Latest / CattleUSA Daily / 202: GLP-1, Beef Demand, and Exports to South Korea with Terry Quam
Transcript
- 0:00In today's episode of the Cattle USA Daily podcast, we are
- 0:03welcoming Terry Qualm on to the podcast.
- 0:05Terry is a fellow producer out of Wisconsin and Terry is
- 0:09talking about a lot of really exciting things that are
- 0:12happening within the beef industry.
- 0:14We talked about some education in classrooms.
- 0:16We talked about GLP ones today. We talked about Korea and
- 0:20exports and what all of that is looking like.
- 0:22We talked about trade. We hit on so many topics today.
- 0:26So this was a really fun podcast.
- 0:28I hope you guys enjoy it just as much as I did.
- 0:31Before we hop in though, if you are listening on YouTube, if you
- 0:33could take a second to make sure that you subscribe and you like
- 0:36this episode. We really appreciate it here at
- 0:38the team. And if you could also, if you
- 0:40are watching on any of our other podcast platforms, make sure
- 0:43you're following the podcast, share it with a friend and go
- 0:46rate and review it as well. Without further ado, let's go
- 0:49ahead and hear from Terry. Welcome to the Cattle USA Daily
- 0:55Podcast, your go to source for the latest livestock markets,
- 0:59industry insights and the updates shaping agriculture
- 1:02today. I'm your host, Lauren Moylan, a
- 1:04passionate advocate for agriculture, here to keep you
- 1:07informed and connected. Now let's dive into today's
- 1:10episode. Terry, it's Ben Amena.
- 1:19Welcome back to the podcast. How is life in Wisconsin
- 1:24treating you guys these days? Up and down like always.
- 1:27Earlier in the week we had snow, we had 20° weather and then not
- 1:33very nice fall conditions. Now, today we're going to be 50°
- 1:36and by Saturday we're going to be 60°.
- 1:39So it's typical Wisconsin weather.
- 1:41If you don't like today, just wait.
- 1:43Tomorrow be different. You'll have a chance for
- 1:46something new. And it's busy.
- 1:48It's busy. Yes, I totally understand that.
- 1:51I think it's like just busy crazy running around like
- 1:54chickens with our heads cut off season for everyone right now.
- 1:58I was looking at my schedule for October was obviously crazy and
- 2:01then looking into November I'm like I am home less than I am
- 2:05away and November like I'm on the road left and right.
- 2:10We've got all of these things going on.
- 2:12We're doing fall processing. You guys probably just finished
- 2:15up harvest. Like they're so many things
- 2:18happening right now. I think we're all just kind of
- 2:20in the just push through, just push through.
- 2:23Well, that's about all you. That's about all you can do.
- 2:26We're in the middle of breeding 35 fall heifers.
- 2:28We're doing a little different than a lot of producers.
- 2:31We're still expanding the herd. We've been expanding the herd
- 2:34every year 1520 head besides having to breed those, we're
- 2:39pulling Cedars on 140 fall bred females will breed in the fall
- 2:45here on Friday. On Saturday we have our fall
- 2:48production sale. We did get harvest finish last
- 2:52week, so that's a plus. But we're busy.
- 2:55I mean and we're also, we did move 70 cows from December
- 3:01calving to November calving. So we've had 14 calves here in
- 3:04the last four days. So we've got plenty to keep us
- 3:07busy. We're not worried about that.
- 3:09Yeah. You guys, you guys are great
- 3:11over there. You don't need to add anything
- 3:14else to the plate right now, I think.
- 3:16I think ending harvest when you guys did was pretty well perfect
- 3:20timing considering you're now starting calving as.
