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EP 23: What Makes an Athlete Right for Sponsorship with Yuri Hauswald
Character is hard to measure and easy to spot, and it matters more than follower count.
In this episode of Spokes & Strategy, Brandon Morphew talks with Yuri Hauswald, a former 24 Hour Solo mountain bike racer, 2015 Unbound Gravel 200 champion, 2023 Gravel Cycling Hall of Fame inductee, longtime GU Energy Labs athlete manager, and co-owner of Merchant Cycles in Emporia, Kansas. This year Yuri returned to Unbound with a different goal, starting last and passing as many riders as he could to raise money for youth cycling in the town that shaped his career.
What You'll Learn
Why Yuri chose to…
The skinny
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