Latest / The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a 2-Word Headline Outperformed a 10-Word One
Lucas and Luna dissect a classic A/B test from a 2023 B2B campaign where a two-word headline — 'Revenue Velocity' — generated 58% more clicks than a ten-word alternative. They trace the psychology behind ultra-short headlines, unpack the copywriting principle of 'semantic density,' and explain why brevity often beats completeness in attention-scarce environments. The episode draws on data from a real SaaS landing page test and ties it to historical examples from Claude Hopkins and David Ogilvy. Listeners walk away with a concrete framework for testing short vs. long…
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