  to
• 12:12
  start
• 12:12
  over.
• 12:13
  And
• 12:13
  that
• 12:13
  for
• 12:14
  me
• 12:14
  is
• 12:14
  empowerment.
• 12:15
  And
• 12:15
  that
• 12:15
  goes
• 12:16
  way
• 12:16
  beyond.
• 12:17
  And
• 12:17
  often
• 12:17
  what
• 12:17
  I
• 12:18
  would
• 12:18
  say
• 12:18
  to
• 12:18
  people
• 12:18
  is
• 12:18
  that
• 12:19
  goes
• 12:19
  beyond
• 12:19
  the
• 12:19
  meaning
• 12:20
  of
• 12:20
  fashion.
• 12:20
  What
• 12:21
  fashion
• 12:21
  means
• 12:21
  to
• 12:21
  you
• 12:22
  and
• 12:22
  what
• 12:22
  fashion
• 12:22
  means
• 12:22
  to
• 12:23
  me
• 12:23
  and
• 12:23
  the
• 12:23
  next
• 12:24
  person
• 12:24
  can
• 12:25
  be
• 12:25
  very
• 12:25
  different.
• 12:26
  There's
• 12:27
  no
• 12:27
  rights
• 12:27
  and
• 12:27
  wrongs.
• 12:28
  It's
• 12:28
  about
• 12:29
  an
• 12:29
  emotion
• 12:30
  that
• 12:30
  is
• 12:31
  how
• 12:31
  you
• 12:31
  feel.
• 12:32
  And
• 12:33
  that
• 12:33
  for
• 12:34
  me
• 12:34
  was
• 12:34
  ultimately
• 12:35
  a
• 12:35
  show
• 12:35
  that
• 12:36
  really
• 12:36
  had
• 12:36
  a
• 12:36
  big
• 12:37
  heart
• 12:37
  and
• 12:37
  it
• 12:37
  had
• 12:38
  great
• 12:38
  intent
• 12:38
  and
• 12:38
  I
• 12:39
  wasn't
• 12:39
  given
• 12:39
  a
• 12:39
  script
• 12:40
  and
• 12:40
  I,
• 12:41
  I
• 12:41
  really
• 12:41
  enjoyed
• 12:42
  the
• 12:42
  process
• 12:43
  and
• 12:44
  it
• 12:44
  was,
• 12:45
  it
• 12:45
  was
• 12:46
  really
• 12:46
  exciting.
• 12:47
  I
• 12:47
  think
• 12:47
  what
• 12:47
  it
• 12:48
  did
• 12:48
  for
• 12:48
  people
• 12:49
  out
• 12:49
  there,
• 12:49
  you
• 12:49
  know,
• 12:50
  in
• 12:50
  terms
• 12:51
  of
• 12:51
  just
• 12:51
  giving
• 12:52
  them
• 12:52
  permission
• 12:53
  to,
• 12:54
  to
• 12:54
  change,
• 12:54
  to
• 12:55
  try
• 12:55
  new
• 12:55
  things,
• 12:55
  I
• 12:56
  think,
• 12:56
  as
• 12:56
  you
• 12:56
  say,
• 12:57
  was
• 12:57
  very
• 12:57
  empowering.
• 12:58
  So
• 12:59
  tell
• 12:59
  us
• 12:59
  what
• 12:59
  happened
• 13:00
  after
• 13:00
  the
• 13:00
  show.
• 13:00
  What
• 13:01
  was
• 13:01
  the
• 13:01
  next
• 13:01
  step
• 13:01
  in
• 13:01
  your.
• 13:02
  Career
• 13:02
  all
• 13:03
  the
• 13:03
  way
• 13:03
  through
• 13:03
  the
• 13:03
  show?
• 13:04
  Because
• 13:04
  the
• 13:04
  nature.
• 13:04
  I've
• 13:05
  always
• 13:05
  been
• 13:05
  on
• 13:05
  lots
• 13:06
  of
• 13:06
  projects
• 13:06
  all
• 13:06
  at
• 13:06
  once.
• 13:07
  I'm
• 13:07
  always
• 13:07
  spinning
• 13:08
  plates.
• 13:08
  It's
• 13:08
  the.
• 13:09
  Just
• 13:09
  the
• 13:09
  nature
• 13:09
  of
• 13:10
  being
• 13:10
  self
• 13:11
  employed
• 13:11
  and
• 13:11
  freelance
• 13:12
  and
• 13:13
  I've
• 13:13
  had
• 13:13
  a
• 13:13
  crazy
• 13:14
  amount
• 13:14
  of
• 13:15
  opportunities
• 13:15
  and
• 13:16
  I
• 13:16
  just
• 13:17
  believe
• 13:17
  in
• 13:18
  the
• 13:18
  power
• 13:18
  of
• 13:18
  yes.
• 13:19
  I
• 13:19
  love
• 13:20
  yes.
• 13:20
  I'm
• 13:21
  not
• 13:21
  a
• 13:21
  no
• 13:21
  girl.
• 13:22
  Where
• 13:22
  there's
• 13:23
  a
• 13:23
  will,
• 13:23
  there's
• 13:23
  a
• 13:23
  way.
• 13:23
  I'll
• 13:24
  make
• 13:24
  it
• 13:24
  happen.
• 13:25
  And
• 13:25
  I'm
• 13:26
  very
• 13:26
  good
• 13:26
  at
• 13:26
  that.
• 13:27
  So
• 13:28
  throughout
• 13:28
  all
• 13:28
  of
• 13:29
  this,
• 13:29
  I've
• 13:29
  always
• 13:29
  been
• 13:30
  doing
• 13:30
  and
• 13:30
  jumping
• 13:30
  on
• 13:31
  lots
• 13:31
  of
• 13:31
  different
• 13:31
  projects
• 13:32
  whilst
• 13:32
  even
• 13:32
  I
• 13:33
  was
• 13:33
  filming
• 13:33
  the
• 13:33
  show.
• 13:34
  And
• 13:34
  I
• 13:35
  had
• 13:35
  a
• 13:36
  great
• 13:36
  opportunity
• 13:36
  that
• 13:37
  I
• 13:37
  was
• 13:37
  working
• 13:37
  with
• 13:37
  a
• 13:38
  US
• 13:38
  label,
• 13:39
  I
• 13:39
  was
• 13:39
  traveling
• 13:40
  a
• 13:40
  lot,
• 13:40
  styling
• 13:41
  a
• 13:41
  lot
• 13:41
  of
• 13:42
  videos
• 13:42
  and
• 13:43
  commercials
• 13:43
  and
• 13:44
  different
• 13:44
  things,
• 13:44
  meanwhile
• 13:45
  looking
• 13:45
  after
• 13:46
  other
• 13:46
  TV
• 13:46
  shows
• 13:47
  and
• 13:47
  celebrity
• 13:48
  and
• 13:48
  looking
• 13:49
  after
• 13:49
  also
• 13:49
  pop
• 13:49
  stars
• 13:50
  and
• 13:50
  music
• 13:50
  videos.
• 13:51
  So
• 13:51
  I've
• 13:51
  always
• 13:51
  said
• 13:52
  it's
• 13:52
  a
• 13:52
  really
• 13:52
  colorful
• 13:53
  day
• 13:53
  in
• 13:53
  my
• 13:53
  life
• 13:53
  because
• 13:54
  I've
• 13:54
  always
• 13:54
  felt
• 13:54
  like
• 13:55
  no
• 13:55
  two
• 13:55
  days
• 13:55
  are
• 13:55
  ever
• 13:56
  the
• 13:56
  same.
• 13:56
  I
• 13:57
  can
• 13:57
  be
• 13:57
  here,
• 13:57
  there
• 13:57
  and
• 13:58
  everywhere
• 13:59
  half
• 13:59
  the
• 13:59
  time,
• 13:59
  living
• 14:00
  out
• 14:00
  of
• 14:00
  suitcases,
• 14:00
  juggling
• 14:01
  being
• 14:01
  a
• 14:01
  mum,
• 14:02
  juggling
• 14:02
  being
• 14:02
  a
• 14:03
  wife.
• 14:03
  You
• 14:03
  know,
• 14:04
  at
• 14:04
  the
• 14:04
  time
• 14:04
  we
• 14:04
  were
• 14:04
  living
• 14:04
  between
• 14:05
  Ibiza
• 14:05
  and
• 14:06
  a
• 14:06
  little
• 14:06
  bit
• 14:06
  in
• 14:06
  the
• 14:07
  UK
• 14:07
  and
• 14:08
  so
• 14:08
  I
• 14:09
  would
• 14:09
  often
• 14:09
  be
• 14:09
  found
• 14:10
  at
• 14:10
  the
• 14:10
  airport.
• 14:11
  So
• 14:11
  I
• 14:12
  can
• 14:12
  relate,
• 14:12
  I
• 14:12
  can
• 14:12
  relate.
• 14:13
  But
• 14:13
  I've
• 14:14
  enjoyed
• 14:14
  it.
• 14:14
  I've
• 14:15
  really
• 14:15
  enjoyed
• 14:15
  it.
• 14:15
  I
• 14:16
  kind
• 14:16
  of
• 14:16
  like
• 14:16
  the
• 14:16
  Chaos.
• 14:17
  Yeah.
• 14:17
  And
• 14:18
  I
• 14:18
  like
• 14:18
  the
• 14:18
  variedness.
• 14:19
  So
• 14:19
  if
• 14:20
  you
• 14:20
  think
• 14:20
  about
• 14:21
  what
• 14:21
  you're
• 14:21
  working
• 14:21
  on
• 14:22
  at
• 14:22
  the
• 14:22
  moment.
• 14:22
  I
• 14:22
  remember
• 14:22
  you
• 14:22
  talking
• 14:23
  about
• 14:23
  your
• 14:23
  fashion
• 14:23
  brand.
• 14:24
  Yeah.
• 14:24
  And.
• 14:25
  And
• 14:25
  I
• 14:25
  was
• 14:25
  really
• 14:25
  interested
• 14:26
  in
• 14:26
  the
• 14:26
  story
• 14:27
  because
• 14:27
  you
• 14:28
  covered
• 14:28
  some
• 14:28
  quite
• 14:28
  interesting
• 14:29
  points
• 14:29
  when
• 14:29
  you
• 14:30
  spoke
• 14:30
  about.
• 14:31
  It
• 14:31
  wasn't
• 14:32
  easy,
• 14:32
  you
• 14:32
  know,
• 14:32
  and
• 14:33
  I
• 14:33
  think
• 14:33
  this
• 14:33
  is
• 14:33
  what
• 14:33
  people
• 14:34
  see.
• 14:34
  They
• 14:35
  know
• 14:35
  you
• 14:35
  from
• 14:36
  tv,
• 14:36
  radio,
• 14:37
  seeing
• 14:37
  you
• 14:37
  floating
• 14:38
  through
• 14:38
  life
• 14:39
  in
• 14:39
  their
• 14:39
  eyes,
• 14:40
  and.
• 14:40
  And
• 14:41
  win,
• 14:41
  win,
• 14:41
  win,
• 14:42
  success.
• 14:42
  You
• 14:43
  know,
• 14:44
  tell
• 14:44
  us
• 14:44
  a
• 14:44
  little
• 14:44
  bit
• 14:44
  about
• 14:44
  the
• 14:45
  journey
• 14:45
  in
• 14:45
  terms
• 14:46
  of
• 14:46
  getting
• 14:46
  that
• 14:47
  fashion
• 14:47
  brand
• 14:47
  and,
• 14:48
  you
• 14:48
  know,
• 14:48
  how
• 14:49
  that
• 14:49
  evolved.
• 14:49
  I
• 14:49
  think
• 14:50
  it's
• 14:50
  really
• 14:50
  important,
• 14:50
  say,
• 14:51
  you
• 14:51
  know,
• 14:51
  we
• 14:52
  do
• 14:52
  see
• 14:52
  the
• 14:52
  wins,
• 14:53
  but
• 14:53
  equally,
• 14:53
  I'm
• 14:54
  a
• 14:54
  real
• 14:54
  grafter.
• 14:55
  Like,
• 14:55
  I
• 14:55
  work
• 14:56
  sometimes
• 14:57
  silly
• 14:58
  hours
• 14:58
  and
• 14:58
  I
• 14:58
  guess
• 14:59
  only
• 14:59
  the
• 14:59
  closest
• 14:59
  people
• 15:00
  to
• 15:00
  me
• 15:00
  and
• 15:00
  even
• 15:01
  some
• 15:01
  of
• 15:01
  my
• 15:01
  friends
• 15:01
  will
• 15:01
  say,
• 15:01
  gemma,
• 15:02
  you
• 15:02
  literally
• 15:03
  make
• 15:03
  my
• 15:03
  head
• 15:04
  spin.
• 15:05
  And
• 15:05
  I've
• 15:05
  never
• 15:05
  been
• 15:06
  afraid
• 15:06
  of
• 15:06
  hard
• 15:07
  work
• 15:07
  and
• 15:07
  I.
• 15:08
  I'm
• 15:08
  very
• 15:09
  proud
• 15:09
  of
• 15:09
  the
• 15:09
  fact
• 15:09
  that
• 15:09
  I've
• 15:10
  always
• 15:10
  been
• 15:10
  a
• 15:10
  bit
• 15:10
  of
• 15:10
  a
• 15:10
  hustler
• 15:11
  and
• 15:11
  even
• 15:12
  to
• 15:12
  this
• 15:12
  day,
• 15:12
  I
• 15:12
  still
• 15:13
  hustle,
• 15:13
  you
• 15:13
  know,
• 15:14
  if
• 15:14
  you
• 15:15
  want
• 15:15
  it,
• 15:15
  you've
• 15:15
  got
• 15:15
  to
• 15:15
  go
• 15:16
  and
• 15:16
  get
• 15:16
  it.
• 15:16
  And
• 15:17
  so,
• 15:17
  in
• 15:18
  truth,
• 15:18
  and
• 15:18
  I'm
• 15:19
  going
• 15:19
  to
• 15:19
  say
• 15:19
  this
• 15:19
  quite
• 15:19
  quickly
• 15:20
  because
• 15:20
  I
• 15:20
  don't
• 15:20
  want
• 15:20
  to
• 15:20
  get
• 15:20
  too
• 15:21
  emotional,
• 15:21
  I
• 15:21
  lost
• 15:21
  my
• 15:22
  mum
• 15:22
  very
• 15:22
  suddenly
• 15:24
  and
• 15:25
  it
• 15:26
  was
• 15:26
  very
• 15:26
  challenging.
• 15:30
  So
• 15:30
  the
• 15:30
  paper
• 15:31
  was
• 15:31
  born
• 15:31
  out
• 15:32
  of
• 15:32
  my
• 15:33
  way
• 15:33
  of
• 15:34
  coping.
• 15:34
  It
• 15:35
  was
• 15:35
  my
• 15:35
  coping
• 15:36
  strategy
• 15:37
  for
• 15:37
  a
• 15:37
  time
• 15:37
  that
• 15:37
  felt
• 15:39
  challenging
• 15:39
  in
• 15:39
  a
• 15:40
  way
• 15:40
  that
• 15:40
  I
• 15:40
  didn't
• 15:40
  see
• 15:41
  coming.
• 15:43
  Sorry.
• 15:44
  And
• 15:45
  I
• 15:45
  felt
• 15:46
  like
• 15:46
  I
• 15:47
  had
• 15:48
  to
• 15:48
  use
• 15:49
  my
• 15:50
  sleeplessness
• 15:50
  and
• 15:51
  my
• 15:51
  lack
• 15:51
  of
• 15:52
  sleep
• 15:52
  to
• 15:53
  sort
• 15:53
  of
• 15:55
  channel
• 15:56
  my
• 15:56
  creativity.
