Latest / Franchise Conversations with Fexingo: Buying, Running, and Scaling Franchise Businesses
How Franchisees Are Using Crowdsourced Innovation
In this episode of Franchise Conversations with Fexingo, Lucas and Luna dive into how franchisees are tapping into crowdsourced innovation platforms to generate and test new ideas. They explore the case of Dunkin's 'Dunkin' Runs on You' campaign, which led to the creation of the popular brownie batter donut, and discuss how smaller franchise systems are using tools like IdeaScale to source employee and customer suggestions. Lucas explains the economics: a typical franchisee spends about $500 a month on a crowdsourcing platform, which can yield dozens of actionable ideas…
The skinny
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