Latest / Wedding Pros who are ready to grow - with Becca Pountney / The Future of Wedding Venues with Daisy Bradley

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The Future of Wedding Venues with Daisy Bradley · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  We
• 0:00
  keep
• 0:00
  trying
• 0:01
  to
• 0:01
  make
• 0:01
  sure
• 0:02
  they
• 0:02
  feel
• 0:02
  a
• 0:03
  connection
• 0:03
  to
• 0:03
  everyone
• 0:03
  in
• 0:04
  the
• 0:04
  team
• 0:04
  because
• 0:05
  one
• 0:05
  of
• 0:05
  the
• 0:05
  real
• 0:06
  challenges
• 0:06
  in
• 0:06
  the
• 0:06
  business
• 0:07
  is
• 0:07
  what
• 0:07
  happens
• 0:07
  when
• 0:08
  someone's
• 0:08
  planning
• 0:08
  a
• 0:08
  wedding
• 0:08
  and
• 0:09
  then
• 0:09
  they
• 0:09
  leave.
• 0:10
  That's
• 0:10
  why
• 0:10
  we
• 0:11
  always
• 0:11
  make
• 0:11
  sure
• 0:11
  that
• 0:12
  everyone
• 0:12
  knows
• 0:12
  everyone's
• 0:13
  name
• 0:13
  because
• 0:14
  there'll
• 0:14
  always
• 0:14
  be
• 0:14
  someone
• 0:14
  there
• 0:15
  by
• 0:15
  the
• 0:15
  end
• 0:16
  the
• 0:16
  time
• 0:16
  they
• 0:16
  get
• 0:16
  married.
• 0:18
  I'm
• 0:18
  Becca
• 0:18
  Poutney,
• 0:19
  wedding
• 0:19
  business
• 0:19
  marketing
• 0:20
  expert,
• 0:20
  speaker
• 0:21
  and
• 0:21
  blogger,
• 0:21
  and
• 0:22
  you're
• 0:22
  listening
• 0:22
  to
• 0:22
  the
• 0:22
  Wedding
• 0:23
  Pros
• 0:23
  who
• 0:23
  Are
• 0:23
  Ready
• 0:24
  to
• 0:24
  Grow
• 0:24
  podcast.
• 0:25
  I'm
• 0:26
  here
• 0:26
  to
• 0:26
  share
• 0:26
  with
• 0:26
  you
• 0:27
  actionable
• 0:27
  tips,
• 0:28
  strategies
• 0:28
  and
• 0:28
  real
• 0:29
  life
• 0:29
  examples
• 0:30
  to
• 0:30
  help
• 0:30
  you
• 0:30
  take
• 0:30
  your
• 0:31
  wedding
• 0:31
  business
• 0:31
  to
• 0:31
  the
• 0:31
  next
• 0:32
  next
• 0:32
  level.
• 0:32
  If
• 0:33
  you
• 0:33
  are
• 0:33
  an
• 0:33
  ambitious
• 0:34
  wedding
• 0:34
  business
• 0:34
  owner
• 0:35
  that
• 0:35
  wants
• 0:35
  to
• 0:35
  take
• 0:36
  your
• 0:36
  passion
• 0:36
  and
• 0:36
  use
• 0:37
  it
• 0:37
  to
• 0:37
  build
• 0:37
  a
• 0:37
  profitable,
• 0:38
  sustainable
• 0:38
  business
• 0:39
  doing
• 0:39
  what
• 0:40
  you
• 0:40
  love,
• 0:40
  then
• 0:40
  you're
• 0:40
  in
• 0:41
  the
• 0:41
  right
• 0:41
  place.
• 0:42
  Let's
• 0:42
  get
• 0:42
  going
• 0:42
  with
• 0:42
  today's
• 0:43
  episode.
• 0:44
  Today
• 0:44
  I'm
• 0:45
  chatting
• 0:45
  with
• 0:45
  Daisy
• 0:45
  Bradley,
• 0:46
  the
• 0:46
  venue
• 0:46
  director
• 0:47
  at
• 0:47
  the
• 0:47
  Post
• 0:47
  Barn
• 0:48
  in
• 0:48
  Berkshire.
• 0:49
  With
• 0:49
  nearly
• 0:49
  20
• 0:49
  years
• 0:50
  of
• 0:50
  experience
• 0:50
  in
• 0:50
  the
• 0:51
  hospitality
• 0:51
  sector,
• 0:52
  she
• 0:52
  joined
• 0:52
  the
• 0:52
  post
• 0:53
  barn
• 0:53
  in
• 0:53
  2022
• 0:54
  and
• 0:54
  has
• 0:54
  helped
• 0:54
  the
• 0:55
  venue
• 0:55
  go
• 0:55
  from
• 0:55
  strength
• 0:56
  to
• 0:56
  strength.
• 0:56
  I
• 0:57
  can't
• 0:57
  wait
• 0:57
  to
• 0:57
  hear
• 0:58
  more
• 0:58
  about
• 0:58
  her
• 0:58
  journey
• 0:59
  today.
• 0:59
  So
• 0:59
  Daisy,
• 1:00
  welcome
• 1:00
  to
• 1:00
  the
• 1:00
  podcast.
• 1:01
  Hello.
• 1:02
  Thanks
• 1:02
  for
• 1:02
  having
• 1:02
  me.
• 1:03
  Absolute
• 1:04
  pleasure.
• 1:04
  Thank
• 1:04
  you
• 1:05
  so
• 1:05
  much
• 1:05
  for
• 1:05
  being
• 1:06
  here
• 1:06
  and
• 1:06
  coming
• 1:07
  to
• 1:07
  talk
• 1:07
  all
• 1:08
  about
• 1:08
  yourself
• 1:09
  and
• 1:09
  the
• 1:09
  venue.
• 1:10
  I'm
• 1:10
  excited
• 1:10
  to
• 1:10
  hear
• 1:11
  more
• 1:11
  about
• 1:11
  what
• 1:11
  you
• 1:12
  have
• 1:12
  been
• 1:12
  up
• 1:12
  to,
• 1:13
  but
• 1:13
  before
• 1:14
  we
• 1:14
  get
• 1:14
  to
• 1:14
  your
• 1:15
  current
• 1:15
  career,
• 1:16
  as
• 1:16
  listeners
• 1:17
  to
• 1:17
  the
• 1:17
  podcast
• 1:17
  will
• 1:17
  know
• 1:17
  I
• 1:17
  always
• 1:18
  like
• 1:18
  to
• 1:18
  take
• 1:18
  people
• 1:18
  back.
• 1:19
  I
• 1:19
  think
• 1:19
  it's
• 1:19
  interesting
• 1:19
  to
• 1:20
  hear
• 1:20
  who
• 1:20
  we're
• 1:20
  listening
• 1:21
  to,
• 1:21
  why
• 1:22
  we
• 1:22
  should
• 1:22
  listen
• 1:22
  to
• 1:22
  them,
• 1:22
  the
• 1:23
  past
• 1:23
  experience
• 1:23
  they've
• 1:24
  had.
• 1:24
  So
• 1:25
  pre
• 1:25
  Post
• 1:26
  Barn,
• 1:26
  what
• 1:26
  did
• 1:27
  your
• 1:27
  career
• 1:27
  look
• 1:27
  like?
• 1:28
  How
• 1:28
  did
• 1:28
  you
• 1:28
  end
• 1:28
  up
• 1:28
  in
• 1:28
  this
• 1:29
  wild
• 1:29
  world
• 1:29
  of
• 1:29
  weddings
• 1:30
  and
• 1:30
  events?
• 1:30
  Oh,
• 1:31
  in
• 1:31
  the
• 1:31
  wild,
• 1:31
  wild
• 1:32
  west,
• 1:32
  yeah.
• 1:32
  So
• 1:33
  I,
• 1:33
  I
• 1:33
  started
• 1:33
  as
• 1:34
  a
• 1:34
  kitchen
• 1:34
  porter
• 1:34
  when
• 1:34
  I
• 1:34
  was
• 1:35
  14
• 1:35
  and
• 1:35
  I've
• 1:35
  sort
• 1:35
  of
• 1:36
  been
• 1:36
  hospitality
• 1:36
  through
• 1:37
  and
• 1:37
  through
• 1:37
  since
• 1:37
  then.
• 1:38
  I
• 1:39
  did
• 1:39
  history
• 1:39
  of
• 1:39
  art
• 1:39
  and
• 1:39
  history
• 1:39
  of
• 1:39
  architecture
• 1:40
  at
• 1:40
  university
• 1:40
  and
• 1:41
  kind
• 1:41
  of
• 1:41
  came
• 1:41
  out
• 1:41
  when
• 1:41
  actually
• 1:42
  I'd
• 1:42
  quite
• 1:43
  like
• 1:43
  to
• 1:43
  work
• 1:43
  in
• 1:43
  stately
• 1:43
  homes
• 1:44
  and
• 1:44
  I'd
• 1:44
  quite
• 1:44
  like
• 1:44
  to
• 1:44
  work
• 1:44
  in
• 1:45
  beautiful
• 1:45
  venues
• 1:45
  and
• 1:46
  kind
• 1:46
  of
• 1:46
  utilize
• 1:47
  the
• 1:47
  hospitality
• 1:47
  aspect
• 1:48
  and
• 1:48
  went
• 1:48
  into
• 1:49
  events
• 1:49
  and
• 1:49
  just
• 1:50
  loved
• 1:50
  weddings
• 1:51
  and
• 1:51
  kind
• 1:52
  of
• 1:52
  became
• 1:52
  weddings
• 1:52
  became
• 1:53
  my
• 1:53
  baby.
• 1:54
  Pre
• 1:55
  Covid
• 1:55
  I
• 1:55
  was
• 1:55
  working
• 1:55
  for
• 1:55
  English
• 1:56
  Heritage
• 1:56
  and
• 1:56
  I
• 1:56
  was
• 1:56
  running
• 1:57
  concerts,
• 1:57
  festivals,
• 1:58
  filmings
• 1:58
  weddings
• 2:00
  all
• 2:00
  around
• 2:00
  the
• 2:00
  country
• 2:01
  in
• 2:01
  heritage
• 2:01
  properties
• 2:02
  which
• 2:02
  was
• 2:02
  amaz
• 2:03
  and
• 2:03
  then
• 2:03
  got
• 2:04
  made
• 2:04
  redundant
• 2:04
  in
• 2:04
  Covid
• 2:05
  and
• 2:05
  actually
• 2:06
  kind
• 2:06
  of
• 2:06
  ended
• 2:06
  up
• 2:07
  at
• 2:07
  Postbarn
• 2:07
  which
• 2:07
  has
• 2:07
  been
• 2:08
  amazing.
• 2:08
  It's
• 2:09
  close
• 2:09
  to
• 2:09
  home
• 2:09
  and
• 2:10
  purpose
• 2:10
  built
• 2:10
  and
• 2:11
  I've
• 2:11
  really
• 2:12
  been
• 2:12
  able
• 2:12
  to
• 2:12
  get
• 2:12
  My
• 2:12
  teeth
• 2:12
  into
• 2:13
  it.
• 2:13
  How
• 2:13
  did
• 2:13
  you
• 2:14
  end
• 2:14
  up
• 2:14
  then,
• 2:15
  at
• 2:15
  the
• 2:15
  Post
• 2:16
  Barn?
• 2:16
  Was
• 2:16
  it
• 2:16
  through
• 2:16
  connections?
• 2:17
  Was
• 2:17
  it
• 2:17
  through
• 2:17
  networking?
• 2:18
  Was
• 2:18
  it
• 2:18
  a
• 2:18
  job
• 2:19
  that
• 2:19
  got
• 2:19
  advertised?
• 2:19
  What
• 2:20
  led
• 2:20
  you
• 2:20
  in
• 2:20
  that
• 2:21
  direction?
• 2:21
  I
• 2:22
  mean,
• 2:22
  I've
• 2:22
  known
• 2:22
  of
• 2:23
  the
• 2:23
  companies
• 2:24
  for
• 2:24
  years
• 2:25
  that
• 2:26
  my
• 2:26
  family
• 2:26
  used
• 2:26
  to
• 2:26
  eat
• 2:27
  at
• 2:27
  the
• 2:27
  vineyard
• 2:27
  and
• 2:28
  we
• 2:28
  knew
• 2:28
  Donnington
• 2:29
  Hotel
• 2:30
  really
• 2:30
  well.
• 2:30
  And
• 2:31
  so
• 2:31
  when
• 2:31
  the
• 2:31
  job
• 2:31
  came
• 2:32
  up,
• 2:33
  I
• 2:33
  kind
• 2:33
  of
• 2:33
  went,
• 2:34
  ooh,
• 2:34
  that,
• 2:34
  that,
• 2:34
  that
• 2:35
  might
• 2:35
  be
• 2:35
  enough
• 2:35
  to
• 2:35
  persuade
• 2:36
  me
• 2:36
  to
• 2:36
  do
• 2:36
  it.
• 2:36
  I
• 2:36
  was
• 2:37
  sort
• 2:37
  of
• 2:37
  on
• 2:37
  the
• 2:37
  cusp
• 2:37
  of
• 2:37
  setting
• 2:38
  up
• 2:38
  on
• 2:38
  my
• 2:38
  own
• 2:39
  versus
• 2:39
  getting
• 2:40
  a
• 2:40
  proper
• 2:40
  job
• 2:41
  and
• 2:41
  I
• 2:42
  had
• 2:42
  a.
• 2:42
  I
• 2:42
  came
• 2:43
  and
• 2:43
  had
• 2:43
  a
• 2:43
  few
• 2:43
  chats
• 2:43
  here
• 2:44
  and
• 2:45
  the.
• 2:45
  The
• 2:45
  barn
• 2:45
  was
• 2:46
  just
• 2:46
  so
• 2:46
  beautiful
• 2:46
  and
• 2:47
  it
• 2:47
  really
• 2:47
  was
• 2:47
  an
• 2:47
  opportunity
• 2:48
  to
• 2:48
  make
• 2:49
  a
• 2:49
  difference
• 2:49
  and
• 2:50
  kind
• 2:51
  of
• 2:51
  look
• 2:51
  at
• 2:51
  what
• 2:51
  I
• 2:52
  can
• 2:52
  do
• 2:52
  for
• 2:52
  myself
• 2:52
  as
• 2:53
  well
• 2:53
  as
• 2:53
  the
• 2:53
  business.
• 2:54
  Amazing.
• 2:54
  So
• 2:55
  in
• 2:55
  terms
• 2:55
  of
• 2:55
  hospitality,
• 2:56
  then,
• 2:56
  it's
• 2:56
  a
• 2:56
  difficult
• 2:57
  industry.
• 2:57
  I
• 2:58
  know
• 2:58
  a
• 2:58
  lot
• 2:58
  of
• 2:58
  people
• 2:58
  do
• 2:59
  end
• 2:59
  up
• 2:59
  leaving
• 2:59
  it.
• 2:59
  You've
• 3:00
  been
• 3:00
  in
• 3:00
  it
• 3:00
  a
• 3:00
  long
• 3:00
  time.
• 3:01
  What
• 3:01
  are
• 3:02
  some
• 3:02
  of
• 3:02
  the
• 3:02
  things
• 3:02
  that
• 3:02
  you've
• 3:03
  seen
• 3:03
  happen
• 3:03
  over
• 3:04
  the
• 3:04
  years?
• 3:04
  Some
• 3:04
  of
• 3:04
  the
• 3:04
  shifts,
• 3:05
  some
• 3:05
  of
• 3:05
  the
• 3:05
  challenges,
• 3:06
  some
• 3:06
  of
• 3:06
  the
• 3:06
  highs,
• 3:06
  some
• 3:06
  of
• 3:07
  the
• 3:07
  lows.
• 3:07
  Oh,
• 3:07
  I
• 3:07
  mean,
• 3:08
  you
• 3:08
  have
• 3:08
  to
• 3:08
  love
• 3:09
  it
• 3:09
  to
• 3:09
  be
• 3:09
  in
• 3:09
  it.
• 3:10
  You
• 3:10
  really
• 3:10
  have
• 3:10
  to
• 3:11
  live
• 3:11
  and
• 3:11
  breathe
• 3:11
  it.
• 3:11
  And
• 3:12
  it's
• 3:13
  really
• 3:13
  interesting
• 3:13
  watching
• 3:13
  kind
• 3:14
  of
• 3:14
  the
• 3:14
  Gen
• 3:14
  Zs
• 3:14
  come
• 3:15
  into
• 3:15
  the
• 3:15
  workforce
• 3:16
  because
• 3:17
  really,
• 3:18
  they
• 3:18
  kind
• 3:18
  of,
• 3:19
  a
• 3:19
  lot
• 3:19
  of
• 3:19
  them
• 3:19
  will
• 3:20
  do
• 3:20
  a
• 3:20
  year
• 3:20
  and
• 3:20
  then
• 3:20
  kind
• 3:21
  of
• 3:21
  go,
• 3:21
  oh,
• 3:21
  no,
• 3:21
  this
• 3:21
  definitely
• 3:22
  isn't
• 3:22
  for
• 3:22
  me,
• 3:22
  because
• 3:22
  you
• 3:23
  kind
• 3:23
  of
• 3:23
  survive
• 3:23
  your
• 3:23
  first
• 3:24
  wedding
• 3:24
  season
• 3:24
  and
• 3:25
  then
• 3:25
  you're
• 3:25
  in
• 3:25
  weddings
• 3:26
  forever.
• 3:26
  Or
• 3:26
  you
• 3:26
  kind
• 3:27
  of
• 3:27
  go,
• 3:27
  oh,
• 3:27
  actually,
• 3:28
  maybe
• 3:28
  I'm
• 3:28
  not
• 3:29
  going
• 3:29
  to
• 3:29
  do
• 3:29
  this
• 3:29
  and
• 3:29
  that
• 3:30
  for
• 3:30
  me.
• 3:30
  There's
• 3:30
  been
• 3:31
  such
• 3:31
  a
• 3:31
  culture
• 3:31
  shift
• 3:32
  since
• 3:32
  COVID
• 3:33
  as
• 3:34
  to
• 3:34
  how
• 3:34
  transient
• 3:35
  the
• 3:35
  industry
• 3:35
  is,
• 3:36
  how
• 3:36
  quickly
• 3:36
  people
• 3:36
  move
• 3:37
  on,
• 3:37
  how
• 3:37
  quickly
• 3:37
  people
• 3:38
  expect
• 3:38
  progression
• 3:38
  in
• 3:39
  a
• 3:39
  job.
• 3:39
  And
• 3:40
  that's
• 3:40
  been
• 3:40
  a
• 3:40
  real
• 3:40
  challenge
• 3:41
  for
• 3:41
  us
• 3:41
  about
• 3:41
  how
• 3:41
  we
• 3:42
  kind
• 3:42
  of
• 3:42
  adapt
• 3:42
  and
• 3:42
  change
• 3:43
  that.
• 3:43
  But
• 3:44
  it's.
• 3:45
  It.
• 3:45
  You
• 3:45
  have
• 3:46
  to
• 3:46
  love
• 3:46
  weddings
• 3:47
  because
• 3:47
  if
• 3:47
  you
• 3:47
  don't
• 3:48
  love
• 3:48
  it,
• 3:48
  it
• 3:48
  really
• 3:48
  comes
• 3:49
  across
• 3:49
  to
• 3:49
  your
• 3:49
  couples.
• 3:50
  And
• 3:51
  we
• 3:52
  have
• 3:52
  some
• 3:52
  brilliant
• 3:53
  people
• 3:53
  in
• 3:53
  the
• 3:53
  team
• 3:53
  that
• 3:54
  feel
• 3:54
  the
• 3:54
  same
• 3:54
  way
• 3:54
  that
• 3:55
  I
• 3:55
  feel
• 3:55
  about
• 3:55
  it.
• 3:55
  And
• 3:56
  that's
• 3:56
  how
• 3:56
  I
• 3:56
  think
• 3:56
  we've.
• 3:57
  We've
• 3:57
  been
• 3:57
  so
• 3:57
  successful.
• 3:58
  And
• 3:58
  are
• 3:59
  you
• 3:59
  a
• 3:59
  big
• 3:59
  team
• 3:59
  at
• 3:59
  the
• 3:59
  Post
• 4:00
  Barn
• 4:00
  or
• 4:00
  are
• 4:00
  you
• 4:00
  a
• 4:00
  small
• 4:01
  team?
• 4:01
  What
• 4:01
  does
• 4:01
  your
• 4:01
  team
• 4:02
  make
• 4:02
  up
• 4:02
  look
• 4:02
  like?
• 4:02
  We're
• 4:03
  a
• 4:03
  little
• 4:03
  team.
• 4:04
  So
• 4:04
  Holly
• 4:05
  is
• 4:05
  our
• 4:05
  sales
• 4:05
  manager.
• 4:06
  She
• 4:06
  heads
• 4:06
  up
• 4:06
  our
• 4:06
  sales
• 4:07
  team
• 4:07
  and
• 4:07
  she's
• 4:07
  fantastic.
• 4:08
  She
• 4:09
  came
• 4:09
  from
• 4:09
  donning
• 4:10
  in
• 4:10
  our
• 4:10
  sister
• 4:11
  company
• 4:11
  and
• 4:11
  then
• 4:12
  went
• 4:13
  and
• 4:13
  kind
• 4:13
  of
• 4:13
  progressed
• 4:13
  and
• 4:13
  she's
• 4:14
  just
• 4:14
  gone
• 4:14
  from
• 4:14
  strength
• 4:14
  to
• 4:15
  strength,
• 4:15
  and
• 4:15
  she
• 4:15
  has
• 4:16
  three
• 4:16
  in
• 4:16
  her
• 4:16
  team.
• 4:17
  From
• 4:17
  sales,
• 4:18
  Annabelle,
• 4:19
  Purdy
• 4:19
  and
• 4:20
  Chloe.
• 4:21
  And
• 4:21
  then
• 4:21
  we've
• 4:21
  got
• 4:22
  Kyle
• 4:22
  and
• 4:22
  Georgie
• 4:23
  who
• 4:23
  head
• 4:23
  up
• 4:23
  our
• 4:23
  operations.
• 4:24
  And
• 4:24
  so
• 4:25
  really
• 4:25
  we've
• 4:25
  got
• 4:26
  Pete
• 4:26
  in
• 4:26
  the
• 4:26
  kitchen
• 4:27
  for
• 4:27
  chefs.
• 4:27
  We're
• 4:28
  sort
• 4:28
  of
• 4:28
  10
• 4:29
  of
• 4:29
  us
• 4:29
  maximum.
• 4:30
  So
• 4:30
  a
• 4:30
  nice
• 4:30
  small
• 4:30
  team.
• 4:31
  You
• 4:31
  can
• 4:31
  all
• 4:31
  work
• 4:31
  well
• 4:31
  together.
• 4:32
  In
• 4:33
  terms
• 4:33
  of
• 4:33
  the
• 4:33
  venue
• 4:33
  itself,
• 4:33
  if
• 4:34
  people
• 4:34
  have
• 4:34
  never
• 4:34
  seen
• 4:34
  the
• 4:35
  Post
• 4:35
  Barn,
• 4:35
  come
• 4:35
  across
• 4:35
  the
• 4:36
  Post
• 4:36
  Barn,
• 4:36
  just
• 4:37
  give
• 4:37
  us
• 4:37
  a
• 4:37
  bit
• 4:37
  of
• 4:37
  a
• 4:37
  description
• 4:38
  about
• 4:38
  the
• 4:38
  venue
• 4:39
  and
• 4:39
  also
• 4:39
  maybe
• 4:40
  the
• 4:40
  types
• 4:40
  of
• 4:40
  people
• 4:41
  or
• 4:41
  the
• 4:41
  types
• 4:41
  of
• 4:41
  weddings.
• 4:42
  Wedding
• 4:42
  that
• 4:42
  you
• 4:42
  have
• 4:43
  there.
• 4:43
  Oh,
• 4:43
  of
• 4:43
  course.
• 4:44
  So
• 4:44
  we
• 4:44
  are
• 4:44
  a
• 4:45
  purpose
• 4:45
  built
• 4:45
  barn.
• 4:46
  We
• 4:46
  were
• 4:46
  built.
• 4:47
  We're
• 4:47
  kind
• 4:47
  of
• 4:47
  the
• 4:47
  brainchild
• 4:48
  of
• 4:48
  our
• 4:48
  owners
• 4:49
  in.
• 4:49
  In
• 4:50
  July
• 4:50
  2021
• 4:51
  we
• 4:51
  opened
• 4:52
  and
• 4:52
  we
• 4:53
  are
• 4:53
  light,
• 4:53
  airy,
• 4:54
  high
• 4:55
  tech,
• 4:56
  kind
• 4:56
  of
• 4:57
  thinks
• 4:57
  of
• 4:58
  every
• 4:58
  move
• 4:58
  through
• 4:59
  the
• 4:59
  wedding.
• 4:59
  So
• 5:00
  every
• 5:01
  bit
• 5:01
  of
• 5:01
  the
• 5:01
  building
• 5:01
  adapts
• 5:02
  to
• 5:02
  how
• 5:02
  a
• 5:02
  wedding
• 5:02
  day
• 5:03
  would
• 5:03
  run.
• 5:03
  So
• 5:03
  it
• 5:03
  really
• 5:04
  is
• 5:04
  a
• 5:04
  very
• 5:04
  clever
• 5:05
  building.
• 5:05
  I
• 5:05
  think
• 5:05
  some
• 5:06
  of
• 5:06
  the
• 5:06
  tech
• 5:06
  is
• 5:06
  cleverer
• 5:06
  than
• 5:07
  I
• 5:07
  am,
• 5:08
  but
• 5:08
  I
• 5:08
  still
• 5:08
  give
• 5:08
  it
• 5:08
  a
• 5:09
  go
• 5:09
  and
• 5:09
  tend
• 5:09
  to
• 5:09
  press
• 5:09
  the
• 5:09
  wrong
• 5:10
  button
• 5:10
  at
• 5:10
  the
• 5:10
  wrong
• 5:10
  time.
• 5:11
  But
• 5:11
  we
• 5:12
  are
• 5:12
  very
• 5:12
  light
• 5:13
  and
• 5:13
  airy
• 5:13
  and
• 5:13
  I
• 5:14
  what
• 5:14
  kind
• 5:14
  of
• 5:14
  sets
• 5:14
  us
• 5:14
  apart
• 5:15
  from
• 5:15
  quite
• 5:15
  a
• 5:15
  few
• 5:15
  of
• 5:15
  the
• 5:15
  other
• 5:16
  barns.
• 5:17
  We're
• 5:17
  warm
• 5:17
  in
• 5:17
  the
• 5:17
  winter,
• 5:18
  we're
• 5:18
  cool
• 5:18
  in
• 5:18
  the
• 5:19
  summer.
• 5:19
  We
• 5:19
  will
• 5:20
  play
• 5:20
  music
• 5:20
  in
• 5:20
  different
• 5:21
  zones.
• 5:21
  We
• 5:22
  have
• 5:22
  blinds
• 5:22
  that
• 5:23
  shut
• 5:23
  the
• 5:23
  building
• 5:23
  at
• 5:24
  the
• 5:24
  touch
• 5:24
  of
• 5:24
  a
• 5:24
  button.
• 5:26
  So
• 5:26
  it's
• 5:27
  a
• 5:27
  very
• 5:27
  clever
• 5:27
  building.
• 5:28
  But
• 5:28
  it's
• 5:29
  been
• 5:29
  built
• 5:29
  in
• 5:29
  the
• 5:29
  grounds
• 5:29
  of
• 5:30
  Donington
• 5:30
  Hotel,
• 5:31
  so
• 5:31
  we
• 5:31
  actually
• 5:32
  have
• 5:32
  113
• 5:33
  bedroom
• 5:33
  property
• 5:33
  just
• 5:34
  across
• 5:34
  the
• 5:35
  golf
• 5:35
  course.
• 5:36
  So
• 5:36
  we
• 5:37
  have
• 5:37
  the
• 5:37
  luxury
• 5:37
  of
• 5:37
  being
• 5:37
  a
• 5:38
  standalone
• 5:38
  barn
• 5:39
  with
• 5:39
  all
• 5:40
  the
• 5:40
  amenities
• 5:40
  of
• 5:41
  a
• 5:41
  hotel.
• 5:41
  So
• 5:41
  you
• 5:42
  have
• 5:42
  all
• 5:42
  the
• 5:42
  accommodation
• 5:43
  as
• 5:43
  well.
• 5:43
  So
• 5:43
  people
• 5:43
  can
• 5:44
  stay
• 5:44
  over
• 5:44
  there
• 5:44
  and
• 5:45
  then
• 5:45
  come
• 5:45
  over
• 5:45
  and
• 5:46
  have
• 5:46
  the
• 5:46
  wedding,
• 5:46
  which
• 5:47
  increasingly
• 5:47
  seems
• 5:48
  to
• 5:48
  be
• 5:48
  a
• 5:48
  real
• 5:49
  selling
• 5:49
  point.
• 5:49
  People
• 5:50
  really
• 5:50
  want
• 5:50
  accommodation.
• 5:51
  Are
• 5:51
  you
• 5:51
  finding
• 5:51
  that
• 5:52
  yourself?
• 5:52
  And
• 5:53
  I
• 5:53
  think
• 5:53
  there's
• 5:53
  a
• 5:53
  lot
• 5:53
  of
• 5:54
  gorgeous
• 5:54
  venues
• 5:54
  out
• 5:54
  there
• 5:55
  that
• 5:55
  only
• 5:55
  have
• 5:55
  sort
• 5:55
  of
• 5:55
  22
• 5:56
  bedrooms,
• 5:56
  20,
• 5:57
  25
• 5:57
  bedrooms
• 5:57
  on
• 5:58
  site.
• 5:58
  And
• 5:58
  that's
• 5:58
  really
• 5:59
  difficult.
• 5:59
  A
• 5:59
  lot
• 5:59
  of
• 5:59
  people
• 5:59
  come
• 5:59
  to
• 6:00
  us
• 6:00
  saying
• 6:00
  they
• 6:00
  want
• 6:00
  more
• 6:00
  accommodation,
• 6:01
  they
• 6:01
  want
• 6:01
  to
• 6:02
  host
• 6:02
  everybody
• 6:02
  if
• 6:02
  they
• 6:03
  can.
• 6:03
  And
• 6:03
  we
• 6:03
  also
• 6:04
  have
• 6:04
  the
• 6:04
  luxury
• 6:04
  that
• 6:04
  we're
• 6:05
  in
• 6:05
  Newbury,
• 6:06
  so
• 6:06
  there's
• 6:06
  plenty
• 6:07
  of
• 6:07
  other
• 6:07
  hotels
• 6:07
  around
• 6:08
  if
• 6:08
  they
• 6:08
  need
• 6:09
  kind
• 6:09
  of
• 6:09
  different
• 6:09
  varying
• 6:10
  levels
• 6:10
  of
• 6:10
  accommodation.
