Value selling in the age of AI with MG Gurbaxani, CEO of Cuvama
In this episode, Cuvama CEO MG Gurbaxani joins Jeet Mukherjee and Tracy Dent to break down myths in value based selling and what it takes to succeed when AI is no longer a differentiator.
Learn how to sell on value versus features, what CROs are saying behind closed doors about the pressure to scale sales with automation, and how to maintain the human element of discovery.
Topics:
What value-based selling looks like (done right)
How to sell a value story instead of insist on ROI
How to fix discovery so pricing reflects impact, not cost
Ways companies are quantifying impact to build and…
The skinny
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