Latest / The Experience Perspective: An Ipsos Podcast
Season 5: Episode 6 – The Customer and Citizen Perspective
We’re dishing up a ‘mash-up’, between our Customer Perspective and Educated Conjecture Ipsos podcasts, to give a customer and citizen perspective on the world. We’re joined by Mike Colledge, giving us the ‘citizen lens’, and Ray Kong, with the ‘customer lens’.
Ray and Mike talk to us about what matters to today’s citizens – what’s keeping them awake at night, of course recognising that customers are citizens too. Among the topics covered are: customers’ expectations of brands in helping them address pressing concerns – cost of living and sustainability among them; liquid expectations…
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