• 6:11
  If
• 6:11
  not
• 6:11
  everyone
• 6:12
  can
• 6:12
  stay
• 6:12
  at
• 6:12
  Donington,
• 6:13
  they
• 6:13
  can
• 6:13
  do
• 6:13
  the
• 6:13
  before
• 6:13
  dinner,
• 6:14
  the
• 6:14
  morning
• 6:14
  after
• 6:15
  brunch
• 6:15
  and
• 6:16
  kind
• 6:16
  of
• 6:16
  extend
• 6:16
  the
• 6:16
  celebrations.
• 6:17
  Now
• 6:18
  I
• 6:18
  really
• 6:18
  like
• 6:18
  to
• 6:18
  get
• 6:18
  into
• 6:19
  the
• 6:19
  nitty
• 6:19
  gritty
• 6:20
  on
• 6:20
  this
• 6:20
  podcast.
• 6:20
  I
• 6:20
  like
• 6:21
  to
• 6:21
  go
• 6:21
  beneath
• 6:22
  the
• 6:22
  surface
• 6:23
  layer
• 6:23
  of,
• 6:23
  you
• 6:24
  know,
• 6:24
  what
• 6:24
  we're
• 6:24
  selling
• 6:24
  and
• 6:24
  actually
• 6:25
  talk
• 6:25
  business.
• 6:26
  So
• 6:27
  in
• 6:27
  terms
• 6:27
  of
• 6:28
  the
• 6:28
  Post
• 6:28
  Barn
• 6:28
  as
• 6:29
  a
• 6:29
  venue,
• 6:29
  what
• 6:30
  are
• 6:30
  you
• 6:30
  looking
• 6:30
  at
• 6:31
  per
• 6:31
  year?
• 6:31
  How
• 6:32
  many
• 6:32
  weddings
• 6:32
  roughly
• 6:33
  are
• 6:33
  you
• 6:33
  looking
• 6:33
  to
• 6:34
  serve?
• 6:34
  What
• 6:34
  would
• 6:34
  you
• 6:34
  like
• 6:35
  to
• 6:35
  be
• 6:35
  doing?
• 6:36
  Because
• 6:36
  I
• 6:36
  think
• 6:36
  not
• 6:36
  all
• 6:37
  venues
• 6:37
  are
• 6:37
  created
• 6:38
  equal.
• 6:38
  Some
• 6:38
  people
• 6:38
  want
• 6:39
  one
• 6:39
  a
• 6:39
  week,
• 6:39
  some
• 6:39
  people
• 6:39
  want
• 6:40
  three.
• 6:40
  Three
• 6:40
  a
• 6:41
  week,
• 6:41
  you
• 6:41
  know,
• 6:41
  And
• 6:42
  I
• 6:42
  assume
• 6:42
  it's
• 6:42
  only
• 6:42
  one
• 6:43
  couple
• 6:43
  at
• 6:43
  a
• 6:43
  time.
• 6:43
  Yeah.
• 6:44
  So
• 6:44
  we
• 6:44
  are
• 6:44
  fully
• 6:45
  exclusive
• 6:45
  here.
• 6:45
  You
• 6:46
  won't
• 6:46
  see
• 6:46
  another
• 6:46
  couple
• 6:46
  on
• 6:46
  your
• 6:47
  wedding
• 6:47
  day.
• 6:48
  We
• 6:48
  started
• 6:49
  post
• 6:49
  Covid,
• 6:49
  so
• 6:50
  we
• 6:50
  didn't
• 6:50
  have
• 6:50
  any
• 6:50
  postponements
• 6:51
  to
• 6:51
  deal
• 6:51
  with.
• 6:51
  So
• 6:51
  we
• 6:52
  had
• 6:52
  all
• 6:52
  the
• 6:52
  availability
• 6:53
  in
• 6:53
  the
• 6:53
  world,
• 6:53
  which
• 6:53
  was
• 6:53
  such
• 6:54
  a
• 6:54
  bonus
• 6:54
  for
• 6:54
  the
• 6:54
  business.
• 6:55
  But
• 6:56
  we're
• 6:56
  now
• 6:56
  kind
• 6:56
  of
• 6:56
  leveling
• 6:57
  out
• 6:57
  as
• 6:57
  to
• 6:57
  what
• 6:57
  we
• 6:57
  want
• 6:58
  this
• 6:58
  to
• 6:58
  look
• 6:58
  like.
• 6:59
  And
• 6:59
  I
• 6:59
  think
• 6:59
  that
• 7:00
  we
• 7:00
  kind
• 7:00
  of
• 7:00
  average
• 7:01
  two
• 7:01
  a
• 7:01
  week.
• 7:02
  We
• 7:02
  definitely
• 7:03
  want
• 7:03
  to
• 7:03
  grow,
• 7:03
  but
• 7:03
  we
• 7:03
  want
• 7:04
  to
• 7:04
  grow
• 7:04
  in
• 7:04
  a
• 7:04
  way
• 7:04
  that
• 7:04
  doesn't
• 7:05
  affect
• 7:05
  how
• 7:06
  we
• 7:06
  deliver
• 7:06
  that
• 7:06
  service
• 7:07
  to
• 7:07
  the
• 7:07
  couples.
• 7:08
  That's
• 7:08
  been
• 7:08
  always
• 7:08
  a
• 7:09
  real
• 7:09
  bugbear
• 7:09
  of
• 7:09
  mine
• 7:10
  is
• 7:10
  that
• 7:10
  if
• 7:11
  you
• 7:11
  go
• 7:11
  to
• 7:11
  somewhere
• 7:12
  that
• 7:12
  feels
• 7:12
  like
• 7:12
  a
• 7:12
  wedding
• 7:13
  farm,
• 7:13
  the
• 7:13
  couple
• 7:14
  don't
• 7:14
  want
• 7:14
  it
• 7:14
  to
• 7:14
  feel
• 7:15
  like
• 7:15
  a
• 7:15
  wedding
• 7:15
  farm.
• 7:15
  So
• 7:16
  we're
• 7:16
  really
• 7:16
  lucky
• 7:17
  that
• 7:17
  the
• 7:17
  hotel
• 7:17
  enables
• 7:18
  us
• 7:18
  to
• 7:18
  do
• 7:18
  that,
• 7:19
  that
• 7:19
  we
• 7:19
  can
• 7:20
  do
• 7:20
  four
• 7:20
  or
• 7:20
  five
• 7:20
  a
• 7:21
  week
• 7:21
  in
• 7:21
  the
• 7:21
  summer.
• 7:22
  And
• 7:22
  the
• 7:22
  couples
• 7:23
  don't
• 7:23
  necessarily
• 7:24
  know
• 7:24
  we're
• 7:24
  doing
• 7:24
  that
• 7:24
  and
• 7:25
  they
• 7:25
  don't
• 7:25
  feel
• 7:25
  that
• 7:26
  we're
• 7:26
  doing
• 7:26
  that,
• 7:26
  which
• 7:27
  is
• 7:27
  nice.
• 7:28
  Okay,
• 7:28
  so
• 7:28
  you,
• 7:29
  you're
• 7:29
  looking
• 7:29
  at
• 7:29
  an
• 7:29
  average
• 7:30
  about
• 7:30
  two
• 7:30
  weddings
• 7:31
  a
• 7:31
  week.
• 7:31
  And
• 7:32
  in
• 7:32
  terms
• 7:32
  of
• 7:32
  what's
• 7:32
  working
• 7:33
  for
• 7:33
  you
• 7:33
  right
• 7:33
  now?
• 7:33
  Because
• 7:34
  again,
• 7:34
  I
• 7:35
  can
• 7:35
  talk
• 7:35
  about
• 7:35
  all
• 7:35
  the
• 7:35
  insights,
• 7:36
  I
• 7:36
  can
• 7:36
  talk
• 7:36
  about
• 7:36
  the
• 7:37
  marketing,
• 7:37
  but
• 7:37
  what's
• 7:38
  great
• 7:38
  is
• 7:38
  to
• 7:38
  hear
• 7:38
  real
• 7:39
  life
• 7:39
  stories,
• 7:39
  to
• 7:39
  hear
• 7:40
  what's
• 7:40
  actually
• 7:40
  going
• 7:40
  on.
• 7:41
  So
• 7:41
  when
• 7:41
  you
• 7:41
  look
• 7:41
  at
• 7:41
  your
• 7:42
  bookings,
• 7:42
  maybe
• 7:43
  from
• 7:43
  across
• 7:43
  the
• 7:44
  year
• 7:44
  of
• 7:44
  2025
• 7:45
  as
• 7:46
  a
• 7:46
  marketing
• 7:46
  stream,
• 7:47
  what
• 7:47
  is
• 7:47
  working
• 7:47
  for
• 7:48
  you?
• 7:48
  Where
• 7:48
  do
• 7:48
  you
• 7:48
  think
• 7:48
  your
• 7:49
  couples
• 7:49
  are
• 7:49
  finding
• 7:49
  you?
• 7:49
  Is
• 7:50
  it
• 7:50
  word
• 7:50
  of
• 7:50
  mouth?
• 7:50
  Is
• 7:50
  it
• 7:51
  social
• 7:51
  media?
• 7:52
  Tell
• 7:52
  me
• 7:52
  what's
• 7:52
  working.
• 7:53
  I
• 7:53
  mean,
• 7:53
  2025
• 7:54
  has
• 7:54
  been
• 7:54
  brutal
• 7:54
  for
• 7:55
  everyone
• 7:55
  in
• 7:55
  the
• 7:55
  wedding
• 7:55
  industry.
• 7:56
  Right.
• 7:56
  So
• 7:57
  for
• 7:57
  us,
• 7:57
  Instagram
• 7:58
  has
• 7:58
  been
• 7:58
  massive.
• 7:59
  We
• 8:00
  sadly
• 8:00
  got
• 8:00
  our
• 8:00
  Instagram
• 8:01
  hacked
• 8:01
  in
• 8:01
  January
• 8:02
  this
• 8:02
  year.
• 8:03
  And
• 8:03
  a
• 8:03
  lot
• 8:03
  of
• 8:04
  what
• 8:04
  we've
• 8:04
  done
• 8:04
  this
• 8:04
  year
• 8:04
  is
• 8:04
  trying
• 8:05
  to
• 8:05
  rebuild
• 8:05
  that
• 8:05
  community,
• 8:06
  community
• 8:06
  that
• 8:07
  we
• 8:07
  had
• 8:07
  5,000
• 8:08
  followers
• 8:08
  and
• 8:08
  all
• 8:09
  of
• 8:09
  the
• 8:09
  history
• 8:09
  and
• 8:09
  all
• 8:10
  of
• 8:10
  the
• 8:10
  lovely
• 8:11
  couples
• 8:11
  that
• 8:11
  we
• 8:11
  posted
• 8:12
  all
• 8:12
  disappeared.
• 8:13
  So
• 8:13
  now
• 8:13
  we
• 8:13
  are
• 8:14
  back.
• 8:14
  We
• 8:14
  are
• 8:15
  up
• 8:15
  to
• 8:15
  2,000
• 8:15
  followers.
• 8:16
  But
• 8:16
  Instagram
• 8:17
  is,
• 8:17
  is
• 8:17
  our
• 8:17
  biggest
• 8:18
  referral,
• 8:18
  second
• 8:18
  to
• 8:19
  our
• 8:19
  website.
• 8:20
  We're
• 8:20
  finding
• 8:20
  a
• 8:20
  bit
• 8:20
  of
• 8:21
  a
• 8:21
  shift
• 8:21
  change
• 8:21
  with
• 8:21
  listing
• 8:22
  pages
• 8:23
  that
• 8:24
  not.
• 8:24
  They're
• 8:25
  not
• 8:25
  necessarily
• 8:25
  bringing
• 8:25
  in
• 8:26
  what
• 8:26
  they
• 8:26
  previously
• 8:27
  brought
• 8:27
  in.
• 8:28
  But
• 8:28
  Instagram
• 8:28
  and
• 8:28
  social
• 8:28
  media
• 8:29
  has
• 8:29
  been
• 8:29
  absolutely
• 8:30
  huge
• 8:30
  for
• 8:30
  us
• 8:31
  and
• 8:31
  we're
• 8:31
  trying
• 8:31
  to
• 8:31
  invest
• 8:32
  as
• 8:32
  much
• 8:32
  time
• 8:32
  as
• 8:33
  we
• 8:33
  can
• 8:33
  into
• 8:34
  making
• 8:34
  sure
• 8:34
  we're
• 8:35
  showing
• 8:35
  up
• 8:35
  and
• 8:35
  being
• 8:35
  as
• 8:36
  present
• 8:36
  as
• 8:36
  possible.
• 8:37
  And
• 8:37
  the
• 8:38
  difficult
• 8:38
  thing
• 8:38
  with
• 8:38
  social
• 8:39
  media,
• 8:39
  as
• 8:39
  you've
• 8:39
  alluded
• 8:40
  to
• 8:40
  in
• 8:40
  your
• 8:40
  horrible
• 8:41
  story
• 8:41
  about
• 8:42
  being
• 8:42
  hacked,
• 8:42
  is
• 8:42
  that
• 8:43
  it's
• 8:43
  so
• 8:43
  difficult
• 8:44
  when
• 8:44
  we're
• 8:44
  building
• 8:44
  these
• 8:44
  businesses
• 8:45
  on
• 8:45
  borrowed
• 8:45
  land,
• 8:46
  because
• 8:46
  for
• 8:46
  all
• 8:46
  the
• 8:46
  things
• 8:47
  we
• 8:47
  love
• 8:47
  about
• 8:48
  them,
• 8:48
  actually
• 8:49
  they
• 8:49
  can
• 8:49
  be
• 8:49
  taken
• 8:49
  away
• 8:50
  in
• 8:50
  an
• 8:50
  instant.
• 8:51
  And
• 8:51
  you're
• 8:52
  not
• 8:52
  the
• 8:52
  first
• 8:52
  person
• 8:52
  I've
• 8:53
  spoken
• 8:53
  to
• 8:53
  that's
• 8:53
  had
• 8:54
  their
• 8:54
  account
• 8:54
  hacked
• 8:54
  and
• 8:54
  it's
• 8:55
  all
• 8:55
  disappeared
• 8:56
  overnight.
• 8:57
  What's
• 8:57
  that
• 8:57
  taught
• 8:58
  you
• 8:58
  about
• 8:59
  how
• 8:59
  you
• 8:59
  market
• 9:00
  your
• 9:00
  business
• 9:01
  more
• 9:01
  holistically?
• 9:03
  Yeah.
• 9:03
  So
• 9:03
  I
• 9:03
  think
• 9:03
  we're
• 9:03
  trying
• 9:04
  to
• 9:04
  make
• 9:04
  sure
• 9:04
  that
• 9:04
  we
• 9:04
  approach
• 9:05
  each
• 9:06
  social
• 9:06
  media
• 9:07
  kind
• 9:07
  of
• 9:07
  holistically,
• 9:08
  but
• 9:08
  also
• 9:08
  how
• 9:08
  they
• 9:08
  need
• 9:09
  to
• 9:09
  be
• 9:09
  treated
• 9:09
  differently.
• 9:10
  So
• 9:10
  Instagram,
• 9:11
  for
• 9:11
  example,
• 9:13
  couples
• 9:13
  want
• 9:13
  to
• 9:14
  see
• 9:14
  quite
• 9:14
  curated
• 9:15
  imagery.
• 9:15
  They
• 9:15
  don't
• 9:16
  really
• 9:16
  want
• 9:16
  to
• 9:16
  see
• 9:16
  too
• 9:16
  much
• 9:16
  of
• 9:17
  the
• 9:17
  behind
• 9:17
  the
• 9:17
  scenes
• 9:17
  we
• 9:18
  found
• 9:18
  from
• 9:18
  when
• 9:18
  we've
• 9:18
  posted,
• 9:19
  whereas
• 9:19
  TikTok
• 9:20
  want
• 9:20
  to
• 9:20
  see
• 9:20
  the
• 9:20
  kind
• 9:20
  of
• 9:21
  raw
• 9:21
  bones
• 9:22
  of
• 9:22
  what
• 9:22
  we
• 9:22
  do,
• 9:23
  the
• 9:23
  nitty
• 9:24
  gritty,
• 9:24
  the
• 9:24
  behind
• 9:24
  the
• 9:25
  scenes.
• 9:25
  So
• 9:26
  we
• 9:26
  are
• 9:26
  making
• 9:26
  sure
• 9:27
  we
• 9:27
  kind
• 9:27
  of
• 9:27
  post
• 9:27
  everywhere
• 9:28
  we
• 9:28
  can.
• 9:28
  But
• 9:28
  also
• 9:29
  we're
• 9:29
  not
• 9:29
  just
• 9:30
  relying
• 9:30
  on
• 9:30
  the
• 9:30
  post
• 9:31
  being
• 9:31
  on
• 9:31
  there,
• 9:31
  we're
• 9:31
  saving
• 9:32
  everything
• 9:32
  we
• 9:32
  can.
• 9:32
  We're
• 9:32
  backing
• 9:33
  up.
• 9:33
  We're
• 9:33
  kind
• 9:34
  of
• 9:34
  making
• 9:34
  sure
• 9:34
  that
• 9:34
  we've
• 9:35
  got
• 9:35
  our
• 9:35
  computer
• 9:35
  files
• 9:36
  are
• 9:36
  all
• 9:36
  filed
• 9:36
  by
• 9:37
  couple,
• 9:37
  by
• 9:37
  wedding,
• 9:38
  so
• 9:38
  that
• 9:38
  we
• 9:38
  can
• 9:38
  go
• 9:38
  back
• 9:39
  and
• 9:39
  pull
• 9:39
  on
• 9:39
  that
• 9:39
  information.
• 9:40
  Because
• 9:40
  I
• 9:40
  think
• 9:40
  we
• 9:40
  just
• 9:41
  relied
• 9:41
  so
• 9:41
  much
• 9:41
  that
• 9:41
  it
• 9:42
  was
• 9:42
  just
• 9:42
  going
• 9:42
  to
• 9:42
  exist
• 9:42
  on
• 9:42
  social
• 9:43
  media
• 9:43
  forever,
• 9:43
  and
• 9:43
  then
• 9:44
  it
• 9:44
  disappeared.
• 9:44
  Yeah.
• 9:45
  And
• 9:45
  that
• 9:45
  is
• 9:45
  a
• 9:46
  thing
• 9:46
  that
• 9:46
  I
• 9:46
  see
• 9:46
  all
• 9:47
  of
• 9:47
  the
• 9:47
  time,
• 9:47
  that
• 9:48
  people's
• 9:48
  entire
• 9:49
  businesses
• 9:49
  are
• 9:50
  grown
• 9:50
  and
• 9:51
  built
• 9:51
  on
• 9:51
  a
• 9:51
  social
• 9:51
  media
• 9:52
  platform
• 9:52
  which
• 9:52
  we
• 9:52
  don't
• 9:53
  own.
• 9:53
  Like,
• 9:53
  ultimately
• 9:54
  they're
• 9:54
  great
• 9:54
  places,
• 9:55
  but
• 9:55
  at
• 9:55
  any
• 9:56
  time,
• 9:56
  Facebook,
• 9:56
  Instagram,
• 9:57
  meta,
• 9:57
  whoever
• 9:58
  it
• 9:58
  is,
• 9:58
  can
• 9:58
  just
• 9:58
  go,
• 9:59
  nah,
• 9:59
  not
• 9:59
  anymore.
• 10:00
  Even
• 10:00
  if
• 10:00
  you
• 10:00
  don't
• 10:00
  get
• 10:00
  hacked,
• 10:01
  they
• 10:01
  can
• 10:01
  just
• 10:01
  switch
• 10:01
  it
• 10:01
  off.
• 10:02
  They
• 10:02
  could
• 10:02
  turn
• 10:02
  it
• 10:02
  off
• 10:03
  tomorrow.
• 10:03
  We're
• 10:03
  relying
• 10:04
  on
• 10:04
  the
• 10:04
  meta
• 10:04
  gods.
• 10:04
  You're
• 10:05
  like,
• 10:05
  great,
• 10:05
  brilliant.
• 10:06
  Thanks,
• 10:06
  Elon.
• 10:07
  We're
• 10:07
  doing
• 10:07
  great.
• 10:08
  Yeah,
• 10:08
  well,
• 10:09
  that's
• 10:09
  exactly
• 10:09
  it.
• 10:10
  So
• 10:10
  we
• 10:10
  need
• 10:10
  to
• 10:10
  make
• 10:11
  sure.
• 10:11
  But
• 10:11
  I
• 10:11
  think
• 10:11
  when
• 10:11
  stuff
• 10:12
  like
• 10:12
  this
• 10:12
  happens
• 10:12
  or
• 10:12
  when
• 10:13
  we
• 10:13
  hear
• 10:13
  about
• 10:13
  it
• 10:13
  happening,
• 10:14
  it
• 10:14
  just
• 10:14
  gives
• 10:14
  us
• 10:15
  that
• 10:15
  reminder
• 10:15
  that
• 10:15
  our
• 10:15
  business
• 10:16
  is
• 10:16
  more
• 10:16
  than
• 10:16
  just
• 10:16
  a
• 10:17
  social
• 10:17
  media
• 10:17
  platform.
• 10:17
  Yes,
• 10:18
  it's
• 10:18
  powerful.
• 10:19
  Yes.
• 10:19
  There's
• 10:19
  all
• 10:19
  sorts
• 10:19
  of
• 10:19
  things
• 10:20
  we
• 10:20
  can
• 10:20
  do,
• 10:20
  but
• 10:20
  actually
• 10:21
  things
• 10:21
  like
• 10:21
  our
• 10:21
  website
• 10:22
  and
• 10:22
  our
• 10:22
  SEO
• 10:23
  and
• 10:23
  our
• 10:23
  Google
• 10:23
  presence
• 10:24
  and
• 10:24
  our
• 10:24
  presence
• 10:24
  in
• 10:25
  the
• 10:25
  industry
• 10:25
  and
• 10:25
  our
• 10:26
  PR
• 10:26
  and
• 10:26
  all
• 10:26
  of
• 10:26
  those
• 10:27
  things,
• 10:27
  and
• 10:27
  doing
• 10:28
  podcasts
• 10:29
  and
• 10:29
  being
• 10:30
  on
• 10:30
  podcast.
• 10:30
  Exactly.
• 10:31
  All
• 10:31
  of
• 10:31
  it's
• 10:31
  Important
• 10:31
  though,
• 10:32
  because
• 10:32
  we
• 10:33
  otherwise
• 10:33
  we're
• 10:33
  leaving
• 10:34
  our
• 10:34
  fate
• 10:34
  in
• 10:34
  other
• 10:35
  people's
• 10:35
  hands.
• 10:35
  So
• 10:36
  just
• 10:36
  a
• 10:36
  reminder,
• 10:37
  as
• 10:37
  you
• 10:37
  mentioned,
• 10:37
  that
• 10:38
  to
• 10:38
  people,
• 10:38
  to
• 10:38
  make
• 10:39
  sure
• 10:39
  you're
• 10:39
  not
• 10:39
  building
• 10:39
  your
• 10:40
  entire
• 10:40
  business
• 10:40
  on
• 10:40
  borrowed
• 10:41
  land.
• 10:41
  And
• 10:41
  also
• 10:41
  make
• 10:42
  sure
• 10:42
  you
• 10:42
  have
• 10:42
  two
• 10:42
  factor
• 10:43
  authentication
• 10:43
  on.
• 10:44
  It
• 10:44
  doesn't
• 10:45
  always
• 10:45
  help,
• 10:45
  but
• 10:46
  at
• 10:46
  least
• 10:46
  make
• 10:47
  sure
• 10:47
  it's
• 10:47
  on
• 10:47
  so
• 10:48
  that
• 10:48
  you
• 10:48
  can
• 10:48
  give
• 10:48
  yourself
• 10:49
  the
• 10:49
  best
• 10:49
  protection
• 10:50
  and.
• 10:51
  Make
• 10:51
  sure
• 10:51
  your
• 10:52
  face
• 10:52
  is
• 10:52
  on
• 10:52
  your
• 10:53
  Instagram
• 10:53
  page
• 10:53
  because
• 10:53
  that's
• 10:54
  what
• 10:54
  we
• 10:54
  really
• 10:54
  struggle
• 10:54
  with.
• 10:55
  When
• 10:55
  we
• 10:55
  tried
• 10:55
  to
• 10:55
  claim
• 10:56
  our
• 10:56
  page
• 10:56
  back,
• 10:57
  none
• 10:57
  of
• 10:57
  our
• 10:57
  faces
• 10:58
  were
• 10:58
  on
• 10:58
  there.
• 10:58
  So
• 10:59
  make
• 10:59
  sure
• 10:59
  that
• 11:00
  you
• 11:00
  are
• 11:00
  doing
• 11:00
  every
• 11:01
  now
• 11:01
  and
• 11:01
  then
• 11:01
  an
• 11:01
  introduction
• 11:02
  post
• 11:02
  to
• 11:02
  who
• 11:03
  you
• 11:03
  are
• 11:03
  as
• 11:03
  a
• 11:03
  team
• 11:04
  so
• 11:04
  that
• 11:04
  if
• 11:04
  you
• 11:04
  do
• 11:04
  need
• 11:05
  to
• 11:05
  try
• 11:05
  and
• 11:05
  claim
• 11:05
  it
• 11:05
  back,
• 11:05
  your
• 11:06
  face
• 11:06
  exists.
• 11:07
  That
• 11:07
  is
• 11:07
  a
• 11:07
  really
• 11:07
  good
• 11:08
  tip
• 11:08
  actually,
• 11:09
  for
• 11:09
  sure.
• 11:09
  Especially
• 11:09
  for
• 11:10
  someone
• 11:10
  like
• 11:10
  Avenue
• 11:10
  that
• 11:11
  may
• 11:11
  not
• 11:11
  have
• 11:11
  their
• 11:12
  face
• 11:12
  out
• 11:12
  there.
• 11:13
  I
• 11:13
  mean,
• 11:13
  I'm
• 11:13
  always
• 11:14
  telling
• 11:14
  people
• 11:14
  to
• 11:14
  put
• 11:15
  their
• 11:15
  face
• 11:15
  on
• 11:15
  social
• 11:15
  media
• 11:16
  for
• 11:16
  marketing
• 11:16
  reasons,
• 11:16
  but
• 11:17
  actually
• 11:17
  you're
• 11:17
  so
• 11:18
  right
• 11:18
  because
• 11:18
  they
• 11:19
  want
• 11:19
  you
• 11:19
  to
• 11:19
  upload
• 11:20
  a
• 11:20
  passport,
• 11:20
  verification,
• 11:21
  all
• 11:21
  of
• 11:21
  that
• 11:21
  kind
• 11:21
  of
• 11:22
  thing
• 11:22
  if
• 11:22
  your
• 11:22
  face
• 11:22
  isn't
• 11:23
  there.
• 11:23
  That's,
• 11:23
  that's
• 11:23
  quite
• 11:24
  difficult
• 11:24
  to
• 11:24
  say.
• 11:25
  I
• 11:25
  look
• 11:25
  just
• 11:25
  like
• 11:25
  this
• 11:26
  Barn.
• 11:26
  Yeah,
• 11:27
  this
• 11:27
  is
• 11:27
  it.
• 11:27
  And
• 11:27
  that
• 11:27
  was,
• 11:27
  that
• 11:28
  was
• 11:28
  what,
• 11:28
  why
• 11:28
  we
• 11:29
  couldn't
• 11:29
  get
• 11:29
  our
• 11:29
  account
• 11:29
  back.
• 11:29
  Basically.
• 11:30
  Absolute.
• 11:32
  Just
• 11:32
  horrible.
• 11:32
  But
• 11:32
  let's
• 11:33
  move
• 11:33
  on.
• 11:33
  Let's
• 11:33
  not
• 11:33
  think
• 11:33
  about
• 11:34
  the
• 11:34
  bad
• 11:34
  things.
• 11:34
  I'm
• 11:34
  sure
• 11:34
  you've
• 11:35
  learned
• 11:35
  some
• 11:35
  good
• 11:35
  stuff
• 11:36
  through
• 11:36
  it
• 11:36
  as
• 11:36
  well.
• 11:37
  So
• 11:38
  as
• 11:38
  we
• 11:38
  are
• 11:38
  now
• 11:39
  going
• 11:39
  into
• 11:39
  2026,
• 11:41
  we're
• 11:41
  putting
• 11:41
  2025
• 11:42
  behind
• 11:42
  us.
• 11:42
  It
• 11:43
  has
• 11:43
  been
• 11:43
  a
• 11:43
  tricky
• 11:43
  year
• 11:44
  for
• 11:44
  many
• 11:44
  in
• 11:44
  the
• 11:44
  industry.
• 11:45
  What
• 11:46
  do
• 11:46
  you
• 11:46
  think
• 11:46
  are
• 11:47
  going
• 11:47
  to
• 11:47
  be
• 11:47
  some
• 11:47
  of
• 11:47
  the
• 11:48
  challenges
• 11:49
  that
• 11:49
  you're
• 11:49
  going
• 11:50
  to
• 11:50
  face
• 11:50
  as
• 11:50
  a
• 11:50
  venue
• 11:51
  coming
• 11:51
  into
• 11:52
  2026?
• 11:53
  What's
• 11:53
  going
• 11:53
  on
• 11:53
  out
• 11:53
  there
• 11:54
  that
• 11:54
  you
• 11:54
  think
• 11:55
  this
• 11:55
  is
• 11:55
  going
• 11:55
  to
• 11:55
  be
• 11:55
  an
• 11:56
  interesting
• 11:56
  one?
• 11:56
  I
• 11:57
  think
• 11:58
  a
• 11:58
  lot
• 11:58
  of
• 11:58
  this,
• 11:58
  it
• 11:59
  comes
• 11:59
  from
• 11:59
  the
• 11:59
  rise
• 11:59
  of
• 11:59
  Gen
• 11:59
  Z,
• 12:00
  right?
• 12:00
  Gen
• 12:00
  Z's
• 12:01
  are
• 12:01
  getting
• 12:01
  married
• 12:01
  and
• 12:02
  they
• 12:02
  are
• 12:03
  consuming
• 12:03
  wedding
• 12:04
  content,
• 12:04
  consuming
• 12:05
  weddings
• 12:05
  in
• 12:05
  a
• 12:05
  completely
• 12:06
  different
• 12:06
  way
• 12:06
  to
• 12:07
  how
• 12:07
  Millennial
• 12:09
  Gen
• 12:09
  X
• 12:09
  as
• 12:10
  well.
• 12:10
  So
• 12:10
  we're
• 12:11
  very
• 12:11
  much
• 12:11
  having
• 12:11
  to
• 12:11
  adapt
• 12:12
  our
• 12:12
  marketing.
