How to Build a Brand People Believe In: Marketing in the Age of AI | Anastasia Shtompel on We Mean Business
What does it take to build a brand people believe in — and keep it relevant as AI reshapes the future of marketing?
In this episode of We Mean Business, Anastasia Shtompel, brand strategist, entrepreneur and Forbes contributor, breaks down the art and science of building brands people want to be part of. From creating a distinctive brand world to understanding the psychology behind why consumers buy, Anastasia shares her approach to brand positioning, cultural relevance and marketing that moves beyond the transaction.
Anastasia unpacks her Brand Revolution System, explains why brands need to…
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