- 3:23Well, we pushed pretty hard and I kept on the family that after
- 3:27that sale with the 15th with everything with breeding 100 and
- 3:31some females and then delivery of all the animals after the
- 3:35sale. That means Dad sits here and
- 3:38combines corn at 10:00 at night all by himself, and I'm getting
- 3:42too old for that stuff. Yes, I I understand that aspect
- 3:46as well. My dad is kind of in that
- 3:48scenario with us kids and he's kind of like, hey guys, I'm
- 3:54getting too old for this crap. Like I'm going to need some
- 4:00help. Like, can you guys pretend like
- 4:01you're in high school again and I can just like go drag you out
- 4:04of the house and make you come help me rather than you being
- 4:06across the state like hell I need it so.
- 4:10Well, every year makes a difference and when I was your
- 4:14age I didn't mind combining at 11:00 at night.
- 4:17But now, no, I do not want to be out in a combine at ten 11:00 at
- 4:22night getting corn out of the field when it's 35°.
- 4:26It's not my thing anymore. Rightfully so.
- 4:30I really can't blame you for that take on it at all,
- 4:35honestly. So yes, I think the summary of
- 4:39it is, is it's crazy around here for everyone right now, and you
- 4:44guys are obviously feeling the brunt of that.
- 4:46But there's a lot of other really exciting things going on
- 4:49in the world as well. So we're here to kind of talk
- 4:52about all of those things today, which I'm very excited for.
- 4:55Some key points in our conversation, but first and
- 4:58foremost, we've got kids getting into the groove in school right
- 5:02now. And I mean, it's one of those
- 5:04times where it's like you feel like you finally have the kids
- 5:07in the routine getting into school and then it's Christmas
- 5:09break, right? But one thing that the check off
- 5:13really focuses on is education in the classrooms.
- 5:17And so I would love to hear your thoughts on that and kind of
- 5:21what is going on in that sector of the world right now.
- 5:25Well, for several years we've been partnering with American
- 5:29Farm Bureau Foundation to do education in the classroom.
- 5:33And the big difference between the education that we're doing
- 5:37and what a lot of other avenues are doing, we're not doing it in
- 5:41the agricultural classrooms, in the agricultural true setting.
- 5:46We're going after the science setting.
- 5:49We're going into the science classrooms and we're going into
- 5:53the largest metropolitan schools that we can get into.
- 5:57We started out this project 10 years ago or so and we only had
- 6:0319 schools. Now I think we're up to about
- 6:07100 and 12115. That don't sound like a lot of
- 6:11schools, but we're touching over a million students with those
- 6:15112 schools and we're teaching them fact based science about
- 6:21the beef industry all the way from environmental
- 6:24sustainability, methane, what the actual animal does with
- 6:29methane. And we're dealing with genetics
- 6:32from start to finish, how you can breed cattle to make the
- 6:36great steaks. And one of the greatest things
- 6:39about this program is how it's evolved.
- 6:41And we just or they did I take it as we because it is a check
- 6:46off funded project. So it's owned by the cattle
- 6:49producers that fund it. They just won A next generation
- 6:53science standard award. That's the gold award.
- 6:57Less than 1% of the science class curriculum gets that
- 7:02award. We just got that on our science
- 7:05based genetics to stake program. And when I talk programs,
- 7:10producers are worried that all a program is one class.
- 7:14Yes, this is one class, but it's taught for a full semester or a
- 7:18full year. When you look at the curriculum
- 7:21for this class and you get it on paper, it's 3 inches thick.
- 7:25Those kids are involved, induced into the beef world for a long
- 7:31period of time. And that's what we knew need to
- 7:34get these kids to understand there's a lot of information out
- 7:38there. Deal with science based fact,
- 7:41factual information by reliable sources.
- 7:45And that's what this dollar that you're putting into this
- 7:48educational world does. It gets these kids the real true
- 7:53information that they can use. And we're anywhere from 4th
- 7:56graders. We're now gladly partnering with
- 8:00Boston College. We're now on the college scene
- 8:03with these educational programs. So we're covering everything
- 8:07from the young kids to the middle schoolers to the high
- 8:09schoolers. And now we're getting into
- 8:11college. And this is the time to train
- 8:14them because they are on the Internet.