• 12:13
  We're
• 12:13
  having
• 12:13
  to
• 12:13
  make
• 12:14
  sure
• 12:14
  that
• 12:14
  everything
• 12:14
  is
• 12:14
  really
• 12:15
  easily
• 12:15
  accessible
• 12:16
  and
• 12:16
  it's
• 12:16
  things
• 12:16
  that
• 12:16
  people
• 12:17
  talk
• 12:17
  about
• 12:17
  all
• 12:17
  the
• 12:17
  time.
• 12:17
  But
• 12:18
  we're
• 12:18
  going
• 12:18
  to
• 12:18
  get
• 12:18
  the
• 12:18
  online
• 12:19
  availability
• 12:19
  calendar,
• 12:20
  the
• 12:20
  online
• 12:20
  show
• 12:20
  round
• 12:21
  booking,
• 12:21
  because
• 12:22
  people
• 12:22
  don't
• 12:22
  want
• 12:22
  necessarily
• 12:23
  the
• 12:23
  human
• 12:23
  connection
• 12:24
  immediately.
• 12:25
  And
• 12:25
  that's,
• 12:26
  that's
• 12:26
  going
• 12:26
  to
• 12:26
  be
• 12:26
  our
• 12:26
  biggest
• 12:27
  challenge
• 12:27
  in
• 12:27
  2026
• 12:28
  is
• 12:28
  how
• 12:28
  the
• 12:28
  team
• 12:28
  adapts
• 12:29
  to
• 12:29
  kind
• 12:30
  of
• 12:31
  being
• 12:31
  light
• 12:32
  touch
• 12:32
  to
• 12:32
  start
• 12:32
  off
• 12:33
  with
• 12:33
  before
• 12:33
  they
• 12:33
  kind
• 12:34
  of
• 12:34
  delve
• 12:34
  into
• 12:34
  trying
• 12:35
  to
• 12:35
  build
• 12:35
  that
• 12:35
  Connection.
• 12:37
  We,
• 12:37
  we
• 12:37
  really
• 12:38
  need
• 12:38
  to
• 12:38
  make
• 12:38
  sure
• 12:38
  we're
• 12:38
  showing
• 12:39
  up
• 12:39
  a
• 12:39
  lot
• 12:39
  more
• 12:39
  on
• 12:40
  our
• 12:40
  social
• 12:40
  media,
• 12:40
  on,
• 12:41
  on
• 12:42
  blogging,
• 12:43
  how
• 12:43
  we
• 12:43
  adapt
• 12:44
  with
• 12:44
  AI
• 12:44
  in
• 12:45
  the
• 12:45
  industry,
• 12:45
  how
• 12:45
  we
• 12:46
  make
• 12:46
  sure
• 12:46
  that
• 12:46
  we're
• 12:47
  appearing
• 12:47
  on
• 12:47
  all
• 12:47
  the
• 12:47
  searches.
• 12:48
  So
• 12:49
  that's
• 12:49
  going
• 12:49
  to
• 12:49
  be
• 12:50
  kind
• 12:50
  of
• 12:50
  one
• 12:50
  of
• 12:50
  our
• 12:50
  biggest
• 12:50
  challenges.
• 12:51
  I
• 12:51
  think
• 12:52
  we're
• 12:52
  going
• 12:52
  to
• 12:52
  be
• 12:52
  in
• 12:53
  our
• 12:53
  busiest
• 12:53
  year,
• 12:53
  which
• 12:54
  is
• 12:54
  absolutely
• 12:55
  epic
• 12:55
  after
• 12:55
  2025
• 12:56
  to
• 12:56
  be
• 12:56
  going
• 12:57
  into
• 12:57
  our
• 12:57
  busiest
• 12:57
  year.
• 12:59
  But
• 12:59
  how
• 12:59
  do
• 12:59
  we
• 13:00
  keep
• 13:00
  showing
• 13:00
  up?
• 13:01
  How
• 13:01
  do
• 13:01
  we
• 13:01
  keep
• 13:01
  making
• 13:02
  sure
• 13:02
  the
• 13:02
  couple
• 13:02
  is
• 13:02
  at
• 13:02
  the
• 13:03
  forefront
• 13:03
  of
• 13:03
  what
• 13:03
  we're
• 13:03
  doing
• 13:04
  and
• 13:04
  how
• 13:04
  we
• 13:04
  show
• 13:04
  that
• 13:05
  we
• 13:05
  are
• 13:05
  humans
• 13:06
  behind
• 13:06
  the
• 13:06
  brand
• 13:07
  as
• 13:07
  well?
• 13:07
  Yeah.
• 13:08
  And
• 13:08
  our
• 13:08
  business
• 13:09
  is
• 13:09
  so
• 13:09
  cyclical
• 13:10
  and
• 13:10
  it's
• 13:10
  so
• 13:11
  difficult
• 13:11
  to
• 13:11
  keep
• 13:11
  up
• 13:12
  with
• 13:12
  that
• 13:12
  because
• 13:12
  we
• 13:13
  have
• 13:13
  a
• 13:13
  quiet
• 13:13
  year.
• 13:13
  So
• 13:14
  we
• 13:14
  pour
• 13:14
  everything
• 13:14
  into
• 13:14
  marketing
• 13:15
  which
• 13:15
  then
• 13:15
  gives
• 13:15
  us
• 13:16
  a
• 13:16
  busy
• 13:16
  year,
• 13:16
  but
• 13:16
  then
• 13:16
  we're
• 13:17
  so
• 13:17
  busy
• 13:17
  we
• 13:17
  neglect
• 13:18
  the
• 13:18
  marketing
• 13:18
  which
• 13:19
  then
• 13:19
  ends
• 13:19
  up
• 13:19
  in
• 13:19
  this
• 13:20
  quiet
• 13:20
  year.
• 13:20
  So
• 13:20
  you're
• 13:20
  right,
• 13:21
  finding
• 13:21
  that
• 13:21
  balance
• 13:22
  of
• 13:22
  staying
• 13:23
  visible
• 13:23
  and
• 13:23
  staying
• 13:24
  ahead
• 13:24
  of
• 13:24
  the
• 13:24
  game
• 13:25
  whilst
• 13:25
  also
• 13:25
  serving
• 13:26
  all
• 13:26
  those
• 13:26
  weddings
• 13:27
  is
• 13:27
  a
• 13:27
  big
• 13:27
  one.
• 13:27
  I
• 13:28
  think
• 13:28
  also
• 13:28
  what
• 13:28
  you
• 13:28
  say
• 13:29
  about
• 13:29
  technology
• 13:29
  is
• 13:30
  interesting
• 13:30
  because
• 13:31
  I
• 13:31
  think
• 13:32
  as
• 13:32
  an
• 13:32
  industry
• 13:33
  we're
• 13:33
  all
• 13:34
  about
• 13:34
  heart
• 13:34
  and
• 13:34
  creativity
• 13:35
  and
• 13:36
  humanness.
• 13:36
  And
• 13:36
  actually
• 13:37
  what
• 13:37
  I'm
• 13:37
  seeing
• 13:37
  is
• 13:38
  we
• 13:39
  all
• 13:39
  know
• 13:39
  that
• 13:39
  we
• 13:39
  need
• 13:40
  to
• 13:40
  do
• 13:40
  these
• 13:40
  systems
• 13:40
  and
• 13:41
  the
• 13:41
  automations,
• 13:41
  but
• 13:42
  it's
• 13:42
  really
• 13:42
  hard
• 13:43
  for
• 13:43
  us
• 13:43
  to
• 13:43
  let
• 13:43
  go
• 13:44
  of
• 13:44
  that
• 13:44
  initial
• 13:44
  connection
• 13:45
  because
• 13:45
  actually
• 13:46
  we
• 13:46
  are
• 13:46
  people.
• 13:47
  People
• 13:47
  on
• 13:47
  the
• 13:47
  whole.
• 13:48
  Yeah.
• 13:48
  And
• 13:48
  I
• 13:49
  think
• 13:49
  I.
• 13:49
  There's
• 13:50
  this
• 13:50
  thing
• 13:50
  at
• 13:50
  the
• 13:50
  moment,
• 13:51
  I
• 13:51
  really
• 13:51
  need
• 13:51
  to
• 13:51
  embrace
• 13:52
  it.
• 13:52
  But
• 13:52
  the
• 13:52
  automatic
• 13:53
  reply
• 13:53
  that,
• 13:54
  you
• 13:54
  know,
• 13:55
  doesn't
• 13:55
  come
• 13:55
  from
• 13:55
  a
• 13:55
  human
• 13:56
  and
• 13:56
  you
• 13:56
  have
• 13:56
  to
• 13:57
  kind
• 13:57
  of
• 13:57
  embrace
• 13:57
  that
• 13:57
  it's
• 13:58
  not
• 13:58
  human.
• 13:58
  But
• 13:58
  I
• 13:58
  think
• 13:58
  if
• 13:59
  I
• 13:59
  got
• 13:59
  that,
• 13:59
  I'd
• 13:59
  be
• 14:00
  really
• 14:00
  offended
• 14:00
  by
• 14:00
  it.
• 14:01
  And
• 14:01
  actually
• 14:02
  if
• 14:02
  someone,
• 14:03
  if
• 14:03
  Gen
• 14:04
  Z
• 14:04
  got
• 14:04
  it,
• 14:04
  they'd
• 14:04
  be
• 14:04
  like,
• 14:04
  this
• 14:05
  is
• 14:05
  great.
• 14:05
  I
• 14:05
  know
• 14:05
  that
• 14:05
  they're
• 14:06
  responding
• 14:06
  immediately,
• 14:06
  they're
• 14:07
  getting
• 14:07
  me
• 14:07
  information.
• 14:07
  Whereas
• 14:08
  it's,
• 14:09
  it's
• 14:09
  changing
• 14:09
  that
• 14:09
  mindset
• 14:10
  and
• 14:10
  it's
• 14:10
  making
• 14:10
  sure
• 14:10
  that
• 14:10
  everyone
• 14:11
  in
• 14:11
  the
• 14:11
  company
• 14:11
  adapts
• 14:12
  to
• 14:12
  that
• 14:12
  mindset
• 14:12
  as
• 14:12
  well.
• 14:13
  And
• 14:13
  also
• 14:13
  we,
• 14:14
  I
• 14:14
  think
• 14:14
  the
• 14:14
  thing
• 14:15
  is
• 14:15
  we
• 14:15
  forget
• 14:15
  that
• 14:15
  we
• 14:16
  do
• 14:16
  actually
• 14:16
  get
• 14:16
  emails
• 14:17
  that
• 14:17
  we
• 14:17
  know
• 14:17
  are
• 14:17
  automated
• 14:18
  all
• 14:18
  the
• 14:18
  time
• 14:18
  that
• 14:18
  we
• 14:18
  don't
• 14:19
  dislike.
• 14:20
  And
• 14:20
  so
• 14:20
  it's
• 14:20
  getting
• 14:20
  that
• 14:20
  balance
• 14:21
  in
• 14:21
  our
• 14:21
  head
• 14:22
  because
• 14:22
  actually
• 14:22
  when
• 14:23
  we
• 14:23
  fill
• 14:23
  in
• 14:23
  a,
• 14:23
  you
• 14:24
  know,
• 14:24
  we
• 14:24
  buy
• 14:24
  something
• 14:25
  online,
• 14:25
  we
• 14:26
  get
• 14:26
  that
• 14:26
  automatic
• 14:27
  email
• 14:27
  receipt
• 14:28
  instantly
• 14:28
  and
• 14:29
  not
• 14:29
  only
• 14:29
  does
• 14:29
  that
• 14:30
  tell
• 14:30
  us
• 14:30
  like
• 14:31
  what
• 14:31
  we've
• 14:31
  bought,
• 14:32
  but
• 14:32
  actually
• 14:32
  it's
• 14:32
  like
• 14:33
  a.
• 14:33
  Oh
• 14:33
  good,
• 14:34
  that's
• 14:34
  actually
• 14:34
  gone
• 14:34
  through.
• 14:35
  Because
• 14:35
  what
• 14:36
  I
• 14:36
  find
• 14:36
  is
• 14:36
  that
• 14:36
  people
• 14:36
  fill
• 14:37
  in
• 14:37
  forms
• 14:37
  on
• 14:37
  websites
• 14:38
  and
• 14:38
  if
• 14:38
  they
• 14:38
  don't
• 14:38
  get
• 14:38
  something
• 14:39
  back,
• 14:39
  they
• 14:40
  think
• 14:40
  it
• 14:40
  hasn't
• 14:40
  worked.
• 14:40
  And
• 14:41
  sometimes
• 14:41
  they'll
• 14:41
  fill
• 14:41
  in
• 14:41
  that
• 14:42
  form
• 14:42
  three
• 14:42
  times
• 14:43
  like
• 14:44
  they
• 14:44
  didn't,
• 14:44
  they
• 14:44
  didn't
• 14:44
  get
• 14:44
  it.
• 14:45
  So
• 14:45
  actually
• 14:46
  inquiries,
• 14:47
  we,
• 14:47
  we,
• 14:48
  we
• 14:48
  need
• 14:48
  that
• 14:49
  like
• 14:49
  it's
• 14:49
  almost
• 14:49
  like
• 14:50
  that
• 14:50
  little
• 14:50
  moment
• 14:50
  of
• 14:50
  gratification,
• 14:51
  that
• 14:52
  little
• 14:52
  holding
• 14:52
  automated
• 14:53
  email
• 14:53
  for
• 14:54
  us
• 14:54
  to
• 14:54
  go,
• 14:55
  okay,
• 14:55
  they've
• 14:55
  got
• 14:55
  it
• 14:55
  and
• 14:55
  here's
• 14:56
  what's
• 14:56
  going
• 14:56
  to
• 14:56
  happen
• 14:56
  next.
• 14:57
  And
• 14:57
  then
• 14:58
  we
• 14:58
  can
• 14:58
  keep
• 14:58
  that
• 14:58
  humanness,
• 14:59
  we
• 14:59
  don't
• 14:59
  ever
• 14:59
  want
• 15:00
  to
• 15:00
  lose
• 15:00
  that
• 15:00
  of
• 15:00
  then
• 15:00
  following
• 15:01
  up
• 15:01
  with
• 15:01
  that
• 15:01
  personalized
• 15:02
  reply.
• 15:03
  And
• 15:03
  I
• 15:03
  think
• 15:03
  it's
• 15:04
  that,
• 15:04
  that
• 15:04
  mindset
• 15:05
  of
• 15:05
  not
• 15:05
  pretending
• 15:06
  that
• 15:06
  our
• 15:07
  automated
• 15:07
  reply
• 15:08
  is
• 15:08
  us.
• 15:08
  I
• 15:08
  think
• 15:09
  when
• 15:09
  we
• 15:09
  try
• 15:09
  and
• 15:09
  pretend,
• 15:10
  that's
• 15:10
  when
• 15:11
  it
• 15:11
  feels
• 15:11
  like
• 15:12
  a
• 15:12
  little
• 15:12
  bit
• 15:13
  out
• 15:13
  of
• 15:13
  alignment.
• 15:13
  But
• 15:13
  everyone
• 15:14
  knows
• 15:14
  if
• 15:14
  you
• 15:14
  get
• 15:14
  an
• 15:15
  email
• 15:15
  back
• 15:15
  within
• 15:15
  30
• 15:16
  seconds
• 15:16
  of
• 15:16
  sending
• 15:16
  something,
• 15:17
  of
• 15:17
  course
• 15:17
  it's
• 15:18
  automated.
• 15:18
  No
• 15:18
  one
• 15:18
  is
• 15:19
  like.
• 15:21
  It'S
• 15:21
  changing
• 15:22
  that
• 15:22
  mindset.
• 15:22
  And
• 15:22
  I
• 15:22
  think
• 15:23
  as
• 15:23
  well
• 15:23
  that
• 15:24
  a
• 15:24
  lot
• 15:24
  of
• 15:24
  people,
• 15:25
  kind
• 15:26
  of
• 15:26
  the
• 15:26
  old
• 15:26
  school
• 15:26
  sales
• 15:26
  thing
• 15:27
  was
• 15:27
  pick
• 15:27
  up
• 15:27
  the
• 15:27
  phone,
• 15:27
  talk
• 15:28
  to
• 15:28
  them
• 15:28
  on
• 15:28
  the
• 15:28
  phone.
• 15:28
  Nobody
• 15:28
  wants
• 15:29
  to
• 15:29
  talk
• 15:29
  on
• 15:29
  the
• 15:29
  phone
• 15:29
  anymore.
• 15:30
  Like
• 15:30
  we
• 15:31
  need
• 15:31
  to
• 15:31
  not
• 15:31
  be
• 15:31
  talking
• 15:32
  on
• 15:32
  the
• 15:32
  phone,
• 15:32
  we
• 15:32
  need
• 15:32
  to
• 15:33
  be
• 15:33
  emailing,
• 15:34
  giving
• 15:34
  them
• 15:34
  the
• 15:34
  option
• 15:35
  that
• 15:35
  we
• 15:35
  are
• 15:35
  available
• 15:36
  to
• 15:36
  talk
• 15:36
  on
• 15:36
  the
• 15:36
  phone.
• 15:37
  But
• 15:37
  if
• 15:37
  you
• 15:37
  ring
• 15:37
  them,
• 15:38
  they're
• 15:38
  not
• 15:38
  gonna,
• 15:38
  they're
• 15:39
  probably
• 15:39
  gonna
• 15:39
  end
• 15:39
  up
• 15:39
  going,
• 15:39
  I
• 15:39
  don't
• 15:39
  want
• 15:40
  that
• 15:40
  venue,
• 15:40
  they're
• 15:40
  hassling
• 15:41
  me.
• 15:41
  Or
• 15:42
  just.
• 15:42
  They
• 15:42
  just
• 15:42
  don't
• 15:42
  answer
• 15:43
  the
• 15:43
  phone.
• 15:44
  There's
• 15:44
  a
• 15:45
  lot
• 15:45
  of
• 15:45
  people
• 15:45
  that
• 15:45
  don't
• 15:45
  answer
• 15:46
  the
• 15:46
  phone
• 15:46
  unless
• 15:46
  they
• 15:46
  know
• 15:47
  the
• 15:47
  number
• 15:47
  that's
• 15:47
  calling
• 15:48
  them
• 15:48
  for
• 15:48
  sure.
• 15:48
  But
• 15:49
  that's
• 15:49
  been
• 15:49
  a
• 15:49
  phenomenon
• 15:50
  for
• 15:50
  a
• 15:50
  long
• 15:51
  time.
• 15:51
  We
• 15:51
  talk
• 15:51
  about
• 15:51
  Gen
• 15:52
  Z,
• 15:52
  but
• 15:52
  even
• 15:53
  going
• 15:53
  back
• 15:53
  over
• 15:54
  a
• 15:54
  decade
• 15:54
  ago
• 15:54
  when
• 15:55
  I
• 15:55
  used
• 15:55
  to
• 15:55
  work
• 15:55
  at
• 15:55
  the
• 15:55
  radio
• 15:57
  and
• 15:57
  we
• 15:57
  used
• 15:57
  to
• 15:57
  ring
• 15:57
  people
• 15:58
  to
• 15:58
  say
• 15:58
  they'd
• 15:58
  won
• 15:58
  prizes
• 15:59
  and
• 15:59
  they
• 15:59
  wouldn't
• 15:59
  answer
• 16:00
  the
• 16:00
  phone
• 16:00
  or
• 16:01
  they
• 16:01
  would
• 16:01
  like
• 16:01
  because
• 16:02
  they
• 16:02
  just.
• 16:02
  Even
• 16:03
  then.
• 16:03
  And
• 16:03
  so
• 16:03
  we
• 16:04
  say,
• 16:04
  oh,
• 16:04
  people
• 16:04
  don't
• 16:04
  like
• 16:05
  speaking
• 16:05
  on
• 16:05
  the
• 16:05
  phone
• 16:05
  now.
• 16:05
  But
• 16:06
  actually
• 16:06
  I
• 16:07
  say
• 16:07
  people
• 16:07
  haven't
• 16:07
  enjoyed
• 16:08
  speaking
• 16:08
  on
• 16:08
  the
• 16:08
  phone
• 16:08
  for
• 16:09
  at
• 16:09
  least
• 16:09
  a
• 16:09
  decade,
• 16:10
  so
• 16:11
  it's
• 16:11
  time
• 16:11
  for
• 16:12
  us
• 16:12
  to
• 16:12
  catch
• 16:12
  up
• 16:12
  with.
• 16:13
  But
• 16:13
  interestingly,
• 16:14
  people
• 16:14
  do
• 16:14
  like
• 16:14
  talking
• 16:15
  on
• 16:15
  Zoom
• 16:15
  and
• 16:15
  they
• 16:15
  like
• 16:16
  talking
• 16:16
  on
• 16:16
  FaceTime.
• 16:17
  It's
• 16:18
  something
• 16:18
  about
• 16:18
  having
• 16:18
  that
• 16:19
  no
• 16:20
  face
• 16:20
  call
• 16:20
  that
• 16:21
  people
• 16:21
  do
• 16:21
  not
• 16:21
  like
• 16:21
  doing.
• 16:22
  That's
• 16:22
  it.
• 16:22
  They
• 16:22
  want
• 16:22
  to
• 16:23
  know
• 16:23
  who
• 16:23
  they're
• 16:23
  talking
• 16:23
  to,
• 16:23
  right?
• 16:24
  Yeah.
• 16:24
  And
• 16:25
  to
• 16:25
  have
• 16:25
  that
• 16:25
  again,
• 16:25
  a
• 16:26
  bit
• 16:26
  of
• 16:26
  a
• 16:26
  human
• 16:26
  connection,
• 16:27
  even
• 16:27
  though
• 16:27
  we're
• 16:27
  trying
• 16:27
  to
• 16:28
  avoid
• 16:28
  it
• 16:28
  in
• 16:28
  many
• 16:29
  ways.
• 16:29
  I
• 16:29
  think
• 16:29
  the
• 16:29
  other
• 16:30
  thing
• 16:30
  that's
• 16:30
  interesting
• 16:31
  when
• 16:31
  we
• 16:32
  talk
• 16:32
  about
• 16:32
  the
• 16:32
  wedding
• 16:32
  industry
• 16:33
  is
• 16:33
  almost
• 16:33
  that
• 16:34
  contradiction
• 16:34
  because
• 16:35
  we're
• 16:35
  talking
• 16:35
  about
• 16:36
  how
• 16:36
  we
• 16:36
  need
• 16:36
  to
• 16:36
  embrace
• 16:37
  the
• 16:37
  automation
• 16:37
  and
• 16:38
  the
• 16:38
  technology
• 16:39
  and
• 16:39
  the
• 16:39
  automated
• 16:40
  responses
• 16:40
  and
• 16:40
  all
• 16:40
  that
• 16:40
  kind
• 16:41
  of
• 16:41
  thing.
• 16:41
  And
• 16:41
  on
• 16:42
  the
• 16:42
  other
• 16:42
  hand,
• 16:42
  we're
• 16:42
  also
• 16:43
  talking
• 16:43
  about
• 16:43
  how
• 16:44
  you
• 16:44
  don't
• 16:44
  want
• 16:44
  the
• 16:44
  post
• 16:45
  barn
• 16:45
  to
• 16:45
  become
• 16:45
  a
• 16:45
  wedding
• 16:46
  farm
• 16:46
  and
• 16:46
  you
• 16:46
  don't
• 16:47
  just
• 16:47
  want
• 16:47
  it
• 16:47
  to
• 16:47
  be
• 16:48
  numbers
• 16:48
  and
• 16:48
  you
• 16:49
  want
• 16:49
  it
• 16:49
  to
• 16:49
  be
• 16:49
  people.
• 16:51
  So
• 16:51
  how
• 16:51
  are
• 16:52
  you
• 16:52
  kind
• 16:53
  of
• 16:53
  juggling
• 16:53
  that
• 16:54
  conundrum?
• 16:54
  What
• 16:55
  are
• 16:55
  you
• 16:55
  doing
• 16:56
  to
• 16:56
  make
• 16:56
  your
• 16:56
  clients
• 16:57
  feel
• 16:57
  like
• 16:58
  a
• 16:59
  person
• 16:59
  and
• 16:59
  feel
• 17:00
  special
• 17:00
  rather
• 17:00
  than
• 17:00
  just
• 17:01
  feeling
• 17:01
  like
• 17:01
  a
• 17:01
  number
• 17:01
  on
• 17:02
  a
• 17:02
  spreadsheet?
• 17:02
  I
• 17:03
  think
• 17:03
  a
• 17:03
  lot
• 17:03
  of
• 17:03
  it
• 17:03
  is
• 17:04
  we,
• 17:04
  when
• 17:05
  we
• 17:05
  do
• 17:05
  events,
• 17:06
  we
• 17:06
  like
• 17:06
  our
• 17:06
  menu
• 17:07
  tastings.
• 17:07
  We
• 17:07
  only
• 17:07
  have
• 17:08
  15
• 17:08
  couples
• 17:08
  in
• 17:08
  the
• 17:08
  room.
• 17:09
  We
• 17:09
  can't
• 17:09
  have
• 17:09
  just
• 17:10
  a
• 17:10
  single
• 17:10
  couple
• 17:10
  in
• 17:10
  the
• 17:10
  barn
• 17:11
  because
• 17:11
  they
• 17:11
  would
• 17:11
  be
• 17:11
  lost.
• 17:11
  But
• 17:12
  we
• 17:12
  do
• 17:12
  it
• 17:12
  a
• 17:13
  lot
• 17:13
  more
• 17:13
  intimately.
• 17:13
  So
• 17:14
  they
• 17:14
  sort
• 17:14
  of
• 17:14
  come
• 17:15
  in
• 17:15
  and
• 17:15
  they're
• 17:15
  in
• 17:16
  grouped
• 17:16
  into
• 17:16
  kind
• 17:16
  of
• 17:16
  the
• 17:17
  months
• 17:17
  they're
• 17:17
  getting
• 17:17
  married.
• 17:17
  And
• 17:18
  there'll
• 17:18
  be
• 17:18
  15
• 17:18
  couples
• 17:19
  in
• 17:19
  one
• 17:19
  place.
• 17:20
  And
• 17:20
  we
• 17:20
  make
• 17:20
  sure
• 17:21
  that
• 17:21
  we
• 17:21
  have
• 17:22
  the
• 17:22
  sales
• 17:22
  team,
• 17:23
  all
• 17:23
  the
• 17:23
  coordination
• 17:24
  team
• 17:24
  there
• 17:24
  on
• 17:24
  the
• 17:25
  day
• 17:25
  so
• 17:25
  that
• 17:25
  they're
• 17:25
  going
• 17:25
  around
• 17:26
  and
• 17:26
  chatting
• 17:26
  to
• 17:26
  each
• 17:26
  couple
• 17:27
  and
• 17:27
  knowing
• 17:27
  them
• 17:28
  by
• 17:28
  name.
• 17:28
  And
• 17:28
  we
• 17:29
  try
• 17:29
  and
• 17:29
  make
• 17:29
  sure
• 17:29
  that
• 17:29
  everyone
• 17:30
  knows
• 17:30
  a
• 17:30
  fun
• 17:30
  fact
• 17:30
  about
• 17:31
  each
• 17:31
  couple.
• 17:31
  So
• 17:31
  when
• 17:31
  they
• 17:32
  come,
• 17:32
  it's
• 17:32
  a
• 17:32
  bit
• 17:32
  Devil's
• 17:32
  Way
• 17:32
  of
• 17:33
  Prada,
• 17:33
  they'll
• 17:33
  be
• 17:33
  like,
• 17:33
  oh,
• 17:34
  this
• 17:34
  is
• 17:34
  this
• 17:34
  couple.
• 17:35
  And,
• 17:35
  oh,
• 17:35
  they
• 17:35
  got
• 17:35
  engaged
• 17:36
  in
• 17:36
  a
• 17:36
  beach
• 17:36
  in
• 17:36
  Mauritius
• 17:37
  and
• 17:37
  it
• 17:37
  was
• 17:37
  amazing.
• 17:37
  And
• 17:38
  so
• 17:38
  we
• 17:38
  try
• 17:38
  and
• 17:38
  then
• 17:39
  reference
• 17:39
  that
• 17:39
  back
• 17:40
  to
• 17:40
  them.
• 17:41
  When
• 17:41
  we
• 17:41
  send
• 17:41
  our
• 17:41
  first
• 17:42
  inquiry,
• 17:42
  we
• 17:42
  introduce
• 17:43
  every
• 17:43
  person
• 17:44
  by
• 17:44
  name
• 17:44
  in
• 17:44
  the
• 17:44
  email
• 17:45
  saying,
• 17:45
  we're
• 17:46
  a
• 17:46
  small
• 17:46
  team.
• 17:47
  You'll
• 17:47
  find
• 17:47
  one
• 17:47
  of
• 17:48
  us
• 17:48
  on
• 17:48
  the
• 17:48
  end
• 17:48
  of
• 17:48
  the
• 17:48
  email,
• 17:49
  one
• 17:49
  of
• 17:49
  us
• 17:49
  on
• 17:49
  the
• 17:49
  end
• 17:49
  of
• 17:49
  the
• 17:49
  phone.
• 17:50
  So
• 17:50
  they're
• 17:50
  automatically
• 17:51
  feeling
• 17:51
  like.
• 17:52
  Like
• 17:52
  we
• 17:52
  are
• 17:53
  people
• 17:53
  and
• 17:54
  they
• 17:54
  can
• 17:54
  talk
• 17:54
  to
• 17:54
  any
• 17:54
  one
• 17:55
  of
• 17:55
  us.
• 17:55
  So
• 17:55
  when
• 17:55
  they
• 17:55
  pick
• 17:55
  up
• 17:56
  the
• 17:56
  phone,
• 17:56
  they're.
• 17:56
  Who
• 17:56
  am
• 17:56
  I
• 17:56
  speaking
• 17:57
  to?
• 17:57
  Oh,
• 17:57
  it's
• 17:57
  Holly.
• 17:58
  Oh,
• 17:58
  great,
• 17:58
  Holly,
• 17:59
  lovely.
• 17:59
  I
• 17:59
  met
• 17:59
  with
• 17:59
  you.
• 17:59
  Let's
• 18:00
  go
• 18:00
  through
• 18:00
  and
• 18:00
  see
• 18:01
  how,
• 18:01
  how
• 18:02
  we
• 18:02
  get
• 18:02
  on
• 18:02
  with
• 18:02
  that.
