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The ROAS Trap: Why Better Numbers Don’t Always Mean Better Growth
Your best-looking marketing campaign might be the one quietly killing your growth.
Most businesses look at ROAS, cost per lead, and in-platform ad reports and assume they know what’s working. But those dashboards are often rewarding the easiest conversions, repeat buyers, retargeting, brand search, while the campaigns actually creating new demand get ignored or killed too soon.
And that’s how companies end up recycling the same customers instead of growing.
In this episode of Humans of Growth, I sit down with Scott Desgrosseilliers, founder of WickedReports.com, to break down why most…
The skinny
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