Latest / Event Industry News Podcast
Scaling events on a global scale
Raccoon Media Group, formerly Raccoon Events, launched in a garden shed and delivered the award-winning National Running Show, at Birmingham NEC, less than two years later.
In this episode, CEO Mike Seaman talks host James Dickson through Raccoon’s growth, how it currently runs 10 shows, eight of them homegrown, two acquired.
Mike discusses rebranding during Covid, delivering for the 500,000 people on the Raccoon database, turning ideas into realities, the resurgence of events post-pandemic, the future of Raccoon as a blended events and digital business, and the vetting process among target…
The skinny
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