• 18:03
  We
• 18:03
  make
• 18:03
  sure
• 18:03
  that
• 18:04
  when
• 18:04
  they
• 18:04
  drop
• 18:05
  off
• 18:05
  the
• 18:05
  day
• 18:05
  before
• 18:05
  their
• 18:05
  wedding,
• 18:06
  that
• 18:06
  you've
• 18:07
  got
• 18:07
  someone
• 18:07
  from
• 18:07
  the
• 18:07
  operations
• 18:08
  team,
• 18:08
  someone
• 18:08
  from
• 18:08
  the
• 18:09
  sales
• 18:09
  team
• 18:09
  with
• 18:09
  them
• 18:10
  that
• 18:10
  will
• 18:10
  run
• 18:11
  through
• 18:11
  that,
• 18:11
  their
• 18:12
  entire
• 18:12
  running
• 18:12
  order,
• 18:13
  everything,
• 18:13
  making
• 18:14
  sure
• 18:14
  they're
• 18:14
  dropping
• 18:14
  off
• 18:14
  and
• 18:14
  they
• 18:15
  feel
• 18:15
  completely
• 18:15
  comfortable
• 18:16
  before
• 18:16
  they
• 18:16
  go
• 18:16
  and
• 18:17
  have
• 18:17
  the
• 18:17
  night
• 18:17
  before
• 18:18
  their
• 18:18
  wedding.
• 18:19
  And
• 18:19
  then
• 18:19
  on
• 18:19
  the
• 18:20
  day,
• 18:20
  they'll
• 18:20
  have
• 18:21
  whoever
• 18:21
  planned
• 18:21
  the
• 18:22
  majority
• 18:22
  of
• 18:22
  the
• 18:22
  wedding
• 18:22
  with
• 18:23
  them,
• 18:23
  from
• 18:23
  the
• 18:23
  mom
• 18:24
  moment
• 18:24
  they
• 18:24
  arrive
• 18:24
  in
• 18:24
  the
• 18:24
  dressing
• 18:24
  room
• 18:25
  to
• 18:25
  the
• 18:25
  moment
• 18:25
  they're
• 18:25
  married,
• 18:26
  and
• 18:26
  they'll
• 18:26
  have
• 18:26
  already
• 18:26
  met
• 18:27
  anyone
• 18:27
  else
• 18:27
  that's
• 18:27
  there
• 18:28
  on
• 18:28
  the
• 18:28
  day.
• 18:28
  So
• 18:29
  we
• 18:29
  keep
• 18:29
  trying
• 18:30
  to
• 18:30
  make
• 18:30
  sure
• 18:31
  they
• 18:31
  feel
• 18:32
  a
• 18:32
  connection
• 18:32
  to
• 18:32
  everyone
• 18:33
  in
• 18:33
  the
• 18:33
  team.
• 18:34
  Because
• 18:34
  one
• 18:34
  of
• 18:35
  the
• 18:35
  real
• 18:35
  challenges
• 18:35
  in
• 18:35
  the
• 18:36
  business
• 18:36
  is
• 18:36
  what
• 18:36
  happens
• 18:37
  when
• 18:37
  someone's
• 18:37
  planning
• 18:37
  a
• 18:37
  wedding
• 18:38
  and
• 18:38
  then
• 18:38
  they
• 18:38
  leave.
• 18:39
  That's
• 18:39
  why
• 18:39
  we
• 18:40
  always
• 18:40
  make
• 18:40
  sure
• 18:40
  that
• 18:41
  everyone
• 18:41
  knows
• 18:41
  everyone's
• 18:42
  name,
• 18:42
  because
• 18:43
  there'll
• 18:43
  always
• 18:43
  be
• 18:43
  someone
• 18:44
  there
• 18:44
  by
• 18:44
  the
• 18:44
  end.
• 18:45
  The
• 18:45
  time
• 18:45
  they
• 18:45
  get
• 18:45
  married.
• 18:46
  Yeah,
• 18:46
  absolutely.
• 18:47
  And
• 18:47
  that's
• 18:47
  definitely
• 18:48
  something
• 18:48
  we're
• 18:49
  seeing
• 18:49
  all
• 18:49
  of
• 18:49
  the
• 18:49
  time.
• 18:50
  We
• 18:50
  know
• 18:50
  that
• 18:50
  turnover
• 18:51
  rates
• 18:51
  are
• 18:51
  high
• 18:51
  in
• 18:51
  hospitality,
• 18:52
  as
• 18:52
  we
• 18:52
  talked
• 18:53
  about
• 18:53
  earlier,
• 18:53
  and
• 18:54
  actually
• 18:54
  not
• 18:54
  having
• 18:55
  one
• 18:56
  person
• 18:56
  fully
• 18:56
  invested,
• 18:57
  where
• 18:57
  they
• 18:57
  think
• 18:57
  that's
• 18:58
  the
• 18:58
  person
• 18:58
  that
• 18:58
  they're
• 18:58
  going
• 18:59
  to
• 18:59
  have.
• 18:59
  Yeah.
• 18:59
  Is
• 19:00
  really
• 19:00
  important.
• 19:01
  And
• 19:01
  I
• 19:01
  think,
• 19:01
  again,
• 19:01
  it's
• 19:02
  getting
• 19:02
  that
• 19:02
  balance
• 19:03
  right,
• 19:03
  because
• 19:03
  other
• 19:03
  venues
• 19:04
  go
• 19:04
  the
• 19:04
  other
• 19:04
  way.
• 19:05
  So
• 19:05
  that
• 19:05
  it's
• 19:05
  so
• 19:06
  vague.
• 19:06
  You
• 19:06
  never
• 19:06
  know
• 19:06
  who
• 19:07
  you're
• 19:07
  talking
• 19:07
  to,
• 19:07
  which
• 19:08
  doesn't
• 19:08
  help
• 19:08
  either,
• 19:08
  because
• 19:09
  they
• 19:09
  do
• 19:09
  want
• 19:09
  a
• 19:09
  personal
• 19:10
  connection.
• 19:10
  But
• 19:11
  I
• 19:11
  like
• 19:11
  your
• 19:11
  idea
• 19:12
  of.
• 19:12
  Of
• 19:12
  getting
• 19:12
  them
• 19:13
  to
• 19:13
  know
• 19:13
  different
• 19:13
  members
• 19:14
  of
• 19:14
  the
• 19:14
  team.
• 19:14
  How
• 19:14
  are
• 19:15
  you
• 19:15
  trying
• 19:15
  to
• 19:15
  bring
• 19:15
  your
• 19:15
  team
• 19:16
  more
• 19:16
  to
• 19:16
  the
• 19:16
  forefront
• 19:17
  in
• 19:17
  other
• 19:17
  areas?
• 19:18
  Are
• 19:18
  you
• 19:18
  getting
• 19:18
  them
• 19:19
  at
• 19:19
  the
• 19:19
  forefront
• 19:19
  of
• 19:20
  the
• 19:20
  marketing?
• 19:20
  Are
• 19:20
  they
• 19:21
  around
• 19:21
  and
• 19:21
  about?
• 19:21
  Will
• 19:22
  I
• 19:22
  see
• 19:22
  them
• 19:22
  if
• 19:22
  I
• 19:22
  go
• 19:22
  to
• 19:23
  Instagram
• 19:23
  or
• 19:23
  TikTok?
• 19:24
  You
• 19:24
  will
• 19:24
  they?
• 19:25
  I,
• 19:25
  I,
• 19:26
  we
• 19:26
  have
• 19:26
  sort
• 19:26
  of.
• 19:27
  I
• 19:27
  tend
• 19:27
  to
• 19:27
  be
• 19:27
  doing
• 19:27
  the
• 19:28
  more
• 19:28
  serious
• 19:28
  advice
• 19:29
  thing
• 19:29
  and
• 19:29
  then
• 19:30
  Holly
• 19:30
  and,
• 19:30
  and
• 19:30
  the
• 19:31
  team
• 19:31
  are
• 19:31
  epic,
• 19:31
  but
• 19:32
  they
• 19:32
  will
• 19:32
  do
• 19:32
  their
• 19:32
  TikTok
• 19:33
  dances,
• 19:34
  they
• 19:34
  will
• 19:34
  put
• 19:34
  the
• 19:34
  Christmas
• 19:35
  trees
• 19:35
  up
• 19:35
  and,
• 19:36
  and
• 19:36
  it's
• 19:37
  great.
• 19:37
  They
• 19:37
  have
• 19:37
  so
• 19:37
  much
• 19:37
  fun
• 19:37
  doing
• 19:38
  it.
• 19:38
  But
• 19:38
  Holly
• 19:38
  was
• 19:38
  sort
• 19:38
  of
• 19:38
  cartwheeling
• 19:39
  whilst
• 19:39
  doing
• 19:39
  the
• 19:40
  Christmas
• 19:40
  trees
• 19:40
  and
• 19:40
  then
• 19:40
  we're
• 19:41
  skipping
• 19:41
  with
• 19:41
  the
• 19:41
  Christmas
• 19:41
  light.
• 19:41
  So
• 19:42
  you
• 19:42
  will,
• 19:42
  you
• 19:42
  will
• 19:43
  see
• 19:43
  them.
• 19:43
  Most
• 19:43
  likely,
• 19:44
  you'll
• 19:44
  see
• 19:44
  them
• 19:44
  more
• 19:44
  on
• 19:44
  TikTok,
• 19:45
  having
• 19:46
  a
• 19:46
  good
• 19:46
  time.
• 19:47
  We.
• 19:47
  And
• 19:47
  then
• 19:47
  on
• 19:48
  Instagram,
• 19:48
  you'll
• 19:48
  see
• 19:49
  them
• 19:49
  being
• 19:49
  a
• 19:49
  bit
• 19:50
  more
• 19:50
  about
• 19:50
  what
• 19:50
  we're
• 19:51
  doing
• 19:51
  in
• 19:51
  the
• 19:51
  weddings
• 19:51
  and
• 19:51
  the
• 19:52
  professional
• 19:52
  side
• 19:52
  of
• 19:52
  things
• 19:52
  as
• 19:53
  well.
• 19:53
  I
• 19:53
  love
• 19:54
  that
• 19:54
  because
• 19:54
  I
• 19:54
  do
• 19:54
  think
• 19:54
  it's
• 19:54
  hard
• 19:55
  because
• 19:55
  as
• 19:55
  an
• 19:55
  individual
• 19:56
  business,
• 19:56
  it's
• 19:56
  really
• 19:56
  easy
• 19:57
  to
• 19:57
  bring
• 19:57
  yourself
• 19:57
  to
• 19:58
  the
• 19:58
  front
• 19:58
  of
• 19:58
  your
• 19:58
  business,
• 19:59
  but
• 19:59
  actually
• 19:59
  when
• 20:00
  you're
• 20:00
  in
• 20:00
  a
• 20:00
  team
• 20:00
  environment
• 20:01
  and
• 20:01
  there's
• 20:01
  different
• 20:01
  faces
• 20:02
  and
• 20:02
  different
• 20:03
  staff
• 20:04
  turnover,
• 20:04
  that
• 20:05
  can
• 20:05
  be
• 20:05
  a
• 20:05
  bit
• 20:05
  of
• 20:05
  a
• 20:05
  challenge.
• 20:06
  I
• 20:06
  also
• 20:06
  really
• 20:06
  like
• 20:07
  what
• 20:07
  you
• 20:07
  said
• 20:07
  about
• 20:08
  your,
• 20:08
  like,
• 20:08
  little
• 20:08
  cheat
• 20:09
  sheet.
• 20:09
  When
• 20:09
  people
• 20:09
  come
• 20:10
  for
• 20:10
  their
• 20:10
  menu
• 20:11
  tastings
• 20:11
  where
• 20:11
  you
• 20:12
  have
• 20:12
  little
• 20:12
  bits
• 20:13
  of
• 20:13
  information
• 20:13
  about
• 20:13
  them.
• 20:14
  I
• 20:14
  mean,
• 20:14
  that's
• 20:14
  what
• 20:14
  we
• 20:14
  used
• 20:14
  to
• 20:15
  do
• 20:15
  in
• 20:15
  television
• 20:15
  and
• 20:15
  radio,
• 20:16
  right?
• 20:16
  That's,
• 20:16
  you
• 20:16
  know,
• 20:17
  when
• 20:17
  celebrities
• 20:17
  turn
• 20:18
  up
• 20:18
  because
• 20:19
  they
• 20:19
  want
• 20:19
  to
• 20:19
  feel
• 20:19
  like
• 20:20
  celebrities.
• 20:20
  You
• 20:21
  were
• 20:21
  given
• 20:22
  photos,
• 20:22
  names,
• 20:23
  information
• 20:23
  about
• 20:23
  them
• 20:24
  that
• 20:24
  you
• 20:24
  almost
• 20:24
  were
• 20:25
  kind
• 20:25
  of
• 20:25
  memorizing
• 20:25
  or
• 20:26
  had
• 20:26
  hidden
• 20:26
  on
• 20:26
  a
• 20:26
  clipboard
• 20:28
  because
• 20:28
  the
• 20:28
  Whole
• 20:28
  point
• 20:29
  was
• 20:29
  that
• 20:29
  they
• 20:29
  wanted
• 20:30
  you
• 20:30
  to,
• 20:30
  they
• 20:30
  wanted
• 20:31
  to
• 20:31
  feel
• 20:31
  like
• 20:32
  you
• 20:32
  knew
• 20:32
  who
• 20:32
  they
• 20:32
  were.
• 20:33
  And
• 20:33
  so
• 20:33
  we
• 20:34
  should
• 20:34
  be
• 20:34
  putting
• 20:34
  that
• 20:34
  same
• 20:35
  ethos
• 20:35
  because
• 20:35
  why
• 20:35
  should
• 20:35
  we
• 20:36
  be
• 20:36
  making
• 20:36
  celebrities
• 20:37
  feel
• 20:37
  like
• 20:37
  that
• 20:37
  compared
• 20:38
  to
• 20:38
  anyone
• 20:38
  else
• 20:38
  who's
• 20:38
  spending
• 20:39
  thousands
• 20:39
  of
• 20:39
  pounds
• 20:39
  on
• 20:39
  a
• 20:39
  wedding?
• 20:40
  We
• 20:40
  should
• 20:40
  be
• 20:40
  having
• 20:40
  the
• 20:40
  same
• 20:41
  ethos
• 20:41
  for
• 20:41
  them
• 20:41
  as
• 20:41
  well.
• 20:42
  And
• 20:42
  they're
• 20:42
  the
• 20:42
  guests
• 20:43
  of
• 20:43
  honor,
• 20:43
  right?
• 20:43
  Our
• 20:43
  couple
• 20:44
  are
• 20:44
  the
• 20:44
  guests
• 20:44
  of
• 20:44
  honor.
• 20:44
  They're
• 20:45
  as
• 20:45
  important
• 20:45
  as
• 20:45
  a
• 20:45
  celebrity
• 20:46
  are.
• 20:46
  Yeah.
• 20:46
  And
• 20:47
  I
• 20:47
  also
• 20:47
  to
• 20:47
  say
• 20:48
  to
• 20:48
  people
• 20:48
  as
• 20:48
  well,
• 20:48
  like
• 20:48
  if
• 20:48
  you
• 20:49
  imagine
• 20:49
  that,
• 20:49
  I
• 20:49
  don't
• 20:50
  know,
• 20:50
  Johnny
• 20:50
  Depp,
• 20:50
  David
• 20:51
  Beckham,
• 20:51
  someone
• 20:51
  like
• 20:51
  that
• 20:52
  books
• 20:52
  their
• 20:52
  wedding
• 20:52
  at
• 20:53
  your
• 20:53
  venue
• 20:53
  and
• 20:53
  comes
• 20:53
  for
• 20:53
  a
• 20:54
  tour,
• 20:54
  you
• 20:54
  will
• 20:55
  roll
• 20:55
  out
• 20:55
  the
• 20:55
  red
• 20:55
  carpet,
• 20:56
  you'll
• 20:56
  go
• 20:56
  above
• 20:56
  and
• 20:56
  beyond.
• 20:57
  But
• 20:57
  actually
• 20:57
  that
• 20:57
  should
• 20:58
  be
• 20:58
  the
• 20:58
  level
• 20:58
  you're
• 20:58
  doing
• 20:58
  for
• 20:59
  everyone.
• 20:59
  Because
• 20:59
  why,
• 21:00
  why
• 21:00
  is
• 21:01
  that
• 21:01
  person
• 21:01
  suddenly
• 21:02
  getting
• 21:02
  such
• 21:02
  a
• 21:03
  higher
• 21:03
  level
• 21:03
  of
• 21:03
  service?
• 21:04
  Because
• 21:04
  their
• 21:04
  money
• 21:05
  is
• 21:05
  as
• 21:05
  good
• 21:05
  as
• 21:06
  anyone
• 21:06
  else's
• 21:06
  money.
• 21:06
  Who's
• 21:07
  paying
• 21:07
  for
• 21:07
  the
• 21:07
  same
• 21:07
  thing?
• 21:08
  I've
• 21:08
  always
• 21:08
  said
• 21:09
  that
• 21:09
  what
• 21:09
  someone
• 21:10
  shows
• 21:10
  you
• 21:10
  when
• 21:10
  you
• 21:10
  first
• 21:11
  meet
• 21:11
  them
• 21:11
  is
• 21:11
  likely
• 21:11
  to
• 21:12
  be
• 21:12
  who
• 21:12
  they
• 21:12
  are
• 21:13
  throughout
• 21:13
  the
• 21:13
  process.
• 21:14
  So
• 21:14
  from
• 21:14
  the
• 21:14
  moment
• 21:14
  you
• 21:15
  enter
• 21:15
  a
• 21:15
  venue
• 21:15
  and
• 21:15
  you
• 21:16
  have
• 21:16
  someone
• 21:16
  giving
• 21:16
  you
• 21:16
  a
• 21:16
  show
• 21:16
  round,
• 21:17
  do
• 21:17
  they
• 21:17
  make
• 21:17
  you
• 21:18
  feel
• 21:19
  important?
• 21:19
  Do
• 21:19
  they
• 21:20
  want
• 21:20
  to
• 21:20
  get
• 21:20
  to
• 21:20
  know
• 21:20
  you?
• 21:20
  Do
• 21:21
  they
• 21:21
  invest
• 21:21
  in
• 21:21
  you?
• 21:21
  And.
• 21:22
  And
• 21:22
  therefore
• 21:23
  that's
• 21:23
  really
• 21:23
  who
• 21:24
  you're
• 21:24
  going
• 21:24
  to
• 21:24
  get
• 21:24
  throughout
• 21:24
  that
• 21:25
  process.
• 21:25
  Now,
• 21:25
  one
• 21:26
  of
• 21:26
  the
• 21:26
  pushbacks
• 21:26
  I
• 21:26
  get
• 21:27
  all
• 21:27
  of
• 21:27
  the
• 21:27
  time
• 21:27
  when
• 21:28
  I
• 21:28
  talk
• 21:28
  about
• 21:28
  personalization
• 21:29
  and
• 21:30
  making
• 21:30
  sure
• 21:30
  you
• 21:30
  make
• 21:31
  people
• 21:31
  feel
• 21:31
  valued
• 21:31
  is
• 21:32
  we're
• 21:32
  just
• 21:32
  short
• 21:32
  on
• 21:32
  time.
• 21:33
  We've
• 21:33
  got
• 21:33
  no
• 21:33
  time.
• 21:33
  We're
• 21:33
  so
• 21:34
  busy.
• 21:34
  We're
• 21:34
  so
• 21:34
  busy.
• 21:35
  As
• 21:35
  you're
• 21:36
  going
• 21:36
  into
• 21:36
  your
• 21:36
  business
• 21:36
  year,
• 21:37
  as
• 21:37
  your
• 21:37
  aim
• 21:38
  is
• 21:38
  to
• 21:38
  grow
• 21:38
  the
• 21:38
  business,
• 21:39
  how
• 21:39
  are
• 21:39
  you
• 21:40
  going
• 21:40
  to
• 21:41
  protect
• 21:42
  that
• 21:42
  value
• 21:43
  that
• 21:43
  you're
• 21:43
  putting
• 21:43
  on
• 21:43
  your
• 21:44
  customers
• 21:45
  instead
• 21:45
  of
• 21:45
  just
• 21:45
  becoming
• 21:46
  a
• 21:47
  volume
• 21:47
  machine
• 21:48
  where
• 21:48
  you're
• 21:48
  all
• 21:48
  so
• 21:48
  busy,
• 21:49
  those
• 21:49
  things
• 21:49
  slip.
• 21:50
  Yeah,
• 21:50
  a
• 21:51
  lot
• 21:51
  of
• 21:51
  it
• 21:51
  is
• 21:51
  pre
• 21:51
  planning
• 21:52
  that
• 21:52
  we
• 21:52
  will
• 21:53
  structure
• 21:53
  the
• 21:53
  planning
• 21:54
  meetings
• 21:54
  so
• 21:54
  that
• 21:55
  we
• 21:55
  look
• 21:55
  at
• 21:56
  the
• 21:56
  diary
• 21:56
  as
• 21:56
  a
• 21:56
  whole.
• 21:56
  So
• 21:57
  we
• 21:57
  look
• 21:57
  how
• 21:57
  many
• 21:57
  weddings
• 21:57
  or
• 21:58
  events
• 21:58
  we've
• 21:58
  got
• 21:58
  in
• 21:58
  that
• 21:59
  week,
• 21:59
  how
• 21:59
  many
• 21:59
  planning
• 22:00
  meetings
• 22:00
  therefore
• 22:00
  we
• 22:00
  can
• 22:00
  fit
• 22:01
  in.
• 22:01
  We
• 22:01
  look
• 22:02
  at,
• 22:02
  we
• 22:02
  do
• 22:02
  planning
• 22:03
  meetings
• 22:03
  six
• 22:03
  months
• 22:03
  and
• 22:03
  two
• 22:04
  months.
• 22:04
  So
• 22:04
  everyone
• 22:05
  has
• 22:05
  a
• 22:05
  six
• 22:05
  month
• 22:05
  planning
• 22:06
  meeting
• 22:06
  and
• 22:07
  then
• 22:07
  they'll
• 22:07
  do
• 22:07
  the
• 22:07
  two
• 22:07
  month
• 22:07
  planning
• 22:08
  meeting.
• 22:08
  So
• 22:08
  we
• 22:08
  know
• 22:08
  that
• 22:09
  a
• 22:09
  six
• 22:09
  month
• 22:09
  planning
• 22:10
  meeting
• 22:10
  will
• 22:10
  take
• 22:10
  a
• 22:10
  bit
• 22:10
  longer.
• 22:11
  A
• 22:11
  final
• 22:11
  planning
• 22:11
  meeting
• 22:12
  won't
• 22:12
  take
• 22:12
  so
• 22:12
  much,
• 22:13
  but
• 22:13
  we
• 22:13
  make
• 22:13
  sure
• 22:14
  that
• 22:14
  we're
• 22:14
  structuring
• 22:14
  so
• 22:14
  we're
• 22:15
  not
• 22:15
  doing
• 22:15
  too
• 22:15
  many
• 22:15
  in
• 22:15
  a
• 22:15
  week,
• 22:16
  so
• 22:16
  that
• 22:16
  they're
• 22:16
  still
• 22:16
  getting
• 22:17
  their
• 22:17
  notes
• 22:17
  back
• 22:17
  within
• 22:18
  48
• 22:18
  hours
• 22:19
  and
• 22:19
  that
• 22:19
  we're
• 22:20
  looking
• 22:20
  at
• 22:21
  the
• 22:21
  year
• 22:21
  and
• 22:22
  going
• 22:22
  right.
• 22:22
  Well,
• 22:22
  we
• 22:23
  know
• 22:23
  that
• 22:23
  month
• 22:23
  is
• 22:23
  busy.
• 22:24
  Let's
• 22:24
  get
• 22:24
  the
• 22:24
  planning
• 22:24
  meetings
• 22:25
  in
• 22:25
  early.
• 22:25
  Or
• 22:25
  we
• 22:26
  know
• 22:26
  that
• 22:26
  that
• 22:26
  couple
• 22:27
  live
• 22:27
  in
• 22:27
  Dubai
• 22:27
  and
• 22:28
  they're
• 22:28
  not
• 22:28
  going
• 22:28
  to
• 22:28
  be
• 22:28
  here
• 22:28
  until
• 22:29
  then.
• 22:29
  So
• 22:29
  let's
• 22:29
  make
• 22:29
  sure
• 22:30
  their
• 22:30
  planning
• 22:30
  meeting
• 22:30
  is
• 22:31
  scheduled
• 22:31
  early
• 22:31
  and
• 22:32
  we're
• 22:32
  not
• 22:32
  dropping
• 22:32
  in
• 22:32
  on
• 22:33
  them
• 22:33
  and
• 22:33
  saying,
• 22:33
  do
• 22:34
  you
• 22:34
  want
• 22:34
  a
• 22:34
  planning
• 22:34
  meeting
• 22:34
  next
• 22:34
  week?
• 22:35
  We're
• 22:35
  planning
• 22:35
  kind
• 22:36
  of
• 22:36
  months
• 22:36
  in
• 22:36
  advance
• 22:37
  where
• 22:37
  we
• 22:37
  can.
• 22:38
  Okay.
• 22:38
  So
• 22:38
  like
• 22:38
  all
• 22:39
  things
• 22:39
  basically
• 22:40
  being
• 22:40
  ahead
• 22:40
  of
• 22:40
  the
• 22:40
  game
• 22:41
  and
• 22:41
  planning
• 22:41
  because
• 22:41
  if
• 22:41
  you
• 22:42
  try
• 22:42
  and
• 22:42
  do
• 22:42
  it
• 22:42
  in
• 22:42
  the
• 22:42
  moment,
• 22:43
  that's
• 22:43
  when
• 22:43
  we
• 22:43
  get
• 22:43
  overwhelmed
• 22:44
  and
• 22:44
  it
• 22:44
  just
• 22:44
  doesn't
• 22:45
  work.
• 22:46
  Yeah.
• 22:46
  And
• 22:46
  setting
• 22:47
  those
• 22:47
  standards
• 22:47
  for
• 22:47
  the
• 22:47
  team
• 22:48
  as
• 22:48
  well,
• 22:48
  I
• 22:48
  guess
• 22:48
  is
• 22:48
  an
• 22:49
  important
• 22:49
  one
• 22:49
  too.
• 22:50
  So
• 22:50
  that
• 22:50
  they
• 22:51
  know
• 22:51
  that
• 22:52
  that
• 22:52
  expectation
• 22:53
  is
• 22:53
  the
• 22:53
  same
• 22:54
  on
• 22:54
  their
• 22:54
  busiest
• 22:54
  day,
• 22:54
  on
• 22:55
  their
• 22:55
  quietest
• 22:55
  day,
• 22:55
  that
• 22:56
  they're
• 22:56
  always
• 22:56
  at
• 22:56
  that
• 22:56
  level.
• 22:57
  As
• 22:57
  someone
• 22:58
  who
• 22:58
  manages
• 22:59
  people,
• 22:59
  how
• 23:00
  do
• 23:00
  you
• 23:00
  try
• 23:00
  and
• 23:01
  keep
• 23:01
  that
• 23:01
  culture
• 23:02
  going
• 23:02
  in
• 23:02
  your
• 23:03
  team?
• 23:03
  A
• 23:03
  lot
• 23:04
  of
• 23:04
  it
• 23:04
  is
• 23:04
  just
• 23:04
  communication.
• 23:05
  I
• 23:05
  think
• 23:05
  communication
• 23:06
  needs
• 23:06
  the
• 23:06
  breakdown
• 23:06
  of
• 23:07
  relationships.
• 23:07
  Right.
• 23:07
  That
• 23:08
  you've
• 23:08
  got
• 23:08
  to
• 23:08
  make
• 23:08
  sure
• 23:09
  you
• 23:09
  are
• 23:09
  always
• 23:10
  talking
• 23:11
  that
• 23:11
  when
• 23:11
  they
• 23:12
  come
• 23:12
  into
• 23:12
  the
• 23:12
  office
• 23:12
  in
• 23:12
  the
• 23:12
  morning,
• 23:13
  Holly
• 23:13
  will
• 23:13
  be
• 23:13
  talking
• 23:14
  to
• 23:14
  the
• 23:14
  team
• 23:14
  saying,
• 23:14
  what
• 23:14
  are
• 23:14
  you
• 23:15
  working
• 23:15
  on
• 23:15
  today?
• 23:15
  Where
• 23:16
  are
• 23:16
  we
• 23:16
  going?
• 23:16
  Oh,
• 23:17
  had
• 23:17
  a
• 23:17
  show
• 23:17
  round
• 23:18
  last
• 23:18
  night.
• 23:18
  How
• 23:18
  were
• 23:18
  the
• 23:18
  couple?
• 23:19
  What
• 23:19
  did
• 23:19
  you
• 23:19
  learn
• 23:19
  from
• 23:19
  them?
• 23:20
  And
• 23:20
  when
• 23:21
  we're
• 23:21
  doing
• 23:21
  our
• 23:21
  sales
• 23:22
  meeting,
• 23:22
  we're
• 23:23
  going
• 23:23
  through
• 23:23
  the
• 23:23
  show
• 23:24
  round
• 23:24
  and
• 23:24
  knowing
• 23:24
  everything
• 23:25
  we
• 23:25
  can
• 23:25
  about
• 23:25
  the
• 23:26
  couple,
• 23:26
  making
• 23:27
  sure
• 23:27
  that
• 23:27
  we're
• 23:27
  touching
• 23:28
  base
• 23:28
  on
• 23:28
  it.
• 23:28
  And
• 23:28
  those
• 23:29
  meetings
• 23:29
  are
• 23:29
  non
• 23:29
  negotiable.
• 23:30
  That
• 23:30
  every
• 23:30
  week
• 23:30
  we
• 23:31
  need
• 23:31
  to
• 23:31
  be
• 23:31
  running
• 23:31
  through
• 23:32
  the
• 23:32
  sales
• 23:32
  notes,
• 23:33
  every
• 23:33
  meet
• 23:33
  we
• 23:33
  need
• 23:34
  to
• 23:34
  be
• 23:34
  going
• 23:34
  through
• 23:35
  what
• 23:35
  events
• 23:35
  are
• 23:35
  coming
• 23:35
  up
• 23:36
  in
• 23:36
  the
• 23:36
  next
• 23:36
  two
• 23:36
  weeks.
• 23:37
  And
• 23:37
  then
• 23:37
  every
• 23:37
  week
• 23:38
  I
• 23:38
  look
• 23:38
  at
• 23:38
  the
• 23:38
  diary
• 23:38
  for
• 23:39
  the
• 23:39
  next
• 23:39
  month
• 23:39
  and
• 23:39
  make
• 23:39
  sure
• 23:40
  that
• 23:40
  we've
• 23:40
  got
• 23:40
  everything
• 23:40
  planned
• 23:41
  in.
• 23:41
  So
• 23:42
  it's
• 23:42
  just
• 23:42
  making
• 23:43
  sure
• 23:43
  that
• 23:43
  you've
• 23:43
  got.
• 23:44
  Even
• 23:44
  in
• 23:44
  your
• 23:44
  busiest
• 23:45
  times,
• 23:45
  there's
• 23:45
  a
• 23:45
  couple
• 23:45
  of
• 23:46
  meetings
• 23:46
  or
• 23:46
  a
• 23:46
  couple
• 23:46
  of
• 23:47
  blocks
• 23:47
  in
• 23:47
  your
• 23:47
  time
• 23:48
  that
• 23:48
  are
• 23:48
  non
• 23:48
  negotiable.
