Latest / The German Innovators Podcast – Breaking Barriers, Building the Future
#07 Long-term success strategies in the Chinese market
Bettina and Wei Zhou, CEO of the Shanghai based accelerator XNode, discuss how startups can scale their China business and become successful in China long-term.
Key tips include:
Work closely with international corporates and international networks during your market entry phase.
Find a Chinese middleman on the ground who can grant you access to local governments, state owned enterprises and Chinese corporates. This middleman can be a Chinese manager, a sales channel partner or an accelerator with strong Chinese ties.
Form a China entity which is separate from your global business, and which…
The skinny
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