• 15:57
  It
• 15:57
  was
• 15:57
  the
• 15:57
  only
• 15:58
  way
• 15:59
  I
• 15:59
  kind
• 15:59
  of
• 16:00
  knew
• 16:00
  how
• 16:00
  to
• 16:01
  cope
• 16:01
  in
• 16:01
  the
• 16:01
  middle
• 16:02
  of
• 16:02
  the
• 16:02
  night,
• 16:02
  where,
• 16:03
  let's
• 16:03
  be
• 16:03
  honest,
• 16:04
  the
• 16:04
  middle
• 16:04
  of
• 16:04
  the
• 16:04
  night
• 16:05
  is
• 16:05
  really
• 16:05
  lonely
• 16:06
  and
• 16:06
  it
• 16:06
  feels
• 16:07
  long
• 16:08
  and
• 16:08
  I
• 16:08
  could
• 16:08
  get
• 16:08
  to
• 16:09
  sleep,
• 16:09
  but
• 16:10
  I
• 16:10
  would
• 16:11
  wake
• 16:11
  up
• 16:11
  with
• 16:11
  this
• 16:12
  awful
• 16:12
  weight,
• 16:13
  this
• 16:13
  awful
• 16:15
  ptsd,
• 16:15
  if
• 16:16
  I'm
• 16:16
  really
• 16:16
  honest.
• 16:17
  And,
• 16:17
  you
• 16:17
  know,
• 16:18
  it
• 16:18
  was
• 16:18
  such
• 16:18
  a
• 16:19
  shock
• 16:19
  to
• 16:19
  me.
• 16:19
  I
• 16:19
  was
• 16:19
  with
• 16:20
  her
• 16:20
  one
• 16:20
  day
• 16:20
  and
• 16:20
  she
• 16:20
  was
• 16:20
  gone
• 16:21
  the
• 16:21
  next,
• 16:22
  and
• 16:22
  she
• 16:23
  was
• 16:23
  my
• 16:23
  biggest
• 16:23
  cheerleader,
• 16:24
  she
• 16:24
  was
• 16:24
  my
• 16:24
  best
• 16:25
  friend.
• 16:25
  I'm
• 16:25
  an
• 16:25
  only
• 16:26
  child
• 16:26
  and
• 16:26
  it
• 16:27
  just
• 16:27
  felt
• 16:27
  like
• 16:28
  my
• 16:28
  world
• 16:29
  had
• 16:29
  just
• 16:30
  suddenly
• 16:31
  ended
• 16:31
  in
• 16:31
  a
• 16:31
  different
• 16:32
  way.
• 16:32
  Although
• 16:33
  I've
• 16:33
  got
• 16:33
  this
• 16:33
  beautiful
• 16:34
  family
• 16:34
  of
• 16:34
  my
• 16:34
  own
• 16:34
  and
• 16:35
  beautiful
• 16:35
  children
• 16:35
  and
• 16:35
  a
• 16:36
  wonderful
• 16:36
  husband,
• 16:38
  this,
• 16:38
  you
• 16:38
  know,
• 16:39
  wonderful
• 16:40
  woman
• 16:40
  in
• 16:40
  my
• 16:40
  life
• 16:41
  was
• 16:41
  gone.
• 16:42
  And
• 16:43
  I'd
• 16:43
  been
• 16:43
  more
• 16:43
  prepared
• 16:44
  with
• 16:44
  my
• 16:44
  dad
• 16:44
  because
• 16:44
  he'd
• 16:45
  been
• 16:45
  ill
• 16:45
  for
• 16:45
  four
• 16:46
  years
• 16:46
  prior
• 16:46
  to
• 16:46
  him
• 16:46
  dying,
• 16:47
  four
• 16:47
  years
• 16:47
  prior
• 16:47
  to
• 16:47
  my
• 16:48
  mum,
• 16:48
  and
• 16:49
  just
• 16:49
  didn't
• 16:49
  see
• 16:50
  it
• 16:50
  coming.
• 16:50
  And
• 16:51
  so
• 16:52
  that
• 16:53
  strength
• 16:53
  of
• 16:54
  your
• 16:54
  mentality
• 16:55
  to
• 16:56
  just
• 16:57
  keep
• 16:57
  one
• 16:57
  step
• 16:58
  going.
• 16:58
  And
• 16:59
  then
• 16:59
  also
• 16:59
  in
• 16:59
  my
• 16:59
  job
• 17:00
  being
• 17:00
  a
• 17:01
  people
• 17:01
  pleaser
• 17:02
  and
• 17:02
  a
• 17:02
  giver
• 17:02
  and,
• 17:03
  you
• 17:04
  know,
• 17:04
  the
• 17:04
  empowerment
• 17:05
  to
• 17:05
  somebody
• 17:05
  else
• 17:06
  at
• 17:06
  a
• 17:06
  time
• 17:06
  that
• 17:06
  you're
• 17:06
  quite
• 17:07
  vulnerable
• 17:07
  yourself,
• 17:07
  but
• 17:08
  you.
• 17:08
  I'm
• 17:09
  the
• 17:09
  ultimate
• 17:09
  professional
• 17:10
  side.
• 17:10
  I
• 17:10
  don't
• 17:10
  want
• 17:10
  to
• 17:11
  show
• 17:11
  that.
• 17:12
  Just
• 17:12
  meant
• 17:12
  that
• 17:12
  I
• 17:13
  just
• 17:13
  needed
• 17:13
  to
• 17:13
  not
• 17:14
  sit
• 17:15
  and
• 17:15
  be.
• 17:15
  Woe
• 17:16
  is
• 17:16
  me.
• 17:16
  I
• 17:17
  had
• 17:17
  to
• 17:17
  put
• 17:17
  myself
• 17:18
  into
• 17:18
  something.
• 17:18
  And
• 17:19
  I'd
• 17:19
  always
• 17:19
  loved
• 17:20
  newspaper
• 17:21
  print
• 17:21
  for
• 17:22
  lots
• 17:22
  of
• 17:22
  reasons.
• 17:22
  And
• 17:23
  it
• 17:23
  kind
• 17:23
  of
• 17:23
  started
• 17:24
  partly
• 17:24
  because
• 17:24
  I.
• 17:25
  I
• 17:25
  was
• 17:25
  writing
• 17:26
  a
• 17:26
  lot
• 17:26
  for
• 17:27
  different
• 17:28
  publications.
• 17:28
  I'd
• 17:29
  always
• 17:29
  have
• 17:29
  journalists
• 17:30
  ask
• 17:30
  me
• 17:30
  to
• 17:30
  quote
• 17:30
  and
• 17:31
  then
• 17:31
  it
• 17:31
  would
• 17:31
  say,
• 17:31
  shepherd
• 17:31
  style
• 17:32
  says.
• 17:32
  But
• 17:32
  I'd
• 17:32
  written
• 17:33
  quite
• 17:33
  a
• 17:33
  lot
• 17:33
  and
• 17:33
  I.
• 17:34
  I
• 17:34
  thought
• 17:34
  maybe
• 17:35
  I
• 17:35
  need
• 17:35
  to
• 17:35
  house
• 17:35
  my
• 17:36
  own
• 17:36
  content.
• 17:36
  I
• 17:36
  was
• 17:37
  traveling
• 17:37
  the
• 17:37
  world,
• 17:37
  I
• 17:37
  was
• 17:38
  doing
• 17:38
  amazing
• 17:38
  things.
• 17:39
  Why
• 17:39
  don't
• 17:40
  I
• 17:40
  look
• 17:40
  at
• 17:40
  how
• 17:41
  I
• 17:41
  can
• 17:41
  talk
• 17:41
  about
• 17:42
  the
• 17:42
  things
• 17:42
  I
• 17:43
  really
• 17:43
  love?
• 17:43
  So
• 17:43
  whether
• 17:44
  that
• 17:44
  be
• 17:44
  my
• 17:44
  makeup,
• 17:45
  whether
• 17:45
  that
• 17:45
  be
• 17:45
  my
• 17:46
  perf,
• 17:46
  whether
• 17:47
  that
• 17:47
  be
• 17:47
  the
• 17:48
  latest,
• 17:48
  you
• 17:48
  know,
• 17:48
  I'm
• 17:49
  not
• 17:49
  somebody
• 17:49
  who's
• 17:49
  very
• 17:49
  trend
• 17:50
  driven.
• 17:50
  I've
• 17:51
  got
• 17:51
  wardrobes
• 17:51
  and
• 17:51
  clothes
• 17:52
  that
• 17:52
  I've
• 17:52
  had
• 17:52
  for
• 17:53
  years,
• 17:54
  but
• 17:54
  I
• 17:55
  can
• 17:55
  still
• 17:55
  talk
• 17:55
  about
• 17:56
  them
• 17:56
  and
• 17:56
  say,
• 17:56
  get
• 17:57
  the
• 17:57
  lurk
• 17:57
  or.
• 17:58
  And
• 17:58
  just
• 17:58
  try
• 17:59
  and
• 17:59
  inspire
• 17:59
  other
• 18:00
  women
• 18:01
  in
• 18:02
  a
• 18:02
  world
• 18:02
  of
• 18:03
  my
• 18:03
  world
• 18:03
  whilst
• 18:04
  being
• 18:04
  on
• 18:04
  the
• 18:05
  hoof.
• 18:05
  And
• 18:05
  when
• 18:05
  I'm
• 18:05
  at
• 18:05
  the
• 18:05
  airport,
• 18:06
  I
• 18:06
  can
• 18:06
  utilize
• 18:07
  my
• 18:07
  time.
• 18:07
  So
• 18:08
  it
• 18:08
  all
• 18:08
  started
• 18:08
  with
• 18:09
  the
• 18:09
  newspaper
• 18:09
  being
• 18:10
  literally
• 18:11
  my
• 18:11
  salvation
• 18:12
  and
• 18:13
  not
• 18:14
  feeling
• 18:14
  like
• 18:14
  I
• 18:14
  spent
• 18:14
  four
• 18:15
  hours
• 18:15
  in
• 18:15
  the
• 18:15
  night
• 18:15
  wide
• 18:16
  awake.
• 18:16
  You
• 18:16
  know,
• 18:16
  I'd
• 18:16
  wake
• 18:17
  at
• 18:17
  usually
• 18:18
  around
• 18:18
  one
• 18:19
  and
• 18:19
  I'd
• 18:19
  stay
• 18:20
  up
• 18:20
  till
• 18:20
  around
• 18:20
  five
• 18:21
  and
• 18:21
  then
• 18:21
  I'd
• 18:22
  go
• 18:22
  back
• 18:22
  to
• 18:22
  bed
• 18:23
  and
• 18:23
  then
• 18:23
  my
• 18:23
  alarm
• 18:23
  would
• 18:23
  go
• 18:24
  off
• 18:24
  at
• 18:24
  6:30.
• 18:24
  So
• 18:25
  I
• 18:25
  was
• 18:26
  falling
• 18:26
  asleep,
• 18:27
  sleeping,
• 18:27
  waking
• 18:28
  up
• 18:28
  at
• 18:28
  1,
• 18:28
  working
• 18:29
  till,
• 18:29
  you
• 18:30
  know,
• 18:30
  5,
• 18:30
  and
• 18:31
  then
• 18:31
  going
• 18:31
  back
• 18:31
  to
• 18:31
  bed
• 18:31
  for
• 18:32
  an
• 18:32
  hour
• 18:32
  and
• 18:32
  a
• 18:32
  half
• 18:32
  up
• 18:32
  with
• 18:33
  the
• 18:33
  kids.
• 18:33
  And
• 18:34
  so
• 18:35
  it
• 18:35
  started
• 18:36
  with
• 18:36
  that
• 18:36
  and
• 18:37
  I
• 18:37
  was
• 18:37
  on
• 18:37
  the
• 18:37
  beach
• 18:37
  in
• 18:38
  Ibiza
• 18:38
  and
• 18:38
  I
• 18:38
  was
• 18:39
  like,
• 18:39
  I
• 18:39
  love
• 18:39
  the
• 18:39
  word
• 18:39
  voyages.
• 18:40
  Because
• 18:40
  of
• 18:40
  my
• 18:41
  travels,
• 18:41
  I
• 18:41
  wanted
• 18:41
  it
• 18:42
  to
• 18:42
  feel
• 18:42
  retro.
• 18:43
  I
• 18:43
  love
• 18:44
  the
• 18:44
  idea
• 18:45
  of
• 18:45
  the
• 18:45
  vanity
• 18:46
  side
• 18:46
  of
• 18:46
  my
• 18:46
  life.
• 18:47
  So
• 18:47
  I
• 18:47
  saw
• 18:47
  them
• 18:47
  as
• 18:48
  like
• 18:48
  these
• 18:49
  two
• 18:49
  kind
• 18:49
  of
• 18:49
  voyages.
• 18:50
  She
• 18:50
  travels
• 18:51
  the
• 18:51
  world,
• 18:51
  vanity.
• 18:52
  She's
• 18:52
  going
• 18:52
  to
• 18:52
  talk
• 18:52
  about
• 18:53
  her
• 18:53
  makeup
• 18:53
  bag
• 18:54
  and
• 18:54
  she's
• 18:54
  going
• 18:54
  to
• 18:54
  talk.
• 18:55
  So
• 18:55
  it
• 18:55
  was
• 18:55
  these
• 18:55
  two
• 18:55
  worlds.
• 18:56
  And
• 18:56
  I've
• 18:56
  always
• 18:56
  loved
• 18:57
  cooking.
• 18:57
  Please
• 18:57
  know,
• 18:58
  I'm
• 18:58
  not
• 18:58
  a
• 18:58
  chef,
• 18:58
  I'm
• 18:58
  not
• 18:59
  a
• 18:59
  makeup
• 18:59
  artist,
• 19:00
  but
• 19:00
  these
• 19:00
  are
• 19:00
  things
• 19:00
  that
• 19:00
  are
• 19:01
  in
• 19:01
  my
• 19:01
  life.
• 19:01
  And
• 19:01
  I
• 19:02
  was
• 19:02
  like,
• 19:02
  I
• 19:02
  can
• 19:03
  talk,
• 19:03
  you
• 19:04
  know,
• 19:04
  empower
• 19:04
  and
• 19:04
  talk
• 19:05
  about
• 19:05
  other
• 19:05
  wonderful
• 19:06
  people
• 19:06
  who
• 19:07
  are
• 19:07
  brilliant
• 19:07
  cooks,
• 19:08
  and
• 19:08
  then
• 19:08
  I
• 19:08
  can
• 19:08
  interview
• 19:08
  them
• 19:09
  and
• 19:09
  then
• 19:09
  we
• 19:09
  can
• 19:09
  sit
• 19:09
  and
• 19:09
  make
• 19:10
  a
• 19:10
  dish
• 19:10
  together
• 19:10
  and
• 19:10
  then
• 19:10
  we
• 19:11
  can
• 19:11
  talk
• 19:11
  about
• 19:11
  what's
• 19:12
  in
• 19:12
  your
• 19:12
  pantry
• 19:12
  and
• 19:12
  what
• 19:13
  are
• 19:13
  your
• 19:13
  top
• 19:13
  10
• 19:13
  items.
• 19:14
  And
• 19:14
  when
• 19:14
  I'm
• 19:15
  traveling,
• 19:15
  what
• 19:15
  should
• 19:15
  I
• 19:15
  have
• 19:15
  with
• 19:16
  me?
• 19:16
  And
• 19:16
  then
• 19:17
  I
• 19:17
  can
• 19:17
  reference
• 19:17
  clients
• 19:18
  like
• 19:18
  Divinea
• 19:19
  Taylor
• 19:19
  and
• 19:19
  why
• 19:20
  her
• 19:20
  brand
• 19:20
  has
• 19:21
  really
• 19:21
  impacted
• 19:21
  my
• 19:22
  life.
• 19:22
  And
• 19:23
  it
• 19:23
  just
• 19:23
  felt
• 19:23
  like
• 19:24
  I
• 19:24
  was
• 19:24
  using
• 19:25
  this
• 19:25
  negative
• 19:26
  time
• 19:28
  with
• 19:28
  joy
• 19:28
  and
• 19:29
  creativity.
• 19:30
  And
• 19:30
  I
• 19:30
  guess
• 19:32
  that
• 19:33
  was
• 19:33
  just
• 19:33
  really
• 19:33
  wholesome.
• 19:35
  And
• 19:35
  it
• 19:35
  just
• 19:35
  meant
• 19:36
  that
• 19:36
  I
• 19:37
  felt
• 19:37
  connected
• 19:38
  and
• 19:38
  through
• 19:39
  that.
• 19:40
  I'd
• 19:40
  always
• 19:41
  talked
• 19:41
  about
• 19:41
  my
• 19:41
  love
• 19:41
  of
• 19:42
  silk.
• 19:42
  I've
• 19:42
  been.
• 19:42
  I've
• 19:43
  always
• 19:43
  loved
• 19:43
  silk.
