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Building a Fintech Empire: How Paul Alex is Revolutionizing Merchant Automation · Earn Your Leisure

• 0:01
  Speaker 1: Earners. What's up.
• 0:02
  Speaker 2: You ever walk into a small business and everything just
• 0:04
  Speaker 2: works like The checkout is fast, the receipts are digital,
• 0:08
  Speaker 2: tipping is a breeze, and you're out the door before
• 0:11
  Speaker 2: the line even builds. Odds are they're using Square. We
• 0:15
  Speaker 2: love supporting businesses that run on Square because it just
• 0:18
  Speaker 2: feels seamless. Whether it's a local coffee shop, a vendor
• 0:21
  Speaker 2: at a pop up market, or even one of our
• 0:23
  Speaker 2: merch partners, Square makes it easy for them to take payments,
• 0:27
  Speaker 2: manage inventory, and run their business with confidence, all from
• 0:31
  Speaker 2: one simple system. If you're a business owner or even
• 0:35
  Speaker 2: just thinking about launching something soon, Square is hands down
• 0:38
  Speaker 2: one of the best tools out there to help you start, run,
• 0:41
  Speaker 2: and grow. It's not just about payments, it's about giving
• 0:45
  Speaker 2: you time back so you can focus on what matters
• 0:47
  Speaker 2: most Ready. To see how Square can transform your business,
• 0:51
  Speaker 2: visit Square dot com backslash go backslash eyl to learn
• 0:56
  Speaker 2: more that Square dot com backslash, go backslash eyl. Don't wait,
• 1:01
  Speaker 2: don't hesitate. Let's Square handle the back end so you
• 1:04
  Speaker 2: can keep pushing your vision forward. This episode is brought
• 1:10
  Speaker 2: to you by P and C Bank, a lot of
• 1:12
  Speaker 2: people think podcasts about work are boring, and sure they
• 1:16
  Speaker 2: definitely can be. But understanding of professionals routine shows us
• 1:20
  Speaker 2: how they achieve their success little by little, day after day.
• 1:24
  Speaker 2: It's like banking with P and C Bank. It might
• 1:27
  Speaker 2: seem boring to save, plan and make calculated decisions with
• 1:30
  Speaker 2: your bank, but keeping your money boring is what helps
• 1:33
  Speaker 2: you live or more happily fulfilled life. P and C
• 1:36
  Speaker 2: Bank Brilliantly Boring since eighteen sixty five. Brilliantly boring since
• 1:41
  Speaker 2: eighteen sixty five is a service mark of the PNC
• 1:44
  Speaker 2: Financial Service Group, Inc. P and C Bank National Association
• 1:48
  Speaker 2: Member FDIC. When you had the ATMs, you got merchant automation.
• 1:57
  Speaker 2: It feels like these are fintech companies in a sense. Right,
• 2:00
  Speaker 2: So when I when I think fintech, I think evaluation
• 2:03
  Speaker 2: and I think if we umbrella, it becomes a holding
• 2:05
  Speaker 2: company for a larger vision, where it's now this is
• 2:08
  Speaker 2: a fintech company who can now come and at one
• 2:12
  Speaker 2: point maybe package us up and sell it. Is that
• 2:15
  Speaker 2: on the vision board and then back to that part
• 2:17
  Speaker 2: where you're saying the vision, It's like, all right, I
• 2:19
  Speaker 2: got four thousand people that trust me, I teach them
• 2:22
  Speaker 2: to skill. There is there a percentage inside there that
• 2:26
  Speaker 2: now is a kickback because you've you're giving them locations, correct.
• 2:29
  Speaker 1: Okay, Yeah, that's good man. You know what you're doing. Okay,
• 2:33
  Speaker 1: but yes, it comes. Here's the thing. Somebody who doesn't
• 2:38
  Speaker 1: have the experience in business, when you first start off,
• 2:43
  Speaker 1: Let's be honest, a lot of people agree they're gonna
• 2:45
  Speaker 1: be like I want it all myself. And I was
• 2:47
  Speaker 1: like that too back in my nightclub promotion days, which
• 2:50
  Speaker 1: is why it didn't last. Right. So at the end
• 2:52
  Speaker 1: of the day, when it comes down to I'd rather
• 2:55
  Speaker 1: partner up with somebody who knows what they're doing and
• 3:00
  Speaker 1: give them a percentage. The reason why because I knew
• 3:02
  Speaker 1: they're going to do good business buy me because it
• 3:05
  Speaker 1: also affects their business. So that's exactly what we do.