- 8:16They are getting all the misinformation.
- 8:19Somebody has to give them the correct information.
- 8:21Well. Yeah, I think like you look at
- 8:23the statistics of where people get information these days and
- 8:28it's Jen. Jen, why I think is the young,
- 8:32the new generation or whatever it is right now.
- 8:34The youngest generation right now does not watch the news,
- 8:37does not, like read books like they used to, isn't engaged in
- 8:42the classroom like they used to, does not understand scientific
- 8:46research like they used to. Like I remember growing up in
- 8:49school like I didn't have, we didn't have access to ChatGPT or
- 8:52AI or TikTok or social media where so many of these kids are
- 8:56doing their learning these days. Our teachers made us go research
- 9:00and research books from the library and find these things or
- 9:05when we had access to the Internet doing research based
- 9:08backed things there. And so I think it is so cool
- 9:12that we are focusing a on heavily metropolitan areas, so
- 9:16areas where like these kids otherwise would have no reason
- 9:21to ever step on a ranch ever. Probably never even see a cow
- 9:24unless they went to the County Fair or saw a trailer going down
- 9:28the street or something like that.
- 9:30So I think that that's really cool.
- 9:31But then I think it's really cool that we're like enforcing
- 9:34the science backed curriculum so much with them as well of like,
- 9:39hey, do your research and this is how you can do your research.
- 9:42And this is how we can like kind of have a voice for the beef
- 9:45industry at a really early age because I think that that is
- 9:48also so important. Like we've been reactive for so
- 9:51long in the beef industry, trying to fix adults mindset
- 9:55around the beef industry, where is like if we're able to get to
- 9:58people when they're young and in those growing developmental ages
- 10:02and truly like share the story of beef and how steaks are made
- 10:06at a young age, I think that's going to be super impactful.
- 10:08I think everybody's got to realize to me, I look at the
- 10:12check off. When we look at funding for the
- 10:14check off as a business, you have to look at is there
- 10:18immediate results like your ad campaigns, but then there's your
- 10:22long term results when you're dealing with young children,
- 10:26that's a long term result. That's a benefit that's going to
- 10:29pay us off when they become the buying consumer.
- 10:32And don't kid yourself, they're the buying consumer at age 1415
- 10:36sixteen because they're they're the ones hitting their mom and
- 10:39dad when they go out to eat or they're in that grocery store.
- 10:43What do you want? What do you want to eat?
- 10:44Mom, dad, can you buy this, this and this?
- 10:47I learned this about this, they can help teach their parents a
- 10:51lot of this stuff. So to me, it's a really big
- 10:55thing to have that broad approach of to me, this is a
- 11:00long term, long benefit program that we're funding.
- 11:04The other thing that we're doing in this educational world is
- 11:07we're teaching them an industry that needs employees and it's a
- 11:11great industry to be in. And we all know that agriculture
- 11:16is a is a big employer of people.
- 11:19And the more we can expose these kids, they may come out of a
- 11:22city, but they may be the best ranch hand you ever had or the
- 11:26best CEO of a meat distribution pet.
- 11:29So it's a big, big broad area. Yeah, that is so fun and so cool
- 11:35to talk about. I love just seeing the kind of
- 11:37larger scale impact of of what can be done as far as beef
- 11:41education in the classroom goes. But as far as science goes, I
- 11:45want to kind of switch topics a little bit.
- 11:47And something I'm really excited to chat with you about, a
- 11:49article got released recently from the Beef Magazine about GLP
- 11:54one and its impact on protein consumption.
- 11:58And so I would love to hear your thoughts on that and kind of
- 12:04just where everything just share your thoughts and kind of what
- 12:07all of that is with us today. Well, everybody knows what the
- 12:11GLP ones are. That's the diet control
- 12:15medications that are out there to help suppress appetite and to
- 12:19get people to change and help the mind change their eating
- 12:22habits. And of course, the world was a
- 12:24little concerned in the beginning that Oh my God, this
- 12:27is going to decrease consumption, decrease
- 12:30consumption. We don't need a meeting less.