• 19:44
  I
• 19:45
  think
• 19:45
  it's
• 19:45
  an
• 19:45
  amazing
• 19:46
  natural
• 19:46
  fiber
• 19:47
  and
• 19:47
  it
• 19:48
  keeps
• 19:48
  you
• 19:48
  cool
• 19:48
  in
• 19:48
  the
• 19:49
  summer
• 19:49
  and
• 19:49
  it'll
• 19:50
  keep
• 19:50
  you
• 19:50
  warm
• 19:50
  in
• 19:50
  the
• 19:50
  winter
• 19:51
  and
• 19:51
  you
• 19:51
  just
• 19:51
  layer
• 19:51
  it
• 19:51
  up.
• 19:52
  And
• 19:52
  I
• 19:52
  was
• 19:52
  like,
• 19:52
  I
• 19:52
  want
• 19:53
  to
• 19:53
  create
• 19:53
  something
• 19:54
  that
• 19:54
  also
• 19:55
  felt
• 19:55
  glamorous,
• 19:56
  effortless,
• 19:58
  but
• 19:58
  also
• 19:59
  had
• 19:59
  the
• 19:59
  comfort
• 19:59
  factor
• 20:00
  of
• 20:00
  exactly
• 20:00
  what
• 20:01
  we're
• 20:01
  talking
• 20:01
  about,
• 20:01
  like
• 20:01
  cool
• 20:02
  palazzos
• 20:02
  with
• 20:02
  elasticatorways.
• 20:03
  But
• 20:03
  you
• 20:03
  can
• 20:04
  dress
• 20:04
  it
• 20:04
  up,
• 20:04
  you
• 20:04
  can
• 20:04
  dress
• 20:04
  her
• 20:05
  down.
• 20:05
  You've
• 20:06
  got
• 20:06
  this
• 20:06
  kind
• 20:06
  of
• 20:06
  versatility.
• 20:07
  And
• 20:07
  I
• 20:07
  wanted
• 20:08
  to
• 20:08
  keep
• 20:08
  it
• 20:08
  quite
• 20:08
  capsule.
• 20:09
  But
• 20:10
  everything
• 20:10
  I
• 20:10
  was
• 20:11
  ever
• 20:11
  going
• 20:11
  to
• 20:11
  drop
• 20:11
  within
• 20:12
  it
• 20:12
  would
• 20:12
  keep
• 20:12
  adding
• 20:13
  to
• 20:13
  the
• 20:13
  next
• 20:13
  thing.
• 20:14
  And
• 20:14
  actually,
• 20:14
  as
• 20:14
  I've
• 20:15
  gone
• 20:15
  along,
• 20:16
  I've
• 20:16
  almost
• 20:17
  refined
• 20:17
  that
• 20:18
  even
• 20:18
  more
• 20:18
  because
• 20:18
  I
• 20:19
  love
• 20:19
  the
• 20:19
  fact
• 20:19
  that
• 20:20
  when
• 20:20
  I
• 20:20
  wear
• 20:20
  it,
• 20:21
  I'm
• 20:21
  never
• 20:21
  going
• 20:21
  to
• 20:21
  bump
• 20:22
  into
• 20:22
  somebody
• 20:22
  in
• 20:22
  it.
• 20:23
  It'll
• 20:23
  be
• 20:23
  really
• 20:23
  unlikely.
• 20:24
  Even
• 20:25
  though
• 20:25
  the
• 20:25
  Mexico,
• 20:26
  which
• 20:26
  is
• 20:26
  the
• 20:26
  leopard,
• 20:27
  has
• 20:27
  been
• 20:27
  like
• 20:27
  ridiculously.
• 20:29
  I
• 20:29
  think
• 20:29
  Michelle
• 20:29
  was
• 20:30
  wearing
• 20:30
  that.
• 20:30
  She
• 20:31
  was.
• 20:31
  She
• 20:31
  looked
• 20:31
  amazing.
• 20:32
  She
• 20:32
  looks
• 20:32
  amazing.
• 20:33
  She
• 20:33
  looks
• 20:33
  incredible
• 20:34
  and
• 20:34
  she
• 20:35
  looks
• 20:35
  so
• 20:35
  good
• 20:35
  in
• 20:35
  it.
• 20:36
  But
• 20:36
  do
• 20:36
  you
• 20:36
  know
• 20:36
  what?
• 20:36
  I
• 20:36
  could
• 20:37
  see
• 20:37
  that
• 20:37
  outfit
• 20:38
  on
• 20:39
  so
• 20:39
  many
• 20:39
  different
• 20:39
  age
• 20:39
  ranges.
• 20:40
  Oh,
• 20:40
  yeah.
• 20:41
  That's
• 20:41
  the
• 20:41
  whole
• 20:42
  beauty
• 20:42
  that's
• 20:42
  so
• 20:43
  fascinating
• 20:43
  about
• 20:43
  the
• 20:44
  range.
• 20:45
  And
• 20:45
  you
• 20:46
  know,
• 20:46
  like
• 20:46
  when
• 20:46
  you
• 20:46
  were
• 20:46
  designing,
• 20:47
  like,
• 20:47
  who
• 20:48
  was
• 20:48
  in
• 20:48
  your
• 20:48
  mind's
• 20:48
  eye?
• 20:49
  Like,
• 20:50
  I've
• 20:50
  always
• 20:50
  loved
• 20:51
  old
• 20:51
  school
• 20:51
  glamour.
• 20:52
  I
• 20:52
  love
• 20:53
  glamour
• 20:53
  even
• 20:54
  now,
• 20:54
  like
• 20:54
  when
• 20:54
  I
• 20:55
  look
• 20:55
  at
• 20:55
  anything,
• 20:56
  I
• 20:56
  always
• 20:56
  bring
• 20:57
  it
• 20:57
  back
• 20:57
  to
• 20:57
  glamour
• 20:58
  one
• 20:59
  because
• 20:59
  I
• 20:59
  think
• 20:59
  there
• 21:00
  is
• 21:00
  something
• 21:01
  so
• 21:01
  magical
• 21:02
  about
• 21:02
  the
• 21:02
  empowerment
• 21:03
  of
• 21:03
  glamour.
• 21:04
  But
• 21:05
  I
• 21:05
  wanted
• 21:05
  it
• 21:05
  to
• 21:06
  be
• 21:06
  exactly
• 21:06
  that.
• 21:06
  I
• 21:07
  wanted
• 21:07
  my
• 21:07
  daughter
• 21:07
  to
• 21:08
  be
• 21:08
  able
• 21:08
  to
• 21:08
  wear
• 21:08
  it
• 21:08
  in
• 21:09
  a
• 21:09
  different
• 21:09
  way
• 21:09
  to
• 21:09
  way
• 21:10
  I
• 21:10
  wear
• 21:10
  it.
• 21:11
  But
• 21:11
  my
• 21:11
  mother
• 21:12
  in
• 21:12
  law
• 21:12
  takes
• 21:12
  to
• 21:12
  be
• 21:13
  able
• 21:13
  to
• 21:13
  wear
• 21:13
  and
• 21:13
  they
• 21:13
  both
• 21:13
  do.
• 21:14
  And
• 21:14
  so
• 21:14
  my
• 21:14
  daughter,
• 21:15
  who's
• 21:15
  now
• 21:15
  18,
• 21:16
  17
• 21:16
  at
• 21:17
  the
• 21:17
  time
• 21:17
  I
• 21:17
  launched
• 21:18
  it,
• 21:18
  and
• 21:19
  it's
• 21:19
  only
• 21:19
  just
• 21:19
  a
• 21:20
  year
• 21:20
  old
• 21:21
  the
• 21:21
  brand.
• 21:21
  And
• 21:21
  my
• 21:22
  mother
• 21:22
  in
• 21:22
  law
• 21:22
  is,
• 21:23
  you
• 21:23
  know,
• 21:23
  a
• 21:23
  little
• 21:24
  bit
• 21:24
  older.
• 21:24
  She's
• 21:24
  in
• 21:25
  her
• 21:25
  early
• 21:25
  70s.
• 21:26
  But
• 21:27
  how
• 21:27
  amazing
• 21:27
  that
• 21:28
  we've
• 21:28
  all
• 21:28
  got
• 21:28
  a
• 21:28
  collection
• 21:29
  that
• 21:29
  we
• 21:29
  all
• 21:29
  wear
• 21:30
  so
• 21:30
  differently.
• 21:31
  You
• 21:31
  know,
• 21:31
  Tallulah
• 21:31
  will
• 21:32
  wear
• 21:32
  the
• 21:32
  Mexico
• 21:32
  with
• 21:32
  her,
• 21:33
  you
• 21:33
  know,
• 21:33
  sambas,
• 21:34
  and
• 21:34
  sometimes
• 21:35
  she
• 21:35
  puts
• 21:35
  it
• 21:35
  with
• 21:35
  a
• 21:35
  heel
• 21:36
  boot.
• 21:36
  She
• 21:36
  might
• 21:36
  tuck
• 21:36
  them
• 21:36
  in.
• 21:37
  She'll
• 21:37
  use
• 21:37
  the
• 21:37
  scarf
• 21:38
  as
• 21:38
  a,
• 21:38
  you
• 21:39
  know,
• 21:39
  a
• 21:39
  bandeau
• 21:40
  or
• 21:40
  she'll
• 21:40
  tie
• 21:40
  it
• 21:40
  in
• 21:41
  like
• 21:41
  it
• 21:41
  just
• 21:42
  gives,
• 21:42
  gives
• 21:42
  so
• 21:42
  much
• 21:42
  versatility.
• 21:43
  And
• 21:44
  what
• 21:44
  I
• 21:44
  love
• 21:44
  is
• 21:45
  I
• 21:45
  can
• 21:45
  literally
• 21:46
  pack
• 21:47
  30
• 21:47
  outfits
• 21:48
  in
• 21:48
  hand
• 21:48
  luggage
• 21:49
  because
• 21:49
  silk
• 21:49
  packs
• 21:50
  to
• 21:50
  nothing.
• 21:50
  Yeah.
• 21:51
  So
• 21:51
  I
• 21:52
  can
• 21:52
  pack
• 21:52
  it
• 21:52
  with
• 21:52
  tissue.
• 21:53
  I
• 21:53
  always
• 21:53
  wrap
• 21:53
  with
• 21:53
  tissue.
• 21:54
  I
• 21:55
  can
• 21:55
  take
• 21:55
  hand
• 21:55
  luggage.
• 21:56
  And
• 21:56
  I've
• 21:56
  got
• 21:56
  so
• 21:57
  many
• 21:57
  clothes
• 21:57
  with
• 21:57
  me
• 21:58
  and
• 21:58
  this
• 21:58
  all
• 21:59
  kind
• 21:59
  of.
• 21:59
  It's
• 22:00
  always
• 22:00
  been
• 22:00
  a
• 22:00
  bit
• 22:00
  of
• 22:00
  a
• 22:00
  joke
• 22:01
  because
• 22:01
  back
• 22:01
  in
• 22:01
  the
• 22:01
  day
• 22:01
  when
• 22:02
  I
• 22:02
  worked
• 22:02
  with
• 22:02
  blue,
• 22:03
  Duncan
• 22:03
  once
• 22:03
  said
• 22:03
  to
• 22:03
  me,
• 22:04
  no,
• 22:04
  Gemma,
• 22:04
  have
• 22:05
  you
• 22:05
  got
• 22:05
  so
• 22:05
  many
• 22:05
  outfits?
• 22:06
  And
• 22:06
  I
• 22:06
  was
• 22:06
  like,
• 22:06
  oh,
• 22:06
  darling,
• 22:06
  I
• 22:07
  just
• 22:07
  packed
• 22:07
  silk.
• 22:07
  And
• 22:08
  so
• 22:08
  he
• 22:08
  always
• 22:08
  teased
• 22:09
  me
• 22:09
  for
• 22:09
  it,
• 22:10
  but
• 22:10
  I've
• 22:10
  always
• 22:10
  loved
• 22:11
  silk.
• 22:11
  And
• 22:11
  so
• 22:12
  now
• 22:12
  as
• 22:13
  part
• 22:13
  of
• 22:13
  the
• 22:13
  next
• 22:13
  drop,
• 22:14
  I've
• 22:14
  done
• 22:15
  limited
• 22:15
  editions.
• 22:16
  And
• 22:16
  so
• 22:16
  they're,
• 22:17
  they're
• 22:17
  really
• 22:18
  beautiful.
• 22:18
  I've
• 22:18
  done
• 22:19
  a
• 22:19
  slightly
• 22:19
  more
• 22:19
  like
• 22:19
  a
• 22:20
  caftan
• 22:20
  style
• 22:21
  one
• 22:22
  size
• 22:22
  jacket
• 22:23
  that's
• 22:23
  just
• 22:23
  heaven.
• 22:24
  I've
• 22:24
  done
• 22:24
  a
• 22:25
  different
• 22:25
  style,
• 22:25
  almost
• 22:25
  like
• 22:26
  what
• 22:26
  I
• 22:26
  call
• 22:26
  granddad
• 22:27
  pajama
• 22:27
  shirt
• 22:28
  that's
• 22:28
  got
• 22:28
  no
• 22:29
  buttons.
• 22:29
  It's,
• 22:29
  it's
• 22:30
  kind
• 22:30
  of,
• 22:30
  again,
• 22:31
  amazing
• 22:31
  sleeves.
• 22:32
  But
• 22:32
  if
• 22:32
  you've
• 22:32
  already
• 22:33
  bought
• 22:33
  several
• 22:33
  pieces,
• 22:34
  it's
• 22:34
  going
• 22:34
  to
• 22:34
  go
• 22:34
  with
• 22:35
  all
• 22:35
  of
• 22:35
  them
• 22:35
  because
• 22:35
  this
• 22:36
  one's
• 22:36
  got
• 22:36
  a
• 22:36
  print.
• 22:37
  And
• 22:37
  I've
• 22:37
  always
• 22:37
  loved
• 22:38
  color
• 22:39
  and
• 22:39
  so
• 22:39
  it's
• 22:39
  just
• 22:40
  been
• 22:40
  very
• 22:40
  experimental.
• 22:41
  And
• 22:42
  again,
• 22:43
  it
• 22:44
  was
• 22:44
  all
• 22:44
  born
• 22:44
  out
• 22:45
  of
• 22:45
  me
• 22:47
  keeping
• 22:48
  sane
• 22:48
  in
• 22:48
  the
• 22:48
  middle
• 22:48
  of
• 22:49
  the
• 22:49
  night.
• 22:49
  I
• 22:49
  mean,
• 22:50
  your
• 22:50
  journey
• 22:50
  has
• 22:50
  been
• 22:50
  very
• 22:50
  organic.
• 22:51
  It's
• 22:51
  been
• 22:51
  driven
• 22:52
  by,
• 22:52
  as
• 22:52
  you
• 22:52
  say,
• 22:52
  possibilities
• 22:53
  and
• 22:53
  opportunities.
• 22:54
  I
• 22:54
  love
• 22:54
  what
• 22:54
  you
• 22:54
  say
• 22:55
  about
• 22:55
  saying
• 22:55
  yes.
• 22:55
  I'm
• 22:56
  definitely
• 22:56
  a
• 22:56
  yes
• 22:56
  person.
• 22:57
  And
• 22:57
  I,
• 22:57
  I
• 22:58
  always
• 22:58
  think
• 22:58
  if
• 22:58
  I
• 22:59
  can
• 22:59
  push
• 22:59
  myself
• 22:59
  out
• 22:59
  of
• 22:59
  the
• 23:00
  comfort
• 23:00
  zone,
• 23:00
  that's
• 23:01
  the
• 23:01
  excitement
• 23:01
  and
• 23:02
  that's
• 23:02
  the
• 23:02
  joy.
• 23:03
  And
• 23:03
  even
• 23:03
  doing
• 23:03
  the
• 23:04
  craziest
• 23:04
  things,
• 23:04
  like
• 23:04
  when
• 23:05
  you
• 23:05
  think,
• 23:05
  well,
• 23:05
  could
• 23:06
  I
• 23:06
  do
• 23:06
  it
• 23:06
  tomorrow?
• 23:06
  Could
• 23:06
  I
• 23:06
  fly
• 23:07
  to
• 23:07
  this
• 23:07
  place?