• 3:09
  Speaker 1: We essentially will start them up, okay, where we set
• 3:13
  Speaker 1: them up with everything, whether they're a proactive entrepreneur or
• 3:17
  Speaker 1: whether you're more of a passive investor. Okay, it just
• 3:19
  Speaker 1: really depends on time. How much time do you have
• 3:22
  Speaker 1: to invest into starting this business. And I've in the
• 3:26
  Speaker 1: same conversation with the driver, but it goes into if
• 3:29
  Speaker 1: you have let's say roughly four to five hours a
• 3:31
  Speaker 1: week and you're willing to go ahead and sit through
• 3:35
  Speaker 1: what we call weekly clinics with my partners where we'll
• 3:38
  Speaker 1: actually teach you, hands on man how to go ahead
• 3:41
  Speaker 1: and sell this. Because I feel that everybody in this
• 3:45
  Speaker 1: country knows at least ten businesses that they could approach
• 3:49
  Speaker 1: and ask a very simple question, do you pay credit
• 3:53
  Speaker 1: card processing fees? And less than five percent of businesses
• 3:59
  Speaker 1: in the United States right now are using cash discount program,
• 4:02
  Speaker 1: So probably going to be a high percentage that that
• 4:05
  Speaker 1: person's going to say yes, okay. So in business we
• 4:09
  Speaker 1: call this big blue ocean. There's a massive opportunity for
• 4:11
  Speaker 1: a lot of people, and people are not catching this
• 4:14
  Speaker 1: on yet because everybody that does merchant services, guess what,
• 4:18
  Speaker 1: they're baby boomers. There are people that have been in
• 4:20
  Speaker 1: the game for so long, dude, that they haven't integrated
• 4:23
  Speaker 1: digital marketing. So now that I've met guys that have
• 4:27
  Speaker 1: been in the game for twenty years and I'm basically
• 4:30
  Speaker 1: the face, I am their partners, and I'm more into
• 4:34
  Speaker 1: using marketing, I'm now exposing this technique because I see
• 4:39
  Speaker 1: it as an opportunity to team up with entrepreneurs and
• 4:43
  Speaker 1: even ninety fibers that are looking to invest into something sustainable,
• 4:48
  Speaker 1: but then also willing to get mentored by us. Okay
• 4:51
  Speaker 1: because it's a partnership. And if we're able to get
• 4:54
  Speaker 1: hundreds of people in every single state, oh dude, Yeah,
• 4:57
  Speaker 1: valuation is going to go up. Sounds like fintech. I'm
• 5:00
  Speaker 1: gonna be very honest with you guys. I'm never gonna retire.
• 5:04
  Speaker 1: And I know a lot of people are like, well, like, no,
• 5:06
  Speaker 1: are you gonna retire. No, I'm never gonna retire. It's
• 5:09
  Speaker 1: just in me, dude. I've always been a worker. Like
• 5:11
  Speaker 1: with me, it's just working smarter, not harder. You know.
• 5:15
  Speaker 1: I have back injuries from law enforcement, dude, Like, it's
• 5:17
  Speaker 1: just it wore. It warmed me down, bro, just seven
• 5:19
  Speaker 1: years in that city. It was crazy. But now I
• 5:23
  Speaker 1: work smarter. So what I'm trying to build is I'm
• 5:26
  Speaker 1: in the next stage of my life. Man. I just
• 5:28
  Speaker 1: got married, dude, So now I'm looking to making some kids.
• 5:31
  Speaker 1: I want like three four kids with my wife. Even
• 5:34
  Speaker 1: my wife she's like, babe, I want to launch like
• 5:36
  Speaker 1: a consulting program for women that need help finding like
• 5:41
  Speaker 1: their true love of their life, and I'm like, oh, yeah,
• 5:43
  Speaker 1: let's do it. You know, I have the resources, like
• 5:46
  Speaker 1: I know what to do, Like it's in my head.
• 5:48
  Speaker 1: Let's let's walk. And that's what I'm really trying to do. Man,
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  Speaker 1: I'm really trying to build things that I'm passionate about.
