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898 Olo Tchala: Founder & CEO of Alaffia

On today’s episode, we welcome Olowo-n’djo “Olo” Tchala, Founder and CEO of Alaffia — a clean beauty brand rooted in West African traditions and built around fair trade, ethical sourcing, and creating economic opportunity.

Alaffia is what happens when purpose isn’t added to a brand — it is the reason the brand exists. In 2004, he co-founded Alaffia with a mission to create sustainable economic opportunities for women in West Africa through women-led cooperatives, while building effective, accessible beauty products using ingredients including unrefined shea butter and African black soap. In…

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