• 23:07
  Yes,
• 23:08
  I
• 23:08
  can,
• 23:08
  you
• 23:08
  know,
• 23:09
  and
• 23:09
  seizing
• 23:10
  the
• 23:10
  opportunities.
• 23:11
  If
• 23:11
  you
• 23:11
  were
• 23:11
  to
• 23:11
  give
• 23:12
  advice
• 23:12
  to
• 23:13
  founders
• 23:13
  who
• 23:14
  are
• 23:14
  thinking
• 23:14
  about,
• 23:15
  you
• 23:15
  know,
• 23:15
  clothing
• 23:16
  brands,
• 23:16
  or
• 23:16
  it
• 23:16
  could
• 23:17
  be
• 23:17
  products
• 23:17
  or
• 23:18
  just
• 23:18
  launching
• 23:18
  their
• 23:18
  business,
• 23:19
  what
• 23:19
  would
• 23:19
  be
• 23:19
  that
• 23:20
  sort
• 23:20
  of
• 23:21
  number
• 23:21
  one
• 23:21
  thing
• 23:22
  that
• 23:22
  you
• 23:22
  think
• 23:22
  would
• 23:22
  really
• 23:23
  help
• 23:23
  them
• 23:24
  stay
• 23:24
  strong
• 23:25
  when
• 23:25
  it's.
• 23:25
  It's
• 23:25
  tough
• 23:26
  in
• 23:26
  those
• 23:26
  early
• 23:26
  days,
• 23:27
  I.
• 23:28
  Think
• 23:28
  it's
• 23:28
  about
• 23:29
  really
• 23:29
  understanding
• 23:30
  what
• 23:30
  your
• 23:31
  goal
• 23:31
  is.
• 23:32
  And
• 23:32
  for
• 23:32
  me,
• 23:33
  mine
• 23:33
  was
• 23:33
  very
• 23:33
  much
• 23:34
  driven
• 23:34
  about
• 23:34
  the
• 23:34
  fact
• 23:35
  that
• 23:35
  I
• 23:35
  travel
• 23:35
  a
• 23:35
  lot,
• 23:35
  I
• 23:36
  want
• 23:36
  to
• 23:36
  look
• 23:36
  good
• 23:36
  when
• 23:36
  traveling.
• 23:37
  I
• 23:37
  want
• 23:37
  comfort,
• 23:38
  almost
• 23:38
  like
• 23:38
  wearing
• 23:39
  silk
• 23:39
  pajamas.
• 23:40
  But
• 23:40
  I
• 23:40
  also
• 23:41
  want
• 23:41
  to
• 23:41
  still
• 23:41
  look
• 23:41
  great.
• 23:42
  And
• 23:42
  when
• 23:42
  I
• 23:42
  get
• 23:42
  off
• 23:42
  the
• 23:42
  other
• 23:42
  end,
• 23:43
  if
• 23:43
  I
• 23:43
  switch
• 23:43
  out
• 23:43
  the
• 23:43
  shoe,
• 23:43
  I'm
• 23:44
  ready
• 23:44
  to
• 23:44
  go.
• 23:45
  Because
• 23:45
  often
• 23:46
  if
• 23:46
  I'm
• 23:46
  landing
• 23:46
  in
• 23:47
  America.
• 23:47
  The
• 23:47
  whole
• 23:47
  concept
• 23:48
  of
• 23:48
  going
• 23:48
  back
• 23:49
  to
• 23:49
  the
• 23:49
  hotel
• 23:49
  room
• 23:49
  is,
• 23:50
  as
• 23:50
  you
• 23:50
  know,
• 23:50
  dangerous
• 23:51
  because
• 23:51
  you're
• 23:51
  going
• 23:51
  to
• 23:51
  fall
• 23:51
  asleep.
• 23:52
  So
• 23:52
  you've
• 23:52
  got
• 23:52
  to
• 23:52
  keep
• 23:52
  going.
• 23:53
  And
• 23:53
  therefore,
• 23:54
  I
• 23:54
  think
• 23:54
  it's
• 23:54
  important
• 23:55
  to
• 23:55
  understand
• 23:55
  your
• 23:56
  usp.
• 23:57
  What
• 23:57
  is
• 23:57
  it?
• 23:58
  What
• 23:58
  is
• 23:58
  the
• 23:58
  big
• 23:59
  picture?
• 23:59
  Even
• 23:59
  if
• 23:59
  you
• 23:59
  don't
• 24:00
  know
• 24:00
  fully
• 24:01
  the
• 24:01
  big
• 24:01
  picture,
• 24:02
  is
• 24:02
  it
• 24:02
  that
• 24:02
  you
• 24:02
  want
• 24:02
  to
• 24:03
  start
• 24:03
  with
• 24:03
  a
• 24:03
  T
• 24:03
  shirt
• 24:03
  design?
• 24:04
  Is
• 24:04
  it,
• 24:04
  you
• 24:04
  know,
• 24:05
  and
• 24:05
  often
• 24:05
  it
• 24:05
  has
• 24:05
  to
• 24:05
  start
• 24:06
  from
• 24:06
  a
• 24:06
  place
• 24:06
  of
• 24:06
  passion
• 24:07
  and
• 24:07
  you
• 24:08
  have
• 24:08
  to
• 24:08
  understand
• 24:08
  what
• 24:09
  is
• 24:09
  it,
• 24:09
  what
• 24:09
  do
• 24:09
  you
• 24:09
  think's
• 24:09
  missing
• 24:10
  in
• 24:10
  the
• 24:10
  market
• 24:10
  or
• 24:11
  what
• 24:11
  have
• 24:12
  you
• 24:12
  seen
• 24:12
  that
• 24:12
  you
• 24:12
  love
• 24:12
  and
• 24:13
  you
• 24:13
  buy?
• 24:13
  All
• 24:13
  the
• 24:13
  time
• 24:13
  there's
• 24:14
  going
• 24:14
  to
• 24:14
  be
• 24:14
  somebody
• 24:14
  else.
• 24:15
  And
• 24:15
  I
• 24:15
  think
• 24:16
  the
• 24:16
  one
• 24:16
  thing
• 24:16
  now
• 24:17
  that
• 24:17
  has
• 24:17
  been
• 24:18
  revolutionary
• 24:19
  for
• 24:20
  so
• 24:20
  many
• 24:20
  people
• 24:20
  in
• 24:21
  Pandemic
• 24:21
  is,
• 24:22
  you
• 24:22
  know,
• 24:22
  everything
• 24:23
  can
• 24:23
  be
• 24:23
  done
• 24:23
  online,
• 24:24
  everything
• 24:24
  can
• 24:24
  be
• 24:24
  done
• 24:25
  through
• 24:25
  Instagram,
• 24:25
  everything
• 24:25
  can
• 24:26
  be
• 24:26
  done
• 24:26
  through
• 24:26
  Shopify.
• 24:27
  You
• 24:27
  don't
• 24:28
  need
• 24:28
  this
• 24:28
  big
• 24:29
  machine.
• 24:30
  The
• 24:30
  thing
• 24:30
  that
• 24:30
  I
• 24:30
  think
• 24:31
  is
• 24:31
  challenging
• 24:31
  is
• 24:32
  MOQs,
• 24:33
  you
• 24:33
  know,
• 24:33
  because
• 24:34
  a
• 24:34
  lot
• 24:34
  of,
• 24:34
  you
• 24:35
  know,
• 24:35
  factories
• 24:35
  don't
• 24:36
  want
• 24:36
  to
• 24:36
  be
• 24:36
  producing
• 24:37
  small
• 24:37
  quantity.
• 24:38
  And
• 24:38
  I
• 24:38
  think
• 24:39
  that's
• 24:39
  a
• 24:39
  really
• 24:39
  important
• 24:41
  fact
• 24:41
  to
• 24:42
  really
• 24:42
  take
• 24:42
  on
• 24:42
  board.
• 24:43
  And
• 24:43
  I
• 24:43
  think
• 24:43
  quality
• 24:44
  is
• 24:44
  at
• 24:44
  the
• 24:44
  forefront
• 24:45
  and,
• 24:45
  you
• 24:46
  know,
• 24:46
  navigating
• 24:47
  that
• 24:47
  is
• 24:48
  really
• 24:48
  important.
• 24:49
  But
• 24:50
  because
• 24:50
  also
• 24:50
  you.
• 24:50
  You've
• 24:51
  got
• 24:51
  to
• 24:51
  look
• 24:51
  at
• 24:51
  your
• 24:51
  margins
• 24:52
  and
• 24:52
  what
• 24:52
  it.
• 24:53
  So
• 24:53
  I
• 24:53
  always
• 24:53
  say
• 24:55
  small
• 24:55
  steps
• 24:56
  for
• 24:56
  the
• 24:56
  bigger
• 24:57
  picture
• 24:57
  is
• 24:58
  always
• 24:58
  really
• 24:58
  empowering.
• 25:01
  And
• 25:01
  obviously
• 25:01
  you've
• 25:02
  had
• 25:02
  such
• 25:02
  a
• 25:02
  varied
• 25:03
  lifestyle,
• 25:04
  you
• 25:04
  know,
• 25:04
  and
• 25:04
  you
• 25:05
  could
• 25:05
  probably
• 25:05
  tell
• 25:05
  stories
• 25:05
  all
• 25:06
  day
• 25:06
  long.
• 25:07
  What's
• 25:07
  kind
• 25:07
  of
• 25:07
  the.
• 25:08
  The
• 25:08
  pinnacle
• 25:09
  moment
• 25:09
  where
• 25:09
  kind
• 25:10
  of
• 25:10
  like
• 25:10
  you
• 25:10
  knew
• 25:10
  in
• 25:11
  your
• 25:11
  career,
• 25:11
  like
• 25:11
  your
• 25:12
  heart
• 25:12
  of
• 25:12
  hearts
• 25:12
  because
• 25:12
  you're
• 25:13
  very
• 25:13
  passionate
• 25:13
  led
• 25:14
  that
• 25:14
  you
• 25:14
  made
• 25:15
  it
• 25:15
  like,
• 25:15
  you.
• 25:15
  You'd
• 25:16
  hit
• 25:16
  the
• 25:16
  point
• 25:16
  where,
• 25:17
  like,
• 25:17
  it's
• 25:17
  happening.
• 25:18
  Oh,
• 25:19
  I
• 25:19
  don't
• 25:19
  know.
• 25:19
  Do
• 25:19
  you
• 25:19
  know?
• 25:20
  I.
• 25:20
  I
• 25:21
  don't
• 25:21
  know
• 25:21
  that
• 25:21
  I've
• 25:21
  ever
• 25:21
  thought
• 25:22
  that.
• 25:23
  I.
• 25:23
  I
• 25:24
  think
• 25:24
  I
• 25:24
  always
• 25:24
  take
• 25:25
  a
• 25:25
  moment
• 25:25
  to
• 25:26
  look
• 25:26
  at
• 25:26
  what's
• 25:26
  going
• 25:27
  on.
• 25:28
  So
• 25:28
  there
• 25:28
  is
• 25:28
  no
• 25:29
  doubt.
• 25:29
  I
• 25:29
  very
• 25:30
  much.
• 25:31
  First
• 25:32
  X
• 25:32
  Factor
• 25:32
  Final,
• 25:33
  you
• 25:34
  know,
• 25:34
  it's
• 25:34
  live
• 25:34
  from
• 25:35
  Wembley.
• 25:35
  It's
• 25:36
  chaotic,
• 25:36
  it's
• 25:37
  madness.
• 25:37
  And
• 25:37
  things
• 25:38
  are
• 25:38
  changing.
• 25:39
  And
• 25:39
  I
• 25:40
  remember
• 25:40
  saying
• 25:40
  to
• 25:40
  the
• 25:41
  team,
• 25:41
  let's
• 25:41
  just
• 25:41
  step
• 25:41
  outside
• 25:42
  of
• 25:42
  like,
• 25:42
  because
• 25:43
  you're
• 25:43
  set
• 25:43
  up
• 25:43
  literally
• 25:43
  in
• 25:43
  a
• 25:44
  car
• 25:44
  park
• 25:44
  in
• 25:44
  Winnebago's.
• 25:45
  Let's
• 25:45
  just
• 25:46
  take
• 25:46
  a
• 25:46
  moment.
• 25:46
  We
• 25:47
  are
• 25:47
  streaming
• 25:47
  live
• 25:48
  and
• 25:48
  at
• 25:48
  that
• 25:48
  time
• 25:48
  to
• 25:49
  millions
• 25:49
  of
• 25:50
  people.
• 25:50
  And
• 25:51
  that,
• 25:51
  for
• 25:52
  me
• 25:53
  was
• 25:54
  a
• 25:54
  moment
• 25:54
  of,
• 25:55
  wow,
• 25:55
  this
• 25:55
  is
• 25:55
  really
• 25:56
  exciting.
• 25:57
  Many
• 25:57
  people.
• 25:57
  This
• 25:57
  is
• 25:57
  a
• 25:58
  moment
• 25:58
  of
• 25:58
  history.
• 25:58
  It's
• 25:58
  a
• 25:59
  moment
• 25:59
  of
• 25:59
  TV
• 25:59
  history.
• 26:00
  We're
• 26:00
  creating
• 26:01
  the
• 26:01
  looks
• 26:01
  of
• 26:01
  that
• 26:01
  are
• 26:02
  being
• 26:02
  streamed
• 26:02
  to
• 26:02
  lots
• 26:03
  of
• 26:03
  people
• 26:03
  and
• 26:03
  we
• 26:04
  are
• 26:04
  watching
• 26:05
  this
• 26:06
  as
• 26:06
  it
• 26:06
  happens.
• 26:07
  It's.
• 26:07
  It's
• 26:07
  live.
• 26:08
  And
• 26:08
  just
• 26:09
  to
• 26:09
  take
• 26:09
  a
• 26:09
  moment
• 26:09
  where
• 26:09
  you
• 26:10
  can
• 26:10
  hear
• 26:10
  the
• 26:10
  hullabaloo,
• 26:11
  you
• 26:11
  know,
• 26:11
  you've
• 26:11
  got
• 26:11
  the
• 26:11
  warm
• 26:12
  up
• 26:12
  artist,
• 26:12
  you've
• 26:12
  got
• 26:13
  everybody
• 26:13
  cheering.
• 26:14
  There's
• 26:14
  this
• 26:14
  incredible
• 26:15
  energy
• 26:15
  and
• 26:16
  you're
• 26:16
  about
• 26:16
  to
• 26:16
  create.
• 26:17
  Live
• 26:17
  television
• 26:18
  is
• 26:18
  really
• 26:18
  exciting.
• 26:19
  I
• 26:20
  think
• 26:20
  I've
• 26:20
  always
• 26:20
  loved
• 26:21
  live
• 26:21
  tv.
• 26:22
  I
• 26:22
  love
• 26:22
  the
• 26:22
  energy
• 26:23
  of
• 26:23
  it.
• 26:24
  But
• 26:24
  as
• 26:24
  I
• 26:24
  said,
• 26:25
  if
• 26:25
  I
• 26:25
  sit
• 26:26
  here
• 26:26
  and
• 26:26
  say
• 26:28
  what
• 26:28
  moments
• 26:29
  kind
• 26:29
  of
• 26:29
  define
• 26:30
  that,
• 26:30
  I
• 26:30
  don't
• 26:31
  know
• 26:31
  that
• 26:31
  I've
• 26:31
  ever
• 26:31
  thought
• 26:31
  that
• 26:32
  because
• 26:32
  I
• 26:32
  guess
• 26:32
  I've
• 26:32
  always
• 26:33
  had
• 26:33
  in
• 26:33
  my
• 26:33
  mind
• 26:34
  things
• 26:34
  I'm
• 26:34
  looking
• 26:34
  forward
• 26:35
  to.
• 26:35
  And
• 26:35
  not
• 26:36
  that
• 26:36
  I
• 26:36
  always
• 26:36
  know
• 26:36
  necessarily
• 26:37
  what's
• 26:37
  coming
• 26:38
  next,
• 26:38
  but
• 26:39
  I
• 26:39
  always
• 26:39
  have
• 26:39
  like
• 26:40
  an
• 26:40
  outline
• 26:40
  of
• 26:40
  people
• 26:40
  I
• 26:41
  want
• 26:41
  to
• 26:41
  work
• 26:41
  with
• 26:42
  or
• 26:43
  territories
• 26:43
  I
• 26:43
  want
• 26:44
  to
• 26:44
  work
• 26:44
  in
• 26:44
  or
• 26:45
  projects
• 26:46
  I'd
• 26:46
  love
• 26:46
  to
• 26:46
  be
• 26:46
  a
• 26:46
  part
• 26:47
  of.
