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How Vercel Built a Developer Platform Without a Sales Team
In this episode, we explore how Vercel grew from a small Next.js hosting tool into a billion-dollar developer platform without traditional enterprise sales. Lucas and Luna dissect the 'platformization' strategy that turned infrastructure into a product, focusing on their developer-first motion and the economics of serving engineers who choose to pay. We look at the specific trade-offs of relying on product-led growth in a crowded cloud market, and why the company’s valuation jumped despite flat revenue growth in certain quarters. This is a deep dive into the operational mechanics of…
The skinny
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