Latest / Craft Brewery Financial Training Podcast
Loyalty That Pays: Turning Taproom Fans into Recurring Revenue
Today we chat with Ross Stensrud from Tapwyse and explore how modern brewery loyalty programs are evolving far beyond the traditional “mug club.”
Ross shares exciting performance data from Tapwyse breweries, including a 387% increase in app installs and a 418% surge in membership revenue year-over-year, along with insights into how breweries can now quantify the estimated revenue impact of rewards programs .
The conversation highlights how breweries are using real-time dashboards to measure membership revenue, reward value, and guest engagement in ways that turn loyalty from a “nice idea”…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.