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Good Good’s Golf Ad Backfires | Monroe Louisiana News
A viral golf ad by Good Good went catastrophically wrong—depicting a “possessed” golfer violently shoving a woman, sparking outrage over violence against women. Callaway swiftly severed ties, donated $1 million to anti-violence groups, and retailers pulled their products. Good Good apologized, calling the ad misaligned with their inclusive brand—but the damage was done: sponsors bolted, a TV show’s premiere was delayed, and PGA Tour leadership criticized their slow response. A single ad turned into a PR disaster, proving how fast digital content can unravel a brand’s reputation. Listen in…
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