Latest / Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
How to Turn Referrals Into a Scalable, Predictable Growth Engine
Referrals are still the #1 growth channel in home services — but most contractors treat it like hope marketing.
In this episode, John Wilson sits down with Murphy Nadauld (ReferPro) to break down how the best operators turn word-of-mouth into a systematic, trackable, ROI-positive referral engine.
They unpack why 83% of customers are willing to refer, yet only 29% actually do — and the three levers that close the gap: awareness, attribution, and automated rewards.
You’ll learn how top HVAC, plumbing, electrical, roofing, and restoration companies:
Activate referrals directly through…
The skinny
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