No, I Will Not Download Your App!
I am exhausted by the fact that everything now needs an account, an app, or my phone number. I am not trying to join a loyalty program, a community, or a digital ecosystem. I am trying to buy a sandwich. Just give me the discount already!
Somewhere along the way, our entire way of living turned into a gamified mess. Points, badges, rewards, tiers, and notifications constantly reminding us we are just one more click away from saving a few cents. To get there, we hand over data, attention, and access without a second thought. We are warned nonstop about identity theft, data breaches, and…
The skinny
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