- 12:33Yes, we need a meeting smart. And that's where the beef check
- 12:36off comes into. And a lot of the research that
- 12:38we've done in the beef check off is teaching people about the
- 12:43benefits of beef, the protein, the iron, the zinc that's in it.
- 12:47And the fact that you eat smarter, not larger.
- 12:52Eat products smaller amounts, high rich, dense proteins that
- 12:57can give you the bang for the buck, still leave you full and
- 13:01satisfied, but give you all the energy, all the nutrients you
- 13:05need to fill that day out. And what we're finding out
- 13:10through another check off funded program called the Meet Demand
- 13:13Monitor, which is sponsored by the check off managed by US
- 13:17cattlemen and Kansas State University.
- 13:20And that is they sample 1300 consumers every month and find
- 13:25out what their consumption habits are, how much they're
- 13:28eating, what their preferences is, what they're buying
- 13:31decisions are. And what we're finding out is
- 13:34the GLP one, people that are on that drug are actually eating
- 13:39more beef than are people that are not on it because they see
- 13:43the value of that high dense protein and that it can give
- 13:47them what they need and eat a lot.
- 13:49Even though they're eating less volume, they're eating more beef
- 13:53as they're doing it because they see the value and they see our
- 13:56research and they see what's in it.
- 13:58Yeah, absolutely. I think it was fascinating when
- 14:02this all started to become really popular, like turning to
- 14:05GLP ones for weight loss. And initially, I did not go
- 14:11immediately to like, oh, hey, we're going to see a decrease in
- 14:14beef consumption. That's not where my mind went.
- 14:16But I was having a fascinating conversation just the other day.
- 14:21I was having a round table. We went to a really nice
- 14:23restaurant with some leaders in the beef industry.
- 14:27And it was fascinating to hear everyone's take on it and what
- 14:31people kind of were going towards, because we had one
- 14:33group of people that were like, no, people are turning towards
- 14:36those higher quality eating habits and they're turning
- 14:40towards beef. And like when you're on AGLP
- 14:42one, they really, really highly recommend you eating a lot of
- 14:45protein with it because you have a really high risk for losing
- 14:50muscle mass on AGLP 1. So they're like, eat protein so
- 14:53that you can maintain your muscle mass as you're losing
- 14:55this weight and you're losing fat, not muscle.
- 14:57And then there was another group of people that were like, I
- 14:59don't think people are going to change their eating habits.
- 15:01I think they're going to eat what they're going to eat, but
- 15:03they're just going to eat less of it.
- 15:05And so it's been kind of cool to see the two different sides of
- 15:08it. But but I'm really intrigued
- 15:10about the fact that like I'm glad that doctors when they're
- 15:13pushing these GLP ones are like, hey, you got, if you want to
- 15:15maintain muscle mass and you want to still be able to
- 15:18function as an adult and not have joints hurting, you need to
- 15:21be eating a lot of protein. And that we're seeing obviously
- 15:25in the research, consumers are turning towards beef products
- 15:27there. Well, and I think that's where
- 15:29the research that we've done in, in all the years the check off's
- 15:33been going is always about the nutritional value and
- 15:39consistency in the beef product. I think where we're really
- 15:43gaining our progress because of these drugs and because of the
- 15:46fact that you need protein in the diet in these GLP ones.
