Latest / Kenny Wallace Media / Ram Returns To NASCAR: Why Are Automakers Coming Back To The Sport? | Coffee With Kenny
Transcript
- 0:00Take two. Happy Sunday, everybody.
- 0:05I thought I was doing dirt racing of justice and I talked
- 0:09about Jonathan Davenport winning the dream and not a not a person
- 0:15bit, not a person bit. So it seems like everybody wants
- 0:20to talk about the Ram pickup truck coming back into NASCAR.
- 0:28So I'm going to tell you everything I know and then you
- 0:31can respond right here. It's Sunday.
- 0:34Right now, it's Sunday morning. They are reporting that at 1:30
- 0:40today at the Michigan International Speedway on the
- 0:43front straightaway, on the front straightaway.
- 0:46That's key. Or somewhere in front.
- 0:49They're going to have a big press conference with NASCAR.
- 0:53So if you're going to do a press conference like out front,
- 0:58obviously they're going to have something on display.
- 1:03So let's talk about the Ram pickup truck.
- 1:06This is what the comedy is right here.
- 1:09Is it Dodge? Oh, are you biting for that
- 1:13'cause everybody wants to make fun.
- 1:16Everybody's like Ram, but I don't hear the word Dodge.
- 1:20You know what I mean? I'll let it fly.
- 1:26Dodge Ram pickup is coming back. Hell, I don't know.
- 1:31I don't know. You respond right here.
- 1:33All I did was read everything in the last week that's been
- 1:37posted. I can tell you this though, Ram
- 1:43pickup. What does that mean?
- 1:44What does Ram pickup? Obviously it's it's a Dodge.
- 1:48If there's nothing, I don't know anything about a Ram.
- 1:51You can call it a Ram, but it's got to be some form of Dodge,
- 1:55right? But there's that underlying
- 1:58weird thing like it's called a Ram and it's got the Dodge Ram
- 2:03on. It's it's going to be something
- 2:05to do with something that used to look like a Dodge.
- 2:07How's that? Can't go wrong saying that.
- 2:13But let's talk about this, this big deal.
- 2:16Why? And I think this is going to be
- 2:19the headlines. Why is everybody running back to
- 2:21NASCAR sponsors alike? TV network executives?
- 2:27Why did everybody spend $8 billion on NASCAR?
- 2:33Why are all the sponsors? Why does everybody want back in
- 2:37with NASCAR? What's going on?
- 2:40The old people say NASCAR's failing.
- 2:47Y'all messed up on that one. Sponsors, automakers, everybody
- 2:55wants NASCAR. Even other countries want
- 2:59NASCAR. So it seems to me that NASCAR is
- 3:05not failing, it is just plateaued.
- 3:09This is what we have now. You know, years ago when The
- 3:12Beatles came to America, all the girls went rushing.
- 3:15This day, The Beatles, I remember Elvis.
- 3:20I remember when disco was everything.
- 3:24Now this is a history lesson, kids.
- 3:27Disco kid was a friend of mine and then all of a sudden they
- 3:34were burning the records. Look that up, Google that.
- 3:39Did they burn disco records? Now disco's out, and I think
- 3:42disco was the greatest thing of all time.
- 3:46Hell, they don't even play Rock'n'roll anymore.
- 3:49And what about all these Rock'n'roll people moving to
- 3:51Nashville? Kid Rock, Aerosmith, all my
- 3:56buddies in Aerosmith, hell, they're living down there in
- 3:58Nashville. What's up?
- 4:02You see the history lesson here? Everybody reorganizes
- 4:08themselves. NASCAR's back.
- 4:12Everybody. They just plateaued.
- 4:16What that means is that NASCAR ain't as big as it once was, but
- 4:23it's as good as it ever was. Oh, how about that?
- 4:28I ain't as good as I once was, but I'm something something that
- 4:34I ever was. Go ahead.
- 4:37This is the part Name that tune. So the moral of the story is, is
- 4:43it looks like the automakers are wanting back in.
- 4:49And remember this Dodge, you know, here we go with all the
- 4:53bullshit where you're going to teach me about all their VVW and
- 4:57I don't I don't buy that bullshit.
- 4:59You can act like you smart and everything, but I know what it
- 5:02is. All right, whatever, They all
- 5:04buy each other out. But the bottom line is, is Dodge
- 5:11all that they want back in in some form, in some capacity.
- 5:16And you got to ask yourself why? Why do they want back in?
- 5:22It's because they're not as big as they once were.
- 5:26Just like the stadiums. You look at any stadium now,
- 5:29they're not as big as they once were, but they're as good as
- 5:33they ever were. Everything is plateaued.
- 5:36You know, Bill Elliott once told me one day he said, Herman, he
- 5:40says there's enough room for everybody.
- 5:44So gone are the you know, 150,000 seat stadiums now I
- 5:52think the biggest stadium in the world, maybe not world respond
- 5:57right here is the Bristol Coliseum, Bristol Motor
- 6:02Speedway. I don't know of anything bigger
- 6:04than that. The big house Michigan, that's
- 6:07what 100,000 Bristol seats way more than that.
- 6:11They they hold the football record with Tennessee and
- 6:14Virginia respond right here. Did I say Virginia right or
- 6:20should I said West Virginia? Should I said Tennessee or
- 6:23should I said balls? You'll correct me y'all are
- 6:27crazy. So the point is, is that Dodge
- 6:32not oh Harmon, not Dodge Ram. We will wait till 1:30 today but
- 6:38respond right here. What do you know?
- 6:41All I know is what I read Ram with the logo, which is a Dodge
- 6:46Ram. What did these people buy Dodge
- 6:49out and buy their logo too. Hey, maybe we'll find that out.
- 6:54I'm going along with you. I'm having fun.
- 6:56The bottom line is this. Some people are saying it.
- 6:59It's not Dodge. It's just Ram.
- 7:01Well, OK, but still, what do you want me to do, act like an
- 7:04idiot? It's the logo.
- 7:06They're using the logo. They got it.
- 7:09They got a social media site. Ram and the RAM, the animal Ram.
- 7:15They're having a press conference today at 1:30 at
- 7:19Michigan and documents that people have seen, they've seen
- 7:25them with their eyes. Now we've talked about this,
- 7:27they're coming back to NASCAR. That's not the story.
- 7:32The story is why does everybody want back in the NASCAR?
- 7:35So you respond right here. Now, I know you old people are
- 7:40going to try to spend this as some type of negative thing, but
- 7:43that's funny because I'll, I'll laugh with you, but everybody
- 7:47wants back in the NASCAR and that's going to be my headlines.
- 7:52Looks like Ram wants back in, all the sponsors want back in.
- 7:55Everybody's got new sponsors. We'll find out today at 1:30.