• 23:49
  That
• 23:49
  doesn't
• 23:49
  matter
• 23:49
  how
• 23:49
  busy
• 23:50
  you
• 23:50
  are,
• 23:50
  they're
• 23:50
  still
• 23:50
  going
• 23:51
  to
• 23:51
  happen.
• 23:51
  And
• 23:52
  that
• 23:52
  means
• 23:52
  you
• 23:52
  make
• 23:52
  sure
• 23:52
  everyone
• 23:53
  still
• 23:53
  gets
• 23:53
  that
• 23:53
  touch
• 23:54
  points,
• 23:54
  everyone
• 23:54
  still
• 23:54
  feels
• 23:55
  the
• 23:55
  love
• 23:55
  because
• 23:55
  you're
• 23:56
  constantly
• 23:56
  making
• 23:57
  sure
• 23:57
  you
• 23:57
  show
• 23:57
  up.
• 23:58
  Really,
• 23:58
  really
• 23:59
  important
• 23:59
  and
• 23:59
  so,
• 24:00
  so
• 24:00
  helpful.
• 24:01
  Okay,
• 24:01
  let's
• 24:01
  flip
• 24:01
  it
• 24:02
  on
• 24:02
  the
• 24:02
  other
• 24:02
  side
• 24:02
  of
• 24:02
  things
• 24:03
  because
• 24:03
  I
• 24:03
  know
• 24:03
  there'll
• 24:03
  be
• 24:03
  a
• 24:04
  lot
• 24:04
  of
• 24:04
  people
• 24:04
  listening
• 24:04
  to
• 24:05
  this
• 24:05
  who
• 24:05
  aren't
• 24:05
  working
• 24:05
  in
• 24:06
  venues
• 24:06
  and
• 24:06
  maybe
• 24:06
  they're
• 24:07
  individual
• 24:07
  suppliers,
• 24:08
  photographers,
• 24:08
  cake
• 24:08
  makers.
• 24:09
  And
• 24:09
  the
• 24:10
  number
• 24:10
  one
• 24:10
  question
• 24:11
  they
• 24:11
  always
• 24:11
  have
• 24:12
  is
• 24:12
  I
• 24:12
  want
• 24:12
  to
• 24:13
  be
• 24:13
  a
• 24:13
  recommended
• 24:13
  supplier,
• 24:14
  a
• 24:14
  venue
• 24:14
  I'm
• 24:14
  sure
• 24:14
  you
• 24:15
  hear
• 24:15
  this
• 24:15
  all
• 24:16
  of
• 24:16
  the
• 24:16
  time.
• 24:16
  So
• 24:17
  every
• 24:17
  venue
• 24:18
  has
• 24:18
  a
• 24:18
  different
• 24:18
  system.
• 24:19
  Every
• 24:19
  venue
• 24:19
  works
• 24:19
  very
• 24:20
  differently
• 24:20
  for
• 24:20
  your
• 24:21
  venue.
• 24:21
  How
• 24:22
  do
• 24:22
  you
• 24:22
  build
• 24:22
  relationships
• 24:23
  with
• 24:23
  suppliers?
• 24:24
  How
• 24:24
  do
• 24:24
  you
• 24:24
  make
• 24:25
  that
• 24:25
  happen
• 24:25
  for
• 24:26
  people?
• 24:26
  Yeah,
• 24:27
  we
• 24:27
  get
• 24:27
  it
• 24:27
  a
• 24:28
  lot
• 24:28
  and
• 24:28
  I
• 24:28
  do
• 24:28
  understand,
• 24:29
  we
• 24:29
  are
• 24:30
  very,
• 24:30
  very
• 24:31
  keen.
• 24:31
  We
• 24:32
  look
• 24:32
  after
• 24:32
  our
• 24:32
  suppliers.
• 24:33
  And
• 24:33
  I
• 24:33
  think
• 24:33
  when
• 24:33
  you
• 24:33
  speak
• 24:34
  to
• 24:34
  people
• 24:34
  in
• 24:34
  the
• 24:34
  industry,
• 24:34
  a
• 24:34
  lot
• 24:35
  of
• 24:35
  people
• 24:35
  will
• 24:35
  say,
• 24:35
  oh,
• 24:35
  the
• 24:35
  postman.
• 24:36
  They
• 24:36
  make
• 24:36
  sure
• 24:36
  that
• 24:37
  they
• 24:37
  actually
• 24:37
  care
• 24:37
  about
• 24:38
  suppliers.
• 24:38
  And
• 24:39
  someone
• 24:39
  asked
• 24:40
  me
• 24:40
  whether
• 24:40
  that
• 24:40
  was
• 24:40
  a
• 24:40
  business
• 24:41
  and
• 24:41
  I
• 24:41
  said,
• 24:41
  no,
• 24:41
  it's
• 24:42
  not
• 24:42
  a
• 24:42
  business
• 24:42
  decision.
• 24:42
  I
• 24:42
  just
• 24:43
  used
• 24:43
  to
• 24:43
  be
• 24:43
  that
• 24:43
  person.
• 24:43
  I
• 24:44
  used
• 24:44
  to
• 24:44
  helicopter
• 24:45
  into
• 24:45
  venues
• 24:45
  and
• 24:46
  deliver
• 24:46
  and
• 24:46
  not
• 24:46
  know
• 24:46
  if
• 24:47
  I
• 24:47
  could
• 24:47
  get
• 24:47
  a
• 24:47
  glass
• 24:47
  of
• 24:47
  water,
• 24:48
  not
• 24:48
  know,
• 24:48
  like
• 24:49
  have
• 24:49
  to
• 24:49
  beg
• 24:49
  for
• 24:49
  a
• 24:49
  cup
• 24:50
  of
• 24:50
  tea.
• 24:50
  And
• 24:50
  I
• 24:51
  never
• 24:51
  want
• 24:51
  people
• 24:51
  to
• 24:52
  feel
• 24:52
  that
• 24:52
  way
• 24:52
  when
• 24:52
  they
• 24:52
  come
• 24:53
  to
• 24:53
  the
• 24:53
  venue.
• 24:54
  So
• 24:54
  all
• 24:54
  of
• 24:54
  our
• 24:54
  suppliers
• 24:55
  will
• 24:55
  get
• 24:55
  a
• 24:56
  soft
• 24:56
  drinks,
• 24:57
  tea,
• 24:57
  coffee,
• 24:57
  whatever
• 24:58
  they
• 24:58
  want.
• 24:58
  We
• 24:58
  do
• 24:58
  a
• 24:58
  three
• 24:59
  course
• 24:59
  meal
• 24:59
  for
• 24:59
  anyone
• 25:00
  that's
• 25:00
  here
• 25:00
  all
• 25:00
  day.
• 25:00
  We
• 25:01
  make
• 25:01
  sure
• 25:01
  that
• 25:01
  they're
• 25:01
  briefed,
• 25:02
  we
• 25:02
  make
• 25:02
  sure
• 25:03
  they've
• 25:03
  got
• 25:03
  a
• 25:03
  space
• 25:03
  to
• 25:03
  go
• 25:03
  to,
• 25:04
  we
• 25:04
  really
• 25:04
  look
• 25:04
  after
• 25:04
  them.
• 25:05
  And
• 25:05
  so
• 25:05
  a
• 25:05
  lot
• 25:05
  of
• 25:05
  suppliers
• 25:06
  ask
• 25:06
  us,
• 25:06
  we
• 25:07
  want
• 25:07
  to
• 25:07
  be
• 25:07
  on
• 25:07
  the
• 25:07
  postbarn
• 25:08
  list
• 25:08
  list.
• 25:08
  But
• 25:08
  we
• 25:09
  ultimately,
• 25:10
  the
• 25:10
  only
• 25:10
  people
• 25:10
  we
• 25:10
  put
• 25:10
  on
• 25:11
  our
• 25:11
  list
• 25:11
  are
• 25:11
  people
• 25:11
  we've
• 25:11
  worked
• 25:12
  with
• 25:12
  repeatedly
• 25:13
  and
• 25:13
  we've
• 25:13
  had
• 25:14
  excellent
• 25:14
  feedback
• 25:14
  from
• 25:15
  not
• 25:15
  just
• 25:15
  our
• 25:15
  couples,
• 25:16
  but
• 25:16
  also
• 25:16
  from
• 25:16
  our
• 25:17
  team.
• 25:18
  And
• 25:18
  sometimes
• 25:18
  you,
• 25:19
  you,
• 25:19
  I
• 25:20
  understand
• 25:20
  sometimes
• 25:21
  a
• 25:21
  supplier
• 25:21
  will
• 25:21
  turn
• 25:22
  up
• 25:22
  on
• 25:22
  site
• 25:22
  and
• 25:23
  maybe
• 25:23
  have
• 25:23
  a
• 25:23
  bit
• 25:23
  of
• 25:23
  arrogance
• 25:24
  about
• 25:24
  that.
• 25:24
  They
• 25:25
  know
• 25:25
  what
• 25:25
  they're
• 25:25
  doing,
• 25:26
  even
• 25:26
  if
• 25:26
  they've
• 25:26
  never
• 25:27
  worked
• 25:27
  at
• 25:27
  our
• 25:27
  venue.
• 25:28
  And
• 25:28
  we're
• 25:28
  very
• 25:28
  much
• 25:28
  kind
• 25:29
  of
• 25:29
  going,
• 25:29
  let
• 25:29
  us
• 25:29
  talk
• 25:30
  to
• 25:30
  you
• 25:30
  about
• 25:30
  how
• 25:30
  it
• 25:30
  works
• 25:31
  here.
• 25:31
  And
• 25:31
  they're
• 25:31
  like,
• 25:31
  no,
• 25:31
  no,
• 25:31
  we
• 25:32
  know.
• 25:32
  And
• 25:33
  that's
• 25:33
  the
• 25:33
  sort
• 25:33
  of
• 25:33
  feedback
• 25:34
  we'll
• 25:34
  get
• 25:34
  from
• 25:34
  someone
• 25:34
  going,
• 25:35
  well,
• 25:35
  they,
• 25:36
  they
• 25:36
  weren't
• 25:36
  overly
• 25:37
  supportive
• 25:37
  of
• 25:37
  us
• 25:38
  trying
• 25:38
  to
• 25:38
  help
• 25:38
  guide
• 25:39
  them
• 25:39
  throughout
• 25:39
  the
• 25:39
  day.
• 25:41
  So
• 25:41
  we,
• 25:42
  we
• 25:42
  review
• 25:42
  our
• 25:43
  supplier
• 25:43
  list
• 25:44
  once
• 25:44
  a
• 25:44
  year
• 25:45
  and
• 25:46
  it's,
• 25:46
  it
• 25:46
  is
• 25:46
  rare
• 25:46
  that
• 25:47
  we
• 25:47
  add
• 25:47
  suppliers
• 25:48
  on
• 25:49
  and
• 25:50
  really
• 25:50
  ultimately
• 25:50
  it's
• 25:51
  more
• 25:51
  about
• 25:51
  kind
• 25:51
  of
• 25:51
  keeping
• 25:52
  and
• 25:52
  maintaining
• 25:52
  the
• 25:52
  relationships
• 25:53
  we've
• 25:53
  got.
• 25:53
  We
• 25:54
  kind
• 25:54
  of
• 25:54
  have
• 25:55
  our
• 25:55
  internal
• 25:56
  family
• 25:56
  suppliers
• 25:57
  as
• 25:57
  well
• 25:57
  as
• 25:57
  our
• 25:58
  supplier
• 25:58
  list.
• 25:59
  And
• 25:59
  they're
• 25:59
  people
• 25:59
  like
• 26:00
  Harrison
• 26:00
  and
• 26:00
  Green,
• 26:01
  Katy
• 26:02
  B,
• 26:02
  Chris
• 26:02
  Kemp,
• 26:03
  Club
• 26:03
  Kudo.
• 26:03
  They're
• 26:03
  people
• 26:04
  we
• 26:04
  work
• 26:04
  with
• 26:04
  all
• 26:04
  the
• 26:04
  time
• 26:05
  that,
• 26:05
  that
• 26:06
  if
• 26:06
  we
• 26:06
  need
• 26:06
  anything,
• 26:07
  they
• 26:07
  will
• 26:08
  be
• 26:08
  here
• 26:08
  and
• 26:08
  they
• 26:08
  will
• 26:08
  do
• 26:08
  it.
• 26:09
  If
• 26:09
  a
• 26:09
  couple
• 26:09
  is
• 26:10
  let
• 26:10
  down
• 26:10
  by
• 26:11
  their
• 26:11
  photographer,
• 26:12
  we'll
• 26:12
  ring
• 26:12
  up
• 26:12
  Chris
• 26:13
  and
• 26:13
  say,
• 26:13
  chris,
• 26:13
  are
• 26:14
  you
• 26:14
  available
• 26:14
  next
• 26:14
  week?
• 26:14
  And
• 26:15
  he'll
• 26:15
  go,
• 26:15
  I'll
• 26:15
  drop
• 26:15
  everything,
• 26:16
  I'll
• 26:16
  be
• 26:16
  there.
• 26:16
  So
• 26:17
  it's
• 26:17
  Very
• 26:18
  much
• 26:18
  about
• 26:19
  if
• 26:20
  you
• 26:20
  work
• 26:20
  closely
• 26:21
  with
• 26:21
  the
• 26:21
  venue,
• 26:21
  nurture
• 26:22
  that
• 26:22
  relationship.
• 26:23
  Anyone
• 26:23
  that
• 26:23
  comes
• 26:24
  to
• 26:24
  us
• 26:24
  and
• 26:24
  asks,
• 26:25
  we've
• 26:25
  worked
• 26:25
  here
• 26:25
  once,
• 26:25
  we
• 26:26
  want
• 26:26
  to
• 26:26
  be
• 26:26
  on
• 26:26
  your
• 26:26
  list.
• 26:27
  To
• 26:27
  us
• 26:27
  that's
• 26:27
  a
• 26:28
  little
• 26:28
  bit
• 26:29
  rude
• 26:29
  because
• 26:30
  we
• 26:30
  don't
• 26:30
  know
• 26:31
  you
• 26:31
  enough.
• 26:31
  We
• 26:31
  don't
• 26:32
  know
• 26:32
  that
• 26:32
  you
• 26:32
  can
• 26:32
  consistently
• 26:33
  deliver
• 26:34
  that
• 26:34
  service
• 26:34
  to
• 26:35
  our
• 26:35
  couples
• 26:35
  and
• 26:35
  that
• 26:36
  they
• 26:36
  can
• 26:36
  trust
• 26:36
  us
• 26:37
  then
• 26:37
  therefore
• 26:37
  recommend
• 26:38
  you.
• 26:39
  Yeah,
• 26:39
  that
• 26:39
  makes
• 26:39
  perfect
• 26:40
  sense.
• 26:40
  And
• 26:40
  I
• 26:40
  guess
• 26:41
  the
• 26:41
  problem
• 26:41
  people
• 26:41
  have
• 26:42
  is
• 26:42
  that
• 26:42
  it
• 26:42
  then
• 26:43
  becomes
• 26:43
  a
• 26:43
  chicken
• 26:43
  and
• 26:43
  egg
• 26:44
  situation
• 26:44
  because
• 26:44
  they
• 26:45
  want
• 26:45
  to
• 26:45
  work
• 26:45
  at
• 26:45
  the
• 26:45
  post
• 26:45
  bond
• 26:46
  more
• 26:46
  but
• 26:47
  they,
• 26:47
  in
• 26:47
  order
• 26:47
  to
• 26:48
  be
• 26:48
  recommended
• 26:48
  by
• 26:48
  you,
• 26:49
  they
• 26:49
  need
• 26:49
  to
• 26:49
  have
• 26:49
  worked
• 26:49
  there.
• 26:49
  And
• 26:50
  so
• 26:50
  then
• 26:50
  you
• 26:50
  kind
• 26:51
  of
• 26:51
  go
• 26:51
  round
• 26:51
  in
• 26:51
  this
• 26:51
  spiral
• 26:52
  loop.
• 26:52
  How
• 26:52
  did
• 26:53
  you
• 26:53
  initially
• 26:54
  come
• 26:54
  up
• 26:54
  with
• 26:54
  the
• 26:54
  list
• 26:55
  that
• 26:55
  you've
• 26:55
  got?
• 26:55
  Because
• 26:56
  you
• 26:56
  know
• 26:57
  there
• 26:57
  is
• 26:58
  new
• 26:58
  venues
• 26:58
  opening
• 26:59
  all
• 26:59
  the
• 26:59
  time
• 26:59
  and
• 26:59
  they'll
• 27:00
  be
• 27:00
  looking
• 27:00
  for
• 27:00
  people
• 27:00
  and
• 27:01
  in
• 27:01
  some
• 27:01
  ways
• 27:01
  that's
• 27:01
  the
• 27:02
  best
• 27:02
  time
• 27:02
  to
• 27:03
  get
• 27:03
  in
• 27:03
  with
• 27:03
  a
• 27:03
  place
• 27:03
  because
• 27:04
  you
• 27:04
  can
• 27:04
  be
• 27:04
  there
• 27:05
  from
• 27:05
  day
• 27:05
  one.
• 27:05
  So
• 27:06
  how
• 27:06
  did
• 27:06
  that
• 27:07
  happen?
• 27:07
  Like
• 27:07
  what,
• 27:08
  what
• 27:08
  did
• 27:08
  you
• 27:08
  do
• 27:09
  to
• 27:09
  grow
• 27:09
  those
• 27:10
  initial.
• 27:11
  We
• 27:11
  were
• 27:12
  really
• 27:12
  lucky
• 27:12
  because
• 27:12
  we
• 27:12
  have
• 27:13
  the
• 27:13
  sister
• 27:13
  company,
• 27:14
  Donington
• 27:15
  Hotel.
• 27:15
  They,
• 27:16
  they're
• 27:16
  established
• 27:17
  relationships
• 27:17
  there,
• 27:18
  they
• 27:18
  do
• 27:19
  a
• 27:19
  few
• 27:19
  weddings
• 27:19
  a
• 27:19
  year
• 27:19
  and
• 27:20
  then
• 27:20
  we
• 27:20
  also
• 27:20
  had
• 27:20
  the
• 27:21
  vineyard
• 27:21
  at
• 27:21
  the
• 27:21
  time
• 27:22
  and
• 27:22
  so
• 27:22
  we
• 27:22
  had
• 27:22
  relationships
• 27:23
  there.
• 27:23
  But
• 27:23
  ultimately
• 27:24
  we
• 27:24
  went
• 27:24
  out
• 27:25
  to.
• 27:25
  We
• 27:25
  tried
• 27:26
  to
• 27:26
  be
• 27:26
  as
• 27:26
  local
• 27:26
  as
• 27:27
  possible.
• 27:27
  When
• 27:27
  we
• 27:27
  first
• 27:27
  founded
• 27:28
  this
• 27:28
  list
• 27:28
  we
• 27:28
  were
• 27:29
  talking
• 27:29
  about
• 27:29
  the
• 27:29
  sustainability.
• 27:30
  We're
• 27:31
  quite
• 27:32
  an
• 27:32
  eco
• 27:32
  friendly
• 27:32
  building,
• 27:33
  how
• 27:33
  we
• 27:33
  approach
• 27:34
  things.
• 27:34
  So,
• 27:34
  so
• 27:35
  we
• 27:35
  looked
• 27:35
  at
• 27:35
  anyone
• 27:36
  within
• 27:36
  kind
• 27:36
  of
• 27:36
  a
• 27:36
  half
• 27:36
  hour
• 27:37
  hour
• 27:37
  radius.
• 27:37
  We
• 27:38
  invited
• 27:38
  them
• 27:38
  all
• 27:39
  to
• 27:39
  do
• 27:39
  a
• 27:39
  styled
• 27:39
  shoot
• 27:41
  so
• 27:41
  that
• 27:41
  we
• 27:42
  could
• 27:42
  see
• 27:42
  what
• 27:43
  images
• 27:43
  they
• 27:43
  sent
• 27:44
  back,
• 27:44
  what
• 27:44
  standard
• 27:45
  they
• 27:45
  produced,
• 27:45
  what
• 27:45
  florals
• 27:46
  they
• 27:46
  produced,
• 27:47
  what
• 27:47
  cakes
• 27:48
  they
• 27:48
  produced.
• 27:48
  And
• 27:49
  we
• 27:49
  did
• 27:50
  a
• 27:50
  massive
• 27:51
  styled
• 27:51
  shoot
• 27:51
  when
• 27:51
  the
• 27:51
  barn
• 27:52
  was
• 27:52
  first
• 27:52
  built.
• 27:53
  And
• 27:53
  therefore
• 27:54
  we
• 27:54
  then
• 27:54
  picked
• 27:54
  who
• 27:55
  was
• 27:55
  right
• 27:55
  from
• 27:55
  that
• 27:55
  list
• 27:56
  and
• 27:56
  who
• 27:56
  was,
• 27:56
  who
• 27:56
  wasn't
• 27:57
  quite
• 27:57
  right.
• 27:57
  And
• 27:58
  I
• 27:58
  joined
• 27:58
  a
• 27:58
  year
• 27:59
  after
• 27:59
  they
• 27:59
  did
• 27:59
  that
• 28:00
  process
• 28:00
  and
• 28:01
  I
• 28:01
  looked
• 28:01
  at
• 28:01
  a
• 28:01
  lot
• 28:01
  of
• 28:02
  suppliers
• 28:02
  on
• 28:02
  there
• 28:02
  that
• 28:03
  had,
• 28:03
  had
• 28:03
  done
• 28:04
  amazing
• 28:04
  stuff
• 28:05
  for
• 28:05
  this,
• 28:05
  the
• 28:06
  styled
• 28:06
  shoot.
• 28:07
  But
• 28:07
  ultimately
• 28:07
  they
• 28:07
  hadn't
• 28:08
  worked
• 28:08
  with
• 28:08
  us
• 28:08
  within
• 28:09
  a
• 28:09
  year
• 28:09
  and
• 28:09
  a
• 28:09
  half
• 28:10
  in
• 28:10
  the
• 28:10
  business.
• 28:10
  And
• 28:11
  I
• 28:11
  was
• 28:11
  going,
• 28:11
  well,
• 28:11
  if
• 28:11
  they
• 28:11
  haven't
• 28:12
  worked
• 28:12
  with
• 28:12
  us
• 28:12
  in
• 28:12
  a
• 28:12
  year
• 28:12
  and
• 28:13
  a
• 28:13
  half,
• 28:13
  are
• 28:13
  they
• 28:13
  actually
• 28:13
  the
• 28:14
  right
• 28:14
  supplier?
• 28:14
  Let's
• 28:14
  revisit
• 28:15
  this.
• 28:15
  And
• 28:15
  that's
• 28:16
  really
• 28:16
  how
• 28:16
  we
• 28:16
  kind
• 28:16
  of
• 28:17
  built
• 28:17
  the
• 28:17
  list
• 28:17
  we've
• 28:17
  got
• 28:18
  now
• 28:18
  that
• 28:18
  we
• 28:19
  opened
• 28:19
  with.
• 28:20
  What
• 28:20
  everyone
• 28:20
  recommended
• 28:21
  was
• 28:21
  right,
• 28:22
  what
• 28:22
  we
• 28:22
  experienced
• 28:23
  was
• 28:23
  right.
• 28:24
  And
• 28:24
  then
• 28:24
  we
• 28:24
  went
• 28:24
  actually
• 28:25
  what
• 28:25
  is
• 28:26
  right
• 28:26
  for
• 28:26
  the
• 28:26
  business?
• 28:26
  And
• 28:27
  let's
• 28:27
  review
• 28:27
  that.
• 28:27
  I
• 28:28
  think
• 28:28
  it's
• 28:28
  important
• 28:28
  as
• 28:28
  well
• 28:29
  that
• 28:29
  you
• 28:29
  do
• 28:29
  review
• 28:29
  that
• 28:30
  list.
• 28:30
  Every
• 28:30
  year.
• 28:31
  I
• 28:31
  think
• 28:31
  this
• 28:31
  is
• 28:31
  somewhere
• 28:32
  where
• 28:32
  venues
• 28:33
  often
• 28:33
  go
• 28:34
  wrong.
• 28:34
  It
• 28:34
  gets
• 28:34
  neglected
• 28:35
  and
• 28:35
  it
• 28:35
  gets
• 28:36
  old
• 28:36
  and
• 28:36
  it
• 28:36
  goes
• 28:36
  out
• 28:37
  of
• 28:37
  date.
• 28:37
  And,
• 28:37
  you
• 28:38
  know,
• 28:38
  they
• 28:38
  have
• 28:38
  people
• 28:38
  on
• 28:38
  the
• 28:38
  list
• 28:39
  that
• 28:39
  aren't
• 28:39
  still
• 28:39
  in
• 28:39
  business
• 28:40
  and
• 28:40
  all
• 28:40
  that
• 28:40
  kind
• 28:40
  of
• 28:40
  thing.
• 28:41
  So
• 28:41
  when
• 28:41
  you're
• 28:41
  reviewing,
• 28:42
  you're
• 28:42
  saying,
• 28:43
  okay,
• 28:43
  we
• 28:43
  don't
• 28:43
  often
• 28:44
  add
• 28:44
  new
• 28:44
  people,
• 28:45
  but
• 28:45
  presumably
• 28:45
  you're
• 28:46
  looking
• 28:46
  for
• 28:46
  certain
• 28:46
  things
• 28:47
  to
• 28:47
  see
• 28:47
  whether
• 28:47
  or
• 28:48
  not
• 28:48
  people
• 28:49
  stay
• 28:49
  as
• 28:50
  part
• 28:50
  of
• 28:50
  that
• 28:50
  family.
• 28:51
  Yeah,
• 28:51
  and
• 28:52
  we'll,
• 28:52
  we'll
• 28:52
  have
• 28:52
  a
• 28:52
  look.
• 28:52
  A
• 28:53
  lot
• 28:53
  of
• 28:53
  it
• 28:53
  is,
• 28:53
  are
• 28:53
  they
• 28:54
  posting
• 28:54
  us
• 28:54
  on
• 28:54
  social
• 28:55
  media?
• 28:55
  Are
• 28:55
  they
• 28:56
  interacting
• 28:56
  with
• 28:56
  us?
• 28:57
  Are
• 28:57
  they
• 28:58
  reposting
• 28:59
  anything
• 28:59
  we
• 28:59
  post?
• 29:00
  Are
• 29:00
  we
• 29:00
  be
• 29:01
  listed
• 29:01
  on
• 29:01
  their
• 29:02
  website
• 29:02
  and
• 29:02
  we'll
• 29:02
  do
• 29:03
  a
• 29:03
  check?
• 29:03
  It's
• 29:03
  quite
• 29:03
  a
• 29:04
  long
• 29:04
  process,
• 29:04
  which
• 29:05
  is
• 29:05
  why
• 29:05
  it
• 29:06
  is
• 29:06
  one
• 29:06
  of
• 29:06
  the
• 29:06
  things
• 29:06
  that
• 29:07
  falls
• 29:07
  by
• 29:07
  the
• 29:07
  wayside
• 29:08
  with,
• 29:08
  with
• 29:08
  venues
• 29:08
  in
• 29:09
  particular,
• 29:09
  because
• 29:09
  you
• 29:10
  have
• 29:10
  to
• 29:10
  go
• 29:10
  and
• 29:10
  you
• 29:10
  have
• 29:11
  to
• 29:11
  check
• 29:11
  their
• 29:11
  Instagrams,
• 29:12
  their
• 29:12
  tick
• 29:12
  tocks,
• 29:12
  their
• 29:13
  social
• 29:13
  media,
• 29:13
  their
• 29:13
  website.
• 29:14
  Are
• 29:14
  you
• 29:15
  listed?
• 29:15
  Are
• 29:15
  they
• 29:15
  sharing
• 29:16
  you?
• 29:16
  Are
• 29:17
  we
• 29:17
  sharing
• 29:17
  them
• 29:17
  enough?
• 29:18
  Are
• 29:18
  we
• 29:19
  crediting
• 29:19
  them
• 29:19
  enough
• 29:21
  as
• 29:21
  well?
• 29:21
  So
• 29:22
  it,
• 29:22
  it's,
• 29:23
  it's
• 29:23
  worth
• 29:24
  the
• 29:24
  time
• 29:24
  to
• 29:25
  put
• 29:25
  in
• 29:25
  to,
• 29:25
  to
• 29:26
  do
• 29:26
  that.
• 29:26
  But
• 29:27
  it,
• 29:27
  it
• 29:28
  definitely
• 29:28
  is
• 29:28
  something
• 29:28
  that
• 29:29
  when
• 29:29
  you're
• 29:29
  January,
• 29:29
  peak
• 29:30
  season,
• 29:30
  you're
• 29:30
  thinking,
• 29:31
  oh,
• 29:31
  God,
• 29:31
  I
• 29:31
  need
• 29:31
  to
• 29:32
  do
• 29:33
  that.
• 29:33
  It.
• 29:33
  Everyone
• 29:34
  kind
• 29:34
  of
• 29:34
  goes,
• 29:34
  you
• 29:34
  know
• 29:34
  what,
• 29:34
  that
• 29:35
  can
• 29:35
  wait
• 29:35
  till
• 29:35
  next
• 29:35
  year.
• 29:36
  Yeah,
• 29:36
  absolutely.
• 29:36
  But
• 29:37
  it
• 29:37
  is
• 29:37
  so
• 29:37
  important
• 29:38
  because
• 29:38
  actually
• 29:38
  you're
• 29:39
  recommending
• 29:40
  people
• 29:40
  and
• 29:40
  if
• 29:40
  they're
• 29:40
  not
• 29:40
  doing
• 29:41
  a
• 29:41
  good
• 29:41
  job
• 29:41
  or
• 29:42
  they're
• 29:42
  going
• 29:42
  out
• 29:42
  of
• 29:42
  business
• 29:43
  or
• 29:43
  they've
• 29:43
  suddenly
• 29:43
  kind
• 29:44
  of
• 29:44
  gone
• 29:45
  stale,
• 29:45
  actually,
• 29:46
  that
• 29:46
  tarnishes
• 29:47
  the
• 29:47
  venue's
• 29:47
  reputation
• 29:48
  because
• 29:48
  you've
• 29:48
  told
• 29:49
  your
• 29:49
  couples,
• 29:49
  we
• 29:50
  trust
• 29:50
  these
• 29:50
  people,
• 29:51
  and
• 29:51
  actually
• 29:52
  that's
• 29:52
  gone.
