Latest / The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth
How Marketing Generalists Use Career Lattice Not Ladder
In this episode of The Marketing Career Podcast, Lucas and Luna explore how mid-career marketers are abandoning the traditional career ladder for a career lattice — a lateral growth strategy that builds breadth over vertical ascent. They dissect a real-world case: a senior brand manager at P&G who moved sideways into a product marketing role at HubSpot, gaining cross-functional skills that led to a VP-level offer 18 months later. Lucas explains the data from a 2025 LinkedIn study showing that marketers who made at least two lateral moves earned 12 percent more over five years than those who…
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