- 15:50We're making better headway with our science and our data that
- 15:53we've got with our health professionals, our doctors, our
- 15:57nutritionists. They're looking at us in a
- 16:00different light than what they've done in the, I would
- 16:03say, 1015 years ago. And but that again, that gets
- 16:07back always to the fact that someone had to do the research
- 16:10and the producer stepped up and did that research and they did
- 16:14it through credible science methods at credible universities
- 16:18on independent studies. And I think that all pays and is
- 16:23helping us. This is just another tool for
- 16:25the toolbox of the beef industry to use as a benefit and let
- 16:29those people that are on that drug know that beef is your
- 16:33choice. It's the one that can put you
- 16:35over the hump and make you lose that weight and hold your muscle
- 16:38mass. And one of the things I do when
- 16:40I go out to functions and what have you is I really watch the
- 16:44eating habits of people. And if you ever noticed lately
- 16:47when you go to a restaurant, especially even in a bar scene,
- 16:51how many people are eating bacon cheeseburgers without a bun
- 16:53these days? On their plate is a hamburger
- 16:57with all the fixings, but there's no bun.
- 16:59So I mean, people will change and, and I think there's a lot
- 17:04of attitudes both on the national level in our political
- 17:08world to help Americans eat healthier.
- 17:12And we're right there. We've got the product that they
- 17:14can push. Yeah, absolutely.
- 17:16I also am a person that's just like an observer naturally when
- 17:20I go out and watch people's eating habits.
- 17:22And I mean, my eating habits have drastically changed over
- 17:26the past three years. And I mean, a lot of that is
- 17:29research backed. A lot of it is also just kind
- 17:32of, if I'm being completely honest, like trying out trends
- 17:37or things that I'm seeing other people doing and seeing how my
- 17:40body reacts to it. And it is fascinating to just
- 17:44see how all of that is going. And I'm really grateful as a
- 17:47beef producer that a lot of that is turning towards higher
- 17:51quality proteins and away from our heavily processed food
- 17:55groups and different things like that and really prioritizing
- 17:59beef and high quality protein sources.
- 18:02And so I, I think it's really cool that you do that when you
- 18:05are out as well, Terry. So switching topics again a
- 18:08little bit, CBB just went to South Korea and I want to hear
- 18:13all about that trip about exports, what everyone learned
- 18:17kind of what was the purpose of that trip.
- 18:18Can you just share a little bit more about that as well, Terry?
- 18:21Well, as producers know import, our exports are a big part of
- 18:26our industry. 15% of our product is exported every year.
- 18:31And one of the check off funded programs that we have is with
- 18:35the United States US Meat Export Federation.
- 18:39We give them just under $8 million for WHO malt beef
- 18:45throughout the world. They have 16 offices around the
- 18:48world. They're into over 30 countries
- 18:51around the world promoting US high quality beef.
- 18:56And the thing about exporting beef, everybody thinks all we're
- 18:59exporting steaks, we're all exporting this, we're exporting
- 19:02that, we're exporting everything.
- 19:04Because the thing you got to look about it is look at the US.
- 19:09How many people eat Chinese? What do you eat when you go into
- 19:12a Chinese restaurant? Korean, Vietnam, China, Chinese
- 19:18food, all these different ethnic groups eat different types of
- 19:23cuts of beef. They grew up eating different
- 19:26things. And the one thing about beef, as
- 19:29every one of these emerging countries throughout the US gets
- 19:32a better dollar value, gets more disposable income, the very
- 19:37first thing they want is more protein and more high quality
- 19:41protein. And I'm sorry, when we go to on
- 19:46export trips like that, the pork people are right there with us
- 19:49because USMEF also helps the pork and lamb industry.
- 19:53Guess what? They got to take a back seat
- 19:55because beef is number one. We are the protein of choice in
- 19:59most countries. Pork will sell a lot of product.
- 20:03They'll sell it because they got a cheaper product to sell.
- 20:06They've got a very good product to sell, but it's not as good as
- 20:09beef. I'll be quite honest and and
- 20:12very much in favor of our product.
- 20:15But the thing you got to look at is.
- 20:18When we give USMEF just short of $8 million, they can go to the
- 20:23federal government through map funds and get matching $8
- 20:26million. And so that 8 million turns into
- 20:3016,000,000 and that helps us in a great, great way stretches
- 20:37that dollar gets us that thing. And South Korea, the reason they
- 20:42were on this trip is they are our largest buyer of US beef at
- 20:46this time. They are just short of $1.4
- 20:50billion worth of US beef at this time for this year.