• 26:48
  And
• 26:48
  navigating
• 26:49
  that
• 26:49
  sometimes
• 26:51
  I
• 26:51
  do
• 26:51
  believe
• 26:52
  has
• 26:52
  to
• 26:52
  be
• 26:53
  slightly
• 26:53
  organic.
• 26:54
  You
• 26:54
  can't
• 26:55
  force
• 26:55
  it.
• 26:55
  And
• 26:56
  I
• 26:56
  think
• 26:56
  sometimes
• 26:56
  you
• 26:57
  just
• 26:57
  have
• 26:57
  to
• 26:57
  go
• 26:57
  with
• 26:58
  that
• 26:58
  process
• 26:59
  and
• 26:59
  understand
• 27:00
  the
• 27:01
  industry
• 27:01
  is
• 27:01
  changing
• 27:02
  and
• 27:02
  there's
• 27:03
  a
• 27:03
  lot
• 27:03
  of
• 27:03
  young
• 27:03
  people
• 27:04
  very
• 27:04
  talented
• 27:05
  and
• 27:06
  I've
• 27:06
  always
• 27:06
  been
• 27:06
  a
• 27:07
  massive
• 27:07
  fan
• 27:07
  of
• 27:07
  surrounding
• 27:08
  myself
• 27:08
  with
• 27:08
  a
• 27:09
  mix
• 27:09
  of
• 27:09
  age
• 27:09
  groups.
• 27:10
  I
• 27:10
  think
• 27:11
  I
• 27:11
  can
• 27:11
  learn
• 27:11
  from
• 27:12
  you,
• 27:12
  you
• 27:12
  can
• 27:13
  learn
• 27:13
  from
• 27:13
  me.
• 27:14
  Somebody
• 27:14
  coming
• 27:15
  in
• 27:15
  at
• 27:15
  18
• 27:16
  to
• 27:16
  20
• 27:17
  can
• 27:17
  teach
• 27:17
  us
• 27:18
  something
• 27:18
  and
• 27:19
  vice
• 27:19
  versa,
• 27:19
  we
• 27:19
  can
• 27:20
  share
• 27:20
  something.
• 27:20
  And
• 27:20
  that's
• 27:20
  what
• 27:21
  I
• 27:21
  do
• 27:21
  love
• 27:21
  about
• 27:21
  collaboration,
• 27:22
  what
• 27:22
  I
• 27:23
  do
• 27:23
  love
• 27:23
  about
• 27:24
  physical
• 27:25
  in
• 27:25
  the
• 27:25
  workplace,
• 27:26
  over
• 27:27
  working
• 27:27
  from
• 27:27
  home.
• 27:28
  I
• 27:28
  think
• 27:28
  there's
• 27:29
  a
• 27:29
  lot
• 27:29
  to
• 27:29
  be
• 27:29
  said
• 27:30
  about
• 27:30
  that.
• 27:30
  So
• 27:31
  I'm
• 27:31
  always
• 27:31
  in
• 27:31
  this
• 27:32
  kind
• 27:32
  of
• 27:32
  moment
• 27:32
  of
• 27:33
  if
• 27:33
  I'm
• 27:34
  in
• 27:34
  a
• 27:34
  creative
• 27:34
  space,
• 27:34
  I'm
• 27:35
  happy.
• 27:35
  Yeah,
• 27:36
  I
• 27:36
  love
• 27:36
  it.
• 27:36
  And
• 27:36
  I
• 27:37
  think
• 27:37
  it's
• 27:37
  really
• 27:37
  important
• 27:38
  because
• 27:38
  I
• 27:38
  love
• 27:38
  the
• 27:38
  dynamicness.
• 27:39
  I
• 27:39
  love
• 27:40
  that,
• 27:40
  you
• 27:41
  know,
• 27:41
  I
• 27:41
  can
• 27:41
  be
• 27:41
  speaking
• 27:42
  to
• 27:42
  somebody
• 27:43
  who
• 27:43
  is
• 27:43
  in
• 27:43
  their
• 27:43
  20s
• 27:43
  starting
• 27:44
  a
• 27:44
  business
• 27:45
  and
• 27:45
  I
• 27:45
  can
• 27:46
  share
• 27:46
  insights
• 27:46
  of
• 27:46
  when
• 27:47
  I
• 27:47
  started
• 27:47
  my,
• 27:47
  you
• 27:48
  know,
• 27:48
  first
• 27:48
  business
• 27:48
  at
• 27:49
  21.
• 27:49
  But
• 27:50
  as
• 27:50
  you
• 27:50
  say,
• 27:50
  everything's
• 27:51
  changed.
• 27:51
  Yeah.
• 27:52
  And
• 27:52
  like
• 27:52
  how
• 27:53
  we
• 27:53
  grew
• 27:53
  up
• 27:53
  was
• 27:54
  very
• 27:54
  different
• 27:54
  to
• 27:54
  how
• 27:55
  people
• 27:55
  growing
• 27:55
  up
• 27:55
  now
• 27:56
  and
• 27:56
  think
• 27:56
  that
• 27:57
  the
• 27:57
  fact
• 27:57
  that
• 27:57
  if
• 27:57
  we're
• 27:57
  dynamic
• 27:58
  in
• 27:58
  the
• 27:58
  approach
• 27:58
  and
• 27:59
  we
• 27:59
  can
• 27:59
  take
• 28:00
  on
• 28:00
  board
• 28:01
  other
• 28:01
  age
• 28:01
  ranges,
• 28:02
  actually,
• 28:02
  I
• 28:03
  think
• 28:03
  that
• 28:03
  facilitates
• 28:03
  business
• 28:04
  and
• 28:04
  creativity
• 28:05
  way
• 28:05
  more
• 28:06
  massively.
• 28:07
  So
• 28:08
  is
• 28:08
  there
• 28:08
  a
• 28:08
  book
• 28:09
  or
• 28:09
  a
• 28:09
  podcast
• 28:10
  or
• 28:10
  a
• 28:10
  person
• 28:10
  that's
• 28:11
  been
• 28:11
  influential
• 28:12
  to
• 28:12
  your
• 28:12
  journey,
• 28:13
  that
• 28:13
  you're
• 28:13
  a
• 28:13
  member?
• 28:13
  I
• 28:14
  think
• 28:14
  I've
• 28:14
  been
• 28:14
  inspired
• 28:15
  by
• 28:15
  many
• 28:15
  people,
• 28:16
  including
• 28:16
  clients.
• 28:17
  I
• 28:17
  really
• 28:17
  do.
• 28:17
  I
• 28:18
  think
• 28:18
  the
• 28:18
  energy
• 28:18
  on
• 28:19
  set,
• 28:20
  the
• 28:20
  way
• 28:20
  people
• 28:21
  behave
• 28:21
  really
• 28:22
  matters
• 28:22
  to
• 28:22
  me.
• 28:23
  I
• 28:23
  think
• 28:23
  what
• 28:23
  you
• 28:23
  put
• 28:24
  in
• 28:24
  is
• 28:24
  what
• 28:24
  you
• 28:24
  get
• 28:24
  out.
• 28:25
  I
• 28:25
  always
• 28:25
  treat
• 28:25
  people
• 28:25
  how
• 28:26
  I
• 28:26
  wish
• 28:26
  to
• 28:26
  be
• 28:26
  treated
• 28:27
  I
• 28:27
  massively
• 28:28
  believe
• 28:29
  that
• 28:29
  there's
• 28:29
  a
• 28:30
  wonderful
• 28:30
  empowerment
• 28:31
  through
• 28:32
  an
• 28:33
  energy.
• 28:33
  I
• 28:33
  massively
• 28:34
  believe
• 28:34
  in
• 28:35
  good
• 28:35
  energy.
• 28:36
  I
• 28:36
  think
• 28:36
  great
• 28:36
  places
• 28:37
  come
• 28:37
  from
• 28:37
  that.
• 28:38
  And
• 28:38
  I
• 28:38
  think
• 28:39
  there's
• 28:39
  something
• 28:39
  really
• 28:39
  exciting
• 28:40
  about
• 28:40
  bouncing
• 28:41
  ideas
• 28:41
  from
• 28:41
  people,
• 28:42
  you
• 28:42
  know,
• 28:43
  in
• 28:43
  terms
• 28:43
  of
• 28:43
  the
• 28:43
  industry
• 28:44
  and
• 28:45
  reading
• 28:45
  books
• 28:45
  or
• 28:45
  podcasts.
• 28:47
  There's
• 28:47
  many
• 28:47
  things
• 28:47
  that
• 28:48
  I
• 28:48
  dip
• 28:48
  in
• 28:48
  and
• 28:48
  out
• 28:48
  of.
• 28:49
  You
• 28:49
  know,
• 28:49
  I've
• 28:49
  been
• 28:50
  reading
• 28:50
  recently.
• 28:51
  Let
• 28:51
  them.
• 28:52
  Which
• 28:52
  I've
• 28:52
  been
• 28:52
  loving.
• 28:53
  And
• 28:53
  actually,
• 28:54
  often
• 28:54
  with
• 28:54
  books,
• 28:55
  I
• 28:55
  have
• 28:55
  them
• 28:56
  as
• 28:56
  audible
• 28:56
  because
• 28:56
  I'm
• 28:56
  always
• 28:57
  in
• 28:57
  the
• 28:57
  car
• 28:57
  doing
• 28:57
  long
• 28:58
  journeys.
• 28:58
  And
• 28:59
  there's
• 28:59
  something
• 28:59
  also
• 28:59
  about
• 29:00
  the
• 29:00
  author
• 29:01
  reading
• 29:01
  the
• 29:02
  book
• 29:02
  to
• 29:02
  you
• 29:03
  that
• 29:03
  I
• 29:03
  think
• 29:03
  gives
• 29:04
  you
• 29:04
  a
• 29:04
  different
• 29:04
  intention
• 29:05
  to
• 29:05
  you
• 29:05
  reading
• 29:05
  it
• 29:06
  yourself.
• 29:06
  You
• 29:06
  hear
• 29:06
  it
• 29:07
  in
• 29:07
  the
• 29:07
  spoken
• 29:07
  voice,
• 29:08
  and
• 29:08
  I
• 29:08
  think
• 29:09
  that
• 29:09
  is
• 29:10
  really
• 29:10
  empowering.
• 29:11
  I
• 29:11
  also
• 29:11
  love
• 29:12
  Brene
• 29:12
  Brown.
• 29:13
  I
• 29:13
  love
• 29:13
  a
• 29:13
  lot
• 29:13
  of
• 29:14
  kind
• 29:14
  of
• 29:14
  what
• 29:14
  I
• 29:14
  call
• 29:14
  the
• 29:15
  American
• 29:15
  sort
• 29:16
  of
• 29:16
  empowerment
• 29:17
  coaches.
• 29:17
  Yeah.
• 29:18
  And
• 29:18
  the
• 29:18
  personal
• 29:18
  development.
• 29:19
  Yeah.
• 29:19
  Because
• 29:19
  I
• 29:20
  think
• 29:20
  we
• 29:20
  all
• 29:20
  have
• 29:20
  capacity,
• 29:21
  capacity
• 29:21
  for
• 29:21
  development.
• 29:22
  And
• 29:23
  I
• 29:23
  think
• 29:23
  that
• 29:24
  I
• 29:25
  genuinely
• 29:26
  and
• 29:26
  truly
• 29:27
  believe
• 29:27
  that
• 29:28
  every
• 29:28
  step
• 29:29
  of
• 29:29
  our
• 29:29
  journey
• 29:30
  will
• 29:31
  take
• 29:31
  us
• 29:31
  to
• 29:31
  our
• 29:32
  next
• 29:32
  place,
• 29:33
  whatever
• 29:33
  that
• 29:33
  looks
• 29:34
  like.
• 29:34
  And
• 29:34
  as
• 29:34
  long
• 29:34
  as
• 29:35
  you've
• 29:35
  got
• 29:35
  this
• 29:35
  kind
• 29:35
  of
• 29:36
  willingness
• 29:37
  and
• 29:37
  ability
• 29:38
  to
• 29:38
  be,
• 29:39
  I
• 29:40
  guess,
• 29:41
  open,
• 29:43
  the
• 29:43
  signs
• 29:44
  are
• 29:44
  there
• 29:44
  sometimes.
• 29:45
  And
• 29:45
  I.
• 29:46
  I
• 29:46
  don't
• 29:46
  say
• 29:46
  that
• 29:47
  from
• 29:47
  a
• 29:47
  place
• 29:47
  of
• 29:47
  anything
• 29:48
  other
• 29:48
  than.
• 29:48
  I
• 29:48
  think
• 29:49
  you
• 29:49
  just
• 29:49
  have
• 29:49
  to
• 29:49
  trust.
• 29:50
  Trust
• 29:50
  the
• 29:50
  journey.
• 29:51
  And
• 29:51
  as
• 29:51
  long
• 29:51
  as
• 29:52
  you're
• 29:52
  willing
• 29:52
  to
• 29:52
  put
• 29:52
  in,
• 29:53
  you
• 29:53
  will
• 29:53
  get
• 29:54
  out.
• 29:54
  And
• 29:54
  that's
• 29:55
  where,
• 29:55
  you
• 29:55
  know,
• 29:55
  if
• 29:55
  you're
• 29:56
  starting
• 29:56
  out
• 29:56
  a
• 29:56
  new
• 29:56
  business,
• 29:57
  it's
• 29:58
  about
• 29:58
  the
• 29:58
  determination.
• 30:00
  It's
• 30:00
  about
• 30:00
  showing
• 30:01
  up.
• 30:01
  And
• 30:02
  for
• 30:02
  me,
• 30:02
  it's
• 30:02
  about
• 30:02
  consistency.
• 30:04
  Ultimately,
• 30:05
  everything
• 30:06
  comes
• 30:06
  down
• 30:06
  to
• 30:07
  consistency.
• 30:07
  If
• 30:08
  you
• 30:08
  want
• 30:08
  something,
• 30:08
  you've
• 30:09
  just
• 30:09
  got
• 30:09
  to
• 30:09
  keep.
• 30:10
  Keep
• 30:10
  going.
• 30:11
  Yeah.
• 30:11
  And
• 30:12
  do
• 30:12
  it
• 30:12
  with
• 30:12
  consistency.
• 30:13
  And
• 30:13
  I
• 30:13
  think
• 30:14
  the.
• 30:14
  The
• 30:14
  way.
• 30:14
  Looking
• 30:15
  at
• 30:15
  challenges.
• 30:16
  Yeah.
• 30:16
  I
• 30:16
  always
• 30:17
  think
• 30:17
  that,
• 30:17
  you
• 30:18
  know,
• 30:18
  sometimes
• 30:18
  we
• 30:19
  keep
• 30:19
  pushing.
• 30:19
  Yeah.
• 30:20
  And
• 30:20
  sometimes
• 30:21
  we're
• 30:21
  being
• 30:22
  offered
• 30:22
  a
• 30:22
  different
• 30:22
  trajectory.
• 30:23
  And
• 30:24
  that
• 30:24
  if
• 30:25
  it
• 30:25
  sometimes
• 30:26
  feels
• 30:26
  that
• 30:26
  it's
• 30:27
  not
• 30:27
  aligned
• 30:27
  to
• 30:27
  your
• 30:28
  gut,
• 30:28
  I
• 30:28
  often
• 30:28
  feel
• 30:29
  like
• 30:29
  it
• 30:29
  just
• 30:29
  wasn't
• 30:30
  meant
• 30:30
  to
• 30:30
  be
• 30:30
  and
• 30:31
  move
• 30:31
  on.
• 30:31
  And
• 30:32
  often
• 30:32
  it
• 30:32
  puts
• 30:32
  us
• 30:32
  in
• 30:33
  a
• 30:33
  different
• 30:33
  path.
• 30:34
  So,
• 30:35
  as
• 30:35
  you
• 30:35
  know,
• 30:35
  in
• 30:36
  my
• 30:36
  podcast,
• 30:36
  I
• 30:37
  always
• 30:37
  like
• 30:37
  to
• 30:38
  cover
• 30:38
  the
• 30:38
  epic
• 30:39
  journey
• 30:39
  that
• 30:39
  everyone's
• 30:40
  gone
• 30:40
  through.
