Beyond the Click: How B2B Paid Media Influences Complex Buying Decisions with Dominick DeJoy
In this episode, we sit down with Dominick DeJoy, founder of Osric Digital, a B2B paid media agency specializing in Google Ads, LinkedIn Ads, and Meta Ads for technology and professional services companies.
Dominick brings a unique perspective to B2B marketing, combining hands-on experience managing paid media with a deeper interest in commercial persuasion, entrepreneurship, and human behavior.
We explore what actually works in B2B paid media, how companies can influence complex buying committees, and why generating clicks is only one small part of the customer journey. Dominick also shares…
The skinny
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