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  Speaker 1: And this is this is one of them. Rich Aalimchen
• 5:56
  Speaker 1: is one of them because it's already changed the lives
• 6:00
  Speaker 1: a dozen of my mentees. Dude, Like, I have so
• 6:03
  Speaker 1: many stories. If you guys, go either on my website
• 6:06
  Speaker 1: on my Instagram. That's what I promote the most. I
• 6:08
  Speaker 1: don't even promote what I have. I could care what
• 6:10
  Speaker 1: I have. It's more about them. It's about the transformation
• 6:13
  Speaker 1: of what we're doing for people. So to give you
• 6:16
  Speaker 1: a great example, I did another podcast with another podcaster
• 6:22
  Speaker 1: and I have brought one of my mentees who dramatically
• 6:26
  Speaker 1: changed his life. Dude, within seven months, this guy went
• 6:29
  Speaker 1: from owning a construction company Okay in Colorado, and he
• 6:33
  Speaker 1: has a wife, he has two kids, and he gave
• 6:37
  Speaker 1: his first chance with us because of our social proof
• 6:40
  Speaker 1: of results, and he talked to one of our prior
• 6:42
  Speaker 1: clients and he went all in. Dude, and he went
• 6:45
  Speaker 1: all in and within seven months he was able to
• 6:47
  Speaker 1: scale to forty accounts. And I asked him, I interviewed
• 6:50
  Speaker 1: him in front of my audience, and I was like,
• 6:53
  Speaker 1: hey man, how was it possible that you went to
• 6:56
  Speaker 1: forty accounts well while having like a massive team like me?
• 7:01
  Speaker 1: And he goes in. He says, the product sells itself.
• 7:07
  Speaker 1: It truly does, because you think about it, what are
• 7:10
  Speaker 1: the cons behind it? The objections that we've gotten is, well,
• 7:14
  Speaker 1: what if my clients don't want to pay their own
• 7:16
  Speaker 1: convenience fee to use their credit card? Right? But when
• 7:19
  Speaker 1: you think about it, that only gets into effect if
• 7:23
  Speaker 1: they're doing high ticket Let's say you're buying a nice watch,
• 7:27
  Speaker 1: watches like ninety thousand dollars. Now you've got to pay
• 7:28
  Speaker 1: four percent of that. More than likely that's not going
• 7:31
  Speaker 1: to be your ideal client. You want to go for
• 7:33
  Speaker 1: actual customers, like businesses that people use every day, breakfast
• 7:39
  Speaker 1: cafe shops, coffee shops, food trucks, convenience stores, bodet gas,
• 7:45
  Speaker 1: what is it, a auto repair shops? Things that have
• 7:48
  Speaker 1: high volume of transactions. Those are the best businesses to
• 7:52
  Speaker 1: deploy this exact strategy because they're paying a very small
• 7:56
  Speaker 1: percentage and the volume. You got to think about it
• 7:59
  Speaker 1: like this, you're getting paider wipe. So the more volume has,
• 8:02
  Speaker 1: the better it is for your business because it's not
• 8:04
  Speaker 1: going to affect the actual client buying the service or
• 8:07
  Speaker 1: the product. And that's what I always tell people. I mean,
• 8:10
  Speaker 1: right now, we have more a thousand accounts that we've
• 8:12
  Speaker 1: signed up under our umbrella in the past year and
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  Speaker 1: it works. We don't get no kick back as far
• 8:18
  Speaker 1: as just like hey, I don't want your machine, I
• 8:20
  Speaker 1: don't want your service here. No. People love it because
• 8:22
  Speaker 1: it's saving the business owners tends to hundreds of thousands
• 8:26
  Speaker 1: of dollars, and the people that were helping get into
• 8:29
  Speaker 1: this business, it's making them a lot of residuals where
• 8:32
  Speaker 1: they're able to quit their ninety five and they're also
• 8:35
  Speaker 1: able to focus on this growing residual income that's going
• 8:38
  Speaker 1: to last in my lifetime. Man, it's a beautiful thing.
• 8:40
  Speaker 2: How large scale can you grow these accounts? I would
• 8:42
  Speaker 2: see bodega is grocery stores. That makes sense. Are you
• 8:46
  Speaker 2: looking at sporting venues large scale accounts like that arenas
• 8:50
  Speaker 2: where you're talking about twenty thousand people coming in. You're
• 8:54
  Speaker 2: talking about one hundred thousand people. If you're at a
• 8:55
  Speaker 2: college Saturday, you know, you go to your arenas, you're
• 8:58
  Speaker 2: talking about a hundred and ten thousand state. Is that
• 9:02
  Speaker 2: Can it grow that large scale?