• 30:40
  But
• 30:40
  we
• 30:41
  all
• 30:41
  love
• 30:41
  an
• 30:41
  embarrassing
• 30:42
  story,
• 30:43
  so
• 30:44
  would
• 30:44
  you
• 30:45
  be
• 30:45
  so
• 30:45
  kind
• 30:45
  to
• 30:45
  share
• 30:46
  your
• 30:46
  embarrassing
• 30:47
  story
• 30:47
  with
• 30:47
  us?
• 30:48
  So
• 30:48
  I
• 30:49
  actually
• 30:49
  do
• 30:50
  have
• 30:50
  a
• 30:50
  good
• 30:50
  one.
• 30:50
  And
• 30:51
  I
• 30:51
  was
• 30:51
  thinking
• 30:51
  about
• 30:51
  this
• 30:51
  this
• 30:52
  morning
• 30:52
  because
• 30:53
  actually,
• 30:53
  I've
• 30:53
  just
• 30:54
  been
• 30:54
  organizing
• 30:55
  my
• 30:55
  cupboards
• 30:55
  and
• 30:56
  I
• 30:56
  stumbled
• 30:57
  across
• 30:57
  a
• 30:57
  pair
• 30:58
  of
• 30:58
  boots.
• 30:58
  I
• 30:58
  was
• 30:59
  going
• 30:59
  to
• 30:59
  Canada
• 31:01
  to
• 31:01
  shoot
• 31:01
  a
• 31:01
  music
• 31:02
  video,
• 31:02
  and
• 31:02
  it
• 31:02
  was,
• 31:03
  you
• 31:03
  know,
• 31:03
  it
• 31:03
  was
• 31:03
  full
• 31:03
  of
• 31:04
  snow
• 31:04
  where
• 31:04
  we
• 31:04
  were
• 31:04
  going,
• 31:05
  and
• 31:05
  they'd
• 31:05
  created
• 31:06
  it's
• 31:06
  actually
• 31:07
  in
• 31:07
  a
• 31:07
  natural
• 31:07
  park,
• 31:08
  and
• 31:08
  it
• 31:08
  creates,
• 31:09
  like,
• 31:09
  a
• 31:10
  beautiful
• 31:10
  ice
• 31:11
  rink
• 31:11
  between
• 31:11
  the
• 31:12
  trees.
• 31:12
  And
• 31:12
  then
• 31:12
  it's
• 31:13
  got,
• 31:13
  like,
• 31:13
  festoon
• 31:13
  lighting.
• 31:14
  And
• 31:14
  I'd
• 31:15
  seen
• 31:15
  all
• 31:15
  the
• 31:15
  images
• 31:15
  on
• 31:16
  Instagram
• 31:16
  and
• 31:16
  was
• 31:16
  like,
• 31:16
  oh,
• 31:16
  my
• 31:17
  God,
• 31:17
  he
• 31:17
  looks
• 31:17
  amazing.
• 31:18
  So
• 31:18
  I
• 31:19
  planned
• 31:19
  all
• 31:19
  my
• 31:19
  outfits,
• 31:20
  and
• 31:20
  when
• 31:20
  I
• 31:20
  got
• 31:20
  to
• 31:21
  the
• 31:21
  airport,
• 31:21
  there
• 31:21
  was
• 31:22
  this
• 31:22
  amazing
• 31:22
  pair
• 31:23
  of
• 31:24
  Chanel
• 31:24
  snow
• 31:25
  boots.
• 31:25
  And
• 31:25
  I
• 31:25
  thought,
• 31:25
  oh,
• 31:25
  they're
• 31:26
  so
• 31:26
  fabulous.
• 31:27
  Of
• 31:27
  course,
• 31:27
  if
• 31:27
  I
• 31:28
  wear
• 31:28
  those,
• 31:29
  nobody
• 31:29
  wants
• 31:29
  to
• 31:29
  be
• 31:30
  in
• 31:30
  snow
• 31:30
  boots.
• 31:31
  I
• 31:31
  want
• 31:31
  to
• 31:31
  wear
• 31:32
  those
• 31:32
  snow
• 31:32
  boots.
• 31:32
  So
• 31:33
  I'd
• 31:33
  got
• 31:33
  this
• 31:33
  amazing
• 31:33
  long
• 31:34
  black
• 31:34
  coat.
• 31:34
  I
• 31:35
  was
• 31:35
  like,
• 31:35
  these
• 31:35
  boots
• 31:35
  I
• 31:36
  like.
• 31:37
  So
• 31:37
  I
• 31:37
  buy
• 31:37
  them
• 31:38
  at
• 31:38
  the
• 31:38
  airport.
• 31:39
  I
• 31:39
  even
• 31:39
  say
• 31:39
  to
• 31:40
  them,
• 31:40
  keep
• 31:40
  the
• 31:40
  box.
• 31:40
  I
• 31:41
  mean,
• 31:41
  what
• 31:41
  was
• 31:41
  I
• 31:41
  thinking?
• 31:42
  But
• 31:42
  I
• 31:42
  just
• 31:42
  didn't
• 31:42
  have
• 31:42
  space,
• 31:43
  so
• 31:43
  pop
• 31:43
  them
• 31:44
  on.
• 31:45
  And
• 31:45
  I
• 31:45
  arrive
• 31:46
  in
• 31:46
  Canada,
• 31:47
  first
• 31:47
  day
• 31:47
  on
• 31:47
  set,
• 31:47
  and
• 31:48
  everybody's
• 31:48
  like,
• 31:48
  oh,
• 31:48
  my
• 31:48
  God,
• 31:49
  I
• 31:49
  love
• 31:49
  your
• 31:49
  boots.
• 31:50
  I
• 31:50
  get
• 31:50
  off
• 31:50
  the
• 31:50
  Winnebago,
• 31:51
  and
• 31:51
  I
• 31:51
  literally
• 31:52
  like
• 31:52
  this
• 31:52
  because,
• 31:53
  of
• 31:53
  course,
• 31:53
  they're
• 31:54
  polished
• 31:54
  plastic.
• 31:55
  They
• 31:56
  were,
• 31:56
  like,
• 31:56
  patent.
• 31:56
  They
• 31:57
  look
• 31:57
  like
• 31:57
  patent
• 31:58
  leather.
• 31:58
  They're
• 31:58
  polished
• 31:59
  plastic.
• 32:00
  And
• 32:00
  once
• 32:00
  they
• 32:00
  were,
• 32:00
  like,
• 32:01
  a
• 32:01
  chunky
• 32:01
  boot.
• 32:02
  They
• 32:03
  were
• 32:03
  smooth
• 32:04
  as
• 32:04
  anything
• 32:05
  and
• 32:05
  so
• 32:05
  shiny.
• 32:06
  And
• 32:06
  I
• 32:06
  ended
• 32:06
  up
• 32:06
  having
• 32:07
  to
• 32:07
  send
• 32:07
  a
• 32:07
  runner
• 32:07
  to
• 32:07
  get
• 32:07
  me
• 32:08
  a
• 32:08
  pair
• 32:08
  of
• 32:08
  really
• 32:08
  ugly
• 32:09
  Merrells.
• 32:10
  So
• 32:10
  it
• 32:11
  completely
• 32:11
  went
• 32:12
  wrong.
• 32:12
  So
• 32:13
  that
• 32:13
  was
• 32:13
  my
• 32:13
  fashion
• 32:14
  faux.
• 32:14
  Did
• 32:14
  you
• 32:15
  hurt
• 32:15
  yourself?
• 32:16
  No,
• 32:16
  I
• 32:16
  landed.
• 32:17
  I
• 32:17
  mean,
• 32:17
  listen,
• 32:18
  I
• 32:18
  got
• 32:18
  up
• 32:18
  quickly.
• 32:19
  I
• 32:19
  landed
• 32:20
  on
• 32:20
  my
• 32:20
  bum.
• 32:20
  I've
• 32:21
  got
• 32:21
  plenty
• 32:21
  of
• 32:21
  padding.
• 32:22
  I
• 32:22
  was
• 32:22
  all
• 32:23
  right.
• 32:23
  But
• 32:23
  it
• 32:24
  was
• 32:24
  just
• 32:24
  the,
• 32:24
  you
• 32:24
  know,
• 32:24
  the
• 32:25
  mortification.
• 32:26
  So
• 32:26
  they've
• 32:26
  actually
• 32:27
  sat
• 32:27
  on
• 32:27
  a
• 32:27
  shelf
• 32:27
  ever
• 32:28
  since.
• 32:28
  They're
• 32:28
  still
• 32:28
  in
• 32:29
  perfect
• 32:29
  condition.
• 32:30
  They're
• 32:30
  the
• 32:30
  most
• 32:30
  unpractical
• 32:31
  shoes.
• 32:32
  They
• 32:32
  should
• 32:32
  have
• 32:33
  come
• 32:33
  with
• 32:33
  a
• 32:33
  health
• 32:33
  warning.
• 32:34
  We
• 32:34
  all
• 32:34
  love
• 32:34
  impractical
• 32:35
  shoes.
• 32:35
  I
• 32:36
  mean,
• 32:36
  there's
• 32:36
  so
• 32:37
  many
• 32:37
  times
• 32:37
  that
• 32:37
  I've
• 32:37
  had
• 32:38
  epic
• 32:38
  disasters
• 32:39
  just
• 32:39
  by
• 32:39
  wearing
• 32:39
  heels.
• 32:39
  And
• 32:39
  we
• 32:40
  were
• 32:40
  talking
• 32:40
  about
• 32:40
  this
• 32:40
  before.
• 32:40
  We
• 32:41
  still
• 32:41
  love
• 32:41
  Apparen
• 32:41
  a
• 32:41
  pair
• 32:41
  of
• 32:42
  heels.
• 32:42
  You
• 32:42
  know,
• 32:42
  I
• 32:43
  know
• 32:43
  so
• 32:43
  many
• 32:43
  people
• 32:43
  now
• 32:43
  who
• 32:44
  just
• 32:44
  wear
• 32:44
  flats.
• 32:44
  Yeah.
• 32:45
  And
• 32:45
  I
• 32:45
  just
• 32:45
  think
• 32:46
  that
• 32:46
  there
• 32:46
  has
• 32:46
  always
• 32:47
  been
• 32:47
  something
• 32:47
  for
• 32:47
  me
• 32:48
  when
• 32:48
  I
• 32:48
  put
• 32:48
  my
• 32:48
  heels
• 32:49
  on,
• 32:49
  I
• 32:50
  just
• 32:50
  feel
• 32:50
  differently.
• 32:51
  Yeah.
• 32:51
  I
• 32:51
  know
• 32:52
  it.
• 32:52
  Well,
• 32:52
  you
• 32:52
  stand.
• 32:53
  You
• 32:53
  stand
• 32:53
  different.
• 32:54
  You
• 32:54
  stand
• 32:54
  tall.
• 32:55
  You
• 32:55
  said,
• 32:55
  I
• 32:55
  love
• 32:55
  a
• 32:56
  heel.
• 32:56
  Listen,
• 32:56
  I'm
• 32:56
  all
• 32:56
  about
• 32:57
  the
• 32:57
  heel.
• 32:57
  I
• 32:57
  mean,
• 32:57
  I
• 32:57
  speak
• 32:58
  on
• 32:58
  stages
• 32:58
  for,
• 32:58
  like,
• 32:59
  you
• 32:59
  know,
• 32:59
  two
• 32:59
  to
• 32:59
  three
• 32:59
  hours
• 32:59
  at
• 33:00
  a
• 33:00
  time.
• 33:00
  And
• 33:00
  I.
• 33:00
  And
• 33:00
  there
• 33:01
  are
• 33:01
  people
• 33:01
  like,
• 33:01
  how
• 33:01
  are
• 33:01
  you
• 33:02
  still
• 33:02
  standing
• 33:02
  in
• 33:02
  your
• 33:02
  heels?
• 33:03
  But
• 33:03
  you
• 33:03
  not
• 33:03
  think
• 33:03
  that's
• 33:03
  adrenaline.
• 33:04
  Yeah,
• 33:05
  of
• 33:05
  course
• 33:05
  it
• 33:05
  is.
• 33:06
  You
• 33:06
  feel
• 33:06
  empowered
• 33:07
  in
• 33:07
  that
• 33:07
  moment.
• 33:08
  And
• 33:08
  I.
• 33:08
  I
• 33:09
  definitely
• 33:10
  think,
• 33:10
  you
• 33:11
  know,
• 33:11
  people
• 33:11
  say
• 33:11
  to
• 33:11
  me,
• 33:11
  how
• 33:11
  do
• 33:12
  you
• 33:12
  do
• 33:12
  it?
• 33:13
  I
• 33:13
  just.
• 33:14
  I
• 33:14
  just
• 33:15
  do.
• 33:16
  And
• 33:16
  I
• 33:16
  feel
• 33:16
  better
• 33:16
  for
• 33:17
  it.
• 33:17
  Yeah.
• 33:17
  And
• 33:17
  I
• 33:18
  think
• 33:18
  you
• 33:18
  just
• 33:18
  go
• 33:18
  with
• 33:18
  what
• 33:18
  you're
• 33:19
  comfortable.
• 33:19
  If
• 33:19
  you
• 33:19
  want
• 33:19
  to
• 33:19
  wear
• 33:19
  your
• 33:19
  flats,
• 33:20
  you
• 33:20
  wear
• 33:20
  your
• 33:20
  flats.
• 33:20
  If
• 33:20
  you
• 33:21
  want
• 33:21
  to
• 33:21
  wear
• 33:21
  your
• 33:21
  heels.
• 33:21
  But
• 33:22
  for
• 33:22
  me,
• 33:22
  I
• 33:22
  think
• 33:23
  heels
• 33:23
  will
• 33:23
  always
• 33:23
  be
• 33:24
  a
• 33:24
  part
• 33:24
  and
• 33:24
  I
• 33:24
  don't
• 33:25
  go
• 33:25
  on
• 33:25
  any
• 33:25
  trip
• 33:25
  without
• 33:26
  coming
• 33:26
  back
• 33:26
  with
• 33:26
  shoes.
• 33:27
  Oh,
• 33:28
  girl
• 33:29
  after
• 33:29
  my
• 33:29
  own.
• 33:29
  Well,
• 33:29
  I've
• 33:30
  just,
• 33:30
  you
• 33:30
  know,
• 33:30
  I
• 33:30
  fell
• 33:30
  in
• 33:31
  love
• 33:31
  with
• 33:31
  sneaks
• 33:31
  and
• 33:31
  I
• 33:32
  know
• 33:32
  they're
• 33:32
  a
• 33:32
  bit
• 33:32
  controversial.
• 33:33
  Some
• 33:33
  people
• 33:34
  love
• 33:34
  them,
• 33:34
  some
• 33:34
  people
• 33:34
  hate
• 33:35
  them,
• 33:35
  but
• 33:35
  I
• 33:35
  feel
• 33:35
  like
• 33:35
  there
• 33:35
  is
• 33:36
  a,
• 33:36
  there's
• 33:36
  a
• 33:36
  time
• 33:36
  and
• 33:36
  a
• 33:36
  place
• 33:37
  for
• 33:37
  them.
• 33:37
  They're
• 33:37
  like
• 33:37
  the
• 33:37
  hybrid,
• 33:39
  you
• 33:39
  know,
• 33:39
  the
• 33:39
  comfy
• 33:40
  shoe.
• 33:41
  So
• 33:41
  tell
• 33:42
  us
• 33:42
  then,
• 33:42
  what
• 33:43
  is
• 33:43
  in
• 33:43
  store
• 33:43
  for
• 33:44
  you
• 33:44
  sort
• 33:44
  of
• 33:44
  over
• 33:44
  the
• 33:45
  coming
• 33:45
  year
• 33:45
  and
• 33:46
  what
• 33:46
  you've
• 33:46
  got
• 33:46
  planned?
• 33:47
  Well,
• 33:47
  obviously
• 33:48
  the
• 33:48
  range
• 33:48
  I'm
• 33:48
  expanding.
• 33:49
  I've
• 33:49
  actually.
