The Perfume Boom Explained: Why Fragrance is a $75 Billion Category
The fragrance boom isn’t just hype — it’s the most explosive beauty category of 2025. GlowJob's Julia & Sasa break down why perfume has become identity, status, and self-expression rolled into one. From Gen Z’s scent wardrobes and blind-buy culture to the rise of unisex perfumes and collectible bottles, this episode unpacks the emotional and economic forces fueling the billion-dollar fragrance wave.
The besties also walk through a full timeline of fragrance history and brand evolution — from ancient ritual scents all the way to today’s icons. They unpack the rise of legacy houses like Chanel…
The skinny
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