• 9:03
  Speaker 1: It can? And can That's the future. That's the future.
• 9:06
  Speaker 2: Man.
• 9:07
  Speaker 1: We literally just started a little bit over a year
• 9:11
  Speaker 1: and within sixty days I did it as a one
• 9:14
  Speaker 1: man startup, and we were already a million dollar company
• 9:17
  Speaker 1: within sixty days cash collected. Dude, Like it was amazing.
• 9:20
  Speaker 1: But the reason why is because we started with that
• 9:24
  Speaker 1: push behind the current clientele that we had. They believed
• 9:28
  Speaker 1: in us, they believed in my vision when I, you know,
• 9:32
  Speaker 1: presented it to them and I was just like, hey, guys,
• 9:34
  Speaker 1: you know, this is the vision I have for this
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  Speaker 1: new company. This is the great opportunity that I believe
• 9:40
  Speaker 1: that I'm investing in for my family. So it's like,
• 9:44
  Speaker 1: think about it. If you were able to invest into
• 9:48
  Speaker 1: Uber in the very beginning, the humble beginnings of Uber
• 9:51
  Speaker 1: or Amazon, this could go that big. It really can
• 9:55
  Speaker 1: with the right management, with the right belief in the
• 9:58
  Speaker 1: right culture of employees that we do have. I truly
• 10:01
  Speaker 1: believe that just because I'm believing that and That's why
• 10:04
  Speaker 1: I've been able to go ahead and hire CEOs for
• 10:06
  Speaker 1: the rest of my businesses because I want to go
• 10:08
  Speaker 1: all in on this one because of that belief, right,
• 10:11
  Speaker 1: But to go into what you were just saying is
• 10:15
  Speaker 1: I think that's the future, but not now. The reason
• 10:17
  Speaker 1: why I want to focus on helping hundreds of thousands
• 10:21
  Speaker 1: of entrepreneurs first accomplish true financial freedom through this, and
• 10:26
  Speaker 1: then we can focus. I'm pretty sure throughout those hundreds
• 10:29
  Speaker 1: of thousands of mentees or agents that we do get,
• 10:33
  Speaker 1: there's probably going to be a handful of people that
• 10:36
  Speaker 1: are already going to have the connections because I'm a
• 10:38
  Speaker 1: true believer in our network. Right, your network can truly
• 10:41
  Speaker 1: change your net worth. So what's gonna end up happening
• 10:45
  Speaker 1: is we're probably gonna get one or two people that
• 10:46
  Speaker 1: have such a humongous network that they're going to be like, dude,
• 10:51
  Speaker 1: I can present this to my people and I could
• 10:54
  Speaker 1: get all these accounts for myself. And that's what's happening already.
• 10:57
  Speaker 1: We're getting a few people like Top of It companies
• 11:00
  Speaker 1: that work with like Russell Brunson for example, that they're like, hey, dude,
• 11:03
  Speaker 1: we have over two hundred basically foot soldiers all over
• 11:08
  Speaker 1: the East Coast that can go ahead and present this
• 11:11
  Speaker 1: to accounts. He's like, how can we set it up
• 11:14
  Speaker 1: with your business where essentially we can do a partnership.
• 11:17
  Speaker 1: You do the training, you do the deployment of the terminals,
• 11:21
  Speaker 1: you find the location, and you just direct our two
• 11:23
  Speaker 1: hundred affiliates and I'll pay them, you know, whatever I
• 11:27
  Speaker 1: get from my residuals. And I was like, yeah, dude,
• 11:29
  Speaker 1: let's do it. So that's something that we're working on
• 11:31
  Speaker 1: for later on this year. But do you say, like,
• 11:34
  Speaker 1: the opportunity is huge, man, I'm sure you guys have
• 11:37
  Speaker 1: a huge network, you know, huge network that you're probably
• 11:40
  Speaker 1: thinking right now. You're like, bro, I know so many
• 11:43
  Speaker 1: restaurant owners so that can use this because it's going
• 11:47
  Speaker 1: to save them a ton of money and then on
• 11:48
  Speaker 1: the back end, it's going to make you guys a
• 11:49
  Speaker 1: lot of money on residuals.
• 11:50
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