• 29:53
  And
• 29:53
  when
• 29:53
  I
• 29:53
  do
• 29:53
  show
• 29:54
  rounds,
• 29:54
  I'm,
• 29:54
  I'm
• 29:54
  really
• 29:54
  clear
• 29:55
  with
• 29:55
  the
• 29:55
  couples
• 29:55
  that
• 29:55
  I
• 29:55
  say
• 29:56
  we
• 29:56
  don't
• 29:56
  commission
• 29:56
  our
• 29:56
  suppliers.
• 29:57
  We,
• 29:58
  we
• 29:58
  recommend,
• 29:59
  we
• 29:59
  trust
• 29:59
  them
• 29:59
  and
• 30:00
  we
• 30:00
  trust
• 30:00
  that
• 30:00
  they'll
• 30:00
  give
• 30:01
  you
• 30:01
  the
• 30:01
  best
• 30:01
  day
• 30:02
  possible.
• 30:02
  And
• 30:02
  particularly
• 30:03
  people
• 30:03
  booking
• 30:03
  on
• 30:04
  a
• 30:04
  short
• 30:04
  lead
• 30:04
  time,
• 30:05
  I
• 30:05
  always
• 30:05
  say,
• 30:06
  look,
• 30:06
  whether
• 30:07
  you
• 30:07
  book
• 30:07
  us
• 30:07
  or
• 30:07
  another
• 30:08
  venue,
• 30:08
  go
• 30:08
  with
• 30:08
  their
• 30:09
  recommended
• 30:09
  suppliers
• 30:09
  because
• 30:10
  they,
• 30:10
  you
• 30:10
  won't
• 30:10
  have
• 30:10
  to
• 30:10
  do
• 30:11
  any
• 30:11
  legwork
• 30:11
  with
• 30:11
  that
• 30:11
  supplier.
• 30:12
  If
• 30:12
  a
• 30:12
  supplier's
• 30:12
  never
• 30:13
  worked
• 30:13
  at
• 30:13
  a
• 30:13
  venue,
• 30:14
  the
• 30:14
  day
• 30:14
  is
• 30:14
  going
• 30:14
  to
• 30:14
  be
• 30:14
  a
• 30:14
  lot
• 30:15
  harder
• 30:15
  for
• 30:15
  everyone
• 30:15
  to
• 30:16
  make
• 30:16
  sure
• 30:16
  it
• 30:16
  runs
• 30:16
  as
• 30:17
  smoothly
• 30:17
  as
• 30:17
  possible.
• 30:18
  Whereas
• 30:18
  if
• 30:18
  you're
• 30:18
  working
• 30:18
  with
• 30:19
  the
• 30:19
  dream
• 30:19
  team,
• 30:20
  you
• 30:20
  know
• 30:20
  that
• 30:20
  you
• 30:21
  could
• 30:21
  turn
• 30:21
  your
• 30:21
  back
• 30:21
  and
• 30:21
  that
• 30:21
  wedding
• 30:22
  would
• 30:22
  still
• 30:22
  run.
• 30:23
  Yeah,
• 30:23
  absolutely.
• 30:24
  And
• 30:24
  it's
• 30:24
  really,
• 30:25
  it
• 30:25
  comes
• 30:25
  down
• 30:25
  to
• 30:26
  relationship.
• 30:26
  And
• 30:26
  I
• 30:26
  think
• 30:26
  this
• 30:27
  is
• 30:27
  where
• 30:27
  people
• 30:28
  fall
• 30:28
  down
• 30:28
  when
• 30:28
  they
• 30:29
  just
• 30:29
  send
• 30:29
  the
• 30:29
  cold
• 30:29
  email,
• 30:30
  how
• 30:30
  can
• 30:30
  I
• 30:30
  be
• 30:30
  on
• 30:30
  your
• 30:31
  list?
• 30:31
  Or,
• 30:31
  hey,
• 30:31
  I've
• 30:31
  been
• 30:32
  at
• 30:32
  your
• 30:32
  venue
• 30:32
  once,
• 30:32
  can
• 30:33
  you
• 30:33
  recommend
• 30:33
  me?
• 30:34
  Is
• 30:34
  completely
• 30:35
  neglecting
• 30:35
  that
• 30:36
  they
• 30:36
  don't
• 30:36
  use
• 30:36
  your
• 30:37
  name.
• 30:37
  I'm
• 30:37
  like,
• 30:37
  hey
• 30:38
  postman
• 30:38
  team.
• 30:38
  Well
• 30:39
  look,
• 30:39
  if
• 30:39
  you
• 30:39
  knew
• 30:39
  us,
• 30:39
  you
• 30:40
  would
• 30:40
  know
• 30:40
  one
• 30:40
  person
• 30:41
  in
• 30:41
  the
• 30:41
  team.
• 30:42
  Well,
• 30:43
  exactly.
• 30:43
  Everywhere
• 30:44
  go
• 30:44
  on
• 30:44
  social
• 30:44
  media,
• 30:45
  just
• 30:45
  address
• 30:45
  it
• 30:46
  to
• 30:46
  somebody's
• 30:46
  name.
• 30:47
  And
• 30:48
  I
• 30:48
  think
• 30:48
  as
• 30:48
  well,
• 30:48
  people
• 30:49
  go
• 30:49
  on
• 30:49
  ChatGPT
• 30:50
  and
• 30:50
  just
• 30:50
  write
• 30:51
  some
• 30:51
  email
• 30:51
  that's
• 30:52
  generic
• 30:52
  and
• 30:52
  that
• 30:52
  gets
• 30:52
  sent
• 30:53
  to
• 30:53
  everyone
• 30:53
  and
• 30:53
  it
• 30:54
  just,
• 30:54
  just
• 30:54
  doesn't
• 30:55
  work.
• 30:55
  It's.
• 30:55
  We're
• 30:56
  a
• 30:56
  relationship
• 30:56
  business
• 30:57
  and
• 30:57
  actually
• 30:58
  forging
• 30:59
  relationships
• 31:00
  does
• 31:00
  open
• 31:01
  up
• 31:01
  possibilities
• 31:02
  and
• 31:02
  I
• 31:02
  often
• 31:02
  say
• 31:03
  to
• 31:03
  people,
• 31:03
  okay,
• 31:03
  if
• 31:04
  you
• 31:04
  desperately
• 31:04
  want
• 31:05
  to
• 31:05
  work
• 31:05
  at
• 31:05
  a
• 31:05
  venue,
• 31:05
  you
• 31:05
  desperately
• 31:06
  want
• 31:06
  to
• 31:06
  work
• 31:06
  at
• 31:06
  the
• 31:06
  post
• 31:07
  barn.
• 31:07
  And
• 31:08
  they're
• 31:08
  stacked
• 31:08
  and
• 31:08
  they've
• 31:09
  got
• 31:09
  loads
• 31:09
  of
• 31:09
  photographers,
• 31:10
  be
• 31:10
  the
• 31:10
  first
• 31:11
  in
• 31:11
  reserve,
• 31:11
  be
• 31:12
  the
• 31:12
  best
• 31:12
  relationship
• 31:13
  builder
• 31:13
  you
• 31:13
  can
• 31:14
  go
• 31:14
  above
• 31:14
  and
• 31:14
  beyond
• 31:14
  despite
• 31:15
  not
• 31:15
  being
• 31:15
  recommended
• 31:16
  because
• 31:16
  if
• 31:17
  suddenly
• 31:17
  someone
• 31:18
  goes
• 31:18
  out
• 31:18
  of
• 31:18
  business,
• 31:19
  stops
• 31:19
  trading,
• 31:19
  you'd
• 31:20
  remove
• 31:20
  them
• 31:20
  from
• 31:20
  the
• 31:21
  list.
• 31:21
  You're
• 31:21
  first
• 31:22
  to
• 31:22
  go
• 31:22
  on
• 31:22
  the
• 31:22
  list
• 31:23
  next.
• 31:23
  And
• 31:23
  so
• 31:24
  I
• 31:24
  think
• 31:24
  sometimes
• 31:24
  people
• 31:25
  forget
• 31:25
  that.
• 31:26
  And
• 31:26
  with,
• 31:26
  with
• 31:26
  photography
• 31:27
  especially
• 31:27
  like
• 31:28
  Chris
• 31:28
  Kemp
• 31:28
  delivers
• 31:29
  us
• 31:29
  an
• 31:29
  album,
• 31:29
  he'll
• 31:30
  do
• 31:30
  two
• 31:30
  or
• 31:30
  three
• 31:30
  albums
• 31:31
  a
• 31:31
  year
• 31:31
  for
• 31:31
  us
• 31:31
  and
• 31:32
  it's
• 31:32
  epic
• 31:32
  because
• 31:33
  that's
• 31:33
  a
• 31:33
  really
• 31:34
  good
• 31:34
  showround
• 31:35
  tool
• 31:35
  for
• 31:35
  us
• 31:35
  that
• 31:36
  a
• 31:36
  real
• 31:36
  wedding
• 31:36
  album
• 31:37
  that
• 31:37
  they
• 31:37
  can
• 31:38
  flick
• 31:38
  through
• 31:38
  whilst
• 31:38
  we're
• 31:39
  talking
• 31:39
  to
• 31:39
  them.
• 31:40
  Whereas
• 31:40
  for
• 31:40
  photographer
• 31:41
  that's
• 31:41
  a
• 31:41
  really
• 31:41
  big
• 31:42
  tip.
• 31:42
  If
• 31:42
  you
• 31:42
  want
• 31:42
  to
• 31:42
  get
• 31:43
  in
• 31:43
  at
• 31:43
  a
• 31:43
  venue,
• 31:44
  create
• 31:44
  them
• 31:44
  an
• 31:44
  album
• 31:45
  so
• 31:45
  that
• 31:46
  they
• 31:46
  can
• 31:46
  use
• 31:46
  that
• 31:46
  for
• 31:46
  show
• 31:47
  rounds
• 31:47
  and
• 31:47
  that's
• 31:47
  an
• 31:47
  album
• 31:48
  of
• 31:48
  work
• 31:48
  from
• 31:48
  their
• 31:49
  venue.
• 31:49
  That's
• 31:49
  massive.
• 31:50
  That's.
• 31:50
  That's
• 31:50
  brilliant
• 31:51
  for
• 31:51
  us.
• 31:51
  Us,
• 31:52
  yeah.
• 31:52
  So
• 31:52
  thinking
• 31:53
  about
• 31:53
  going
• 31:53
  above
• 31:53
  and
• 31:53
  beyond
• 31:54
  and
• 31:54
  thinking
• 31:54
  about
• 31:54
  relationship
• 31:55
  building
• 31:56
  and
• 31:56
  what
• 31:56
  about.
• 31:57
  You
• 31:57
  mentioned
• 31:57
  it
• 31:57
  a
• 31:57
  little
• 31:57
  bit,
• 31:58
  but
• 31:58
  what
• 31:58
  about
• 31:58
  the
• 31:58
  other
• 31:58
  way?
• 31:59
  What
• 31:59
  are
• 31:59
  you
• 31:59
  doing
• 32:00
  and
• 32:00
  being
• 32:01
  proactive
• 32:01
  in
• 32:01
  to
• 32:01
  make
• 32:02
  your
• 32:02
  venue
• 32:02
  a
• 32:02
  place
• 32:03
  where
• 32:03
  suppliers
• 32:03
  want
• 32:03
  to
• 32:04
  recommend?
• 32:04
  Because
• 32:04
  actually
• 32:05
  I
• 32:06
  was
• 32:06
  reading
• 32:06
  some
• 32:06
  stats
• 32:07
  this
• 32:07
  week
• 32:07
  about
• 32:07
  the
• 32:08
  percentage
• 32:08
  of
• 32:08
  people
• 32:09
  that
• 32:09
  are
• 32:09
  choosing
• 32:11
  their
• 32:11
  suppliers
• 32:11
  based
• 32:12
  on
• 32:12
  other
• 32:12
  suppliers
• 32:13
  recommendations,
• 32:13
  not
• 32:14
  just
• 32:14
  the
• 32:14
  planner
• 32:14
  anymore
• 32:15
  across
• 32:15
  the
• 32:16
  board.
• 32:16
  So
• 32:16
  what
• 32:16
  are
• 32:17
  you
• 32:17
  doing
• 32:17
  proactively
• 32:18
  to
• 32:19
  be
• 32:19
  the
• 32:19
  venue
• 32:20
  that
• 32:20
  these
• 32:20
  people
• 32:21
  want
• 32:21
  to
• 32:21
  be
• 32:21
  working
• 32:21
  at
• 32:21
  and
• 32:22
  recommending?
• 32:22
  I
• 32:22
  think
• 32:23
  the
• 32:23
  feedback
• 32:23
  we
• 32:24
  get
• 32:24
  consistently,
• 32:24
  I
• 32:25
  mean
• 32:25
  we
• 32:25
  put
• 32:25
  stuff
• 32:26
  on
• 32:26
  social
• 32:26
  media
• 32:26
  and
• 32:26
  you'll
• 32:27
  get
• 32:27
  a
• 32:27
  supplier
• 32:27
  that
• 32:27
  worked
• 32:27
  here
• 32:28
  once
• 32:28
  saying
• 32:29
  I
• 32:29
  can
• 32:30
  highly
• 32:30
  recommend
• 32:30
  that
• 32:30
  venue
• 32:31
  because
• 32:31
  of
• 32:31
  how
• 32:31
  they
• 32:31
  treated
• 32:32
  me.
• 32:32
  And
• 32:32
  it
• 32:33
  is
• 32:33
  just
• 32:33
  making
• 32:33
  sure
• 32:33
  that
• 32:34
  they're
• 32:34
  treated
• 32:34
  like
• 32:34
  humans
• 32:35
  when
• 32:35
  they're
• 32:35
  here,
• 32:36
  that
• 32:36
  we
• 32:36
  do
• 32:36
  the
• 32:36
  follow
• 32:37
  up.
• 32:37
  We
• 32:37
  communicate
• 32:37
  in
• 32:38
  advance
• 32:38
  what
• 32:38
  time
• 32:39
  access
• 32:39
  is,
• 32:39
  how
• 32:39
  they
• 32:39
  can
• 32:40
  get
• 32:40
  in,
• 32:40
  where
• 32:40
  they
• 32:40
  can
• 32:40
  park
• 32:41
  afterwards.
• 32:42
  If
• 32:42
  we
• 32:42
  have
• 32:42
  the
• 32:43
  capacity,
• 32:43
  we'll
• 32:43
  say,
• 32:43
  thank
• 32:44
  you
• 32:44
  so
• 32:44
  much.
• 32:44
  If
• 32:44
  they've
• 32:45
  gone
• 32:45
  above
• 32:45
  and
• 32:45
  beyond
• 32:46
  for
• 32:46
  us,
• 32:46
  we'll
• 32:46
  make
• 32:46
  sure
• 32:46
  that
• 32:46
  they're
• 32:47
  followed
• 32:47
  up.
• 32:47
  We
• 32:48
  have
• 32:48
  a
• 32:48
  supplier
• 32:48
  tracker
• 32:49
  where
• 32:49
  we
• 32:49
  have
• 32:50
  every
• 32:50
  single
• 32:50
  wedding
• 32:51
  with
• 32:51
  every
• 32:51
  single
• 32:52
  supplier
• 32:52
  so
• 32:53
  that
• 32:53
  when
• 32:53
  we're
• 32:53
  looking
• 32:53
  back,
• 32:54
  we
• 32:54
  can
• 32:54
  go,
• 32:54
  oh,
• 32:55
  when
• 32:55
  did
• 32:55
  that
• 32:55
  supplier
• 32:55
  work
• 32:56
  here?
• 32:56
  Let's
• 32:56
  go
• 32:56
  in
• 32:57
  and
• 32:57
  check
• 32:57
  in
• 32:57
  with
• 32:58
  them.
• 32:58
  And
• 32:58
  really,
• 32:59
  when
• 32:59
  we
• 33:00
  see
• 33:00
  a
• 33:00
  trend
• 33:00
  change
• 33:01
  that
• 33:02
  we're
• 33:02
  getting
• 33:02
  someone
• 33:03
  here
• 33:03
  a
• 33:03
  lot
• 33:03
  more
• 33:04
  than
• 33:04
  we've
• 33:04
  ever
• 33:04
  had
• 33:04
  before,
• 33:05
  that's
• 33:05
  when
• 33:05
  we'd
• 33:05
  start
• 33:06
  to
• 33:06
  look
• 33:06
  at.
• 33:06
  Oh,
• 33:07
  for
• 33:07
  the
• 33:07
  supplier
• 33:07
  review
• 33:08
  next
• 33:08
  year,
• 33:09
  that
• 33:09
  might
• 33:09
  be
• 33:10
  worthwhile
• 33:10
  because
• 33:10
  we've
• 33:11
  suddenly
• 33:11
  started
• 33:11
  to
• 33:11
  build
• 33:12
  a
• 33:12
  relationship
• 33:12
  with
• 33:12
  those
• 33:13
  people.
• 33:13
  Yeah,
• 33:14
  really,
• 33:14
  really
• 33:14
  interesting
• 33:15
  to
• 33:15
  look
• 33:15
  at
• 33:15
  the
• 33:15
  data
• 33:16
  as
• 33:16
  well.
• 33:16
  You
• 33:16
  definitely
• 33:17
  track
• 33:17
  more
• 33:17
  than
• 33:17
  I'm
• 33:18
  sure
• 33:18
  a
• 33:18
  lot
• 33:18
  of
• 33:18
  other
• 33:19
  venues
• 33:19
  do
• 33:19
  as
• 33:19
  well.
• 33:19
  Well,
• 33:20
  I
• 33:20
  love
• 33:20
  a
• 33:20
  spreadsheet.
• 33:21
  I
• 33:21
  am
• 33:21
  the
• 33:21
  team.
• 33:22
  Hate
• 33:22
  me
• 33:22
  for
• 33:22
  it.
• 33:23
  But
• 33:23
  I
• 33:23
  want
• 33:23
  to
• 33:23
  track
• 33:24
  all
• 33:24
  the
• 33:24
  data.
• 33:24
  I
• 33:24
  want
• 33:24
  to
• 33:25
  analyze
• 33:25
  it.
• 33:25
  I
• 33:25
  want
• 33:25
  to
• 33:25
  know
• 33:26
  how
• 33:26
  we're
• 33:26
  pacing,
• 33:26
  what
• 33:26
  are
• 33:27
  we
• 33:27
  doing.
• 33:28
  That's
• 33:28
  really
• 33:28
  my
• 33:28
  baby.
• 33:29
  Yeah.
• 33:29
  But
• 33:30
  I'm
• 33:30
  with
• 33:30
  you
• 33:30
  because
• 33:30
  I
• 33:31
  think
• 33:31
  data
• 33:31
  is
• 33:31
  important
• 33:32
  because
• 33:32
  it
• 33:32
  actually
• 33:32
  gives
• 33:33
  us
• 33:33
  real
• 33:33
  results
• 33:33
  and
• 33:34
  tells
• 33:34
  us
• 33:34
  real
• 33:35
  stuff
• 33:35
  rather
• 33:35
  than
• 33:35
  just
• 33:36
  what
• 33:36
  we're
• 33:36
  thinking
• 33:37
  or
• 33:37
  feeling.
• 33:37
  Oh,
• 33:37
  that
• 33:37
  person's
• 33:38
  nice.
• 33:38
  We
• 33:38
  should
• 33:38
  put
• 33:38
  them
• 33:39
  on
• 33:39
  our
• 33:39
  list
• 33:39
  to
• 33:39
  actually.
• 33:40
  Let's
• 33:41
  actually
• 33:41
  look
• 33:41
  at
• 33:42
  the.
• 33:42
  The
• 33:42
  information
• 33:43
  here
• 33:43
  and
• 33:43
  whether
• 33:43
  or
• 33:44
  not
• 33:44
  it's
• 33:44
  going
• 33:44
  to
• 33:44
  serve
• 33:44
  our
• 33:44
  couples
• 33:45
  and
• 33:45
  whether
• 33:45
  or
• 33:45
  not
• 33:45
  there's
• 33:46
  actually
• 33:46
  a
• 33:47
  worthwhile
• 33:47
  pursuing
• 33:48
  that
• 33:48
  relationship.
• 33:49
  Okay,
• 33:50
  let's
• 33:50
  change
• 33:50
  tact
• 33:51
  a
• 33:51
  little
• 33:51
  bit
• 33:51
  because
• 33:52
  the
• 33:52
  other
• 33:52
  thing
• 33:52
  that
• 33:52
  I
• 33:53
  know
• 33:53
  is
• 33:53
  important
• 33:53
  to
• 33:54
  you
• 33:54
  is
• 33:54
  to
• 33:54
  continue
• 33:55
  your
• 33:55
  learning.
• 33:56
  So
• 33:56
  I
• 33:56
  know
• 33:57
  you
• 33:57
  love
• 33:57
  listening
• 33:58
  to
• 33:58
  the
• 33:58
  podcast.
• 33:59
  I
• 33:59
  know
• 33:59
  that
• 33:59
  you
• 33:59
  attend
• 34:00
  wedding
• 34:00
  industry
• 34:00
  events.
• 34:01
  You
• 34:01
  got
• 34:01
  people
• 34:01
  coming
• 34:01
  to
• 34:02
  my
• 34:02
  conference
• 34:03
  in
• 34:03
  March,
• 34:03
  which
• 34:04
  is
• 34:04
  great.
• 34:05
  Why
• 34:05
  do
• 34:05
  you
• 34:05
  think
• 34:06
  that
• 34:06
  is
• 34:07
  important?
• 34:07
  Why
• 34:07
  is
• 34:07
  it
• 34:08
  important?
• 34:08
  You've
• 34:08
  got
• 34:08
  a
• 34:09
  great
• 34:09
  venue,
• 34:09
  but
• 34:09
  why
• 34:09
  do
• 34:09
  you
• 34:09
  think
• 34:10
  it's
• 34:10
  important
• 34:10
  to
• 34:10
  keep
• 34:10
  on
• 34:11
  learning
• 34:11
  and
• 34:11
  educating
• 34:12
  yourself
• 34:12
  and
• 34:12
  your
• 34:12
  team?
• 34:13
  I
• 34:13
  think
• 34:13
  because
• 34:14
  we,
• 34:14
  we.
• 34:14
  Anybody
• 34:15
  that
• 34:16
  approaches
• 34:16
  something
• 34:17
  saying
• 34:17
  that
• 34:17
  they're
• 34:17
  perfect
• 34:18
  is
• 34:18
  not
• 34:18
  perfect.
• 34:19
  Nobody
• 34:19
  can
• 34:19
  be
• 34:20
  perfect.
• 34:20
  And
• 34:21
  things
• 34:21
  are
• 34:21
  constantly
• 34:21
  changing
• 34:22
  and
• 34:22
  evolving.
• 34:22
  And
• 34:23
  I
• 34:23
  think
• 34:23
  when
• 34:23
  you're
• 34:23
  in
• 34:24
  a
• 34:24
  venue
• 34:24
  or
• 34:25
  even
• 34:25
  a
• 34:25
  supplier,
• 34:26
  anything,
• 34:27
  you
• 34:27
  get
• 34:27
  quite
• 34:27
  insular
• 34:28
  with
• 34:28
  what
• 34:28
  you're
• 34:28
  looking
• 34:28
  at.
• 34:29
  You're
• 34:29
  quite
• 34:29
  blinkered
• 34:29
  because
• 34:30
  you're
• 34:30
  only
• 34:30
  seeing
• 34:31
  what
• 34:31
  you're
• 34:31
  being
• 34:31
  exposed
• 34:32
  to.
• 34:32
  And
• 34:33
  I
• 34:33
  absolutely
• 34:34
  love
• 34:34
  the
• 34:34
  industry
• 34:34
  events
• 34:35
  and
• 34:35
  the
• 34:35
  networking
• 34:36
  and
• 34:36
  the
• 34:36
  conferences
• 34:36
  because
• 34:37
  it
• 34:37
  challenges
• 34:38
  to
• 34:38
  think
• 34:38
  outside
• 34:39
  the
• 34:39
  box.
• 34:39
  It
• 34:39
  allows
• 34:40
  us
• 34:40
  to
• 34:40
  see
• 34:40
  what
• 34:40
  other
• 34:41
  people
• 34:41
  are
• 34:41
  experiencing.
• 34:42
  And
• 34:42
  I
• 34:42
  think
• 34:42
  a
• 34:42
  lot
• 34:43
  of
• 34:43
  it
• 34:43
  is
• 34:43
  make
• 34:44
  people
• 34:44
  not
• 34:44
  feel
• 34:44
  alone,
• 34:45
  that
• 34:45
  if
• 34:45
  they're
• 34:45
  having
• 34:46
  a
• 34:46
  bad
• 34:46
  couple
• 34:46
  of
• 34:47
  months
• 34:47
  or
• 34:47
  a
• 34:47
  bad,
• 34:47
  a
• 34:48
  bad
• 34:48
  year,
• 34:49
  that
• 34:49
  a
• 34:49
  lot
• 34:50
  of
• 34:50
  people
• 34:50
  are
• 34:50
  probably
• 34:50
  in
• 34:51
  the
• 34:51
  same
• 34:51
  boat.
• 34:51
  And
• 34:51
  it,
• 34:52
  it
• 34:52
  reassures
• 34:52
  you
• 34:53
  that
• 34:53
  you're
• 34:53
  doing
• 34:53
  all
• 34:54
  the
• 34:54
  right
• 34:54
  things,
• 34:54
  you're
• 34:54
  showing
• 34:55
  up
• 34:55
  in
• 34:55
  all
• 34:55
  the
• 34:55
  right
• 34:55
  places.
• 34:56
  But
• 34:56
  I,
• 34:57
  I
• 34:57
  would
• 34:57
  never,
• 34:58
  ever
• 34:58
  say
• 34:58
  that
• 34:58
  I
• 34:59
  know
• 34:59
  everything
• 34:59
  about
• 34:59
  the
• 34:59
  wedding
• 35:00
  industry
• 35:00
  because
• 35:00
  I
• 35:00
  don't
• 35:01
  in
• 35:01
  any
• 35:01
  way,
• 35:01
  shape
• 35:02
  or
• 35:02
  form.
• 35:02
  And
• 35:02
  I
• 35:02
  will
• 35:03
  constantly
• 35:03
  want
• 35:03
  to
• 35:04
  learn
• 35:04
  from
• 35:04
  other
• 35:04
  people
• 35:04
  and
• 35:05
  learn
• 35:05
  from
• 35:05
  other
• 35:05
  venues
• 35:05
  and
• 35:06
  other
• 35:06
  suppliers
• 35:06
  and
• 35:06
  experts
• 35:07
  in
• 35:07
  the
• 35:07
  industry
• 35:08
  to
• 35:08
  find
• 35:08
  out
• 35:08
  how
• 35:08
  we
• 35:09
  can
• 35:09
  do
• 35:09
  things
• 35:09
  better.
• 35:09
  Better.
• 35:10
  I
• 35:10
  think
• 35:10
  that's
• 35:10
  a
• 35:10
  really
• 35:10
  healthy
• 35:11
  attitude
• 35:11
  because
• 35:11
  you
• 35:12
  also
• 35:12
  come
• 35:12
  across
• 35:12
  people
• 35:13
  who've
• 35:13
  been
• 35:13
  around
• 35:13
  a
• 35:13
  long
• 35:14
  time
• 35:14
  and
• 35:15
  think
• 35:15
  they
• 35:15
  don't
• 35:16
  need
• 35:16
  to
• 35:16
  do
• 35:16
  that
• 35:16
  anymore.
• 35:17
  They've
• 35:17
  reached
• 35:18
  a
• 35:18
  peak.
• 35:18
  But
• 35:19
  as
• 35:19
  we've
• 35:19
  said
• 35:19
  throughout
• 35:20
  this
• 35:20
  conversation,
• 35:21
  the
• 35:21
  wedding
• 35:21
  industry
• 35:21
  is
• 35:22
  cyclical
• 35:22
  and
• 35:22
  we're
• 35:22
  always
• 35:22
  having
• 35:23
  to
• 35:23
  find
• 35:23
  new
• 35:23
  clients.
• 35:24
  It's
• 35:24
  not
• 35:24
  that
• 35:24
  we
• 35:25
  can
• 35:25
  live
• 35:25
  on
• 35:25
  this
• 35:25
  bank
• 35:26
  of
• 35:26
  repeat
• 35:26
  clients
• 35:27
  because
• 35:27
  we
• 35:27
  need
• 35:27
  new
• 35:27
  people
• 35:28
  all
• 35:28
  of
• 35:28
  the
• 35:29
  time
• 35:29
  and
• 35:29
  the
• 35:29
  people
• 35:29
  are
• 35:30
  changing
• 35:30
  and
• 35:30
  the
• 35:30
  generations
• 35:31
  are
• 35:31
  changing.
• 35:31
  And
• 35:31
  I
• 35:32
  think
• 35:32
  whenever
• 35:32
  in
• 35:33
  any
• 35:33
  part
• 35:33
  of
• 35:33
  business,
• 35:34
  if
• 35:34
  you
• 35:34
  get
• 35:34
  to
• 35:34
  a
• 35:34
  point
• 35:34
  where
• 35:35
  you
• 35:35
  think,
• 35:35
  I
• 35:35
  don't
• 35:36
  need
• 35:36
  to
• 35:36
  learn
• 35:36
  anything
• 35:37
  new
• 35:37
  anymore
• 35:37
  more,
• 35:38
  then
• 35:38
  that's
• 35:38
  the
• 35:39
  time
• 35:39
  when
• 35:39
  you're
• 35:39
  going
• 35:39
  to
• 35:39
  start
• 35:40
  going
• 35:41
  backwards
• 35:41
  because
• 35:42
  we
• 35:42
  all
• 35:42
  need
• 35:43
  to
• 35:43
  learn
• 35:43
  stuff.
• 35:43
  And
• 35:44
  you
• 35:44
  know,
• 35:44
  in
• 35:45
  the
• 35:45
  wedding
• 35:45
  industry,
• 35:46
  I
• 35:46
  mean,
• 35:46
  you're,
• 35:47
  you've
• 35:47
  got
• 35:47
  a
• 35:47
  team,
• 35:47
  but
• 35:47
  you're
• 35:48
  a
• 35:48
  small
• 35:48
  team.
• 35:48
  We're
• 35:49
  having
• 35:49
  to
• 35:49
  wear
• 35:49
  all
• 35:50
  the
• 35:50
  hats
• 35:50
  and
• 35:50
  so
• 35:51
  we're
• 35:51
  having
• 35:51
  to
• 35:51
  do
• 35:51
  the
• 35:51
  social
• 35:52
  media
• 35:52
  and
• 35:52
  the
• 35:52
  marketing
• 35:53
  and
• 35:53
  the
• 35:53
  sales
• 35:53
  and
• 35:54
  the,
• 35:54
  you
• 35:54
  know,
• 35:54
  the
• 35:54
  delivery
• 35:55
  of
• 35:55
  the
• 35:55
  actual
• 35:56
  products
• 35:56
  on
• 35:56
  the
• 35:57
  day.