- 20:56So I mean, they are our largest buyer and when we go on them
- 20:59trips, it's a dual educational role.
- 21:03One, we want to educate the beef producers that are on that trip.
- 21:07Ryan Morehouse, our Chair of CBB was on there.
- 21:10Greg Haynes, our CEO was on there.
- 21:13They get to learn all about the Korean way, how they distribute
- 21:18it, how they sell it, how the consumers eat it, how they buy
- 21:23it, whether they're buying it in the mom and pop store, they're
- 21:26buying it in a Costco, whether they're getting DoorDash to
- 21:29deliver it. Every country is different on
- 21:32how they do these things. So our producers are getting in
- 21:35there and learning exactly what they want, how they want it and
- 21:39how they eat it, how they get it purchased, how they get it
- 21:43delivered. And but on the other hand, it's
- 21:47huge for them to see an American farmer and rancher in person,
- 21:53get to talk with them, sit down and have a meal with them.
- 21:56It's still a personal business. They want to see the people that
- 22:00raise their food. They want to look them in the
- 22:03eye, whether it be a man, a woman, anybody.
- 22:06They want to look them in the eye and say, are you doing a
- 22:09good job? Are you giving us what we want?
- 22:12And so I mean, it's a very much a dual edged promotional trip.
- 22:17It educates us and we help educate them.
- 22:21And just for an example, I gave a talk to a big group of Farm
- 22:25Bureau people a month ago and I showed them a picture of a
- 22:30product that was being promoted in South Korea that looked a lot
- 22:33like an, I'll throw this out, Applebee's.
- 22:36If you've ever seen one of their ads, they have them large
- 22:39noodles and a cream sauce and it looks really appetizing.
- 22:43And I showed them a package of a product that looked exactly like
- 22:46that being promoted in South Korea.
- 22:50And everybody says, yeah, it looks good.
- 22:51I says, well, what you've got there is small intestines cut
- 22:55into little bitty pieces. And that is a delicacy in South
- 22:59Korea. And I said, I know if I pull
- 23:02enough strings, I can get those packs for you here in the US
- 23:05Would you like to try some? I didn't get any takers.
- 23:09And that's the thing you got to realize about exporting beef
- 23:12products into these other countries.
- 23:14Small intestines don't have a great value here in our country.
- 23:19Instead of going into dog food or rendering or what have you,
- 23:22they're going, they're getting taken, they're getting
- 23:24processed, they're getting exported at a higher value and
- 23:27that adds on to the carcass value.
- 23:29So every time we can do that, we can add value on these cuts that
- 23:34are not used here in the US. We can add carcass value, we can
- 23:38add dollars that go back into the producers hands.
- 23:41Another example of that is a liver product.
- 23:44My showed a picture of a liver hamburger.
- 23:47How many people in the room do you want to eat a liver
- 23:49hamburger? Not many takers on that deal.
- 23:53But why are we? Why did USMEF develop a have
- 23:56their dietitians and cooks deliver a liver hamburger?
- 24:00Because Peru and Egypt have a huge anemia problem and their
- 24:04children are lacking iron. What has great iron?
- 24:08Beef livers from US beef livers have great iron in them.
- 24:13So what they did was they did a 50% liver, 50% ground beef, made
- 24:17it into a hamburger and they're getting kids to eat it that way.
- 24:21That again adds another $40 or so on to the carcass value that
- 24:25would not get used otherwise. So exports are a huge part of
- 24:31our program and the more people around the world we can talk
- 24:36about and tell about US quality beef, whether it be a steak or
- 24:41whether it be a small intestine, and if they like it and they eat
- 24:45it, we're very happy people. Wow, that is fascinating.
