Zarak Khan and Laurel Newman, "Building Behavioral Science in an Organization" (Action Design Press, 2021)

New Books in Sociology · Apr 21, 2022 · 32m

Today I talked to Zarak Khan and Laurel Newman about their book Building Behavioral Science in an Organization (Action Design Press, 2021). As an academic discipline, behavioral science is as the book’s introduction states, an umbrella term that includes social psychology, behavioral economics, and sociology among other fields. As applied in business and government, for instance, behavioral science is often a matter of creating small “nudges” in designing changes to human behavior in hopes of achieving buy-in rather than resistance from those who are wedded to the status quo. Khan and Newman…