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From Fired to Fully Booked: How Shani Darden Built a Cult Skincare Brand
What happens when you build a cult following but don’t have a real business plan just yet?
In this episode of Superwomen, I sit down with Shani Darden, the woman behind Shani Darden Skin Care and how she went from doing facials in a borrowed space to building a globally recognized brand. Shani opens up about launching her first product with no experience, the $80K sales weekend that changed everything, and the hard lessons that came with rapid growth.
She gets candid about navigating investor pressure, taking the wrong investments, and nearly losing control of her brand. This one’s a great…
The skinny
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