• 35:57
  And
• 35:58
  it's
• 35:58
  impossible
• 35:59
  for
• 35:59
  us
• 35:59
  to
• 35:59
  keep
• 36:00
  up
• 36:00
  with
• 36:00
  all
• 36:01
  of
• 36:01
  those
• 36:01
  things
• 36:01
  at,
• 36:02
  on
• 36:02
  our
• 36:02
  own
• 36:02
  because
• 36:03
  our.
• 36:03
  Please,
• 36:03
  we'd
• 36:04
  just
• 36:04
  be
• 36:04
  drowning
• 36:05
  huge,
• 36:05
  hugely.
• 36:06
  And
• 36:06
  I
• 36:06
  think
• 36:06
  it's
• 36:07
  really
• 36:07
  interesting
• 36:07
  that
• 36:08
  we
• 36:08
  are
• 36:08
  only
• 36:08
  marketing
• 36:09
  to
• 36:09
  them
• 36:09
  once.
• 36:09
  They're
• 36:10
  only
• 36:10
  getting
• 36:10
  married
• 36:10
  once.
• 36:11
  So
• 36:11
  when
• 36:11
  you're
• 36:11
  marketing
• 36:12
  a
• 36:12
  wedding
• 36:12
  venue,
• 36:13
  you
• 36:13
  can
• 36:13
  actually
• 36:13
  reuse
• 36:14
  a
• 36:14
  lot
• 36:14
  of
• 36:14
  your
• 36:14
  imagery
• 36:15
  because
• 36:15
  you're,
• 36:16
  you've
• 36:16
  got
• 36:16
  a
• 36:16
  different
• 36:16
  audience.
• 36:17
  Yes,
• 36:17
  you
• 36:17
  have
• 36:17
  the
• 36:17
  nurturing
• 36:18
  of
• 36:18
  people
• 36:18
  that
• 36:18
  have
• 36:19
  got
• 36:19
  married
• 36:19
  in
• 36:19
  the
• 36:19
  previous
• 36:20
  couples,
• 36:20
  but
• 36:20
  ultimately
• 36:21
  you're
• 36:21
  trying
• 36:22
  to
• 36:22
  market,
• 36:23
  to
• 36:24
  sell
• 36:24
  more
• 36:24
  weddings,
• 36:25
  to
• 36:25
  attract
• 36:26
  more
• 36:26
  couples.
• 36:26
  So
• 36:27
  you
• 36:27
  have
• 36:27
  to
• 36:27
  just
• 36:27
  keep
• 36:28
  showing
• 36:28
  up
• 36:29
  and,
• 36:29
  and
• 36:30
  nurturing
• 36:32
  everyone
• 36:33
  on
• 36:33
  your
• 36:33
  thing.
• 36:34
  But
• 36:34
  really
• 36:34
  it's
• 36:35
  about
• 36:35
  new
• 36:35
  couples.
• 36:36
  How
• 36:36
  do
• 36:36
  you
• 36:36
  get
• 36:36
  new
• 36:36
  business?
• 36:37
  How
• 36:37
  do
• 36:37
  you
• 36:37
  generate
• 36:37
  new
• 36:38
  business?
• 36:38
  What
• 36:38
  are
• 36:38
  you
• 36:38
  doing
• 36:39
  to
• 36:39
  get
• 36:39
  that?
• 36:40
  Now
• 36:40
  the
• 36:41
  couples
• 36:41
  themselves.
• 36:41
  I've
• 36:42
  been
• 36:42
  talking
• 36:42
  on
• 36:42
  stage
• 36:42
  about
• 36:43
  how
• 36:43
  we're
• 36:44
  seeing
• 36:44
  Gen
• 36:44
  Z.
• 36:44
  We
• 36:45
  are
• 36:45
  seeing
• 36:45
  a
• 36:45
  slightly
• 36:46
  different
• 36:46
  change
• 36:46
  in
• 36:47
  consumer
• 36:47
  behavior.
• 36:47
  We've
• 36:48
  already
• 36:48
  talked
• 36:48
  about
• 36:49
  not
• 36:49
  liking
• 36:49
  to
• 36:49
  be
• 36:49
  on
• 36:50
  the
• 36:50
  phone.
• 36:50
  Have
• 36:50
  you
• 36:50
  seen
• 36:50
  any
• 36:50
  other
• 36:51
  shifts?
• 36:51
  Because
• 36:51
  one
• 36:51
  of
• 36:52
  the
• 36:52
  things
• 36:52
  people
• 36:52
  have
• 36:53
  been
• 36:53
  talking
• 36:53
  about
• 36:53
  is
• 36:53
  that
• 36:54
  length
• 36:54
  of
• 36:54
  time
• 36:55
  that
• 36:55
  people.
• 36:55
  People
• 36:55
  are
• 36:56
  taking
• 36:56
  to
• 36:56
  either
• 36:57
  choose
• 36:57
  your
• 36:57
  venue
• 36:58
  or
• 36:58
  to
• 36:59
  suddenly
• 36:59
  get
• 36:59
  married.
• 37:00
  Are
• 37:00
  you
• 37:00
  seeing
• 37:01
  any
• 37:01
  trends?
• 37:01
  You
• 37:01
  love
• 37:01
  the
• 37:02
  data
• 37:02
  in
• 37:02
  the
• 37:03
  postpartum.
• 37:03
  Is
• 37:03
  that
• 37:04
  time
• 37:04
  shrinking?
• 37:04
  Is
• 37:05
  it
• 37:05
  growing?
• 37:05
  Are
• 37:05
  you.
• 37:06
  Yeah.
• 37:06
  What
• 37:06
  are
• 37:06
  you
• 37:06
  actually
• 37:07
  seeing
• 37:07
  out
• 37:07
  there
• 37:07
  on
• 37:07
  the
• 37:07
  ground?
• 37:08
  We've
• 37:08
  seen
• 37:09
  a
• 37:09
  complete
• 37:09
  change
• 37:09
  in
• 37:09
  the
• 37:09
  last
• 37:10
  couple
• 37:10
  of
• 37:10
  years.
• 37:11
  Previously,
• 37:11
  people
• 37:11
  were
• 37:11
  booking
• 37:12
  12
• 37:12
  to
• 37:12
  24
• 37:13
  months
• 37:13
  out.
• 37:14
  Now
• 37:14
  they're
• 37:14
  booking
• 37:15
  six,
• 37:15
  six
• 37:16
  to
• 37:16
  12
• 37:16
  months
• 37:16
  out.
• 37:17
  That
• 37:17
  we
• 37:18
  sold
• 37:18
  a
• 37:18
  wedding
• 37:18
  last
• 37:19
  month
• 37:19
  for
• 37:19
  December
• 37:20
  20th.
• 37:20
  Like,
• 37:21
  it.
• 37:21
  It's
• 37:22
  crazy
• 37:22
  that
• 37:22
  we
• 37:23
  are.
• 37:23
  A
• 37:24
  lot
• 37:24
  of
• 37:24
  people
• 37:24
  are
• 37:24
  going,
• 37:24
  shorter
• 37:25
  lead
• 37:25
  times.
• 37:26
  It's
• 37:26
  kind
• 37:26
  of.
• 37:27
  They're
• 37:27
  kind
• 37:27
  of
• 37:27
  going,
• 37:28
  oh,
• 37:28
  let's
• 37:28
  get
• 37:28
  engaged.
• 37:28
  Right.
• 37:29
  Let's
• 37:29
  just
• 37:29
  get
• 37:29
  married.
• 37:30
  Why
• 37:30
  are
• 37:30
  we
• 37:30
  going
• 37:30
  to
• 37:30
  waste
• 37:30
  time?
• 37:31
  What
• 37:31
  do
• 37:31
  we
• 37:31
  just.
• 37:31
  Let's
• 37:32
  just
• 37:32
  do
• 37:32
  it.
• 37:32
  Which
• 37:33
  is
• 37:33
  a
• 37:33
  completely
• 37:33
  different
• 37:33
  attitude
• 37:34
  for
• 37:34
  us.
• 37:34
  We've
• 37:35
  seen
• 37:35
  a
• 37:35
  massive
• 37:36
  change
• 37:36
  in
• 37:37
  our
• 37:37
  peak
• 37:37
  season
• 37:38
  that
• 37:38
  previously
• 37:39
  wedding
• 37:39
  venues
• 37:39
  were
• 37:39
  always
• 37:40
  busy
• 37:40
  in
• 37:40
  June,
• 37:41
  July,
• 37:41
  August.
• 37:42
  Those
• 37:42
  were
• 37:42
  your
• 37:42
  peak
• 37:43
  months.
• 37:43
  You
• 37:43
  couldn't
• 37:44
  really
• 37:44
  do
• 37:44
  anything
• 37:44
  in
• 37:44
  those
• 37:44
  months
• 37:45
  other
• 37:45
  than
• 37:45
  that.
• 37:46
  March,
• 37:46
  April,
• 37:46
  May
• 37:47
  for
• 37:47
  us
• 37:47
  is
• 37:48
  crazy
• 37:48
  that
• 37:49
  we
• 37:49
  have
• 37:49
  sold
• 37:50
  every
• 37:50
  Saturday,
• 37:50
  every
• 37:51
  weekend.
• 37:51
  Like.
• 37:51
  Like
• 37:51
  it's.
• 37:52
  It's
• 37:52
  really
• 37:53
  taken
• 37:53
  off
• 37:53
  and
• 37:54
  now
• 37:54
  April
• 37:54
  is
• 37:54
  our
• 37:54
  busiest
• 37:55
  month
• 37:55
  of
• 37:55
  the
• 37:55
  year.
• 37:56
  Consistently,
• 37:56
  when
• 37:57
  you
• 37:57
  look
• 37:57
  right
• 37:57
  up
• 37:57
  to
• 37:57
  2027,
• 37:58
  we
• 37:59
  are
• 37:59
  nearly
• 37:59
  fully
• 38:00
  booked
• 38:00
  for
• 38:00
  April
• 38:01
  2027.
• 38:02
  So
• 38:02
  we've
• 38:02
  seen
• 38:03
  that
• 38:03
  people.
• 38:04
  And
• 38:04
  I
• 38:04
  think
• 38:04
  that's
• 38:04
  really.
• 38:05
  That
• 38:05
  if
• 38:05
  you're
• 38:05
  going
• 38:05
  to
• 38:06
  pay
• 38:06
  to
• 38:06
  get
• 38:06
  married
• 38:06
  in
• 38:07
  peak
• 38:07
  season,
• 38:08
  you
• 38:09
  want
• 38:09
  it
• 38:09
  to
• 38:09
  be
• 38:09
  sunny.
• 38:09
  Well,
• 38:10
  actually,
• 38:10
  why
• 38:10
  don't
• 38:10
  we
• 38:10
  get
• 38:11
  married
• 38:11
  enough
• 38:11
  peak
• 38:11
  season
• 38:12
  and
• 38:12
  then
• 38:12
  the
• 38:13
  weather
• 38:13
  might
• 38:13
  be
• 38:13
  kind
• 38:13
  to
• 38:14
  us.
• 38:15
  We've
• 38:15
  seen
• 38:15
  a
• 38:16
  real
• 38:16
  change
• 38:16
  with
• 38:16
  it.
• 38:17
  Yeah.
• 38:17
  And
• 38:17
  I
• 38:17
  think
• 38:17
  the
• 38:17
  short
• 38:18
  lead
• 38:18
  time
• 38:18
  thing
• 38:18
  is
• 38:19
  really
• 38:19
  interesting
• 38:20
  because
• 38:20
  I
• 38:21
  actually
• 38:21
  think,
• 38:21
  again,
• 38:22
  it's
• 38:22
  so
• 38:23
  different
• 38:23
  to
• 38:23
  what
• 38:23
  we've
• 38:23
  experienced
• 38:24
  for
• 38:24
  the
• 38:24
  last
• 38:25
  couple
• 38:25
  of
• 38:25
  decades
• 38:25
  in
• 38:26
  the
• 38:26
  industry
• 38:26
  that
• 38:26
  it
• 38:27
  feels
• 38:27
  scary.
• 38:27
  It
• 38:27
  feels
• 38:28
  scary
• 38:28
  to
• 38:28
  go
• 38:28
  into
• 38:29
  a
• 38:29
  year
• 38:30
  because
• 38:30
  before
• 38:31
  you
• 38:31
  could
• 38:31
  go
• 38:31
  into
• 38:31
  a
• 38:32
  year
• 38:32
  with
• 38:32
  pretty
• 38:32
  much
• 38:32
  the
• 38:33
  year
• 38:33
  was
• 38:33
  sorted.
• 38:34
  And
• 38:34
  now
• 38:34
  because
• 38:34
  of
• 38:35
  those
• 38:35
  shorter
• 38:35
  lead
• 38:35
  times,
• 38:36
  we
• 38:36
  can
• 38:36
  go
• 38:36
  into
• 38:36
  a
• 38:36
  year
• 38:37
  and
• 38:37
  we're
• 38:37
  not
• 38:38
  as
• 38:38
  booked
• 38:38
  as
• 38:38
  we
• 38:38
  want
• 38:38
  to
• 38:39
  be.
• 38:39
  But
• 38:39
  that
• 38:39
  doesn't
• 38:40
  mean
• 38:40
  we
• 38:40
  won't
• 38:40
  be.
• 38:41
  This
• 38:41
  is.
• 38:41
  You
• 38:41
  look
• 38:41
  at
• 38:41
  your
• 38:42
  gaps
• 38:42
  and
• 38:42
  you're
• 38:42
  like,
• 38:42
  okay,
• 38:43
  well,
• 38:43
  realistically,
• 38:44
  will
• 38:44
  that
• 38:44
  sell?
• 38:44
  Well,
• 38:44
  five
• 38:44
  years
• 38:45
  ago,
• 38:45
  no,
• 38:45
  but
• 38:45
  now
• 38:46
  maybe
• 38:46
  we
• 38:47
  might.
• 38:47
  Yeah,
• 38:47
  exactly.
• 38:48
  What
• 38:48
  about
• 38:48
  the
• 38:49
  gap?
• 38:49
  Are
• 38:49
  you
• 38:49
  seeing
• 38:49
  any
• 38:50
  change
• 38:50
  in
• 38:50
  the
• 38:50
  way
• 38:50
  that
• 38:51
  people
• 38:51
  contact
• 38:52
  you
• 38:52
  or
• 38:52
  the
• 38:53
  gap
• 38:53
  between
• 38:53
  them
• 38:54
  touring
• 38:54
  and
• 38:54
  actually
• 38:55
  booking
• 38:55
  or
• 38:55
  are
• 38:55
  you
• 38:55
  seeing
• 38:56
  that
• 38:56
  that
• 38:56
  stayed
• 38:56
  the
• 38:56
  same?
• 38:57
  Interesting.
• 38:57
  Previously,
• 38:58
  I
• 38:58
  think
• 38:58
  people
• 38:59
  would
• 38:59
  view
• 38:59
  maybe
• 39:00
  three
• 39:00
  venues
• 39:00
  and
• 39:00
  be
• 39:01
  done.
• 39:01
  We're
• 39:01
  seeing
• 39:02
  a
• 39:02
  lot
• 39:02
  more
• 39:02
  people
• 39:03
  that
• 39:03
  either
• 39:03
  view
• 39:04
  one
• 39:04
  or
• 39:04
  two
• 39:04
  or
• 39:04
  they're
• 39:05
  viewing
• 39:05
  eight
• 39:05
  or
• 39:05
  nine.
• 39:06
  So
• 39:06
  by
• 39:06
  the
• 39:06
  time
• 39:07
  they're
• 39:07
  eight
• 39:07
  or
• 39:08
  nine
• 39:08
  venues
• 39:08
  in,
• 39:08
  they're
• 39:08
  totally
• 39:09
  burnt
• 39:09
  out
• 39:10
  and
• 39:10
  they,
• 39:10
  the,
• 39:11
  the
• 39:11
  partner
• 39:11
  definitely
• 39:12
  is
• 39:12
  just
• 39:12
  like
• 39:12
  just
• 39:12
  make
• 39:12
  a
• 39:12
  decision,
• 39:13
  like
• 39:13
  we
• 39:13
  just
• 39:13
  need
• 39:13
  to
• 39:13
  book
• 39:13
  something.
• 39:14
  But
• 39:14
  I,
• 39:15
  I,
• 39:16
  I
• 39:16
  don't
• 39:16
  know.
• 39:16
  When
• 39:16
  we
• 39:17
  went
• 39:17
  back
• 39:17
  to
• 39:17
  viewing
• 39:18
  multiple
• 39:18
  venues,
• 39:19
  that
• 39:20
  seems
• 39:20
  to
• 39:20
  be
• 39:20
  quite
• 39:21
  a
• 39:21
  recent
• 39:21
  change
• 39:21
  that
• 39:22
  you
• 39:22
  were
• 39:24
  last
• 39:24
  year
• 39:24
  they
• 39:24
  were
• 39:24
  viewing
• 39:25
  2,
• 39:25
  3
• 39:25
  and
• 39:25
  making
• 39:25
  a
• 39:26
  decision.
• 39:26
  Now
• 39:26
  we've
• 39:27
  got
• 39:27
  people
• 39:27
  coming
• 39:27
  and
• 39:28
  they're
• 39:28
  like,
• 39:28
  this
• 39:28
  is
• 39:28
  our
• 39:29
  10th
• 39:29
  venue.
• 39:30
  And
• 39:30
  it's
• 39:30
  just,
• 39:31
  I
• 39:31
  don't
• 39:32
  know,
• 39:33
  I
• 39:33
  don't
• 39:33
  see
• 39:33
  how
• 39:34
  that
• 39:34
  process
• 39:34
  is
• 39:34
  then
• 39:34
  enjoyable
• 39:35
  for
• 39:35
  them.
• 39:35
  That,
• 39:36
  that
• 39:36
  just
• 39:36
  becomes
• 39:37
  really
• 39:37
  stressful
• 39:37
  because
• 39:37
  they
• 39:38
  can't
• 39:38
  remember
• 39:38
  which
• 39:38
  one
• 39:38
  it
• 39:38
  was
• 39:39
  and
• 39:39
  they
• 39:39
  just
• 39:39
  want
• 39:39
  someone
• 39:40
  to
• 39:40
  make
• 39:40
  it
• 39:40
  easier
• 39:40
  and
• 39:41
  they
• 39:41
  feel
• 39:41
  like
• 39:41
  they're
• 39:41
  making
• 39:42
  a
• 39:42
  life
• 39:42
  changing
• 39:42
  decision
• 39:43
  and
• 39:44
  they
• 39:44
  have
• 39:44
  to
• 39:44
  make
• 39:44
  the
• 39:44
  right
• 39:44
  decision,
• 39:45
  but
• 39:45
  it's
• 39:46
  causing
• 39:46
  them
• 39:46
  so
• 39:46
  much
• 39:46
  more
• 39:46
  stress,
• 39:47
  the
• 39:47
  process.
• 39:48
  So
• 39:48
  true.
• 39:48
  And
• 39:48
  it's
• 39:49
  interesting
• 39:49
  because
• 39:49
  we
• 39:49
  saw
• 39:50
  that
• 39:50
  shift
• 39:50
  in
• 39:50
  bridal
• 39:51
  shops
• 39:51
  first.
• 39:52
  So
• 39:52
  people
• 39:52
  were
• 39:53
  going
• 39:53
  to
• 39:53
  way
• 39:53
  too
• 39:53
  many
• 39:54
  bridal
• 39:54
  shops.
• 39:54
  And
• 39:54
  it's
• 39:55
  interesting
• 39:55
  that
• 39:55
  you're
• 39:55
  now
• 39:56
  seeing
• 39:56
  that
• 39:56
  filter
• 39:57
  into
• 39:57
  the
• 39:58
  venue
• 39:58
  as
• 39:58
  well.
• 39:58
  And
• 39:58
  I
• 39:58
  believe
• 39:59
  it's
• 39:59
  partly
• 39:59
  to
• 40:00
  do
• 40:00
  with
• 40:00
  this
• 40:00
  social
• 40:01
  media
• 40:01
  culture
• 40:02
  that
• 40:02
  we're
• 40:02
  living
• 40:02
  in
• 40:02
  and
• 40:03
  this
• 40:03
  striving
• 40:03
  for
• 40:04
  perfection
• 40:04
  and
• 40:04
  also
• 40:05
  this
• 40:05
  kind
• 40:05
  of
• 40:05
  fear
• 40:06
  of
• 40:06
  fomo.
• 40:07
  That's
• 40:07
  what
• 40:07
  was
• 40:07
  happening
• 40:08
  in
• 40:08
  the
• 40:08
  wedding
• 40:08
  dress
• 40:08
  shops
• 40:09
  is
• 40:09
  they
• 40:09
  were
• 40:09
  scared
• 40:09
  that
• 40:09
  they'd
• 40:10
  pay
• 40:10
  for
• 40:10
  a
• 40:10
  dress
• 40:11
  and
• 40:11
  then
• 40:11
  find
• 40:12
  something
• 40:12
  else
• 40:12
  they
• 40:12
  liked
• 40:13
  more.
• 40:13
  And
• 40:13
  so
• 40:13
  they
• 40:14
  then
• 40:14
  there's
• 40:14
  zero
• 40:15
  commitment
• 40:15
  because
• 40:15
  they're
• 40:16
  constantly
• 40:17
  in
• 40:17
  this
• 40:17
  state
• 40:17
  of
• 40:18
  what
• 40:18
  if
• 40:18
  I
• 40:18
  find
• 40:18
  something
• 40:19
  better?
• 40:19
  Whereas
• 40:20
  actually
• 40:20
  we
• 40:20
  just
• 40:21
  need
• 40:21
  to
• 40:21
  let
• 40:21
  go
• 40:21
  of
• 40:21
  that.
• 40:22
  Because
• 40:22
  if
• 40:22
  you
• 40:22
  go
• 40:22
  somewhere
• 40:23
  and
• 40:23
  you
• 40:23
  fall
• 40:23
  in
• 40:23
  love
• 40:23
  with
• 40:23
  it,
• 40:24
  you
• 40:24
  don't
• 40:24
  need
• 40:24
  to
• 40:24
  worry
• 40:25
  about
• 40:25
  something
• 40:25
  else
• 40:25
  being
• 40:25
  better,
• 40:26
  just
• 40:26
  go
• 40:27
  for
• 40:27
  the
• 40:27
  thing.
• 40:27
  And
• 40:28
  it's
• 40:28
  all
• 40:28
  the
• 40:28
  Instagram
• 40:29
  culture,
• 40:29
  isn't
• 40:29
  it?
• 40:30
  They
• 40:30
  see
• 40:31
  someone
• 40:31
  else
• 40:31
  get
• 40:31
  married
• 40:32
  somewhere
• 40:32
  different.
• 40:32
  They
• 40:32
  always
• 40:33
  was
• 40:33
  that.
• 40:33
  And
• 40:34
  it's
• 40:34
  happened
• 40:34
  to
• 40:34
  me
• 40:34
  as
• 40:35
  well
• 40:35
  that
• 40:35
  I
• 40:35
  look
• 40:35
  back
• 40:36
  and
• 40:36
  I'm
• 40:36
  like,
• 40:36
  oh,
• 40:36
  but
• 40:36
  I
• 40:36
  would
• 40:37
  have
• 40:37
  done
• 40:37
  that
• 40:37
  for
• 40:37
  my
• 40:37
  wedding
• 40:38
  Or
• 40:38
  I
• 40:38
  would
• 40:38
  have
• 40:38
  done
• 40:38
  that
• 40:38
  differently.
• 40:39
  And
• 40:39
  it's
• 40:40
  a
• 40:40
  completely
• 40:40
  different
• 40:40
  experience
• 40:41
  now.
• 40:42
  Yeah,
• 40:42
  but
• 40:43
  actually
• 40:43
  there
• 40:44
  is
• 40:44
  no
• 40:44
  such
• 40:44
  thing
• 40:45
  as
• 40:45
  the
• 40:45
  perfect
• 40:45
  venue,
• 40:46
  the
• 40:46
  perfect
• 40:46
  dress,
• 40:46
  the
• 40:47
  perfect
• 40:47
  anything.
• 40:48
  And
• 40:48
  actually
• 40:48
  I
• 40:49
  think
• 40:49
  couples
• 40:49
  would
• 40:50
  do
• 40:50
  themselves
• 40:50
  a
• 40:50
  favor
• 40:51
  if
• 40:51
  they
• 40:52
  lessened
• 40:52
  their
• 40:53
  overwhelm
• 40:53
  a
• 40:54
  little
• 40:54
  bit
• 40:54
  and
• 40:55
  just
• 40:55
  went
• 40:56
  to
• 40:56
  three
• 40:56
  venues
• 40:57
  or
• 40:57
  two
• 40:57
  Venues
• 40:58
  or
• 40:58
  one
• 40:58
  venue,
• 40:58
  you
• 40:58
  know,
• 40:58
  once
• 40:59
  they've
• 40:59
  done
• 40:59
  their
• 40:59
  research.
• 40:59
  So
• 41:00
  it'll
• 41:00
  be
• 41:00
  interesting
• 41:00
  to
• 41:01
  see
• 41:01
  how
• 41:01
  that
• 41:01
  does
• 41:02
  shift,
• 41:02
  whether
• 41:02
  we
• 41:03
  see
• 41:03
  a
• 41:03
  swing
• 41:03
  back
• 41:03
  the
• 41:03
  other
• 41:04
  way
• 41:04
  or
• 41:04
  whether
• 41:05
  we
• 41:05
  end
• 41:05
  up
• 41:05
  with
• 41:05
  these
• 41:06
  couples
• 41:06
  who
• 41:06
  are
• 41:06
  just
• 41:06
  totally
• 41:07
  going
• 41:08
  everywhere
• 41:08
  and
• 41:09
  burning
• 41:09
  out.
• 41:09
  But
• 41:10
  that's
• 41:10
  definitely
• 41:10
  difficult
• 41:10
  for
• 41:11
  you
• 41:11
  as
• 41:11
  a
• 41:11
  team
• 41:12
  as
• 41:12
  well,
• 41:12
  because
• 41:13
  that
• 41:13
  makes
• 41:13
  the
• 41:13
  sales
• 41:14
  process
• 41:14
  harder.
• 41:15
  You
• 41:16
  know,
• 41:16
  if
• 41:16
  someone
• 41:16
  comes
• 41:16
  to
• 41:16
  you
• 41:17
  and
• 41:17
  says,
• 41:17
  oh,
• 41:17
  this
• 41:17
  is
• 41:17
  venue
• 41:18
  viewing
• 41:18
  8,
• 41:19
  how
• 41:19
  are
• 41:19
  you
• 41:19
  dealing
• 41:19
  with
• 41:20
  her?
• 41:20
  I
• 41:21
  mean,
• 41:21
  I
• 41:21
  feel
• 41:21
  for
• 41:21
  them.
• 41:21
  My
• 41:22
  action
• 41:22
  when
• 41:22
  I.
• 41:22
  When
• 41:23
  we
• 41:23
  do
• 41:23
  them
• 41:23
  and
• 41:23
  they're
• 41:23
  on
• 41:24
  venue
• 41:24
  viewing
• 41:24
  eight,
• 41:24
  it.
• 41:25
  You
• 41:25
  just
• 41:25
  feel
• 41:25
  a
• 41:26
  bit
• 41:26
  like,
• 41:26
  what
• 41:27
  do
• 41:27
  you
• 41:27
  want
• 41:27
  from
• 41:27
  us?
• 41:27
  How
• 41:27
  would
• 41:28
  you
• 41:28
  want
• 41:28
  us
• 41:28
  to
• 41:28
  do
• 41:28
  this?
• 41:28
  Because
• 41:29
  quite
• 41:29
  often
• 41:29
  when
• 41:30
  you
• 41:30
  sit
• 41:30
  someone
• 41:30
  down,
• 41:31
  you
• 41:31
  can
• 41:31
  see
• 41:31
  if
• 41:31
  they're
• 41:32
  a
• 41:32
  bit
• 41:32
  defeated
• 41:33
  when
• 41:33
  they
• 41:33
  first
• 41:33
  come
• 41:34
  to
• 41:34
  you.
• 41:34
  And
• 41:34
  that's
• 41:34
  not
• 41:34
  personal
• 41:35
  to
• 41:35
  you.
• 41:35
  They
• 41:35
  just
• 41:35
  might
• 41:36
  be
• 41:36
  exhausted
• 41:36
  from
• 41:36
  the
• 41:37
  whole
• 41:37
  process.
• 41:37
  So
• 41:37
  I
• 41:38
  always
• 41:38
  sort
• 41:38
  of
• 41:39
  talk
• 41:39
  to
• 41:39
  them
• 41:39
  and
• 41:39
  I
• 41:40
  say,
• 41:40
  where
• 41:40
  are
• 41:40
  you
• 41:40
  at
• 41:40
  with
• 41:40
  your
• 41:41
  wedding
• 41:41
  planning
• 41:41
  process?
• 41:41
  Are
• 41:42
  you
• 41:42
  at
• 41:42
  that?
• 41:42
  This
• 41:42
  is
• 41:42
  super
• 41:43
  exciting
• 41:43
  and
• 41:43
  I
• 41:43
  want
• 41:43
  to
• 41:44
  go.
• 41:44
  Or
• 41:44
  are
• 41:44
  you
• 41:44
  at
• 41:44
  the.
• 41:44
  This
• 41:45
  is
• 41:45
  really
• 41:45
  overwhelming
• 41:45
  and
• 41:46
  I
• 41:46
  don't
• 41:46
  really
• 41:46
  know
• 41:46
  where
• 41:46
  to
• 41:46
  start.
• 41:47
  And
• 41:47
  they'll
• 41:47
  kind
• 41:48
  of
• 41:48
  go,
• 41:49
  give
• 41:49
  me
• 41:49
  a
• 41:49
  guise
• 41:50
  of
• 41:50
  where
• 41:50
  they
• 41:50
  are.
• 41:50
  And
• 41:50
  then
• 41:51
  that's
• 41:51
  how
• 41:51
  I
• 41:51
  give
• 41:51
  the
• 41:52
  show
• 41:52
  round,
• 41:52
  how
• 41:52
  I
• 41:53
  give
• 41:53
  the
• 41:53
  tour
• 41:53
  and
• 41:54
  how
• 41:54
  I
• 41:54
  talk
• 41:54
  to
• 41:54
  them.
• 41:55
  Because
• 41:56
  ultimately
• 41:56
  I
• 41:56
  sort
• 41:56
  of
• 41:57
  think
• 41:57
  I
• 41:57
  say
• 41:57
  to
• 41:57
  people,
• 41:58
  you
• 41:58
  can't
• 41:59
  sell
• 41:59
  a
• 41:59
  wedding
• 42:00
  venue.
• 42:00
  You.
• 42:00
  You
• 42:01
  have
• 42:01
  to
• 42:01
  make
• 42:01
  them
• 42:01
  feel
• 42:02
  it.