• 33:50
  I'm
• 33:50
  going
• 33:50
  to
• 33:50
  be
• 33:50
  taking
• 33:51
  it
• 33:51
  into
• 33:51
  the
• 33:51
  uae,
• 33:52
  which
• 33:52
  is
• 33:52
  really
• 33:52
  exciting
• 33:53
  because
• 33:53
  I'm
• 33:53
  going
• 33:53
  to
• 33:53
  be
• 33:53
  doing
• 33:53
  head
• 33:54
  scarves
• 33:54
  with
• 33:54
  it.
• 33:55
  And
• 33:55
  I
• 33:55
  think
• 33:55
  that's
• 33:55
  really
• 33:56
  beautiful
• 33:56
  for
• 33:56
  me
• 33:57
  that
• 33:57
  I'm
• 33:57
  actually
• 33:58
  able
• 33:58
  to
• 33:58
  take
• 33:59
  my
• 33:59
  collection
• 34:00
  and
• 34:00
  develop
• 34:01
  it
• 34:01
  in
• 34:01
  different
• 34:02
  ways.
• 34:02
  I
• 34:03
  still
• 34:03
  love
• 34:03
  its
• 34:03
  USP
• 34:04
  and
• 34:05
  I.
• 34:05
  I'm
• 34:05
  really
• 34:05
  enjoying
• 34:06
  creating.
• 34:07
  I've
• 34:07
  got
• 34:07
  a
• 34:07
  really
• 34:08
  loyal
• 34:08
  clientele
• 34:09
  base
• 34:09
  and
• 34:10
  so
• 34:10
  creating
• 34:10
  now
• 34:11
  pieces
• 34:11
  that
• 34:11
  feels
• 34:12
  like
• 34:12
  they're
• 34:12
  getting
• 34:13
  unique
• 34:13
  pieces
• 34:13
  is
• 34:14
  really
• 34:14
  lovely.
• 34:15
  I'm
• 34:15
  starting
• 34:15
  a
• 34:16
  new
• 34:16
  project
• 34:16
  which
• 34:16
  is
• 34:17
  a
• 34:17
  little
• 34:17
  bit
• 34:17
  too
• 34:17
  early
• 34:18
  to
• 34:18
  talk
• 34:18
  about
• 34:18
  and
• 34:19
  then
• 34:19
  actually
• 34:20
  I've
• 34:20
  started
• 34:21
  to
• 34:21
  map
• 34:21
  out
• 34:22
  my
• 34:22
  book,
• 34:22
  which
• 34:23
  I
• 34:23
  think
• 34:23
  is
• 34:24
  something
• 34:24
  that
• 34:25
  is
• 34:26
  quite
• 34:26
  exciting.
• 34:27
  It's
• 34:28
  a
• 34:28
  mix
• 34:28
  of
• 34:29
  stories
• 34:31
  and
• 34:31
  my
• 34:31
  career,
• 34:33
  my
• 34:33
  clients,
• 34:34
  you
• 34:34
  know,
• 34:34
  and
• 34:35
  these
• 34:36
  amazing
• 34:36
  opportunities
• 34:37
  I've
• 34:37
  had.
• 34:37
  But
• 34:38
  also
• 34:38
  peppered
• 34:38
  with,
• 34:39
  I
• 34:39
  think,
• 34:40
  really
• 34:40
  practical
• 34:41
  tips
• 34:42
  because
• 34:42
  I'm
• 34:43
  not
• 34:43
  somebody
• 34:43
  who
• 34:43
  just
• 34:44
  goes
• 34:44
  out
• 34:44
  and
• 34:44
  shops,
• 34:45
  you
• 34:45
  know.
• 34:45
  And
• 34:45
  I
• 34:45
  also
• 34:46
  love
• 34:47
  high
• 34:47
  low
• 34:47
  fashion.
• 34:48
  I
• 34:48
  do
• 34:48
  love
• 34:48
  the
• 34:49
  great
• 34:49
  British
• 34:49
  high
• 34:49
  street.
• 34:50
  I
• 34:50
  do
• 34:50
  love
• 34:50
  designer
• 34:51
  pieces.
• 34:51
  But
• 34:51
  when
• 34:52
  I
• 34:52
  buy,
• 34:52
  I
• 34:52
  buy
• 34:52
  with
• 34:53
  real
• 34:53
  intent
• 34:53
  and
• 34:54
  I've
• 34:54
  become
• 34:54
  really
• 34:54
  good
• 34:55
  at
• 34:55
  it.
• 34:55
  So
• 34:56
  I've
• 34:56
  got
• 34:56
  lots
• 34:56
  of
• 34:56
  kind
• 34:56
  of
• 34:57
  what
• 34:57
  I
• 34:57
  call,
• 34:58
  I
• 34:58
  think
• 34:58
  just
• 34:59
  helpful
• 34:59
  tips.
• 35:00
  I
• 35:00
  don't
• 35:01
  really
• 35:01
  believe
• 35:01
  in
• 35:01
  do's
• 35:01
  and
• 35:02
  don'ts
• 35:02
  because
• 35:02
  I
• 35:02
  think
• 35:02
  everybody
• 35:03
  has
• 35:03
  to
• 35:03
  have.
• 35:04
  Experimentation
• 35:05
  is
• 35:05
  part
• 35:05
  of
• 35:05
  also
• 35:06
  identifying
• 35:07
  who
• 35:07
  you
• 35:07
  are
• 35:08
  and
• 35:09
  that's
• 35:09
  okay.
• 35:10
  So
• 35:10
  I
• 35:11
  like
• 35:11
  to
• 35:12
  let
• 35:12
  people
• 35:12
  have
• 35:12
  space
• 35:13
  to
• 35:13
  develop
• 35:14
  their
• 35:14
  own
• 35:14
  sense
• 35:14
  of
• 35:14
  style.
• 35:15
  I
• 35:15
  think
• 35:15
  that's
• 35:15
  a
• 35:15
  really
• 35:16
  important
• 35:16
  part
• 35:17
  of
• 35:17
  everybody's
• 35:18
  journey.
• 35:18
  It
• 35:18
  doesn't
• 35:19
  stop
• 35:19
  us
• 35:19
  from
• 35:19
  guiding
• 35:19
  each
• 35:20
  other.
• 35:20
  I
• 35:21
  think
• 35:21
  one
• 35:21
  of
• 35:21
  the
• 35:21
  things
• 35:21
  that
• 35:21
  I
• 35:22
  always
• 35:22
  remember,
• 35:22
  and
• 35:22
  this
• 35:23
  has
• 35:23
  been
• 35:23
  a
• 35:23
  staple
• 35:23
  through
• 35:24
  all
• 35:24
  of
• 35:24
  my
• 35:24
  life,
• 35:25
  every
• 35:25
  time
• 35:25
  I
• 35:25
  go
• 35:25
  somewhere,
• 35:26
  I
• 35:26
  always
• 35:26
  dress
• 35:27
  how
• 35:27
  I
• 35:27
  want.
• 35:27
  I
• 35:28
  don't
• 35:28
  really
• 35:28
  dress
• 35:28
  necessary
• 35:29
  for
• 35:29
  the
• 35:29
  situation.
• 35:30
  And
• 35:30
  I
• 35:30
  don't
• 35:31
  know
• 35:31
  if
• 35:31
  that's
• 35:31
  a
• 35:31
  good
• 35:31
  thing
• 35:31
  or
• 35:31
  a
• 35:32
  bad
• 35:32
  thing,
• 35:32
  but
• 35:32
  people
• 35:33
  always
• 35:33
  used
• 35:33
  to
• 35:33
  say
• 35:33
  to
• 35:33
  me,
• 35:33
  dawn,
• 35:34
  oh,
• 35:34
  you
• 35:34
  always
• 35:34
  look
• 35:35
  glamorous.
• 35:36
  But
• 35:36
  it
• 35:36
  was
• 35:36
  always
• 35:36
  kind
• 35:36
  of
• 35:36
  said
• 35:37
  in
• 35:37
  a
• 35:37
  you're
• 35:37
  dressed
• 35:38
  too
• 35:38
  much.
• 35:38
  But
• 35:39
  it
• 35:39
  almost
• 35:39
  kind
• 35:39
  of
• 35:39
  made
• 35:39
  me
• 35:40
  go
• 35:40
  the
• 35:40
  opposite
• 35:40
  direction,
• 35:41
  where
• 35:41
  now
• 35:41
  I'm
• 35:41
  like,
• 35:42
  if
• 35:42
  I
• 35:42
  want
• 35:42
  to
• 35:42
  go
• 35:43
  and
• 35:43
  wear
• 35:43
  to
• 35:44
  the
• 35:44
  local
• 35:44
  pub,
• 35:44
  a
• 35:45
  bright
• 35:45
  pink,
• 35:45
  fancy,
• 35:46
  glittery
• 35:46
  dress,
• 35:46
  I
• 35:47
  will.
• 35:47
  Yeah.
• 35:47
  And
• 35:48
  I
• 35:48
  think
• 35:48
  the
• 35:49
  thing
• 35:49
  is,
• 35:49
  is
• 35:49
  we
• 35:49
  shouldn't
• 35:50
  be
• 35:50
  frightened
• 35:50
  of
• 35:50
  expressing
• 35:51
  ourselves.
• 35:52
  No.
• 35:53
  So
• 35:53
  what's
• 35:53
  your
• 35:53
  favorite
• 35:55
  sort
• 35:55
  of
• 35:55
  high
• 35:55
  street
• 35:56
  fashion
• 35:56
  at
• 35:56
  the
• 35:56
  moment?
• 35:57
  Is
• 35:57
  there
• 35:57
  anything
• 35:57
  that
• 35:58
  you're
• 35:58
  seeing
• 35:58
  that
• 35:58
  is
• 35:59
  evolving?
• 35:59
  Because
• 35:59
  I
• 35:59
  know,
• 36:00
  like,
• 36:00
  a
• 36:00
  lot
• 36:00
  of
• 36:00
  the
• 36:00
  brands,
• 36:00
  like
• 36:00
  Marks
• 36:01
  and
• 36:01
  Spencers,
• 36:01
  they.
• 36:01
  I
• 36:01
  mean,
• 36:02
  they
• 36:02
  seem
• 36:02
  to
• 36:02
  be
• 36:03
  very
• 36:03
  diverse
• 36:03
  in
• 36:03
  what
• 36:04
  they're
• 36:04
  offering
• 36:04
  now.
• 36:04
  Yeah.
• 36:05
  And
• 36:05
  I.
• 36:05
  I
• 36:06
  actually
• 36:06
  really
• 36:06
  love
• 36:07
  tailoring.
• 36:07
  And
• 36:08
  when
• 36:08
  I
• 36:08
  say
• 36:08
  tailoring,
• 36:08
  I.
• 36:09
  I
• 36:09
  kind
• 36:09
  of
• 36:09
  like
• 36:09
  soft
• 36:10
  tailoring.
• 36:10
  I
• 36:10
  like
• 36:10
  to
• 36:11
  mix
• 36:11
  and
• 36:11
  match.
• 36:11
  I
• 36:12
  love
• 36:12
  great
• 36:12
  jeans.
• 36:13
  I
• 36:13
  love
• 36:13
  denim.
• 36:14
  I
• 36:14
  think
• 36:14
  there's
• 36:14
  some
• 36:15
  really
• 36:15
  great
• 36:15
  pieces
• 36:15
  out
• 36:15
  there
• 36:16
  moment.
• 36:16
  I
• 36:16
  think
• 36:16
  river
• 36:17
  island
• 36:17
  are
• 36:17
  doing
• 36:17
  some
• 36:17
  incredible
• 36:18
  things
• 36:18
  right
• 36:18
  now.
• 36:19
  I'm
• 36:19
  also
• 36:20
  a
• 36:20
  big
• 36:20
  fan
• 36:20
  of
• 36:20
  Zara.
• 36:21
  I
• 36:21
  like
• 36:21
  the
• 36:21
  fact
• 36:21
  that
• 36:21
  if
• 36:21
  I
• 36:22
  am
• 36:22
  somewhere
• 36:22
  and
• 36:22
  the
• 36:23
  one
• 36:23
  thing,
• 36:23
  because
• 36:23
  I
• 36:24
  a
• 36:24
  lot.
• 36:24
  I
• 36:24
  have
• 36:24
  lost
• 36:24
  suitcases
• 36:25
  in
• 36:25
  the
• 36:25
  past.
• 36:26
  I
• 36:26
  keep
• 36:26
  the
• 36:26
  designer
• 36:27
  pieces
• 36:27
  or
• 36:27
  the
• 36:28
  key
• 36:28
  pieces
• 36:28
  in
• 36:28
  my
• 36:29
  hand
• 36:29
  luggage.
• 36:29
  And
• 36:30
  then
• 36:30
  I
• 36:30
  do
• 36:30
  travel
• 36:31
  a
• 36:31
  lot
• 36:31
  with
• 36:31
  Zara.
• 36:31
  But
• 36:32
  I'm
• 36:32
  also
• 36:32
  very
• 36:32
  good
• 36:32
  at,
• 36:33
  you
• 36:33
  know,
• 36:33
  I
• 36:33
  find
• 36:33
  a
• 36:33
  great
• 36:34
  Zara
• 36:34
  piece.
• 36:34
  Sometimes
• 36:35
  I'm
• 36:35
  like,
• 36:35
  I
• 36:35
  want
• 36:35
  to
• 36:35
  switch
• 36:36
  out
• 36:36
  the
• 36:36
  buttons.
• 36:36
  And
• 36:37
  I've
• 36:37
  got
• 36:37
  my
• 36:37
  mom's
• 36:38
  lovely
• 36:38
  button
• 36:39
  tin
• 36:39
  and
• 36:39
  she's
• 36:39
  got
• 36:40
  a
• 36:40
  really
• 36:40
  big
• 36:40
  button
• 36:40
  tin.
• 36:41
  But
• 36:41
  I
• 36:41
  also
• 36:41
  buy
• 36:41
  vintage
• 36:42
  buttons
• 36:42
  a
• 36:42
  lot.
• 36:42
  I
• 36:43
  love
• 36:43
  that
• 36:43
  at
• 36:43
  vintage
• 36:44
  flea
• 36:44
  market.
• 36:45
  And
• 36:45
  I
• 36:45
  also
• 36:45
  have,
• 36:45
  you
• 36:46
  know,
• 36:46
  some
• 36:46
  of
• 36:46
  my
• 36:46
  grandmother's
• 36:47
  clothes
• 36:47
  still.
• 36:47
  So
• 36:48
  I
• 36:48
  quite
• 36:49
  like
• 36:49
  this
• 36:49
  whole
• 36:49
  thing
• 36:49
  of
• 36:50
  I
• 36:50
  might
• 36:50
  have
• 36:50
  a
• 36:50
  great
• 36:50
  pair
• 36:51
  of
• 36:51
  jeans.
• 36:51
  I
• 36:51
  love
• 36:51
  river
• 36:52
  island
• 36:52
  for
• 36:52
  their
• 36:52
  jeans.
• 36:52
  I
• 36:52
  love
• 36:52
  Zara
• 36:53
  for
• 36:53
  their
• 36:53
  jeans.
• 36:53
  Means
• 36:54
  I
• 36:54
  think
• 36:54
  Ms.
• 36:55
  Have
• 36:55
  really
• 36:55
  come
• 36:55
  back
• 36:56
  with
• 36:56
  some
• 36:56
  vengeance.
• 36:57
  I
• 36:57
  loved
• 36:57
  it
• 36:57
  when
• 36:57
  they,
• 36:58
  you
• 36:58
  know,
• 36:58
  relaunched
• 36:59
  different
• 36:59
  brands,
• 37:00
  but
• 37:00
  I
• 37:00
  think
• 37:01
  we
• 37:01
  are
• 37:01
  really
• 37:01
  lucky
• 37:02
  with
• 37:02
  the
• 37:02
  high
• 37:02
  street.
• 37:03
  And
• 37:03
  I
• 37:04
  think
• 37:04
  that
• 37:04
  I've.
• 37:04
  I've
• 37:05
  always
• 37:05
  been
• 37:05
  a
• 37:05
  big
• 37:05
  fan
• 37:05
  of
• 37:06
  being
• 37:06
  able
• 37:06
  to
• 37:06
  feel
• 37:06
  clothes.