- 24:49I had no idea about the liver burgers and why those were even
- 24:55put into effect in the 1st place.
- 24:57So that is, that is really, really cool to see how you can
- 25:01take something that in the United States, like you said,
- 25:04Terry, is going to get rendered or put into dog food and take it
- 25:08and elevate it to like so much worth so much more than what it
- 25:13would have been just selling as dog food or putting into
- 25:16rendering or all of the other things.
- 25:18We're going to use every part of the animal no matter what.
- 25:21But if we can get 3-4 times as much for that animal, hey
- 25:26Samantha, I'll text you when we're out, just a second if you
- 25:29want to pop out. If we can get 3 or 4 times as
- 25:32much for that beef product, that's way better than just
- 25:37sending it to a dog food facility.
- 25:39So that is fascinating. I can't say, Terry, that I'm
- 25:42going to be a taker on that beef liver burger or on what did you
- 25:48say, the small intestine looking pasta?
- 25:50Can't say that I'm necessarily going to be a taker.
- 25:53Now, if you seasoned the beef liver burger enough and just
- 25:56didn't tell me, I think that you could slide it onto my plate and
- 25:59I wouldn't know the better. But I'm so glad that we have
- 26:03other countries that we can be sending that beef to.
- 26:06Yeah, it's not. Neither one are my favorites.
- 26:09But I'm glad somebody has the ability to figure out how the US
- 26:14beef industry can help kids around the world and people
- 26:17around the world eat a better diet.
- 26:19Absolutely, absolutely. Well, as we round out this
- 26:22podcast, you have a very busy month coming up.
- 26:25I know all of us have a very busy November coming up.
- 26:28I can't believe that it's already November 12th.
- 26:31We're like halfway through the month, which is mind boggling to
- 26:34me. But you are attending some trade
- 26:37talks with an AFB later this month.
- 26:40So can you just share a little bit more about that as we're
- 26:42talking about South Korea and how important trade is and
- 26:45exports and all of those things? Can you talk a little bit about
- 26:47that and what's going to be going on there?
- 26:49Yeah. Next week I'll be going down to
- 26:51Kansas City to the National Farm Broadcasters Association annual
- 26:55meeting and convention. And Cheryl Davies, the Vice
- 26:59Chair, and myself will be there and we'll be doing interviews
- 27:03and answering questions of all the broadcasters from the United
- 27:07States and meeting with them and answering questions and just
- 27:11talking about the great value that we've got in the beef world
- 27:14and trying to answer as many questions as we can about supply
- 27:18and demand and that we can't answer.
- 27:20Again, we have to be very careful.
- 27:23They always want to delve into the political world, but that's
- 27:26not our thing. My thing is the build to be beef
- 27:28demand and build demand for our product, and we'll talk about
- 27:33that and we'll run the good story of what beef is
- 27:37nutritionally. We'll talk about all the
- 27:39research we're doing, all the educational things we're doing,
- 27:42all the promotional things we're doing to help the American beef
- 27:46producer make a living and make a good living and do the things
- 27:50they need to do. That is so exciting.
- 27:53I'm really excited to see what all comes out of that event and
- 27:57just all of the things that we're able to see as that event
- 28:00kind of gathers and wraps up and all of those things in the
- 28:03coming weeks. Terry, thank you so much for
- 28:06your time today. This was such a fun
- 28:08conversation. I cannot say that I'm going to
- 28:10be purchasing any beef liver burgers to throw in my freezer
- 28:13at the end of this. But it was so fun to chat with
- 28:16you, catch up and hear about all of the things that are kind of
- 28:19going on as far as CBB goes, as far as life in Wisconsin for you
- 28:23and your family goes, and everything else in between.
- 28:25So thank you for being here and sharing some of that story to
- 28:28all of our listeners out there. Thank you for listening to
- 28:31another episode of the Cattle USA Daily Podcast.
- 28:34We will see you all next time on another episode.
- 28:36Have a good one y'all.