• 42:02
  And
• 42:02
  if
• 42:02
  someone
• 42:03
  can't
• 42:03
  feel
• 42:03
  themselves
• 42:04
  getting
• 42:04
  married
• 42:04
  with
• 42:05
  you,
• 42:05
  that
• 42:05
  they
• 42:05
  can't
• 42:06
  feel
• 42:06
  you
• 42:06
  being
• 42:06
  their
• 42:06
  wedding
• 42:07
  photographer,
• 42:07
  if
• 42:07
  they
• 42:07
  can't,
• 42:08
  it
• 42:08
  doesn't
• 42:08
  feel
• 42:08
  right
• 42:09
  to
• 42:09
  them.
• 42:09
  You
• 42:09
  can't
• 42:10
  ever
• 42:10
  that
• 42:10
  feeling.
• 42:11
  So
• 42:11
  I
• 42:12
  think
• 42:12
  you've
• 42:12
  just
• 42:12
  got
• 42:12
  to
• 42:13
  try
• 42:14
  and
• 42:15
  adapt
• 42:16
  to
• 42:16
  who
• 42:16
  you've
• 42:16
  got
• 42:17
  sitting
• 42:17
  in
• 42:17
  front
• 42:17
  of
• 42:17
  you
• 42:17
  and
• 42:18
  not
• 42:18
  treat
• 42:18
  everyone
• 42:19
  that
• 42:19
  they're
• 42:19
  blanket
• 42:20
  the
• 42:20
  same
• 42:20
  person.
• 42:21
  Yeah,
• 42:21
  absolutely.
• 42:22
  And.
• 42:22
  And
• 42:22
  it's
• 42:22
  a
• 42:22
  bit,
• 42:23
  I've
• 42:23
  always
• 42:23
  said
• 42:23
  it's
• 42:23
  a
• 42:23
  bit
• 42:23
  like
• 42:24
  when
• 42:24
  you
• 42:24
  go
• 42:24
  looking
• 42:25
  at
• 42:25
  houses,
• 42:25
  like
• 42:26
  there's
• 42:26
  something,
• 42:26
  you
• 42:26
  know,
• 42:27
  the
• 42:27
  moment
• 42:27
  you
• 42:27
  walk
• 42:27
  in
• 42:27
  when
• 42:28
  it's
• 42:28
  the
• 42:28
  right
• 42:28
  house,
• 42:28
  there's
• 42:28
  something.
• 42:29
  It's
• 42:29
  really
• 42:30
  hard
• 42:30
  to
• 42:30
  define,
• 42:31
  but
• 42:31
  the
• 42:31
  moment
• 42:31
  you
• 42:32
  go,
• 42:32
  it's
• 42:32
  either
• 42:32
  a
• 42:33
  yes
• 42:33
  or
• 42:33
  a
• 42:33
  no.
• 42:34
  And
• 42:34
  actually
• 42:34
  sometimes,
• 42:35
  you
• 42:36
  know,
• 42:36
  from
• 42:36
  a
• 42:36
  couple's
• 42:37
  body
• 42:37
  language,
• 42:37
  the
• 42:38
  moment
• 42:38
  that
• 42:38
  they
• 42:38
  come
• 42:38
  in,
• 42:38
  that
• 42:39
  it's
• 42:39
  going
• 42:39
  to
• 42:39
  be
• 42:39
  a
• 42:39
  no.
• 42:39
  And
• 42:40
  then
• 42:40
  it's
• 42:40
  like,
• 42:40
  well,
• 42:40
  let's
• 42:40
  just
• 42:40
  put
• 42:41
  everyone
• 42:41
  out
• 42:41
  there,
• 42:41
  Ministry,
• 42:42
  and
• 42:42
  keep
• 42:42
  this
• 42:42
  quick
• 42:43
  because,
• 42:43
  yeah,
• 42:44
  otherwise
• 42:44
  we're
• 42:44
  flogging
• 42:45
  a
• 42:45
  dead
• 42:45
  horse.
• 42:45
  Yes.
• 42:46
  Yeah.
• 42:47
  And
• 42:47
  it
• 42:48
  makes
• 42:48
  it
• 42:48
  difficult.
• 42:48
  But
• 42:49
  yeah,
• 42:49
  I
• 42:49
  think
• 42:49
  we
• 42:49
  are
• 42:49
  going
• 42:49
  to
• 42:49
  see
• 42:50
  more
• 42:50
  of
• 42:50
  it.
• 42:50
  I
• 42:50
  think
• 42:50
  we
• 42:50
  need
• 42:50
  to
• 42:51
  be
• 42:51
  more
• 42:51
  intuitive
• 42:52
  and
• 42:52
  more
• 42:53
  considering
• 42:54
  where
• 42:54
  people
• 42:54
  are
• 42:55
  at
• 42:55
  because
• 42:55
  I
• 42:55
  think
• 42:56
  that
• 42:56
  we
• 42:57
  are
• 42:57
  seeing
• 42:57
  this
• 42:57
  shift
• 42:58
  where
• 42:58
  couples
• 42:58
  are
• 42:58
  under
• 42:58
  this
• 42:59
  huge
• 42:59
  amount
• 42:59
  of
• 42:59
  pressure
• 43:00
  that
• 43:00
  they're
• 43:00
  putting
• 43:00
  on
• 43:01
  themselves
• 43:02
  to
• 43:02
  find
• 43:03
  perfection.
• 43:04
  And,
• 43:04
  you
• 43:05
  know,
• 43:05
  and
• 43:05
  we
• 43:05
  need
• 43:05
  to
• 43:05
  understand
• 43:06
  where
• 43:06
  they're
• 43:06
  coming
• 43:07
  from.
• 43:07
  And
• 43:07
  also
• 43:08
  they're
• 43:08
  overwhelmed.
• 43:09
  I
• 43:09
  was
• 43:09
  just
• 43:10
  talking
• 43:10
  to
• 43:10
  someone,
• 43:11
  someone
• 43:11
  on,
• 43:11
  on
• 43:11
  the
• 43:12
  last
• 43:12
  podcast
• 43:12
  about
• 43:13
  this
• 43:13
  very
• 43:13
  fact
• 43:14
  that,
• 43:14
  you
• 43:14
  know,
• 43:15
  we
• 43:15
  look
• 43:15
  at
• 43:15
  this
• 43:15
  generation
• 43:16
  and
• 43:16
  we
• 43:16
  say,
• 43:16
  oh,
• 43:16
  they're
• 43:17
  rude
• 43:17
  and
• 43:17
  they
• 43:17
  don't
• 43:17
  reply
• 43:18
  to
• 43:18
  emails.
• 43:19
  But
• 43:19
  actually
• 43:19
  let's
• 43:20
  see
• 43:20
  it
• 43:20
  from
• 43:20
  a
• 43:20
  different
• 43:20
  perspective
• 43:21
  and
• 43:21
  realize
• 43:21
  actually
• 43:21
  they're
• 43:22
  just
• 43:22
  overwhelmed.
• 43:23
  They're
• 43:23
  stressed,
• 43:24
  they're
• 43:24
  anxious,
• 43:25
  they're
• 43:25
  panicky
• 43:26
  and
• 43:26
  they
• 43:26
  don't
• 43:26
  actually
• 43:26
  want
• 43:27
  to
• 43:27
  say
• 43:27
  no.
• 43:28
  I
• 43:28
  totally
• 43:29
  get
• 43:29
  it.
• 43:29
  And
• 43:29
  I
• 43:29
  was,
• 43:29
  I
• 43:29
  thought,
• 43:30
  I
• 43:30
  never
• 43:30
  thought
• 43:30
  I'd
• 43:30
  be
• 43:30
  that
• 43:31
  person.
• 43:31
  And
• 43:31
  then
• 43:31
  when
• 43:31
  you
• 43:32
  send
• 43:32
  out
• 43:32
  the
• 43:32
  inquiries
• 43:33
  and
• 43:33
  you
• 43:33
  get
• 43:34
  15
• 43:34
  long
• 43:34
  emails
• 43:35
  back
• 43:35
  giving
• 43:36
  you
• 43:36
  all
• 43:36
  the
• 43:37
  information,
• 43:37
  you're
• 43:37
  like,
• 43:37
  I
• 43:38
  don't
• 43:38
  even
• 43:38
  know
• 43:38
  where
• 43:38
  to
• 43:38
  start.
• 43:38
  Start.
• 43:39
  How
• 43:39
  do
• 43:39
  I
• 43:39
  even
• 43:40
  say?
• 43:40
  Oh,
• 43:40
  I
• 43:40
  don't
• 43:40
  think
• 43:41
  so.
• 43:41
  And
• 43:41
  then
• 43:42
  you
• 43:42
  don't
• 43:42
  want
• 43:42
  to
• 43:42
  send
• 43:42
  a
• 43:42
  one
• 43:43
  liner.
• 43:43
  So
• 43:43
  then
• 43:43
  you
• 43:43
  have
• 43:43
  to
• 43:44
  put
• 43:44
  time
• 43:44
  and
• 43:44
  effort
• 43:44
  into
• 43:44
  it
• 43:45
  and
• 43:45
  then
• 43:45
  you
• 43:45
  don't
• 43:45
  have
• 43:45
  the
• 43:46
  time
• 43:46
  to
• 43:46
  put
• 43:46
  it
• 43:46
  into
• 43:47
  it.
• 43:47
  And
• 43:47
  then
• 43:47
  you
• 43:48
  just
• 43:48
  think,
• 43:48
  oh,
• 43:48
  well,
• 43:48
  I
• 43:48
  just
• 43:49
  won't
• 43:49
  reply.
• 43:49
  Yeah,
• 43:50
  we've
• 43:50
  all
• 43:50
  done
• 43:50
  it.
• 43:51
  And
• 43:51
  then
• 43:51
  you
• 43:51
  wake
• 43:51
  up
• 43:51
  in
• 43:52
  the
• 43:52
  middle
• 43:52
  of
• 43:52
  the
• 43:52
  night
• 43:52
  four
• 43:52
  weeks
• 43:52
  later
• 43:53
  being
• 43:53
  like,
• 43:53
  oh
• 43:53
  God,
• 43:54
  I
• 43:54
  didn't
• 43:54
  reply
• 43:54
  to
• 43:54
  those
• 43:54
  people.
• 43:55
  Yeah,
• 43:56
  exactly.
• 43:56
  So
• 43:56
  we
• 43:56
  need
• 43:57
  to
• 43:57
  take
• 43:57
  it
• 43:57
  less
• 43:57
  personally.
• 43:58
  And
• 43:58
  the
• 43:58
  other,
• 43:58
  the
• 43:58
  other
• 43:59
  example
• 43:59
  I
• 43:59
  use
• 43:59
  on
• 43:59
  stage
• 44:00
  is
• 44:00
  say,
• 44:00
  sometimes
• 44:01
  I
• 44:01
  accidentally
• 44:01
  ghost
• 44:02
  my
• 44:02
  friends.
• 44:03
  Like
• 44:03
  my
• 44:03
  friends
• 44:03
  will
• 44:04
  message
• 44:04
  me
• 44:04
  about
• 44:04
  going
• 44:04
  for
• 44:05
  coffee
• 44:05
  or
• 44:05
  let's
• 44:05
  meet
• 44:05
  up
• 44:06
  or
• 44:06
  let's
• 44:06
  go
• 44:06
  for
• 44:06
  a
• 44:06
  drink
• 44:06
  soon,
• 44:07
  send
• 44:07
  me
• 44:07
  some
• 44:07
  dates
• 44:07
  and,
• 44:08
  and
• 44:08
  then,
• 44:08
  you
• 44:08
  know,
• 44:09
  life
• 44:09
  happens
• 44:10
  and
• 44:10
  like
• 44:10
  three
• 44:10
  weeks
• 44:10
  later
• 44:11
  I'm
• 44:11
  up
• 44:11
  in
• 44:11
  the
• 44:11
  middle
• 44:12
  of
• 44:12
  the
• 44:12
  night
• 44:12
  thinking
• 44:13
  I
• 44:13
  never
• 44:13
  reply
• 44:13
  to
• 44:14
  them.
• 44:14
  So
• 44:14
  I
• 44:14
  think,
• 44:14
  well,
• 44:14
  if
• 44:15
  we
• 44:15
  can
• 44:15
  ghost
• 44:16
  some
• 44:16
  of
• 44:16
  our
• 44:16
  closest
• 44:17
  friends,
• 44:17
  of
• 44:18
  course
• 44:18
  we
• 44:18
  can
• 44:18
  accidentally
• 44:19
  ghost
• 44:19
  a
• 44:19
  wedding
• 44:20
  venue
• 44:20
  that
• 44:20
  actually
• 44:21
  we
• 44:21
  have
• 44:21
  no
• 44:21
  relationship
• 44:22
  with
• 44:22
  whatsoever
• 44:23
  other
• 44:23
  than
• 44:23
  one
• 44:23
  quick
• 44:23
  tour
• 44:24
  around
• 44:24
  here.
• 44:25
  So
• 44:25
  if
• 44:25
  you're
• 44:25
  following
• 44:25
  up
• 44:26
  and
• 44:26
  going,
• 44:26
  just
• 44:26
  wondering
• 44:26
  if
• 44:27
  you're
• 44:27
  still
• 44:27
  considering
• 44:27
  our
• 44:28
  venue,
• 44:28
  why
• 44:28
  is
• 44:28
  anyone
• 44:29
  going
• 44:29
  to
• 44:29
  reply
• 44:29
  to
• 44:29
  that
• 44:29
  email?
• 44:30
  Yeah,
• 44:30
  exactly.
• 44:31
  You've
• 44:31
  got
• 44:31
  to
• 44:31
  at
• 44:31
  least,
• 44:32
  at
• 44:32
  least
• 44:32
  make
• 44:33
  it
• 44:33
  worth
• 44:33
  replying
• 44:33
  to
• 44:33
  or
• 44:34
  at
• 44:34
  least
• 44:34
  engage
• 44:34
  them
• 44:34
  on
• 44:35
  a
• 44:35
  different
• 44:35
  level.
• 44:36
  Yeah.
• 44:36
  Daisy,
• 44:37
  this
• 44:37
  has
• 44:37
  been
• 44:37
  a
• 44:38
  great
• 44:38
  conversation.
• 44:38
  I'd
• 44:39
  love
• 44:39
  to
• 44:39
  know
• 44:39
  where
• 44:40
  is
• 44:40
  the
• 44:40
  postpone
• 44:41
  going
• 44:41
  next?
• 44:42
  What
• 44:42
  are
• 44:42
  your
• 44:42
  big
• 44:42
  plans?
• 44:43
  What
• 44:43
  are
• 44:43
  your
• 44:43
  big
• 44:43
  visions
• 44:44
  for
• 44:44
  the
• 44:44
  next
• 44:44
  couple
• 44:45
  of
• 44:45
  years.
• 44:45
  Oh,
• 44:45
  well,
• 44:46
  we
• 44:46
  want
• 44:46
  to
• 44:47
  do,
• 44:47
  we
• 44:47
  want
• 44:47
  to
• 44:48
  do
• 44:48
  more.
• 44:48
  We
• 44:48
  definitely
• 44:48
  want
• 44:49
  to
• 44:49
  keep
• 44:49
  up
• 44:49
  with
• 44:49
  the
• 44:49
  trends.
• 44:50
  Ultimately
• 44:51
  I
• 44:51
  want
• 44:51
  to
• 44:52
  do
• 44:52
  more
• 44:52
  weddings
• 44:52
  but
• 44:52
  I
• 44:52
  want
• 44:52
  to
• 44:53
  make
• 44:53
  sure
• 44:53
  we're
• 44:53
  maintaining
• 44:54
  that
• 44:54
  standard.
• 44:55
  So
• 44:55
  we
• 44:56
  are
• 44:56
  probably
• 44:56
  going
• 44:57
  to
• 44:57
  be
• 44:57
  doing
• 44:58
  more
• 44:58
  styled
• 44:59
  shoots.
• 44:59
  We're
• 44:59
  going
• 44:59
  to
• 45:00
  be
• 45:00
  kind
• 45:00
  of
• 45:00
  putting
• 45:00
  ourselves
• 45:01
  out
• 45:01
  there
• 45:01
  more.
• 45:02
  I'd
• 45:02
  like
• 45:02
  to
• 45:03
  look
• 45:03
  at
• 45:03
  adapting
• 45:04
  and
• 45:04
  little
• 45:04
  bit.
• 45:05
  We're
• 45:05
  going
• 45:05
  into
• 45:05
  our
• 45:06
  fifth
• 45:06
  year
• 45:06
  of
• 45:06
  business
• 45:07
  so
• 45:07
  I
• 45:07
  would
• 45:07
  like
• 45:07
  to
• 45:08
  do
• 45:08
  maybe
• 45:08
  a
• 45:08
  bit
• 45:08
  of
• 45:08
  a
• 45:09
  refresh
• 45:09
  or
• 45:09
  a
• 45:09
  bit
• 45:10
  of
• 45:10
  an
• 45:10
  expansion,
• 45:11
  have
• 45:12
  a
• 45:12
  look
• 45:12
  at
• 45:12
  what
• 45:12
  we
• 45:13
  can
• 45:13
  do
• 45:14
  with
• 45:14
  the
• 45:14
  space
• 45:15
  we've
• 45:15
  got
• 45:15
  around
• 45:15
  here
• 45:16
  and
• 45:17
  ultimately
• 45:17
  what
• 45:17
  we
• 45:18
  can
• 45:18
  do
• 45:18
  to
• 45:19
  make
• 45:19
  our
• 45:19
  couples
• 45:20
  experiences
• 45:20
  better
• 45:21
  with
• 45:21
  the
• 45:21
  team
• 45:21
  and
• 45:22
  development.
• 45:22
  Love
• 45:23
  it.
• 45:23
  Loads
• 45:23
  and
• 45:23
  loads
• 45:24
  of
• 45:24
  great
• 45:24
  things
• 45:24
  on
• 45:25
  the
• 45:25
  horizon
• 45:25
  for
• 45:26
  you.
• 45:26
  I'm
• 45:26
  sure
• 45:27
  if
• 45:27
  people
• 45:27
  want
• 45:27
  to
• 45:27
  find
• 45:28
  out
• 45:28
  more
• 45:28
  about
• 45:28
  you,
• 45:29
  they
• 45:29
  want
• 45:29
  to
• 45:29
  find
• 45:29
  out
• 45:29
  more
• 45:30
  about
• 45:30
  the
• 45:30
  Post
• 45:30
  Barn,
• 45:30
  where
• 45:31
  are
• 45:31
  the
• 45:31
  best
• 45:31
  places
• 45:32
  for
• 45:32
  them
• 45:32
  to
• 45:32
  go
• 45:32
  and
• 45:32
  I'll
• 45:33
  share
• 45:33
  them
• 45:33
  all
• 45:33
  in
• 45:33
  the
• 45:33
  show
• 45:33
  notes.
• 45:34
  So
• 45:34
  Instagram
• 45:35
  is
• 45:35
  your
• 45:35
  first
• 45:35
  port
• 45:35
  of
• 45:36
  call
• 45:36
  for
• 45:36
  the
• 45:36
  postbar
• 45:36
  and
• 45:37
  we
• 45:37
  have
• 45:37
  got
• 45:37
  the
• 45:37
  lovely
• 45:37
  website
• 45:38
  and
• 45:38
  we
• 45:38
  are
• 45:38
  showing
• 45:39
  up
• 45:39
  on
• 45:39
  TikTok,
• 45:40
  but
• 45:40
  maybe
• 45:40
  not
• 45:40
  in
• 45:40
  the
• 45:41
  most
• 45:41
  professional
• 45:41
  manner.
• 45:42
  Well,
• 45:42
  that's
• 45:43
  even
• 45:43
  better
• 45:43
  because
• 45:43
  no
• 45:44
  one
• 45:44
  wants
• 45:44
  a
• 45:44
  professional
• 45:44
  TikTok.
• 45:45
  TikTok
• 45:46
  should
• 45:46
  be
• 45:46
  raw,
• 45:46
  authentic
• 45:47
  and
• 45:47
  fun.
• 45:47
  So
• 45:48
  if
• 45:48
  you're
• 45:48
  hitting
• 45:49
  that
• 45:49
  brief,
• 45:49
  to
• 45:50
  be
• 45:50
  honest,
• 45:50
  I
• 45:50
  want
• 45:50
  to
• 45:50
  go
• 45:50
  and
• 45:51
  see
• 45:51
  your
• 45:51
  team
• 45:51
  doing
• 45:51
  cartwheels
• 45:52
  while
• 45:52
  putting
• 45:52
  up
• 45:52
  Christmas
• 45:53
  trees.
• 45:53
  So
• 45:53
  You've
• 45:53
  sold
• 45:54
  your
• 45:54
  TikTok
• 45:54
  account
• 45:55
  to
• 45:55
  me
• 45:55
  because
• 45:55
  that's
• 45:56
  where
• 45:56
  I'm
• 45:56
  going
• 45:56
  to
• 45:56
  be
• 45:57
  going
• 45:57
  next.
• 45:58
  You
• 45:58
  got
• 45:58
  to
• 45:58
  keep
• 45:58
  it
• 45:58
  real
• 45:59
  and
• 45:59
  keep
• 45:59
  it
• 46:00
  interesting.
• 46:01
  And
• 46:01
  just
• 46:01
  remember,
• 46:02
  if
• 46:02
  you're
• 46:02
  listening
• 46:02
  to
• 46:03
  to
• 46:03
  this,
• 46:03
  don't
• 46:04
  send
• 46:04
  Daisy
• 46:04
  an
• 46:05
  email
• 46:05
  saying
• 46:05
  I'd
• 46:05
  like
• 46:05
  to
• 46:06
  be
• 46:06
  on
• 46:06
  your
• 46:06
  list.
• 46:06
  If
• 46:06
  you're
• 46:07
  interested
• 46:07
  in
• 46:07
  the
• 46:07
  Post
• 46:07
  Barn,
• 46:08
  reach
• 46:08
  out,
• 46:08
  chat
• 46:09
  to
• 46:09
  her,
• 46:09
  build
• 46:10
  a
• 46:10
  relationship.
• 46:11
  But
• 46:11
  this
• 46:11
  isn't
• 46:12
  your
• 46:12
  invitation
• 46:12
  to
• 46:13
  be
• 46:13
  on
• 46:13
  her
• 46:13
  list.
• 46:14
  But
• 46:14
  I'm
• 46:14
  sure
• 46:15
  you're
• 46:15
  happy
• 46:16
  to
• 46:16
  hear
• 46:16
  from
• 46:16
  people
• 46:16
  if
• 46:17
  they've
• 46:17
  enjoyed
• 46:17
  the
• 46:17
  conversation.
• 46:18
  Absolutely.
• 46:19
  No.
• 46:19
  It'd
• 46:19
  be
• 46:19
  fantastic
• 46:20
  to
• 46:20
  hear
• 46:20
  from
• 46:20
  people.
• 46:21
  Now,
• 46:21
  Daisy,
• 46:21
  I
• 46:21
  always
• 46:22
  end
• 46:22
  my
• 46:22
  podcast
• 46:23
  with
• 46:23
  the
• 46:23
  same
• 46:23
  question,
• 46:24
  so
• 46:24
  I'm
• 46:24
  going
• 46:24
  to
• 46:24
  pose
• 46:24
  that
• 46:25
  to
• 46:25
  you
• 46:25
  now.
• 46:25
  And
• 46:25
  it's
• 46:26
  this.
• 46:26
  What's
• 46:26
  one
• 46:26
  thing
• 46:27
  you
• 46:27
  personally
• 46:27
  wish
• 46:28
  you'd
• 46:28
  known
• 46:28
  sooner
• 46:29
  in
• 46:29
  your
• 46:30
  business?
• 46:30
  I
• 46:30
  think
• 46:30
  it's
• 46:30
  that
• 46:31
  perfection
• 46:31
  isn't
• 46:31
  the
• 46:32
  end
• 46:32
  goal.
• 46:33
  I
• 46:33
  think
• 46:33
  we
• 46:34
  all
• 46:34
  start
• 46:34
  out
• 46:35
  fresh
• 46:35
  faced.
• 46:36
  When
• 46:36
  you
• 46:36
  first
• 46:36
  come
• 46:36
  into
• 46:36
  this
• 46:37
  thinking
• 46:37
  that
• 46:37
  I'll
• 46:38
  get
• 46:38
  to
• 46:38
  a
• 46:38
  point
• 46:38
  where
• 46:38
  I
• 46:39
  know
• 46:39
  it
• 46:39
  all
• 46:39
  and
• 46:39
  I
• 46:39
  will
• 46:40
  be
• 46:40
  the
• 46:40
  perfect
• 46:40
  venue
• 46:41
  and
• 46:41
  I'll
• 46:41
  be
• 46:41
  the
• 46:41
  perfect
• 46:41
  manager
• 46:42
  and
• 46:42
  I'll
• 46:42
  be
• 46:42
  the
• 46:42
  perfect
• 46:42
  person,
• 46:43
  but
• 46:43
  ultimately
• 46:43
  that
• 46:44
  really
• 46:44
  doesn't
• 46:44
  exist.
• 46:45
  So
• 46:45
  we're
• 46:45
  all
• 46:46
  human
• 46:46
  and
• 46:46
  let's
• 46:47
  just
• 46:47
  continually
• 46:47
  strive
• 46:48
  to
• 46:49
  get
• 46:49
  to
• 46:50
  some
• 46:50
  semblance
• 46:51
  of
• 46:51
  perfection.
• 46:51
  But
• 46:51
  perfect
• 46:52
  isn't
• 46:52
  the
• 46:52
  answer.
• 46:53
  Love
• 46:53
  it.
• 46:54
  You
• 46:54
  know,
• 46:54
  someone
• 46:54
  I
• 46:55
  know
• 46:55
  wrote
• 46:55
  a
• 46:55
  book
• 46:55
  called
• 46:55
  Done
• 46:56
  is
• 46:56
  Better
• 46:56
  Than
• 46:56
  Perfect
• 46:57
  and
• 46:57
  I
• 46:57
  highly
• 46:58
  recommend
• 46:59
  it
• 46:59
  if
• 47:00
  anyone
• 47:00
  wants
• 47:01
  to
• 47:01
  buy
• 47:01
  a
• 47:01
  copy.
• 47:01
  But
• 47:02
  no,
• 47:02
  seriously,
• 47:02
  I
• 47:02
  think
• 47:03
  the
• 47:03
  ethos
• 47:03
  is
• 47:03
  right.
• 47:03
  I
• 47:04
  think
• 47:04
  so
• 47:04
  often
• 47:05
  we
• 47:05
  put
• 47:05
  too
• 47:05
  much
• 47:06
  emphasis
• 47:06
  on
• 47:07
  this
• 47:07
  idea
• 47:07
  of
• 47:08
  one
• 47:08
  day
• 47:08
  we'll
• 47:08
  get
• 47:09
  to
• 47:09
  the
• 47:09
  place
• 47:09
  we
• 47:09
  want
• 47:09
  to
• 47:10
  be.
• 47:10
  But
• 47:10
  actually
• 47:10
  it's
• 47:11
  not
• 47:11
  like
• 47:11
  that.
• 47:12
  It's
• 47:12
  an
• 47:12
  evolution,
• 47:13
  an
• 47:13
  ever
• 47:13
  changing
• 47:14
  situation
• 47:15
  through
• 47:15
  our
• 47:15
  life,
• 47:16
  through
• 47:16
  our
• 47:16
  personal
• 47:16
  life,
• 47:16
  through
• 47:17
  our
• 47:17
  business
• 47:17
  life,
• 47:17
  and
• 47:18
  it's
• 47:18
  all
• 47:18
  about
• 47:18
  just
• 47:19
  doing
• 47:19
  things
• 47:19
  a
• 47:19
  little
• 47:19
  bit
• 47:20
  better
• 47:20
  and
• 47:20
  a
• 47:20
  little
• 47:21
  bit
• 47:21
  differently
• 47:21
  every
• 47:21
  day.
• 47:22
  Daisy,
• 47:22
  it's
• 47:22
  been
• 47:23
  so
• 47:23
  fun
• 47:23
  to
• 47:23
  talk
• 47:23
  to
• 47:24
  you.
• 47:24
  Thank
• 47:24
  you
• 47:24
  so
• 47:25
  much
• 47:25
  for
• 47:25
  your
• 47:25
  time
• 47:25
  and
• 47:26
  I
• 47:26
  look
• 47:26
  forward
• 47:26
  to
• 47:26
  seeing
• 47:26
  you
• 47:27
  very
• 47:27
  soon.
• 47:27
  Oh,
• 47:28
  thanks
• 47:28
  for
• 47:28
  having
• 47:28
  me,
• 47:28
  Becca.
• 47:29
  What
• 47:29
  a
• 47:30
  great
• 47:30
  conversation.
• 47:30
  I
• 47:31
  always
• 47:31
  like
• 47:31
  chatting
• 47:32
  with
• 47:32
  people
• 47:32
  and
• 47:32
  going
• 47:33
  deep
• 47:33
  underneath
• 47:34
  the
• 47:34
  sales
• 47:34
  pitch
• 47:35
  of
• 47:35
  the
• 47:35
  business
• 47:35
  to
• 47:35
  find
• 47:35
  out
• 47:36
  what's
• 47:36
  actually
• 47:36
  going
• 47:36
  on
• 47:37
  out
• 47:37
  there,
• 47:37
  what's
• 47:38
  going
• 47:38
  on
• 47:38
  at
• 47:39
  the
• 47:39
  heart
• 47:39
  of
• 47:39
  a
• 47:39
  venue,
• 47:40
  what
• 47:40
  are
• 47:40
  they
• 47:40
  seeing,
• 47:40
  what
• 47:41
  are
• 47:41
  the
• 47:41
  trends
• 47:41
  on
• 47:41
  the
• 47:41
  ground?
• 47:42
  I
• 47:42
  hope
• 47:42
  that
• 47:42
  you've
• 47:42
  enjoyed
• 47:43
  the
• 47:43
  conversation.
• 47:44
  If
• 47:44
  you're
• 47:44
  interested
• 47:44
  to
• 47:45
  find
• 47:45
  out
• 47:45
  more
• 47:45
  about
• 47:45
  the
• 47:45
  Post
• 47:45
  Barn,
• 47:46
  do
• 47:46
  go
• 47:46
  and
• 47:47
  check
• 47:47
  out
• 47:47
  Daisy
• 47:47
  and
• 47:48
  the
• 47:48
  team
• 47:48
  and
• 47:48
  maybe
• 47:48
  go
• 47:49
  and
• 47:49
  see
• 47:49
  their
• 47:49
  cartwheels
• 47:50
  over
• 47:50
  on
• 47:50
  TikTok.
• 47:51
  I'll
• 47:51
  see
• 47:51
  you
• 47:51
  next
• 47:51
  time.