• 37:07
  So
• 37:07
  I
• 37:08
  guess
• 37:08
  everything
• 37:08
  going
• 37:08
  online
• 37:09
  is
• 37:09
  something
• 37:09
  that.
• 37:09
  I
• 37:10
  love
• 37:10
  it
• 37:10
  when
• 37:10
  there's
• 37:10
  a
• 37:10
  video
• 37:10
  attached
• 37:11
  to
• 37:11
  it,
• 37:11
  whether
• 37:11
  that's
• 37:12
  on
• 37:12
  net,
• 37:12
  a
• 37:12
  porter
• 37:12
  or
• 37:13
  somewhere
• 37:13
  else,
• 37:13
  because
• 37:13
  it
• 37:13
  does
• 37:13
  really
• 37:14
  help.
• 37:14
  But
• 37:15
  I
• 37:15
  also
• 37:15
  really
• 37:16
  love
• 37:16
  digging
• 37:16
  back
• 37:17
  into
• 37:17
  my
• 37:17
  wardrobe
• 37:18
  and
• 37:18
  kind
• 37:19
  of
• 37:19
  revamping
• 37:21
  what
• 37:21
  I've
• 37:22
  already
• 37:22
  got.
• 37:23
  I
• 37:23
  love
• 37:23
  that.
• 37:24
  I
• 37:24
  think
• 37:24
  I'm
• 37:24
  good
• 37:24
  at
• 37:25
  that.
• 37:25
  And
• 37:25
  I
• 37:25
  think
• 37:25
  that
• 37:26
  I
• 37:26
  utilize
• 37:27
  my
• 37:27
  wardrobe
• 37:28
  really
• 37:28
  well.
• 37:28
  And
• 37:28
  I'm
• 37:29
  also
• 37:29
  not.
• 37:29
  I'm
• 37:30
  good
• 37:30
  at
• 37:30
  letting
• 37:30
  it
• 37:30
  go
• 37:31
  as
• 37:31
  well.
• 37:31
  I'm
• 37:31
  good
• 37:32
  at
• 37:32
  moving
• 37:32
  it
• 37:32
  on.
• 37:33
  And
• 37:33
  I
• 37:33
  think
• 37:34
  that
• 37:34
  feels.
• 37:34
  As
• 37:35
  long
• 37:35
  as
• 37:35
  it
• 37:35
  goes
• 37:35
  for
• 37:35
  a
• 37:35
  second
• 37:36
  life,
• 37:36
  I'm
• 37:37
  always
• 37:37
  happy.
• 37:37
  I
• 37:38
  know
• 37:38
  I've
• 37:38
  just
• 37:38
  had
• 37:38
  a
• 37:38
  big
• 37:38
  clear
• 37:39
  out.
• 37:39
  So
• 37:39
  just.
• 37:39
  It
• 37:40
  feels
• 37:40
  good.
• 37:41
  It
• 37:41
  does.
• 37:41
  It
• 37:41
  feels
• 37:42
  very
• 37:42
  cathartic,
• 37:42
  very
• 37:42
  empowering.
• 37:43
  And
• 37:44
  then
• 37:44
  during
• 37:44
  lockdown,
• 37:45
  I
• 37:45
  found
• 37:45
  Wolf
• 37:46
  and
• 37:46
  Badger.
• 37:46
  Okay.
• 37:47
  I
• 37:47
  love
• 37:47
  that.
• 37:47
  Oh
• 37:47
  my
• 37:47
  goodness.
• 37:48
  I
• 37:48
  like,
• 37:48
  literally
• 37:49
  every
• 37:49
  week
• 37:49
  I
• 37:49
  have
• 37:49
  to
• 37:50
  buy
• 37:50
  something
• 37:50
  from
• 37:50
  it.
• 37:50
  They're
• 37:50
  great.
• 37:51
  Yeah.
• 37:51
  But
• 37:51
  up
• 37:52
  and
• 37:52
  coming
• 37:52
  designers.
• 37:52
  Yeah.
• 37:53
  And
• 37:53
  that
• 37:53
  was
• 37:53
  the
• 37:53
  thing
• 37:53
  that
• 37:54
  I
• 37:54
  loved.
• 37:54
  You
• 37:54
  know,
• 37:54
  they,
• 37:55
  they
• 37:55
  couldn't
• 37:55
  get
• 37:55
  their
• 37:56
  designs
• 37:56
  out
• 37:56
  there.
• 37:57
  No.
• 37:57
  And
• 37:57
  then
• 37:58
  they,
• 37:58
  they
• 37:58
  went
• 37:58
  onto
• 37:59
  this
• 37:59
  huge
• 37:59
  forum
• 38:00
  that
• 38:00
  gave
• 38:00
  them
• 38:00
  a
• 38:01
  massive
• 38:01
  audience.
• 38:02
  And,
• 38:02
  you
• 38:02
  know,
• 38:03
  every
• 38:03
  time
• 38:03
  I'm
• 38:03
  going
• 38:03
  to
• 38:03
  a
• 38:04
  wedding,
• 38:04
  you
• 38:04
  know,
• 38:04
  I
• 38:04
  get
• 38:04
  a
• 38:05
  dress
• 38:05
  from
• 38:05
  there
• 38:05
  and
• 38:05
  I
• 38:05
  know
• 38:05
  that
• 38:06
  no
• 38:06
  one
• 38:06
  else
• 38:06
  has
• 38:06
  got
• 38:06
  it.
• 38:06
  And
• 38:07
  it's
• 38:07
  slightly
• 38:07
  quirky,
• 38:08
  it's
• 38:08
  different.
• 38:08
  And
• 38:09
  have
• 38:09
  you
• 38:09
  been
• 38:09
  to
• 38:10
  the
• 38:10
  store
• 38:10
  in
• 38:10
  Cold
• 38:10
  Drop
• 38:10
  to
• 38:11
  Yard?
• 38:11
  It's
• 38:11
  fabulous.
• 38:12
  You
• 38:12
  must
• 38:12
  go.
• 38:12
  It's
• 38:12
  really
• 38:12
  good.
• 38:13
  I
• 38:13
  mean,
• 38:13
  I
• 38:13
  worked
• 38:13
  with
• 38:14
  Wolf
• 38:14
  merger
• 38:14
  back
• 38:14
  in
• 38:14
  the
• 38:15
  day
• 38:15
  when
• 38:15
  they
• 38:15
  were
• 38:15
  in
• 38:16
  Notting
• 38:16
  Hill
• 38:17
  and
• 38:17
  they
• 38:17
  were
• 38:18
  much
• 38:18
  smaller
• 38:18
  then
• 38:19
  actually,
• 38:19
  but
• 38:19
  what
• 38:20
  a
• 38:20
  great
• 38:20
  opportunity
• 38:21
  for
• 38:21
  up
• 38:21
  and
• 38:21
  coming
• 38:22
  designers.
• 38:22
  And
• 38:22
  you
• 38:22
  know,
• 38:23
  I
• 38:23
  think
• 38:23
  as
• 38:23
  well,
• 38:24
  young
• 38:25
  companies,
• 38:25
  when
• 38:26
  we're
• 38:26
  talking
• 38:26
  about,
• 38:26
  you
• 38:26
  know,
• 38:27
  which
• 38:27
  way
• 38:27
  to
• 38:27
  go,
• 38:28
  there's
• 38:28
  all
• 38:28
  these
• 38:29
  things
• 38:29
  and
• 38:30
  I
• 38:30
  think
• 38:30
  that,
• 38:31
  you
• 38:31
  know,
• 38:31
  it's
• 38:31
  affordable
• 38:32
  luxury
• 38:33
  fashion
• 38:33
  or
• 38:33
  designer
• 38:34
  fashion.
• 38:34
  And
• 38:35
  I
• 38:35
  think
• 38:35
  it's
• 38:36
  really
• 38:36
  well
• 38:36
  done
• 38:36
  and
• 38:37
  really
• 38:37
  beautifully
• 38:38
  curated.
• 38:38
  Yeah,
• 38:39
  it's
• 38:39
  one
• 38:39
  of
• 38:39
  my
• 38:39
  favorites.
• 38:40
  So.
• 38:41
  So
• 38:41
  thank
• 38:42
  you
• 38:42
  for
• 38:42
  coming
• 38:42
  on
• 38:42
  the
• 38:42
  podcast.
• 38:43
  Pleasure.
• 38:43
  Thank
• 38:43
  you
• 38:43
  for
• 38:44
  having
• 38:44
  me.
• 38:44
  And
• 38:44
  I,
• 38:45
  I
• 38:45
  want
• 38:45
  people
• 38:46
  to
• 38:46
  know
• 38:46
  obviously
• 38:47
  how
• 38:47
  to
• 38:47
  find
• 38:47
  you.
• 38:48
  Where's
• 38:48
  your
• 38:48
  favorite
• 38:49
  socials?
• 38:49
  How
• 38:49
  can
• 38:50
  they
• 38:50
  find
• 38:50
  out
• 38:50
  about
• 38:50
  your
• 38:50
  fashion
• 38:51
  brand?
• 38:51
  So
• 38:52
  my,
• 38:52
  you
• 38:52
  know,
• 38:53
  it's
• 38:53
  really
• 38:53
  me.
• 38:54
  It's
• 38:54
  at
• 38:54
  Shepherd
• 38:54
  Style.
• 38:55
  I
• 38:55
  don't
• 38:55
  think
• 38:55
  I'm
• 38:55
  a
• 38:56
  particularly
• 38:56
  good,
• 38:57
  like
• 38:57
  social
• 38:57
  influencer,
• 38:58
  but
• 38:58
  I,
• 38:59
  I
• 38:59
  put
• 39:00
  it
• 39:00
  out
• 39:00
  my
• 39:00
  papers
• 39:01
  under
• 39:01
  Voyages
• 39:01
  and
• 39:01
  Vanity.
• 39:02
  But
• 39:02
  everything
• 39:03
  comes
• 39:03
  through
• 39:03
  Shepherd
• 39:04
  Style
• 39:04
  and
• 39:04
  actually
• 39:05
  my
• 39:05
  Facebook
• 39:05
  and
• 39:06
  everything
• 39:06
  is
• 39:06
  all
• 39:06
  linked,
• 39:06
  linked
• 39:07
  to
• 39:07
  my
• 39:07
  Instagram.
• 39:08
  I'm
• 39:09
  trying
• 39:10
  to
• 39:10
  get
• 39:10
  good
• 39:10
  at
• 39:10
  tick
• 39:11
  tock,
• 39:11
  much
• 39:11
  to
• 39:11
  my
• 39:12
  daughter's
• 39:12
  horror.
• 39:13
  You
• 39:13
  know,
• 39:14
  early
• 39:14
  days
• 39:14
  and
• 39:14
  all
• 39:14
  that.
• 39:15
  Yeah.
• 39:15
  But
• 39:15
  the
• 39:15
  thing
• 39:15
  is,
• 39:16
  is
• 39:16
  it's
• 39:16
  all
• 39:16
  an
• 39:17
  evolution
• 39:17
  and
• 39:18
  you
• 39:18
  know,
• 39:18
  I'm
• 39:18
  still.
• 39:19
  Not
• 39:19
  really
• 39:19
  tick
• 39:20
  tock
• 39:20
  on
• 39:21
  it's
• 39:21
  curiosity
• 39:22
  for
• 39:22
  me.
• 39:22
  I
• 39:22
  just
• 39:22
  like
• 39:23
  to
• 39:23
  understand
• 39:23
  it.
• 39:23
  Yes.
• 39:24
  I'm
• 39:24
  very
• 39:24
  late
• 39:25
  to
• 39:25
  the
• 39:25
  party
• 39:25
  and
• 39:26
  it's
• 39:26
  a
• 39:26
  different
• 39:26
  platform,
• 39:27
  it's
• 39:27
  a
• 39:27
  different
• 39:28
  way,
• 39:28
  it's
• 39:28
  a
• 39:28
  different
• 39:29
  way
• 39:29
  of
• 39:29
  doing
• 39:30
  things.
• 39:30
  But
• 39:31
  actually,
• 39:31
  I
• 39:31
  like
• 39:32
  to
• 39:32
  understand.
• 39:32
  I
• 39:33
  think
• 39:33
  if
• 39:33
  you
• 39:33
  stay
• 39:33
  curious,
• 39:35
  you
• 39:35
  stay
• 39:36
  really
• 39:37
  energized,
• 39:38
  and
• 39:38
  I
• 39:38
  think
• 39:38
  curiosity
• 39:39
  is
• 39:39
  the
• 39:39
  greatest
• 39:40
  gift
• 39:40
  of
• 39:40
  all.
• 39:41
  Oh,
• 39:41
  that's
• 39:41
  an
• 39:41
  amazing
• 39:42
  parting
• 39:42
  gift
• 39:42
  for
• 39:42
  everyone.
• 39:43
  Thank
• 39:43
  you.
• 39:44
  So
• 39:44
  thank
• 39:44
  you
• 39:44
  again.
• 39:45
  Pleasure.
• 39:46
  And
• 39:46
  yeah,
• 39:46
  have
• 39:47
  an
• 39:47
  amazing
• 39:48
  week
• 39:48
  and
• 39:48
  I
• 39:48
  can't
• 39:49
  wait
• 39:49
  to
• 39:49
  see
• 39:49
  what's
• 39:50
  coming.
• 39:50
  Also,
• 39:51
  hopefully
• 39:51
  we're
• 39:51
  going
• 39:51
  to
• 39:51
  be
• 39:51
  doing
• 39:52
  a
• 39:52
  joint
• 39:52
  event
• 39:52
  for
• 39:52
  smart
• 39:53
  works.
• 39:53
  That's
• 39:54
  going
• 39:54
  to
• 39:54
  be
• 39:54
  so
• 39:54
  exciting.
• 39:55
  So
• 39:55
  that's
• 39:55
  another
• 39:55
  exciting
• 39:56
  Confidence
• 39:56
  Confidential.
• 39:57
  Absolutely.
• 39:58
  All
• 39:59
  right.
• 39:59
  Thank
• 39:59
  you
• 39:59
  so
• 39:59
  much,
• 40:00
  Gemma.
• 40:00
  Thank
• 40:00
  you.
• 40:01
  Thanks
• 40:01
  for
• 40:02
  listening
• 40:02
  to
• 40:03
  dawn
• 40:03
  of
• 40:03
  a
• 40:03
  New
• 40:03
  Era,
• 40:04
  the
• 40:04
  podcast
• 40:04
  brought
• 40:05
  to
• 40:05
  you
• 40:05
  in
• 40:05
  association
• 40:06
  with
• 40:06
  the
• 40:06
  Her
• 40:07
  Power
• 40:07
  Community.
• 40:08
  This
• 40:09
  initiative
• 40:09
  was
• 40:09
  founded
• 40:10
  by
• 40:10
  myself
• 40:10
  and
• 40:11
  it's
• 40:11
  all
• 40:11
  about
• 40:11
  empowering
• 40:12
  female
• 40:12
  founders
• 40:12
  to
• 40:13
  recognize
• 40:14
  their
• 40:14
  limitless
• 40:14
  potential
• 40:15
  and
• 40:16
  pursue
• 40:16
  their
• 40:16
  ambitions
• 40:17
  with
• 40:17
  confidence.
• 40:18
  Now,
• 40:19
  there
• 40:19
  is
• 40:19
  less
• 40:19
  than
• 40:20
  1.8%
• 40:21
  that
• 40:21
  goes
• 40:21
  into
• 40:22
  investing
• 40:22
  in
• 40:22
  female
• 40:23
  founded
• 40:23
  businesses
• 40:24
  and
• 40:24
  we
• 40:25
  are
• 40:25
  here
• 40:25
  to
• 40:25
  make
• 40:26
  positive
• 40:26
  change.
• 40:27
  So
• 40:27
  come
• 40:27
  and
• 40:27
  support
• 40:28
  us
• 40:28
  on
• 40:28
  Instagram
• 40:29
  at
• 40:29
  Her
• 40:29
  Power
• 40:30
  Community
• 40:30
  and
• 40:31
  find
• 40:31
  out
• 40:31
  more
• 40:31
  about
• 40:31
  what
• 40:32
  we're
• 40:32
  doing
• 40:32
  to
• 40:32
  support
• 40:33
  female
• 40:33
  founders
• 40:34
  to
• 40:34
  scale
• 40:34
  and
• 40:35
  grow
• 40:35
  their
• 40:35
  businesses.